What do the best banner ads have in common? And what does it take to create a catchy, memorable, high converting banner? Let’s take a look!
Banner ads: a brief introduction
Wouldn’t it be awesome to have your store advertisements placed all over the web?
Just think about it: thousands of people will have the opportunity to see your amazing offers, get interested in your products, and eventually visit your website – even if they have never heard of it before.
Sounds tempting, right?
That’s what banner ads are for!
Banner ads are clickable images you can place on different websites all across the Internet. Whenever users click on such a banner, they get redirected to your store page that you’ve linked to this image.
Demonstrate (and hopefully even sell) your products to a wider audience
Announce new product arrivals, discounts, and special shopping events
Retarget the users who have already interacted with your store
To launch your banner ads campaign, you can safely use Google Ads, Facebook Audience Network Ads, or any other banner ads network – there’s plenty of them! Planning your campaign, you’ll be able to place the banners on almost any website you want:
Your own store
External sites popular with your target audience
Best banner ads: the most common types of banner ads
If you want to grow your online business and show it to a wider audience of people, you have to diversify your banner ad campaigns. More specifically, you need to implement the most effective banner ads.
So, to make your banner advertising campaigns successful, you need to know the common types of digital banners and their specifications. The right banner size can be the difference between a successful promotional campaign and one that brings no results.
Furthermore, to not fall flat, you have to get acquainted with the various requirements for banner ads across the major networks, such as: Google, Facebook, and Instagram.
So, for you to achieve maximum results, let’s look at the most popular and effective banner ads and their specifics!
Leaderboard (728 x 90)
This type of marketing banner ad quickly catches the attention of the viewer as it is visible due to its size. Usually, this ad format is found above the navigation bar, especially in a blog or forum.
Square (250 х 250)
This type of ad is the perfect solution for smaller spaces. However, these types of banner ads are not among the most preferred for many brands because they don’t exactly offer a lot of room to “play with”.
Skyscraper (120 x 600)
This banner ad is typically placed on the sidebars. It is the best way to showcase downward descending visual information. Moreover, thanks to its narrow-width design, this banner can fit where broader ads can’t.
These are just a few types of the most popular banner ads. The best part? You can easily order original banners for any advertising campaign you need on AliDropship! Your banner ads will meet all the standard size and file formats.
But what exactly will you put on your banners?
What will motivate viewers to click on them and go to your store?
To answer these questions, we’ve looked through countless banner ads promoting clothes, footwear, gadgets, jewelry, and accessories. We selected 50 exciting, inspiring examples from the world’s most famous brands, and took note of 5 common strategies they use!
Best banner ads type #1: close up product photos
It seems to be the most obvious way to advertise your offers, right? Let’s see some banner examples! Click on the image to enlarge it.
As you can see from the banners above, large-high-quality photos work really well if you want to make people familiar with your store offer in general, advertise new arrivals, and even show the items in action.
It’s not uncommon for advertisers to go even further and zoom their product images greatly.
For business owners, it’s a great way to explain and visualize their products’ competitive advantages. So, even if your offers are different from others in the tiniest details, you can showcase them proudly!
Best banner ads type #2: minimalistic visuals
Placing your product images on a white background, you make sure that nothing distracts the viewers from the items themselves.
Of course, it’s not the only way to focus your clients’ attention on your outstanding offers! Another trick is to simply use a limited range of colors – and, again, as much ‘air’ and white spaces as possible.
It’s enough to take a single look at these banners to immediately understand what’s offered and where it can be bought.
Best banner ads type #3: audience-relevant imagery
There is no doubt: you can demonstrate your products in hundreds of ways. But the thing is, you need to concentrate on the subjects that are important, meaningful, and valuable to your potential customers.
Are your clients following the latest trends closely? The visuals featuring smart clothing, statement makeup, vintage stylistics, shiny neon, and glitter are highly likely to attract their attention.
Or maybe, your potential buyers adore fantasy worlds and fictional universes, art and artwork, and all sorts of creative/fan motifs. Why not incorporate them in banner ads, too?
Each of these examples focuses on a specific hobby or interest. Even if these topics are not directly connected to the advertised products, they still resonate with the relevant audience strongly. And interestingly enough, the last example in this banner selection makes us think of one more strategy for creating a winning banner advertisement!
