Seeing and managing this process from the inside gives us an incredible advantage. This allows us to experience all the steps of this operating process – the same as our customers do. And this, in turn, gives us a brilliant opportunity to work with our clients much more effectively as we have a clear and detailed understanding of the whole dropshipping routine.
One of the questions we hear from our customers quite often is “Why would I get a specialized dropshipping niche store if all these items are already available on AliExpress?” Why would people make their purchase from my store when they can purchase from a globally renowned platform?
In this article, we’ll share the reasons of niche stores being more appealing for buyers than AliExpress.
Let’s start with an informative video!
Top 5 reasons why customers prefer niche stores to AliExpress
1. It’s easier to find the necessary product
AliExpress gained itself the reputation of an immensely huge online trading platform where you can find practically anything. The platform hosts lots of sellers, and the number of products they offer far exceeds 100 million items. This means it is possible to source almost any kind of product regardless of its category and special features. But interestingly, that’s not always a benefit!
Browsing a niche store with a limited amount of categories, you can find the necessary product quickly and effortlessly.
That’s what industry analysis shows! Customers looking for a particular product with specific features are much more likely to visit a niche store than AliExpress.
There is a valid reason for this, as you can guess. It’s not easy to look through thousands of product options to find the one that fully suits your needs. This is why potential buyers might avoid a website of an enormous marketplace where they can easily get lost. Instead, they prefer a dedicated website with a limited amount of product categories that is clear and convenient to navigate. Apart from that, a store that focuses on a particular niche or category is likely to have highly specialized products instead of some generic items.
2. It’s more convenient to place an order
The simplicity of placing an order is crucial for the purchasing process. AliExpress requires buyers to register, which is a distracting factor for many online shoppers. At the same time, AliDropship niche stores allow customers to place their orders simply and effortlessly. Thanks to this, buyers enjoy an unmatched shopping experience that surely motivates them to come back for more. Even if customers don’t have previous experience in online shopping, they can easily buy from such stores without any issues.
When users visit such stores, they can get immediately interested in some of the products. Thus, the simplicity of the shopping process will surely encourage them to make a purchase without any second thoughts.
3. Niche stores provide a nicer customer experience
It is typical for sellers placing their offers on AliExpress to work with a wide range of product categories. Ideally, that would require a store owner to have extensive knowledge covering all the specifications of the offerings. Unfortunately, quite often this is not the case, and it makes potential purchasers turn to smaller niche stores.
Niche stores are notable for the friendly atmosphere created by passionate and enthusiastic sellers.
What’s special about people who create narrowly focused online stores and deal with a limited amount of items? Typically, they are deeply interested in this particular area and have a true passion for this certain product range. Therefore, they are enthusiastic to create a friendly and favorable atmosphere in the store. You can imagine how important it is for an online business: take a look at this success story that happened all thanks to an engaged followers’ community! The better client service you provide to these niche fans, the higher are the odds to see them and their friends again soon.
4. It’s much easier to get help
Anyone who purchased something online knows how important it is for the seller to be knowledgeable about his product offering. And what happens if a dropshipping store owner works with multiple product niches and dozens of hundreds of products? Potentially, there can be some difficulties with providing accurate and relevant data on clients’ inquiries. From the point of view of a seller, this can easily be understood. Naturally, managing such a store is quite a demanding task requiring an enormous effort. Still, from the point of view of a buyer, it can cause a great inconvenience.
Well-informed experts can provide quick and complete answers to any niche-related questions.
On the contrary, niche stores with a smaller product range have everything it takes to provide high-quality customer support. Since these stores employ well-informed experts with a deep passion for the products on offer, customers can safely count on quick and full answers to any niche-related questions that can potentially come up. These sellers can also help buyers with the technical aspects of placing an order, making a payment, or dealing with a return or refund if necessary (Kitty’s dropshipping story is a great example!). This is not always the case with AliExpress purchases – the wait for an answer from the platform’s technical support can take a significant amount of time.
5. It’s more pleasant to navigate niche stores
Due to the technical features of the platform, all of the AliExpress stores have the same layout. As a result, it is really difficult for a store owner to create a memorable and recognizable marketplace.
For the customer, it’s going to be difficult to remember the exact store where they saw this or that item. This will result in them buying the product elsewhere. Furthermore, the store layout can’t be changed, even if it’s uncomfortable or inconvenient for either the buyer or seller.
A convenient customized layout and professional design turn niche stores into user-friendly and memorable marketplaces.
In turn, nicely and professionally designed niche stores can easily prompt visitors to make a purchase – the previously-mentioned impulse buying heavily depends on store usability. Additionally, the layout of these stores can be customized in a way that is clear and understandable for any kind of buyer. What is also important, due to their unusual design, such stores have their own spirit and atmosphere, and it certainly motivates customers to come again for more.
Now that you know why online shoppers might choose a niche store instead of AliExpress, it’s high time for you to start your own dropshipping journey. Choose the store that suits you best and start earning in no time!
Winter is coming to an end. And what does it mean for ecommerce entrepreneurs? Right, this is a high time to review their product range! We have prepared a set of over 70 ideas regarding hot products for spring and summer in 2021. Enjoy!
Hot products for spring and summer 2021
Experienced ecommerce entrepreneurs know that the most important part when running your own ecommerce venture is to set everything up on time. So when it’s high time to prepare your online store for spring/summer? Right, at the end of winter!
We are speaking about such a notion as seasonality. Actually, all the popular ecommerce products you are highly likely to benefit from can be divided into several groups.
When we speak about so-called evergreen products, we mean the ones that are ALWAYS in extremely strong demand. As a rule, this is all about consumables, items we buy in bulk, and the ones people have to buy all the time.
These goods are undoubtedly lucrative for ecommerce entrepreneurs. However, there is a limited list of such products, and not all of them suit online shopping perfectly.
Trending products to sell
Speaking about trending products to sell, these are the products that are extremely popular for a certain period of time. Most commonly, they are fashion clothing, new gadgets, etc.
These items are extremely lucrative for online stores. However, if dealing with them, it’s necessary to check industry trends and look for trending items on a permanent basis.
As for seasonal products, these are the ones that are in demand each year, during a season.
These products are also extremely promising to sell in online stores. However, you should know which items to sell during each season and prepare your ecommerce website for it each time to make the most of them.
That’s why our team conducted a study and found over 70 hot products for spring and summer in 2021. Check them all and choose the ones to benefit from with your online store!
Inflatable mattresses are the very thing that people are interested in during spring and summer. This is proved by Google Trends. As you can see from the screenshot above, the demand for inflatable mattresses increases at the end of spring significantly and it’s high enough until the fall.
And since there are lots of different inflatable mattresses at low initial prices available for reselling, this is going to be a perfect hot product for spring and summer to benefit from!
Swimsuits and swimming trunks
This is a prime example of a seasonal product. The interest in it is extremely high at the beginning of summer. Meantime, it doesn’t draw much attention in fall and winter (and this is logical).
Traditionally, demand for swimwear peaks in spring and summer. Seems like this year won’t be an exception! Even though only local tourism is accessible in many countries worldwide due to the pandemic, in most cases, the local climate and amenities still allow relaxing outdoor activities that require fancy and practical swimsuits.
Outdoor toys are one more product that people wait for spring to order and let their children have some fun. If there are some doubts about it, look at the screenshot above: the demand for them is tremendous! So why not try to gain from them?
Women’s tank tops
The next item in the list of hot products for spring and summer in 2021 is women’s tank tops.
Right, these light tops are well-demanded throughout the year. But there’s a demand peak that occurs at the beginning of summer making it a perfect product to sell in your online store after winter has come to an end.
In fact, tote bags are an evergreen product since it’s popular on the market throughout the year. However, they can be considered as an item that is commonly used in summer. This is why we recommend you pay attention to them since this is a kind of product you will definitely benefit from!
Water bottles are one more ecommerce product that can be classified as an evergreen one. However, this is also most often used during a summer holiday season. And this is the reason for you to consider adding this item to your online store, so you won’t regret it!
Ice cube trays/ice cream makers
Summer is the time of the year when one everyone wants a cold drink or an ice cream, isn’t it?
And this is proved by the Google Trends’ graph provided above: the interest towards ice cream makers has a peak at the beginning of summer. Well, this actually means this is one more product for your online store to add to your product range and try to make a fortune with.
Take your hats and other winter clothes off, this is what people from lots of regions want at the end of the snow season. Probably this is the very reason why there is a strong demand for headbands and hairpins: it’s time to shine bright! So why not check them up and gain from them?
Sunglasses are going to be a perfect accessory for both men and women. And since generally it’s challenging to wear them in winter, the demand for them increases significantly in summer! Moreover, there are lots of sunglasses at low initial prices to resell. So they can easily let any ecommerce entrepreneur make a fortune with them!
This is a list of 70+ hot products for spring and summer to benefit from in 2021! It’s the end of February, and it’s high time to consider adding them to your online store and make the most of them or start your own profitable ecommerce business and build your financial empire!
First of all, you place an order and make a payment.
PLEASE NOTE: you only make ONE payment to get an AliDropship custom store, with no recurring fees! While running a dropshipping store, your only ‘must-have’ regular fees will be the domain and hosting payments required by your providers to keep your store ‘visible’ on the internet.
