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Some Entrepreneurs Make These Dropshipping Mistakes. What About You?

Running a dropshipping store is engaging and entertaining.

While bringing you an impressive profit, this business is relatively easy to manage – still, it doesn’t mean there’s nothing much to improve and enhance now and then!

If you browse the Web, you’ll see that it’s quite a common cry for help: “I just got a dropshipping store and I see no sales. What’s wrong?

What’s wrong, indeed? Let’s take a look at the most common dropshipping mistakes that store owners make. As a BONUS, we’ll give you simple action plans to help you fix them!

Dropshipping mistake #1: Doing nothing

Oh, that’s the easiest way out, right? It sounds really tempting to create or to buy an online store, and to simply wait until someone stumbles upon it, gets interested, and makes a purchase. Passive income, yay!

In the real world, it doesn’t always happen.

No promotion means no sales, and no sales means no profit.

If no money and effort is invested into the dropshipping store promotion, it will just stay there dead as a rock – a professionally developed, smoothly working, beautifully designed, but completely unused website that brings no income.

That’s exactly what happened to Alex – after he got a dropshipping store, he just put it aside. In a month, though, it became clear it’s time to start doing something. Trying an ever-changing mix of promotional techniques, he gained an impressive audience of loyal customers and, as the result, sold one of his stores for a breathtaking profit.

Your action plan: Read these real-life stories on what it takes to make the first online sale, and follow these tips to achieve your first sale faster. This list of free traffic sources that can drive more visitors on your website will be helpful, too!

Dropshipping mistake #2: Taking a too broad niche

To be honest, we’ve all been here. Choosing the perfect dropshipping niche is not easy at all.

Even the successful dropshippers who have a huge experience in the field definitely had troubles with the niche choice at some point of their business journey. The case of Mousslim is a shining example – even though his dropshipping business brings him dozens of thousands of dollars every month, his very first niche was a really bad choice. That’s why it’s vital to deeply know the niche and to be genuinely interested in it!

The saddest dropshipping mistake that can be made at this point is going for a VERY broad niche.

Let’s take ‘Clothes’, for example. If ‘Clothes’ is the niche AND the main keyword, the store owner is definitely going to have a bad time. No doubts, he (or she) will find thousands of matching items on AliExpress, and will gladly upload them on the website. Then what? What to do next?

From the point of view of SEO optimization, the ‘Clothes’ niche is hopeless. An extreme competition, a vague keyword – none of this is good for a webstore. Even carefully targeted Instagram ads won’t help much.

Your action plan: Take a look here to see how to work in the apparel niche, and use the same approach for any other niche you choose. Don’t hesitate to ask us for a deep niche research if you need expert assistance!

Dropshipping mistake #3: Having no knowledge about the target audience

Customers are the driving force of any online store growth.

That’s why it’s absolutely vital to know as much about them as possible! A familiar customer segment means a lot for the success of the whole business.

A serious dropshipping mistake that can be made on this stage is going with blind guesses.

It happens when dropshipping store owners don’t rely on any researches, statistical data from their own stores, or actual clients’ feedback. They have some general idea about the people who might want to buy from them, and they just don’t go any further.

It leads to absolutely weird marketing decisions. As a rule, such actions take lots of time, money, and energy, but bring little to no results.

Your action plan: Check out these 3 ways to identify your target audience, and apply them to your business. To make your promotional messages well-targeted at a proper audience, consider ordering video ads and ads packages for Facebook and Instagram that go together with recommended audience settings.

Dropshipping mistake#4: Choosing poor marketing tactics

If dropshipping store owners know nothing about their customers and don’t understand the market (this is why it’s so important to be passionate about the chosen niche!), strange things start happening.

  • Store is promoted to everyone. The marketer does nothing to narrow down the target audience and just goes through Web shouting about the store. Lots of time and energy (and money) goes into attracting the wrong people. They just don’t have the slightest relation to the store and show no interest towards the offers.
  • Ads are placed on unsuitable channels. The marketer makes no research and randomly promotes the offers through all the media imaginable. As you can guess, the efforts are mostly put into absolutely fruitless channels that bring no return.
  • Store is promoted through 1-2 channels only. The marketer relies on a few channels and uses them over and over again, not willing to try anything else. It’s good if these channels work well; but what if other ones work even better?
  • No tests are performed. To see if a new channel will be beneficial for a dropshipping store promotion, it is necessary to try it several times with different settings, different audience segments, and different product categories. If there are no tests, it’s impossible to say which channel works the best for specific audiences and items.

Your action plan: Use this monumental guide on how to promote your dropshipping store. If you need any professional assistance, there are lots of ways we can help you: look through the list of expert marketing services here.

Dropshipping mistake #5: Using no automatic promotion tools

There’s actually no wonder why dropshippers stick to a few randomly selected promotion channels and rarely use anything extra.

There are only 24 hours in a day.

Even if there is any interest towards the use of some new and awesome strategies and techniques, there simply might be no time for it.

Automated solutions can do the trick; the most useful of them, for example, automatically promote a store in social networks using the owner’s settings and preferences. Unfortunately, ecommerce entrepreneurs tend to overlook such solutions.

Your action plan: Watch this video explaining how to automate your social media marketing efforts without making you look like a spammer. Don’t forget to also check out this handy tutorial on auto-running your Instagram account!

Dropshipping mistake #6: Neglecting SEO

In our experience, there are some people who hardly ever pay attention to search engine optimization.

That’s really sad because SEO constantly works for a store in the long term! Even if the results don’t seem to be immediate, they accumulate over time.

Ideally, SEO should work for the benefit of the webstore since the very moment of the store launch.

In reality, it commonly turns out that store owners don’t even do a keyword research at the planning stage, to say nothing about further product pages optimization and so on.

Your action plan: Follow this SEO ecommerce checklist to see if your online store is properly optimized, and make sure you’re not making any of these critical SEO mistakes! If you assembled your store on your own, without any developers’ or marketers’ help, you might also want to check out this SEO Starter Pack.

Dropshipping mistake #7: Learning no lessons

And this is the most serious dropshipping mistake a store owner can make.

All of our first business steps are shaky – it’s impossible to be 100% confident about things we never tried before.

All the people who nowadays run highly profitable dropshipping stores had some difficulties throughout their way. It’s absolutely fine to have no knowledge about something; it’s not that fine to keep staying unaware of important things.

An awesome feature of dropshipping in particular is the possibility to learn from one’s experience and mistakes. There are tons of helpful ecommerce materials that are available for free, and this is an educational opportunity that you simply can’t miss out on.

Your action plan: Monitor your store performance, gather the clients’ feedback, take free courses, read guides, watch tutorials, attend webinars and exchange experience with other entrepreneurs – this is what helps you grow your business and prosper.

All the experiments, tests, trials and discoveries are the drivers of your online business growth. And you know what’s the best part? You’re not alone on your ecommerce journey 😉

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Online Business In India That Made $52,000+ In 7 Months: Ankit’s Story

Can you launch and run a successful online business in India? What do you need to do to make it happen? Today, we’re talking to Ankit, a 21 year old online entrepreneur who kindly agreed to share his first-hand experience – so, welcome our guest!

Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.

Hi, please, introduce yourself!

Hi, I’m Ankit Patra, a Bachelor in Computer Science, and an owner of an online business in India. I run 3 dropshipping stores mostly targeted at the buyers from the United States.

Why did you decide to launch an online business in India?

Frankly, it all started when I was looking for sources of income to become more independent in college. It is very normal and customary for Indian students to be in college and still be totally dependent on their parents for their tuition and literally all of their expenses. I was no different but, I dared to think beyond just to at least pay for that meal on my own, you see it’s simple…I didn’t want to be dependent.

What motivated you to try AliExpress dropshipping model for your business?

Freedom. Isn’t that the reason why everyone enters into the online space in general? Well, the dropshipping model was the most welcoming with tons of content online and a lot of guides (not courses) available which made the initial process a breeze and I could literally search for any of the topics and there’s always more than 10 results to help me out with my problem. That gave me confidence as a newbie that okay, I can do this and there will always be people who can help me out.

How did your online business in India begin?

