Tag Archive : Promoting a Dropshipping Store

Social Media Content Calendar: 365 Post Ideas For Every Day

When it comes to promoting your account on social media networks, there usually appear lots of questions. What to post? When? How often?… A great idea we can recommend is to develop a social media content calendar which will be your personal lighthouse in the ocean of your social media strategy.

Sounds complicated, right? It might be complicated in the beginning, however, once you’ve figured it out, you can rest assured it’ll pay that time back in the future. Here’s your guide in this challenging yet exciting world!

Why take your time to create a social media content calendar?

Depending on your and your brand necessities, your calendar can be simple or complex. If you’re still having doubts, we’ve prepared some key points why social media calendar is so effective.

#1 Saves your time

Developing a social media calendar, you’re able to plan ahead, structure your work, avoid multitasking, and save your creativity for something more.

#2 Provides you with ready posts for every day

To be successful on social media, you need to always keep your subscribers curious to check and follow your account.

#3 Allows you to avoid spelling mistakes and typos

Since you’ve prepared your posts in advance, you can check them before publishing, hence no embarrassing errors!

#4 Encourages you to be more endeavouring with your social media strategies

Once you’ve started to create your social media calendar, great ideas can pop up in your head one by one, and it’s much easier to write them down.

#5 Prevents you from forgetting about relevant moments

Calendar is a calendar, and of course you can use national, international holidays and other significant days as ideas for your posts.

#6 Lets you create and distribute high quality content

A social media calendar helps you allocate your human and digital assets effectively, and a long-term vision means you’re promoting content that supports your marketing goals.

#7 Helps you track your performance and improve it

Once you’ve published all the posts from your calendar, you can have a look and analyze what posts have been more interesting for your subscribers, and make a new calendar considering the results.

So, are you ready to create your personal social media content calendar? Here are some useful tips to help you to start:

  • Analyze your social media accounts and existing content
  • Choose social networks which work for you better
  • Create a content library
  • Establish a workflow
  • Create your posts
  • Schedule your posts.

If you’re still a bit confused about the social media calendar, but really want to start, we’ve prepared such a calendar with 365 ideas for daily posts!

365 ideas for your social media content calendar

Some of our ideas are connected with holidays, or national days, some of the posts are about the business owner’s personality. In any case, you just need to add something about your niche to the post, and – voila! – it’s informative, entertaining, and talks about your brand. You can also mix these posts with the products from your store, and your selling content is ready.

Let’s have a look at an example: let’s say, the idea for the post is “Talk about your evening routine”. How can you connect it with your niche? Well, if you’re selling tableware, you can take a mug from your store, capture it in the photo, and talk about your evening routine – how you drink tea from your favorite mug from your store and watch TV with your beloved family! Easy, right?

We offer you to look through our 365 ideas for social media posts below.

Social media content calendar ideas for January

  1. New Year Day – create a post about this holiday celebration
  2. Ask your followers how they spent New Year
  3. Get handsy and post a photo with your product in your hand
  4. Record an unboxing video where you unpack some goods of your brand
  5. Make a screenshot of some piece of social proof you’d like to highlight (quote, review, comment about your business)
  6. Make a friendly selfie to let your followers know who is the person behind the brand
  7. Go behind the scenes and share what happens on the unseen side of your business
  8. Use a changeable letter sign and make a photo of fun/creative/inspirational note on the chalkboard
  9. Give your audience a sneak peek of what you’re working on
  10. Make a statement: take a photo of a t-shirt, coffee mug, or other item with a fun quote or saying on it
  11. Share an educational or informative article related to your niche topic or industry
  12. Answer a question you tend to get asked a lot
  13. Reveal what’s currently working well for your customers or your business
  14. Share an article, podcast, video, etc., with an expert talking about your industry
  15. Show an award or accolade you or your business has received
  16. Make or share a how-to video detailing the steps on how to do something very specific that appeals to your ideal customer
  17. Announce a live one-on-one coaching session you’ll give to one person who comments on this post
  18. Select one person from the comments to your previous post and coach them!
  19. Share a mistake you typically see your customers or competitors make
  20. Provide a tip on how to avoid the mistake from your previous post
  21. Share a fun fact about your industry or niche
  22. Post an infographic with helpful tips or information for your audience
  23. Share a tip that will help your audience be more efficient and save time
  24. Reveal a tip that will help your audience save money
  25. Share a super simple hack to a common problem your customer faces
  26. Discover a simple solution to solve a problem your audience experienced and share your solution
  27. Make a poll to test new ideas with your audience
  28. Ask your audience for direct feedback
  29. Encourage your followers to share their predictions about a trend within your industry or a current event
  30. ‘This or That’: give your audience 2 options and ask them to choose
  31. ‘Would You Rather…’: create a post asking your subscribers about something they prefer

Social media content calendar ideas for February

  1. ‘Ask Me Anything’: encourage people to ask you anything today
  2. ‘If You Could’:  ask your subscribers about something unreal/possible in the future/super power they dream of
  3. ‘What’s Your Favorite….’ – ask your audience about something they like
  4. Ask your followers to fill in the blanks in a phrase you provide
  5. Share a story of you hosting or attending a special event
  6. Share something new that’s happening within your industry.
  7. Write your thoughts on major news event everyone is talking about or share an article with an interesting perspective
  8. Make a post with a trending viral video
  9. Post an inspirational quote that appeals to you personally
  10. Motivate and inspire your audience by sharing the story about how you started your business
  11. Share a recent win or success in your business.
  12. Tell a story about a recent disappointment or “failure” in your business and explain how you overcame it
  13. Ask your followers how they feel about St. Valentine’s Day
  14. St. Valentine’s Day – dedicate your post to this holiday
  15. Ask your audience how they spent the St. Valentine’s
  16. Share a story about a person you admire or find inspiring
  17. Spread joy and laughter with a funny meme, joke, or story
  18. Share a helpful tip with your audience on how you manage stress and balance work-life responsibilities
  19. Tell a fun fact about you (or your company history) that not everyone knows and allows your audience to get to know you better
  20. Share a photo or video of you engaging in one of your hobbies or favorite activities
  21. To be closer to your audience, share your family time photo
  22. Post cute kids or pets – everyone loves them!
  23. If you’re out and about exploring your city, whether it’s in nature or an urban area, share it!
  24. Let your audience in on the book you’re currently reading or learning
  25. Tell your subscribes what you choose to do in your relaxation time
  26. Share something from your bucket list that you would love to do someday
  27. Tell about a challenge you’re currently facing in your business or personal life
  28. Show your favorite book related to your niche

Social media content calendar ideas for March

  1. Tell about your favorite podcast related to your niche
  2. Share what’s your favorite YouTube channel related to your niche
  3. Recommend your favorite online course related to your niche
  4. Link to a tool/resource you can’t live without to do your job or run your business
  5. Share a product or service you love and your audience will benefit from
  6. Tell about your favorite influencer who inspires and motivates you
  7. Come up with an interesting fact about women
  8. International Women’s Day – dedicate this post to women
  9. Ask your followers how they feel about the women’s day
  10. Post a photo from some of your fan’s profile. They will be amazed! 🙂
  11. If you have a favorite charity or cause you support, share it with your audience and tell a story about why this initiative is important to you
  12. Feature a customer by sharing a video interview of how and why they became your client
  13. Interview an expert or influencer in your niche and share the video as a post
  14. #SundayFunday: share how are you spending your Sunday
  15. #MotivationMonday: share a motivational quote, story, or video and use the #MotivationMonday hashtag in your update
  16. #TuesdayVibes: post whatever you want and add this hashtag as it’s virtually universal!
  17. St. Patrick’s Day – create a post about this holiday
  18. #TBT (Throwback Thursday): use this hashtag (one of the oldest and most widely used daily ones!) to post an old photo (the older the better) and tell about that time in your life
  19. #FridayNight: show why your Friday night is so fun!
  20. International Day of Happiness – tell your audience why you’re happy/what makes you happy, and ask about them
  21. World’s Poetry Day – tell your audience how you feel about poetry, and ask for their opinion
  22. @Mention a Follower: if you have a follower who engages regularly with your content, give them a shout out using the @mention feature and thank them
  23. @Mention an Influencer: if there an influencer in your niche that you’d like to develop a relationship with, @mention them in a post and share something you’ve learned from them
  24. #WednesdayWisdom: share a little wisdom or practical advice with your audience using this hashtag
  25. Thank your followers for staying with you!
  26. Share your newest content: the latest blog post, podcast, or video
  27. #SaturdayMorning: give your audience a glimpse at how you’re spending your Saturday morning.
  28. Repurpose old content and dust off some old blog post (don’t forget to update the images and headline!)
  29. Share your most popular piece of content
  30. Show one of your new products or services
  31. Tell a story about your top-selling product or service

Social media content calendar ideas for April

  1. April Fool’s Day – create a funny and hilarious post for this day
  2. Ask your followers what makes them laugh
  3. Promote your newsletter by letting your audience know what’s so special about it and encourage your audience to subscribe
  4. Promote your other social profiles
  5. Easter – Create a post about this holiday
  6. Run a contest and encourage your audience to share your content with others or create a specific post on social media
  7. World’s health day – make a post about health or a healthy lifestyle
  8. Ask your followers whether they follow healthy lifestyle or not
  9. Announce your tomorrow’s Follower-Only Flash Sale
  10. Run a 1-day flash sale ONLY for your social media followers
  11. Promote the launch of your new product or service
  12. International Day of Human Space Flight – create a special post about space flights
  13. Ask your followers about space flights: would they like to try them, etc.
  14. Whatever milestone you’ve hit, celebrate it on social media and share it with your audience
  15. If you have employees who help make your business great, share them with the world!
  16. As your audience grows on social media, reintroduce yourself and your business
  17. Take a picture of your workspace
  18. Post something seasonal
  19. Share an attention-grabbing statistic
  20. Chinese Language Day – celebrate this day with a post about China
  21. Correct a common misconception that’s related to your industry
  22. International Mother Earth Day – share your love to the Earth with your subscribers
  23. English Language Day – celebrate this day with a post about English culture
  24. Give a shout out to another local business or organization
  25. Invite people to join your mailing list
  26. Ask your audience what their biggest struggle in business is
  27. Give away a coupon code
  28. Make a live video
  29. Share how to create & write down your goals
  30. International Jazz Day – create a post about jazz