Best banner ads type #4: influencers involvement
It’s quite common for large-scale brands to collaborate with actors, artists, sportsmen, social media influencers, and other celebrities to promote their products.
Of course, for an owner of a small business, it will be super challenging to persuade Olympic champions or Oscar winners to take part in your advertising campaigns.
Good news: it’s not a must!
Did you have a shoutout or giveaway promotion recently? Were you teaming up with some small-scale blogger or influencer for this purpose? Well, let everyone know about it, and use the banners above as an example!
Best banner ads type #5: focus on texts
Do you have an important message to share with your audience? Would you like to highlight some specific product benefits or make ‘image’ statements? Use the power of text! You can either combine it with some imagery or just dedicate the whole banner space to your words of wisdom.
And of course, it’s a winning strategy if you’re announcing a discount or a special shopping event.
No unnecessary information to process, no extra time to understand your idea. It’s all plain and simple!
Want to get awesome banners for your own campaign?
Nothing can be easier!
Our team of digital marketing experts will be more than happy to assist you. With a solid background in dropshipping stores promotion, these specialists are ready to work miracles.
Simply request our banner ads design service and get your very special, unique, one-of-a-kind banners for any occasion and placement type!
In email marketing, follow up letters are the bridge connecting you with your subscribers and helping you stay in touch with potential buyers.
For us, email marketing is one of the main promotional instruments. Most likely, you’re reading this article because you’ve received its preview in your inbox. 😉 So, we decided to share some of our tips on the most effective follow up strategies we’ve tested ourselves!
What are follow up emails and how to deal with them?
Let’s start with the basics: what do we mean by follow up letters?
Follow ups are several emails that are sent to your subscribers automatically over some specific period of time. You write them once, and they work for you on auto-pilot in the long run.
So, follow ups are a series of logically linked emails that do A LOT for your business promotion:
Make your clients feel valuable and important to you
As a rule, the first email in the series of follow ups is sent to a person right after he or she took some action in your store: made a purchase, left an abandoned cart, subscribed to your newsletter, etc.
Therefore, this person feels appreciated – especially if you write this first follow up email correctly! Read below to learn more about it.
Share important information with your clients
Each follow up should be dedicated to a specific topic that is meaningful for your audience. You don’t just send the same email over and over again every 2-3 days. Every time, it should be something new and engaging.
Remind about your business with no extra effort from you
Follow up communication is set up through a specialized mailing service. Therefore, you don’t write and send each email manually! You write follow up templates, add them to the mailing service’s email sequence, and specify the sending frequency. The system will do the rest for you.
How to follow up with clients or the most effective follow up strategies: collect clients’ emails
Now, the prospects of this marketing tool seem really appealing to you, right?
But how can you start using this strategy for your dropshipping store promotion and even make the most of it?
As you understand, you can’t send out follow ups if you don’t have any email addresses in your mailing database. That’s what you need to begin with!
And, while the systems collect email addresses and put them into your database, you can proceed with the most interesting part of email marketing: writing the follow up texts!
Effective follow up strategies: best follow up tips on how to create emails that sell?
Don’t you know how to do a follow up? Well, we’re going to share the best follow up strategies we’ve figured out from our personal experience!
#1 Start with your follow up plan
What will your follow ups be about? How often will your subscribers receive them?
At this point, you need to come up with a general follow up plan – something like this:
Day 1 (right after getting the email address): the first welcoming follow up. It should include a gratitude for the interest in your store, a brief business introduction, and a tempting welcome discount coupon.
Day 2: an appealing product selection from your store. Add best sellers of the week / new arrivals / trends of the season / items similar to the viewed or purchased ones with product links to the follow up letter.
Day 3: some interesting facts about your products. It’s all about the buyers’ testimonials / industry secrets of the product manufacturing / unexpected ways to benefit from the products use with product links.
Day 5: special offer. It’s time to create a sense of urgency. Please note that the letter has to be different from the one you provided them with a discount coupon for the first time.
Day 7: a preview of your valuable article from the in-store blog with the links to the related articles or products.
As you can see, this sample follow up plan covers 7 days, includes 5 messages, and uses every opportunity to motivate the reader to check out the store once more.
