Tag Archive : Running a Dropshipping Store

A Monumental Guide On AliExpress Dropshipping Business

Meet the all-inclusive guide covering the majority of AliExpress dropshipping business aspects!

The guide is written for non-specialists: even if you have no dropshipping background and don’t know how to run an online store, you will find your answers here.

We will start with explaining basic terms, and then, we will proceed with detailed step-by-step explanations of launching, setting up, and managing your own profitable dropshipping business.

Let the fun begin!

What Can Dropshipping Business Do For You?

“Don’t be afraid to give up the good to go for the great.”
John D. Rockefeller

What is dropshipping and how is it changing the world?

Dropshipping is a powerful business model that does much more than a simple change to a single individual’s life.

Dropshipping literally transforms the modern world and modifies the environment we’re all living in.

This is why we put John Rockefeller’s quote at the beginning of this chapter. More and more people these days are quitting their stable yet unrewarding 9-to-5 jobs in the search of a new, better life of self-employed entrepreneurs.

And, thanks to the dropshipping business model, their dreams come true. Thousands of people quit their regular jobs, wave goodbye to the ordinary life, and embark on their independent business journeys. Maybe, it’s the time for you to start writing your own dropshipping success story?

Dropshipping gives you an easy business start

A scheme showing how the dropshipping business model works

The simple and easy-to-follow mechanics of dropshipping business means that anybody can launch a profitable venture at any given time.

Look how smoothly it all works:

  • You choose a general direction (it is commonly called a niche) for your future business
  • Based on this niche, you build or order your own AliExpress dropshipping website
  • On AliExpress, you browse sellers’ offers and pick the suitable items for this niche
  • You add the images and descriptions of these items on your website, and set a higher price for every product
  • When a client orders something from your website, you buy the necessary item from the original AliExpress seller, pay this seller the initial product price, and write your buyer’s address in the order form
  • The seller arranges the product delivery, and you receive your profit (the difference between the product’s price in your store and the initial price of the same product).

As you can see, if you start dropshipping with AliExpress, you don’t need to make any extra efforts, such as:

  • Manufacture products, rent production facilities and spend your time on manual labor
  • Buy items upfront and bear the risks of investing your finances in undemanded items
  • Rent storage facilities and employ workers to manage them.

When you’re following this business model, the actual job of producing, storing and delivering items is the supplier’s responsibility. You, as a dropshipping store owner, only act in the online sphere, and it certainly gives you a number of considerable benefits.

7 benefits of dropshipping business

Freedom as one of the main benefits of the dropshipping business model

It’s easy to notice that dropshipping has lots of huge advantages over all the other types of online business. The most significant of them are:

1. Zero risks

Since you have no need to buy products upfront, or to run physical stores and stocks, or to employ workers to produce items and manage facilities, there is no risk of having any financial losses.

You simply don’t invest money in any of these areas, and if you spend nothing, you risk nothing.

2. Low starting costs

Many types of online business require you to spend lots of money on the pre-launch stage.

With AliExpress dropshipping business, it’s not the case: you can surely order any development services to assemble your store easily, or buy additional automated solutions for an effortless store management, or run paid promotions if you like – but it doesn’t mean you must.

3. Immediate access to money

Other types of online business that don’t require you to manufacture your own products, such as joining some affiliate program, or monetizing your blog or website through paid ads, are not fully safe and reliable. The possibility of getting banned for some reason is quite high, plus, it’s not always easy to actually receive the earned commission. Normally, you get the cash 45-60 days after completing the qualifying transaction, which is not convenient at all.

With dropshipping, there is no risk of losing your money somewhere during the transaction processing. You get the profit immediately after receiving the order payment from your customer.

4. No background required

Many people consider dropshipping as the best solution for beginners in comparison to all the other types of eCommerce business. Even the lack of any relevant background and/or technical skills is not an obstacle: everyone can do it.

The story of Alex is quite an illustrative example: the guy started his own AliExpress dropshipping business simply out of curiosity, and, even though he had no specific trading education at all, he managed to make $6,000 in just 4 months.

5. Convenience and flexibility

Much like any other type of online activity, dropshipping business can be run from any destination on the globe.

Neither your occupation nor your place of living can limit you: Thai students, Canadian housewives, Chezh 9-to-5 workers, Brazilian retired citizens – anyone can start an AliExpress dropshipping business at any point of their life.

Obviously, there are some managerial tasks that need to be performed on a daily basis, but none of them takes much time if you have helpful automated solutions at your disposal.

6. Personal engagement

If you are a fan of space exploration, for example, you can launch an eCommerce store that sells various space-themed items. There are no limits to the opportunities that lie before you: AliExpress offers you hundreds of thousands items that are suitable for dropshipping, and you can pick any of them to create a wonderful store offer. Isn’t it wonderful to turn your hobby into a money-making enterprise and profit from something that it is your true passion?

By the way, it’s exactly what our friend Mousslim did: he started an AliExpress dropshipping business based on his lifelong passion, and it turned out to be an actually winning strategy. The more you know and love about your business field, the easier it is for you to run your store in a pleasant yet professional way.

7. Incredible prospects

When you are passionate about regular upgrades and improvements in your store, your thoughtful innovations result in the profit growth. The more effort you put into the store promotion, design, and product offer, the better financial results you achieve. The next paragraph explains this idea in detail!

Dropshipping is the business model with an unlimited growth potential

An expensive sport car that demonstrates that dropshipping has unlimited growth potential

So, dropshipping business model lets you build your own enterprise with the lowest costs possible since you don’t need to invest in manufacturing, storage, shipments and other product-related issues.

At the same time, thanks to the global nature of the Internet, your business is not limited by any geographic boundaries. You can launch a store while residing in any country on the globe, you can effortlessly reach your potential customers even if they live far far away from you, and with the supplier’s help, you can arrange the delivery of your store products to any possible destination.

What does it mean?

With minimal efforts and expenses, you achieve maximum business efficiency and can thoughtfully invest the money you receive from your first deals into your further growth and development.

A brilliant example of such a smart venture is Zappos, one of the largest USA-based online stores specialising in selling shoes, apparel and accessories. The business was initially organised under the principle of the dropshipping model, and after a highly promising start, the company founder managed to turn it into a huge eCommerce empire that has gained global recognition. The success was so thrilling that in 2009, Amazon bought Zappos – the value of this transaction exceeded $1.2 billion. Not bad for a former tiny dropshipping store, right?

By the way, Amazon itself has started as a dropshipping store (kind of). If you check the platform’s history, you’ll find out that during the early days of its running, the website was basically processing queries for books, and redirecting them to the relevant wholesalers and publishers. This method of organising the business was a real catch, and the results of this smart management are impressive: Jeff Bezos, Amazon’s founder, has become the first person ever to gain more than $100 billion.

To put it simply, for a dropshipping store owner, the sky is the limit!

And if these stories seem like something ‘far from reality’ for you, here is our own story: everything our company managed to achieve is due to the simplicity and profitability of the dropshipping business model.

Source link

Chinese New Year 2021 Is Almost There! Will It Impact Your Dropshipping Business?

New Year holidays’ time can be really tricky for dropshipping store owners. Still, you can manage it easily if you start preparing in advance. This article tells you more about getting ready for AliExpress Chinese New Year!

It’s time to start your preparations TODAY! There are only 5 weeks left until the CNY holiday.

AliExpress Chinese New Year is an interesting challenge for dropshippers. It is the time when you use all your creativity and energy to keep your customers interested in your offers even though it takes much longer to process them 🙂

So, what exactly will you need to change in your dropshipping store management during this festive period? Let’s see!

What is so special about Chinese New Year?

Chinese New Year, also called the Spring Festival, is a wonderful and colorful holiday that has curious historic roots. It is famous for its impressive cultural and traditional background and has a huge impact on the life of modern China.

During this time of the year, home and family become the center of everyone’s attention. People reunite with their dearest and nearest and aim to spend as much time with their loved ones as possible.

No wonder there is an official holiday: a 7-day vacation during the Chinese New Year. The celebration takes a lot of time, indeed!

Obviously, this is great for the country’s population: everyone takes their time to rest, relax, and enjoy several lazy days. But what does it mean for business and economy?

What is AliExpress Chinese New Year’s impact on business?

What happens to a country’s business activity during a national holiday?

During Chinese New Year, all the stores, government facilities, postal offices, factories, and other official establishments in China aren’t operational.

Please mind that Chinese New Year’s Eve in 2021 is on February 11th, and the holiday itself, Chinese New Year’s Day in 2021, starts on February 12th.

The dates for the next years are:

  • 2022 Chinese New Year – February 1st
  • 2023 Chinese New Year – January 22nd
  • 2024 Chinese New Year – February 10th

As a dropshipping business owner, you need to keep these dates in mind because:

  • Manufacturing facilities, warehouses, and offices in China are closed: everybody is partying and having a good time, so there’s no one available to work on production lines, or to stock items, or even to handle customers’ queries
  • The banks are also temporarily inactive, so it will take more time than usual to process the payments and any financial transactions
  • Post offices, transportation hubs, and shipment services are also out of operation, so orders processing will take much more time than usual

But is it a problem?

In fact, absolutely not!

None of these factors will hurt your dropshipping business if you take some necessary steps in advance.

Look at this story of a dropshipping newcomer: he totally forgot about the AliExpress Chinese New Year and launched his AliExpress dropshipping business exactly at this point of time! Still, he managed to sort out all the related issues and minimize the number of refund requests. As a result, he received his first order on the next day after the store launch. What’s more, he made $3,500 within 45 days of the store operation.

What’s the secret to managing an online store efficiently when there’s a major holiday ahead? Here are some ideas!

How to run your dropshipping business during AliExpress Chinese New Year?