Social media content calendar ideas for May

  1. Challenge your audience to post every day for 30 days and give them a free Social Media calendar
  2. Explain why you decided to join the business
  3. Talk about your products and how they help people
  4. Share someone else’s inspiring story
  5. Create a challenge related to your niche
  6. Share a quote (graphics) and ask your audience what they think about it
  7. Ask followers what should you post next
  8. Challenge your audience to share their 3 goals and achieve at least one of them in a week
  9. Ask your audience to share their favorite quote
  10. Create a 5-day mini-course about a specific topic in your niche
  11. Welcome new followers and thank them for joining your group or page
  12. Ask for recommendations
  13. Create a VIP list with an exclusive discount coupon and choose 1 random follower each week to send them the link to this VIP list
  14. Create a poll
  15. International Day of Families – create a post devoted to your family
  16. Talk about your morning routine
  17. Explain how you prepare for the day or week
  18. Share all the things you do daily
  19. Share your top favorite apps that help you get organized
  20. World Bee Day – create a post about bees
  21. International Tea Day – make a post about tea
  22. Talk about the tools that help you create content
  23. Share your vision board
  24. Talk about what you stand for, your morals
  25. Share which trip you are planning next
  26. Talk about your favorite destinations
  27. Share why you started working in the online business
  28. Create a “Letter to my younger self”
  29. Post a video on how you use your products
  30. Share someone else’s blog post and explain what you learned from it
  31. Talk about your favorite things to do

Social media content calendar ideas for June

  1. Share 5 things about yourself
  2. Create a “Guess the right answer” post
  3. World Bicycle Day – make a post about bicycles
  4. World Environment Day – create a post about your ways to care about environment
  5. Talk about the events that you’ll be hosting
  6. Russian Language Day – create a post about Russian culture
  7. Ask your followers how they found you
  8. World Oceans Day – make a post about the oceans
  9. Share fun facts about you
  10. Create a day in the life post
  11. Recommend someone else your audience should follow
  12. Post a photo and ask your followers to create a title for it
  13. Offer a tip
  14. World Blood Donor Day – tell your subscribers about blood donors
  15. Post a throwback
  16. Celebrate your birthday
  17. Ask for advice
  18. Collaborate with a brand
  19. Team up with a friend
  20. Share your latest blog post
  21. International Day of Yoga – make a post about yoga
  22. Share a holiday post
  23. Create a flat lay featuring printed photos
  24. Talk about your evening routine
  25. Share your latest shopping haul
  26. Post an outfit
  27. Share a product you love
  28. Take a photo at your favorite local work spot
  29. International Day of the Tropics – celebrate this day with your audience
  30. International Asteroid Day – tell your audience an interesting fact about asteroids

Social media content calendar ideas for July

  1. Offer productivity tips
  2. Talk about what you did on the weekend
  3. Ask followers how they spend their time off
  4. USA independence day – create a post about this holiday
  5. Ask your audience how they spent the independence day
  6. Ask your followers about the country they are from
  7. Celebrate your blogging anniversary
  8. Announce a new business or achievement
  9. Share what you’re listening to
  10. Talk about shows you’re watching
  11. Make a post about video games you’re playing
  12. Post a collection of photos
  13. Share your goals for the month
  14. Set larger goals for the year
  15. Ask your audience what they want to see more of
  16. ‘Before and After’: write a short story about your brand in the beginning and its current state
  17. Share a mantra or affirmations you say to keep you motivated to accomplish your goals with your audience!
  18. Show your morning ritual or helpful nightly routine to help you stay energized, focused, healthy, or positive
  19. Talk about guilty pleasures and share your favorite one
  20. Express your gratitude to anyone (customer, mentor, employee).
  21. Share a testimonial, quote, case study or video from a satisfied customer
  22. Give away some of your stuff you don’t need anymore (in good condition!) to your subscribers
  23. Share your competitive advantage and why you think someone should choose you over your competitors
  24. Celebrate a national holiday from your heritage
  25. Talk about your cultural background
  26. Share a memory from your childhood
  27. Talk about a defining moment in your life
  28. Post a photo with your significant other
  29. Post a photo of a newly renovated or decorated space
  30. International Day of Friendship – make a post about your friends
  31. Ask your audience about their friends

Social media content calendar ideas for August

  1. Celebrate the start of a new month
  2. Share a photo of a project you’re starting
  3. Give progress teasers for the above
  4. Post a top down photo
  5. Take a photo of seasonal decor you’re now using
  6. Show what’s in your bag 🙂
  7. Share a discount
  8. International Cat Day – make a post with cats: everyone loves them!
  9. Visit a garden and show the journey
  10. Share a new experience you had
  11. Visualize an interesting stat
  12. International Youth Day – create a post for younger audience
  13. Share a thematic flat lay photo (food, tools, etc.)
  14. Post a photo with white frames (there’s a special Instagram feature for that)
  15. Capture the sunrise
  16. Share a challenge you’ve overcome
  17. Tell about time management tips that work for you
  18. Be open about some bad habits you’ve broken
  19. Share changes you’ve made in your business
  20. Talk about a current event
  21. Share a special offer
  22. Show a ‘Before and After’ of your workplace
  23. Share a real life moment
  24. Create a grid layout
  25. Share something you recently indulged in
  26. Make a flat lay photo of your office tools
  27. Create a meme based on your industry niche or your audience preferences
  28. Share a beautiful travel photo
  29. Show a photo with your current point of view
  30. Share an image of a famous spot in your city
  31. Post a photo of you at work

Social media content calendar ideas for September

  1. Celebrate the beginning of new season
  2. Share a photo to make your followers laugh
  3. Create a collage
  4. Talk about an event that changed your life
  5. International Day of Charity – write about charity and its importance
  6. Ask your audience what they donate money (or other stuff) for
  7. Challenge your followers to do something
  8. Share your products collection or set
  9. Create a nature flat lay
  10. Tell a story
  11. Remember the story of why you started your business
  12. Share an opinion
  13. Post a photo from a recent event you attended
  14. Share another platform your followers can find you on
  15. Make an update on your recent activities
  16. Feature an employee, friend, or family member
  17. Post something inspirational
  18. Unveil a new product
  19. Share a photo of fun in the sun!
  20. Start an Instagram post series
  21. Share a blooper or IG photo fail
  22. Make a picture of beautiful lights
  23. Create a photo challenge: jump for joy
  24. Snap the point of view of what you’re doing right now
  25. Share ‘A Day In The Life’ photo collection
  26. Post photos from a local event
  27. World Tourism Day – create a post about tourism
  28. Post a photo you can describe using just emojis
  29. Feature a local start up
  30. International Translation Day – make a post about world without translators

Social media content calendar ideas for October

  1. World Vegetarian Day – remind your followers about this day
  2. Ask your audience a question about vegetarianism
  3. Share what you put in your suitcase for an upcoming trip
  4. Show what’s on your coffee table
  5. World Teachers’ Day – say some warm words to your teachers
  6. Ask your followers about their favourite teachers
  7. Share a handwritten message
  8. Create a tutorial for multiple ways to do the same thing
  9. Share the view from your office
  10. Talk about a situation that inspired you
  11. Share something about your community
  12. Open up about your greatest fear
  13. Talk about a hobby you have
  14. Share a list of fun facts about yourself or your business
  15. Encourage followers to pay it forward and give an example of how you did this week
  16. World Food Day – celebrate this day with a picture of yummy food
  17. Share teasers for something to come
  18. Create an image to promote a blog post
  19. Talk about something you’ve struggled with
  20. Share what’s on your computer screen and be sure to tag brands!
  21. Talk about what your days off look like
  22. Offer a discount
  23. Advertise an affiliate program
  24. Introduce the business owners
  25. Talk about your items’ production and manufacturing
  26. Tell how you got into this business
  27. Announce your Halloween season sale
  28. Ask your subscribers if they celebrate Halloween
  29. Create a Halloween challenge
  30. Share your Halloween costume
  31. Halloween – make a thematic post

Social media content calendar ideas for November

  1. National Author’s Day – interview local authors and share local author’s day events
  2. Post Daylight Saving Time reminders & preparation tips
  3. Share your tricks to get motivated to work
  4. Ask about (or share!) life lessons to learn before you’re 30
  5. Native American Heritage Month – talk about Native American settlements and landmarks near you
  6. Ask what your followers do to stop wasting their time
  7. Discuss how to calm down after a long day
  8. Share how you found your purpose in life
  9. Give some tips on how to set realistic goals
  10. Veteran’s Day – share ways to support local veterans
  11. Share personal changes you’ve made and how you’ve grown
  12. Ask for the followers’ advice on how to get more done in less time
  13. Talk about your logo
  14. Feature the tools you’re using to keep your business going
  15. Share best places to visit in the fall
  16. Reveal some habits of famous successful people
  17. Share proven tips for staying positive
  18. Post a photo of your Thanksgiving feast
  19. Thanksgiving day – make a post about this holiday
  20. World Children’s Day – make a post dedicated to the children
  21. World Television Day – discuss how television changed our lives
  22. Post an image of your Black Friday haul
  23. Share Black Friday specials you’re shopping for
  24. Announce special offers for your Black Friday
  25. Show the results of Black Friday
  26. Make a fall checklist for home or car maintenance
  27. Talk about globally known entrepreneurs who inspire you
  28. Share your proven ways to take control of some issue
  29. Make a list of alphabetical advice
  30. Write a short autobiography

Social media content calendar ideas for December

  1. Make a list of easy goals to accomplish before the end of the year
  2. Feature a guest post
  3. Share 10 links that you love
  4. “Wordless Wednesday’: post pictures without captions!
  5. Create a pros and cons list related to your niche
  6. Make a must-have list for your niche
  7. Create a checklist for a specific task
  8. Share the worst advice you ever received
  9. Explain how NOT to do something
  10. National Day of Animal Rights – share your ideas about how to treat animals
  11. International Mountain Day – create a post about mountains and nature
  12. Show what was your most popular blog post this year
  13. List your favorite things about December
  14. Share how you survive long car trips or flights
  15. Give ideas for last minute stocking stuffers
  16. Share tips for buying gifts for people who are hard to buy for
  17. Give holiday shopping tips for the busy season
  18. Arabic Language Day – make a post about Arabic culture
  19. Show how you style a Christmas tree
  20. Publish a DIY guide for holiday crafting
  21. Review your most popular product
  22. Host a Christmas giveaway!
  23. Create a gift guide
  24. Christmas – make a post about this holiday
  25. Boxing Day – create a post about the gifts you’ve received and gave
  26. Share a recap of your holiday festivities
  27. Write about the things you learned this year
  28. Share a before and after: it’s high time for your brand to share another post about changes
  29. Make New Year’s plans and resolutions and ask the followers to share their, too
  30. Share an image of the bottle you’ll be popping this new years
  31. New Year’s Eve – celebrate the beginning of the New Year with your followers.

As you can see, there are hundreds of ideas for your social media content calendar. Just connect any post with your niche or industry and watch your audience growing! We welcome you to use our ideas as a draft and inspiration, and wish you an enjoyable social media experience! And should you ever need any assistance with your social media management, we’re excited to make individual catchy posts for you!