For my first store, I went with simple WordPress hosting and WooCommerce – I felt Shopify was too expensive. I used AliDropship Woo plugin to get this store going and with its help, my first store got off the ground.

I didn’t have much experience, though, and AliExpress was my first platform to experiment with. Maybe that is the reason for my initial failure, but trust me, I learned a lot from my failures to reach where I have reached today.

I have worked for months without success and testing tons of products only to be met with my fair share of failure. But I am a pretty disciplined individual and take my work seriously, so I kept going.

How did it all change? Do you remember the first sale made from your store?

Yes, I do remember the first sale: it was on the 9th of December, 2019. I just started running my ads and chi-ching! I got a sale for $29.95 (including shipping) for only $5 in ad spend and that was the motivation I needed. Frankly, I was elated and I am sure anyone would be. I am not very expressive with emotions but I won’t lie that I let that tear drop down when I saw my first sale.

It was only the month of August, 2019 when I entered into the whole dropshipping scenario. Day in and day out, I had been researching and testing products and already spent $1,000 with no returns or so I thought. I kept watching 4-6 hours of YouTube everyday and implementing whatever I learned in the Facebook ads and store. So, it took me about 4 months of rigorous testing and $1,000 to get my first success. For some it might happen sooner or later, but, I guess I got the right amount of time to hone myself to be able to run a proper business and I am glad it took me 4 months.

How does your online business perform now?

Here’s a performance screenshot I want to share:

So, you see nothing goes to waste, you just have to stay till the end, which I did and at the age of 21 I currently have a net worth of $50,000 and no liabilities.

How did you get the right idea for your online business?

To find a winning niche, I did research with the help of Google Trends. Also, checking out popular Facebook videos turned out to be really helpful to see what users want and expect to get.

While choosing the right products to add to my stores, I analyzed the AliExpress stats. Both the product and the supplier must have an average rating of 4.8 stars or more to make me interested. I keep adding new products to my stores from time to time: after an initial check, I test them with Facebook ads. To set the new prices, I usually multiply the original price by 2 – or even by 5 if it’s a low-ticket item.

How do you promote your online store?

I use Facebook and Instagram ads only, didn’t even try any other channels. Getting the right audience for my products is one of the most difficult challenges, so I test out several creatives and copies and do A/B testing to discover the best performing ads. Also, I test several interests at once to determine the best audience for my ads. On average, it costs me around $5,000/month to promote all my 3 stores.

What can you say about your business management?

It takes me around 2-3 hours every day to manage my stores. The most time-consuming task apart from ads testing is product research and product pages editing.

Sometimes, customer service can also be tricky. Usually, about 1% of customers are very difficult to deal with, so I try to keep enough margin to give out refunds. I just price my products as such that for every 100 orders I have at least enough money to maintain my 2x margin even after refunding 5 of them. But buyers are different, of course: my biggest order was for $518 without even a $1 discount. Probably, that guy thought that the price was too low…IDK

What about the legal side of running an online business in India?

Well, I registered my business officially. It’s not really difficult. You must be over 18 years of age, have a government issued ID, and have a rented place with proper lease agreement. Simple and no fuss!

How has your life changed?

Speaking of my daily life, nothing much has changed. But, I have been able to get that dream machine 16″ MacBook Pro and my dream Sony headphones. Just the best combination to get my work done. I don’t want any liabilities or whatsoever and want to invest this money in my future business ventures. You see, in the future, I plan to start my own advertising and marketing agency. I have a long long way to go and be much more successful.

What do your friends and family think about your business?

They couldn’t have been happier. As an Indian family, my family couldn’t believe that I had acquired this much wealth just over the period of 6-7 months. Just to give you a broad picture, in India an entry level software engineer at say Facebook earns only $17,000 base salary in a year. So considering that I had almost earned 4 times of that in just a few months…that was a big feat.

What can you advise our readers – those who already run their stores and those who didn’t start the business yet?

I would like to tell all of the folks out there, to never give in and just keep going on. I know you must have heard this from everyone. But, trust me you never know when you will get your first taste of success and frankly it won’t come if you are just waiting for something magical to happen. You have to work hard and put the money where your mouth is (Facebook ads and any apps).

Remember, in dropshipping time is of essence. Imagine you are trying to advertise a product which recently went out of trend: you would hardly be successful! So, my advice is: invest money wherever necessary, and don’t try to do everything on your own. Not good at building stores? Pay for it if you can and save your time for other things… don’t break your head over petty things, you can’t be a master at everything so let others – specialists, apps, subscriptions – do their work for the money you paid.

Good luck!

We are beyond grateful to Ankit for his kind and detailed feedback! His experience proves that launching an online business in India is totally worth it – and hopefully, it will encourage you, our dear readers, to make your first steps in dropshipping, too.

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13 Best Free WooCommerce Plugins That Upgrade Your Store

Managing your own online dropshipping business may be challenging unless you know what tools you can arm yourself with! In this article, we have collected the best free WooCommerce plugins that work for the benefit of WooCommerce store owners.

Online shopping market is constantly growing, and the competition is sharp. To gain the upper hand among online retailers, you should make your dropshipping store as user-friendly and functional as possible.

It might be quite a challenging task…unless you use special tools that extend the functionality of your site and improve its performance. Various add-ons can provide stable organic traffic from socials, promote your products, improve page loading speed, stimulate purchases, and whatnot.

But there are thousands of plugins and add-ons available on WordPress.org. How can you know what satisfies your needs in the best way? You hardly have enough time to try them one by one in order to find some gems in this pile.

The AliDropship team has eased the problem of this choice. Below, we will list out the best free WooCommerce plugins and extensions that can save you hours of routine work. Their unique features are really helpful for everyone who wants to boost sales of the WooCommerce dropshipping business. All of them are tested on our stores and fully compatible with AliDropship Woo plugin.

Best free WooCommerce plugins for ecommerce facilitation

Dokan

Dokan is the top marketplace builder plugin for WordPress powered by WooCommerce. With over 20,000 active marketplaces around the world, now it’s moving forward to power up the community of entrepreneurs through more advanced features and functionalities. You can turn your single WooCommerce store into a multivendor marketplace using Dokan in minutes. It has a stylish and user-friendly dashboard. It also comes with the Easy Order and Shipping Management System. 

Dokan made everything easy for anyone wants to start an ecommerce marketplace from creating a site to manage everything he/she could need to meet the success. Dokan offers dedicated store management for every vendor. So your vendor will be able to manage their stores on their own.

With Dokan, you can build a professional marketplace free of charge. The rich collection of Dokan’s extensions is fairly priced considering the feats they perform.

You can easily build a site like Amazon using Dokan and add countless vendors and brands. It’s a never-ending process. So your earning also will increase day by day. So now it’s time for you to make a decision and start your dream journey with Dokan!

DropshipMe

DropshipMe - free WooCommerce plugin

DropshipMe plugin is a groundbreaking solution for AliExpress dropshipping. It makes the process of filling your WooCommerce dropshipping store with the best and promising products from the most reliable suppliers as easy as ABC.

This free WordPress plugin suits dropshippers’ needs when it comes to product sourcing. It allows importing thousands of carefully selected and manually edited AliExpress bestsellers to your store. You can easily search, choose and import the best items from the huge and ever-growing database with dozens of thousands top selling products and add them to your store in one click.

Pro dropshippers handpick products and edit their titles, descriptions, images, variants, etc. manually. So, you can save tons of time on niche/product research and editing and enjoy your perfectly pre-optimized product pages without tiresome manual work. Just select a category, import products in a couple of clicks and start selling. Besides, the plugin has other useful features – product ratings and reviews, recommended pricing markup, etc.

Yoast SEO

This plugin is a must for every eCommerce entrepreneur who takes care of SEO. It is created to enhance all necessary aspects of your store’s SEO – and we don’t need to explain why it is so important for eсommerce websites.

The plugin performs thorough content and SEO analysis allowing to create more SEO-friendly texts. Yoast SEO is great for working with focus keywords. It automatically checks if your articles and meta tags include your focus keyword. You can preview the snippet to look how the webpage will look in the search results.

With Yoast SEO you can optimize your site structure using the options of cornerstone content and internal linking features. You can also set canonical URLs to avoid duplicate content and forget about Google penalties.