After that, a dedicated member of our project management team gets in touch with you. We assign a personal project manager who will guide you through all the steps of the work.
They give you access to Basecamp – it’s the special platform where you can monitor the progress and leave your feedback. We will also ask you to fill in our questionnaire. This way, we will learn your requests and preferences.
Professionally designed theme optimized for high conversions
Unique design elements (logo, header, icons, favicon, etc.)
Integrated promotional tools: discount coupons, emails for abandoned carts recovery, and subscribers lists for further interactions
All-in-one dashboard to monitor your sales, orders, stats, and activities
Integrated Google Analytics
Integrated payment gateways (2Checkout, Stripe, PayU, etc.) to accept payments with both PayPal and credit cards
On-site SEO and social networks accounts
Up to 12% AliExpress cashback
For the Ultimate package, you will also be provided with our special social media promo tool. We install and set up the Social Rabbit plugin that will automatically promote your business on 4 top social networks: Facebook, Twitter, Pinterest, and Instagram.
4. Сustom dropshipping stores creation includes niche research. Can I choose my own niche?
Basically, you can choose ANY niche you like. It’s recommended to work in a niche you’re passionate about (or at least know quite well).
You will then need to evaluate the niche from the point of view of:
You can take a look at our exclusive ‘Niches and products’ blog section. There, we systematically post the results of our regular market research, and give you the most promising product ideas you can try in the upcoming season.
5. If I want to create a dropshipping store with branded/copyrighted products, will I have any legal issues?
Yes, it is likely.
Every country has its own laws and legal requirements in terms of selling branded products. And all the holders of intellectual property rights have their own policy of dealing with such cases. You need to be really careful about your niche and product choice!
6. How do you choose and edit products for the website?
8. Can you integrate a special payment gateway for my country?
Generally, we integrate PayPal and credit card payment options into our dropshipping stores. Here you can find the list of all the options available.
Sometimes, clients ask us to include some other additional systems. We always notify our developers team about these requests, but the development process is not easy. The developers might agree to try a certain additional system if it is requested often, but it will be considered to be a ‘non-typical amendment to a website’, and it will cost you extra money.
9. If I only have enough money to buy the Basic Package, can I upgrade it later?
Of course! If you can’t afford the desired package right now, just start with getting the Basic one. Later on, as soon as your finances are fine, you can upgrade your store to the Advanced or Ultimate level.
For all these packages, we do the same work, but on a different scale. For example, the number of the items we add to a store is 50 for the Basic package, 100 for the Advanced package, and 200 for the Ultimate package. But it’s not the limit! You can always add more products yourself if necessary.
The same goes for all the extra services that only are available on the higher levels. Even if they are not included in the package you’re buying, you surely can ask us to add the necessary ones for an extra cost (or you can do it yourself if you wish).
Please note that the store theme choice doesn’t depend on the package you’re ordering! It doesn’t matter if you’re buying a Basic or an Ultimate store – you can anyway choose one theme out of the multiple options we offer.
10. If I buy your Ultimate Package, when I can start making money?
The package description says “This package is perfect for those who want a 100% hassle-free start and immediate profits”. So, what do we mean by immediate profits?
The day you receive your store is the day you can process your first order.
Everything is set up already, so you can drive in visitors and accept their payments IMMEDIATELY after getting the site from us. From the technical point of view, your store is fully ready for operation when we hand it over to you.
We gladly share our marketing experience and knowledge with you – we provide tons of educational materials (check out the question #7). Still, we can’t predict how soon you will start getting income – it all depends on your own promotional efforts.
Did we cover everything you wanted to know about buying a dropshipping store? Feel free to leave your questions in the comment section below!
What’s the affiliate marketing basics you need to keep in mind if you want to start and grow your affiliate venture in 2021? Today, we’re pleased to talk to a very special guest! Adam Enfroy, widely known in both the digital marketing and blogging industries, kindly agreed to share some of his first-hand insights.
Hi, please introduce yourself!
Hi, my name’s Adam and I’m a full-time blogger.
I launched my blog AdamEnfroy.com in 2019 and scaled it to a million dollar business in under two years. I currently write to 500,000 monthly readers and teach my readers how to scale their influence at startup speed. Currently, I live in Florida, work on my blog full-time, and share my journey in my income reports.
You were the Head of Digital Marketing in BigCommerce (!) back in 2018. Why did you choose affiliate marketing, after all? How did it all begin?
Before I was the Head of Digital Marketing at BigCommerce, I was their Affiliate Manager. I saw a lot of affiliates making a ton of money promoting BigCommerce and decided to try it out myself.
So I took what I learned in the tech world and used startup growth tactics to build my personal brand. Instead of making a small affiliate niche site, I decided to go big and go after all of marketing.
Today, I’m in over 200 affiliate programs and consider myself one of the best affiliate marketers in the world. And part of the reason for that is I’ve seen both sides. I’m an affiliate manager turned affiliate marketer and I know how and where to join programs, add affiliate links, generate traffic, negotiate deals, etc.
Could you tell us more about these programs?
Since I worked in the ecommerce industry, I am in a lot of ecommerce related affiliate programs – ecommerce platforms, dropshipping suppliers, etc. I found the AliDropship affiliate program by reaching out to their team and collaborating on content and adding them to my site.
Overall, I’m in 200+ affiliate programs and write about everything from ecommerce platforms and the best online course platforms to web hosting, website builders, and more.
Is it worth it financially? What’s your average affiliate income?
I make over $75k per month in affiliate income.
What do you do to make it happen? What’s the affiliate marketing basics you’re sticking to?
Affiliate marketing is a Google-driven engine. And your blog is a mediator.
It is a mediator between a Google search and a purchase – it’s really that simple. You need to rank on Google for searches with transactional search intent and then direct readers to your affiliate links.
Think about it this way.
When someone searches for something like “best laptops” or “best credit cards”, who is ranking?
The answer: All blogs and media sites promoting affiliate links via list posts.
That is the game.
It is a content and link driven business, where the best content with the most links ranks on search engines and makes the most money.
And if there’s money to be made, it’s going to be competitive.
So you need to focus on:
Keyword research based on the right keywords with transactional search intent
Writing high-quality content to rank on search engines
Building backlinks to your content to build authority
By doing this, my blog gets over 500,000 monthly readers and makes over $80k per month without spending any money on advertising.
How much time does it take you every day to manage your affiliate resources?
My blog is now completely automated and I don’t need to spend much time on it. Although I could take months off and revenue would stay pretty flat, I still spend probably 20 hours per week on my blog. I’m also working really hard on a premium blogging course, so that is taking up a lot of my time.
On my blogging page, I write about how to effectively outsource, automate, and scale your blogging business so that you can do this, too.
What’s your biggest affiliate marketing challenge?
The most challenging part of affiliate marketing is the extreme competition on search engines. If you’re an individual person like me, you’re going up against companies with lots of employees. You really need to effectively use your time, scale your content marketing efforts, and treat your affiliate website like a real business.
Without a doubt, 2020 was a challenging year. In your opinion, what’s changed the most during 2020 in affiliate marketing? What trends are there for 2021?
I saw a huge boost in affiliate revenue in certain SaaS categories as more businesses move online in 2021 and beyond.
In 2021, I’d focus on your website’s content experience. It’s not just what you write, but how easy it is to engage with your content. For example, affiliate list posts might need a table of contents to take readers down the page, video content, or sticky sidebars to keep readers engaged.
Your ultimate goal is to end the search journey. Google is getting smarter and can understand content quality based on user signals.
For example, if a person searches for something and hits the search engine results page (SERP), you need to be the last result that they visit for that search. Maybe they click site A, go back to Google, click Site B, go back to Google again, then finally click your site and complete their search, never going back to Google for that specific keyword during their session.
That tells Google you’re the best.
And to do that, you truly need the best, most engaging content.
What’s the affiliate marketing basics that you would recommend every newcomer to consider?
Content and links
Content and links
Content and links.
I see a lot of new bloggers try to join a bunch of affiliate programs and add affiliate links without first building authority and traffic.
Affiliate marketing is a number’s game.
You need traffic.
To get traffic, you need to create great content based on transactional search intent and build links to that content so that search engines take you seriously.
Anything taking away time from that is limiting your future growth.
If you’re looking to make more money with your affiliate business and check out the strategies I’ve used to build a million dollar blog in under two years, you can take a look at them in my guide on how to start a blog – and make sure to sign up for my email list. 🙂
Thank you, Adam, for sharing the exclusive, first-hand insights into the affiliate marketing basics, secrets, and future! We appreciate your input and are sure it’s invaluable for dozens of newcomers to ecommerce who’d love to register as an affiliate and start their business, too. See you!
Social media marketing and ecommerce businesses go hand in hand. It’s almost impossible to imagine one without the other. However, not many understand how beneficial it can be to use social media marketing, and Facebook promotion, in particular, to grow your business.
Social media isn’t something obscure anymore. Nowadays, almost everyone has a social media account of some sort. In 2019, in the U.S. alone, the percentage of the population that used any form of social media was about 79%, which is approximately 247 million people. Just think about it, the total population is 328 million people! You can reach almost all of the population of the US through social media!
One social media platform we would like to point your attention to is Facebook. It is the largest social network in the world, with 2.8 billion active users. That number alone should trigger you and make you think about all the potential customers you can reach.