Of course, it’s not a must-follow sample plan. You can come up with any other ideas for the letters’ topics, mailing frequency, and time period. It all depends on your store niche, business brand, and the potential customers’ preferences.
#2 Pay attention to the first follow up email
Basically, the first follow up letter introduces you to the readers. It lets them understand what they can expect from you, how they can benefit from your offers, and how many of their problems you can solve.
In order not to make them disappointed, you only need to give them the information they are looking for while browsing your store. That’s why it’s a good idea to create different follow up sequences for different types of actions taken in your store. Obviously, a “thank you” letter after a product purchase won’t be the same as the “these items are still waiting for you in your cart!” message, right?
In any case, it should bring value to the readers. Otherwise, they will quickly assume that your emails are not worthy of their attention.
#3 Combine marketing elements with transactional details
Your readers are smart enough to see the difference between a spammy promotional text and a piece of valuable information. That’s why some email marketers use payment confirmations, notifications about an order, etc. as the basis for the first email in their follow up sequence.
Normally, such action-triggered notifications are sent directly from the website where the user’s activity took place. But you can also add a transactional element (download link, order confirmation, etc) manually to your very first follow up. In this case, you can fill it with FAQ links, store contact details, or other elements that bring value to the readers, re-engage them, and bring them back to your website for new or repeat purchases.
#4 Work on your subject lines
It must be clear from your subject lines that the emails contain something really important: not just useless boring information, but meaningful bonuses, tips, or other helpful and valuable elements. It makes it more likely that the readers will open the emails, and not simply ignore them. These insights will help you create powerful subject lines!
An overly long email will be left unread – trust us. 😉
Your goal is to make all the text seen immediately, without scrolling down a page. That’s how you can be sure that the reader won’t miss any of the links, buttons, appealing coupon codes, and other crucial parts of your letter.
Need advice on the texts and catchphrases you’ll put into your follow ups? Check out these tips on selling emails we’ve covered in one of our previous articles.
#6 Consult experienced email marketers
Don’t worry if you don’t have any background in writing catchy texts or planning a long-term email sequence.
Creating a promotional strategy for your online store can be difficult and certain aspects might require professional dropshipping help. And you can rely on our experts to help you with whatever you need.
Let’s look at what kind of dropshipping help our seasoned marketing experts can assist you with!
A more challenging task here is to raise awareness about this new store. Intense promotional efforts result in higher profits, but digital marketing is quite complex. So, you might feel confused when you try to launch various promotional campaigns if you haven’t created any previously.
Luckily, you’re not alone on this business road.
Our qualified dropshipping consultants are here to guide you!
We have a whole team of dedicated experts, from developers to designers, social media management specialists, and online marketing enthusiasts. Here to help you make your very first steps in advertising.
These consultants have vast experience in various different areas of digital marketing. So, you can be sure that they will provide you with promotional advice to launch your store to the top.
Let’s go over the services!
Expert dropshipping help: making sure your store is ready for promotion
It would be a waste of everyone’s time to drive traffic to a store that’s just plain and uninteresting.
To make sure that doesn’t happen, our experts will help you pick the best direction for your dropshipping store. Let’s dive in!
In-depth niche research
Basically, your venture starts with the choice of your store niche.
This niche will define all your further marketing actions: product offer creation, customer segment choice, promotional channels and methods choice, etc. Of course, that’s a highly important decision to make!
What our dropshipping consultants can help you with: promoting your store
Your dropshipping store is fully ready for operation, and you can’t wait to welcome your first buyers there! How can you make it known to a wide audience?
The best way to drive traffic to a new online store is to use a mix of paid advertising methods – but what if you have no experience in this?
We’re covering this dropshipping aspect, too!
Facebook & Instagram ads
If you want to raise awareness about your business and gain a loyal customer audience, Instagram and Facebook are probably the first platforms you’ll consider. And, if you can’t come up with a catchy ad idea for your store or if you’re confused by the numerous ad settings, here’s what we can do for you!
This ads preparation service comes in 3 packages, all of which let you get:
A specific number of ideas for your store ad
Ready texts and images to include in the suggested ad(s)
Detailed recommendations on the necessary audience settings
This is how you can test ad formats you’ve never tried before and grab your potential buyers’ attention with new promotional messages. How about giving it a try?