Don’t worry about this upcoming holiday; simply follow these basic instructions.

Contact your sellers to learn about their working schedule and see if it can affect the supply chains

Ideally, you need to write to EACH of your AliExpress suppliers.

This will take some time, of course – but the result will be totally worth the efforts!

Ask the sellers to tell you their exact vacation dates and the time they expect to get back to work. This way, you will get some general understanding of your own working schedule in the next several weeks.

Notify your store visitors about the changes in delivery times

The most important thing is to make sure your customers see the new delivery and processing times BEFORE they place their orders.

You don’t need to go into details and tell a whole story about the AliExpress Chinese New Year and its impact on your store operation. To your buyers, this is just an annoying piece of unnecessary information. All they really need to know is when to expect the package, so focus on this.

Edit the contents of your informational pages

There should be a separate page on your website that explains delivery terms and shipping times. If your store is built with the help of AliDropship plugin, it’s the Shipping page. Here, you have the general shipping information explained, and a list of delivery times valid for different regions.

The shipping and delivery terms page you need to modify before AliExpress Chinese New Year

Simply edit the ‘Estimated Shipping Time’ column according to the info you got from your AliExpress suppliers.

Work on your product descriptions

If possible, write the expected delivery period in the beginning of every product description. Something like this (with the relevant amount of days!) should work:

Please note: you will receive the item in 21-28 days after placing your order. Kindly go to our Shipping page to read about the delivery times for your region!

Yes, while AliExpress Chinese New Year festivities keep going, you can even put the Shipping page link into the items’ descriptions. This way, your potential buyers will know where they can learn more about the shipping time. And when the holiday period is over, you can safely remove this line from your products’ descriptions, and rewrite the estimated shipping time info.

Repeat this on your social media and elsewhere

It is a good idea to create a banner that says something like:

Right now, we have a bit more orders than usual 🙂 To keep everyone happy with their purchases, we are extending the orders processing time. Please note that it is now taking us up to 3 business days to arrange the delivery of your package. Thank you so much for your patience and understanding!

You can put this banner on your website and post it on your Instagram and Facebook feed. You can even pin this post to the top of your Facebook page’s timeline to make sure everyone sees it and doesn’t get wrong expectations. Again, link the banner to your Shipping page – after clicking on the banner, your customers will be redirected to the page with the detailed info.

As soon as your suppliers come back to work in their normal operational mode, remove the banner from your online store and undo the post pinning on Facebook.

Plan your communication with customers carefully

A common recommendation is to stop all your promotional efforts and cut down spending on your ads during this period of time. However, when talking about how to make a fortune with a dropshipping business, we don’t consider this necessary.

It would be a mistake to stop answering your clients’ calls, emails, messages and comments on social networks. Keep talking to your customers with the same intensity you normally have, and check if every new client understands your notification. To make this task easier, create a template email and send it to every person who placed an order on your website during this period of time. If you have an AliDropship-based store, go to the Notifications tab in your Settings section:

Purchase email notification you need to modify before AliExpress Chinese New Year

Write something like this:

Hi, we’re excited to receive your order! It’s being processed right now, and the package will arrive to you in 21-28 days. If you have any questions, feel free to contact us at any time!

It is important to edit your Shipping page info and products’ descriptions BEFORE you start sending these emails! This way, you’ll be able to include a link to the Shipping page into these emails, and ask the readers to pay attention to these details.

Basically, that’s it!

As you can see, the AliExpress Chinese New Year impact on business is not a problem at all. A slight change to your day-to-day operations will help you keep your buyers happy and satisfied with products from China. Keep your dropshipping business running, follow these simple steps and enjoy a great performance of your dropshipping store even in the trickiest times!

Source link

Dropshipping For Dummies: Starting Your Online Business In 15 Steps

Are you tired of working on a full-time job or just want to earn some extra money? Starting your own ecommerce business and selling products online can be the answer for you! With our dropshipping for dummies guide, you will understand why dropshipping is the most affordable and least energy-consuming way to pull it off!

So, you’ve decided to get your own dropshipping store, and even purchased our plugin for this purpose – now what? Let’s explore the step-by-step process of launching your awesome moneymaking business!

Dropshipping for dummies: technical issues

First things first: let’s start our “dropshipping for dummies” guide with the essential basics!

To make the most of the AliDropship plugin, you need to install it on the website where your store will be located. Here’s what you need to do if you don’t have the necessary site yet.

1. Buy a domain

When creating a website for the first time in their life, most people have no idea what a domain is, and why they need to get it.

To put it simply, a domain name is the address of your website. All domain names are unique and there can’t be 2 identical domain names on the Internet.

For example, the domain name of our website is alidropship.com and it is the only one of its kind.

In order to get a domain name, visit websites such as Namecheap, for example. Type a desired domain name in the search box and click the search button.

If your domain name is already taken, you will get a list of available alternatives. You can choose a domain name from this list or look for another one.

If you want to learn more about how to choose the perfect domain name for your dropshipping store, feel free to read our article. And we’re switching to the next step!

2. Find a hosting provider

Let’s say you have chosen and bought a domain name. Now it’s high time to find a hosting provider and place your website on the Internet.

How and where do you find a hosting provider?

Any information on the Internet is stored on different servers. If you don’t know what a server is, in simple terms, it is a computer that works 24 hours a day and stores a lot of information.  This information can be easily accessed from other devices such as desktop computers, laptops, tablets, mobile phones, etc.

In order to make your dropshipping website accessible to other people on the Internet, you need to buy storage space on a server. This storage space is called hosting. A company that offers you hosting is a hosting provider.

You can find a hosting provider on the Internet or use our services. AliDropship hosting solution guarantees high technical performance and provides you with excellent customer service and support.

Please note: before buying hosting, make sure it meets the system requirements!

3. Install WordPress

When you have found a hosting provider and got a domain name, it’s time to build your website. For this purpose, you need to install WordPress on your hosting.

WordPress is a content management system that allows you to build and manage your website without any programming knowledge. WordPress is free and can be easily downloaded from the official website (WordPress.org).

The question we’d like to highlight in this dropshipping for dummies guide is “Why to choose WordPress over other content management systems?” Go here for a detailed answer! In a nutshell, if you want to use the best solution for AliExpress dropshipping, setting up WordPress is a must.

As a rule, there are 2 ways to install WordPress – automatic and manual. And each of them doesn’t pose any serious problems. In our knowledge base, we have a detailed plan on how to install WordPress, so feel free to read it.

If you do everything right, your WordPress admin panel will look something like this.

Dropshipping for dummies: this is how your WordPress admin panel should look like

4. Install AliDropship Plugin

Well, the hardest part is over. It’s high time to install AliDropship Plugin and start making money.

Go to your WP account, choose the Plugins tab, click the “add new” button, upload the plugin from your computer and install it.

Congratulations! Your plugin is installed successfully.

Dropshipping for dummies: here is how you install a plugin on WordPress

5. Activate your AliDropship license key

After installing the plugin, you have to activate it so that it could start working. For that purpose, you need your key license.

You can find the key in two places – on the “Thank You” page that you see right after purchasing the AliDropship plugin or in the confirmation email that you can find in your inbox.

Copy the license key, paste it into the plugin settings, and click the “Activate” button.

Dropshipping for dummies: how to activate your AliDropship license key

Well done! Your AliDropship Plugin is good to go.

Please note that the key license is unique and valid for one domain name only! So if you want to share it with your friends, it won’t do the trick.

Dropshipping for dummies: the creative part

Hopefully, you have successfully completed all the technical requirements. Now, it’s time to be creative!

Please note, if you still have some difficulties with any technical issues, visit our help center or contact our support team. They are always glad to help you.

6. Choose the theme for your store

A theme determines your website appearance. In other words, when you choose a theme, you choose the design of your website.

We offer you many beautiful themes that have great customization options. All themes are free and you can easily download them from our website.

dropshipping for dummies choosing themes

We have tested all the themes and can safely say that each of them is perfect for customizing a dropshipping store. So choose the one that you like the most and download it.

After that, go to your WordPress panel, find the Appearance button, and click Themes. In the opened window, find the Add New button, choose the downloaded theme, and install it. Don’t forget to activate the chosen theme!

Let’s say, you’ve installed the Andy Warhol theme. In this case, your store will look something like this.

best WP themes

Now, let’s make your website unique and memorable!

7. Customize your dropshipping website

Before you get started your ecommerce business, you need to create the store design elements such as your own store logo, favicon, main page images, and banners. You can do it on your own or with the help of professional designers. Of course, it is not necessary to appeal to the big design studios and pay them a lot of money! You can turn to freelancers to get it, for example.

After getting all the pictures, go to the customization section, and change all the things related to your website appearance. Feel free to play around with colors and pictures to achieve the website design you like! But before you make any changes, kindly go to the Themes section of our Knowledge base to see how to customize your specific theme properly.

Also, don’t forget to create product categories and menus. Think of your website structure carefully and evaluate whether it is easy to use or not. If you have some doubts, ask your family and friends to test your website, think over their opinions, and make all the necessary changes.

Dropshipping for dummies: the financial side

Your goal to start this business was to create a profitable source of income, right? Let’s figure out how to deal with the money-related issues!

8. Choose the currency

Now, it’s time to start configuring the AliDropship plugin settings. Let’s begin with choosing the currency.

Click the orange button at the top of the menu, select the settings tab, and open the general section. Here you can choose your website currency.

The default currency is US dollars, but the plugin supports many other currencies as well. Choose the currency you need and activate it. In case you want to let your customers view your prices in different currencies, don’t forget to select the additional ones.

Dropshipping for dummies: how to modify currency settings

9. Set up your markup formula

The currency is selected, so it’s time to set your prices to make sure you get the best profit margin.