The plugin can be integrated with Google Search Console with allows to control your online store performance in the search engines and fix crawl errors. Besides, it is possible to manage SEO roles if your colleagues need to have access to specific sections of the plugin.

Top free WooCommerce plugins to improve visitor engagement

Abandoned Cart Lite for WooCommerce

Abandoned Cart Lite for WooCommerce

How often do your customers add some products to their cart but leave the store without completing their orders? You can solve this annoying problem with the help of the Abandoned Cart plugin. It creates automatic scheduled email notifications that remind the customers to return to your store and confirm their orders.

With this WooCommerce plugin, your customers can recover their abandoned carts at the touch of a button. When the customer recovers the order, you will receive an email notification.

The plugin can capture abandoned cart even if the user did not log in. A guest user’s cart can be held on the Checkout page, if the site visitor has already entered the email address.

The plugin provides one default email template, and you can create your own unlimited customized email templates. You can define time intervals to send repeated notifications as well.

Pixel Caffeine

Pixel Caffeine was made to manage Facebook Pixel and Facebook Product Catalog, as well as to create highly tailored custom audiences on WordPress.

The plugin is installed instantly, and then, you can track conversions, create custom audiences for various parameters, manage your product catalogs – and do all this in just a few clicks! Try and see for yourself: this is one of the most useful free WooCommerce plugins for your store.

With Pixel Caffeine, you can create audiences based on standard/custom events, referring sources, categories/tags of content, specific URL and many other parameters.

The plugin includes Facebook Dynamic Ads with WooCommerce. This option automatically tracks visitors based on what they viewed – product name, category or tags, and then dynamically retarget them with advertisements on Facebook or Instagram.

The plugin generates and uploads product catalogs on FB really quickly. It can also constantly sync your catalog with FB. Using the plugin’s advanced filters, you can select particular items for your product catalog to be promoted. All these features make Pixel Caffeine one of the most useful marketing tools.

WooCommerce Wishlist Plugin

WooCommerce Wishlist Plugin

WooCommerce Wishlist is an effective instrument that can increase the amount of your site visitors and convert them into regular clients. More conversions mean more sales, and your profits shoot up. Let’s see how it works.

Quite often, site visitors cannot (or don’t want to) purchase a product at once. But if they have an opportunity to save some products that they like, it encourages them to return to your site and complete the purchase. When the customers can add products to Wishlist easily, it may motivate them to buy even more things than they previously planned.

There is also an option of sharing wishlists. It’s very convenient for users who would like to give their friends some ideas of a gift. Every time someone shares a Wishlist, you have new potential customers without any efforts!

Great free WooCommerce plugins to improve your store appearance and visitors’ trust

FooGallery

A picture is worth a thousand words, right? High quality pictures can stimulate your store visitors to buy products as they provide deeper understanding of how these products actually look like. And everyone knows how impressive the images of satisfied customers can be.

With the help of FooGallery, you can enjoy all benefits of impressive pictures.  Albums are built in and activated as an extension. You can add and manage your albums as well as galleries using a special menu item.

FooGallery supports higher quality thumbnails on retina displays. Now you can forget about blurry thumbnails and be sure that your thumbnails will look great on any device.

Social Icons

Social Icons WooCommerce plugin

This add-on is designed to display different popular social icons via widgets and shortcodes. It allows you to select and change the optimal social profile icons sizes and shapes. The plugin supports lots of the most popular social icon profiles – there are more than 200 icons at your disposal.

The add-on is easy to use: you can quickly sort your social icons by putting them into the appropriate order, drag the widget in your sidebars, and change the settings directly in the widget form. You can also use the shortcode and paste it on your page, post or wherever you like.

High-class free WooCommerce plugins to manage your email marketing

Easy WP SMTP Plugin

This plugin for WooCommerce provides delivery of emails to your audience and prevents them from going into spam or junk folder. It configures and sends all outgoing emails via a SMTP server and can be used with Gmail, Yahoo, Hotmail SMTP servers.

The plugin allows connecting your WordPress store with a mail server to handle all outgoing emails. It looks like all emails come from your email account.

Easy WP SMTP has an option to enable debug logging to check if the emails go out successfully. It also provides an opportunity to specify a Reply-to email address.

Pepipost – free plugin for email marketing

Pepipost - free WooCommerce plugin for email marketing

Pepipost is one of the most popular email delivery services – and our favorite one. It is another free WooCommerce plugin designed for sending outgoing emails that helps to make sure your emails satisfy all filtering requirements.

All your email marketing efforts can fall flat if your emails go to spam or other unimportant folders. With Pepipost, your emails get right to your customers’ inbox. The plugin replaces the WordPress wp_mail function, using API integration to send emails from your WP installation.

Just enable your PHP-curl extension, go to the plugin settings page, set the Pepipost credentials, and select how your email will be sent – either through SMTP or API.

User-oriented free WooCommerce plugins for convenient store management

Advanced Access Manager

If you have a huge online store with several administrators, editors, authors, followers and other types of users, then you know how crucial it is to manage roles and capabilities. Advanced Access Manager is a powerful and flexible developer-oriented WooCommerce plugin for improving security and managing the access to the content of your WordPress site.

The plugin allows managing access to all types of the website content for different roles and users, define the default access to posts, pages, categories, etc. You can manage Backend Menu, Roles and Capabilities, temporary user accounts. Using the Backend Lockdown option, you can restrict access to the backend side of your online store for any role/user.

Such valuable features as 404 Redirect and Access Denied Redirect set the redirection area if the page does not exist or the access is denied.

If necessary, you can filter or replace parts of your content, define custom login and logout redirect for different roles or user, and all that. In other words, you can enjoy full control of your website.

Currency Switcher Plugin for WooCommerce

Currency Switcher Plugin for WooCommerce

This simple but useful extension has lots of features that are highly helpful for any international online store. For example, it updates currency exchange rates automatically. It can use the user’s IP or the chosen language to select the suitable currency. The original currency can be restores on checkout.

Prices in Currency Switcher for WooCommerce are set on per product basis. The extension provides the opportunity to place the currency switcher in different places and select various format options. Besides, you can add currency switcher as widget or as shortcodes.

WP Super Cache 

WP Super Cache is the number one WordPress caching plugin that speeds up and optimizes your WordPress online store. With WP Super Cache, your website will load faster as it will use less server resources.

The mechanism is the following: the plugin generates static html files from your dynamic WordPress website. Your server will serve that file instead of processing the heavier and more expensive WordPress PHP scripts.

The static html files will be served to the most part of your users (users who are not logged in, who have not left a comment on your blog or who have not viewed a password protected post, that amount to 99% of your site visitors). One cached file can be served thousands of times. Other visitors will get custom cached files according to the specifics of their visit. If they are logged in or have left comments, those details will be displayed and cached for them.

The plugin serves cached files in 3 ways with different speed. You can choose among editing PHP files and using simple mode. The latter is fast and very easy to set up.

WooCommerce dropshipping business owners have to solve lots of tasks every day. And it’s great that there are so many useful instruments that can save you countless hours of manual work. Try these free WooCommerce plugins and enjoy the precious time that you can spend more effectively and get higher income!

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What Will Ecommerce Look Like In The Future?

The world continues to shift and change with the ongoing COVID-19 pandemic, but as many of us have seen, life is starting to return to normal in some places in the world. However, at the same time, there are growing fears over a second wave of infections for the coronavirus. We’re all still in a time of unprecedented uncertainty – so where does that leave us with the retail sphere and the future of ecommerce?

As many of us may know, ecommerce has been hot for nearly a decade now, being cited as a reason for the decline in physical retail – but it has also taken a great surge in popularity in the past few months due to the coronavirus lockdown as people turn to online shopping while being quarantined in their homes.

So today, let’s take a prospective look at how the ecommerce sphere can change in the next few years!

What’s shaping the future of ecommerce?

For a start, we’ll cover some reasons as to why ecommerce can survive and grow in this period of the unknown, and how you can keep your online store afloat.

The industry will only continue to grow

ecommerce industry will continue to grow (eShopWorld)

Chart courtesy of eShopWorld.

