How To Dropship Party Supplies For The Maximum Benefit?

How To Build An Online Store From Scratch? Easy As Never Before!

To date, if you want to get a stable source of high income, one of the most effective solutions is starting your own business. And the dropshipping business model suits those who are eager to become a 100% business owner and make money online without extra investments and effort. That’s why people who want to join dropshipping are very interested in the following question: how to build an online store from scratch?

And since we always do our best to let even ecommerce newcomers easily start their dropshipping ventures, we have decided to prepare for you a detailed guide on how to build an online store from scratch.

Actually, nowadays there are lots of options to get a smooth start in dropshipping, but it’s not always clear what’s the difference between them, and which one to choose. So make yourself comfortable, the travel along right creating a dropshipping business is about to begin!

How to build an online store from scratch: options to start a dropshipping business

Let’s assume that you’re the very person who appreciates the dropshipping business model and decides to start your own profitable dropshipping venture. Right, when starting a dropshipping business, there are a number of aspects you should pay particular attention to. So you need to do the following:

  • Select a promising niche
  • Find reliable suppliers
  • Consider the product range of your online store, etc.

Meantime, one of the key actions you need to take is building an online store. But since there are lots of options of starting a dropshipping business on the market, how to choose right? Which one is supposed to suit you perfectly?

Well, let’s figure that out!

Custom online stores

an image showing how to build a custom online store from scratch

What is the easiest way to start a dropshipping business? Well, it’s a lot easier for you to buy a ready-made online store. And we are happy to provide you with 3 options to choose from.

One of them is ordering a custom dropshipping store.

Custom dropshipping store is an online store that AliDropship specialists create for you in accordance with your preferences only.

Delivery: 12-25 business days.

Actually, buying a ready-to-go custom dropshipping store made by our experts for you individually is supposed to be the best option for ecommerce newcomers. In that case, you won’t need to worry about anything.

So you choose one of the custom store packages and add hosting which we are also glad to provide you with. After that, it remains for you only to get extra add-ons and services from AliDropship if necessary, and you can start to dropship! Simple and great, isn’t it?

By the way, we have prepared an Online Store Builder for you to let you get an online store of your dreams even easier!

Established dropshipping stores

a picture showing an option to buy a dropshipping business that already brings profit

If you are not eager to create an online store from scratch, get it on track, etc., but want to become an owner of a ready online business that already brings profit, we suggest you pay attention to Established Dropshipping Stores from AliDropship.

Any established dropshipping store for sale is a long-standing business that is already bringing profit.

Right, established stores already deal with a particular niche. However, pay attention to the fact that such stores already have a solid track record, social media accounts, lots of followers, well-thought product range, etc.

And, most importantly, you will get access to the most efficient ad campaigns our marketing specialists have run and gained from. So it remains for you only to go on and repeat the success we have achieved using the winning marketing materials with a proven efficiency.

By the way, if you buy an established store, you get it to the day! It means you can easily start selling right after the purchase. This is great, isn’t it?

Premium dropshipping stores

an image showing the option to start a dropshipping business easily

Well, what if you like the idea of buying an established online store, but, for a number of reasons, you can’t afford it? In this case, we recommend you consider buying one of our Premium Dropshipping Stores.

Premium dropshipping store is a 100% replica of one of the most profitable dropshipping stores AliDropship team has been running.

Not clear? Well, the idea of Premium Dropshipping Stores from AliDropship is pretty simple. Not all the profitable stores we run are sold as Established ones.

When some of our stores start to bring a high and stable profit, we make copies of them and sell. So what do you get in case of purchasing a Premium Dropshipping Store from AliDropship?

You become an owner of a 100% replica of one of our most successful dropshipping stores. In fact, this is an online store that also works in a particular niche, has a profitable product range, etc. All you need is to upload this copy to your hosting and voila – you can start to sell online to the day!

How to build an online store from scratch: summing up your options

Well, how to start a dropshipping business if you’re an ecommerce newcomer eager to own a ready online store? We have tried to make it clear for you. However, if you are still not sure what option to choose, here is a short guide for you:

  • Do you need a custom online store? Are you eager to choose a niche for your business, look for the promising products based on the tips from our experts, etc.? Do you want an online store that is made for you individually in accordance with your preferences only? Meantime, are you ready to wait for 2-3 weeks till our managers do their best to build a store for you? If so, choose a Custom Online Store!
  • Are you reluctant to waste your time creating your dropshipping store and putting it into operation? Is it desirable for you to get a ready-made business that already brings profit? Are you ready to invest into a thriving business with a long history of successful performance? In that case, you should definitely pay attention to Established Stores For Sale from AliDropship!
  • Do you like the idea of getting an already operating business, but want to minimize your startup expenses? Would you like to start promoting and selling your products immediately after the store purchase rather than wait till our managers create an individual store for you? Then, consider buying one of our Premium Dropshipping Stores!

How to build an online store from scratch by yourself at minimum costs?

Well, there are several ready-made and ready-to-go business solutions we have mentioned above. It means you have an opportunity to let our team make all the hard or boring work for you.

This is convenient, isn’t it? You can easily save your time and effort, meanwhile, get a smooth start in dropshipping.

But what if you are ready to spend time building your dropshipping store by yourself? What if you want to sort out all the technical aspects and understand how it all works? Or what if you can’t afford a ready-made online store? Then, all you need is AliDropship Plugin!

AliDropship Plugin

 how to build an online store from scratch with AliDropship Plugin

What is AliDropship Plugin and how to build an online store from scratch with this plugin only? Let’s figure this out!

AliDropship Plugin is an instrument that helps you easily create and manage a fully-fledged online store.

How does it work and how to create a store using it?

Actually, it’s not challenging to build an online store from scratch. Even an ecommerce newcomer is able to sort this out. Moreover, there are lots of guides and video tutorials that help you do this.

Well, here are 15 steps to build an online store from scratch by means of WP and AliDropship Plugin.

1) Buy hosting

First of all you need to buy hosting in order to make your website available for other Internet users. There are lots of companies that offer hosting. However, we recommend that you pay attention to the option from AliDropship since it’s specifically optimized to meet the needs of dropshipping business owners. Here is AliDropship hosting FAQ.

2) Install WP and AliDropship Plugin

Since we build online stores using WordPress, you need to download it and install it to your website. What’s more, you need to install AliDropship Plugin as well. This is the very instrument that will help you not only easily create and customize your online store, but also put most of your business operations on autopilot. Learn more about installing WordPress, AliDropship Plugin, and themes for your online store from AliDropship Knowledge Base.

3) Choose a theme for your online store

What will your online store look like? It depends on the online store theme you will choose! Please, pay attention to the fact that AliDropship Plugin is compatible with original themes that are designed by AliDropship and can be downloaded from our website.

Beyond this, AliDropship plugin can work with several third-party themes. So feel free to learn more about the themes for your online store. To apply a theme to your online store, you need to go to ‘Appearance’ in your admin area, then click ‘themes’, and upload a theme you have downloaded.

4) Create and upload design elements

Do you want to make a unique and trustworthy online store? In that case, you need to create and upload such store design elements as logo, favicon, banners, etc. In order to add them to your online store, go to ‘Customization’ in the admin area of your website. It lets you customize the appearance of each website page, add descriptions, and so on.

What’s more, you can add links to your online store social media accounts so they will be shown on your website.

5) Create product categories

All the products in your online store should belong to categories. In order to create product categories, you need to go to ‘Product’->‘Product categories’ in your admin area. After you create a product category, don’t forget to add it to the menu and mix the categories in the way you like.

6) Create a product range

Now you need to add products to your online store. So, then go to ‘AliExpress’->‘Import Products’, and click ‘Direct Import’. You will be redirected to AliExpress. In fact, it remains for you only to choose the product you like and click ‘edit’ at the top of the page.

BTW, pay attention to the fact that AliDropship software lets you check if there are suppliers who sell the same product at a lower price. And don’t forget to edit product titles and product descriptions when importing products. Moreover, you can also use bulk import.

Don’t you know what products are trending to sell? Then, use Insights from AliDropship! This is a free-of-charge database of the best products to sell, time-tested dropshipping suppliers to deal with, and the most promising niches.

7) Import product reviews

In order to make your online store look trustworthy, AliDropship Plugin also provides you with an opportunity to import reviews. It means if a product you choose for your online store has reviews, they will also be added to this very product in your store. What’s more, you can choose the language they will be written in and whether they will include photos from original reviews. In order to do this, you need to go to ‘AliExpress’->‘Import Reviews’ in the admin area of your website.

8) Choose the currency

Your next step is to choose the currency. AliDropship Plugin suggests to use USD by default. However, you are able to change these settings in accordance with your target audience. All  you need to do this is to go to ‘Settings’->‘General’ in the admin area of your website.

9) Consider the pricing policy

For your convenience, AliDropship Plugin lets you easily set up prices for the products imported. So you don’t need to do this manually. All you need to do is to set a pricing formula or choose a recommended one. In order to do this, go to ‘Settings’->‘Pricing’ in your admin area.

10) Make your website SEO-friendly

Search engine optimization is crucial for ecommerce. So if you want your website to rank higher on Google, we recommend that you enable several functions in AliDropship Plugin. So go to ‘Settings’->‘SEO’ and create titles, descriptions, and keywords for your homepage. Moreover, don’t forget to create articles for your homepage and product category pages.

11) Boost your sales by means of coupons

As a way to boost your sales, we recommend you enable coupons by means of AliDropship Plugin. In order to do this, go to ‘Settings’->‘Coupons’.

12) Automate product-related tasks

If you want to import products from AliExpress, update them, and process your orders automatically, you need to install AliDropship Chrome Extension. This is absolutely free of charge. So go to ‘AliExpress’->‘Import Products’->‘Install AliDropship Chrome Extension’ and put your products’ management on autopilot.

13) Set up payment gateways

After that, you need to set up payment gateways. In order to do this, you need to go to ‘Setting’->‘Payments’.

14) Make your store run automatically

Since AliDropship always does its best to make the process of running your business as convenient as possible, our team has developed lots of add-ons that can do the hardest and most boring work for you. So you can easily reduce your business participation to several clicks a day. That’s why feel free to learn more about them!