When you import products from AliExpress into your store, they are transferred with their original prices. In order to get a profit, you need to determine pricing rules and set margins. The AliDropship plugin has a feature that will help you with this. You can create as many formulas as you need and set any kind of price you like.

However, we highly recommend you to get familiar with our pricing tips and follow them in the early stages of your business development.

Besides that, make a point of activating the rounding option. With this feature, prices like $9.71 and $5.48 will be automatically changed to $10 and $5, respectively. In terms of buyers’ psychology and level of trust, it is a good decision.

10. Set up your payment gateways

After setting up the prices, you need to choose a payment gateway. In simple terms, a payment gateway is an online equivalent of a credit card terminal that one uses when buying goods at a brick and mortar store. AliDropship plugin supports many payment gateways, beginning with such giants as PayPal and ending with not very popular ones. Click the link and choose what you like the most.

Dropshipping for dummies: product pages

We’re getting close to the final! There are only 5 steps left! Let’s go!

11. Import products to your store

Now, when almost everything is ready to start your ecommerce business, you have to fill your online store with goods.

To start importing products from AliExpress, you need to install AliDropship Google Chrome Extension. This tool allows you to import products in bulk, edit product descriptions, and manage all the things related to delivery.

Once the extension is installed, click the AliExpress button and choose the Import products tab. Select the Use Direct Import button.

You will be redirected to AliExpress.com. Enter your search request in the search box and start selecting products with the lowest prices, free shipping option, and the highest ratings – you can read more about the hunt for the perfect products here.

dropshipping for dummies niche category

When the items are selected, you have 2 options of products import – single product import and bulk import.

If you need to import only one item, click the orange AliDropship logo near it. If the item is imported successfully, you will see a tick near the logo.

[slider_1]

In case you need to import products in bulk, write the keywords in the search bar, select a category, and click the import items button on the main panel. All the products will be imported into your Import list.

Dropshipping for dummies product import in bulk

12. Edit your product pages

Every ecommerce entrepreneur understands how important for the product pages to look appealing to the customers.

There are 2 ways to edit product pages – you can do it before importing products or after that. Actually, it doesn’t make much difference.

First, edit your product titles and descriptions and make them more readable and clear. In addition, don’t forget to edit your permalinks and remove everything you do not need!

Secondly, you need to make changes in the pictures of your products. For that purpose, use the built-in Image Editor. Delete all AliExpress logos in the picture, change the size, add your own labels, etc.

Dropshipping for dummies: how to use AliDropship's built-in Image Editor

13. Import reviews to your store

The next step is importing reviews to your store directly from AliExpress.

Feedback is a powerful tool to build trust with your visitors and turn them into loyal customers. Most of the conducted researches points out that feedback is very motivating and helps people make decisions faster. Customers tend to trust each other more than any advertisement.

You have many different options to import reviews from AliExpress, such as – choose the number of reviews per product, add reviews only in your language, import reviews with images only, etc.

Dropshipping for dummies: importing product reviews

14. Set up shipping options

Carefully decide on what shipping methods your store will offer your clients. The plugin has a special section where you can enable or disable different shipping options and select the countries that you want to deliver to.

You can add up to four different shipping options. For example, free shipping, super savings shipping, standard shipping, and expedited shipping. However, we highly recommend you to focus on using free shipping options because it encourages customers to buy more. A study found that 62% of all online consumers would not have bought products online if they had not received free shipping.

15. Set up SEO

Your dropshipping store is almost ready. The last point is your website promotion. We recommend you to use SEO tools available with the AliDropship plugin.

SEO is a very important thing for an ecommerce business because it drives more traffic to your website and improves your website performance. We have a great article about how to create a great SEO campaign, so feel free to read it.

Dropshipping for dummies: activating SEO settings

That was the final step in this “dropshipping for dummies” guide to starting your own business. Of course, there is still much work to be done, but now, you know the basics.

As a bonus, we have prepared for you a set of questions from our support team that all beginners usually ask.

Dropshipping for dummies: FAQ

1. Do you ship to…?  How long is the delivery time to…?

AliDropship only develops and sells software for dropshipping and creates ready-to-go dropshipping stores for our clients. Therefore, we do not manufacture, stock, or ship any products ourselves!

If you’re asking about our plugins or add-ons, you will get them immediately after making a purchase.

2. Can you send me a list of the best AliExpress suppliers?

Please, read the tips on choosing the best suppliers here – and see how to pick them from our dedicated database!

3. Which plugin is the best – WooCommerce AliDropship plugin or AliDropship plugin?

Both plugins are perfect for dropshipping. If you already are an experienced entrepreneur willing to run your dropshipping business on the WooCommerce platform, choose the WooCommerce Dropshipping plugin. If you’re a newcomer with no tech background, pay attention to AliDropship Plugin. To learn more about the difference between the plugins, feel free to read this article.

4. Can I import products from other websites?

No, you can’t. AliDropship Plugin is developed to dropship products from AliExpress only.

5. What kind of profit can I get with AliDropship?

Your profits depend on your effort. To get a general idea about the possible financial outcome of running a dropshipping business with AliDropship, feel free to read real-life success stories of our clients.

Congratulations! You have finished the ‘dropshipping for dummies’ guide. After reading it, you should have an understanding of the basics of the development process. And, hopefully, now you know how to set up your dropshipping store! Although, if you want to save your time and get a ready to go online store made with your preferences, we offer you a unique solution in Custom stores! After receiving your store, you can easily follow our tips to start making really good money! Good luck!

Source link

20 Proven Ways To Make The First Sales In Dropshipping

How to make your first dropshipping sales?

It’s the question that bothers many dropshipping newcomers. Let’s see what we have in our bag of tricks to bring these worries to a close.

So, you’ve got your online dropshipping store fully prepared.

What’s next?

Sitting tight and waiting until money starts pouring in out of the blue?

Well, it may do the trick if you’re super lucky.

However, usually it doesn’t work like this. The level of competition in dropshipping is quite high.

Even if you luck out in the beginning, one day the bottom will drop out. The sudden flow of orders will dry up.

The truth is that you need to take actions to win customers.

Of course, the first step is always the hardest. You should know what actions can set the wheels in motion.

This article will give you a clue on how to get sales in dropshipping.

1. Target the right audience

Three young women in sports apparel looking at their smartphones and excited with their first dropshipping sales.

You may have a unique online store and great ideas for your advertisements, but…

It makes no sense if you don’t know who your target audience is.

For instance, you could offer dog collars to cat owners a thousand times, and it won’t make any sense: they won’t buy a thing. Moreover, this just could irritate them.

Trust me, this is the last thing you need.

But the same dog collars will definitely catch dog owners’ attention.

Thus, you should zero in on the people who see fit to buy your products. If you know who they are, you can easily target them on Facebook, Instagram, etc. Here’s what you need to know about your buyers – and here’s how to source the necessary information.

2. Add customer reviews to make your first dropshipping sales

How can you know that AliDropship plugin is an excellent dropshipping tool?

You could take me at my word, of course. But, if you want to check my honesty, you can visit our Success Stories section. There, you’ll find enough dropshipping entrepreneurs’ stories backing it up.

The point is, many people hesitate before making a purchase. Customers lack trust to businesses and need to see some evidence of their reliability.

Thus, for those who take their first steps in dropshipping, it turns out especially difficult to prove this. Or not?

Actually, AliDropship plugin allows you to import customer reviews right from AliExpress along with the products. It will greatly help you out if you haven’t received any reviews yourself yet. Plus, you can install a special Review Page add-on to create an eye-catching review page.

Just keep it in mind, positive feedback increases your credibility and customer confidence. This, in turn, leads to more sales!

3. Make your product pages appealing and informative

Before buying something, at first, you should make sure it’s exactly what you need, shouldn’t you?

How can you do this when shopping online?

By exploring product pages, of course!

However, entrepreneurs don’t always pay the necessary attention to them. As a result, consumers see some superficial information that leaves them cold.

Your customers need to get the clear picture of a necessary item by exploring the product page. So, your product descriptions and images should be appealing and informative to make your clients pull the trigger.

4. Start your blog to bring your first clients in

A person writing down ideas in a notebook and preparing to start a blogTo make your first dropshipping sales, you need customers to start visiting your online store. In other words, you should drive traffic to your website.

One of the most powerful and effective things you can do for this is starting a blog on your site. Useful and interesting content is exactly what your audience is looking for on the Internet.

Besides, this will help you win customer trust, which, in turn, will make them buy from your store.

Dropshipping with WordPress and AliDropship lets you start your own blog in a couple of clicks.

5. Use coupons to push customers to buy

Everyone wants to buy something cheaper than it really is, right?

Right. Even if people always put buying some item on ice, the prospects of getting it for less money can put a stop to the delay.

Using coupons to allow your clients to get some discount is an efficient tool to make your first ecommerce sales.

Fortunately, AliDropship plugin has the option which lets you easily create such coupons. Use it and reap the rewards!

6. Run a contest or giveaway

Another great idea for making your first ecommerce sales is throwing a contest or giveaway.

For example, each tenth buyer gets some item for free. Or each twentieth who reposts your advertising post gets a discount. And so on. You’ve got the idea.

This method is as effective as using coupons. As we’ve mentioned, customers are eager to get some benefits. So, make a point of using it.

7. Launch Google Ads


Which website is the most popular in the world?

You’re right on the money! It’s google.com.

A great way to make people aware of your online store is putting your advertisement at the top of Google search results. There are straightforward guidelines that let you easily launch your Google Ads campaign.

Yet, you need to learn about other entrepreneurs’ experience before giving it a try.

If you set up everything properly, the money you’ve spent on the advertisement will pay off in the blink of an eye.