Thanks to newsletter emails and follow-ups, you can easily stay in touch with your customers. Emails let you conveniently notify the subscribers about your newest product arrivals and special offers, and remind them about your business.
If you feel you can’t create captivating emails that will turn one-time customers into loyal buyers, or if you’re unsure you can send these letters on a regular basis, you’ll be interested in this service!
You can choose any of these packages – each of them includes:
An individually written series of emails covering a specific period of time
Setup and launch of these follow up sequences
A detailed guide on setting up further follow up emails in MailChimp service
Several email templates that you can freely use for your future email campaigns
If you’ve never tried communicating with your current and prospective customers via emails, it’s the right moment to set things into motion!
How exactly does it work? Our team of experts will create a beautiful pop-up ad that will collect the emails of your customers. But that’s not all. It is a well-known fact that not all customers freely like to share their emails, that’s why our team will also create an e-book about your products and offer it as a return for a subscription.
Throughout this e-book, people will come across your products and have access to their webpages.
Take a peek at packages you can get:
There are two packages for you to choose from. If in the past you’ve purchased lead generation pop-ups from AliDropship, you will get a package at a discounted price!
Each of these packages comes with:
1 e-book presenting your products in an engaging way
Ad material (1 pic, 1 text, target audience) for attracting traffic to your site
Step-by-step guide on how to launch ads
This service is perfect for increasing traffic to your online store as well as gathering more emails for your future promotional campaigns.
After your purchase, here is what our experts do for you:
Research various product ads on social media
Pick out the 3 best products for your online store and you select one of them
Put together a stunning page of the selected product for your website
Optimize it to make it more convertible
Additional marketing materials that will help you promote your product
Make your online business bring even more profit with this tremendous marketing service. And you can be sure that our experts will be there to help you along the way.
Facebook & Instagram Video Ads
Do you know what can showcase a product and all of its qualities quickly and efficiently? As you might have guessed, we are talking about Facebook and Instagram video ads. Many ecommerce experts state that product videos increase product purchases by 140%!
Video ads are a certain guarantee for you to sell more products as well as attract more customers.
Here are the packages you can purchase:
Each bundle has more promotional materials than the previous one. Our experts will help you attract customers and here is what you receive after the purchase:
Facebook and Instagram feed video ads of your products
Advertising texts that will encourage customers to purchase your products
A step-by-step guide on how to prepare your store for promotion and launch ads
Grow your business effortlessly with AliDropship’s Facebook and Instagram video ads!
Engaging Social Media Posts
Social media platforms are perhaps the most popular means of promotion nowadays. However, they don’t hold any value if they don’t contain any engaging content. With the help of our experts, you can enjoy the benefits of professionally made and engaging content that will help promote your store and find new customers through social media.
Here are the packages you can purchase:
In both packages you will receive:
An array of beautifully designed images
A variety of engaging texts
The most popular hashtags hand-picked and suitable for your store
Our seasoned professionals know exactly what kind of content online users prefer to consume, as well as how to create visually stunning content. So, you can be sure that by ordering this service the amount of beautiful and entertaining posts will increase causing more people to buy from you.
A blog post designed by our marketing specialists that showcases your product in a way that generates the consumers’ impulse to buy more items.
An image, a text, and the required targeting settings needed to promote to your target audience and show them your blog.
A form that allows you to collect emails of your readers which you can later use for future promotional campaigns.
Content marketing has proven to be one of the most effective methods for attracting traffic to your stores and boost sales. With the help from our experts, the amount of traffic to your store will increase and also increase the amount of sales.
Facebook Followers Booster
Feel like your Facebook page doesn’t have enough credibility or followers? Our Facebook Followers Booster can help you easily. Turn to the help of our experts and they will provide you with engaging posts as well as page likes ads, and of course a detailed guide to set everything up.
Here is a closer look at the package:
In this package, you will get top-quality content, along with entertaining posts and page likes Facebook ads ready to captivate the attention of online users and make them follow your social media page.
Facebook & Instagram Retargeting Ads
Do you know that lots of potential customers tend to see your product offers and then just leave your store? Yep, that’s a common thing in the ecommerce world. However, with Facebook and Instagram retargeting ads, you can bring them right back to your online store.