It’s no secret – worldwide pandemic or not, ecommerce will only continue to lead the way for retail. For example, Irish ecommerce service eShopWorld has reported 109% total growth in year-over-year order volume for May 2020 and 77% growth from April for its clients alone; its stats represent shoppers from countries such as Mexico, Russia, Canada, and Chile. Imagine how those statistics translate over to larger online retail platforms. eMarketer predicts in the US, consumers will spend $709.78 billion on ecommerce this year, which is an 18% increase from last year. Of course, these jumps are due to the coronavirus, but again – with the market segment continuing to blossom, it’s safe to say that the future of ecommerce looks quite promising.

Mobile shopping is growing

Mobile shopping future

With just about everyone having a smartphone today, mobile phones are (and have been) a prime target for online shopping. Business Insider predicts that by the end of 2020, 45% of the total ecommerce market in the US will consist of mobile sales. The business-finance giant also notes that as of 2019, mobile sales had doubled since 2015 – imagine the growth moving beyond 2020.

This also means that it’s crucial to ensure that your online store is mobile-friendly. Having an app is also a growing trend, so that’s something to consider as well if your business can develop in that area.

And we’re all on our phones now, anyway

The Future Of Ecommerce: The Number Of Mobile Users Will Grow (Statista)

Chart courtesy of Statista.

Right. Chances are, you’re either reading this from your phone right now or checked your phone at least once in the last ten minutes. In fact,  Hackernoon found that the average American spends over four hours on their smartphone every day, and Inc. reports that we check our phones as often as 150 times a day. And mobile use will only continue to grow, with Statista projecting the number of worldwide mobile-phone users to reach 3.8 billion by 2021.

Essentials are still a priority (for now)

personal protection equipment in high demand

As we have noted in past blog posts, data-collecting sites such as Stackline have reported that items designated as personal protection equipment (PPE) and products to disinfect and clean will continue to hold prevalence and high demand. Aside from that, must-haves for bearable at-home living are also in high demand. And we can expect this to be a natural trend in lieu of a vaccine for the coronavirus (and this shouldn’t come as a surprise).

But also note as some countries and places start easing down on lockdowns, people’s desires may change as they are able to return to “normal” activity such as camping and shopping in public spaces. Gyms will start to open as will amusement parks and national parks. Whether it’s summer or winter where you are in the world, the slow return of the “normal” will bring with it demand for non-essential items. Which means, you can always shift your website’s product selection as you see fit (that’s the beauty of dropshipping). You can get some help on what niche you can establish your business in – or you can utilize our Premium Products subscription service to ensure you get the most in-demand items straight to your website’s backend dashboard weekly.

Luxury is not hot right now

Luxury is not hot right now in ecommerce

As many people continue to be laid off from their jobs, high-price purchases are the last thing on many people’s minds. From pricey designer shoes to sky-high luxury apartments, spending extravagantly is not “in.” Financial Times reports that high-fashion brands have estimated 2020’s losses to be in the $450 billion to $650 billion range when compared to 2019’s earnings (this is for items like posh clothing, watches, jewelry, shoes, handbags). So you can translate that market’s effects over to housing and other big-ticket items like expensive cars or pricey non-essential services or items. If your online store is geared towards more upscale merchandise, you may want to adapt to this trend of the ecommerce future and consider switching to something more affordable but of essential value to consumers.

Your competition will grow

Ecommerce Future: competition will grow

The lockdown of coronavirus has caused many big-name and small-name businesses to permanently close. But locking one’s brick-and-mortar doors doesn’t mean that a business is gone forever. In fact, many small businesses have seen success with apps and setting up ecommerce sites to continue business even after their stores have been affected by COVID-19.

Also, note that many companies will continue to develop convenient mobile apps to reduce physical foot traffic while maintaining contactless delivery during this time. What does this all mean? Consumers will have more options (sometimes literally right in their hands) for shopping. This means to have the winning edge, you’ve got to have a can’t-be-beat selection of items, low and competitive prices, and the quickest shipping or delivery time possible. It’s all about bringing more convenience and remote-purchase options now.

How can business owners make the future ecommerce trends work in their favor?

future ecommerce trends for business owners

Promote and be observant!

To beat competition, you have to be creative with your ads and social media strategy to entice shoppers who are shopping online or on mobile. We have some tips here and here for your Facebook ads and Instagram content. As for sales:

  • Observe your competitors and monitor your sales and prices to stay on-par with other websites in your industry.
  • Increase average order value; encourage customers to buy more in one transaction. Create bundles and promotional specials. Remember: consumers want value right now.
  • Long shipping times tend to be an issue in dropshipping, so take our advice here to see how you can shorten your supplier shipping time.
  • And of course, with the big dog Amazon, learn our tips to work your website around it to stand your ground.

SUMMARY: We’re all in a challenging time of the unknown, but we’re confident the online shopping world is not fading away anytime soon. And with the right positioning, prices, and convenience factor (remember to be mobile-friendly!), your business can ride the next few years with little worry. Be sure to stay on top of consumer demand though, as it can change with what’s going on in the world.

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Is It Worth Becoming A Home Decor Dropshipper? Sure!

Are you fond of home decor and cozy accessories? Do you know that you can not only spend lots of money on it, but also make a fortune with your hobby? In fact, that’s really possible if you go in for home decor dropshipping!

As we are staying home more, we’re starting to pay a closer attention to the convenience and appearance of our own apartments. It makes market researches think: what if there actually is a whole promising niche with a large target audience and strong demand? So, for the purposes of this article, we decided to check whether home decor items truly have an attractive potential for those willing to start a dropshipping business!

Is it profitable to become a home decor dropshipper?

Certainly, when you start your business, one of the most important aspect you should pay attention to is a business idea. So it’s necessary to understand whether it’s profitable to dropship home decor.

We can safely say that the answer is yes!

First of all, let’s see what Google Trends can tell us about home decor dropshipping.

home decor google trend

And Google Trends clearly shows that the users’ interest towards home decor is stable and consistent – this year, as expected, it’s over the roof! It’s the COVID-19 outbreak which affected this leap:

COVID-19 outbreak affected interest towards home decor (Statista)

This market segment proves to be financially appealing, too. In 2019, the global home decor market was valued at $616.6 billion. What’s more, analysts expect it to grow by 3,7% every year in the next 7 years and reach 838.6 billion by 2027!

So there is a strong demand for home decor products that doesn’t seem ti be ending any time soon. Does it tell us that this is a promising ecommerce niche? Yes, it is! And if you go on considering dropshipping home decor, you will see lots of its other benefits:

  • Lots and lots of products categories (from candle holders to pictures!)
  • Extremely low initial price = higher markup
  • Low prices = impulse purchases
  • Possibility to build a cool online store with eye-catching products

How to become a home decor dropshipper and make the most of your business?

Definitely, there are lots of home decor features which tell us that this niche has all chances to become your gold mine. But how to start your business right to get the maximum benefit from it?

Basic

First, decide if you actually want to work in this particular niche. If you’d like to take some particular, narrower segment within it, you’re welcome to go for the Deep Niche Research service.

Remember that if you want to successfully start and run your home decor dropshipping business, you need to know a lot about home decor, follow the latest trends in this area, and have some creative spirit to create the most outstanding offer for your store visitors. And of top of that, of course, you need to keep the boring routine business tasks in order, too!

Where to find trusted suppliers?

Certainly, one of the most important aspect of your business is suppliers who deal with vital operations of manufacturing and shipping products. It doesn’t matter if you sell low-cost products or deal with high-ticket dropshipping: choosing proper suppliers is paramount.

That’s why we recommend you deal with trusted suppliers only. But where to find them? In fact, there is nothing challenging about it. Here are two primary means to find reliable suppliers.

The first one implies that you do it yourself. But this way has several crucial cons.

In practice, there is no certainty that you happen to find a reliable supplier on the first try. Meanwhile, you are risking your money. Is it worth this?

Certainly, there is one more way to find reliable suppliers – it’s AliDropship Insights!

AliDropship Insights is a large database of trending products to sell, time-tested suppliers to deal with, and promising niches to start your business in.