8. Use Google Shopping platform

If you want to get the maximum effect from Google Ads, using Google Shopping platform is a must.

The platform lets you show each of your products on Google individually. This sort of advertisement is more likely to catch customer eye than a search ad. Moreover, it allows you to get straight to the buying process.

To give you a hand in promoting your goods on Google Shopping, our team has developed Google Merchant add-on. With this tool, you can easily create your product catalog for the platform and make your first ecommerce sales.

9. Team up with influencers

Earning customer trust is crucial to get the ball rolling.

Usually, you need some time to achieve it on your own. But, if you team up with someone who’s already won the necessary trust, it’s going to put a dent in solving this problem.

There are dozens of influencers on such websites as Instagram and YouTube. Each of them has at least several thousand followers who trust them. If one consents to promote your products, you’ll make your first ecommerce sales sooner than you expect.

One of the most popular ways to advertise your online store through influencers is getting Instagram shoutouts. Yet, YouTube is the second popular site in the world. And the influencers from this platform look really promising.

10. Launch Facebook and Instagram Ads

Launching the Facebook app on a smartphoneSocial media is crawling with your potential clients.

If you know what country they live in, how old they are and what they’re interested in, then you can target them with minimum effort. The two most popular social networks provide you with such an opportunity.

On Facebook or Instagram, you can launch your advertising campaigns based on your customer interests, age and location. So, you can be sure they won’t miss it.

11. Send out follow-ups

Follow-up marketing could be a breakthrough tool to make your first sales in dropshipping.

Yet, it requires to take the right approach. You should know what and when to send to your customers so that this won’t put them off.

So, you need to work out the best strategies and send you follow-ups leading your clients gradually towards making a purchase.

12. Shoot video reviews of your products

We’ve already mentioned that the most valuable thing for customers is information.

They need to be sure that the things they’re about to buy are worthwhile.

So, what could give them the most comprehensive picture of an item?

Right, your product images and descriptions matter a lot. But, video content makes a difference. Besides, it’s more engaging and easier to perceive, it looks more convincing.

If you shoot detailed reviews of your products and put them on YouTube, Facebook, your website, etc., you’ll see your first ecommerce sales really soon.

13. Speed up your website

The lack of sales can come from purely technical reasons. One of the most common problems of new ecommerce websites is speed.

Pages with heavy files (mostly uncompressed images and videos) take too long to load. As a result, even those people who took your advertising bait get frustrated and leave.

14. Focus on one product

After launching their business, some beginner dropshippers start advertising several products at once – as many as the budget allows. But this strategy isn’t the best choice for a new business.

Instead, try focusing on just one product. In any dropshipping niche, there’s an item which is more popular than others. You could call it the flagship product. Concentrating your efforts on advertising this particular item should be enough to result in your first dropshipping sales.

15. Test different ads and pages

In most cases, you can’t be sure if your audience will pay attention to the ads you’ve made. Sometimes what seemed like a brilliant idea simply doesn’t work. And you don’t know why! That’s why experienced marketers recommend creating several ad variations and running them at the same time. After a while, you will be able to pick the best-performing one.

Same goes for product pages in your store. Use split testing to find the best-converting variation.

16. Optimize your store for search engines

Your first dropshipping sales can come not from advertising but from search engines. That is if your site is properly optimized.

SEO can become a source of free traffic. Although it’s not easy to compete with other brands (especially in certain niches), it’s still possible to drive traffic with long-tail keywords.

17. Use urgency

One of the ways to make your first sale is to properly motivate your audience. Fear of missing out (FOMO) works perfectly here.

Marketers mostly use two techniques – limited time and limited supply. Simply put, either claim that the offer is temporary or that you’re running low on stock.

Moreover, you can use these urgency tricks not only on product pages but on ads as well.

18. Promote on Pinterest

Unlike other social networks, Pinterest is more of a search engine. 48% of respondents say they use Pinterest to find or buy products.

In other words, these people actually want to see ads coming from all kinds of brands. They look for inspirations and new product ideas, and they buy stuff based on what they saw there.

19. Make a FAQ page

In ecommerce, trust is crucial. Often, potential customers don’t buy anything simply because they’re not sure how your business works. So, your job is to answer all the questions they may have.

Many entrepreneurs create FAQ pages for this purpose where they answer the most common questions related to shipping time and cost, refund policy, payment options, etc.

20. Improve your website design

Finally, to make your first dropshipping sales, you may need to change the design of your site. Often, beginner entrepreneurs make their stores too bright or create too many details. Today, simplicity is the key to success. When a person visits your store, nothing should distract him or her from the shopping process.

So, take a critical look at your site design. Perhaps, this is what stops you from making your first sale online.

If you want to make your first dropshipping sales as soon as possible, consider purchasing a copy of AliDropship’s Premium Stores. You will get a professionally made website along with the original product database and even marketing materials, which will let you start making money much faster.

Source link

25 Ecommerce Hacks To Drive More Traffic, Raise Conversions And Boost Sales

Are you new to online retail? In this case, let me share 25 ecommerce hacks that will help you start and develop your online business in 2021.

Commonly, beginner entrepreneurs lack the experience they need to successfully start and develop their businesses. Of course, as they try out different strategies and approaches, they gradually learn how to deal with typical ecommerce issues.

But often, they make a little bit too many mistakes by this time. That’s why in this article, I have gathered 25 ecommerce hacks that will help you drive traffic to your online store, increase your conversion rates and start making actual money with your business.

1. Target long-tail keywords

One of the benefits of search engine optimization is that this traffic is free. Yes, you do have to invest some money into optimization. For example, certain SEO services like Ahrefs or Semrush require paid subscription. But once you have finished optimizing, you don’t need to pay for each site visitor that comes from search engines.

Optimizing your site for long-tail keywords offers at least two more important benefits.

First, such keywords are usually less competitive than short ones. “T-shirt online” will have higher search volume than “T-shirts with a funny cat print”.

Second, long-tail keywords are much more specific. People using them know exactly what they want and have stronger intentions. If I search for “metal guitar picks online”, it’s most likely I already want to buy this product. As a result, traffic that comes from such keywords converts considerably better.

2. Optimize for mobile

Mobile accounts for 65% of all ecommerce traffic and 53% of online sales. It means that about half of your customers use smartphones and tablets to browse your wares. If you don’t make this user experience pleasant, you’re going to lose customers.

The good news is all AliDropship themes are both desktop- and mobile-friendly!

3. Drive traffic that actually converts

Driving more traffic to an ecommerce site doesn’t necessarily result in higher conversions. There are plenty of ways to make people visit your site. But what’s the quality of this traffic?

If a part of your audience gladly follows links but never purchases anything, you should probably switch to another audience segment or traffic source. It doesn’t mean you shouldn’t try to increase the conversion rate of a given traffic source. But don’t get obsessed with it if nothing works.

Remember, 80% of results come from 20% of efforts.

4. Use retargeting ads

Many ecommerce hacks teach you how to drive potential buyers to your online store. But what do you do with the people who did visit the site and then left?

Regular ads are mostly targeted at people who might be interested in particular products. No matter how hard you try, most people who see such ads have no interest in them.

But retargeting ads follow people who visited your ecommerce store and viewed at least a few products from its inventory. After they leave, retargeting ads keep popping up on other sites they visit and advertise the same or similar products.

This can drive former site visitors back to your store.

5. Use email marketing and remarketing

Another way to get back site visitors is to use emails. That’s why many ecommerce businesses try their best to get visitors’ contact information. Besides, such audiences better convert as they already know about your store and products.

You can send emails reminding them of the products they put in the shopping cart (but never made it to the checkout). Cart abandonment is very common in ecommerce. Coupon and discount offers also stimulate former visitors to come back. Even if a person has bought something, it’s a good idea to tell him or her about new goods or upcoming promotions.

You can also use remarketing on Facebook to get back the hotter part of your audience.

6. Speed up your site

Modern customers are impatient. After all, if a particular site doesn’t load fast enough, there are plenty of other resources in the search results. Same goes for advertising on social media. Even if a user clicks on your ad, in most cases he or she is not interested enough to wait more than a few seconds.

So, make sure you compress all images on your product pages and check their loading speed. SEO Image Optimizer tool can do just that – and help you out with a number of other SEO-focused tasks.

7. Use customer reviews and UGC for advertising

People don’t really trust businesses. I mean, of course, most people don’t believe in conspiracy theories. Still, they do understand that no business will ever tell you about real issues related to their goods and services. But real customers don’t lie!

Therefore, it’s a good idea to use real customer reviews when designing your ads. Additionally, you can use other types of user-generated content (UGC) to show your products making people happy. Photos, videos, posts – anything goes!

8. Stimulate buyers to leave reviews

This is one of the less obvious ecommerce hacks. Using customer testimonials and reviews is smart. But stimulating them to write reviews or send you photos is even smarter!

To do it, ecommerce marketers often launch contests on social media or offer coupons for the next purchase in exchange.

9. Show real discounts

Speaking of discounts. Cutting prices is an old but effective method for increasing conversions. But discounts will work even better if you show the price customers would have paid without it. This simple move makes the value of your offer much more obvious.

10. Use split testing

The problem with ecommerce hacks is that most of them are rather abstract. It’s really difficult to provide detailed instructions on what to do with each step of your promotion strategy. Many things depend on your niche and products, where you advertise and so on.

That’s why entrepreneurs should be ready to solve such issues on their own – by using A/B tests.

Also known as split testing, this method drives equal portions of traffic to two or more product pages, posts or ads. In time, you will be able to tell which one works better.

For this purpose, use AliDropship’s Split Test add-on. It lets you compare different versions of product pages and provides detailed reports on their performance.

11. Use seasonal offers

Even if your niche has nothing to do with traditional holidays such as Halloween or Christmas, you should still create special holiday offers.