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Facebook Ads Review: 14 Reasons Why Your Ads Get Disapproved

What happens during your Facebook ads review? What might be the reasons behind your creatives’ rejection? Let’s learn from a digital marketer’s practical experience!

Hi, my dropshipping friend!

You prepared cool advertising creatives, gave a proper thought to targeting options, put your effort into brushing up the product page, and… nothing. Your Facebook ad is not approved – an error by the heartless Facebook system appears in your Ads Manager. Been there?

In order to not waste time creating ads that don’t get accepted by FB, make things right from the beginning! Knowing how the process of Facebook ads review works, you’ll be able to save time and nerves for more pleasant things – e.g. calculating the profit you got this month or spending time with your family.

We’ll show you how to avoid the disapproved ads situation. Read on!

How long does Facebook ads review take?

Waiting process

Sometimes it seems like forever! But in fact, an average Facebook ads review usually takes from 5 minutes to 2 days. So you might need to reserve some patience, especially if those are your first ads.

Some factors that can significantly influence your ad approval time:

Every advertising account has a “trust score.” The longer advertising history you have, the fewer ads of yours are rejected, and the more you’ve spent, the faster you’ll get your ads approved.

By the way, if you advertise a lot, your ads can be approved almost instantly. It proves the fact that not all ads are reviewed by people, so if you have a good trust score, it’s more likely your ad will be approved by the system.

  • Keywords

Some keywords in the ad text will likely trigger the system. So if you have any keywords related to religion, ethnicity, and any prohibited for advertising items and services, it might prolong the ad review time.

  • Domain

If it’s a new domain that was never advertised before, ad review can take longer than usual. If a domain has been heavily advertised before without any problems, the pending review period could be shorter.

  • Image

Despite the fact that analyzing images is a pretty tough task, FB is quite good when it comes to detecting nudity, copyrighted logos, and other bad bad stuff you shouldn’t advertise.

Who works on your Facebook ads review?

There’s no way to know who or what exactly checks your ads before releasing them into the big Internet world. However, we can say for sure that the process is not fully manual as a huge number of new ads appears every day and there’s no way only people could process all that. Unless Zuckerberg hired some Oompa-Loompas, of course 😀

So, let’s finally get to the main topic of this article!

14 reasons why your Facebook ads review may end up in the campaign rejection

Some of them can sound familiar, and some of them can be pretty new for you. It’s good to know them all!

#1 Obviously prohibited content

Facebook provides a pretty detailed list of the “prohibited content”. So, what you can’t advertise on Facebook at all?

❌Adult products – unless they’re about family planning and contraception. Surprise-surprise for those who want (or already built) a dropshipping shop related to adult items. Don’t worry, though: there’s plenty of ways to advertise an adult store safely!

❌Weapons, ammunition, explosives – please, no guns, bullets, or bombs! Basically, you can’t sell anything that can hurt other people.

You should even avoid advertising kitchen or camping knives! Despite the fact that Facebook says you can’t advertise “weapons of any kind, including … non-culinary knives” it doesn’t imply that you can advertise culinary knives themselves! 🙂 Actually, we’ve seen many cases when such ads were rejected as well.

❌Tobacco and related products – say no to the advertising of vapes, vape liquids, tobacco pipes, etc.

❌Spyware or surveillance equipment – for example, spy cams, cell phone trackers, sunglasses with a built-in video camera, pens with a mini camera.

#2 Discrimination

Your ads shouldn’t encourage any kind of discrimination against people based on their personal attributes.

According to Facebook, personal attributes include “race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name,”.

In other words, Facebook doesn’t want you to let users know you have any info about them.

A simple example: if your ad copy says “Manage your diabetes, use this super-duper blood sugar meter”, there’s a high chance this ad will be rejected.

By using such wording, you imply that the person has diabetes. So, an improved wording should be “This super-duper blood sugar meter helps to manage diabetes”.

You can compare Facebook to an online cafe where everyone should feel welcome. You would not come across strangers in a public place and tell them they should lose weight, improve their financial situation or do something with their health, right? This would sound very rude and would leave people offended.

Similarly, Facebook doesn’t want you to reference or allude to personal attributes of a person you’re targeting ads at.

#3 Shocking content, nudity, bad language

All ads should comply with the Community Standards (please note that Instagram has its own Community Standards). These platforms position themselves as a safe place for everyone, where people are treated with respect, and there’s no violence or spam.

So some shocking content, nudity or abusive language decrease the chance your ad will be approved.

Want examples? Here they are!

  • If you sell underwear, I have bad news for you – it’s very unlikely you will be able to use photos of models in bras and lacy-panty-things as Facebook won’t “like” the amount of skin revealed. Try photos of underwear on some simple background.
  • “Tired of being a loser? Put on this awesome suit and some cool sunglasses from our store and get all the ladies” – big no-no of an ad.
  • I remember an ad about a dog safety leash I saw a couple of years ago – you buckle the dog up in the car and it won’t mess around the car distracting you from driving.

That ad I saw showed some incidents when dogs jump out of the car windows at full speed, and the safety leash was presented as a solution to end this. The videos of the incidents were truly shocking. It’s good that such ads won’t be approved nowadays.

#4 Copyright

You obviously already knew that selling copyrighted stuff is not legal. But did you know Facebook also doesn’t approve it?

“Facebook is committed to helping people and organizations protect their intellectual property rights. The Facebook Terms of Service do not allow posting content that violates someone else’s intellectual property rights, including copyright and trademark.”

#5 Too Much Capitalisation

It is not a good idea to use too many words written in “CAPS LOCK”.

Yes, you can try using capital letters can as an advantage because they make your ad copy stand out and make people focus on certain parts of your advertising message. However, such words and even whole sentences can be perceived as spam.

So, instead of “ONLY TODAY – 24-HOUR SALE! GET 15% OFF + FREE SHIPPING”, use these words and a regular sentence case.

#6 Using fake call to action buttons

Facebook provides different button options with CTAs like “Learn More” or “Shop Now” and gets angry when people try placing fake buttons directly into the ad images.

Such ads are misleading as these fake buttons with non-working functionality make people click on the ad.

An example of a fake call-to-action button that can impact your Facebook ads review negatively

Do you remember the scandal with an ad with a fake hair? People tried to sweep it from the screen and kept getting to the store’s landing page.

An example of a fake call-to-action solution on Instagram

I think such ads can be of the same fake button ads type.

#7 Using Facebook brand in ads

Even though you can use the word “Facebook” in your creative, and you can even use the FB logo, using Facebook brand in advertising is not the best idea.

You need to capitalize the “Facebook” word and write out the full name in the ad copy. Make it the same font size and style as the text around it.

You can use the standard Facebook logo, but please don’t use their corporate logo under any circumstances. Plus, don’t change any Facebook brand assets you’re using from their original design.

And at last, but the least, don’t use the Facebook brand as the central focus of your ad. Feel free to promote a Facebook Page, group, or event with your ad, but you can’t advertise when Facebook becomes the most noticeable and significant part of your ad creative.

#8 Age restricted topics

Always pay attention to the age you set in your targeting when you advertise certain types of products, such as alcohol and bar-related items. Don’t accidentally include underage groups!

There are certain age limitations from the law and they are country-dependent. In the US, the minimum age level for alcohol consumption is 21 years, while for many European countries it is 18.

So, before advertising cocktail shakers or wine aerators, consult legal papers Google what the drinking age in this or that country is. Or just look at the pic below 🙂

Legal drinking age by country

Always make sure that you’re aiming your content at an audience Facebook won’t flag as inappropriate.

#9 Incorrect destination URL

That’s one more reason for your ad to face rejection. The landing page you’re getting people to when they click on your ad should be functional. So beware of mistyping the URL.

Also, no malware or undesired pop up windows should be present on the landing page.

#10 Irrelevant content

These days, Facebook pays lots of attention to show only relevant contact to the users. So if you accidentally put the link to a bathing suit page as a landing page while there are ceramic dishes on the picture, your ad will be disapproved.

#11 Spelling, grammar

Check everything in advance! Poor grammar falls under the “prohibited content” category, so make sure the text of your ad is okay. Don’t use any weird symbols and “creative” writing (replacing some letters with letter-looking symbols, etc).

If you’re not a native speaker and doubt your language skills, it’s better to make use of the services of English-speaking copywriters. Or at least let your friend who knows the language better than you check your texts. Or try a copyediting service like Grammarly.

#12 Personal health

Facebook does not allow “before and after” photos. The system also doesn’t allow ads with unrealistic results and imagery that attempts to “generate negative self-perception.”

An example of 'before and after' advertising content that can impact your Facebook ads review negatively

So, if you sell fitness products, just stick to the photos of healthy looking people. If you’re in an extreme need for a toned body in the visuals, avoid it being zoomed on specific parts.

If you sell supplements, Facebook may determine them to be unsafe. It is in your best interest to avoid mentioning any supplements in your advertisements or on the landing page.

Note: we saw some cases when FB rejected ads for first aid kits containing medical supplies! Keep this in mind.

#13 Too much text

GOTCHA! It’s not a problem anymore 🙂

Facebook used to have a 20% text rule for ads. If there were more than 20% of an ad image’s area as a text, that ad would be rejected. Facebook cancelled the 20% rule recently, but it’s still a good idea to keep your text minimal.

Keep your product as a focus in the ad picture, not the text.

#14 Just because

Yeah, Facebook is not an ideal platform for advertising, and sometimes (someone would say always) there are certain system misbehavior cases, especially after the release of new features, policies, etc.

So, be ready your ads can be rejected because according to Facebook, they relate to political issues or elections, even though you advertise cute raincoats for no less cute dogs.

There’s nothing you can do about it, so just accept it and work with what you have.

Your Facebook ads review ended with the ad rejection, but you think it was a mistake. What to do?

If your ad wasn’t following the Facebook policy, you’ll get an email with the explanation of what was wrong. This can help you decide whether you want to edit the rejected ad to make it comply with Facebook policies or to request an ad review.

So, if you feel like your ad was rejected by mistake, just apply for a review right in the Ads Manager or you can request a review by visiting your Account Quality Dashboard.

It was a nice article, but to get the whole idea in teeny-tiny details, we’d recommend to thoroughly look through Facebook’s Advertising Policies.

The best way to learn is to do stuff, so go ahead — start your campaigns! Hope I didn’t scare you too much 😉 Now you have all the info you need to launch ads which will easily pass Facebook ads review and which will help you boost traffic and your profit at your dropshipping store! And should you need expert assistance with your powerful Facebook campaigns, my team is always here to help you out!

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How To Grow A Profitable Online Store That Makes Over $1M/Year

Product strategy is one of the most important aspects you should pay attention to when you run an ecommerce business. So, how to plan and execute it if you want to grow a profitable online store?