So here are the time-tested suppliers of home decor.

home decor dropshipping suppliers

Well, if it’s not enough for you, go to Insights from AliDropship and use only reliable sources when running your business.

By the way, AliDropship Insights are absolutely free of charge!

Where to pick up trending products to sell?

Well, if you are going to start home decor dropshipping, you should also pay special attention to the products you will import into your online store.

First of all, we often recommend that newcomers deal with low-cost and moderately priced products in order to facilitate running of their businesses and minimize all the risks. Actually, we believe that high-ticket dropshipping is perfect for experienced entrepreneurs and those who’ve tried lots of options to expand their business.

Then, if you’re a home decor dropshipper, you should understand that tastes differ. And since it’s challenging for an online store owner to focus on each home decor product group, we would like to recommend you ignore all the too bright and annoying items.

Meanwhile, don’t forget about classics. And the most interesting fact about classics for you is that it’s also in strong demand. That’s why try to focus on something neutral, like all-time favorites and common for people to have in their households.

By the way, home decor products are often made of glass. These are the products we also recommend you don’t deal with because they can be damaged when transporting. So if you’re running a home decor online store, we would recommend you focus on plastic products since they suit the dropshipping business model perfectly.

Furthermore, it’s great if you ignore large products since there is also a risk of getting it damaged.

And now, here is a compilation of 150+ home decor products for you to benefit from!

Anti mosquito curtains

Anti mosquito curtains

Curtains

Curtains to sell

Curtain tiebacks

Curtain tiebacks to dropship

Window film

Dropship window film

Chair covers

dropshipping chair covers

Sofa covers

Sofa covers

Tapestry

What to sell as a home decor dropshipper: tapestry

Flower pots

What to dropship: flower pots

Crystal soil

Crystal soil

Candle holders

Candle holders

Wall clock

Wall clock

Wall stickers

home decor dropshipping: wall stickers

Christmas lights

Christmas lights

Letters

Letters

Frames

Frames to sell

Pictures and DIY

Pictures and DIY for home decor

Diffuser sets

home decor: Diffuser sets

Music boxes

home decor: Music boxes

Becoming a home decor dropshipper: final thoughts

Well, statistics say that home decor is a perfect niche for your business. In fact, that’s the way it is. And if you’re an aspiring entrepreneur and just fight to find yourself, home decor dropshipping is supposed to be your brilliant choice.

So, now you know which products you can safely sell in your online store, where to find reliable suppliers on a permanent basis, and more. Well, are you eager to become a home decor dropshipper and start your own profitable business now? You’ve got all it takes!

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AliExpress or Alibaba? Dropship With No Confusion!

Can you use Alibaba to dropship? What are the opportunities and limitations of this website? How is it different from AliExpress, and which of these platforms is more convenient for dropshipping business? Let’s figure it out!

Sometimes, AliExpress and Alibaba get mixed up. Entrepreneurs-to-be don’t see the difference between these platforms, and think that they can find dropshipping suppliers on both of these websites.

In fact, this is not entirely true, so let’s discuss it in more detail.

Why would anyone want to use Alibaba to dropship from?

The answer to this question seems to be pretty obvious: Alibaba is a eCommerce giant of a global importance. In 2017, it earned the status of one of the world’s top 10 most valuable companies, on a level with Facebook and Amazon. In 2018, it was calculated that Alibaba has the 9th highest global brand value, and the company’s revenue achieved an impressive 144% growth in the 2017-2019 period.

So, it might seem that Alibaba is perfect for a dropshipping store owner looking for suppliers – the platform has:

  • A large product offering

Alibaba, indeed, is one of the largest eCommerce websites in the world. Here, thousands of suppliers and manufacturers (mostly originating from China) showcase their offers and communicate with potential buyers.

  • Low product prices

The suppliers featured on Alibaba charge moderate prices for their products; plus, the bigger is your order amount, the lower is the price per one item.

  • Favorable business environment

Alibaba facilitates the communication between entrepreneurs around the world and allows easy, transparent transactions.

Still, when you consider the potential of Alibaba as the platform for dropshipping suppliers search, you need to remember: Alibaba operates as a B2B website.

What makes AliBaba inconvenient for dropship store owners?

The B2B (business-to-business) model means that end users (regular people who just want to buy something for their personal use) never participate in the transactions.

The deals are made on a corporate level: one company agrees to cooperate with another, and their partnership has a more or less official tone.

This is why you won’t see Alibaba ads in your Facebook feed or elsewhere: you are not the target audience of this platform’s sellers. Instead, the companies listed on Alibaba target other businesses, and obviously, it impacts their promotional and selling techniques.

To be more precise, one of the most important aspect of operations on Alibaba is its focus on wholesale activity.

Since Alibaba sellers are not attracting end users, they don’t see the need to sell one item at a time. Instead, they have a minimum order requirement. Simply speaking, the majority of the sellers will only allow you to buy items in bulk. So, you will have to purchase several hundreds units of the same item, keep them in stock in your own warehouse (if you have one), and then ship them to your customers by your own effort.

None of this sounds like a proper dropshipping business, right? It’s more like the usual reselling of the products that you physically possess, and, if you want to run an online business without inventory, Alibaba doesn’t suit you well.

Theoretically, you can try finding the products that don’t require a large minimum order. To do this, you need to put “2” in the “Min Order” field. On the search results page, you will see the products that can be ordered in a single unit.

But, sadly, in this case you won’t get an appealing price: since Alibaba is aimed on wholesale, the sellers set higher prices for smaller amounts of the ordered goods.

Plus, it’s simply not likely that large-scale manufacturers will be interested in your one-time orders of a single product; after all, they have joined this platform for a completely different reason.

Does it mean that it is entirely impossible to use Alibaba to dropship?

So, you can’t refer to Alibaba sellers as to your dropshipping suppliers, and you definitely can’t open your own dropshipping store within this platform because it won’t make any commercial sense.

Still, there are some indirect ways to boost your dropshipping business with the help of Alibaba:

  • Look for product ideas

If you have already tried all the ways to generate product ideas that we have shared earlier, Alibaba might become an interesting destination for your creative pursuits. Maybe, some of the products demonstrated on the platform will give you a brilliant idea of a moneymaking dropshipping niche!

  • Research the price levels

What is the average level of retail prices for the items demonstrated on Alibaba? Researching the offers with the minimal required order amount, you will get a general idea about the traditional price levels that are customary for this particular product type, and it will help you create your own pricing strategy.

  • Connect with the same sellers on AliExpress

Quite often, manufacturers are ready to sell their items to both the businesses and end customers. But, obviously, they choose different channels to target and reach these opposite types of buyers. As a rule, they use Alibaba to interact with companies, and they prefer AliExpress to contact private individuals.

So, if you like the product range of some particular Alibaba seller, contact this supplier and ask whether he or she has a store on AliExpress. There, it will be much easier for both of you to communicate on dropshipping terms. You can even ask the manufacturer whether it would be possible to produce custom-made items on your request and distribute them through AliExpress – what if it will give you an access to absolutely unique items?

Why would you choose AliExpress over Alibaba to dropship from?

Actually, we have already explained what makes AliExpress such a convenient platform for the suppliers’ search, but let’s go over the major points once again and compare this website to Alibaba.

What aspects help AliExpress stand out?

  • Convenient product search

Frankly speaking, you can easily get lost on Alibaba. Try writing the same product query in the search field on Alibaba and AliExpress, and you will instantly understand which of the platforms has a more convenient product filtering system.

  • Low prices even for retail

AliExpress is famous for its low prices. That’s exactly what makes is so appealing for private buyers all over the globe. Plus, it’s the perfect reason for you to consider adding these affordable product to your own webstore. You won’t even have to order hundreds of items to get these appealing prices!

  • No minimum order requirements

That’s probably the best thing for a dropshipping store owner. On AliExpress, you can order as many items as you need, and they will be shipped directly to your own buyers, so you won’t have to keep physical stock.

  • Customer-oriented communication

AliExpress was designed as the platform which connects manufacturers with end users. So, it allows regular customers to talk to the sellers freely and conveniently. You can count on a timely reply from an AliExpress seller, and, as a dropshipping store owner, you can even expect an easy refund procedure in case your customer gets a faulty package.