Customers expect sales and discounts during such seasons, especially during Black Friday and Cyber Monday. All you have to do is to prepare an advertising campaign and decorate your site properly.

12. Deliver more than you promise

Making promises is easier than keeping them. But that’s one of your tools to interest potential buyers. Overpromising can be dangerous: if you fail to carry out these obligations, your reputation will suffer a lot.

Try underpromising instead! And delivering a bit more than customers expected.

Today businesses can surprise site visitors with free shipping, discounts on larger orders, small gifts they put in packages, etc. Such care tokens can turn random buyers into loyal customers and brand advocates.

To create various offers in your store, try using AliDropship’s add-ons – Gift Box, Bulk Discounts and Product Bundle.

13. Create better product descriptions

When making a purchasing decision, people want to know absolutely everything about your goods. Their size, weight, the materials they were made of, whether an adapter or batteries will be required, etc. – details matter!

Take a look at your descriptions and try asking questions as if you were a customer. Moreover, show your customers how a product works!

14. Use videos and GIFs in product descriptions

Describing a product’s functions takes too long. Besides, reading it will not always be enough to make people believe you. But showing is another story!

Short videos or GIFs demonstrating how a product solves a problem can do wonders. That’s why our team mostly uses videos for advertising as well.

15. Use SEO titles that describe solutions

The same approach can be used when you write SEO titles for product pages. If a title simply describes “features”, it can hardly draw attention. But a name that tells readers what problem they can solve with this product is an eye-catching one. “Car seat leather repair paste” – everything’s clear!

16. Improve your category pages

In addition to the previous ecommerce hacks, you may also want to pay more attention to your category pages. Often customers want to learn more about the products you sell before making a decision. They need guidance, tips and recommendations.

That’s why it’s a good idea to answer all their questions on category pages.

17. Use Facebook lookalike audiences

Understanding what kind of people buy your goods isn’t always easy. Some audience segments simply don’t buy anything. That’s why marketers use Facebook lookalikes letting the algorithm analyze your best buyers and find similar users.

18. Use trust badges

Showing trust badges is very important to convince potential customers that your business can be trusted. Unlike traditional shopping, buyers can’t get their goods right after giving you the money. That’s why all ecommerce stores have various security logos.

19. Provide as may payment options as you can

Imagine a customer wants to buy a product from your store. He can only pay with a PayPal account. But you accept only bank cards. As a result, you lose a customer simply because of a technical problem.

The more payment options your business provides, the more clients it can service.

20. Use exit-intent pop-ups

When a site visitor moves the cursor to close your site, is there anything you can do? In fact, there is!

When it happens, exit-intent pop-ups appear on the screen to offer the visitor who’s about to leave a discount or another special offer that can change his or her mind.

21. Create a sense of urgency

It’s good to know there’s a store selling a product you’re interested in. It’s also good to know the seller offers a discount for this item. But what if the discount is temporary or there’s only a few items left in stock?

A sense of urgency stimulates visitors to make decisions faster as people don’t want to miss rare opportunities.

22. Cross-sells

Imagine a customer saw your ad on Facebook and came to your website to buy this item. That’s a success, but you can actually do better! Although the buyer wants to purchase only one particular item, it doesn’t mean you can’t sell more to him or her.

Cross-selling is when you sell complementary goods along with the one your customer wanted to buy initially. By offering goods related to the initial purchase, one can increase the customer’s order value.

Use AliDropship’s Upsell and Purchase Upsell add-ons to sell more products to site visitors.

23. Notify site visitors of recent sales

You have probably noticed that many ecommerce hacks utilize customers’ fear of missing out (FOMO). This is one more method that makes site visitors worry about getting here too late.

The idea is to make a pop-up that appears soon after a person comes to your store and tells that another visitor has made a purchase.

Use Recent Sales Pop-Up add-on to create such notifications.

24. Make checkout faster

Sometimes buyers add a product to the shopping cart, go to the checkout, but then stop. One of the possible reasons why they do it is because your checkout process takes too long, or you make customers fill in too many unnecessary fields, or there’s something distracting them like an ad.

When customers get to the checkout, this is your final straight, the last lap in the race. Make sure it’s as short as possible and there are no turn offs.

25. Don’t make visitors register

You probably already know that, but I’ll say it anyway, just in case. Most people don’t like it when websites don’t let them do something unless they register. It takes time, you have to come up with another login and password, and maybe you’ll never visit this site again.

A lot of potential customers with the intention to buy something will simply leave. Today most businesses allow people to checkout without registering.

Read other articles on our blog to find even more ecommerce hacks and tips. Additionally, on AliDropship, you will find lots of tools for your dropshipping business including AliDropship add-ons. If you’re new to dropshipping, you can easily launch a new business by purchasing an exact copy of our Premium Stores one of which makes over $2 million a year!

Source link

Ecommerce Returns: How Do They Work In Dropshipping?

Properly managing ecommerce returns and refunds is certainly not an easy task. And many ecommerce entrepreneurs, both new and experienced, have to face this issue. 

In this day and age, the ecommerce industry is flourishing and is becoming a regular part of everyday life, as more and more people are engaged in online shopping. Now, completing an online purchase is significantly more convenient than ever before. This is because many businesses are making an effort to make the purchasing experience more comfortable and advantageous for potential customers.

Different ecommerce companies are implementing various refund and return strategies to win over the customer’s trust. Naturally, this boosts the buying activity, which can only bring positive results for the ecommerce business.

Although this does have its drawbacks, let’s make one thing clear – refunds are not something an ecommerce entrepreneur needs to constantly stress about. Refunds and returns are a part of any retail business, regular or ecommerce. This applies to the dropshipping model as well.

So, in this article, we will discuss how to properly handle the issue of ecommerce returns.

The current state of ecommerce returns worldwide

All retail businesses encounter returns and refunds for a variety of reasons. As a matter of fact, about 30% of all ordered online products are returned.

Certain categories of products can have higher return rates and refunds than others. If you’re thinking of starting a dropshipping business, it’s useful to be aware of this. So, here are the categories with the highest refunds and returns rates:

  • Clothing and shoes (mostly, because the buyers choose the wrong size, and not because this niche is ‘faulty’ in general)
  • Electronics
  • Jewelry and accessories
  • Entertainment

There has to be some kind of cause for this, right? Based on recent ecommerce return rate statistics, here are the most common reasons why customers return their orders:

  • Received damaged goods
  • Decided the product didn’t match the description
  • Got poor quality items
  • Ordered more than 1 item
  • Had an issue with delivery
  • Changed their mind and wanted the product no longer

To avoid any inconveniences, dropshippers need to provide more information on the product, along with high-quality photos and images. Also, the store layout along with the product pages needs to be kept as simple as possible, so that consumers don’t make any mistakes while putting in an order request. So, make sure your customers have a seamless shopping experience.

This will result in customers being more informed about the product and making smarter purchasing decisions, which will lead to fewer returns and refunds.

Furthermore, keep in mind that consumers from different countries have different purchasing habits as well as return and refund habits. So, when you decide to target a particular country, closely analyse that country return rate and the reasoning behind it.

However, returns are bound to happen, regardless of how perfect you construct your online store and product offering is.

How to handle online shopping returns

Dealing with returns and refunds is certainly not a fun task, but it’s definitely not something you should constantly stress about. Returns are a recurring aspect in the retail industry, regardless of whether it’s an online or a brick-and-mortar store.

The refund and return process isn’t always a challenging thing to manage! Many entrepreneurs find creative and trouble-free ways to sort it out. If you’re wondering how other people are dealing with this business aspect, you are welcome to look at the experience of Kitty from New Zealand and see how she successfully handles returns and refunds in her store.

So, how can you prepare to this part of your business management?

Ecommerce returns in dropshipping

Considering you’re running a dropshipping business, your refunds or returns are going to look a little bit different from the traditional process.

In the traditional ecommerce business model, if customers aren’t satisfied with the received products, they simply return them to the seller.

However, in the dropshipping model, the returns management process is handled slightly differently. Generally, a dropshipping supplier is on the other side of the world. So, if for whatever reason the customer isn’t happy with the purchase, what do you do? Do you tell the customer to send the products back to China? Or to you?

Well, since you’re dealing with products that don’t belong to you, it might seem a little confusing on what course of actions you should take in case of a demand for a return. The key point to remember is that, since you’re a dropshipper, you don’t necessarily need to have your customers return their products.

Instead, offer to provide them refunds without returns. This solution works great for you, and your customer. Simply ask your customer if they’d want a full refund and tell them they can keep the received item.

However, before saying that, here is what your first need to consider.

Establish a clear returns policy

As we stated earlier, having a clear return and refund policy is a must for an online store. In fact, according to online research, 80% of online shoppers are scared away from a brand with an indistinctive return policy.

So, when a customer complaint arises, you can refer to your return policy to process the order. However, carefully choose the words you state. To ensure you provide a hassle-free return, be sure to ask your customers to tell you what went wrong and to send you a picture of the product.

Look into why the customer wants a refund or return

If you receive a customer complaint, you need to delicately ask why they want a possible return. Furthermore, remember to keep your tone apologetic and have a positive attitude. You want the customer to cooperate with you, and provide an explanation and, better yet, photo proof.

Resolve the customer complaint

Depending on the reason for the complaint, you should always consider a full refund. As you are a dropshipper, you definitely don’t want to spend extra money on the return of a product back to the supplier from a major online marketplace (most likely, AliExpress).

So, let’s look at the most frequently encountered reasons for a return or refund and what you should do in that situation.

  • The customer does not like the product

In this situation, you are unlikely to receive a refund from your dropshipping supplier. Simply not liking the ordered product is not a reason valid enough to get a refund. In this case, you have to decide for yourself whether to issue the refund or to deny the customer complaint.