And in all fairness, Facebook is the perfect platform for small businesses to establish themselves. While there are lots of users, Facebook also provides you with the tools you need to attract their attention.
In this article, we will take a closer look at why Facebook is one of the best platforms for growing your business and how you can do it.
Facebook promotion: what is it?
Generally speaking, Facebook promotion is a marketing method aimed at advertising a product or service through the social media platform. With Facebook’s advertising tools, your dropshipping venture can significantly grow and expand to new heights. And if you want to achieve quick sales for your dropshipping store, Facebook ads are the best solution. Not only are they effective but even beginner entrepreneurs can understand them and utilize to their advantage.
As a matter of fact, have you heard about our best performing self-owned store? That’s right, that exact dropshipping store that’s making over $500K/month! Well, the owners of that store have managed to achieve these outstanding results all by promoting their products through paid Facebook ads. What’s more, you can get the exact copy of that online store at a very reasonable price. Furthermore, you can opt to receive a marketing package filled with the same advertisement materials that the original had. And we’ll be at every step of the way helping you set it all up!
Why Facebook promotion is perfect for your online business
Let’s look at some of the most significant advantages online businesses receive promoting with Facebook.
With billions of active users, there are seemingly no limits to how many people you can reach. So, you are not limited to promoting to a specific country, you can advertise anywhere you like!
You are provided with a broad range of targeted advertising options. This allows you to specify in great detail who will see your ads. You can select an audience based on their income, education level, relationship status, job, interests, and even purchase behavior.
Diversity of advertising
You have an incredible amount of advertising options to showcase your products through Facebook either in a textual or visual format. You can use your posts as advertisements, stories, slideshows, carousels, video, etc.
Works with other marketing channels
While promoting your business through Facebook, you are free to use other marketing channels, too, such as search engine marketing, email marketing, etc. Moreover, don’t forget that Facebook is connected with Instagram and WhatsApp, which means that you can promote through those platforms as well.
Opportunity for growth
When you start advertising your products on Facebook, small audiences of people will engage with your ads. Of course, it’s not likely that thousands of people will come to your store right away.
At the beginning of your dropshipping journey, you won’t probably be investing huge amounts of money into Facebook promotions, so the results might not be that impressive. Nevertheless, after the initial results, you can start increasing your ad budget and reach a lot more people than you previously have. Thus, you can achieve far more stunning results than before.
However, to start promoting your products or services on Facebook, you have to create a Facebook business page first.
What is a Facebook business page?
Basically, a Facebook business page is a Facebook profile for your business. It can receive and send messages, post updates, receive notifications, like and comment on other users’ content, etc. On a Facebook page, instead of adding someone as “friends”, users must “like” or follow the page to see its content.
Here is a quick guideline on how to create a Facebook business page.
First, you’ll need to log in to a Facebook Account. You can use your existing personal page or create a completely new page for your business. Then, head to the creation page and select what type of business page you want to create. There you will pick your page name, category, and description.
From there, all that is left to do is fill in the rest of the page: add photos, create a username, enter the information about your business (including your business story) and then create your first post. Once you’ve completed your page, you can start creating and launching your ads.
How to set up your ad campaign for Facebook promotion
Facebook advertising is one of the most effective ways to grow your business and reach your potential customers.
It is a unique tool and we want you to benefit from it as much as you can. So let’s go over how you can launch your ads to reach practically anyone.
So, by now you should have already created a Facebook business page (if you haven’t, go do it now!). Then, head over to your Facebook Ads Manager to create your ad campaign. As stated by Facebook, the Ads Manager is an all-in-one tool for creating, managing, and tracking your ads. It’s powerful, but it’s designed for advertisers regardless of their experience.
The Ads Manager will also help by showing you how well your campaigns are performing based on Facebook’s metrics. So, here is what you have to do:
Select an objective
You have 11 objectives to choose from, based on what you want your ads to achieve.
Choose your audience
Facebook allows you to target a specific audience of people based on the information you know about them. You can use parameters such as age, gender, location, demographics, interests, and behaviors.
Moreover, it’s worth noting that you can showcase your ads to anyone in any corner of the world and select multiple locations. Facebook will automatically deliver the ads to countries where they will perform better.
Since you are going to be using Facebook’s paid advertising tools, you are going to need to set a budget. Here, you have an option to set a daily or a lifetime budget and the time period when your ads will run.
You have total control over your campaign costs since you initially choose how many people see your ads and how often they see them. Moreover, according to the predictable reach and frequency, you will see the exact amount of money required to reach your audience.
Usually, $10-$15 a day is enough for a starting ad budget. And remember, you are not required to run ads every single day. Facebook allows you to always control your ad budget and turn off your promotions any time you want.
From there, all you have to do is pick the format of your ad and submit your ad to Facebook’s ad auction. And there you have it, you’ve successfully launched your Facebook ad! Don’t forget to manage your ad and evaluate its performance.
It’s safe to say that Facebook promotion is one of the most accessible and at the same time cost-effective ways to promote your ecommerce business.
Still, a common question is how long do you have to wait until you can see the first results? Usually, it doesn’t take long to see the results come in. Oftentimes, you can see the results from a Facebook promotion within 1 week or even sooner!
Final takeaways on Facebook promotion
No matter what type of business you own, Facebook promotion is an essential instrument for the growth of your business. It is an advertising strategy that allows ecommerce entrepreneurs to run a business even without an already established customer base.
Ultimately, Facebook ads are one of the most efficient ways to reach customers anywhere in the world. Using it, you can grow you business and expand your customer base even quicker. Even though this method requires you to invest a certain amount of money into it, you will have full control over all your advertising costs. All it takes is a few clicks and you can see the results within a couple of weeks.
Ready to start exploring the power of Facebook ads? Remember that you can always count on expert assistance! The Marketing Packages we provide together with AliDropship’s Premium Stores contain the exact same media files, texts, and audience settings we use to generate sales with these stores, and YOU can benefit from them, too!
What is more, India is the second most populous country in the world – its population is about 1.38 billion people. In addition, more than 65% of its citizens are below the age of 35. Everyone knows that the younger the generation, the more tech-savvy it is. So the number of people using the Internet will also grow significantly.
As you can see, dropshipping to India seems to be an attractive opportunity. Is it really so? Let’s figure it out!
Dropshipping to India: pros of the Indian eCommerce market
Although some advantages of the Indian eCommerce market were mentioned above, there are lots of other positive moments that you should draw your attention to.
Lots of government initiatives
The government of India has lots of plans on how to improve the eCommerce market of the country and support online retailers. So, it runs and supports different campaigns such as Digital India that help make the country more digitally empowered and contribute to the growth of the eCommerce market.
Besides that, the Indian government is working on building secure cyberspace for India’s citizens and businesses. In 2017, the country even made it to the 23rd place of the UN Global Cybersecurity Index (GCI).
Increase in the number of payment options
Some time ago it was hard for Indian business people to choose the most appropriate payment gateway for their eCommerce stores because of the small number of available options.
But the situation has changed significantly. These days, there are lots of services that you can add to your store to accept payments. Among the most popular ones, there are PayPal, PayU, InstaMojo, PayTabs, etc. All these payment gateways are available for the AliDropship plugin, so if you’re living in India, it will be easy for you to start your own online business.
Positive consumer sentiment
Most Indians feel positive about purchasing goods online. According to the survey, conducted by Capgemini Research Institute, 64% of Indian consumers prefer shopping online rather than in physical shops. So, it’s a good reason to start dropshipping to this country.
Dropshipping to India: cons of the Indian eCommerce market
Now, let’s see if there are any barriers to exploring this market!
Limited Internet knowledge of potential buyers
Although computers, the Internet, and social media are an essential part of our lives, there are lots of people in the world who aren’t good at technologies or don’t know how to use them yet.
According to the data published by UNESCO in 2017, only 70% of Indian citizens aged 15 and above can both read and write. As for digital literacy, only 46% of the Indian population aged 14 and above can operate a computer.
When these people start using the Internet to buy something from online stores, they will probably face different issues. It is likely that they will have trouble finding the necessary products and placing their orders.
Of course, it doesn’t mean that you can’t work with these customers! On the contrary, you can be the person (or the company) that guides them through this new exciting world. It will require lots of your patience, energy, and time, but the result will totally be worth it.
Psychological barriers to online shopping
Although the number of digital buyers in India is increasing, a lot of Indian consumers prefer to touch a product before purchasing it. This is especially the case when buying clothing, shoes, perfumes, and accessories.
The lack of touch and feel experience may significantly affect Indian customers and put up barriers that stop them from buying. Although the situation is gradually changing (especially because of the COVID-19 pandemic), many Indians still prefer either buying in brick-and-mortar shops or order stuff with cash on delivery options.
If you want to start a dropshipping business in India (where you live), you need to register your business officially. And you may feel confused when choosing the most appropriate business form and dealing with the paperwork.
Actually, there are 4 popular types of companies in India:
One person company
Limited liability partnership (LLP)
Private limited company
The type of business form determines how money flows in and out of the business, how the business is taxed, and what documents you need to start it.
The easiest way of company registration is deciding on the sole proprietorship model. You will just need your Aadhaar and PAN cards, a bank account, and proof that you have an office. That’s it.
This business type is ok for people who have never had their own businesses and just want to try their strengths.