If your goal is to grow a really profitable online store, you need to pay particular attention to several crucial aspects of your business management. One of them is certainly developing a perfect product strategy for your online store that lets you make, let’s say, over $1M a year. But how to do this in real life? Well, let’s consider the example of our $1,000,000+ online store!

The backstory of The Auto Merch

the homepage of the profitable online store that makes over one million dollars a year

Today we are going to talk to you about a profitable online store run by two AliDropship employees staying on maternity leave – it’s The Auto Merch. By the way, recently, the creators of The Auto Merch gave a long interview about their success story. But we need to learn which product strategy they pursued in order to reach $1,000,000+/year, right?

Originally, this online store had nothing to do with dropshipping car products. It was created within a niche that later was found unpromising. You may ask a logical question: why did our experienced and well-qualified staff manage to rely on a niche that turned out to be prospectless for dropshipping?

The answer is clear: we test all the niches in order to provide you with promising Premium Stores only. So, you don’t need to spend your own money on this quest because we have already done this for you!

This is how The Auto Merch story began. BTW, here is an interesting fact: both store creators had no previous experience in dealing with car accessories, but managed to start a dropshipping business from scratch within the automobile industry.

What’s the secret?

Well, they began with importing several car products that seemed to be promising. And these very products have proved that the automobile industry is an extremely lucrative niche that can let you easily earn a lot. Still, at that time, they couldn’t imagine that they would be able to reach a point of over $1M/year!

How to grow a profitable online store: working out a strategy to make $1,000,000+ a year

The creators of The Auto Merch have developed a strategy that let them achieve these results. So what have they paid particular attention to? Let’s figure that out!

On what basis should you choose products for your profitable online store?

Here is an age-old question: how to choose products to sell online and which strategy to pursue?

The selection of products for your online store should be carried out after you’ve carefully examined what’s trending on Facebook, Amazon, AliExpress, and competitors’ stores. Then, it’s necessary to confirm your business ideas by means of Google Trends.

By the way, store creators introduce new items in our store on a regular basis. And these are our customers and website visitors who help us with this by their search requests on our website.

There are also a number of crucial factors you should consider when you select the product for your online store.

So focus on the products that meet the following criteria:

  • One-size-fits-all 📌
  • Perfect appearance 📌
  • Useful 📌

Actually, the story of The Auto Merch starts with a limited number of items that could have a high ecommerce potential. One of the products the store creators have chosen is this very car charger.

[slider_1]

What’s so special about it? Well, it meets all the requirements mentioned above.

  • Handy ✅

Car charger cup is a must-have for all the car owners. It can not only charge your gadgets by means of the wireless charging system, but wired charging is also possible. Meanwhile, the device is able to charge several gadgets at once.

  • All-round ✅

This car charger looks like a cup. Actually, the majority of cars have several cupholders. That’s why we can easily treat it as one-size-fits-all and it suit almost all car owners. Please note that this charger cup suits iPhones perfectly.

In fact, most people in the US prefer smartphones from Apple. We have proved this fact by means of Google Analytics. And since our target audience is mainly the US population, this is a perfect item for The Auto Merch.

  • Classy ✅

A cup charger is not, actually, able to surprise anybody nowadays. However, with this device, you don’t need to look for a place for your smartphone, and you will not be caught in wires anymore! This is really impressive. So you can not only solve the problem with charging, but also let your car interior look as it should.

This is how our managers choose the items for online stores. Only the ultimate products that will certainly solve your long-standing issues are picked!

Which products to promote?

Creating a winning product range for your online store is not enough. It’s also essential to promote it!

Definitely, when promoting your online store, you don’t need to advertise all the products you sell. You should focus on advertising a limited number of products that seem to be the most promising. When our managers were considering how to promote a store, they decided to focus on products that can solve drivers’ most burning issues. One of such products is this car seat organizer.

[slider_2]

The point is that car producers still ignore the importance of providing standard space for smartphones and other gadgets. Definitely, you can always put them somewhere on the front panel, but their safety remains in question.

That’s why car owners have to look for a solution, and here it comes! This car seat organizer provides space for your gadgets and cups, meanwhile, guarantees that they will be safe.

Beyond this, the organizer is one-size-fits-all, and you will easily install it in two seconds. It is also of premium quality, so it won’t look as a foreign body in your car’s interior. You don’t need to worry about where to put your smartphone or something else!

If you concentrate on the products designed to solve the most burning issues, your ads are highly likely to work well and bring lots of potential customers to your ecommerce website.

How to increase the average order value?

Despite the fact that the initial prices of most car accessories are low enough and let you make a high markup, you should always make the most of your business. So what are the ways to increase the average order value?

Well, actually, there are lots of methods to increase the average check in your ecommerce store. You can create combos, combine products in sets, etc. By the way, AliDropship has designed an add-on that is going to help you with this – it’s Product Bundle Add-on!

What exactly had the store creators used to reach the results they get? In fact, as it turned out to be, one of the most useful tools that helped a lot is Bulk Discounts Add-on. It lets you offer your customers irresistible discounts for buying several pieces of the same product. So the store creators have been encouraging their customers to buy more on extremely favourable terms.

Well, Bulk Discounts Add-on itself is able to ensure a huge sale boost. However, the store creators have found the way to make the most of it. They have been using it together with the landing page on which by means of a pop-up potential customers get such an offer.

a screenshot that shows how to attract customers by means of bulk discounts and pop-up

And do you know what? It really paid off and let them increase the average order value in The Auto Merch considerably!

How to choose the pricing formula?

Pricing formula is, probably, one of the issues that ecommerce newbies are concerned with most of all. So our managers use the following scheme:

  • It’s supposed that an item has to return the conversion cost up to $30
  • An item has to bring profit that is about $20-100 that depends on product type

For the products the store creators are not going to advertise, they use a basic pricing formula AliDropship Plugin provides. Yes, AliDropship Plugin is able to change the prices of imported products automatically in accordance with the default pricing formula or the one you’ve specified!

How to boost sales (and therefore, profit) and grow a profitable online store?

What’s more, the store creators have managed to increase the average order value by 2 times. How did they achieve this? Well, one of the instruments they have used is Purchase Upsell Add-on. This add-on lets you offer additional products at the stage right after the checkout.

If you want to find the perfect item for the post purchase upsell, you need to test some of them. This is exactly what the managers of The Auto Merch were doing before they found the ones that work best. Initially, they tested those products that, in their opinion, had higher potential. Then, they found the most attractive ones in the view of customers.

BTW, you can also use follow-ups in order to boost your sales. Follow-ups are the emails that are sent to your ecommerce website visitors who have made a purchase.

What’s so special about this online marketing tool? Well, people from your email list have a chance to learn about a range of products that are available to them on favorable terms. So, this is mutual benefit!

Creating a really profitable online store: final takeaway

a picture showing how to start a profitable online store and make one million dollars a year

All the above-mentioned points indicate that it’s extremely important for you as a business owner to develop a right and efficient product strategy. And our employees proved this in practice by taking The Auto Merch to over $1M/year within the shortest period of time.

And now you don’t need to spend your own free time, effort, and money in order to test different product solutions and look for a perfect product strategy by trial and efforts. It remains for you only to pay particular attention to the measures that let us achieve such impressive performance, and make the most of your business plan!

Are you ready to replicate the success of our managers or even surpass it? With the tips we are happy to give, this doesn’t seem as challenging as it used to. Moreover, now you have an exceptional opportunity to get The Auto Merch as a Premium Store and start your $1,000,000+ dropshipping journey RIGHT NOW!

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Black Friday Ecommerce: Do’s And Don’ts Of Getting More Sales

Black Friday and other special shopping events traditionally mean that business owners cut the prices of their products and offer other generous deals. But is it really necessary for you to bear any kind of extra costs to enjoy better Black Friday ecommerce results in your store?

As you know, we in AliDropship run our own dropshipping stores to test new marketing strategies and improve the performance of our technical solutions.

Last year’s Black Friday ecommerce results turned out to be really curious; we are sure you can benefit from these findings, too!

Black Friday ecommerce rule#1: DON’T cut prices too much

Black Friday is the period when people are in general more likely to buy stuff. It doesn’t actually matter if you really introduce discounts or not; it’s the time when purchasing activity is defined by several supporting factors apart from item price.

One of our stores was offering a 15% discount coupon, while others were running with the unchanged prices. With the same intensity of promotional activity and administrative work, all the stores had nearly the same performance.

In other words, it’s not only the product price that motivates people to buy something during Black Friday. Let’s find out what matters!

Rule#2: DON’T leave your ads unattended

There’s a curious tendency: the amount of people who prefer online shopping during Black Friday and other special events grows year on year. Numerous researches report a slower retail stores traffic and note that the majority of sales happens online. In 2020, of course, this tendency gets even more obvious as the global ecommerce market grows due to the post-pandemic effects.

As a dropshipping store owner, you can seize this opportunity and reach a bigger number of potential customers through your online promotions.

Here’s an example.

To enhance the upcoming Black Friday ecommerce results in our stores, last year, we concentrated on 3 types of paid advertising: regular Instagram posts, Instagram stories, and Instagram shoutouts.

Basic Instagram posts, as well as Instagram stories, cost us much less than usual. In October, 2019, the average cost per click was around $0.20, while cost per website add to cart was about $1.

During Black Friday, the numbers were mind-blowing: cost per click was only $0.05, and cost per website add to cart was $0.20.

The difference is significant; a prompt and careful analysis of the ads’ performance gave us the chance to spend money on advertisement with much bigger efficiency.

And for the shoutouts, we kept the same intensity and spending as we normally have.

The results, however, were astonishing. In one particular customer segment (25-34 years old buyers) we’ve registered a 250% increase of the sales volume!

The thing is, buyers’ behavior changes considerably during big shopping events. These periods are the chance to target and reach people who didn’t take an interest in these particular products before. If you plan your promotional campaigns carefully, it will be quite easy for you to increase the number of orders without extra costs.

That’s exactly what we did; read further to learn our strategy!

Black Friday ecommerce rule #3: DO think a lot about your advertising messages

The quality of promotional materials has a paramount importance.

In our promotions, we kept the same posting frequency and even the same targeting as usual. The only thing we changed was the messages’ content.

We paid a special attention to:

  • Texts. The main idea of the communication was to motivate people on buying gifts for themselves and their loved ones. We weren’t speculating on the idea of ‘buying smart and saving money’; instead, we were focusing on the things that have a special meaning for our target audience.
  • Designs. Social networks require visually appealing content, which is why it was important for us to create catchy and bright images. The majority of our competitors was simply putting a ‘Black Friday’ banner that wasn’t explaining much. That’s why we tried a different approach: we were posting colorful product collages to show our bestsellers and other popular goods. Normally, we show our products on white background; this time, we tried to make collages in contrasting colors that grab attention immediately. Plus, we wanted to make these posts understandable for people who never visited our store and just saw an ad. They don’t even know what exactly we’re selling, right? So it’s important to demonstrate as many items as possible.