15) Run Facebook ad campaigns

In fact, your store is ready. However, if you want to count on first sales, you need to promote your store. That’s why it’s high time to launch ad campaigns on Facebook. But before promoting your ecommerce store, it’s a good idea to check whether all the systems work as planned.

So that’s it! When you get the first order on your website, you need to go to ‘Orders’ in your admin area. Fortunately, AliDropship Plugin has a ‘Place Order Automatically’ magic button. So it remains for you only to confirm the order!

Well, there are only 15 steps you need to take in order to get profit. It’s not as challenging, actually, right?

Final thoughts on how to build an online store from scratch

a picture showing options how to build an online store from scratch

As we have already mentioned, there are lots of options to start your own dropshipping business. All you need is to choose the one that suits you perfectly. And it mainly depends on time and money you are ready to spend on it.

The most affordable option is to build an online store from scratch by yourself using AliDropship Plugin. Right, this requires some time, but the level of involvement in your ecommerce business is going to be over the roof!

If you’re not ready to spend hours on building your online store from scratch, but you are eager to get a ready-to-go business or the one that already brings profit, there are also several options for you, for all tastes!

We hope that these materials will help you to choose the option that suits you best, and buy a ready business or create it by yourself. We believe it won’t be challenging for you since you already know how to build an online store from scratch by means of AliDropship Plugin!

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Smart Black Friday Marketing Ideas We Recommend

Have you already considered your Black Friday marketing campaign? Let’s see what you can do in the run-up to this major shopping event!

Black Friday 2020 is November, 27.

Yes, that’s pretty close! And we’d love to see your dropshipping business performing at its best at this time.

On the global scale, that’s a really important day for entrepreneurs. Only in the US, the 2019 holiday season retail eCommerce spending amounted to $135.3 billion! And the most important fact about this is that Black Friday is one of the main contributors to these sales figures generating about $7.4 billion in online sales. Sounds impressive, doesn’t it?

Of course, your online store can benefit from these busy shopping days greatly, too. And without any doubt, the key to making great profits at this time is preparing your store for the intense buying activity.

What are we talking about? Well, the best idea here is to start gearing up in advance – we even have a special holidays preparation checklist for eCommerce so you could easily benefit from it! But even if you’re not following it, don’t worry: here are some quick tips that will definitely help you out.

Black Friday marketing preparations for ecommerce: general thoughts

Prior to discussing how to promote your online business before and during Black Friday, let’s focus on the basics.

Make sure your store is mobile-friendly

For example, take a look at Statista data one of the last years’ Black Friday in the US:

a picture showing average online order value on black friday

Here, you can see that online shoppers weren’t only using their PCs to make purchases in this period. What’s even more exciting, the combined performance of mobile devices (tablets and smartphones) exceeded the desktops’ one!

Obviously, it means that it’s a must for your store to look good and work properly on mobile devices.

Luckily, you have a great opportunity to base your store on any of these well-tested mobile-friendly store themes. It won’t just give you a one-time benefit that only works during big sales events! In the long run, it will come in handy, too: the number of mobile shoppers grows steadily every year.

Improve the technical performance if necessary

Black Friday is an uneasy time for both sellers and buyers. To a certain degree, each of your potential buyers will make their shopping decisions under stress. They will be afraid to miss out a good deal, doubtful about every offer they see, and hurrying to complete the order when they finally make up their mind.

Your goal here is to reduce the amount of stress they’re coping with, and make the shopping experience as pleasant as possible!

Caring about your customers’ comfort, you will need to:

  • Make sure the integrated payment gateways are in perfect working order
  • Check the emails and other automated notifications you will be sending to your store visitors and customers
  • Keep an eye on all the messengers, chats, phone lines, and other communication channels you’ve officially listed as the ways to get in touch with you
  • Have enough patience to deal with incoming requests professionally

And now, when your store is ready from the technical point of view, it’s time to get creative!

Main Black Friday marketing tip: treat your pricing carefully

a picture showing how to deal with black friday marketing

In 2018, 11% of the interviewed millennials in the USA said they expected the Black Friday discount rate of at least 70%.

Well…

Of course, as an owner of a dropshipping store, you can’t always afford HUGE price cuts – but the good news is that it’s not always necessary.

As you know it from our previous blog posts, dedicated AliDropship team members run our self-owned dropshipping stores. This is how we gain first-hand experience, test new marketing strategies, and improve the performance of our technical solutions.

Some of our earlier Black Friday ecommerce results turned out to be really insightful – here’s what we can share!

During Black Friday, people get more likely to make impulse purchases regardless of your discount value. At this time, their purchasing decisions are influenced by several factors other than the products’ price.

For example, we were giving away 15% discount coupons for one of our self-managed stores during one of the previous Black Fridays. At the same time, product prices in our other experimental stores were kept unchanged.

With the same intensity of promotional activity and administrative work, all those stores had nearly the same performance.

Therefore, price is not the only purchase driver when it comes to Black Friday shopping. But what else matters?

Black Friday marketing specifics: make it all about emotions

a picture showing how to treat your customers on holidays

36% of the interviewed USA millennials said that they made impulse purchases of clothing and footwear during Black Friday in 2018.

For a dropshipping store owner, this buying pattern is really curious – and highly beneficial, too!

The success of your dropshipping venture greatly depends on your store ability to trigger impulse purchases.

And during major shipping events like Black Friday, buyers become even more likely to make emotionally driven purchases. Their shopping behavior changes a lot, and it gives you the opportunity to reach new followers’ and customers’ segments.

With careful Black Friday marketing planning, you can do it without any huge extra costs. Here’s what we did to our own self-managed stores!

Black Friday marketing strategies we’ve tested ourselves

an image showing how to manage your Black Friday marketing

We pay close attention to the quality and contents of the marketing materials we distribute before and during Black Friday.

As a rule, we stick to the same posting frequency as always, and even go with the same targeting principles as usual. But when it comes to content, things are completely different.

The point is, the knowledge of our target audience lets us find a proper communication tone and the right words to motivate people on buying more. Our personal approach and attention to buyers’ needs and wants is much more important than any discounts or super sales.

Here’s what we are working on:

  • Marketing messages

The common Black Friday idea of ‘buying smart and saving money’ is not the thing we’re focusing on in our advertisements. Instead, we promote the idea of ‘buying gifts for yourself and your dearest and nearest’ because the holiday season is just around the corner.

Creating the messages that have a special meaning for our target segment, we establish a strong emotional connection with the audience. Simply speaking, we promote our products as problem-solving solutions for the customers.

  • Designs

At this time, catchy and bright visuals become more important than ever. Many online stores and other businesses are simply putting a ‘Black Friday’ banner that doesn’t give much useful information to the viewers. To stand out from the competitors, we have a different approach that we apply to product pages, landing pages, and most importantly, social media posts.

Traditionally, we create colorful product collages that demonstrate our best-selling items and highly popular offers. Normally, we show our products on white background or make collages in contrasting colors to grab the viewers’ attention immediately.

When it comes to social media posts, it’s important for us to showcase several items at once without making the ad look ‘messy’. The point is, we want these posts to be clear for the people who have never visited our store and only discovered it through this ad.

And what about you? Do you already know how you’re going to promote your business at this time?

Black Friday marketing campaign we can make for YOU

a picture showing how to attract customers on black friday

We have a long history of creating, testing, and improving marketing campaigns for all the possible occasions.

If you’re looking for last minute Black Friday marketing ideas, here’s the offer you’ll enjoy!

Our Black Friday marketing bundle is designed to help you make the most out of this major shopping event! Ordering this bundle from our amazing team, you get:

  • Black Friday pop-up setup

a picture showing how black friday pop-up works

Getting ready for the upcoming sales event, Internet users will be looking for the best Black Friday deals online. Surely, they will appreciate your care if you notify them about the exclusive offers in advance!

Subscribing to your newsletters through these pop-ups, your store visitors will share their email addresses with you. And it means you’ll be able to easily turn them into happy buyers with the power of email marketing!

Our task here is to create a catchy pop-up and set it up on your dropshipping website. Plus, we set up the welcome letter for every subscribing person. This letter contains a discount coupon – a tempting offer that is hard to resist  So, you will enjoy the growth of your email database – and the sales boost!

  • Black Friday themed ads

an image showing social media posts alidropship experts can do for you

The ads we create for our customers are more than just attractive pictures with catchy text captions.

To help you run this advertising campaign with the maximum efficiency, we also provide you with effective target audience settings! 

Applying our recommended targeting settings while launching this campaign, you can be sure the ads will be delivered to the right audience and simply won’t go unnoticed!

  • Engaging social media posts

a picture showing how to run your store during holiday shopping

Ahead of Black Friday, every business is filling their social media feed with promotional posts and thematic pictures. We want your store to stand out from the crowd!

Our package of 15 memorable social media posts doesn’t simply attract new customers. It is optimized to increase the number of repeat purchases, as well!

We analyse your store and your niche carefully to offer you a whole set of unique marketing materials that jump-start your business. Using all of them together, you drive steady traffic to your website, attract new customers, and boost your order value. Isn’t this exactly what you want during this busy time?

Enjoy this Black Friday marketing package for a bargain price of $249 and launch a killer promotional campaign your buyers won’t forget!

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Reach vs Impressions: What Are They And What To Track?

Analytics play a huge role in digital marketing providing data required to improve your promotion strategy. However, sometimes it’s difficult to understand what social media metrics you should focus on. In this article, we are going to compare reach vs impressions.

In digital marketing, it is very important to know what’s going on “inside” your campaigns. Therefore, marketers always gather data and analyze this information to understand what content works best, when they should post in order to reach maximum results, or what audience reacts to advertising better.

You have probably heard these two terms before – reach and impressions. But many beginner entrepreneurs can’t say for sure what they mean except it has something to do with brand awareness. In the meanwhile, knowing the difference is the key to developing a better strategy.

Reach vs. impressions: Understanding the difference

Reach is the total number of unique users who have seen your piece of content or ad. For example, if your Facebook ad “reached” 500 users, it means 500 people saw it.

Impressions is the total number of times your piece of content or ad was displayed. For example, 500 users saw your ad but 200 of them saw it twice, which is 300 + (200 x 2) = 700. And that’s the number of impressions.