However, if you have some experience in eCommerce, you can focus on other forms. Although it takes more time to get all the necessary documents, these business forms are more flexible and have some more benefits than the sole proprietorship model.
Is AliExpress banned in India?
Last year, the Indian government banned a number of Chinese apps including the AliExpress mobile app. As the officials explain, these apps collect massive amounts of user data that have nothing to do with their services. So, they were banned due to security reasons.
By the end of 2020, the government banned over 200 apps in total. With continuing tensions on the India-Chinese border, one could expect more moves of this kind in the nearest future.
At first, the consequences of this decision were not that harsh as the AliExpress site was still working and customers could place orders. But later, AliExpress sellers faced certain problems at the customs.
By the end of 2020, AliExpress officially stopped exporting goods to India. As of now, it is impossible to place an order on AliExpress if the customer’s address is located in India. This is what the platform’s Help Center says:
Does it mean dropshipping to India from AliExpress is no longer available? Some buyers report that they were able to place orders by contacting sellers directly and asking them to send goods via more expensive shipping options (often with longer delivery times). But even in this case, sellers don’t guarantee that the parcel will be successfully delivered.
This is why, right now, we’re considering dropshipping from China to India to be too risky, and can’t safely recommend following this business model. However, it doesn’t mean that as an Indian citizen, you can’t do dropshipping at all!
As of now, the best countries to dropship to are the United States, the UK, Australia, Canada, and a number of European countries. So, instead of dropshipping to India, pick one of these destinations and start your dropshipping business there.
Looking to double down on your dropshipping store growth? You’ll need some epic ecommerce tools to help you get there!
The industry is changing and expanding faster than ever. In fact, the global ecommerce market is expected to register $6.54 trillion in sales by 2022. That’s up from $3.53 trillion in 2019.
Online commerce is shaping fast, and we must stay up-to-date on the market. With so many free and paid tools available for online businesses, it’s not always easy to see which tools are the most beneficial and how they can help your dropshipping store succeed. For this reason, we decided to show you a list of the best tools that our team uses every day to boost productivity and make our stores, as well as our clients’ businesses, more successful.
Analytical tools for ecommerce business
Google Analytics (Free)
This is the most common tool for online businesses’ owners. It helps to better understand your customers. The insights you can gain from Analytics will help you evaluate how your market, content, products, campaigns, and more perform.
It’ll guide you to where your investments are failing so you can take action. Google Analytics can also show you how many people were on your website and followed through with a purchase. This can help you think of better strategies, make better product pages, and more.
KISSmetrics (From $299/mo)
KissMetrics is a website analytics tool revealing visitors’ behavior and their online history. The tool is handy for merchants, as it helps in events tracking and online shoppers’ funnel analysis. KissMetrics allows retailers to accumulate lots of details about any visitor: where he or she came from (for example, from an ad campaign, etc.), which actions they took in your online store, which events they triggered, and what’s their overall history. The tool also offers audience segmentation, A/B tests, comprehensive reporting, retention reports, testing availability, and staging sandboxes.
Ecommerce tools for SEO
Google Search Console (Free)
Google Search Console is very useful in understanding the way Google sees your site. It helps you optimize content by diving into analytics and submitting URLs for indexing, exploring mobile usability, and receiving alerts when something goes wrong. Combined with Google Analytics, it is one of the most powerful data sources for SEO.
SemRush (From $99.95/mo)
SEMRush finds the best keywords after going through your website content. It also looks at where you can use a backlink and even compares your strategy to that of your competitors! You can track their paid ads performance, organic keywords, and even their best-performing product listing ads.
SEMRush is great for small and medium-sized enterprises. With over 3 million users from all over the globe, it helps business owners make their campaigns hyper-local and get phrase-match keywords for SEO and PPC campaigns.
Competitors research tools for ecommerce business
Google Trends (Free)
Google Trends allows you to explore the most trending search terms or even observe how one keyword is performing compared to another one. By selecting different regions, you can also see more details on the search volume for specific countries and locales.
BuzzSumo: a content ideas tool (Free trial; plans start from $99/mo)
Attracting new customers to your ecommerce store should be a regular task. But sometimes, coming up with new ideas and compelling content can be challenging.
If you create boring content that provides no value, nobody will read it! And even if they do read it, they won’t share it, and that means Google won’t recommend it.
So, if you are looking for ideas on what to write on your blog, social media or in your newsletters, BuzzSumo lets you search for specific topics and see the most popular articles written about them. You can then capitalize on those ideas to create fresh content for your business. That’s all there is to it.
It’s free for the first 7 days, and after that, it’ll cost you $99 per month for the pro package.
AdSpy (From $149/mo)
AdSpy is a powerful ad intelligence platform that you can use to find and study competitors’ campaigns in your niche.
It provides access to 80M+ ads in 88 different languages across 198 countries from 13M+ advertisers, making it a powerhouse of a database.
Also, it comes with some excellent search filters which allow you to target your competitors’ campaigns with uncanny precision.
Use it to discover Facebook and Instagram ads and apply the advanced filters to your search to find ad texts, comments, and landing page URLs along with ad types, daily likes and much more details.
Website optimization tools for ecommerce business
SEO Image Optimizer (one-time payment of $39)
As you may already know, optimizing your website images is crucial for its performance and position in search results. With the SEO Image Optimizer, you can cut down your website loading time and improve the SEO ranking. This powerful tool boosts site performance by resizing your website images for quick loading while creating SEO-friendly ALT texts and titles for search visibility. Easy to use, it just requires a one-time activation for fully-automatic optimization of your website’s images.
PageSpeed Insights (Free)
As a dropshipping store owner, you need to keep the user engaged with your store pages and deliver the most pleasant visitor experience for the users of any devices. Google provides a great tool for checking your page loading speed! PageSpeed Insights can be used to analyze the content of your online store and to give you some tips on how to make both the desktop and mobile versions of your site faster.
Content marketing tools for ecommerce business
Canva (Free, paid plans available)
Canva is a template-based design tool that’s free and easy to use. With Canva, you can create infographics, presentations, posters, flyers, and even webpages. The templates in Canva will save you an incredible amount of time and effort.
Even the free version comes with a massive library of stock photos, icons, and designs which are more than enough for your ecommerce needs. If you’d like to upgrade, prices start at $12.95 a month.
Animoto (Free, paid plans available)
You can create impressive videos in minutes using professionally designed video templates for ads, sales, how-to guides, and more. With Animoto’s drag-and-drop video maker, you can simply add your own photos, videos, or text, and then upload a ready video straight to social media.
Animoto is especially awesome for creating video slideshows as you can easily combine photos, video clips, stock videos, texts, and music.
Adobe Premiere Pro ($20.99/mo)
This is a very robust tool, offering more than just the ability to clip, paste, and edit. Adobe Premiere Pro also makes time-consuming tasks easy with the ability to synchronize audio and video from different sources, upload media from a wide range of sources, and provide JKL trimming which allows users to scrub and trim video footage all at once.
It is a powerful tool requiring at least some background knowledge and experience. Luckily, Adobe provides a comprehensive walkthrough of the tool which makes getting started pretty straightforward.
This means you can get started creating high-quality, story-telling videos for your website, YouTube channel, or any other platform in no time at all!
Adobe Photoshop ($20.99/mo)
With Adobe Photoshop, you can do anything from photo editing and compositing to digital painting, animation, and graphic design. As a dropshipping store owner, you can use it to create beautiful social media posts, ad banners, visual elements for your branding, email campaigns and much more. With powerful editing tools and new smart features for creating magical effects, you can turn imagery into artistry.
Apester (Free trial; plans start from $29/mo)
Polls, personality tests, and videos used on Apester allow you to present your content in a more engaging format. These types of online activities are fun for customers: interacting with your brand this way, they also receive unique insights into the facts and details they already know.
Figma (Free, paid plans available)
Figma is a cloud-based design tool that allows you to work together with your team on the same file in real-time. This is especially helpful when design team members are not in the same physical location. Designers will feel they are part of your team and see how you value their input. Collaboration gives designers an incentive to come up with the best possible design for a client with the given budget and time constraints. Needless to say, Figma is useful not only for designers, but also for people without any designing skills. It has hundreds of templates that anyone can use to create icons, graphics, etc.
If you’re not fond of Photoshop, make sure to try out Figma!
Ecommerce tools for social media management
Social Rabbit Plugin ($69)
With this handy plugin, you can automatically create smart human-like posts in your feed and run hassle-free promotions on your social accounts 24/7.
What makes Social Rabbit so powerful? It draws attention to your page through following, liking, and commenting on users’ posts and accounts. Your social traffic and sales grow like crazy!
Best Hashtags (Free)
Whether you’re using Instagram for personal use or planning to adopt Instagram marketing for your business, it’s critical that you take advantage of one important thing – Instagram hashtags. It’s a simple tactic that can be used to grow both your reach and authority.
With Best Hashtags, you can find the best hashtags to use in your posts on Instagram, Twitter, Facebook or Tumblr to get more likes.
Ecommerce tools for email marketing
MailChimp (Free, paid plans available)
MailChimp is one of the best known and most used email marketing tools in the whole world, and there is a reason for that. Apart from being very user-friendly and having all the basic features, it also offers sophisticated ones, such as scheduling emails based on timezones, providing insightful campaign analytics, sending auto-responses, offering visual drag & drop builder with many templates, segmenting followers based on their location, and many more.