  • Less official terms of interaction

In the description boxes of many product pages on AliExpress, you will see something like “welcome, dropshippers”. It’s really illustrative: most of the local sellers are happy to cooperate with dropshipping store owners. This partnership gives them a constant flow of orders and is more beneficial that one-time purchases from usual end buyers.

Plus, you don’t necessarily need to have an official registration as a business entity. AliExpress is designed as a B2C (business to consumer) platform, and the local sellers easily accept orders from private individuals. This is why they will never ask you for a license or anything like that.

Now, you know more about the possible ways to use AliExpress and Alibaba to dropship. We hope the knowledge will be highly beneficial for your dropshipping business!

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5 Types Of Cross-Selling Products That Will Boost Your Profits

It’s not uncommon to see businesses offer an additional product or service to a customer who has already paid for something. This sales method known as cross-selling is available for dropshipping entrepreneurs, too. In this article, I will explain what cross-selling products you can offer.

What is cross-selling?

Cross-selling is a sales method based on offering complementary goods to customers that want to purchase or have already purchased another product.

Lots of online and offline businesses use this technique to increase their average order value. For example, if you put a winter jacket to the shopping cart in an online store, you may be offered a scarf as a complementary product.

Cross-selling is similar to other techniques, namely upselling and down-selling. Upselling means offering the same product of a higher tier. In simple words, it’s when you offer a better and higher-priced item. Down-selling means offering a product of a lower tier, i.e. simpler and cheaper.

Cross-selling is different in that sellers try to convince customers to purchase a product of a different type. However, cross-selling products must always be related to the original purchase. For example, if I buy a bicycle, I’d be surprised to be offered a computer keyboard as a complementary product.

What can you offer as cross-selling products?

It sounds simple at the first glance, but if you have little experience in marketing, it may be hard to come up with product ideas. What exactly should you offer to new and existing customers to satisfy their needs?

AliDropship’s Ecommerce Department has tested a number of cross-selling ideas on our self-owned dropshipping stores, and now we can share them with you.

1. Same product with a discount

The simplest cross-selling idea is to offer the same product as the original purchase for a lower price. Or, simply speaking, offer customers to buy more at a discount.

The best part of this idea is that you don’t have to search for related goods. However, this technique will not work with just any product. Cross-selling suggests offering something a person may need in addition to the original purchase, but in most cases people don’t need two or three identical items.

“Buy a car and get another one at a discount” – doesn’t it sound weird?

What you need is a product that people often buy in quantities:

  • Goods that you replace regularly like socks, dusters, etc.

cross-selling socks (goods that you replace regularly)

  • Products that easily break down, or get lost, or expire (buttons, batteries, expendable materials).

cross-selling buttons (products that easily get lost)

  • Goods that often come in sets like glasses, dishes, boxes, spoons, etc. Having one or two more won’t hurt.

cross-selling glasses (Goods that often come in sets)

These are just several examples of cross-selling products in this category. In order to make the product really tempting, offer a discount. If a customer wanted to buy two items, he or she would do it without any cross-selling offers. So, to trigger their interest, make the second purchase cheaper.

AliDropship’s Bulk Discounts add-on is just what you need for offers like this. It lets you set volume discounts on identical products bought in quantities.

2. An additional part to the main product

In most cases, sellers offer another product type to complement the original purchase. It goes without saying that they should be related to each other. This particular idea is about offering accessories, components and parts as an addition to the product customers have purchased.

For example, if you sell drills, they probably go with a number of attachments. However, stores also sell stand-alone attachments for narrow tasks. So, why not combine them in a single offer?

cross-selling drill and attachments

Just make sure the two parts can actually work together. Otherwise, you’ll have to deal with a lot of angry customers.

3. Cross-selling complement products

Unlike the previous one, cross-selling products in this category cannot be a part of the original product. But they are very closely related: have the same function or can work as a pair.

For example, if a customer orders glasses, it’s a good idea to offer him or her a case, because it perfectly complements the original purchase.

cross-selling glasses and case (complement products)

Gloves will make a great additional product for garden scissors as they can work as a pair. A cloth can complement a cleaning product and so on. Try thinking the following way: the customer wants this product; probably he or she wants to do this; what else can he or she need for it?

4. Same niche product

In this case, you offer products that don’t necessarily have the same or similar function as the initial purchase. Although the two products should still be related, this relevance can be much more general.

For example, if someone wants to buy coffee cups, you can also offer plates or flatware. Or if the buyer wants a flash drive, offer a mouse pad.

cross-selling flash drive and mouse pad (same niche product)

As you can see, these pairs have different functions, and there’s no way to tell if the buyer needs the cross-selling product. Still, one can hope to interest customers as long as the complementary goods are affordable. It’s like the products you see in supermarkets next to the cashier which make you think, ‘Well, why not buy this chocolate bar while I’m waiting in the line?’

5. Similar products of a different form, size, color, etc.

Finally, after purchasing the original product, some customers may agree to buy another, slightly different product of the same kind. Such cross-selling products do not add any functionality but rather expand what customers can do with the original purchase.

For example, if a site visitor orders a set of cookie cutters, one can offer him or her another set of cookie cutters of a different shape. If the client has bought cat-shaped cutters, a set of pony-shaped cutters can make a good addition.

Cross-selling cat and pony cookie cutters (Similar products)

You can also cross-sell a T-shirt with a different print on it, a different colored pen, stickers of a different shape and so on. The purpose here is to increase the variability of the offer, so to speak.

Conclusion

Cross-selling is one of the many marketing and sales techniques along with content marketing, SMM, SEO, PPC, creating good-looking product pages, etc. However, it’s different from them in that it’s aimed not at convincing customers to make a purchase but at making them spend more.

These are the basic types of cross-selling products, and they all have one thing in common: the seller always tries to offer something related to the original purchase. Never forget that such goods must always be relevant, and this technique will bring you additional profit.

AliDropship’s Purchase Upsell offers you the easiest way to benefit from cross-selling products while running your dropshipping business. With this tool, you’ll be able to show complementary products to your customers right after they buy something – and count on the growth of the average order volume!

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Starting A Business With Little Money: From 0 To €43K+ In 1 Year

Is starting a business with little money really possible? Of course! Even low startup investments can let you start a rewarding ecommerce journey. 

This point is brilliantly proven by Tristan, a well-off dropshipping business owner who kindly agreed to share his first-hand experience in an interview with AliDropship. Let’s hear him out!

Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.

Hi, please introduce yourself!

Hi, I’m Tristan Gatellier from Paris, France. I am very curious and passionate about technology – so, when I was making my first steps as an online businessman, I already knew how to make a website. Still, I had no practical experience in ecommerce at all – only a bachelor degree in business 🙂

As a newcomer to ecommerce, why did you choose the dropshipping business model?

In my opinion, the dropshipping model is the best model to start with very limited investments. I had almost 0 on my bank account when I started it.

So, what’s your story of starting a business online with little money?  

The truth is, I actually wanted to learn SEO because I wanted to build great websites for my clients and to work like an agency. But I had 0 skills in SEO, so I decided to create a blog to learn and experiment. When this blog started attracting some traffic, I decided to try earning money from that traffic. This is how I learned about dropshipping and figured out that in terms of monetizing a blog, it’s way more lucrative than affiliate marketing.

What technical solutions do you use to power your dropshipping business?

Everybody talks about Shopify, but from the point of view of SEO, WordPress is the best platform for blogging. So that’s what I’ve chosen, and I also benchmarked extra WordPress solutions that would make my blog more business-friendly. AliDropship plugin turned out to be the right software for my goals, so I got its WooCommerce version and that’s how it all began!

Now, I use AliDropship Woo plugin every day. Even though I work with an agent, the plugin helps a lot with products import and shipping tracking. 

How does your business perform now?

I run 2 stores. The first one was launched about a year ago and made €43K during this period. I wasn’t spending much on advertising there, and my profit margin was about 55%.

The second store was launched 2 months ago and made almost €10K during this time. On average, there’s a 25% margin, but it increases with every sale.

Do you remember the first sale you made?

Yes! I sold a moon lamp 🙂 It happened 1 month after launching my first ads. So basically, it took me 1 month of hard work (and isolation) to achieve it. And really, it was like a spark, a spark that tells you that you can make it !