Here is the package you can purchase:
In this bundle you will get everything you need to bring the customers back to your online store:
Captivating image advertisements with your bestsellers
Charming advertisement texts that will have your previous visitors running back to buy something
With this effective marketing strategy, you can generate more sales, increase your brand recognition and save lots of your time which you can devote to other aspects of your store promotion. Moreover, following our guidelines you’ll be able to create retargeting campaigns in the future all by yourself.
Lead Generation Pop-up Setup
Want dropshipping help with collecting your visitors’ email quickly and efficiently? With the Lead Generation Pop-up Setup, you can take advantage of the visitors who visit your site and don’t buy something.
Here is a quick look at the bundle:
By ordering this service, you receive:
Setup of a glaring pop-up which will collect emails powered by Mailchimp
Signup form setup
A welcome message with a coupon
Pack of pop-up designs for pop-up customization
Our experts have tested the Lead Generations pop-up setup on our very own dropshipping stores and the results have been tremendous. With this service and our experts’ help, you can create your own booming online store as well!
What would you like our dropshipping experts to help you with? There’s a whole range of digital marketing instruments that will make your dropshipping store thrive – just pick the ones you fancy!
Getting a social media shoutout can really boost your business. Shoutouts are a part of digital marketing widely used for business promotion along with other methods. Keep reading to learn how to get paid and free shoutouts.
What is a shoutout?
Centuries ago, if you saw a new painting or a piece of jewelry at your neighbor’s place, you could ask, ‘Hey, where did you get that?’ The neighbor would tell you about a good painter or a jewelry store.
The same thing happens even nowadays as we share our experiences with relatives, friends and colleagues, as we recommend certain goods and services.
A social media shoutout works pretty much the same way. Whenever a social network owner mentions another account, page or channel and provides a link, it’s a shoutout. The idea here is that an owner of a social media account advertises your brand or social media account to his or her own followers.
Let’s suppose I have a kitchenware store and I’ve found an Instagram account that posts food, recipes, etc. If its owner agrees to post my materials with a link to my web store (i.e. to give me a shoutout), this person’s followers will see my wares and may want to buy something or at least visit my store.
Simple, right? In fact, you probably see at least one social media shoutout every week. We do it all the time by liking posts, reposting, etc. Except we don’t do it in order to help someone make money.
Brands usually ask popular influencers to give shoutouts because these people have large and loyal audiences that follow their recommendations. From this perspective, shoutouts are integrated into influencer marketing. However, we will see that you can get profitable shoutouts from people with tiny audiences too.
Who can give you a social media shoutout?
You can guess that it’s no use asking any random account owner to promote your product. For example, if I sell kitchenware, a shoutout from an account owned by a heavy metal band will look like a joke. There are three main criteria you should keep in mind.
This is what I’ve described: if you want a shoutout to bring you visitors and clients, you need to find an influencer who works in the same or similar niche. However, be reasonable: you can’t ask direct competitors for shoutouts. Instead, look for people who may truly, sincerely recommend your product to their followers.
Social network type
Even if you’ve found a good account with a similar niche, whether it could give you a good shoutout depends on what type of social network it is. For example, an Instagram account owner could mention your article, but people browsing Instagram usually don’t want to read anything. So, this shoutout may not be as effective as you expected.
Lastly, a similar niche doesn’t necessarily mean a given account has the same kind of audience. Be it gender, age, marital status or anything else, it can make a huge difference.
How to get a free social media shoutout?
Let me make it clear right away – very few influencers will agree to give a shoutout for free because if you want something from them, you probably have no other choice but to pay. Still, some people get lucky.
First of all, you’ll have to manually find an influencer. Use hashtags to browse social networks in search of accounts with a similar niche. Sounds simple, but depending on your niche, it can take a while before you discover a really interesting page.
Avoid influencers with a lot of followers because they get interesting offers from entrepreneurs (who agree to pay) quite often. So, an account with 100,000 subscribers is not good! Instead, look for accounts with a similar number of followers as you.
Before making contact and asking for a favor, I recommend spending some time liking and commenting on their content. Get noticed and show yourself as an active subscriber.
Contact account owners
Contact the account owners. As soon as you’ve found a number of interesting pages, subscribe to their communities and only after that send a message to them.