The point is, if you know your target audience well enough, you should be able to easily find the right communication tone and the right words to motivate people on buying more. Your personal approach and attention to buyers’ needs and wants is not less important than discounts and super sales.

Rule #4: DO make sure everything is mobile-friendly

During Black Friday, we’ve registered a 12% increase in the volume of sales placed through mobile devices.

On the global scale, the numbers were quite impressive, too: it’s estimated that 61% of online shoppers used their smartphones to place their online orders.

Obviously, it means that it’s a must for your store to look good and work properly on mobile devices.

Switching on well-tested mobile-friendly store themes won’t cost you much. At the same time, this move will boost your sales significantly because of the growing number of customers who prefer shopping on mobile devices. Plus, it’s not just a one-time benefit that only works during big sales: in the long run, a mobile-friendly online store will be a real blessing.

And remember: it’s not only about the store usability. Increasing the intensity of ads placement on mobile devices will be a great help, too!

Rule #5: DO provide a favorable shopping environment

Remember: during Black Friday and any other major sale, your customers are most likely stressed. They’re trying to make the best deal possible. And they are afraid of missing out a good offer. So chances are, they are a) pressed for time, b) short of money, c) nervous.

They are already worried; don’t make the shopping experience even more uncomfortable for them!

In advance of the big day, make sure that you have:

  • The major payment gateways integrated
  • The Customer Policy terms written in detail on a dedicated online store page
  • All the messengers, chats, phone lines and other communication channel working properly
  • The energy and patience to kindly handle even the weirdest orders

It’s also a good idea to go through this checklist – you will find it useful for preparation before any major shopping event.

In other words, it is quite possible to generate more sales and get considerable profits during Black Friday without spending much extra money.

So don’t waste your finances, go with the smart free tricks and enjoy the growth of your Black Friday ecommerce profits!

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15 Tips On How To Get More Likes On Instagram

Bloggers, Instagram models and social media influencers are so obsessed with likes that common people sometimes laugh at them. But likes do matter when it comes to promoting a community or advertising products. In this article, we’re looking into how to get more likes on Instagram.

 

Instagram now hides likes, so why should I care?

You probably know that Instagram now hides the total number of likes a post gets. As Adam Mosseri, Instagram SEO, explained, they started these tests to improve the emotional and mental health of the social media users. Moreover, users from the countries that participate in the test can no longer see the total number of photo and video views. You can see how many likes your own posts get though.

This move will have negative consequences for businesses promoting products and services on social media. Users tend to interact more often with posts that have a lot of likes and comments. Now users will see no difference between a fresh post from a regular Instagrammer and a viral post from a popular influencer.

Then why is it still important to track how many likes you get?

Because likes were not removed from Instagram! It’s just that your followers can’t see them. But you can! As well as Instagram’s algorithm.

In other words, although your followers can’t see the number of likes or views, you still need them to grip the algorithm’s attention.

How to get more likes on Instagram: Work on content

1. Post high-quality photos

Instagram was originally created to let people share their photos. And users want to see professionally made, high-quality pictures and videos. So whether you publish valuable content related to your dropshipping niche or promote a paid ad, make sure they look good.

A high-quality photo posted by NikeSportsWear on Instagram

There’s another little trick that can help you build your own brand. Try using the same set of filters for all your content. This way all your Instagram posts will look similar, and the followers will be able to easily recognize your content.

An example of Instagram account posting stylistically similar photos

2. Write proper captions

Although visual content is your priority, don’t forget about the other part of your videos and photos – captions. What you write can also matter. Depending on what kind of products you promote and what niche you work with, you can provide useful information with your captions or try adding some emotional value to your posts.

Captions don’t have to be super smart or long. Take a look at one of Lego’s posts:

A Lego post with a four-legged bus using a short caption

3. Utilize all content types

When you start promoting a business on a social network, it’s hard to say what content types will work best. That’s why you need to analyze your target audience and try out different formats. After some testing, you’ll understand the audience’s preferences, but even then it’s a good idea to diversify your posts from time to time.

4. Post videos

If you’re looking for a content type which is always effective, you should definitely try videos. Nowadays most social media users prefer this format over images or quotes. However, don’t rely on audio very much as most people play videos with the audio turned off.

5. Include user-generated content

Another evergreen content type is the one created by your own followers and customers. Although such pictures and videos often lack quality, people tend to trust them much more than posts made by a company.

In order to utilize user-generated content, you should repost it on your Instagram account and credit the author. The latter is very important! The last thing you want is being accused of stealing someone else’s content.

User-made scenery photos published by Travelex

How to get more likes on Instagram: Interact with users

1. Analyze your target audience

Before trying to interact with your audience, you should spend some time analyzing it. In fact, whatever you do on social media should be based on your knowledge of your potential customers, their preferences and behavior. Your content, tone of voice, the images you use and even posting time should be defined by this.

For example, compare these two captions. This one comes from a post published by Ferrari:

Screenshot of an Instagram post caption published by Ferrari

And this one was published by Bethesda, a video games studio:

Screenshot of an Instagram post caption published by Bethesda Games Studios

As you can, they use completely different styles since they target different audiences.

2. Ask questions

Never forget that all social networks were designed to be communication channels for common users. Nobody wants their Instagram feed to be overwhelmed with standard ads. So, when promoting your dropshipping store, you should try communicating with potential customers.

One of the easiest ways to do it is to ask questions in your captions. This is how Fender provokes a discussion with a short caption in one of their posts for bass-guitarists.

Photo of a bass-guitarist published by Fender

Social media users like it when brands or influencers ask them to share an experience or opinion. It makes them valuable in their own eyes.

3. Get more likes on Instagram with like-to-win contests

One of the most efficient ways to raise your engagement rate and the number of likes your posts get is to launch a like-to-win contest. But keep in mind that you’ll need to offer something really valuable to get the audience interested.

An Instagram post published by Chwinery to celebrate an anniversary with a contest

4. Engage with other users

Do what you want your followers to do! Instead of simply creating and promoting content, consume the content created by your followers and other Instagram users. Follow people, like and comment on their posts and repost them when you find something valuable.

First of all, this attitude promotes your brand as a fair business: you ask for attention and you pay attention. Other users are more loyal to companies that return the favor. Besides, there’s a good chance to find great user-generated content.

Second, Instagram algorithm tends to prioritize posts created by accounts that interact a lot with other accounts.

5. Cross-promote your posts

Even if you chose Instagram as your main promotion channel, you should not neglect other opportunities. It’s not only about targeting a larger audience. By publishing the same content on other channels, you can actually convince these users to visit your page on Instagram, like your posts or even start following your account.

How to get more likes on Instagram: Use Instagram properly

1. Be careful with hashtags

For Instagram, hashtags are like search keywords: if a user is looking for content by typing a certain hashtag in the search field, there’s a chance he or she will find one of your posts. Therefore, businesses need to pay huge attention to hashtags.

It’s not a good idea to use hashtags that are too broad. But using too narrow hashtags is just as bad. The number of hashtags is important too. To understand how to use Instagram hashtags properly, read this article.

We also recommend using hashtags in your bio and Stories. Although it won’t give you any likes, this approach will help you reach new people on Instagram.

2. Get more likes on Instagram with paid ads

Let’s face it: free Instagram promotion has its limits. What’s more important is that building up a popular Instagram account takes a lot of time which businesses often don’t have. In this case, paid advertising can help.

Even if you’re trying to create really valuable content, there’s nothing wrong with paid posts, especially when you need to advertise discounts and promotions to as many potential clients as you can.

3. Choose the right time for posting

Creating a proper posting schedule is crucial for social media marketing. Your posts have more chances to be seen when you publish them not long before the audience starts checking their feeds.

Therefore, you want to post shortly before your followers log in. The exact time is defined by your target market and niche. Simply check your analytics to understand when your audience is active.

4. Post regularly

Publishing too many posts will do you no good as such an approach rather annoys followers. But if you post too little, nobody will notice your activity.

Marketers recommend posting to Instagram not more than three times a day. Major brands post about 1.5 times a day. If your content is difficult to create, but the audience really likes it, then posting once per day is totally Ok.

5. Watch your competitors

Lastly, if you want to get more likes on Instagram, keep an eye on those who are already enjoying the attention of millions of people. Find competitors or non-commercial communities related to your niche and learn from them.

What do they post? How often? Who do they target? What tone of voice do they use? By analyzing all this, you can copy successful tactics or even create something fresh which nobody has done before.

These were 15 tips on how to get more likes on Instagram. If you want to learn more about how you can promote your business, check our free dropshipping webinar.

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How To Make A Good Facebook Ad That Sells: 12 Steps To Perfection

Knowing the best strategies and techniques to create a good Facebook ad is fundamental to having success in driving traffic to your dropshippin store.

That is why in this article, we’re happy to share with you our best Facebook ad tips! They will help you increase click-through-rates, boost your conversion rates, and make more profit. So read on! 

#1 To make a good Facebook ad, pick trending products

Your goal should be grasping a trend as it’s gaining momentum but before it reaches its peak. That’s why you should always keep up with the latest trends. Especially when it comes to selling apparel or jewelry! Make sure to browse Instagram and fashion magazines to see which products are getting more and more attention.

There are also several tools that you can use to find your winning products. 

  • Ad Spy

This is an ad database in which you can browse Facebook ad materials of other ecommerce business owners. It’s the easiest way to spy on your competitors to see which products have the highest potential. 

How to use AdSpy to create a good Facebook ad

  • AliExpress

If you didn’t know it, AliExpress shares sales statistics and reviews of any product on offer with the platform users for free. You can easily search for the most popular products using filters (‘Free shipping’ and ‘4 stars & up’) and sorting the results by the number of orders. However, keep in mind that if the product is basic and has thousands of orders, it might just be cheap but not necessarily trendy. Make sure to double check it on Facebook and Google Trends. 

How to use AliExpress to create a good Facebook ad

  • Google Trends

This tool will show you how the number of search queries have changed over time. You can test certain item keywords to see what is hot. The more people google a given item, the higher the demand is.

How to use Google Trends to create a good Facebook ad

#2 Make sure your ad stands out

The last thing you want is your ad looking just like everything else on Facebook. Use high-quality images with bold colors to capture the attention of users. 

We’d also recommend including the images of people in your Facebook ad design. It can increase conversions by a massive 35%. Portrayals of people from your target market prompt viewers to feel like the product is for them in particular. It also encourages them to better imagine themselves using your product.

An example of a catchy Facebook ad

#3 Create a sense of urgency

We feel bad when we miss out on getting something, but we feel even worse about losing a chance. When we see an urgent exclusive opportunity arise, we do not want to let it slip through our fingers. There are many different phrases that you can use in your ads to induce scarcity such as: “limited time only”, “24-Hour SALE”, and “hurry!”, “Today!”.