Though, we would recommend to give your customer a full refund and move on. This may not happen often, but in case of good customer service, they might return for future purchases.

  • The product does not match the description/ is broken/ has never arrived

If your customer states anything of the above, simply ask politely for a photo of a faulty item and send the visual proof to your supplier together with a refund request. In case the customer claims the product has never arrived, check its tracking code to see if there are any package movements. Does it seem like your buyer complaint truly has a solid ground? Provide them with a full refund and don’t forget to apologize!

AliExpress has a strong buyer protection program with a full money-back guarantee. If for whatever reason your customer isn’t satisfied with the product, we recommend you get in touch with your supplier and try to resolve the issue as soon as possible.

If you weren’t able to talk with your seller, then you can open a dispute on AliExpress. Oftentimes, suppliers tend to refund inexpensive items quickly, without asking you to return the said items. They try to avoid disputes as it affects the store credit.

In the end, you can claim a full or partial refund for a product. For more details on how to handle the dispute, kindly go to this Knowledge Base article.

Final thoughts on how to handle ecommerce returns in dropshipping

Dealing with returns and refunds is certainly no easy task. However, when encountering this, you shouldn’t panic, as returns are a natural thing in the retail business. So, it is best to be prepared when you are faced with it.

Though, for a dropshipping entrepreneur, the task really isn’t as challenging. Bottom line is, one needs to have a clear returns policy so that if any inconveniences occur, the issue can be quickly resolved. Furthermore, make sure to always keep a level head and try to sort out any occurring issues politely.

Want to start dropshipping? One of the easiest ways is to get an exact copy of one of our successful stores! There are multiple stores to choose from, and all are time-tested and showing phenomenal results. By choosing this ready solution, you can skip establishing your online store and get straight to managing and promoting your dropshipping business! 

Source link

A User-Friendly Ecommerce Hosting Solution For Your Website

Looking for the best ecommerce hosting? Well, look no further! To create a successful ecommerce website, one needs to choose a hosting provider that will ensure smooth operation and trouble-free performance of the online store. And you can find this with our ecommerce hosting solution

Among many beginner ecommerce entrepreneurs, there is a slight confusion about hosting services. Some might even say that you have to have a technical background or some kind of experience to get an understanding of what is ecommerce web hosting, why you need it and which is better to choose. However, it is not as hard as you may think.

In this article, we will uncover what is ecommerce hosting and why it is required. We will also discuss the features you should pay special attention to, and the reasons why AliDropship hosting is the best choice for dropshipping entrepreneurs.

What is ecommerce hosting and why it is essential

Web hosting services allow individuals and organizations to launch and maintain websites on the Internet. For you to get a better understanding how it works – there are specific computer servers that host various websites on the Internet.

So, for Internet users to access your online store, they will need to enter your website address or domain name into the search box of the browser. Then, they will connect to the server of your website and be able to navigate through your online store. So, basically, without hosting, Internet users won’t find your online store and won’t be able to access it.

But that’s not all! While you have to purchase hosting, you also need to purchase a domain name. Since AliDropship does not provide domain names, so you have to go to another source to find one. We recommend heading over to domain registrars such as:

To learn more about domain names, you can look at our other article dedicated specifically to domains and domain registrars.

Keep in mind that when you purchase a ready online store from AliDropship, you get a premium domain name for FREE!

The most common ecommerce hosting questions

Ecommerce hosting has many features that ecommerce entrepreneurs have to be aware of. In fact, we have gathered a list of the most frequently asked questions from our customers and we are ready to answer them.

#1 What type of hosting does AliDropship offer?

Let’s first look at what types of hosting are out there. We are going to focus on the 2 most questioned types of hosting, the Dedicated hosting and the Shared hosting.

Shared hosting

Shared hosting is the most basic type of hosting. It does not require much technical knowledge to get started. As opposed to the other type of hosting, websites using shared hosting will share a server and its resources. As a result, based on the hosting plan, each site will have a specific amount of resources available. Therefore, the cost is lower because of the split resources.

This begs the question, who is this type of hosting best suited for? Considering that it offers the most favourable prices and is not technically complex, it is the best choice for beginner entrepreneurs and small business websites that don’t anticipate more than 20,000 monthly visitors.

Dedicated hosting 

These are the best available hosting services. And judging by the name, you might have guessed that these servers are dedicated to one individual. You won’t be sharing resources of the server with any other website, which will enable your website to perform to the fullest. Furthermore, if you get a dedicated server hosting, you can expect high uptime rates and quick loading speeds.

However, all these benefits come at a rather large price, as it is the most expensive type of hosting. These servers can cost up to $2,000 /month.

Now you might be guessing, who is this type of hosting for? These types of hosting plans are usually made for websites that have high traffic rates and are considered enterprise-level. Organizations that can consider this kind of hosting should have at least 100,000 monthly visitors.

So, what type of hosting does AliDropship offer? The answer is Shared hosting services, as it is the best solution for entrepreneurs looking to begin a dropshipping business. Furthermore, depending on your geographical location, you can select a server that is closest to your position. This will raise the chances of your website running more smoothly and efficiently.

#2 How much disk space should the ecommerce hosting have?

It is important to mention that disk space is the total data available to store on the web server. And the necessary amount of space heavily depends on the size of the website.

To get an estimation of how much disk space one requires, there needs to be an understanding that each store owner has different necessities and thus requires different amounts of disk space. So for each individual, it should be counted separately.

However, for an ecommerce entrepreneur, a starter, or in this case a “Silver”, hosting plan should be enough to start an online store. You can easily upgrade to a plan on better terms at any time in the control panel of the hosting.

Nevertheless, if you are still unsure how much space you need, but are eager to start your own online business, try our brand new store builder! There, you will get an automatically recommended hosting plan that will be evaluated, depending on how many products you expect to sell.

#3 How secure is AliDropship’s hosting service?

Information is extremely valuable and making sure that it stays disclosed is very important. With AliDropship’s hosting services, you can be certain that all your information remains secure and your website does not get hacked.

The hosting service provides an advanced security system that has many helpful tools, like a Free anti-DDoS guard accompanied by free SSL certificates on all the hosting plans. Even when you purchase a basic option, you can be sure that these things will be featured and your website will have a top of the line security system. So, you don’t have to install any additional software such as antiviruses.

However, there are still certain precautions you need to follow, to keep your data safe.

  • Keep up with updates of your CMS platform and its plugins (relevant information can be found on its official website) and always make sure you have the latest versions installed.
  • Use only official themes and plugins offered by your CMS. Nulled versions of paid scripts are extremely likely to be infected.
  • Use strong passwords, which contain at least 8 characters: numbers, uppercase and lowercase letters. Weak passes are very easy to crack.

You can find more recommendations in this article.

And don’t forget to follow basic suggestions, like do not enter your credentials from unsafe Wi-Fi connections, don’t store your logins and passwords on easily accessible platforms, etc.

#4 What’s so special about AliDropship’s ecommerce hosting?

If you plan to run your website on the WordPress CMS platform, you need to choose hosting software that is compatible with that initial platform. Luckily, ecommerce platforms that are powered by WordPress are among the most popular in the world with over 37% of websites which means there are plenty of hosting services to choose from.

However, it is preferable to choose one that is easy to manage and install. Luckily, AliDropship’s hosting is just that! It offers one-click WordPress platform installation, with reasonably priced plans starting at only $48 a year and responsive customer support if you need any assistance.

Even the cheapest version of the hosting plan has enough features for a beginner ecommerce entrepreneur. With 3 GB of disk space, unlimited bandwidth, up to 20 email addresses, FREE SSL, and many more features that can be seamlessly managed on an easy-to-handle control panel.

It is possible to make successful stores powered by AliDropship’s hosting. You may have seen our Established stores that make crazy amounts of money weekly! It may come as a surprise to you but AliDropship stores them on its hosting services. So, you can be sure that by getting our hosting, you get a chance to create a lucrative dropshipping store.

Final takeaways on AliDropship’s ecommerce hosting services

All things considered, if you are looking to start an ecommerce business, you need a reliable hosting provider. It will allow your store to function fluently, be secure, and easy to manage. You can get all of this by purchasing AliDropship’s ecommerce hosting services.

Reasonably priced plans along with all the user-friendly features make it a suitable option for any dropshipping entrepreneur. Moreover, the AliDropship plugin is perfectly optimized with the hosting service. As a result, you have a clear opportunity to create a successful dropshipping store with minimal costs.

The hosting plans allow you to easily set up an ecommerce business, and once your online store gains traction, you can always upgrade to a more suitable plan. The best part? You can jump into dropshipping straight away with an exact copy of one of these successful stores and enjoy the smooth – and profitable – business operation! 

Source link

 

Black Friday Ecommerce: Do’s And Don’ts Of Getting More Sales

Black Friday and other special shopping events traditionally mean that business owners cut the prices of their products and offer other generous deals. But is it really necessary for you to bear any kind of extra costs to enjoy better Black Friday ecommerce results in your store?

As you know, we in AliDropship run our own dropshipping stores to test new marketing strategies and improve the performance of our technical solutions.

Last year’s Black Friday ecommerce results turned out to be really curious; we are sure you can benefit from these findings, too!

Black Friday ecommerce rule#1: DON’T cut prices too much

Black Friday is the period when people are in general more likely to buy stuff. It doesn’t actually matter if you really introduce discounts or not; it’s the time when purchasing activity is defined by several supporting factors apart from item price.

One of our stores was offering a 15% discount coupon, while others were running with the unchanged prices. With the same intensity of promotional activity and administrative work, all the stores had nearly the same performance.

In other words, it’s not only the product price that motivates people to buy something during Black Friday. Let’s find out what matters!