Moreover, MailChimp has the right functionality for Facebook, Instagram & Google remarketing ads, as well as a landing page builder and support of transactional emails via Mandrill.
OptinMonster (From $9/mo)
OptinMonster is the best WordPress popup plugin that makes it easy to generate more leads directly from your WordPress site. With its drag and drop builder, you can create eye-catching pop-ups to convert your site visitors into subscribers.
One of the best things about OptinMonster is that it comes with dozens of targeting options to show the right message to the right person at the right time. For example, you can display a popup that offers a lead magnet about blog traffic when your site visitor is reading a blog post about the same topic.
Marketing automation tools for ecommerce
Facebook Business Add-On (one-time payment of $27)
Facebook Business is an efficient solution designed to give you the smoothest promotion experience possible. You can synchronize your store with Facebook’s Product Catalog and forget the tedious process of collecting and adding products by yourself — in just a few clicks, all items will be ready to be added to your Facebook page!
This add-on makes it easier to sell from your product catalog and get more profit from Facebook Dynamic Ads by reminding your potential customers about products they’ve browsed. All you need to do is set up a Facebook Dynamic Ads account and add your Facebook Pixel code to the Facebook Business add-on settings to get going!
Landing Pages ($27/mo)
Want to quickly build insanely effective landing pages that convert your visitors into paying customers? Try this Landing Pages add-on!
Landing pages are an incredibly powerful tool that has proven to convert two times more visitors into paying customers than typical product pages. They can help you win more sales, grow your audience, and generate better Return on Investment (ROI) because they focus visitors on one call-to-action and uninterruptedly guide them through purchasing flow to conversion.
Google Merchant (one-time payment of $27)
Placing your offers on Google Shopping platform is the best way to reach more potential customers around the world! Our Google Merchant add-on helps you get your store name and items on to search results by automatically generating listings from your website’s product feed.
With this handy tool, you will be able to promote your business more efficiently while saving time. The add-on allows you to set up and assign attributes to products to place on the platform. Then, in just a single click, you get an automatically-generated product catalog in the form of an XML file or a link that you can then set up as a shopping campaign in Google Merchant Center.
Leadpages.com (From $27/mo)
You can use Leadpages to create and launch a professionally looking landing page for your winning product in minutes. Start with a conversion-optimized, mobile-responsive template. Then customize it with the use of the Drag & Drop Builder. No coding or high-tech skills required!
Another way is to use it for lead generation is to create a landing page with a lead magnet and collect customers’ emails (you can use them in your email marketing campaigns later). One more option is to create a few landing pages for different products and do some testing to figure out which products convert better. The choice is up to you!
Ecommerce tools for productivity
Trello (Free, paid plans available)
This website lets you use their boards and lists to organize and arrange your projects. Trello can be used to organize business-related or even personal plans and events. Extra features include comments, due dates, and required attachments.
Trello is free and can be accessed by simply signing up. It can be found as an app on the Google Play store and the App Store. The Trello blog explains how to use the platform, as well as shares a few tips and tricks.
Grammarly (Free, paid plans available)
This tool for ecommerce business is the best solution to automatically proofread content and make it clean and understandable. You can set contexts for the texts, too. This means that the tool will analyze your content differently based on its style: business, academic, casual, and more.
To make it work for the texts you’re creating in Google docs, simply install Grammarly as your Google Chrome extension. The free trial will be excellent to see how the tool works. And as a business owner, you can buy a premium subscription for unlimited checks!
Ecommerce marketing is growing, and it’s here to stay. Technology is advancing, too. Now, there are so many automation tools for ecommerce business that can help you multiply your profits and brand value!
When it comes to analyzing and improving your online store, there’s never enough hours in the day and never enough resources. However, with the tools that we’ve gathered here, you can be more efficient in how you spend your time and make a lot of improvements. Select the best ecommerce tools for your online store, and you will succeed in growth hacking your dropshipping business!
Do you like festivities? Are you good at choosing presents for friends and relatives? Then you can dropship gifts to turn this talent into a profitable business.
Why it’s a good idea to dropship gifts
We give presents all the time
All cultures have gift-giving traditions. They’re almost as ancient as our species, and we exchange presents all the time. Think about this – how many presents did you give last year?
For example, if you live in a family of four, over the course of year, you probably need to prepare at least 6 presents: one Christmas and one birthday gift for every family member. And that doesn’t include other relatives, friends, colleagues, as well as other holidays and special events you’re celebrating.
According to Research and Markets, the gift retailing market will grow by $6.45 billion each year during 2020-2024.
In other words, gifts are evergreen products demanded all the time. Whenever a holiday comes, people will go shopping and browse online stores in search of gifts and souvenirs.
Anything can be a gift
You can’t just enter a shop and ask the seller for a gift for your significant other. I mean, the seller will ask you what kind of present you are looking for, what your sibling likes, and so on.
A cute pendant can be a gift. A dinnerware set can be a gift, just like many other things from a video game to a pyjama set. The point is, customers won’t get surprised to see a somewhat wider range of products in your catalog including accessories, clothes, souvenirs, home decorations, toys, and other stuff.
On the one hand, this fact makes it really difficult to pick products for your dropshipping store. On the other hand, you’re not limited by strict boundaries and can quickly adapt your offer to the ever-changing market.
In other words, when dropshipping gifts, you can’t rest on your laurels after succeeding with just one product. You’ll have to keep going, which makes this niche not so simple.
The demand for gifts is predictable
It’s really easy to predict when the demand for a particular product type will rise and fall. For example, when Christmas comes, obviously we all buy Christmas presents. And that’s another reason to dropship gifts.
You could say that seasonality isn’t always good because you can’t expect a stable income. But in the case of dropshipping gifts, it’s not that bad.
First of all, we celebrate not one but several festivities throughout the year. Second, people buy presents not only during season-specific holidays. Weddings, birthdays, anniversaries, special occasions happen all the time and don’t always depend on the calendar. So, the demand will never fall completely.
But still, if you want to get the most out of this niche, you must prepare for seasonal upswings.
Gift dropshipping ideas for your ecommerce store
I’ve already mentioned that pretty much anything can become a gift. Does it mean you have to pick each item for your catalog individually? Not at all!
Although you can import almost anything and call it a gift, there are certain product types that any gift store can have. Let’s start with purely seasonal goods.
Naturally, in this category, you will find hundreds of options: Xmas-themed mugs, clothes, accessories, toys, and so on.
Halloween-themed products mostly cover the same categories (toys, mugs, clothes, etc.). But you can also add to your inventory various costumes, masks, and make-up goods.
Mother’s day gifts
As I’ve mentioned earlier, you need to dropship gifts for any occasion including more modest festivities. For example, on AliExpress, you will find a number of goods that can serve as presents for Mother’s Day.
Valentine’s Day Gifts
Another example of a seasonal occasion that brings a lot of profit is Valentine’s Day. Of course, you can’t dropship chocolate. But you can sell other products such as fashion jewelry (especially those made for couples), cute plush toys, photo albums, chocolate boxes, and pretty much anything that couples could find romantic.
If you like the idea of dropshipping gifts, you simply must consider selling customizable items such as pendants, rings, mugs, T-shirts, etc. A cute necklace can be a very good present. But it’s a completely different experience when you get something absolutely unique – even it’s just an inscription or a photo on a mug.
You usually bring souvenirs from far away. But there are plenty of products on AliExpress that are hard to identify, which is why I called them souvenirs. They are mostly useless, yet charming knickknacks: statuettes, fridge magnets, commemorative coins… I even found one with Stalin’s profile on it.
Dropshipping stores often earn most of their profit with just one item. Such a flagship product is used to attract customers, make them click on your ad and visit the website. However, it’s also important to offer high-quality complementary goods as this is how you can increase the average order value of your store.
If you decide to dropship gifts, try out the following products as well.
Birthday cake toppers
Whenever a person buys a gift, it’s most likely a birthday present. So, it’s logical to offer complementary products for a birthday party, and I recommend cake toppers.
On AliExpress, there are plenty of these products; they are affordable and can be sold in numbers. For example, a parent could stock up on “number” toppers for a few years to come.
Gift wrapping supplies
Another complementary product type that could benefit your business is gift wrapping supplies. These goods include boxes, wrapping paper and tape, ropes, ribbons, envelopes, cards, and similar stuff.
Can you imagine a celebration without balloons? These items work well as complementary goods as long as they are affordable and/or unusual. In addition, you can also dropship related products such as balloon stands.
Final thoughts on dropshipping gifts
This niche isn’t simple. It will require creative thinking and lots of research. Nevertheless, it has potential as it lets you sell almost anything that enjoys high demand. Here are a few tips for those who got interested.
Follow current trends. Look for hype products on the market.
Offer lots of bundles and volume discounts to increase customers’ order value.
Prepare for holidays in advance to make the most out of seasonal peaks.
Whenever possible, import products with fast shipping options and make sure your clients know how long shipping will take. Otherwise, you’ll face lots of refunds. That’s another reason to start advertising your goods long before the holidays.
Would you like to dropship gifts but have no experience in building websites? No worries! The AliDropship team can create a Custom Dropshipping Store according to your instructions and preferences.
From today’s research, you will learn more about choosing the best products to dropship from AliExpress, and filtering out the least appealing ones.