An example of a Facebook ad triggering the sense of urgency

#4 Use headlines to increase curiosity 

Your ads risk to be scrolled down if you don’t manage to interest users. How can you do this? Use headlines that get your viewers hooked and intrigued. Think of a headline which can be provocative and interesting as much as possible. Believe us, Facebook users won’t be able walk by.

An example of a Facebook ad with an eye-catching headline

#5 Offer irresistible value

Our emotional side has a lot to say when it comes to buying, though our rational side may hold us back. Ultimately, appealing to the product features and benefits with your ad campaigns can help you influence both the emotional and logical sides of a decision-making process, increasing the likelihood of a conversion. Your Facebook ad messages should clearly state what benefits are customers going to get from your product and why they should choose it over those of your competitors.

Outlining your product benefits in the promo text

#6 Let customers choose

Your customers will definitely appreciate you giving them additional options from which to choose. Carousel or collage Facebook ads let customers see several products at once. For example, if your customer doesn’t like the pink hoodie (like you see on the picture below), they can still choose the alternative option.

Offering your potential customers a choice with a product collage

#7 Leverage social proof

When targeting people who have never heard of your brand before, you need to leverage social proof or else your audience will simply not trust your message. Seeing other people talking about how much they enjoyed a product or how it helped them achieve something remains one of the most powerful motivations to make a purchase of our own. 

Using social proof as a part of the product description

#8 Incorporate videos

Video is great for showing your product in use! It also stands out in the feed grabbing the attention of more potential buyers. Always include captions since 85% of Facebook videos are watched without sound. Also remember to keep the video as short as possible (15 – 30 seconds). It should also have a magnetic headline and catchy background music.

#9 Treat conversion objective as your best friend

When you create your ad, you’ll be asked what your advertising goal is.Your ideal choice is the conversion objective which allows you to target new and previous visitors based on actions they take on your site – but please note you can use this objective only if you’ve already had some sales on your site (or at least some events). 

Likes and shares are important if you want to test different types of content and choose the most popular ones. However, they are useless if you want to evaluate the financial performance of your Facebook ads campaign.

Learn more about advertising objectives here and make sure you choose the most suitable one for your campaigns – Traffic to get people to your site, Engagement to gain some likes and comments, etc.         

#10 Do targeting wisely

Remember that effective targeting is key to success — and there’s no shortage of ways to target your audience using Facebook Ads Manager.

There are some basics you should know about: 

  • Don’t target absolutely everyone

Do research, find out who is your target audience and include or exclude people based on their demographics, interests, and behavior.

Specifying targeting settings 

We can also recommend using one interest per ad set to test and see what interests work best for your product. 

  • Do not change the settings of the advertising campaign after the launch

After launching the ad, you should not go into the settings and change anything. This will be a failure because the learning phase on Facebook will be disrupted. The learning phase is the period when the delivery system still has a lot to learn about how to show your ad in the best way and to whom. So don’t try to change your budget, audience, and placements. If you need to optimize your ad, make its duplicate and make changes there. 

  • Don’t forget to experiment! 

Trying different combinations will eventually help you find your ideal formula to great sales. 

Try not very obvious targeting options – e.g. if you sell earphones, target not only those who are interested in earphones but those who’re subscribed to some music streaming services like Spotify. 

 #11 Test, test, and test again

Be ready for the fact that it can take a while to find the winning product and create the best of the best ad. On the way to success, you will need to spend a lot of time testing. Choose products, create ads, and monitor the results.

In the end, you will find a winning product. But don’t finish testing! Believe us, if you study and test various advertising techniques, you will be able to open completely new horizons for yourself and your sales.

If your ad doesn’t sell, it’s not a loss – it’s a very useful experience that will help you sell better. You can analyze this ad, the stats, customers’ behavior on your site (you can even see what they do and where they click – try setting up Webvisor) and make more effective ads in the future. Every piece of information matters and can be used to grow. 

#12 Follow Facebook’s advertising policies

You don’t want your ads to be blocked and all your efforts go waste, right? That’s why it’s important to keep in mind Facebook Advertising policies. You can’t advertise illegal products or services, weapons, ammunition, explosives, adult products or services.

In addition, pay attention to the text in your ad image. If your ad image had over 20% of it covered with the text, it would be denied. And forget about using personal attributes targeting in your ads such as race, ethnic origin, religion, beliefs, age etc.

Comparison of 2 ad versions one of which is rejected by Facebook

The secret to Facebook Ads success is experimentation. The more you experiment with different products, copy, targeting options or ad types the more likely you are to create effective ads. Find out what works for you and use this method to the full. 

We hope this article will help you make a good Facebook ad. Happy dropshipping!

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Top Tips On Making Facebook Video Ads For Dropshipping Products

Advertising isn’t just about informing an audience about your products. One needs to draw customers’ attention to the ad and kindle their interest. In this article, we are going to discuss Facebook video ads and why they’re so useful for ecommerce businesses.

Why are Facebook video ads effective?

There are many ad formats on Facebook ranging from simple image ads to carousels. They all have certain pros and cons, but whenever possible, marketers give priority to video ads. Why?

If compared to texts and images, video content is easier to perceive. Unlike reading (which requires certain efforts), watching videos is a passive process. Additionally, reading takes longer, so a video can tell the same amount of information much faster.

But there is another reason to use video advertising – seeing is believing! Even if you describe what a product does and how good it is, words can lie. And potential customers know it!

On the other hand, a video can show what a product is and how it works. It serves as a proof making viewers believe much better than a thousand words.  Besides, visual information can evoke emotions easier than texts and generate 20% more clicks than images.

That’s why marketers use videos a lot in advertising.

Setting up Facebook video ads

Advertising products on Facebook starts with launching ad campaigns. Facebook lets you choose between a number of campaign objectives. Depending on what you pick, the algorithm will show the ads and posts to users who tend to react in a certain manner.

For example, if you set the objective to engagement, Facebook will look for users who like, comment and share more often than others.

Although there are many campaign objectives you can choose from (including video views), AliDropship recommends running an engagement campaign first and a conversion campaign afterwards.

We usually start with publishing a video post which is going to become our ad and launching a Page Post Engagement campaign to stimulate engagement and thus boost the number of likes, comments and shares for this post.

Screenshot of creating a Page Post Engagement campaign on Facebook

After that, our team creates a Conversion campaign using the same video post. We also keep running the PPE campaign in order to keep raising its level of engagement which positively affects its performance in a Conversion campaign.

Screenshot of creating a conversion campaign on Facebook

After finishing with your campaign settings, you can choose one of your uploaded videos. Although this too is a viable option, video ads created from scratch will have zero level of engagement. Social media users tend to click on videos and posts more often if they have lots of likes and comments.

That’s why our team usually creates a video post first, then launches a PPE campaign to boost it and only after that starts a conversion campaign using the same existing post. Just don’t forget to add a Call to Action with a link and set up your pixel.

Using a previously published video post as a Facebook video ad

What results should you expect from your campaigns?

PPE campaigns

Since Page Post Engagement campaigns are aimed at raising engagement, you want the following metrics to be as high as possible:

  • The number of people who watched 95% of the video
  • Click through rate
  • Cost per unique content view
  • CPM, or cost per 1,000 impressions (note that the number of impressions reflects the number of views but not the number of unique viewers as people can see your ad more than once)

Important metrics for a Facebook PPE campaign

Conversion campaigns

As for conversion campaigns, you want to track the same metrics as well as the following parameters:

  • Unique add to carts (how many people added the product to the cart on your site)
  • Unique checkouts initiated (how many people tried to purchase the product)
  • Purchases (how many of them did buy the product)

Important metrics for a Facebook conversion campaign

Tracking these metrics lets you know whether your campaigns succeed or not. Additionally, they can tell you at which step of your sales funnel you have a problem.

For example, if a conversion campaign generates lots of views and high conversion rates (CTR) but too few purchases, the problem lies in your site. People like the ad and what you’re advertising, but when they get to your site, there’s something stopping them such as customer reviews, the price, or shipping conditions. Or it could be your payment gateway.

Keep in mind though that certain actions cost more for conversion campaigns than for PPE campaigns (for example, cost per content view).

Facebook video ads requirements

  • Facebook video ads specifications

First of all, Facebook allows video files with different dimensions. However, our team usually uses 1080 x 1080 pixels. These dimensions look good enough on any placements both on Facebook and Instagram, while providing decent quality.

As for file formats, the team uses MP4, but you can pick any video format allowed by Facebook.

  • Facebook video ads size

Obviously, you don’t want to use heavy files as they’ll cause problems for Facebook users with a slow Internet connection. However, since we create only short videos, this shouldn’t be a problem at all.

  • Facebook video ads length

Keep your videos’ length not shorter than 15 seconds and not longer than 60 seconds. The AliDropship team recommends making videos about 20-30 seconds long.

  • Ad content

Like all other social networks, Facebook bans content that breaks their rules. Stay away from things like nudity, violence, etc.

Facebook video ads cost

  • The cheapest way to make a video ad for Facebook is to do it yourself. Find materials (even pictures will do) or record a video on your own, edit it and publish on Facebook. Also, consider using Animoto as a drag-and-drop video making tool: it offers a free subscription as well as paid options.
  • Another way to get a video is to order one on Fiverr. There are people making videos specifically for dropshipping businesses for about $20-40.
  • You can also order videos from AliDropship. With our Facebook and Instagram video ads service, you will also get target audience recommendations.

Facebook video ads best practices

1. Make an eye-catching thumbnail

Your video ad might be so good that all people watching it go and buy your products immediately. But what about the people who don’t watch it?

The problem is Facebook videos do not always start playing automatically. You can turn this feature off. Therefore, you have to convince people to play your video ad in the first place. For this purpose, you need an eye-catching thumbnail.

We talked about what thumbnails work best for video ads in one of our previous articles.

2. Let people know you’re advertising

It’s a good idea to make videos entertaining whenever possible. Unusual ads feel fresh and unique. However, concealing your ad by making it look like entertaining content would be a mistake.

Our team once made a Facebook video ad of Halloween costumes that generated lots of views and engagement but resulted in almost no clicks. Soon they realized that people just didn’t understand that they were watching an ad and they could actually buy all these outfits.

3. Put the juiciest part in the beginning

When a user watches your video ad, you have literally 3 seconds to catch his or her attention. Otherwise, the person will simply skip the ad. That’s why you should put the most interesting part of the video in the beginning.

In most cases, our team uses the classical formula – a problem and a solution. Often a solution can simultaneously tell viewers about a problem. For example, if a video starts by demonstrating a person grooming a dog, you can easily guess what problem the product solves.