Whenever users see your content in their feed, both your reach and impressions rise by one. If the same content is displayed again (for example, after sharing), the reach will stay the same, but the number of impressions will grow.

Which one is more important to your business?

Ok, there’s a slight difference between these two concepts, so what? But both of them reflect how many views your content was able to achieve. Obviously, businesses want both these metrics to be as high as possible. But they usually have to focus on one. Which one is more beneficial depends on your goals.

When you compare reach vs impressions, you could say that one metric is an extensive parameter while the other one is intensive.

Since reach reflects how many unique users saw your content, the higher it is the more potential customers or followers your business gets. If it hasn’t been long since you launched your dropshipping store and you still need to tell as many people as possible about your brand, you want to focus on reach.

But if you consider the number of followers you currently have as sufficient while their level of interaction remains low, you want to raise impressions. To put it simply, even if you raise your reach it won’t change the percentage of the target audience who engage with posts, convert into site visitors or actual buyers.

So instead of showing content to more people, you want to show more content to people.

After a user sees something in the news feed, he or she may just pay no attention to it since there’s nothing special in it. But when people meet the same post or ad at least one or two more times, they may change their minds and click on it thinking that maybe it’s worth checking.

By showing content to the same audience multiple times, you increase the quality (so to speak) of your social media activity.

Besides, your audience will gradually grow even if you focus on impressions and pay little attention to reach thanks to shares.

However, you should be careful here. Since increasing the number of impressions actually means that people see your posts more often, it is very easy to go too far. Showing an ad three times is Ok, but stuffing your audience’s feeds with ads and posts endlessly would rather harm your business.

In other words, reach is about expanding your social media audience and attracting new followers, while impressions are about raising the audience’s interest in your content and your brand. Or you could say reach is about width, while impressions are about depth.

Knowing this, you can develop better social media promotion strategies to increase your sales. But keep in mind that there are slight differences in how popular social networks define and calculate these metrics.

Reach vs impressions on different social media platforms

Facebook reach vs impressions

Facebook defines reach as “the number of people who saw your ads at least once”. The metric is a sum of three data types:

  • Organic reach (unique users who saw your posts for free in their news feeds)
  • Paid reach (unique users who saw your paid content)
  • Viral reach (users who saw your posts because their friends interacted with them)

Facebook defines impressions as “the number of times that your adverts were on screen” and divides them into two categories – served and viewed impressions.

According to Facebook, served impressions are those that were “delivered” by the system regardless of whether such posts or ads were actually seen by users. Viewed impressions are those that appeared on the screen. It doesn’t mean the user actually noticed it: there’s no way to know this. But at least the ad was there.

Facebook uses viewed impressions to calculate this metric.

Instagram reach vs impressions

As for Instagram, the opposition of reach vs impressions here is very similar to that on Facebook. Reach is the number of unique users who saw your post or story. Impressions refer to the number of times they were viewed.

Twitter

Twitter doesn’t track reach. As for impressions, Twitter counts them as any time a user sees one of your tweets.

Google Analytics

Google Analytics uses different terms. “Users” (reach) is defined as the number of users who visited your site at least once. “Page views” (impressions) refer to the number of pages viewed by all site visitors.

When comparing reach vs impressions, keep in mind that neither of them measures engagements. Marketers raise them to increase brand awareness or attract new followers. If you want to convert more social media users into buyers, you need effective product ads. Consider ordering Facebook and Instagram video ads made by AliDropship specifically for your unique dropshipping products.

https://alidropship.com/wp-content/uploads/2020/09/reach-vs-impressions-featured.jpg

How To Dropship Outdoor, Camping, And Survival Gear

Having difficulty finding the right niche for your ecommerce business? Try to dropship outdoor gear! Outdoor products can be a great niche to tap into for upcoming and experienced dropshipping entrepreneurs. Although some might say this is a season-specific niche, you can easily complement the initial product offer with a wide range of related products. This will allow a business owner to establish an online store that will cater to the needs of a much larger customer audience. 

There is a general misconception that outdoor products are only popular during the summer period. We beg to differ. There are plenty of outdoor goods that can be sold throughout the whole year. The product range is extensive and whether you wish to dropship outdoor gear, camping gear, or survival gear – it’s only up to you to choose what to import to your online store.

Furthermore, you can stretch the product range by adding various trending items to cash out on the hype. Though this doesn’t mean that you need to neglect items that you thought about selling initially. Just be sure to keep the product offering balanced.

Want to sell the hottest and most demanded items only? Receive WEEKLY updates on the most popular items on the market – and get every week’s bestsellers imported to your store AUTOMATICALLY!

In this article, we will show you the product range that dropshipping entrepreneurs can easily incorporate into their online stores. And regardless of the time of year, you will get plenty of customers who will be eager to purchase from you.

So, let’s see, how you can dropship outdoor gear, what you should know of the niche and what products are best to dropship.

Why is it beneficial to dropship outdoor gear?

Winter, spring, summer, autumn – you can find people interested in outdoor activities during any time of year. It’s safe to say there are sports enthusiasts who spend lots of time outside, regardless of the weather or the season.

Outdoor gear, camping, and survival equipment can be interesting for campers, hikers, cyclists, or even those who simply enjoy long relaxing walks in the local park or by a nearby river. Therefore, you can create a product offering that will be in demand all year round.

The products that would suit this niche range from quite basic ones (bags, raincoats, water bottles, etc.) to more complicated items that sometimes require both the seller and the buyer to have specific market knowledge. This is why in case of choosing this niche, you should:

  • Be well-aware of the products’ features (materials, durability, reaction to exposure, correct way of usage, etc.);
  • Check carefully the AliExpress supplier’s reputation, the store rating, and the product reviews – you don’t want to offer low-quality items to your store visitors because in some cases, their health and even life may depend on these exact products
  • Avoid the products that can potentially be unapproved for delivery (knives, sharp objects, lighters with fluid, etc.)

If you have aspirations to open an outdoor specific online store – there is plenty of room for you, as the outdoor industry is worth billions of dollars. And in 2020, the market size is expected to increase even more!

Now, let’s look at the Google Trends results and see if this is really a popular search topic.

Google Trends outdoor equipment graphic

The results show that people have a constant interest in these products throughout the whole year.

With that being said, let’s research what product categories AliExpress can offer us!

How to dropship outdoor gear: what to offer your buyers

Outdoor stoves

Camping stoves

Outdoor tableware

Camping tableware

Walking sticks

Walking sticks

Sun shelters

Sun shelters

Tents

Camping tents

Tent accessories

Camping tent accessories

Bags

Hiking bags

Skiing gear

Eyewear

Skiing eyewear

Gloves

Skiing gloves

Bicycle gear

Bicycle computers

Bicycle computers

Lights

Bicycle lights

Racks

dropship outdoor gear racks

Covers

dropship outdoor gear bicycle covers

How to dropship camping gear: what to import from AliExpress

Tables

dropship outdoor gear camping tables

Chairs

dropship outdoor gear chairs

dropship outdoor gear camping chairs

Hammocks

dropship outdoor gear hammocks

Mats

dropship outdoor gear camping mats

Sleeping bags

dropship outdoor gear sleeping bags

How to dropship survival gear: most purchased AliExpress items

Headlamps

dropship outdoor gear headlamps

Torches

dropship outdoor gear torches

Compass

dropship outdoor gear compass

Hiking gear

Eyewear

dropship outdoor gear hiking eyewear

Raincoats

dropship outdoor gear raincoats

Gloves

dropship outdoor gear hiking gloves

dropship outdoor gear gloves

Vests

dropship outdoor gear vests

Jackets

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Shirts

dropship outdoor gear shirts

Pants

dropship outdoor gear pants

Suits

dropship outdoor gear suits

Shoes

dropship outdoor gear shoes

Hunting gear

Cameras

dropship outdoor gear cameras

Optics

dropship outdoor gear optics

Laser optics

dropship outdoor gear laser optics

Scopes

dropship outdoor gear scopes

Survival tools and accessories

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Shovels

dropship outdoor gear shovels

Final thoughts on how to dropship outdoor gear, camping gear, and survival gear

WIth dropshipping anyone can easily get into ecommerce. You don’t even have to have any significant experience or background knowledge to accomplish this.

If you want to dropship outdoor gear, camping or survival gear there is plenty of room for you to do so. The industry is growing and it has lots of potential customers you can target. This is especially true if you decide to focus your efforts on a sub-niche.

Any subcategory of this outdoor gear niche can be researched further, and lots of related items can be discovered  – this way, in your dropshipping store, you can create a product offer that perfectly matches your own personal interests, meets the public demand, and enjoys a healthy amount of orders all year round!

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$20,6K+ In 2 Months: How An Entrepreneurial Mindset Helps Mary Run Her Online Business

Mary, our today’s guest, is the type of person you immediately recognise as an entrepreneurial minded one. Let’s see what she did to create her independent online business with almost zero experience – and how she’s changing the world around her, helping those affected by the pandemic to make their first steps in ecommerce.

Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.

Hi, please introduce yourself!

Hi, I’m Mary Masambo, a Kenyan by nationality, currently living in Finland. I moved here for my Bachelors in Business Information Technology and graduated in 2017. Currently, I’m in my last year of Masters majoring in International Business. My choice of studies makes it obvious I’m highly interested in business!

I am very entrepreneurial minded, a content creator, a risk taker and hard working as well. It’s what I do best: quickly recognize situations that can be turned into business opportunities. I can proudly call myself an entrepreneur.

As an entrepreneurial minded person, did you have any business experience before you launched a dropshipping store?

Entrepreneurship has always been a thing for me.

A couple of years ago I was working as a technical specialist in an advertising company in Kenya. I had this one unique manicure set that I always placed on my desk. Once, one of my colleagues saw it, and her impression was “Wow, this is such a beautiful and portable manicure set. I’d like to have one of my own and also get one for my sister too. Where can I buy it?” Without a second thought, I told her I was selling them. In 2 days, I fulfilled her order. I knew where to source this set, how much it would cost me and how much I would sell it for. And I made 70% profit from that product!

On that same day, I took this set with me around other departments, and over 70 people made a pre-order in just one day and I fulfilled their orders in 2 days as well. Later, I got recommended to some other people and I made more sales. They also had friends who they wanted to give such a set as a gift, and so on.