What makes a product totally unsuitable for your dropshipping store?
And what, in turn, makes an item an absolutely great find for your business?
How to dropship products that will definitely bring you sufficient profits?
Here, we will show you how to find the best products to dropship and evaluate AliExpress products to check if they are worthy of your time and attention.
Let the fun begin!
Best products to dropship are something you’d buy yourself
So what are the best product to dropship? Obviously, the main idea of your ecommerce store is to sell items that people always buy. This means that the best dropshipping items are the ones that are desired and requested by your target audience.
This is certainly the most important parameter for any dropshipper. Obviously, there’s no reason to fill your eCommerce store with the items that no one needs.
Ideally, when starting a business, you should go on Google Trends. There, you will check if people are commonly interested in this particular product.
Let’s compare the following 3 graphs:
Here, we were analyzing the demand for 3 product types: sweaters, sweatshirts, and hoodies. All of these are warm clothes protecting the wearer from cold weather and providing additional comfort. It means that they solve the same issue for a potential buyer. But, as you can see, the demand levels are totally different.
Still, there is a similarity. For these graphs, we took the period of 5 calendar years. Do you see that all the 3 graphs have the same pattern of peaks and falls?
These fluctuations happen during a specific time of year. Every year, there are the same periods of time when the demand goes super high, and there are periods when the demand is close to zero. It means that these products have a seasonal nature.
It is not a bad thing itself for product sourcing. Nevertheless, you should always remember that if your dropshipping store contains seasonal products only, the volume of your sales and profits will be unstable during the year.
And if you compare these 3 graphs again, you’ll notice that the peaks and falls of the hoodie graph aren’t as sharp as the ones on the sweater graph. It gives you a reason to assume that in this example, hoodies are a more reliable product type. Still, ideally, you should mix them with non-seasonal items in a store offer.
Choosing generic, plain, boring items for selling online is a serious dropshipping mistake that has a huge negative influence on sales.
Let’s continue talking about hoodies and consider the next example. Take a look at the pictures below:
This is an AliExpress hoodie that costs $11.99 and has a rating of 5.0*, 141 reviews and 282 orders.
As you can see, the item has a moderate price, a large clear high-quality picture, and a good description with the relevant size chart and lots of illustrative pictures. Plus, both the store rating and the item rating are quite fine. Still, judging by the low number of reviews and orders, none of these can be convincing for potential buyers.
And here is another example:
This is an AliExpress hoodie that costs $10.10 and has a rating of 4,7*, 3568 reviews and 1348 orders.
This is an impressive difference, right?
This hoodie is 12 times more popular! Meanwhile, it’s even cheaper than the one behind. BTW, you have a huge selection of prints, for all tastes! So it’s obvious that the reason for such a huge demand is the unusual hoodie design: an interesting print heavily attracts buyers.
Indeed, it’s easy to find a basic monochrome hoodie with an ordinary cut nearly in any offline store – you can buy it on the spot and waste no time waiting for its delivery. The printed hoodie, in turn, is quite a rare find for the majority of other stores, and it certainly attracts more interest from store visitors.
And this is how we go over to the next product feature that is an absolute must-have for each and every of your dropshipping items.
– Triggering impulse purchases
Basically, impulse purchases are a major driver of growth for any dropshipping store.
For such stores, neither fast shipping nor low price is a competitive advantage.
But please note that if your products are not appealing enough, none of these tools will help you. So do your best to create all the necessary conditions for your website visitors to induce them to make impulse purchases.
Let’s look at other examples of hoodies. To make a more fair comparison, we will take 2 different product offers from the same seller.
The first item is a regular fleece hoodie that costs $16.63 and has 2 orders, 4.5* rating and 2 reviews.
The second item is a rabbit-ears hoodie that costs $13.84 and has 5385 orders, 4.9* rating and 3247 reviews.
The numbers speak for themselves: people are more likely to buy emotionally charged products.
This is the reason why cute, adorable, kawaii products are quite often chosen by dropshipping store owners. But, you don’t have to limit yourself with ‘sweet’ stuff! Anything that immediately creates a strong emotional response is a good choice. Try to find products that manage to do this.
Take a look at an example below:
This sad patch is not exactly cute, but, thanks to its semi-sarcastic emotional drive, it got 1594 orders, 1103 reviews, and an impressive 4,9* rating. Not bad, right?
Or, let’s look at this indecent enamel pin:
It can cause various feelings, of course, but you can benefit from these emotions anyway. Judging by the 1512 orders, 462 reviews, and 4.8* rating, the pin is really popular. Emotions matter, as you can see!
There is a simple rule: the lower the original seller’s price is, the higher your potential profit will be.
It’s quite obvious, indeed: a low initial price gives you the opportunity to set up a considerable markup without disappointing your customers. Ideally, both you and your buyer should be happy with the item price 🙂
The item itself is good: it comes from a reputable seller and has a 4,8* rating, 50 reviews, 81 orders, and free shipping. The only downside is the price: if the seller asks $39.25 for this jacket, imagine how much this item will cost after you apply the markup formula!
This is why it’s so important to click the ‘Check if this is cheaper on other sellers’ button (it’s an exclusive feature of AliDropship Google Chrome Extension, by the way). The system will offer you several matching options, and you will be able to choose a more suitable alternative – for example, this one:
This jacket is also a great find: it has a 4.4* rating, 862 orders, 470 reviews, and free shipping. The difference between these two products is not big, but why not save $5?
So, it’s not that hard to guess which of the two items is more beneficial for your store, right?
– Quick and cheap to deliver
If you want to lure your store visitors into making an impulse purchase, don’t charge any extra fees for shipping.
Quite often, people leave online stores without completing their orders simply because they get unhappy with the total order cost. Surely, a high shipping fee is a common reason for it.
So, while selecting items on AliExpress, you can only pick and import products that are shipped for free. To do this, you simply need to put a tick in the ‘Free Shipping’ field. Don’t forget to specify the country where you want this product to be shipped! The results’ page will look the following way:
Alternatively, you can only select the items that have the ePacket shipping option. AliDropship Google Chrome Extension easily shows you which products have this feature and which ones don’t.
We traditionally recommend to stick to the items with ePacket delivery option for a very simple reason. This shipping method allows your buyers to receive their packages really quickly. With ePacket, the long period of AliExpress shipping is not a problem anymore. In this case, the seller will promptly deliver the products directly to your customers just in a couple of weeks.
What’s also great, the shipping fee in this case is usually quite low, so you can simply include it in the item’s final price. The product will still remain affordable, and your customer will be happy to see the ‘Free Shipping’ phrase.
A good dropshipping product is an item that helps you differentiate. We have already discussed this subject above when we were talking about the benefits of unique products.
It is really important for you to build a memorable store identity: a specific pleasant atmosphere in your online store makes it more appealing for buyers and helps you compete with AliExpress and other online selling platforms.
This is why the best products to dropship from your store should have the same mood and sentiment. Consistency and integrity of the product offer are the key to creating a wholesome store image that attracts buyers. Look at the picture below:
At the first glance, it might seem that these two items can be easily included in the same store offer. Both of them are unisex sweatshirts with soldier-related prints, so they seem to be suitable for a store dedicated to military stuff.
Still, they are not exactly similar: they certainly generate differing emotional responses, and each sweatshirt has its own ‘tone’. While both of them are a good find in terms of popularity and feedback, your final choice should depend on the desired atmosphere you’re trying to create in your store.
– No logo or brand name
According to AliExpress official policy, it is not legal to sell branded products through the platform.
Still, this restriction only applies to globally known brands because it’s aimed on fraud prevention. At the same time, lots of items on AliExpress are in some way ‘marked’ by local manufacturers. Many products have some kind of a logo or brand name on them.
Here’s an example of a branded wallet below:
As we see in this example, an Asian-based manufacturer put its name on the item in a very distinctive and obvious way. So can we consider them as the best product to dropship?
Normally, they are not. When you’re trying to build your own store identity, the best strategy is to avoid items that show the manufacturer’s name (especially if it’s done in such an eye-catching manner).
Obviously, it is not always possible. Some types of products, for example clothes and gadgets, are not even manufactured without the producer’s mark. If you are working with such product categories, examine the pictures in the item description carefully. This way, you will be able to only select the items that don’t have their brand names shown openly:
This example shows a hoodie label with the product size (M) and the manufacturer’s name (Rumeiai). The brand name is rather discreet and you don’t see it on any other part of the hoodie. So, it is perfectly acceptable to add this item to your store.
How to find the best items to dropship?
There are several methods to find product ideas and estimate their potential. You can search for the best products to dropship and analyze them with various web tools, by looking through social media content and, of course, by browsing AliExpress.
– Web analysis
First of all, you can find the best products to dropship in Google Trends. This free service shows how people’s interest in a given search query changes over time. Besides, Google Trends also shows you related queries, which can be helpful when you look for new ideas.
The second tool for you to use is Keyword Planner. Although its primary function is to tell which keywords you should use for optimizing your website, it finds related keywords as well. The keywords with high search volume can definitely indicate the best products to dropship.
Alternatively, one can use Moz Keyword Explorer, a tool for checking the competition level in particular niches. But since it shows also related keywords, the same trick will work here as well. As you can see, we used the same keyword and got a number of suggestions.
Today social media serves as advertising platforms, which is why one can find lots of ideas there as well.