Some dropshippers order products from AliExpress to film them and thus make unique video ads. Others simply use the videos provided by AliExpress sellers. But even in this case you can and should edit the original video if you think it’ll make the video better. You can change the original scene order and add texts as long as you’re using short phrases instead of long sentences.

4. Show what your product does

To convince potential customers that a product is worth buying, you should demonstrate how it works. For example, if you’re advertising a cooking tool, there’s no point showing how pretty it is. That’s not what people expect from a good kitchen gadget. Instead, your Facebook video ad should demonstrate it in actual action.

Some products don’t have a particular function – accessories, jewelry, decorations. In this case, you can demonstrate how they look in the surroundings they were designed for. Show wall stickers on the wall or a ring on someone’s finger.

In other words, a product should not look like a thing in itself.

5. Use royalty free music

It’s also a good idea to add some music to your video ad. But you absolutely can’t use someone else’s works without permission, especially popular tracks. Instead, use royalty free music which you can easily find on the web.

Facebook video ads are an efficient way to demonstrate the best features of your products and attract visitors to your dropshipping store. If you’re looking for top-selling goods along with marketing materials including videos, consider subscribing to AliDropship’s Premium Products.

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Smart Black Friday Marketing Ideas We Recommend

Have you already considered your Black Friday marketing campaign? Let’s see what you can do in the run-up to this major shopping event!

Black Friday 2020 is November, 27.

Yes, that’s pretty close! And we’d love to see your dropshipping business performing at its best at this time.

On the global scale, that’s a really important day for entrepreneurs. Only in the US, the 2019 holiday season retail eCommerce spending amounted to $135.3 billion! And the most important fact about this is that Black Friday is one of the main contributors to these sales figures generating about $7.4 billion in online sales. Sounds impressive, doesn’t it?

Of course, your online store can benefit from these busy shopping days greatly, too. And without any doubt, the key to making great profits at this time is preparing your store for the intense buying activity.

What are we talking about? Well, the best idea here is to start gearing up in advance – we even have a special holidays preparation checklist for eCommerce so you could easily benefit from it! But even if you’re not following it, don’t worry: here are some quick tips that will definitely help you out.

Black Friday marketing preparations for ecommerce: general thoughts

Prior to discussing how to promote your online business before and during Black Friday, let’s focus on the basics.

Make sure your store is mobile-friendly

For example, take a look at Statista data one of the last years’ Black Friday in the US:

a picture showing average online order value on black friday

Here, you can see that online shoppers weren’t only using their PCs to make purchases in this period. What’s even more exciting, the combined performance of mobile devices (tablets and smartphones) exceeded the desktops’ one!

Obviously, it means that it’s a must for your store to look good and work properly on mobile devices.

Luckily, you have a great opportunity to base your store on any of these well-tested mobile-friendly store themes. It won’t just give you a one-time benefit that only works during big sales events! In the long run, it will come in handy, too: the number of mobile shoppers grows steadily every year.

Improve the technical performance if necessary

Black Friday is an uneasy time for both sellers and buyers. To a certain degree, each of your potential buyers will make their shopping decisions under stress. They will be afraid to miss out a good deal, doubtful about every offer they see, and hurrying to complete the order when they finally make up their mind.

Your goal here is to reduce the amount of stress they’re coping with, and make the shopping experience as pleasant as possible!

Caring about your customers’ comfort, you will need to:

  • Make sure the integrated payment gateways are in perfect working order
  • Check the emails and other automated notifications you will be sending to your store visitors and customers
  • Keep an eye on all the messengers, chats, phone lines, and other communication channels you’ve officially listed as the ways to get in touch with you
  • Have enough patience to deal with incoming requests professionally

And now, when your store is ready from the technical point of view, it’s time to get creative!

Main Black Friday marketing tip: treat your pricing carefully

a picture showing how to deal with black friday marketing

In 2018, 11% of the interviewed millennials in the USA said they expected the Black Friday discount rate of at least 70%.

Well…

Of course, as an owner of a dropshipping store, you can’t always afford HUGE price cuts – but the good news is that it’s not always necessary.

As you know it from our previous blog posts, dedicated AliDropship team members run our self-owned dropshipping stores. This is how we gain first-hand experience, test new marketing strategies, and improve the performance of our technical solutions.

Some of our earlier Black Friday ecommerce results turned out to be really insightful – here’s what we can share!

During Black Friday, people get more likely to make impulse purchases regardless of your discount value. At this time, their purchasing decisions are influenced by several factors other than the products’ price.

For example, we were giving away 15% discount coupons for one of our self-managed stores during one of the previous Black Fridays. At the same time, product prices in our other experimental stores were kept unchanged.

With the same intensity of promotional activity and administrative work, all those stores had nearly the same performance.

Therefore, price is not the only purchase driver when it comes to Black Friday shopping. But what else matters?

Black Friday marketing specifics: make it all about emotions

a picture showing how to treat your customers on holidays

36% of the interviewed USA millennials said that they made impulse purchases of clothing and footwear during Black Friday in 2018.

For a dropshipping store owner, this buying pattern is really curious – and highly beneficial, too!

The success of your dropshipping venture greatly depends on your store ability to trigger impulse purchases.

And during major shipping events like Black Friday, buyers become even more likely to make emotionally driven purchases. Their shopping behavior changes a lot, and it gives you the opportunity to reach new followers’ and customers’ segments.

With careful Black Friday marketing planning, you can do it without any huge extra costs. Here’s what we did to our own self-managed stores!

Black Friday marketing strategies we’ve tested ourselves

an image showing how to manage your Black Friday marketing

We pay close attention to the quality and contents of the marketing materials we distribute before and during Black Friday.

As a rule, we stick to the same posting frequency as always, and even go with the same targeting principles as usual. But when it comes to content, things are completely different.

The point is, the knowledge of our target audience lets us find a proper communication tone and the right words to motivate people on buying more. Our personal approach and attention to buyers’ needs and wants is much more important than any discounts or super sales.

Here’s what we are working on:

  • Marketing messages

The common Black Friday idea of ‘buying smart and saving money’ is not the thing we’re focusing on in our advertisements. Instead, we promote the idea of ‘buying gifts for yourself and your dearest and nearest’ because the holiday season is just around the corner.

Creating the messages that have a special meaning for our target segment, we establish a strong emotional connection with the audience. Simply speaking, we promote our products as problem-solving solutions for the customers.

  • Designs

At this time, catchy and bright visuals become more important than ever. Many online stores and other businesses are simply putting a ‘Black Friday’ banner that doesn’t give much useful information to the viewers. To stand out from the competitors, we have a different approach that we apply to product pages, landing pages, and most importantly, social media posts.

Traditionally, we create colorful product collages that demonstrate our best-selling items and highly popular offers. Normally, we show our products on white background or make collages in contrasting colors to grab the viewers’ attention immediately.

When it comes to social media posts, it’s important for us to showcase several items at once without making the ad look ‘messy’. The point is, we want these posts to be clear for the people who have never visited our store and only discovered it through this ad.

And what about you? Do you already know how you’re going to promote your business at this time?

Black Friday marketing campaign we can make for YOU

a picture showing how to attract customers on black friday

We have a long history of creating, testing, and improving marketing campaigns for all the possible occasions.

If you’re looking for last minute Black Friday marketing ideas, here’s the offer you’ll enjoy!

Our Black Friday marketing bundle is designed to help you make the most out of this major shopping event! Ordering this bundle from our amazing team, you get:

  • Black Friday pop-up setup

a picture showing how black friday pop-up works

Getting ready for the upcoming sales event, Internet users will be looking for the best Black Friday deals online. Surely, they will appreciate your care if you notify them about the exclusive offers in advance!

Subscribing to your newsletters through these pop-ups, your store visitors will share their email addresses with you. And it means you’ll be able to easily turn them into happy buyers with the power of email marketing!

Our task here is to create a catchy pop-up and set it up on your dropshipping website. Plus, we set up the welcome letter for every subscribing person. This letter contains a discount coupon – a tempting offer that is hard to resist  So, you will enjoy the growth of your email database – and the sales boost!

  • Black Friday themed ads

an image showing social media posts alidropship experts can do for you

The ads we create for our customers are more than just attractive pictures with catchy text captions.

To help you run this advertising campaign with the maximum efficiency, we also provide you with effective target audience settings! 

Applying our recommended targeting settings while launching this campaign, you can be sure the ads will be delivered to the right audience and simply won’t go unnoticed!

  • Engaging social media posts

a picture showing how to run your store during holiday shopping

Ahead of Black Friday, every business is filling their social media feed with promotional posts and thematic pictures. We want your store to stand out from the crowd!

Our package of 15 memorable social media posts doesn’t simply attract new customers. It is optimized to increase the number of repeat purchases, as well!

We analyse your store and your niche carefully to offer you a whole set of unique marketing materials that jump-start your business. Using all of them together, you drive steady traffic to your website, attract new customers, and boost your order value. Isn’t this exactly what you want during this busy time?

Enjoy this Black Friday marketing package for a bargain price of $249 and launch a killer promotional campaign your buyers won’t forget!

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Reach vs Impressions: What Are They And What To Track?

Analytics play a huge role in digital marketing providing data required to improve your promotion strategy. However, sometimes it’s difficult to understand what social media metrics you should focus on. In this article, we are going to compare reach vs impressions.

In digital marketing, it is very important to know what’s going on “inside” your campaigns. Therefore, marketers always gather data and analyze this information to understand what content works best, when they should post in order to reach maximum results, or what audience reacts to advertising better.

You have probably heard these two terms before – reach and impressions. But many beginner entrepreneurs can’t say for sure what they mean except it has something to do with brand awareness. In the meanwhile, knowing the difference is the key to developing a better strategy.

Reach vs. impressions: Understanding the difference

Reach is the total number of unique users who have seen your piece of content or ad. For example, if your Facebook ad “reached” 500 users, it means 500 people saw it.

Impressions is the total number of times your piece of content or ad was displayed. For example, 500 users saw your ad but 200 of them saw it twice, which is 300 + (200 x 2) = 700. And that’s the number of impressions.

Whenever users see your content in their feed, both your reach and impressions rise by one. If the same content is displayed again (for example, after sharing), the reach will stay the same, but the number of impressions will grow.

Which one is more important to your business?

Ok, there’s a slight difference between these two concepts, so what? But both of them reflect how many views your content was able to achieve. Obviously, businesses want both these metrics to be as high as possible. But they usually have to focus on one. Which one is more beneficial depends on your goals.

When you compare reach vs impressions, you could say that one metric is an extensive parameter while the other one is intensive.

Since reach reflects how many unique users saw your content, the higher it is the more potential customers or followers your business gets. If it hasn’t been long since you launched your dropshipping store and you still need to tell as many people as possible about your brand, you want to focus on reach.

But if you consider the number of followers you currently have as sufficient while their level of interaction remains low, you want to raise impressions. To put it simply, even if you raise your reach it won’t change the percentage of the target audience who engage with posts, convert into site visitors or actual buyers.