While doing my Bachelors in Finland, I had an idea of a book lamp branded with the school logo on it, and it was a success. I integrated the northern lights story into my promotional message for this book lamp since the university is located in Lapland. The lamp was purchased in hundreds of units as a university gift for the guests!

All these stories happened before I created my first online business. This right here made me use every opportunity I got to sell.

How did your ecommerce story begin?

My Bachelors was IT and Business-related. I created my first online store using WordPress as an assignment for my Content Management Systems course. This was actually our final assignment and we had to make sure that it was hosted and up and running.

Once I passed the content management course, I thought of what I could do with the website I had created. So I went online and I found some amazing women outfits from different websites and I posted them on my site and put my markup price. I made sure that my payment gateways were working and I was good to go.  And truly, I had zero idea that what I was doing was actually dropshipping!

There was some inconvenience, though. It was a struggle to add products on my site manually and process the orders. So, when I saw a Facebook ad for AliDropship, it changed a lot in my business practice. You have no idea how much time it saved me, and how well it all reflected on my returns.

Do you remember the first sale made from your online store?

Yes, I do. That day, I sold a blue top to a buyer from Germany. It happened 2 weeks after I posted an ad for my business on Pinterest. I took my time to learn and make myself updated with ecommerce trends to make it happen. There wasn’t much information about this business as compared to now.

And still, I felt like it was the best day of my life, and right there I knew there was something big coming – a huge opportunity.

So, how does your business perform now?

I have 3 stores now, and two of them are pretty young. Here are the numbers for the last 2 months for my best performing stores:

Online store performance screenshot from an enrepreneurial minded owner

I currently use AliDropship Plugin and most importantly, a whole range of add-ons. My favorite ones are the Upsell, Facebook Business, and Recent Sales Popup. They have helped me increase my sales so far. I am able to utilize my time more in marketing or creating content since the rest is easily taken care of.

What is your product strategy?

My niches are mostly based on my passion and the current trends. And the products I sell mostly target women of all races: that makes it easier for me to focus.

There are a number of factors I consider when choosing the products. Most importantly, I evaluate the product quality, the number of orders for this item, shipping periods, and check whether there is good positive feedback. It takes me a while before I get a profitable product. However, good things take time. Once I get it, then more dollars are in!

I tend to update my website with new product offers constantly, focusing on some unique products that are currently trending because they sell well. While setting the prices, I make sure I have at least 45% profit margin.

How do you promote your stores?

I use Facebook, Instagram, Google Ads and Pinterest. Definitely, paid ads on Facebook are the most efficient marketing channel for me. On the other hand, Pinterest has done a good job in bringing in organic customers. In addition, SEO has also played a big role as well. Now I am also getting myself in the Tiktok world which looks promising.

So, broadly speaking, there is a promotional opportunity in each and every marketing channel for an entrepreneurial minded store owner. You just need to understand how all these channels can work for your business and use that to grow your stores. It costs me about $2,000-$3,000 per month on average to promote my business.

What can you tell about managing your business?

I spend at least 8 hours a day to keep an eye on all my 3 stores. The most time-consuming part of it is providing customer service. Connecting with customers is key and if you are successful in that, then your business future is bright since they will keep on returning.

The customer is always right. However, being polite and diplomatic always makes the situation better. It doesn’t matter how rude some customers can be but it’s important to be professional always.

Being positive in every situation is the best way to keep yourself going. The last thing you need is something to pull you down or hinder you from being successful.

How have your and your closest ones’ lives changed since you launched your dropshipping business?

I became a legal business owner, first of all. Business registration is a simple process here that only requires your identification. You can easily do it online and have all the paperwork ready and sent to you via post. In addition, the tax and VAT registration takes place in the same system making the process much easier, so there was no trouble at all.

I can proudly say that ecommerce has opened new doors for my growth. Last year, I was able to travel to Asia and live in 6 countries for 1.5 months. There’s a form of freedom that comes with this business.

There are opportunities in this digital era. We all know how hard the pandemic has hit businesses and many of them are looking for solutions to survive. Some people have simply lost jobs. I am now helping out friends whose jobs have been affected by Covid 19 and who are looking for a way to earn online. I look forward to sharing my knowledge and helping others as well. Currently, I am training my small sister through the process and she has her first website up and running. My whole family is very supportive, and I am working on some new stores together with teaching others.

Any final words of wisdom to other entrepreneurial minded dropshipping newcomers?

Do not give up. Failure is part of this business. However, we don’t consider it as a failure. We call it lessons. So keep pushing. If you’re about to start, don’t wait. Just do it, and welcome to the club.

Whether you’re an entrepreneurial minded individual or an experimenter simply curious to test ecommerce out, dropshipping is just the perfect online business model to begin with. Mary’s experience of running her own business and launching stores for newcomers proves it perfectly – and shows how beginner-friendly this venture can be.

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How To Engage In Social Media And Make Your Posts Sell

When social media sites first came onto the scene, they were designed for people to connect to one another. But as the platforms developed and the user base grew, brands found an opportunity to participate and reach their customers in a new way. Nowadays, it seems unimaginable for a new business to open up without any social media presence. So, let’s see what are the best ways for your business to engage in social media – and how to make it right.

Why use social media for ecommerce?

Selling from social media includes the interactions that take place before an actual transaction is made. These are research, word-of-mouth, direct interactions with the brand, and more. Ecommerce sales are heavily influenced by the online world, and it makes perfect sense for brands to engage in social media to increase them. At least 72% of the US adults use some type of social media. Since your customer is (very likely) already present there, you want to go there as well.

In this article, we will run through some of the reasons why investing in social media presence makes sense. Then we will touch on specific tips and workflows on how to engage in social media applicable to Instagram, Facebook, and Twitter

Excellent social media marketing has all the chances to bring astonishing results to your dropshipping business, create loyal brand advocates, and, what is even more exciting, boost your sales. By using social media engagement, you will certainly enhance the voice and tone of your brand. If you can create captivating interactions with your audience, it will lead to a strong word-of-mouth marketing – free advertising for your business. Is this not amazing? However, to obtain social media proficiency, one needs to understand the principles under the key definitions in this sphere.

What is exactly defined as “social media engagement”? This is the average rate of interactions (likes, comments, saves) to the total number of people in an account. 

A large engagement index increases the chances that, for example, Instagram will show your content to a potentially interested audience in the Recommendations tab. If you have a small number of likes and comments in your account, people just do not see you! It happens because Instagram is constantly changing its rankings. Previously, the user was seeing the most recent post at the top of his feed, but what he sees now is based on personal data. There is not a single pair of people in the world that have the same Instagram feed.

What should you do to engage in social media better? 

4 tips for boosting your social media engagement

Well, the first thing is planning. Every post for your social media should be planned in advance. Create a simple content plan for a month, a week, or at least the next few days. It will help you to keep in mind all ideas that you have for your content. You can use numerous tools for post planning, one of them is Social Rabbit Plugin. Use it for auto-promotion of your accounts to get more followers, likes, and sales.

Get creative! Do not be scared to show your personality and become closer with your followers. Experiment with types of content and analyze the results: which of the posts get more likes, comments and shares? Then, create a content strategy based on your results.

Here are some tips on how you can boost your social media engagement.

Ask questions

Perhaps the simplest way to connect to your audience is asking questions. When you ask relevant and timely questions, it can create the most engaging and captivating activity in your social media.

 You can motivate your followers with one of these strategies:

1) Invite your audience to share their opinion on something.

2) Try the “test your knowledge” game. No one can resist it!

3) Post a survey. Surveys don’t only engage your subscribers, but they also get you to learn more important things about your targeted audience.

Encourage expressions

Encourage your subscribers to make content about your brand – it can lead to amazing results! Here is how you can do it:

1) When you post something interesting, do a little hashtag research first, or create a special hashtag that expresses your brand’s concept.

2) People like social media challenges, especially when they are involved in shooting and sharing original photographs or videos. Contests may be dedicated to different types of self-expression like recipes, recordings, paintings, poems, and more.

3) Reviews and testimonials are very important for ecommerce. Think about creating advocacy programs featuring employees, partners, customers, and engage your customers by giving them a platform to express their personalities.

Play games

People like to play games and they like to win. Fulfil your followers’ competitive spirit by including some games in your posts. Even small prizes can motivate your audience to take a part.

Create a special offer

The strategy you’re following to engage in social media doesn’t need to be interactive or gamified 100% of the time. You can engage customers with attractive offers such as:

  • Instant coupons and discounts
  • Membership clubs
  • Pick your discount’ promotions
  • Free shipping

Experiment with different types of offers to discover what your customers best respond to!

There are also some tricks offered by Facebook help page:

1) Offers with free items or with discounts of at least 20% off usually attract more people.

2) Photos of people using a product often perform better than photos of a product by itself.

3) Create a sense of urgency. Give people some time to discover your offer and share it among friends. The ideal length of an offer is 7 days.

4) After you created an ad for your offer, pin it to the top of your Page to make it easier to notice.

However, nothing is better than organic engagement. Don’t forget to answer all questions in direct messages and comments, keep the conversation live by asking more questions. It’s really important because faster responses make customers happier, which leads to a bigger ROI.

Remember, social media is where your customers are. You are able to increase your engagement by simply being responsive, friendly and polite on social media.

How to get sales from social media in 2020?

3 strategies to make sales from social media

1. Strategy measurement is vital

The first step of making your posts sell is to define how you are going to measure whether your method works as desired or not. It may seem obvious, but – take a moment to think it through. Your posts may show off good numbers at the beginning but result in a gradual decline in sales later. The precise and unambiguous way of determining the post-to-sales ratio is something you should figure out for every case separately.

Of course, the success of your social media strategy is ultimately determined by a simple fact: you win if a target customer makes it to checkout. Social commerce is able to propose numerous ways of achieving such a goal, including unique content creation, two-way communication and other things you (most probably) already know about. It is natural to suggest that the most transparent way to measure a social commerce strategy’s effectiveness is money. By analyzing how many sales can you make while following a chosen path, you can truly realize its potential.