Don’t ask for a shoutout right away. Don’t ask them to visit your page. Lines like these irritate people because it becomes absolutely clear what you’re after.
Instead, start with praising their content and be sincere. There’s a chance the person on the other side might get interested in your content as well.
After that, you can offer co-operation. Since you want a voluntary shoutout, your only option is the so-called S4S model, i.e. shoutout for a shoutout. Simply speaking, you and the other guy will promote each other.
If the other party agrees, it’s a good idea to discuss the plan in detail – who’s going to post what, how and when. Remember, you two are in the same boat, you’re partners, so you both have to take it seriously.
How to get a paid social media shoutout?
Selling shoutouts is a common practice in influencer marketing. Paid shoutouts on large accounts can help you reach a much wider audience, thus bringing you subscribers or sales.
Follow the same steps and ask the account owner if he or she makes paid shoutouts. Ask for prices as well.
If you don’t want to manually search for influencers, you can use one of paid apps and services such as Shoutcart. They can save you hours and days by providing a list of influencers along with detailed statistics. You will see what niche these people occupy, how many followers they have, their average efficiency, prices, etc.
Tips on getting more shoutouts
One social media shoutout can hardly affect your total sales, so the more you get the better. Follow these tips to get more shoutouts.
1. Contact influencers personally
Never ever offer collaboration to influencers in comments or anywhere else where other users can see your conversation. Your potential partner will definitely not like it. So, keep your business conversations private.
Also, I recommend checking the influencer’s profile to see how they prefer you to contact them. A person ignoring such requests clearly demonstrates that he hasn’t seen the profile and doesn’t really care about the influencer.
2. Make high-quality content
Not all influencers will agree to collaborate with you even if you’re offering money. If your account looks unprofessional or the content you create doesn’t appeal to the influencer, he/she may simply not want to have anything to do with you.
So, make your account look good and create truly interesting content related to the niche of your business. The other guy too wants to share an interesting and useful post or a couple of photos and videos related to their topic. And your task is to become the source of this content.
3. Give a shoutout first
Instead of asking for a shoutout, you can try giving one instead. If there’s an account with really good content, share it with your followers. Do the other guy a favor, and maybe he will feel obliged to you.
Are shoutouts worth it?
It’s really difficult to judge whether shoutouts can or cannot boost your business. A lot depends on your niche: certain things are popular while others have a narrow audience. As I mentioned before, an influencer’s audience is also important. And you can’t be sure this influencer won’t do the job half-heartedly.
As a result, there’s no guarantee it’ll work. So, if you decide to ask for shoutouts, either try doing it for free (S4S) or try a small budget to see whether the result is worth it.
Along with social media shoutouts, you may want to use Facebook and Instagram ads as these platforms have proved very effective for small businesses. Save time and get better results by using this service!
Have you already tried ordering some products from your own dropshipping store? It’s a brilliant idea for numerous reasons! One of them is your opportunity to make tons of entertaining, promotional, and educational content for your customers as you’re literally holding the item in your hands. But how do you make this content engaging and appealing to viewers? Let’s take a look at some product photography tips to make your efforts a success!
Bright, high-quality, eye-catching product photos are one of the most important components of successful advertising campaigns. What’s more, they compose an informative product gallery on your website. It’s not a secret that professional product photos can drive enormous sales, but how to take them when you’re an owner of a dropshipping store? You might have thought of hiring a professional photographer… But what if you’re only in the beginning of your dropshipping journey and on a tight budget? Don’t worry – in this article, we uncover some useful product photography tips that will help your on-site images look truly professional.
Why order your supplier’s products, to begin with?
If you ordered some bestsellers from your store, you’re halfway through making your store filled with beautiful, professional product photos. Ordering bestsellers from your store is quite a wise decision for many reasons.
First, whatever niche you’ve chosen for your dropshipping store, you’re likely to have some personal interest in it. That means, the products placed in your store are probably relevant and valuable to you as well! For example, if you run an auto accessories store, you’re quite likely to be a car owner yourself – and therefore, can benefit from ordering and using some cool items you’re offering.