Since Facebook is the most popular social network in the world, we suggest that you start with this platform. Try looking for thematic groups related to your niche with 30K+ members. If you can find more than 10 such groups, it’s a good sign. Also, analyze the communities of your potential competitors and study their content.
The same approach works with Instagram. If you find at least 10 groups with more than 10 thousand followers, browse their content for ideas.
Just like Instagram, Pinterest is a platform where lots of influencers, trendsetters and bloggers operate. Visit thematic boards and popular accounts to find what to dropship.
YouTube can also be a valuable source of ideas if you use it as a search engine. Besides, you can go further and investigate the trends in some promising niches.
– Searching on AliExpress
First of all, one can use AliExpress search bar and its autosuggestion function to find related queries. But you will need to check them by other means as well to make sure there’s high enough demand.
But if you do have some ideas you have already checked, here’s how you can find out if such products are sold on AliExpress.
In the “Ship to” section, choose your target region, then tick the “Free shipping” box. The system will only show offers from sellers that can ship these products to your desired destination for free.
And make sure you also put a tick in the “4* and up” field to narrow down the search to items approved by previous buyers. Then sort the results by the number of orders to see the most popular goods first. We recommend paying attention to items that have at least 100 orders.
This is what the settings should look like:
Whenever you find an interesting product, open it in a new tab to evaluate its potential. When doing it, pay attention to the following aspects.
Best products to dropship have informative pages on AliExpress
Let’s assume you’ve noticed a super cool item on AliExpress. Imagine that this product immediately got your attention because of its unique nature, affordable price, and strong competitiveness.
Does it mean you should immediately import it into your dropshipping store?
If the original AliExpress product page doesn’t include some of the following details, it might be challenging for you to create a good-looking item profile in your own store. So, before pressing the ‘Import’ button, make sure that this particular product has:
– High quality pictures
Well, if this item has already caught your attention, most likely, its main image is good (otherwise, you’d never had noticed it). But a single photo is not enough!
For example, take a look at this product:
The price is great, the shipping cost is tiny, the feedback is positive, the preview image looks fine – it’s a perfect product, right? But, once you open the product page, you notice that the picture quality is not that high. Plus, it is the only image in the gallery, and the description only provides 2 additional product-related pictures that don’t give much information as well. This is not the type of item you should be looking for.
For your store visitor, product images are basically the only source of knowledge about this or that unknown item. Check both the product gallery and the item description to find out if there are enough informative pictures. Ideally, the pictures should demonstrate an item in actual use. Plus, there should be close-up photos showing the product details.
Here is an example of a product that is more suitable for dropshipping:
The product has multiple variations, and each of them is clearly visible. The seller provides a large high-quality picture to prevent confusion and misunderstandings. The photos are professional and appealing, and you can view the product from various angles. You can even see the back side of the earrings and the fastenings type! If you scroll down to the description box, you will also see the pictures that give indications of the earrings’ size. There is a measurement picture, and there are photos of the earrings placed on a mannequin for scale. Even though the measurement picture contains some unnecessary info like the company name, you can easily fix it with the help of Image Editor.
– Informative description
An online store visitor can’t physically see or feel the item, which is why many questions may arise considering the item’s features. You need to be able to answer any of them correctly and professionally in order to provide a high-quality customer service. Also, you will need to fill in the item’s description to make your store look credible and trustworthy.
This is why items with descriptions that contain no information on the pendant size and the chain length don’t suit you. It can be even different to guess what is the actual product’s material:
For a necklace or any other simple type of product, such lack of information might be just disappointing, and not really disastrous. But what if something similar happens to an item of a more complex nature? How can your customers make sure that it’s a quality product satisfying their needs? Having no data to rely on, a potential customer will simply leave the store without making a purchase.
– Relevant reviews
AliExpress reviews serve two really important purposes.
Such reviews get even more helpful after you install Customer Gallery add-on: this way, you let your store visitors view the real-life product pictures made by previous buyers and provide the direct links to the items featured on these photos.
But the quality and content of reviews matter: please look at this example.
The reviews are positive and seem to be authentic, but, due to the automatic translation to English, the first one looks really messy. You can vaguely understand that the buyer is happy with the purchase, but this review doesn’t add much to your store credibility. You should either leave such reviews untranslated if they are written in your target audience’s language, or simply delete them.
The second important purpose of product reviews is to help you decide whether you’d like to import this product directly to your store. For example, you found an affordable item with high quality pictures and a detailed description in “New Arrivals”. It seems like a good find, but it doesn’t have many orders yet. Should you add it to your store?
To answer this question, go straight to the ‘Feedback’ tab. Here’s what you see:
One default review simply proves the fact of completing the purchase, while two others give a bit more details. There, you can see real-life photos and some clarification on the pendant design. So, the buyers actually received their orders, and they seem to be quite satisfied with the quality. The item is worth trying, most likely!
– Good seller reputation
Most dropshippers pay attention only to wholesale prices, but the seller’s reputation is also a crucial factor to consider. It is especially relevant if you’re importing items with minimum orders and zero feedback. This strategy is quite common: business owners focus on new market arrivals with a strong potential.
In this case, you can’t rely on previous buyers’ experience because there simply is none. Instead, it’s wise to consider the seller’s rating and performance. AliDropship plugin has an integrated feature that evaluates the seller based on many criteria (time in operation, customers’ feedback, etc.). Take a look at this example:
The t-shirt looks awesome, has an affordable price, which is great. But, it’s new on the market: there is only 1 order in its history, and there are no reviews yet. Still, the seller is reputable: it has a good store rating. So, we can assume this supplier works professionally and doesn’t sell items of poor quality.
Worst things to dropship through your dropshipping store
So now you know how to find the best products to dropship. Finally, it’s time to talk about serious things: what are the worst AliExpress dropshipping products?
The possible issues connected to a wrong product choice might be:
A super angry customer who wants to return the product, make a refund, and ruin your reputation on social media
Commonly, these 2 issues are connected to each other; they arise because of the same reasons, and it’s wise to never let any of them happen.
In order not to get into trouble, please avoid the products that are:
Take a look at this item.
Do you remember that we’ve mentioned something about the AliExpress own ban on branded items…? Technically, the platform forbids selling such items, but here it is, shining bright.
We don’t recommend adding something of this kind to your store. If it’s a replica of unsatisfactory quality, the buyers will highly likely get disappointed because of unmet expectations, and their negative feedback won’t do you any good.
Plus, most likely, you will have difficulties while promoting these items on social media (Facebook ads, Instagram shoutouts, etc.). If they get wide coverage, they will certainly get the attention of original brand owners, authorities, or just concerned individuals. Your social media account might get blocked, and your whole business will get compromised. That’s not what you want, right? And you cannot avoid using this kind of promotion, as other sources – email marketing or something else – cannot provide such great coverage of your target audience.
– Potentially dangerous
The item below is a good illustration of a product with a provocative nature. A customs officer would be likely to ban it from entering the country.
Every country has its own understanding of the legal items for import. These regulations even apply to online orders of private individuals. There might be some restrictions on importing defense articles, hunting tools, military-related items, smoking devices, etc. If you are not sure that it is safe and legal to ship this or that product to your buyers’ country of residence, please check it twice, and if you’re still doubting, just leave it out.
The item on the picture below is super cute, but somewhat tricky.
Product delivery takes a lot of time. During the shipment process, the package will certainly see some external impact.
No one likes receiving deformed or broken items! This is why the products of glass, ceramics, or other similar materials are sometimes a questionable choice.
If you still want to have them in your store, talk to the relevant AliExpress seller first. Ask about the used type of the packaging materials, and read the previous buyers’ reviews. This is how you will find out whether the seller can actually provide the items with a secure and damage-proof package.
According to the seller’s description, the weight of the package containing this animal-head piece of home decor is 4 kg.
Even for domestic shipping, such items could be considered as the best products to dropship if they were not a bit tricky.
International delivery, most likely, will demand some extra shipping fees, which is not good news for your buyers. Plus, the heavier items are inconvenient to manage. Any unpleasant incident that happens during the loading activities may result in the product damage.
– Technically complex
The picture below shows an example of a drone offered on AliExpress.
Even though dropshipping drones can really let you make a fortune nowadays, and the gadget industry shows a rapid favorable growth, it might be a better strategy to focus on the relevant accessories and spare parts instead.
The reason for this precaution is simple: neither you nor your buyer can physically examine this complicated piece of technology. So, none of you can be 100% sure in its perfect working order.
If something goes wrong, you will have to deal with the standard return and refund routine. Generally, it is a simple and quick procedure, but if you’re dealing with costly items (and gadgets are quite expensive, as you can guess), the whole process might get a bit longer and trickier.
– Tight-fitting clothes and shoes
Typically, we don’t even recommend you deal with dropshipping shoes (except for home slippers) and ‘demanding’ clothes. Here’s what we’re talking about:
This dress is exquisite and looks fancy, but, as you guess, it requires a specific body type, plus it needs to be tried on before purchase.
You have certainly seen some funny ‘AliExpress: Expectations vs Reality’ posts on social media. And this is exactly what might happen to your buyer. When a store visitor has no way to try on a piece of clothing before purchase, there are two possible scenarios for this customer. The client will either leave the store without completing the order, or buy an unsuitable and disappointing piece of clothing, and return it later. None of the options is really great, right?
