In our world of hyper-connectedness, it is becoming ever more important to reach people more efficiently than before. In the past, people had more time to spend browsing online, looking through websites, reading long form content and clicking through multiple tabs. Now, digital consumers are used to having the answers they need instantaneously, and in order to be successful, we need to provide it to them almost before they as for it.
Hence, the importance of develop a one page website. Long gone are the days of having a home page, about page, and multiple following pages for all of the things a company was offering or a person wanted to share. In order to reach your target audience, you need to deliver the information immediately in an aesthetically pleasing way, with a clear call to action.
In order to have a successful one page website, you need to make sure that when a visitor lands on your page they understand immediately what it is about. The design of your page should be simple, engaging, and should align with the aesthetic that you have set for your company. If you are selling products intended to relieve stress, your design elements should be soft and pale colors. If you are an entertainment company, you should embrace bold colors and bright design elements. You want your customers to feel as if they have just stepped into your store when they land on your page.
Luckily, WordPress has made it very easy to find a theme that works for any company. Thankfully, there are themes specifically designed for one-page sites, and it would be a good idea to select one of these themes so that your creation process is that much easier. As you go through the process of choosing a theme, you should make sure your theme includes a page builder, with built-in elements that you will need, such as a contact section. The theme should also have a built-in design for breaking up your page into multiple sections that still flow together smoothly. All one-page site themes should have clear navigation that can help users jump from one part of the page to the next without having to continuously scroll.
Once you have a theme, you will want to design your one page site so that it has a clear focus and is appropriate for your audience. You should not include anything that does not have a distinct purpose, even if it looks cool. You should be able to distinguish between the different sections on your site, either by differently colored sections or by headers of different sizes.
One-page websites are the best way to reach online audiences, and thankfully they do not take a lot of time to construct. Just be sure that you have a clear goal in mind, and you design your page with your consumer in mind.