Rule#2: DON’T leave your ads unattended

There’s a curious tendency: the amount of people who prefer online shopping during Black Friday and other special events grows year on year. Numerous researches report a slower retail stores traffic and note that the majority of sales happens online. In 2020, of course, this tendency gets even more obvious as the global ecommerce market grows due to the post-pandemic effects.

As a dropshipping store owner, you can seize this opportunity and reach a bigger number of potential customers through your online promotions.

Here’s an example.

To enhance the upcoming Black Friday ecommerce results in our stores, last year, we concentrated on 3 types of paid advertising: regular Instagram posts, Instagram stories, and Instagram shoutouts.

Basic Instagram posts, as well as Instagram stories, cost us much less than usual. In October, 2019, the average cost per click was around $0.20, while cost per website add to cart was about $1.

During Black Friday, the numbers were mind-blowing: cost per click was only $0.05, and cost per website add to cart was $0.20.

The difference is significant; a prompt and careful analysis of the ads’ performance gave us the chance to spend money on advertisement with much bigger efficiency.

And for the shoutouts, we kept the same intensity and spending as we normally have.

The results, however, were astonishing. In one particular customer segment (25-34 years old buyers) we’ve registered a 250% increase of the sales volume!

The thing is, buyers’ behavior changes considerably during big shopping events. These periods are the chance to target and reach people who didn’t take an interest in these particular products before. If you plan your promotional campaigns carefully, it will be quite easy for you to increase the number of orders without extra costs.

That’s exactly what we did; read further to learn our strategy!

Black Friday ecommerce rule #3: DO think a lot about your advertising messages

The quality of promotional materials has a paramount importance.

In our promotions, we kept the same posting frequency and even the same targeting as usual. The only thing we changed was the messages’ content.

We paid a special attention to:

  • Texts. The main idea of the communication was to motivate people on buying gifts for themselves and their loved ones. We weren’t speculating on the idea of ‘buying smart and saving money’; instead, we were focusing on the things that have a special meaning for our target audience.
  • Designs. Social networks require visually appealing content, which is why it was important for us to create catchy and bright images. The majority of our competitors was simply putting a ‘Black Friday’ banner that wasn’t explaining much. That’s why we tried a different approach: we were posting colorful product collages to show our bestsellers and other popular goods. Normally, we show our products on white background; this time, we tried to make collages in contrasting colors that grab attention immediately. Plus, we wanted to make these posts understandable for people who never visited our store and just saw an ad. They don’t even know what exactly we’re selling, right? So it’s important to demonstrate as many items as possible.

The point is, if you know your target audience well enough, you should be able to easily find the right communication tone and the right words to motivate people on buying more. Your personal approach and attention to buyers’ needs and wants is not less important than discounts and super sales.

Rule #4: DO make sure everything is mobile-friendly

During Black Friday, we’ve registered a 12% increase in the volume of sales placed through mobile devices.

On the global scale, the numbers were quite impressive, too: it’s estimated that 61% of online shoppers used their smartphones to place their online orders.

Obviously, it means that it’s a must for your store to look good and work properly on mobile devices.

Switching on well-tested mobile-friendly store themes won’t cost you much. At the same time, this move will boost your sales significantly because of the growing number of customers who prefer shopping on mobile devices. Plus, it’s not just a one-time benefit that only works during big sales: in the long run, a mobile-friendly online store will be a real blessing.

And remember: it’s not only about the store usability. Increasing the intensity of ads placement on mobile devices will be a great help, too!

Rule #5: DO provide a favorable shopping environment

Remember: during Black Friday and any other major sale, your customers are most likely stressed. They’re trying to make the best deal possible. And they are afraid of missing out a good offer. So chances are, they are a) pressed for time, b) short of money, c) nervous.

They are already worried; don’t make the shopping experience even more uncomfortable for them!

In advance of the big day, make sure that you have:

  • The major payment gateways integrated
  • The Customer Policy terms written in detail on a dedicated online store page
  • All the messengers, chats, phone lines and other communication channel working properly
  • The energy and patience to kindly handle even the weirdest orders

It’s also a good idea to go through this checklist – you will find it useful for preparation before any major shopping event.

In other words, it is quite possible to generate more sales and get considerable profits during Black Friday without spending much extra money.

So don’t waste your finances, go with the smart free tricks and enjoy the growth of your Black Friday ecommerce profits!

Source link

The Split Test Add-On: A Smarter Way To Scale Your Business

When it comes to selling products, the devil really is in the detail. One small difference can make or break product performance. Even now reading this article you might be struggling to figure out how your perfect product should look. What title works better? Is the description you wrote engaging enough? Do product images really pop? Will those six reviews do or should you add more? What about pricing?..

No biggie, you can go ahead and make the changes you think will save the day and hope for the best (fingers crossed!). The bad news is that sometimes your intuition just isn’t enough.

We’ve got a much better idea. How about split testing product performance and making data-driven decisions? Sounds way better, right? 🤓 This is when split testing comes in handy. As complicated as it may sound at first, in fact it doesn’t require any specific knowledge or previous experience.

What is split testing?

Split testing (you might already know it as ‘A/B test’ or ‘A/B/n test’) is an insanely powerful tool that allows you to compare different versions of a product page against each other to understand what makes the ideal product.

When a split test is launched, your traffic is randomly and evenly spread over the different versions of your product pages and distributed evenly among users. For example, traffic is split 50/50 if you test 2 products against each other (i.e. 50% of users will see your original product, 50% will land on its variant). If you compare 4 products, each variant will get 25% of traffic.

The add-on uses cookies (files with small pieces of data) to identify your website visitors. When they land on a test page for the first time, the add-on tracks the page they see and shows the same page to them during their subsequent visits. In other words, your customer will see the same product if they refresh the page or visit this page in a few days (unless they delete cookies manually in their browser settings).

A diagram showing how split testing works

To help you optimize your conversions, we’ve developed a new automated and accurate testing solution. With the ridiculously easy-to-use Split Test add-on, you’ll try your hand at real-world testing to understand what exactly drives your customers to purchase from your store.

The add-on will seamlessly integrate split testing into your day-to-day business life to help you thrive in the highly competitive market environment. If we were to say in one sentence what the Split Test add-on is, it’d go like this: ‘It’s all about product optimization’. In this article, you’ll learn why you should start doing split testing and why experiments are an essential component of a successful business.

Why start doing split testing? 

  • It helps scale your business and grow smarter

Knowing what exactly brings in profit you’ll easily squeeze more conversions. You won’t have to rely on pure guesswork in deciding what works best for your store. Instead, you’ll have solid facts that will give your business a major leg up – customer insights and conversion rates. Smarter wins with less efforts!

  • It optimizes your marketing campaigns

We all know how expensive and time-consuming advertising might be. With split testing, you can make your campaigns much more effective in terms of both time and investments.

  • It gets you more happy customers

It’s your customer who drives your business. So it’s in your best interest to include them in your decision-making processes. Understanding what your clients like more will help you provide a better customer experience, connect with your audience, and reduce bounce rates.

  • It is low-risk

You won’t run the risk of ruining your fragile business ecosystem, no worries. Even if the changes you’ve made to the product don’t wow your customers, half of your visitors will see the original version and convert at your usual rate. Plus, you can use this outcome as a learning experience: the more hypotheses you test, the closer you are to that ultimate version of your product. With more practice, you’ll see more conversions and learn more about your customers, their preferences and needs. If you’re not testing, you’re not learning.

  • It’s not rocket science but lets you play scientist

Formulating a hypothesis, setting up an experiment and making decisions based on data (for real!) – this is going to be a thrilling experience!

At AliDropship, we’re huge advocates of split testing as it helps us grow our business by making data-backed decisions. Hopefully by the end of this article you’ll be as enthusiastic about testing as we are. The secret to getting ahead is getting started. Let’s dive in!

In a nutshell, the Split Test add-on works like this:

How split testing works: an infographic

Now, let’s look into each step to get a better understanding. Great ready to learn some best practices you’ll certainly want to follow.

Step #1: Decide what to test

So, you’ve chosen a product that you think has an unfulfilled potential. The next thing you want to do is decide what exactly you’d like to change. There are a number of elements out there you can split test:

  • Product title
  • Attributes
  • Descriptions, copy, and headlines
  • Value proposition
  • Images
  • Videos and video thumbnails
  • Prices
  • Shipping
  • Scarcity and urgency
  • Social proof
  • Trust badges and payment icons

The most incredible thing about these testing ideas is that you can implement them yourself in no time. The Split Test add-on will save you the trouble of hiring a developer to adjust one thing and remove another.

Step #2: Create a duplicate and make the adjustments

Now that you’ve decided what to test and why, create a duplicate product and make the necessary changes. You won’t run the risk of exposing two virtually identical items in your store: the add-on will hide the duplicate on your website. The only place visitors can see the duplicate is the Test URL they land on.

Creating duplicate products for split testing

Step #3: Set up the test

It’s time to set up your test. We’ll guide you through the setup here. In fact all you need to do is add products to the test and think of a custom test URL. Having landed on this URL, your visitors will be redirected to one of the products you’re testing.

If you want to schedule it for a specific day, use the date picker. The test will start automatically when this day comes.

Setting up split test details

Step #4: Connect analytics

To be able to track products’ performance and see the most important ecommerce metrics right in the add-on settings, you need install the Google Analytics Enhanced Ecommerce add-on. It’s an amazing analytics tool that you can download for free here. All you need to do to set it up is to add your Google Analytics tracking ID. Check this guide to learn more.

Connecting analytics with GA Enhanced Ecommerce

PRO MOVE Step #5: Launch a marketing campaign (optional)

The more traffic you have on your website, the faster you get conclusive results. So, if your traffic is low, you might want to drive traffic to the Test URL to get more people to check out the items you’re testing. With more visitors interacting with your products, you’ll get actionable insights and implement the more profitable item into your store faster .