A sad truth, however, lies in the following fact: not everyone might be ready to shop at the blink of an eye as they see your product. Social commerce is still evolving and its image is still shaping in the representative customer’s mind. In simpler words, not everyone is on board yet: some people need their time to think through or to learn how to purchase with safety. Building a strong bond between two sides of the B2C sector takes time, but has all the chances to end up as a perfect collaboration in the future. Therefore, we need to be flexible in ways we measure our success.

Starting stable relationships with e-mails is a strategy that has already stood the test of time.

Anyone who has a thought to reach you in mind should be able to do it in a couple of clicks, and writing an email is the reaction that almost anyone is able to produce. Many clients might be willing to purchase a product, but not all of them could feel confident enough with social media. This is where emails truly shine: they are widely spread and highly accessible, they can be easily found once in one’s inbox, and all the necessary information and guidance can be provided there in a convenient and barely limited way. A single email already shows that you attracted a customer. In addition, you can guide your client further to your social media account or ecommerce website via email. Therefore, the number of captured emails can act as a success measurement unit with high efficiency.

Another example of a strategy measurement could be the completion of certain steps by the customer. Someone has not purchased your product, but is already registered at your website? Congratulations – an increase in your online sales is just around the corner! Listing oneself as a member of your territory shows genuine interest and willingness to perform further actions. Using this opportunity can be a lot more profitable than a single-purchase attention grabber. Continue the story of your business – and they will respond on the road.

2. Expand your network

Sharing is caring – and that includes the publicity of your products, too. Nobody can persuade new clients to experience your products better than their peers. The newest trends, such as influencers or community creation, are more than worth looking at. Their presence can make your posts sell with a sky-rocketing rate. It is simply natural to people to trust those whose opinion they long follow for or have common interests with. The statistics show that people tend to buy products that they have already seen several times. So never lose the chance to remind about your products. Not only do you expand your audience, but also get an opportunity to make a collaboration with experienced social media users. Those who can offer the attention of thousands are most likely to know their followers and be able to increase your social media engagement quickly.

In addition, expanding your presence at target-themed communities may pay off as another way of creating selling posts. Customers will be ready to consider your product options more willingly if they already have interest in such a topic. By introducing a proper image that outperforms your competitors, you – both! – engage in social media better and increase your sales.

3. Focus on cost-effective products

Social media is a developing sales platform, making customers eager to try out a new trend of purchasing. Yet few people agree to spend their money in a way they are not familiar with. The important point here would be to engage them in this journey in a light-weighting style: when a person has to consider all the pros and cons of a purchase because of the high price, it disregards all the joy of the immediate wish-granting. Therefore, it is logical to suggest that the lowest-cost products sell best on the social media platforms. This is proven with various market reports – such as recent eMarketer research on the relevant verticals for social commerce. Categories such as apparel, beauty and home décor are at the top of this list.

As a result, a strategic approach ensures your success in the ecommerce type of business. Look closely at items you put in the list ‘for sale’. Every number here must satisfy the following criteria – out of all your products, an item:

1) Must appeal to a wide audience

2) (Ideally) should be already proven to resonate with your clients

3) Should be one of the least expensive products of yours

Forming such a list is not an easy task. Still, no need to worry – setting an experiment may provide you with all the relevant information. There is no need to upload the entire catalogue of goods on social media. After several trying attempts the numbers will speak for themselves.

Still in doubt whether selling through social media is truly your thing? Then you may wish to take a look at the recent GlobalWebIndex study – it says that 21% of shoppers use social media for completing their purchases while still being a new and not fully explored trend! We expect this number to rise in 2020 – and it makes exactly now the best moment to engage in social media and ride the wave!

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Holiday Advertising Ideas: Let’s Make Your Store Ready For Special Shopping Events!

The holiday season is upon us! What does it mean for you as an online store owner? It’s high time to look for smart holiday advertising ideas and get ready for your buyers’ booming activity!

So, how to prepare your store for the holiday season? What should you pay prior attention to if you want to get record profits? Should you prepare only for the national holidays, or Black Friday and Cyber Monday are also important for eCommerce? Keep reading this article, and you will find the answers to all these questions.

In fact, it’s best to come up with holiday advertising ideas long before the particular holiday. You should think of the product range, advertising strategy, and so on. You will actually have to devote a lot of time to these aspects. However, if you want to beat the eCommerce market and make a fortune during the holiday season, we have a great solution for you.

How should your holiday advertising be carried out?

Based on our personal experience and our customers’ feedback, we would like to remind you that you should prepare your online store for the holiday season well in advance. Why?

Imagine this lengthy process: your potential customer opens your online store, finds the product he is interested in, thinks for several days, then orders the item. And not to mention that it takes a lot more time to process the customers’ orders, to pack the goods, and, finally, deliver the packages.

In any other period of the year this would be all right. But in the case of the holiday season, your customers are risking too much not to get their orders in time before the holiday. Even if the delivery service makes the delivery on the last day before the holiday, your customer will have to worry a lot. However, if you start your preparation in advance, situations like this are almost impossible.

Is there a checklist?

In fact, there is a checklist which includes the most essential aspects of holiday advertising. You may find the detailed checklist in our article which was published a bit earlier. In the article you’re reading now, we will also go through the very aspects of holiday preparation procedure. Most importantly, we will offer you an easy way out of this situation if you’re not ready to devote your personal time to all these actions.

What does a holiday advertising checklist include?

a picture showing the calendar that is essential to run holiday advertising

1) Check if your online store functions in a proper way 

You should make sure that your website is ready to serve the customers. So, check if your store works to its best on all types of devices. Then, test all the buttons and make sure that all of them are active and lead to the necessary pages.

We also advise you to make the process of product ordering as easy and short as possible. In that case, your customers are unlikely to leave your store at one of the purchasing stages.

2) Review your product offer

As a rule, during a period of holidays online store owners bet on the group of products which are more likely to be sold out. It’s all about the products which can be bought as holiday gifts.

Moreover, here is the second important aspect about your product offer. We recommend you to indicate the delivery date as precisely as possible. The problem is that your customers would like to get their orders before the very holiday because in most cases they buy those items as gifts.

Do you want to receive your Xmas gift at the end of January? We suppose you don’t. Neither do your customers. It’s unacceptable even if they get their orders on the last day before the holiday, because that’s not the service they expect from your store.

That’s why your main goal is to provide your customers with the opportunity to buy interesting products or services at reasonable prices. Another equally important aspect is to let them make plans and have an idea when to expect the delivery.

3) Make a promotion calendar

Since there are lots of holidays, and you’re supposed to get your store prepared for them in advance, we recommend you to think of your promotion calendar. Take as a rule that it’s necessary to start your holiday advertising not less than 3 month prior to the very holiday. Make sure that your customers have enough time to learn your product range, make their purchasing decisions, and wait for their orders.

In some cases, you’ll have to start preparing for one holiday when the other holiday marketing campaign is still in full swing. But, don’t worry! We believe you can handle it 😉

4) Make tempting price offers 

When conducting a holiday advertising campaign, you need to make several low-priced offers. In fact, you may advertise your store, fight for traffic, and so on, but if your products are sold at the highest prices ever set on the market, your efforts will go in vain. Rethink your current price policy completely – it’s the holiday time! People are waiting for the special price offers.

So, try to attract the customers by means of hot and competitive prices. Moreover, you can think of some products to sell together as one item – for example, two-in-one packages and so on.

5) Revise your SMM strategy

In order to notify your potential customers about some events related to your store, you need to be active online, especially on social networks. When doing holiday advertising, make sure that your accounts on major social media platforms are managed in a proper way. What does it mean? You post lots of entertaining and educational articles, notify your customers about hot offers, and so on.

By the way, it’s important not only because of the fact you attract the customers who are already following your accounts.

Let’s imagine that holiday shoppers want to order something from your online store. If they don’t know anything about your website, what will they do? Right, they are going to look for some information about it on the Internet. That’s why, in case of a properly managed online store, these users are more likely to place an order on your website.

Wow, it turns out that you have a challenge before the holidays! You’ll have to devote considerable time to these preparations. But this game is worth the candle!

However, if you’re not ready to spend much time on such actions, or not sure you can handle it, we have a way out for you. You may use our new brilliant service!

Meet Halloween Marketing Services Bundle – a special pre-holiday offer!

an image showing an example of holiday advertising service

We are glad to present you our new bundle which is called Halloween Marketing Services Bundle. It includes the following services provided by top class AliDropship experts:

  • 3 image ads and 3 video ads + target audiences
  • Animated Facebook Cover for your FB page to announce Halloween Sale
  • Effective social media posts (15 engaging posts for Halloween week and more)
  • Halloween guide for your store (a detailed tutorial on preparing your store for the holiday season)

We are happy to inform you that you have an opportunity to buy this bundle at a 13% discount just for $215!

Now let’s look at the services available in this package in more detail. How can they help you generate holiday marketing ideas for your online store and boost your sales?

1) 3 image and 3 video Halloween-themed ads

 

a picture showing the example of ads Halloween service bundle provides

Since you can’t make your store efficient without advertising, our team is happy to provide you with a unique package of 3 image and 3 video Halloween-themed ads. That’s why, if you need a high-converting advertising campaign for your online store, you’re more than welcome to contact AliDropship team. We will make every effort to make your business journey more convenient and profitable.

What exactly is this service about?

Our experts are going to prepare 3 image and 3 video Halloween-themed ads for your store so that you could place them on the most popular social networks – Instagram and Facebook. This package includes the following: 3 images and 3 videos created by our professional designers, advertising texts, and recommendations on the audience to target. By the way, this service includes its own guide to manage your ads. That’s why it will be so easy for you to figure this out.

2) Posts for social networks

a picture showing how to make the most of SMM

We are also glad to provide you with 15 amazing posts for your accounts on social networks! We are talking about the most popular social media platforms – Instagram, Twitter, Facebook.

Our experts will make templates for 15 posts for you to place in your store’s feed. Since all of these three social networks have different standards of post publishing, you need to make unique posts for each of them.

Moreover, this service is also provided together with its own guide which is supposed to help in case of some questions.

That’s why our team suggests you to save your time and leave these boring things to us. Since our experts have a lot of experience in this field, you’re more likely to succeed!

3) Halloween guide for your store

a picture showing the ad examples holiday advertising requires

What is more, together with the Halloween bundle, you also get the Halloween guide for your store. Do you want to know how to get ready for Halloween? This guide is a must-have for you.