The same is true for shoes; here’s an illustrative picture from a seller’s page.
Even the modelling person clearly has some inconveniences with wearing these high heels; can you expect that a random customer’s feet will definitely fit into this pair of shoes?
This is why we recommend picking oversize clothes and items with a loose cut. Since they don’t have to fit you tightly, buyers with any body type can pick and wear them with no stress and discomfort.
That’s all we would like to recommend you pay attention to when searching for the best products to dropship.
We have collected over 50,000 best products to dropship in a single database!
Our new, extraordinary product database contains a list of more than 50,000 best products to dropship from AliExpress (their number is growing daily).
The best part here is that we didn’t simply conduct a research, perform a market analysis, and pick the best product to dropship from AliExpress. That would be too easy. 🙂
Apart from this, we have also pre-edited these items! We’ve improved everything: product titles, informational descriptions, gallery images,…
It means that from now on, you can pick any of these best products to dropship, and import them directly to your store. In seconds, you will get popular, money-making items with catchy and appealing single product pages. Imagine how many long hours it will save you!
And oh, do you know the best part?
A free package is available! You can import up to 50 best products to dropship at zero cost!
Only one product to sell? Not a problem if you’re using a one product store theme! The right store design can get you countless sales. What’s the secret? And what does Picasso store theme have to do with it? Let’s figure it out together!
Long story short, here’s the deal: more and more people all over the globe are showing interest in stores that sell only one product.
Are online users looking them up because they want to buy something from such stores?
Well, that would make a lot of sense. Dealing with one product only, a store is 100% focused on ensuring a top quality of this item and providing first-class customer service. And that’s what every buyer wants from their shopping experience, right?
But what if people are looking this term up because they want to try out this business model themselves?
That’s easy to understand, too. A one product store or a website template that can put any of your multiple items in a limelight gives their owners multiple benefits – let’s take a brief look at them!
What’s so great about running a single product website?
But what if I told you that by cutting down the amount of products offered in your online store, you’ll get rid of numerous extra worries?
Here’s what I mean.
You need to come up with ONE idea only
Filling your store with 50+ products, you need to make lots of important decisions.
For example, exactly what niche will you occupy with these particular products? Or will they have in common? How will you need to write their descriptions and ad texts to convey the same brand message and tone of communication?
Since it’s one item only, it’s not a big deal for you to actually order it from AliExpress. This is how you will:
See if the supplier is polite, trustworthy, and quick to react
Make sure the item truly has a good value for money
Get the opportunity to make a fancy photoshoot of the item and create enough catchy visuals to use for your further marketing activities
What is more, you can even make this purchase through your own dropshipping store and test order processing and order tracking features with no rush and worries. 😉
You complete daily business operations much quicker and easier
With only one product in your store, you don’t need to spend days and weeks polishing the item description and images, figuring out the perfect price, and monitoring competitors’ offers. Similarly, you don’t spend much time making your online store SEO-friendly. There is only one product to take care of, which is why you can target all your energy and resources at it freely.
The same goes for an ecommerce store that has multiple products but focuses on just one. In this case, the inventory will most likely consist of a small number of goods closely related to the main product. So, it’ll require less work than a standard store with 50+ items.
Moreover, it doesn’t take you much time to learn your main (or only) product inside out. It allows you to treat your customers with exceptional pre-purchase counseling and post-purchase support. And that’s the key to winning their loyalty and making them recommend your store to others!
Plus, it gives you an unbeatable chance to establish yourself as an expert in the field you’re working in. Knowing everything about your product, its benefits and areas of use, you can confidently publish informative articles in your blog, run social media accounts that spread valuable insights, and contribute to industry-related forums, platforms, etc.
You plan your marketing activities with a higher efficiency
Positioning yourself as a ‘guru’ in your product field, you’re actually making the first step to building a strong brand that helps you make more sales.
And it’s not the only marketing benefit of a one product dropshipping store!
When you’re promoting one and the same item over and over again, you are not distracted by any other items. You can test any types of ads, any audience targeting settings, any business collaborations, and any promotional tactics you can possibly think of. Gradually increasing the efficiency of your promo efforts, you’ll surely discover the perfect ads mix that works best for this particular product – without excessive spennings of time and money!
But is it actually as easy as it sounds? Let’s find out the secret recipe of success when you’re running this business!
What’s the key to a profitable one product website?
If you’re already excited about trying out this business model, here are 3 crucial things you need to consider before you start.
#1 Your product must be AWESOME
A “just fine” or “good” item won’t do. You’re looking for the absolute best here!
The perfect candidate for being sold in a one product store is:
Maybe it’s a hype thing of this year or season, or maybe it’s something evergreen that won’t go out of fashion ever.
In any case, it’s something that people really want to buy very much, and (most importantly) don’t mind ordering from an online store.
To make your dropshipping store successful, you need your product to trigger impulse purchases. In other words, it should be simply irresistible: overwhelmingly cute or insanely geeky, or totally badass – well, you got the idea. The stronger the emotion, the better!
The product’s idea, purpose, and benefits should be clear immediately. You don’t want your store visitor to leave the website and go googling this product, right? It’s definitely not a good thing if your potential customer starts overthinking the purchase and having doubts – or even worse, finds a similar product in a competitors’ store!
Again, nothing should stop your client from placing the order right here, right now. Of course, every customer segment has their own understanding of ‘affordable’, and every product has its own specific product range. That’s the thing you need to research.
Limited in availability
What’s the point of dedicating your store to a product that can easily be bought everywhere?
You need to be looking for an interesting and rare to find product variation that has an unusual design, or some extra features, or any other non-typical modification.
#2 The quality of visuals is crucial
When you deal with a one product store, basically, your website consists of one page – the Home page.
And most certainly, it must be product-centered and good-looking: you only have this one page to catch your visitors’ attention and convert them into buyers.
So, high quality close up product images, fascinating product videos, and customer-focused texts are a must. Without them, you won’t really be able to let the visitors know it’s a reliable and safe shopping destination, and convince them to buy your outstanding product right now.
#3 Social proof is everything
In fact, social proof is vital for any online store. But with a one product store, it gets absolutely essential.
Just think about it: your store visitors see this one page only. Does it provide them with enough information to rely on? Are you giving them enough product details to help them make their purchasing decisions?
A little motivational booster that you need here is social proof: previous customers’ feedback showing that the product is fine and safe to buy. And, given that you don’t really want your visitors to go online searching for more details and reviews, you need to find a way to integrate it in your store. How can you do that?
How to create the perfect one product store?
We’re thrilled to introduce Picasso: our brand new theme exclusively created for websites that focus on a single product. Feel free to check out a demo website built on it!
Here’s what makes this theme so unique, outstanding, and money-making.
Grab your store visitor’s attention from the first second!
This theme is perfect for showcasing your main (or only) product in the best way possible. A huge image that is seen immediately and a short, persuasive text next to it is exactly what you need.
Customer-oriented product info
The first button your store visitor sees is not ‘Buy Now’, but ‘Learn More’. And you already know the logic behind this: your goal is to give plenty of details that convince the viewer to place an order.
Clicking on this button or scrolling the page down, your store visitor sees this:
After a block with general terms of purchase, there’s a part that looks like a usual, familiar product page. There’s a product title, picture gallery, price and variations, and finally, the ‘Buy Now’ button.
And right next to it, there’s a whole new eye-catching element!
You get the opportunity to showcase your delightful offer once again, and focus the viewer’s attention on the exceptional benefits that go with the purchase.
Only after that, you’re getting to the ‘boring’ details describing the product’s actual features and specifications.
And if your client feels ready to place an order at this point, they can conveniently do it without scrolling all the way back to top!
The same catchy purchase-motivating element gets repeated a bit further on the page.
When it’s shown for the second time, it accompanies the FAQs section that provides your potential customer with even more details on your terms of service.
Integrated social proof elements
This important point of generating more sales in a one product store is covered in our Picasso theme, too!
First of all, there are previous buyers’ reviews collected neatly on the following board.
And what’s more, this theme gives you the opportunity to connect your business Instagram to the store in a very fancy way.
It encourages the visitor to stay on your website and research the provided feedback instead of leaving the store and looking for more info somewhere else.
The best news: you can try and test the one product store strategy at ANY moment!
All of it sounds great, but what if you don’t like the idea of selling a single product? I mean, what if your dropshipping business grows fast and you’ll need more goods? Does it mean you’ll have to build another website to replace your one product dropshipping store?
Not at all! The Picasso theme lets you create regular product categories, just like in any online store, and fill them with multiple products. The home page still focuses on your main product, but your visitors can also browse other items in your catalog.
You can turn it on or off whenever you want to make a one product dropshipping website or a regular store with a stronger focus on a particular item.
Summing it up, Picasso is a theme that fully meets the industry requirements for a user-friendly, income-generating single product website. At the same time, you can customize it by adding a regular catalog of complementary goods.
And you just can’t argue: it looks absolutely adorable! 😉
How to get Picasso theme for your one product store?
By the way, don’t forget that you can customize your store in multiple ways. To learn more about the modifications you can make with the Picasso theme, please read this Knowledge Base article.
Now you know what’s so special about a one product store – and, most importantly, how to get a proper one for yourself! Don’t put this opportunity on hold: isn’t today the perfect day to start your own money-making business?