How do you promote your stores?

I mostly focus on SEO and driving organic traffic to my sites, so backlinks and Google Ads work best for me. Facebook ads are not efficient in my niche: the profits they make don’t outweigh the expenses. They can only bring some profits on Christmas or Black Friday.

On average, it costs me €600/month to promote my stores, and I’d say my advertising expenses are pretty low. I do lots of research to understand my target audience, for example, track the search bar on my sites to see what people want. Also, analytics is amazing and helps me a lot: based on the interests of my blog readers, I launched some new products, and it worked great!

How do you choose the niches and products for your stores? 

The first store was logically linked to my SEO blog, and for that blog (and the store topic) I took one of my passions. The product choice there was not easy: I made a lot of mistakes, but that’s how I learned.

For my second store, I used my SEO software and skills that I gained during the creation of my first store. That’s why I was trying to focus on the products with a big number of orders, and to filter out the unsuitable suppliers.

In general, I don’t follow the ‘Hot sale product’ strategy: instead, I rely on SEO because it lasts over time and keeps working in the long term. My business performance results are improving every month because my stores are SEO-friendly. This is the SEO dynamics of my first store, for example:

To set the prices, I usually multiply the supplier’s price by 3, but it depends on the price itself. Sometimes, if the original price is high already, there’s no need to increase it 3 times.

How do you manage your business on a daily basis?

It takes me about 2 hours a day to manage the stores. The hardest task is not to create a store, but to maintain and take care of the incoming orders even if you delegate this part – and I work with an agent now! 

I take time to teach people to do the client support because many clients are worried about the orders’ delivery. It helps a lot if you answer them quickly: if you answer them within 2 hours, even angry customers will relax. And if a customer is still difficult, I have no problem to make a refund. There’s no reason to spend your time on it – isn’t worth it!

Did you register your business officially?

Yes, it’s 100% legal. I live in France, which is one of the most demanding countries in terms of a business registration, so I have to register my business as a real company and pay VAT.

Did starting a business with little money change your life in some way?

Actually, when I discovered the dropshipping business, I understood that it gives the opportunity to move freely all around the world. You can live whenever you want and make money with nothing but a computer. And that’s what I did up until the pandemic – I was travelling all year long!

I have optimistic plans for the future. I want to create stocks out of my best-selling products and build a long-lasting business.

What can you advise our readers?

Remember that short-term money is great, but long-term money is better! You need to plan your business so that it keeps having clients in the future, so think about SEO and invest in customer support!

Thank you, Tristan, for your words of wisdom! This first-hand experience of starting a business with little money is not only insightful and helpful, but really inspiring, too! We hope it will encourage others to set off for an ecommerce journey as well – and we will be more than happy to assist them along the way.

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How To Promote Your YouTube Channel In 2020

If you’ve got an Instagram, Twitter, Facebook, and maybe Pinterest…you almost have all your social media ducks in a row. But you may be missing out on one of the most dynamic and engaging ways to connect with your audience – YouTube. Yes, it’s the reigning platform for all things video, and is home to many “influencers” of today, but YouTube is also king of finding information such as tutorials, how-to videos, recipes, and so much more.

You can bring your brand to life, promote your website’s products, and build a great sense of community. And with more ways to connect than ever, let’s take a look at how to promote YouTube channel in 2020.

If you want to learn step by step how to get an account started on YouTube, check out our previous post on how to get started. Need help with optimization fields and keywords for your channel? Read our helpful post here and here to get up to speed.

Use site badges

Social media icons on the AliDropship website.

Probably, it’s the most basic (and seemingly required) tactic for retail websites now. Adding icon badges to your website will help any site visitors know that you have an account for a particular social platform.

Cross promote on your platforms

Popular Vine star David Dobrik links his YouTube channel in his Instagram bio.

Retail vlogger Retail Archaeology mentions a new YouTube video in IG Stories.

Follow any influencers? Many link their newest YouTube video or channel link to their bios on Instagram or Tweet out a link on Twitter to drive traffic. If your brand has just released a new video, you can use this tactic. Want to keep your website URL in your bio? Simply create a video post on your feed or an Instagram story.

Build a presence on the Community tab

How To Promote YouTube Channel In 2020

NYC-based tour guide Sarah Funk polls a question on her Community tab.

Skit channel Smosh promotes a sale on its Community tab.

If your channel reaches 1,000 subscribers, you may notice that is a Community tab appears on your channel. Note for some channels, you may need to enable this feature, and it can take up to one week to populate. Google has more information about this here.

Community is essentially like what IG Stories is on Instagram. YouTube’s Community tab is designed to help creators engage with audiences outside of their videos. This can be done with features such as polls or images and text. Some YouTubers use Community as an aside to connect more personally to their audience and fans. As a brand, you can utilize this to show behind-the-scenes information or start a conversation about your video content. Just make sure it’s different content than what you have on your other social channels!

How To Promote YouTube Channel In 2020

Animal care channel The Dodo pins a comment in its Community tab. Image credit to Social Media Examiner.

Like with YouTube video comments, you as the creator can pin a comment to the top to facilitate discussion. This can increase the engagement of your Community.

Collaborate

How To Promote YouTube Channel In 2020

AMSR YouTuber Goodnight Moon mentions a website she is collaborating with.

One of the most basic forms of promoting one’s YouTube channel, collaborations are popular tactics among brands and influencers alike. Whether a sponsorship with an in-person collaboration on a video, collaborations help boost credibility and exposure to the audiences of both channels involved – a win-win situation.

You can collaborate with an influencer and have him/her mention your website for its purchases. For more extensive coverage, you could give the influencer a few items from your website for free. In return, you could ask him/her to mention your social media handles and website. You can even instruct them to specifically link your channel on their screen and in their description box for the sponsored video – this is a great tactic for boosting your YouTube channel. We especially recommend this method for dropshipping store owners for one simple reason. The thing is, most of them are individuals running just a website, and not a full-on team like a traditional ecommerce business.

Engage in the comments

Lifestyle influencer Brett Conti interacts with comments.

How To Promote YouTube Channel In 2020

Our very own AliDropship team is very responsive in video comments.

Yes, it sounds almost like a “duh” move, but you’d be surprised how many brands or influencers do not respond to comments. While you can’t respond to every comment, it’s smart to use your video comments as a way to gauge how viewers view your content. Oftentimes, people give suggestions on how to improve or what isn’t working – or they’ll share how much they love your videos – so comments are a goldmine of feedback. They’re also great for letting fans feel heard and appreciated. So, like with other social media platforms, be sure to give YouTube comments “likes” and responses.

Get in on the right groups/websites

This “Gym workout fitness” is an example of a private Facebook group.

Nerd Fitness is an example of an online forum community you can join.

One other suggestion here is to find groups and places online and start commenting and engaging with people BEFORE you start posting links to your videos. Note some groups or websites will require asking for permission or signing up before posting. Similar to niche research on Instagram, scouring places like Facebook groups or fan groups online can help you utilize grassroots marketing for your YouTube. And we suggest researching before posting because you’re less likely to be seen as spam if you have prior engagement on a website or chat community. Who wants a user/comment out of nowhere with a link to their own channel, right?

If you run an online sports store for example, you can find online forums for fitness and create an account to connect with people. You can find fitness chat groups on Facebook or YouTube channels for fitness and workouts and comment and engage. Over time, you can share links to your channel’s videos and you can attract people to your channel page.

Organize your channel

How To Promote YouTube Channel In 2020

The AliDropship channel has a featured video as well as a playlist of videos right underneath.

Doctor-turned-media personality Dr. Mike features many playlists to organize his uploads.

Think of your YouTube channel as a TV station. TV stations have playlists that they synchronize to play segments, commercials, and such. So organize your video content into easy-to-navigate lists that in turn, will expose viewers to your other related content.

Now note YouTube’s algorithm naturally will feature your channel’s videos on the side when a viewer is already watching a video of yours, but there are still ways to increase the exposure and setup of your channel.

As seen above with our very own channel, we have what is known as a featured video. This is a main video that stays on your channel’s main page and auto-plays whenever someone visits. You can set a different video to show for new visitors or returning subscribers – check out this step-by-step video to learn how.