Here is what our new bundle comprises! If you’re still not sure about purchasing this package, we’ve decided to make some caveats.

  1. The services within our new bundle can be used only for Halloween. You have an opportunity to benefit from each of these services throughout the entire year if you buy them separately before other special events. In that case, you will be able to carry out advertising campaigns before each holiday shopping season starts.
  2. It’s not necessary to sell only Halloween-themed goods. This bundle doesn’t require a particular product range. So, you’re not supposed to give up selling smartphones and put some Halloween masks and other Halloween-related products on sale. What is necessary for you during the pre-Halloween season is to make ads in the Halloween style. That’s it, a genuine interest in your store is ensured!
  3. Our goal is to prepare all the materials that are necessary to make a post and place an ad on the social media platforms indicated above. What is more, we provide you with the guides which can give you a lot of important information.

We give you all the necessary texts, images, and so on. It remains for you only to make use of these data and launch your pre-holiday season advertising campaign. So, you get cool ads, AND improve your advertising skills at the same time. Sounds tempting, doesn’t it?

So, are you out of holiday advertising ideas? Don’t you know how to prepare your online store for Halloween and boost your sales considerably? So pay particular attention to our new Halloween Marketing Services Bundle! We hope it will help you get the maximum benefit from the holiday season! Best of luck with your pre-holiday preparations!

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Split Testing On Facebook And How It Works

To advertise effectively, one has to take into account multiple factors. However, the problem is you still can’t be 100% sure about how your campaigns work. For such situations, digital marketers use A/B tests. In this article, we will talk about how to do split testing on Facebook.

What is split testing?

Split testing, or A/B testing, is a marketing research method based on comparing two or more versions of the same element in order to find the most efficient one. It is used to test any kind of variation (ad copies, banner placement, video thumbnails and so on) while all other elements of these objects remain the same. Internet traffic is split between the objects equally so that after a while, marketers could see which of these versions perform better.

For example, if I’m not sure which of two headings will bring me more sales, I can test both these options. After a week or two, the test will show that the A variation generates 10% more sales than the B. Now I know what to choose.

Sometimes you need to compare more than two variations. While it is possible to make an A/B test for three or even four options, it’ll take more time: you’ll need to direct enough traffic to each of the options, so the more variations you test the more traffic portions you need.

Another thing to remember is that split testing is used to compare objects that are totally identical to each other except for a single element. Otherwise, the results can be unreliable.

We have already mentioned the importance of testing your marketing materials, strategies or audiences. This time we will talk about how you can use split testing on Facebook.

There are several ways you can launch an A/B test on Facebook.

Split testing: Facebook campaigns

The first method allows users to compare Facebook advertising campaigns to each other. Keep in mind this: whether you want to test particular ads or ad sets, it’ll compare them on the campaign level. We’ll get to it a bit later.

To start, go to your Ads Manager and create a new campaign.

Creating a new advertising campaign in Facebook Ads Manager for split testing

After choosing a type of campaign, Facebook will ask you to customize the settings. One of the fields there is named “A/B Test”. This is what you need. Simply click on the “Get Started” button and continue customizing the campaign structure.

A/B test option in new Facebook campaign settings

This campaign will become your “original” campaign, or the first of the two variations you want to compare.

After you click on “Publish”, Facebook will show another box called “Create A/B Test”. Continuing will let you create another campaign for comparison, or the second variation.

Screenshot of Create A/B Test box in Facebook Ads Manager

In the “Variable” field, you can select what exactly you want to compare. Facebook will make a new campaign identical to the original one except for this particular detail. Your options are:

  • Image (it’ll create identical campaign with different images to experiment with Facebook ad designs)
  • Video (same but with videos)
  • Ad Text (a new campaign with an alternative ad text)
  • Age and Gender (self-explanatory)
  • Saved Audience (will compare identical campaigns targeted at different audiences)
  • Custom (will create an exact copy of the original campaign and let you customize anything you want in this copy; this option is useful for testing multiple differences)

Split testing: Facebook allows you to choose from a list of variable you want to test

After choosing the variable type, click on “Next”. It’ll take you to another page where you will see two versions of your original campaign which you are going to test.

Example of split testing on Facebook. The user has to choose a new ad picture for comparison.

In fact, Facebook will actually make three campaigns: the original one, a Version A (Control) which is an exact copy of the original one, and a Version B (Variant) which is going to contain an alternative variation.

Here you’ll have to pick this variation. In my example, it is an alternative ad image. After that customize the rest of the settings. Pay attention to the daily budget settings: this sum will be split by Facebook between the two versions equally.

Another important field here is “Key Metrics”. By choosing one from the list, you tell Facebook which ecommerce metric to use when deciding the winner such as the cost per conversion, cost per link click, etc. For example, “Cost per Purchase” will probably be the best option for conversion campaigns aimed at converting users into buyers.

As for the “Estimated Test Power” index, don’t take this information too seriously as Facebook’s estimations are pretty vague.

After that, click on “Create Test”. Facebook will create three campaigns that you can see in your Ads Manager, two of which will be scheduled for split testing.

Another way to launch an A/B test on Facebook is to tick a box near a desired ad, ad set or campaign and click on “A/B Test” on the panel.

An alternative method of creating a split testing campaign in Facebook Ads Manager

This method will also create a split test on a campaign level just like the method I have described above.

As I mentioned before, although you can choose variables for comparison, Facebook will actually test campaigns. If you want to compare standalone ad sets or ad variations within one Facebook ad campaign, you’ll have to use another method.

Split testing: Facebook ad sets and ads

In order to run A/B tests on Facebook for ads and ad sets, you need to have an existing campaign. Pick an ad or an ad set and click on “Duplicate” under its name.

Screenshot of duplicating a Facebook ad in Ads Manager

In a new box, click on the “Create a test…” button under “Original campaign”. Unlike the previous method, this one will create a copy of the existing ad or ad set within an existing campaign, so you will end up with just two test subjects. The original becomes the test A and the copy becomes the test B.

Click on “Duplicate” to continue.

When duplicating an ad or ad set, you can create an A/B test to compare it with the original one

In the new box, you can edit the copy, thus making different variables. Although you can make a completely different ad, marketers usually change only one parameter. Also, pay attention to the budget section.

The “Daily Budget” line shows how much money you wanted to spend on the initial ad or ad set. The “Original” and “Copy” lines indicate how this sum will be split between the newly created test subjects. Make sure it’s split equally.

After finishing with the settings, click on “Publish”. Now you can see these two ads or ad sets in your Ads Manager being scheduled for testing. This is how you can test Facebook ads and ad sets without creating a new campaign for each variation.

Facebook Experiments

There’s yet another way to launch a split test on Facebook from the Experiments section.

[slider_1]

However, this method lets you compare either ad sets, campaigns or campaign groups, which will be hardly useful for small businesses like dropshipping.

Split testing on Facebook lets you analyze your marketing materials, targeted audiences, ad placements and other nuances. By using this information, you can pick the best performing ads and substantially improve your dropshipping business.

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Dropshipping Tools Review: AliDropship VS Rival Solutions

Why should you choose AliDropship over other eCommerce solutions? If you’re concerned about this question, read this dropshipping tools review which can help you understand what makes our offers so special compared to platforms like Shopify, BigCommerce, Squarespace, Wix, etc.!

You should accept the fact that it’s a part of the digital revolution unfolding before our eyes. Instead of being stuck in a stuffy office working 9 to 5, people can grab their laptops and run their businesses from wherever they want. Nowadays we have the opportunity to make more money with less efforts, why are you still missing out on this chance?

One of the advanced ways to earn money at home is dropshipping. Why is it so special? Here is what makes it such an outstanding business model. Doing dropshipping there is no need to buy products in advance, or to rent warehouses for storing the goods, or to arrange products shipment. Moreover, there are plenty of dropshipping tools which let you turn your business process into plain sailing.

Meanwhile, you have decided to start dropshipping and still do not know how to do this because of this wide range of options? In this article we will try to describe why AliDropship is the most interesting dropshipping tool on the market compared to the competitors like Shopify, etc. So, here we go!

 

What makes our dropshipping tools stand out?

Every business needs a sound foundation!

Today, we’re going to list the main features that help AliDropship stand out from other ecommerce marketplaces and what makes it a unique tool for dropshipping businesses.

#1. AliDropship grants a 100% ownership

It’s hard to overestimate the importance of being a fully independent owner of your dropshipping business.

The development and growth of your venture directly depend on the level of your autonomy.

Some eCommerce platforms keep entrepreneurs under their thumb. Once you’ve decided to launch your dropshipping store using one of such services, you sign up to do their bidding. Otherwise you’re going to lose all your data and have to start all over again.

The reason is simple. The use of these dropshipping tools is based on subscription. It means that you have to pay some monthly fees to continue using their service. When you stop paying, they just cut you off.

Besides, when you subscribe, you accept all the restrictions and rules an eCommerce platform has. Doesn’t look like independence, right?

AliDropship plugin is WordPress-based software. WordPress is a free content management system. It has no payments and rules to follow. Using AliDropship plugin you get an exceptional opportunity to remain the one and only owner of your business having no risks of losing it in the future.

What is more, if you create your online store with AliDropship, you don’t need to pay every month. You only make a one-time payment and get either AliDropship plugin or a custom store. There are also no restrictions on the number of products to import, the volume of orders to process, the amount of profit to make, etc. You’re free to do whatever you want with your store.

So, dealing with AliDropship you’re a 100% owner and the only decision-maker.

#2. AliDropship asks a fair price

Before throwing yourself into dropshipping, you need to map out your actions and size up your budget.

Dropshipping is a sort of business available for almost everyone, as it requires minimum investments. 

Yet, you should keep in mind that you need some time and money to speed up your venture. If your expenses mop up your profit, then what’s the point? 

Thus, all those monthly fees could turn out to be fateful.

As we’ve mentioned before, AliDropship requires no recurring payments or any transactional fees. 

Still not convincing?

Let’s figure out how much money you need to maintain your online store with AliDropship for a year. Therefore, you’ll be able to compare it with other platforms and make a decision. 