Step #6: Check your stats 

It’s recommended running experiments for about two week to see reliable results.

The Split Test add-on processes data collected from Google Analytics and shows only those metrics that really matter to an ecommerce store. You won’t have to deal with heaps of information in your GA account – you can find valuable product insights right in the Report tab of the add-on.

Checking the test performance in the Reports tab

Step #7: Make the change

Got a clear winner? Now you can disable the test, remove the low-performing product and keep the crowd-pleaser. High conversion rate is guaranteed by real customer insights.

Okay. Hopefully, now split testing is all clear to you!

Why should the Split Test add-on become your go-to testing solution?

  • It’s easy

With its simple and intuitive interface, it only takes a few clicks to set up a test. You don’t need to have a degree or previous experience in testing to run your own experiments or an analyst to set up reports. In fact, launching tests with Split test is so simple that you’ll want to run experiments again and again.

  • It’s flexible

Unlike many other split testing solutions, the Split Test doesn’t make you select just one element from the set list. You’re free to test a few hypotheses at once.

  • It’s fast

The Split Test add-on is a lightweight testing solution that doesn’t affect page loading time. Your customers will keep coming back for more!

  • No page flickering

Page flickering, or Flash of Original Content, is a very common issue when it comes to running tests. But you won’t have to worry about it if you run experiments with the Split Test add-on as it makes redirects smooth and absolutely unnoticeable to visitors.

  • Unlimited number of tests

We want your business to be profitable so there are no limitations on the number of experiments you can run. Feel free to test as many ideas as you want! How cool is that?

  • Unlimited number of product variants within one test

Planning to give a few ideas a try within one test? Not a problem with us.

  • Performance tracking

Take advantage of detailed and accurate ecommerce statistics to determine which product works better. All you need to do to track products’ performance is install the GA Enhanced Ecommerce add-on (it’s free!) and connect your Google Analytics account.

  • It doesn’t require high investments

With a one-time payment for the Split Test add-on, you can run an unlimited number of experiments with an unlimited number of product variants within each test. $39 is a ridiculously low price for the opportunity of endless testing, free updates, and life-long support.

Some final thoughts

What if…

  • Replacing a professional image with a photo of a happy customer using your product could result in a 20% increase in sales?
  • Increasing price by $15 could add up to the perceived value of your product and lead to the spike in conversions?
  • Changing a product title could contribute to your revenue?
  • Adding an engaging long copy instead of the short bulleted list could bring about 2X more sales?

These are tough questions and sometimes it’s hard to say how things are going to play out.  We’re here to help you understand what makes the perfect product your customers really want to buy. With the Split Test add-on, you can have all the answers.

Learn more and guess less. Welcome to the brave new world of split testing! 🙌

Source link

7 Facebook Advertising Mistakes That Can Hurt Your Business

Do you keep promoting your dropshipping store on Facebook with no results? Perhaps, you’re doing it wrong! Here’s a list of Facebook advertising mistakes you should avoid.

Facebook is a great platform to advertise a product or service, especially for a small business. With over 2.7 million people using Facebook every month, one can reach any target audience for a reasonable fee.

However, things don’t always go as planned. Sometimes entrepreneurs keep spending hundreds or even thousands of dollars, but the sales just won’t rise. Some people even think they’re wasting money and switch to other promotion channels.

There can be many reasons for it – from a wrong niche choice to common advertising mistakes. Let’s see what they are.

Facebook advertising mistakes: #1 Testing each and every product idea

We at AliDropship often recommend testing everything before investing money. This includes selecting products to dropship, choosing Facebook creatives and ad types, customizing target audience and so on and so forth. The point is you can’t be absolutely sure what will work and what won’t, which is why testing comes first.

But too much of a good thing is good for nothing! Some dropshippers start testing each and every product from AliExpress they find interesting despite the fact that even a little testing requires investments. As a result, people spend small sums of money here and there, but after a month, the total amount spent equals hundreds of dollars.

Here’s what you need to remember: making Facebook ad mistakes is Ok. They’re inevitable. The question is how often you make them and how much they cost you.

Solution

Whenever you find a product or when a product idea just suddenly occurs to you, the desire to test it is understandable. But there are other methods of evaluating dropshipping goods before launching a real ad on Facebook.

In one of my previous articles, I described how our team tests product ideas. The best part of it that you only have to pay for an ad analyzing platform. In our case it was AdSpy which isn’t cheap, but you can use the cheaper BigSpy. Every other step won’t cost you a penny.

This way you will be able to sieve away the worst of your ideas without having to pay for test ads on Facebook.

Mistake #2: Not paying attention to product pages

One may think that this has little to do with Facebook mistakes: after all, this problem lies in your website rather than in advertising. But the truth is that in digital marketing, landing pages are as important as ads leading to them.

When someone clicks on your Facebook ad, it means he or she is interested. But it doesn’t mean this person has a serious intention to buy. When users get to your product page, they can still leave if they don’t like it.

Solution

Your tasks here are:

  • Not to scare away potential customers
  • Convince them that the product is good and buying here is safe

To do that, you need high-quality photos as well as videos and GIFs if available so that visitors could see all the details or how the product works.

Detailed description is another important part of a good product page as it can tell potential buyers about the product’s materials and dimensions, about the purchase condition, shipping options, etc.

Also, make sure to import customer reviews with real customer-made photos because they are the best testimonials you can ever have.

Here you can learn more about how to make a perfect dropshipping product page. Also, you’re welcome to watch this experience-based, FREE webinar on running a successful dropshipping store: everything from creating a powerful product page to launching a winning promo strategy is covered!

Facebook advertising mistake #3: Wrong ads

This category embraces a number of Facebook ad mistakes one can make.

First of all, beginner dropshippers often invest a lot of money in an ad campaign that uses low-quality creatives, i.e. ads. The problem may lie in the quality of pictures, your ad’s thumbnail, the calls to action you use, what ad copy you write, etc.

Ok, sometimes you just happen to create a bad ad. But the mistake here is to keep spending money on something that clearly isn’t working.

This leads us to the second common mistake – not to test different creatives. Often you can’t be certain what your potential customer will or will not like, what will or will not draw their attention. That’s why we recommend creating several ads, testing them and picking the best performing one.

The third Facebook mistake is not to use video ads. Using pictures is certainly easier than looking for a suitable video on AliExpress and then making an ad from it. But in practice, a single video ad can be much more effective than several banners.

Solution

To summarize the above, always create several ads and test them. If you see that one of them isn’t working, turn it off before it “eats up” all your budget. Finally, whenever possible, use video ads.

Read this article to learn how to make great ads for Facebook.

#4 Not optimizing Facebook advertising campaigns when they run

Even when you test ads before picking one and investing larger budgets in an ad campaign, there are still surprises awaiting you. How an ad performs can reveal new details about audience targeting. As the campaign keeps running, you can accumulate enough data to change the original settings.

However, some entrepreneurs simply ignore these new facts.

A similar mistake is when dropshippers make up targeting strategies based on their subjective feelings and keep running these campaigns despite the new information.

Solution

A good entrepreneur never stops analyzing his or her ad campaigns or targeting strategy. Whenever the statistics show that something can be changed for the better, they do so.

#5 Running Facebook advertising campaigns with no strategy in mind

One of the worst Facebook ad mistakes is to launch a campaign (or several) with no particular expectations or plans.

First of all, you shouldn’t expect them to work if they don’t have a clear goal, or a clear target audience, or your ad copy is just a random text written with no regard to the audience’s interests and needs.

The second problem is that such a campaign… can actually work. On the one hand, it’s good. On the other hand, this approach will hardly work again. But this time, you will have no idea why your ads aren’t working anymore because last time it worked all right and what should you do about it?!

Solution

Always do your homework. Analyze potential customers, write interesting ad copies, make relevant videos and banners, analyze your mistakes and improve your ads.

#6 Not trying new Facebook advertising audiences

Picking the right target audience is a very difficult task. Even after the initial analysis, you still have to test them on real ads or PPE campaigns before making the final decision. Most businesses on Facebook use the social media’s “interests” to define their target audiences. However, this method has its limits.

Not always can you define which “interests” will correlate with your product. AliDropship’s team had plenty of cases when they discovered new “interests” long after the initial campaign was launched.

Besides, these “interests” reflect people’s hobbies or concerns, but a target audience is a much more complicated concept. That’s why by sticking to your initial target audience, you may be missing other opportunities to make money.

Solution

Along with the target audience built mostly on the basis of Facebook interests, you should consider using a lookalike audience.

In simple terms, a lookalike audience is created by Facebook based on the behavior of users who visit your site, react to your ads, etc. The platform analyzes this data and looks for similar Facebook users to show them your ads. Read our Facebook lookalike manual to learn more.

#7 Making your Facebook audience too small

Most entrepreneurs realize that targeting every single user on Facebook is useless and too expensive. If you sell female clothing, there’s no point advertising these goods to men. That’s why we need a target audience.

However, by narrowing down the circle of potential customers, you risk making your Facebook audience too small. Although such targeting can (and most likely will) be effective, one can hardly expect a large profit since there are too few potential buyers.

Solution

Instead of sticking to small audiences, sometimes it is more efficient to target more users even if the conversion rate of such advertising campaigns drops. 2% may seem like less than 5%. But 2% of a thousand is much more than 5% of a hundred.

If you don’t want to make these or other Facebook advertising mistakes, you can subscribe to our Premium Products service. Every week, we will send you new dropshipping products which we tested in our self-owned shops. Moreover, along with product data, we also share marketing materials and target audience recommendations.

Source link