You also may have noticed all those playlists that we showed with Dr. Mike. Playlists are for you to organize your content so viewers can focus on a specific topic or type of video you create, in turn, enhancing their experience on your channel. Want to structure your YouTube content? Just watch this helpful walkthrough video.

Thumbnails and titles

Food channel Bon Appetit uses straightforward titles and engaging screencaps.

Tech personality Nick Nimmin uses a consistent thumbnail template with bright text font.

The thumbnails and titles of your videos are the visuals viewers use to gauge if your videos are interesting or not. So, it’s crucial to utilize these to engage your audience. Create mysterious thumbnails. Use emoticons or infographics and use fun fonts. Try to keep your thumbnail style consistent so your video feed looks clean.

With titles, keep them digestible, and alternate some in the form of questions and some with numbers in them to give a quantitative descriptor. “5 Great Instagram Ideas, 3 Must-Have Apps for Business Owners” is a good example! Also try using fun, eye-catching adjectives like “amazing” or “awesome” “must-have” to emphasize a sense of excitement. And keep your video titles within 70 characters to avoid having them cut off by YouTube’s algorithm.

And remember that as a brand – be straightforward with your videos, and try to avoid clickbait screencaps or titles. Clickbait is a form of using misleading titles or images to “trick” someone into viewing or clicking your content.

SUMMARY: Considering how to promote YouTube channel, remember it is about building a sense of community with content that is organized and visually-engaging (and of value). Your channel should also be SEO-friendly with engaging titles and thumbnails. Gain subscribers and traffic by cross-promoting your YouTube on your other social media (and your own website) but also by utilizing grassroots marketing methods on niche-centered chat groups or forums.

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Dropship Stickers: How To Gain From Small Stuff

Are you looking for a stable source of high income? Don’t you believe it’s possible to build your financial empire with small stuff? If so, it’s high time for you to learn how to dropship stickers right and benefit from that!

If you are eager to start your own profitable business, but you don’t want to deal with something big or technically complex, it should be interesting for you to learn more how to dropship stickers and expand your business in order to get sufficient income.

And since there is a strong and stable demand for different stickers, we’ve decided to examine how to start and run a sticker dropshipping store backwards and forwards.

Today we are glad to tell you whether it’s profitable to dropship stickers, how to start such a dropshipping store right, what items to sell, etc. Beyond this, there is a bonus for you: we are going to provide you with the list of 80+ trending products to sell and get maximum benefit from your business!

So let’s get it started!

Is it profitable to dropship stickers?

Do you think that it’s impossible to make a fortune with some small things like stickers? Well, that’s not true!

In fact, there are lots of profitable niches to work with small stuff. And if you start dropshipping stickers, this is one of the most promising ideas for your business nowadays.

Don’t you believe it? Then, let’s check up what Google Trends can tell us about stickers and their popularity worldwide.

sticker search request

And Google Trends claims that the popularity of the ‘stickers’ search request is over the roof recently. Does this mean something to you?

Well, let’s go further. Here is one more advantage of stickers dropshipping. Actually, if we are looking for a profitable niche, we can find the one with some two or three hot products. And if we speak about stickers, this is a prime example of a product category with lots of trending items to sell.

Just try to choose stickers, sort the results by the number of orders, and voila. You will see that there are dozens of products with a large number of orders. In practice, not every niche can boast about this.

BTW, beyond this, there are some more significant pros of sticker dropshipping for you to benefit from!

  • It’s almost impossible to damage stickers in transit since we are speaking about adhesive paper
  • You can easily bring the average order value in case you group the products in the right way
  • You have an opportunity to sell not only stickers with pre-set patterns, but also let your customers create unique designs and print exclusive stickers

Actually, there’s more. And it’s already clear that it’s an extremely promising idea to dropship stickers, isn’t it?

How to start dropshipping stickers?

Okay, if you’re eager to start dropshipping stickers, you need to know how to do this right and get the maximum benefit from this business.

Basic

First of all, you should note that there are different kinds of stickers. On the market, there are wall stickers, decorative post-its, motorcycle stickers, protective shields, etc. And nothing can make you focus on just one particular type only.

What’s more, we have already mentioned that you have an opportunity not only to sell pre-set stickers, but also let your customers create post-its with unique designs! Cool, isn’t it?

It means it’s a bid for a larger target audience. In practice, in this case you are going to target not only those who just want to buy a sticker for their vehicle, for example, but also those who want a unique product.

So you make your target audience increase several fold. And it’s logical because nowadays stickers are widely used all over the world: they are in a high demand among entrepreneurs as well.

Although you can be sure that selling pre-set stickers is a profitable business idea, if you provide your customers with an option of creating unique stickers, this is going to be your gold mine!

Trending products to sell

Certainly, if you want to get a smooth start in dropshipping stickers, you should know for sure what exactly to sell in your online store.

Actually, if you resell stickers, you are likely to know that there are lots of different stickers: wall stickers, vehicle stickers, nail stickers, etc.

What to choose and focus on? And the point is that it’s up to you since the majority of these product categories have the same capacities. Meanwhile, nothing stops you from dropshipping all the types of stickers!

Stationery stickers

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Let’s speak about regular small-sized post-its. They are mostly interesting to teens who buy them for their notebooks, diaries, etc. In practice, they don’t cost a lot, that’s why they are extremely popular worldwide.

Decorative stickers

profitable business niche

Online stores often separate decorative stickers from stationery ones. Probably, decorative stickers are the same things but designed for a wider audience.

Toy stickers

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It’s all easy with toy stickers: as a rule, stickers with cartoon characters are in a strong demand nowadays! Just take a look at the number orders. Great, isn’t it?

Wall stickers

resell post-its

Lots of people are looking for ways to decorate their homes, work spaces, etc. That’s why wall stickers are so popular nowadays!

Vehicle stickers

motorcycle stickers

Well, if we are speaking about vehicle stickers, this is a lot more interesting. The point is that car and motorcycle stickers can serve two functions: decoration and protection. Some people even use stickers in order to hide some vehicle defects. And since these stickers are mainly sold at a very low price, you should definitely consider them when dropshipping stickers!

Custom stickers

unique stickers

And here is one of the most interesting types of post-its – it’s custom stickers!

Certainly, you are supposed to dropship increasingly popular stickers on the market for the maximum benefit. It’s already your bid for success. But how to make the most of your sticker dropshipping business?

So we would recommend you consider the option of custom stickers. Actually, there are lots of suppliers who are ready to print stickers with your own designs.

How does it work? In practice, your customers provide you with the designs for their stickers, choose the size, and the number of stickers required. Please note that if you deal with custom stickers, there is such a thing as minimum order quantity (MOQ).

It means that your customers will not be able to order 1-3 stickers. Meanwhile, they don’t have to purchase several thousands of them. So you need to find a supplier with minimum order quantity, that’s it!

How to focus on the long-term benefit?

Actually, dropshipping stickers implies dealing with hot products and a broad target audience. But what if you need more benefits? In fact, if you dropship stickers, it’s quite possible!

If you have successfully started dropshipping stickers, expanded your business and you’re ready to make the most of it, feel free to consider the subscription business model.

The point is that dropshipping stickers fits the subscription business model perfectly. For example, you can target cartoon fans, etc. And each week, these fans will receive stickers with one of their favorite cartoon characters from you. Sounds tempting, doesn’t it?

If you successfully launch the subscription business model in your online store, you can easily set a course for a long-term development and get a stable source of high income. So what else do you need?

How to dropship stickers right: final takeaway

If you think about starting your own profitable business, we highly recommend you consider dropshipping stickers.

As you can see, if you dropship stickers, there are lots of opportunities for you. You can work with pre-set stickers from reliable suppliers, or let your customers create their own unique stickers. And this is great when you let people create something unique, isn’t it?

Moreover, you can easily launch a subscription business model with sticker dropshipping and get a long-term benefit. Doesn’t it sound tempting?

It turns out, dropshipping stickers is a highly promising niche with its unique features. Well, do you want to start a profitable ecommerce business with 100% ownership? Then, it’s high time to dropship stickers!

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