  • AliDropship plugin is going to cost you $89 (one-time payment for a life-long support)
  • 1 year of hosting costs $48
  • 1 year of a domain use costs around $10

That’s all! Sum up these expenses. You should spend only $147. The rest of your money can be easily invested in a marketing campaign. And now let’s try to compare this sum with other offers on the market. After several minutes of surfing the Internet you’ll find out that if you want to build your dropshipping business with other solutions like Shopify or BigCommerce, you will have to pay at least $348 annually. Moreover, this sum won’t include the expenses on hosting purchase and domain use. The second year of using AliDropship services will cost you only $58, while the cost of competitors’ offers starts at the same $348. It’s just basic math and it’s clear that in terms of expenses AliDropship offers you to get a wide range of functions for a very small fee.

We don’t think it’s cheap, we just think it’s fair!

#3. AliDropship puts no limits on the number of products and orders

Isn’t it annoying when a movie stops halfway through?

Of course!

What about your business process?

You’ve paid the fees and kept following all the rules. Your dropshipping business is steadily taking off. But, suddenly you stumble on the glass ceiling. You can’t add more promising items to your store. Or your automated order fulfillment refuses to work.

Yes, it’s really painful.

Most of the dropshipping platforms, such as Shopify or Wix, offer you various subscription plans. Unfortunately, the cheaper plan you choose, the fewer products you can add to your store and the fewer orders you can fulfill per month.

The good news is, there is nothing like these with AliDropship. No subscription plans, no limits, no glass ceiling. Import as many items as you wish, get dozens of orders – nothing’s going to put any limits on your activity.

#4. AliDropship offers free professional themes

To attract many customers and get their interest, your online store should stand out from the crowd.

There are plenty of dropshipping stores popping up on the Internet. And many of them look all the same. They hardly can catch customers’ attention.

Many dropshipping solutions give you a poor choice of tools to design your online store. Usually, you have to customize your shop manually with a narrow range of features.

However, to be fair, some platforms provide you with some interesting options (if you have money, though).

For example, here is a WooCommerce themes store.

But pay attention to the following: why would you pay so much for a store theme if you can perfectly customize your business with AliDropship? Our original plugin comes with several brilliantly developed free themes that are designed to boost your dropshipping profits.

Besides, AliDropship is constantly developing its new themes and improving the old ones. All of these are available for you once and for all if you’ve bought the plugin. And you don’t need to make additional payments. This makes a difference, doesn’t it?

Since AliDropship also has a WooCommerce version, our developers don’t only make our own Woo themes. They also do their best to test the available WooCommerce themes and recommend the most profit-oriented ones of them. You can see the approved selection here. As you can notice, the team has even found some zero-cost WooCommerce themes for your store – and made 100% sure these themes are perfectly compatible with AliDropship Woo plugin.

#5. AliDropship goes with a cashback system

It’s great to discover your profit is going up at the end of the month, isn’t it?

But it’s even greater to find out that it’s even higher than you expected.

So, you may have heard about the AliExpress Affiliate Program.

Simply speaking, when you’re registered, you get your reward for every order you process through AliExpress – up to 12% of the product price. Awesome, don’t you think?

The good news is that it’s exactly what AliDropship plugin allows. This feature is built in the software. Thus, in addition to your profit margin, you get the cashback from each order you send on AliExpress through our plugin. Isn’t that profitable?

#6. AliDropship has a range of integrated marketing tools

As you probably know, marketing is a crucial part of the dropshipping business.

It’s logical. The more clients you have, the bigger your profit is. And to bring customers in, you need to outfit your business with powerful marketing tools.

Dropshipping tools and eCommerce platforms don’t usually include any promotional features. That’s why you have to search for external solutions, make sure they’re compatible with your current plugins, and definitely spend extra money to install them.

But in this regard the AliDropship plugin is an exception. It already contains a bunch of free marketing tools. So, apart from its main managerial functions that ensure a smooth daily business performance, it also can:

  • Provide customers with discount coupons
  • Collect customer emails
  • Send emails to the clients who didn’t finish their checkout procedure (the abandoned cart feature)
  • Import customer reviews from AliExpress to your online store
  • Perform many other operations that can save you a lot of money and time

#7. AliDropship provides lifelong support

Imagine that you buy some gadget and after a while, it gets outdated. Then you sigh heavily and make your way to a shop for the topical item. Does it sound familiar to you?

AliDropship plugin doesn’t work like this. Once you’ve made the one-time payment, you can be sure that your product won’t become obsolete.

AliDropship team constantly works on keeping up its products with the new changes turning up in the eCommerce business. And all the improvements and updates are going to be available for you at any time.

You don’t need to pay any extra money. Just take it for granted. We value all our clients, and our company is ready to provide them with such a life-long support.

#8. AliDropship team creates custom stores

Let’s say, you’re so excited about dropshipping business that you can’t wait to start it. All your thoughts are occupied by running your future online store. All these prior tasks such as website creation or searching for a hosting provider seem like obstacles to you.

Calm down. AliDropship has a solution.

You can easily get around all the preparations and go directly to the business process.

AliDropship offers you hosting starting with $48 for a year. It includes free installation of WordPress CMS and AliDropship plugin, and provides you with a free SSL certificate. Along with a domain and the AliDropship plugin, it gives you a perfect and an affordable head start.

If it’s not enough, you can simply order a custom store. The team of professionals is going to take care about the most difficult tasks such as:

  • Niche research
  • Google Analytics integration
  • On-site SEO
  • Domain name choice
  • Etc.

Feel free to read more about this unique procedure of a custom store creation!

#9. AliDropship allows advanced product import 

The last feature from our list that makes AliDropship plugin a unique dropshipping tool is the advanced product import.

Pay less to earn more. It sounds reasonable, doesn’t it?

Yet, how could you know that your supplier offers you the lowest price possible? What if someone on AliExpress has more promising prospects to work with?

It seems to be quite tiring to browse AliExpress for hours while looking for the best offer. Or not?

If you install Google Chrome Extension from AliDropship, you can safely forget this problem.

When importing products from AliExpress to your store, in the left part of the screen, you can see a small menu like the one on the picture below.

Dropshipping review of AliDropship's product import feature

So, if you want to know if there is somebody on the site with a better offer, just click on the “Search” tab. Next, you’re going to see a proposal to check on the cheaper versions of the same product.

Dropshipping review of how to import products with AliIdropship plugin

Click on the “Go to products” button and you’ll see all the alternatives.

You can choose the one that is better for your business.

Dropshipping review of imported women shoes

In the same Google Chrome Extension, you can easily edit product descriptions and pictures. This takes no longer than a couple of clicks.

When you’re on the product page, at the top of the screen you can see a field with two tabs: “Import” and “Edit”.

Imported women shoes Dropshipping review

Click on “Edit” and a new screen will pop up. There, you can easily make changes to product descriptions, edit the images, set the price, etc. before importing the item to your store.

Dropshipping review AliDropship's Plugin menu

To learn more about this feature, please click on this link and enjoy.

Dropshipping tools review from end users

If you can’t take our word for the products, take a look at genuine feedback left by entrepreneurs with first-hand experience of using various ecommerce platforms.

Dropshipping tools review from business owners who tried multiple solutions

The ecommerce market is huge and as such, dropshipping entrepreneurs are presented with lots of opportunities where they can launch their businesses. Let’s see what people who used a range of ecommerce solutions have to say: you are welcome to click on the author’s name to read their full interviews!

Antonio, Moldova 

“Shopify video about dropshipping has inspired me to start with this platform. I bought a domain, and started to prepare my store. At this time I kept searching and watching videos about dropshipping until I saw a video about Alidropship. 

What made me interested was that with Shopify, I need to make monthly payments if I keep using this platform and its solutions. But with Alidropship, it’s just a one-time payment, no matter how long I stay in the business. So I decided to switch to this platform.” 

Rafael, Brazil

“I started with Shopify, after some months I migrated to WooCommerce, then I bought the AliDropship plugin and it’s AMAZING. I chose AliDropship Woo Plugin, and what I love about it is that importing products from AliExpress is fast and practical.” 

Godfred, Ghana 

“I started working with Shopify, the business was great, but I had issues since I have to pay money monthly no matter if I made sales or not. I got tired of paying monthly fees and transaction fees to Shopify. I started making research online until I came across Alidropship. 

So I got the freedom to dropship. I can go on vacation whenever I want, I get to import as many products as I want, I get to design my website how I want it and add whatever add-ons I want.

I have two dropshipping stores and now I build dropshipping stores for others using the Alidropship Woo plugin since it’s the best out there.”

Tristan, France

“Everybody talks about Shopify, but from the point of view of SEO, WordPress is the best platform for blogging. So that’s what I’ve chosen, and I also benchmarked extra WordPress solutions that would make my blog more business-friendly. AliDropship plugin turned out to be the right software for my goals, so I got its WooCommerce version and that’s how it all began!

Now, I use AliDropship Woo plugin every day. Even though I work with an agent, the plugin helps a lot with products import and shipping tracking.” 

Sunit, India 

“First, I opened my dropshipping store with Shopify, using the Oberlo fulfillment service. But, I had to pay for Shopify, Oberlo and a few essential plugins for 55$ a month which was huge for a beginner like me. Especially when I didn’t have enough sales. Even if I wanted to take a break or pause for a few months, I still had to pay 25$ monthly for no reason.

Then one day I read about WooCommerce and AliDropship, I closed my Shopify store and started working with WooCommerce using AliDropship. 

I got AliDropship Woo Plugin, and it made my entire dropshipping business easy. Honestly, without AliDropship, I wouldn’t use WooCommerce. 

I don’t have an internet technological background. And still, AliDropship enabled me to open my dropshipping store and have a stable amount of sales every month.”

Angel, Bulgaria

“There were several options I tested, and in terms of WooCommerce and AliExpress dropshipping functionality, I liked AliDropship plugin the most.

It proved to be really helpful later on. Can’t imagine if I had to manually check and sync stock. Same goes for the products uploading and all the other automated things. Besides, the built-in premium themes I use give me what I need (at least for now).”

Sagar, India

“Choosing a dropshipping solution was not an easy choice, there are many similar services available on the market today. I am using another service for my other dropshipping business but that is expensive as compared to AliDropship. So I was looking for a one time solution to reduce my recurring charges and AliDropship has it. I am using AliDropship Original and have already migrated two other stores to this solution. By using AliDropship I am able to reduce my overall costs and my workload to at least 80%. I’m glad I switched and chose AliDropship.”