So instead of showing content to more people, you want to show more content to people.

After a user sees something in the news feed, he or she may just pay no attention to it since there’s nothing special in it. But when people meet the same post or ad at least one or two more times, they may change their minds and click on it thinking that maybe it’s worth checking.

By showing content to the same audience multiple times, you increase the quality (so to speak) of your social media activity.

Besides, your audience will gradually grow even if you focus on impressions and pay little attention to reach thanks to shares.

However, you should be careful here. Since increasing the number of impressions actually means that people see your posts more often, it is very easy to go too far. Showing an ad three times is Ok, but stuffing your audience’s feeds with ads and posts endlessly would rather harm your business.

In other words, reach is about expanding your social media audience and attracting new followers, while impressions are about raising the audience’s interest in your content and your brand. Or you could say reach is about width, while impressions are about depth.

Knowing this, you can develop better social media promotion strategies to increase your sales. But keep in mind that there are slight differences in how popular social networks define and calculate these metrics.

Reach vs impressions on different social media platforms

Facebook reach vs impressions

Facebook defines reach as “the number of people who saw your ads at least once”. The metric is a sum of three data types:

  • Organic reach (unique users who saw your posts for free in their news feeds)
  • Paid reach (unique users who saw your paid content)
  • Viral reach (users who saw your posts because their friends interacted with them)

Facebook defines impressions as “the number of times that your adverts were on screen” and divides them into two categories – served and viewed impressions.

According to Facebook, served impressions are those that were “delivered” by the system regardless of whether such posts or ads were actually seen by users. Viewed impressions are those that appeared on the screen. It doesn’t mean the user actually noticed it: there’s no way to know this. But at least the ad was there.

Facebook uses viewed impressions to calculate this metric.

Instagram reach vs impressions

As for Instagram, the opposition of reach vs impressions here is very similar to that on Facebook. Reach is the number of unique users who saw your post or story. Impressions refer to the number of times they were viewed.

Twitter

Twitter doesn’t track reach. As for impressions, Twitter counts them as any time a user sees one of your tweets.

Google Analytics

Google Analytics uses different terms. “Users” (reach) is defined as the number of users who visited your site at least once. “Page views” (impressions) refer to the number of pages viewed by all site visitors.

When comparing reach vs impressions, keep in mind that neither of them measures engagements. Marketers raise them to increase brand awareness or attract new followers. If you want to convert more social media users into buyers, you need effective product ads. Consider ordering Facebook and Instagram video ads made by AliDropship specifically for your unique dropshipping products.

https://alidropship.com/wp-content/uploads/2020/09/reach-vs-impressions-featured.jpg

Holiday Advertising Ideas: Let’s Make Your Store Ready For Special Shopping Events!

The holiday season is upon us! What does it mean for you as an online store owner? It’s high time to look for smart holiday advertising ideas and get ready for your buyers’ booming activity!

So, how to prepare your store for the holiday season? What should you pay prior attention to if you want to get record profits? Should you prepare only for the national holidays, or Black Friday and Cyber Monday are also important for eCommerce? Keep reading this article, and you will find the answers to all these questions.

In fact, it’s best to come up with holiday advertising ideas long before the particular holiday. You should think of the product range, advertising strategy, and so on. You will actually have to devote a lot of time to these aspects. However, if you want to beat the eCommerce market and make a fortune during the holiday season, we have a great solution for you.

How should your holiday advertising be carried out?

Based on our personal experience and our customers’ feedback, we would like to remind you that you should prepare your online store for the holiday season well in advance. Why?

Imagine this lengthy process: your potential customer opens your online store, finds the product he is interested in, thinks for several days, then orders the item. And not to mention that it takes a lot more time to process the customers’ orders, to pack the goods, and, finally, deliver the packages.

In any other period of the year this would be all right. But in the case of the holiday season, your customers are risking too much not to get their orders in time before the holiday. Even if the delivery service makes the delivery on the last day before the holiday, your customer will have to worry a lot. However, if you start your preparation in advance, situations like this are almost impossible.

Is there a checklist?

In fact, there is a checklist which includes the most essential aspects of holiday advertising. You may find the detailed checklist in our article which was published a bit earlier. In the article you’re reading now, we will also go through the very aspects of holiday preparation procedure. Most importantly, we will offer you an easy way out of this situation if you’re not ready to devote your personal time to all these actions.

What does a holiday advertising checklist include?

a picture showing the calendar that is essential to run holiday advertising

1) Check if your online store functions in a proper way 

You should make sure that your website is ready to serve the customers. So, check if your store works to its best on all types of devices. Then, test all the buttons and make sure that all of them are active and lead to the necessary pages.

We also advise you to make the process of product ordering as easy and short as possible. In that case, your customers are unlikely to leave your store at one of the purchasing stages.

2) Review your product offer

As a rule, during a period of holidays online store owners bet on the group of products which are more likely to be sold out. It’s all about the products which can be bought as holiday gifts.

Moreover, here is the second important aspect about your product offer. We recommend you to indicate the delivery date as precisely as possible. The problem is that your customers would like to get their orders before the very holiday because in most cases they buy those items as gifts.

Do you want to receive your Xmas gift at the end of January? We suppose you don’t. Neither do your customers. It’s unacceptable even if they get their orders on the last day before the holiday, because that’s not the service they expect from your store.

That’s why your main goal is to provide your customers with the opportunity to buy interesting products or services at reasonable prices. Another equally important aspect is to let them make plans and have an idea when to expect the delivery.

3) Make a promotion calendar

Since there are lots of holidays, and you’re supposed to get your store prepared for them in advance, we recommend you to think of your promotion calendar. Take as a rule that it’s necessary to start your holiday advertising not less than 3 month prior to the very holiday. Make sure that your customers have enough time to learn your product range, make their purchasing decisions, and wait for their orders.

In some cases, you’ll have to start preparing for one holiday when the other holiday marketing campaign is still in full swing. But, don’t worry! We believe you can handle it 😉

4) Make tempting price offers 

When conducting a holiday advertising campaign, you need to make several low-priced offers. In fact, you may advertise your store, fight for traffic, and so on, but if your products are sold at the highest prices ever set on the market, your efforts will go in vain. Rethink your current price policy completely – it’s the holiday time! People are waiting for the special price offers.

So, try to attract the customers by means of hot and competitive prices. Moreover, you can think of some products to sell together as one item – for example, two-in-one packages and so on.

5) Revise your SMM strategy

In order to notify your potential customers about some events related to your store, you need to be active online, especially on social networks. When doing holiday advertising, make sure that your accounts on major social media platforms are managed in a proper way. What does it mean? You post lots of entertaining and educational articles, notify your customers about hot offers, and so on.

By the way, it’s important not only because of the fact you attract the customers who are already following your accounts.

Let’s imagine that holiday shoppers want to order something from your online store. If they don’t know anything about your website, what will they do? Right, they are going to look for some information about it on the Internet. That’s why, in case of a properly managed online store, these users are more likely to place an order on your website.

Wow, it turns out that you have a challenge before the holidays! You’ll have to devote considerable time to these preparations. But this game is worth the candle!

However, if you’re not ready to spend much time on such actions, or not sure you can handle it, we have a way out for you. You may use our new brilliant service!

Meet Halloween Marketing Services Bundle – a special pre-holiday offer!

an image showing an example of holiday advertising service

We are glad to present you our new bundle which is called Halloween Marketing Services Bundle. It includes the following services provided by top class AliDropship experts:

  • 3 image ads and 3 video ads + target audiences
  • Animated Facebook Cover for your FB page to announce Halloween Sale
  • Effective social media posts (15 engaging posts for Halloween week and more)
  • Halloween guide for your store (a detailed tutorial on preparing your store for the holiday season)

We are happy to inform you that you have an opportunity to buy this bundle at a 13% discount just for $215!

Now let’s look at the services available in this package in more detail. How can they help you generate holiday marketing ideas for your online store and boost your sales?

1) 3 image and 3 video Halloween-themed ads

 

a picture showing the example of ads Halloween service bundle provides

Since you can’t make your store efficient without advertising, our team is happy to provide you with a unique package of 3 image and 3 video Halloween-themed ads. That’s why, if you need a high-converting advertising campaign for your online store, you’re more than welcome to contact AliDropship team. We will make every effort to make your business journey more convenient and profitable.

What exactly is this service about?

Our experts are going to prepare 3 image and 3 video Halloween-themed ads for your store so that you could place them on the most popular social networks – Instagram and Facebook. This package includes the following: 3 images and 3 videos created by our professional designers, advertising texts, and recommendations on the audience to target. By the way, this service includes its own guide to manage your ads. That’s why it will be so easy for you to figure this out.

2) Posts for social networks

a picture showing how to make the most of SMM

We are also glad to provide you with 15 amazing posts for your accounts on social networks! We are talking about the most popular social media platforms – Instagram, Twitter, Facebook.

Our experts will make templates for 15 posts for you to place in your store’s feed. Since all of these three social networks have different standards of post publishing, you need to make unique posts for each of them.

Moreover, this service is also provided together with its own guide which is supposed to help in case of some questions.

That’s why our team suggests you to save your time and leave these boring things to us. Since our experts have a lot of experience in this field, you’re more likely to succeed!

3) Halloween guide for your store

a picture showing the ad examples holiday advertising requires

What is more, together with the Halloween bundle, you also get the Halloween guide for your store. Do you want to know how to get ready for Halloween? This guide is a must-have for you.

Here is what our new bundle comprises! If you’re still not sure about purchasing this package, we’ve decided to make some caveats.

  1. The services within our new bundle can be used only for Halloween. You have an opportunity to benefit from each of these services throughout the entire year if you buy them separately before other special events. In that case, you will be able to carry out advertising campaigns before each holiday shopping season starts.
  2. It’s not necessary to sell only Halloween-themed goods. This bundle doesn’t require a particular product range. So, you’re not supposed to give up selling smartphones and put some Halloween masks and other Halloween-related products on sale. What is necessary for you during the pre-Halloween season is to make ads in the Halloween style. That’s it, a genuine interest in your store is ensured!
  3. Our goal is to prepare all the materials that are necessary to make a post and place an ad on the social media platforms indicated above. What is more, we provide you with the guides which can give you a lot of important information.

We give you all the necessary texts, images, and so on. It remains for you only to make use of these data and launch your pre-holiday season advertising campaign. So, you get cool ads, AND improve your advertising skills at the same time. Sounds tempting, doesn’t it?

So, are you out of holiday advertising ideas? Don’t you know how to prepare your online store for Halloween and boost your sales considerably? So pay particular attention to our new Halloween Marketing Services Bundle! We hope it will help you get the maximum benefit from the holiday season! Best of luck with your pre-holiday preparations!

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