What do AliDropship users tell in their dropshipping tools reviews?

From the reviews above, it seems that for many people, the choice of a suitable online business platform is obvious.

So, what do end users find so special about AliDropship? Which of its aspects and features are crucial to ecommerce entrepreneurs? Let’s see!

Abderrahman, Morocco

“I looked for a WordPress ecommerce dropshipping solution and discovered AliDropship. Its WooCommerce version seemed like a right fit for me as it made things easy for everyone and didn’t have monthly payments: for someone who has just started, it’s a huge advantage.”

Anas, Morocco 

“To make the most out of this business model, I use AliDropship Woo plugin and Social Rabbit add-on. AliDropship literally does most of the work: imports products, updates and changes their prices, places orders, sends tracking codes, and more. I am sure it’s impossible to not come across this plugin when you look dropshipping up on Google!”

Anne, France

“There was nothing I knew about coding and creating an internet store. Alidropship seemed to me THE solution for a person who is new to sales and isn’t familiar with WordPress. As I wanted to get a turnkey store, I chose the basic package with accommodation. So I ordered the basic custom store in November 2019 and, to my great joy, it all started!”

Ryan, the Baltics 

“I opened my first store with Alidropship DaVinci theme in August 2016. I must admit that the idea of one-time payment delighted me as I didn’t get much savings to spend on dropshipping.”

Kitty, New Zealand

“I’ve picked AliDropship for WooCommerce because it allows more flexibility. Besides, for a fashion-related store, it’s important to have a signature and a really unique look.”

“Three years later, I am confident I made the right choice. It’s safe to say that my business success is 100% based on AliDropship.”

Chanong, the Philippines

“I use the AliDropship Original Plugin, your hosting, and some of the add-ons like Facebook Business and Social Rabbit.

It actually helps a lot, especially the Plugin. Just with the plugin, you can make a sustainable business and even manage it on your own. It also makes importing products and placing orders really easy on AliExpress.”

Tony, Mexico

“I researched several options regarding dropshipping, and AliDropship seemed like the best option for me. What kept me hooked was that on AliDropship website, everything was explained simply and had so many tutorials for a beginner like me and I can say now that this certainly helped. I didn’t only buy AliDropship plugin – I also got Addon Bundle to help me with the business promotion. These solutions, I think, are key elements to my success, especially Social rabbit since I can program when to post automatically. I also like the effect of the Recent Sales Pop up.”

No one’s dropshipping review has mentioned a specific reason for choosing AliDropship’s solution. As you can see each person has their own specifications for choosing AliDropship.

Nonetheless, many of them have similar reasons for choosing AliDropship’s solutions. Starting with the simple one that AliDropship’s solutions are incredibly easy for beginners. Over on our website, ecommerce entrepreneurs can find lots of different reading materials like manuals, tips and free guides. This way we want to ensure that everybody understands the core principles of dropshipping.

Among many of them, AliDropship’s solutions are incredibly easy for beginners. Not to mention that it is way cheaper compared to rival solutions, such as Shopify. As we mentioned before, you only have to commit to a one-time payment and you will receive everything you need to create your own online store. This means that you won’t encounter any recurring fees.

Summing up this dropshipping tools review

Dropshipping is a profitable and accessible yet competitive business. Those who are one step ahead of the others achieve better results.

This, in turn, mainly depends on your choice of the dropshipping tools.

Thanks to this dropshipping tools review, we can say that the following features make AliDropship stand out from other ecommerce platforms like BigCommerce, Shopify, Squarespace, Wix, etc.?

  1. One-time payment
  2. No limits on the number of products and orders
  3. Advanced import feature that allows you to edit product pages right on the spot
  4. Cashback system
  5. Integrated marketing tools
  6. Life-long support
  7. All-in-one packages

In combination with the other features we’ve listed, these make AliDropship a unique solution for the dropshipping business.

We’ve pointed out some significant features that, in our view, make AliDropship the most suitable solution to start your dropshipping business. Now you can think over this dropshipping tools review and make your conclusion. If you need more information, please feel free to leave your questions in the comment section below.

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How To Dropship Party Supplies For The Maximum Benefit?

Are you eager to know how to dropship party supplies right for the maximum benefit? Here are some ideas!

As a rule, it is not super wise to fill your dropshipping store with the items of seasonal demand only.

The reason for this is simple: your dropshipping store will only be interesting to buyers in a limited period of time, and, during the rest of the year, you will have little to no sales.

Want to sell the hottest and most demanded items only? Receive WEEKLY updates on the most popular items on the market – and get every week’s bestsellers imported to your store AUTOMATICALLY!

Still, nothing can stop you from selling festive & party supplies if you want to!

In which case is it profitable to dropship party supplies?

There are a least 4 reasons to consider this product category when you are thinking about starting your profitable dropshipping business:

  • Year-round demand

Lots of the holidays and special events are not tied to specific calendar days – actually, they may happen at any time.

Think of the events like birthdays, housewarming parties, weddings, baby showers, family get-togethers, and other kinds of personally arranged celebrations. Mostly, they don’t depend on the season, and only happen thanks to someone’s personal choice.

It means that throughout the year, there is a huge amount of occasions that may require awesome party supplies – why not try to benefit from them?

Below, you will see 2 Google Trends graphs dedicated to 2 specific product categories. They describe the amount of worldwide Google searches during the last 12 months. And, as you can notice, the interest in these items is pretty stable throughout the whole year.

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  • Wide product range

As I have already mentioned it, there are lots and lots of reasons to throw a party.

Each of these celebrations requires a special type of gifts, decorations, tableware, etc. (imagine bringing bachelorette party games to your grandma’s 80th birthday celebration…) So, you can fill your party supplies store with hundreds of amazing items that are a great addition to one party or another!

Alternatively, you can create a basic set of festive items that will look appropriate on every special occasion  – that’s exactly what we would like to recommend you do!

  • Emotional drive

In a dropshipping store, it is vitally important to create the right atmosphere for impulse purchases.

Festive supplies are a perfect solution! If your product pages are well-edited, they generate warm feelings and positive emotions that motivate the visitors to forget the doubts and proceed with purchases without a second thought!

  • Easy update

If your store is already dedicated to parties and celebrations, it will be super easy for you to update your store offer prior to seasonal holidays.

These updates will be met really well, and your customers will even expect you to offer something extra special for the upcoming holidays. So it’s a great chance for you to meet the audience demands and double your profits!

Well, are you excited with the opportunities? In this case, it’s time for you to start a dropshipping business and dropship party supplies or expand your profitable business and master one more profitable niche. But how to dropship party supplies right for the maximum benefit?

How to dropship party supplies right in order to succeed?

If you have firmly decided to start dropshipping party supplies, you need to learn more about this niche in order to make the most of your business. So here are several tips AliDropship experts are happy to share with you!

Strategy

When starting up a party supplies dropshipping store, it’s a great idea to pay particular attention to the following aspects.

  • Focus on the products that are in high demand throughout the year, but not only shortly before Halloween, Xmas, etc.
  • Try to add a large number of products to the product range of your online store in order to provide each of your potential customers with an opportunity to find something interesting
  • When considering the product range of your online store, we would recommend you look for interesting and unusual items – try to amaze your potential customers, blow their minds, etc. And they will definitely want to amaze their friends and family as well!
  • Forget about usefulness and practicalness, we are speaking about party supplies. Focus on attractive and eye-catching stuff only!
  • If you want to make the most of holiday shopping, you should launch your ad campaigns well before a holiday (a month – month and a half in advance is a good choice)

Suppliers

What’s more, if we are speaking about dropshipping party supplies, you should pay particular attention to the selection of dropshipping suppliers you’re going to deal with. Primarily, this is due to the delivery time since. In most cases, your customers will order party supplies from you shortly before this or that holiday.

That’s why this is essential for you to find reliable suppliers who are able to provide you with prompt delivery, meanwhile, send only high-quality goods!

Where to find trusted and time-tested suppliers for your dropshipping business? Well, it’s high time to use AliDropship Insights!

AliDropship Insights is a large database of time-tested suppliers, promising niches to focus on, and trending products to sell online.

So here are some suppliers who are ready to offer party supplies.

a screenshot of trusted dropshipping suppliers database

Do you want to find more reliable dropshipping suppliers? Go and use AliDropship Insights then. It’s absolutely free of charge!

Products to sell

And here is a question that is supposed to be on everyone’s mind: what should you sell in your party supplies store for the maximum benefit?

Well, based on our experience of managing successful dropshipping stores, we have prepared for you the list of 100+ trending products related to party supplies you should definitely pay attention to if you want to make the most of your dropshipping business. Here they come!

Artificial flowers and other party decorations

a picture that shows which party supplies to dropship

Bows

a screenshot that shows which party supplies to dropship

Cake decorations

a picture showing what to sell if you dropship party supplies

Customized party supplies

an image showing how to dropship party supplies right

Fruit picks

a picture that shows how to dropship party supplies and benefit

Garlands and confettis

a picture showing garlands and how much they cost

Ice trays

a picture that shows how to dropship party supplies right

Lanterns

a picture that shows promising products to sell in party supplies stores

Party balloons

[slider_2]

How to dropship party supplies and make a fortune: summing it up

Well, how to make the most of your party supplies dropshipping store? What rules to follow? And what should you pay particular attention to?

In fact, this niche doesn’t differ a lot from other promising dropshipping niches. However, there are some aspects you should consider carefully when starting or expanding your dropshipping business.

  • Items in your online store need to be interesting and eye-catching
  • Don’t focus on the product usefulness – it’s party supplies!
  • Try to amaze your potential customers and they will definitely want to amaze their friends and relatives

And so on and so forth. Beyond this, you should remember that this niche requires cooperation with trusted and time-tested suppliers only. Fortunately, you can find them in the AliDropship Insights database.

And we also do hope that the list of trending party supplies will also help you make the most of your dropshipping business.

Now, you have learnt enough about how to dropship party supplies in your online store. Don’t you still have your own profitable online business? So it’s high time to start your dropshipping journey and make the most of it!

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