Second, you can assess the quality of your products by ordering them. If there are some flaws in the items or in the supplier communication, you can easily opt for other products or even change your dropshipping supplier. High-quality products are everything your customers are looking for! And a thankful customer will leave positive feedback on your website, thus proving that your store is reliable.
And the third reason to order best selling products from your store is the great opportunity to make unique video reviews and professional photos. With professional product photos, your customers will be able to view your product from multiple angles, examine its details, compare color and size options, and see the product in real-world contexts. This way, your online store will mimic an in-person shopping experience as much as possible.
Product photography tips: getting the right equipment
So, from ordering your store’s bestsellers, we are moving to the next component of making professional photos – the equipment.
If you already started thinking about technically sophisticated professional photographers’ gear at sky-high prices and got frustrated, please don’t! We’ve prepared a list of quite affordable things that will be sufficient for a good professional product photos – check it out:
A camera or a smartphone with high-quality resolution
White paper sweep
Some surface to set your product on (platform, table, mannequin, etc.)
All right, you have your cool best selling product, some fine photo equipment, and now the only remaining question is: how to take professional photos? Let’s move to this part!
Product photography tips: how to take great product pics at home
#1 Learn your camera’s features
It doesn’t matter whether you’re using your smartphone or a camera. In any case, there are lots of settings to take amazing photos and you need to get to know them. Why? You’ll know what one or another tool is capable of and you’ll be able to maximize its functionality. Take some time to become comfortable with your camera or smartphone: eventually, you’ll start taking product photos much faster and more efficiently.
#2 Capture the largest file size possible
It’s much easier to work with the large file size just because you can always downsize it, but not vice versa. If you want to use your images on your store’s website, they need to have the highest resolution possible. You can create smaller versions if needed.
#3 Use a tripod
Do you like blurry photos? Well, unless it’s a photographer’s special idea to create some special mood in the picture, no one likes them. Especially, when we’re talking about product photos for your dropshipping store. Customers need to see the product from all angles, and all details should be clear. A tripod keeps your camera perfectly still, so your image is more likely to be clear and in focus. Set your tripod up in consistent positions for each angle you shoot. Mark your tripod positions so that you can set it up in the exactly same way each time. Keeping consistent angles and shooting distances fr all your products will help your customers compare them and provide a more seamless flow when browsing your website.
#4 Shoot on a white background
We recommend using a white sweep – a seamless background that provides a clean, unbroken backdrop for your product photo. While you can create a sweep with a variety of materials, a large sheet of white card stock or a white paper roll would be the most economical option. Here are some “whys” concerning the white background:
A clear white background allows the product and its features to stay at the centre of the viewer’s attention
The object can be easily cut out from the background and moved around or composited with other images;
Using the same white background for all your products, you keep your product colors consistent while colored backgrounds can give an inaccurate depiction of your product’s actual color
A white background will also keep the file sizes smaller without damaging the image resolution
#5 Avoid mixed lighting
Decide for yourself what kind of light – artificial or natural – you prefer for your photos. To keep the same style for all your product photos, it’s best to stick to one type of lighting. Note that light sources have different color temperatures and can cast different hues on the photographed object. When you’re using a cool LED light on one side of an object and a warm incandescent bulb on the other, you’re going to get inaccurate color results that can be hard to correct.
#6 Turn off the flash
If you are still not very confident with the device you’re using to take pictures, the better decision will be to turn off the flash. Instead you can use a natural light source (=window). However, if you want to use your camera flash, make sure it doesn’t create these problems:
Unwanted glare and reflections
Mixed lighting issues
Rather than using your on-camera flash, we recommend adjusting the camera settings. Again, once you’ve figured out the possibilities of your camera or smartphone, the photoshooting process will be much easier for you.
#7 Shoot from multiple angles
Every customer wants to check the product from all possible angles before actually buying it. So, take enough time to make a detailed photo gallery of the product. Believe us, with such a product gallery, your customers will have the shopping experience similar to one in a physical store.
#8 Take close-up shots or use a macro lens
Some kinds of products require close-up photos: for example, jewelry (when you need to show small peculiar details) or clothes (in case people want to check the fabrics). And in this case, we don’t recommend relying on cropping a photo to show the details of your product. If you need to zoom in on extremely small details, like fabric weave, you’ll likely end up with very fuzzy images.
But how to show the small details of the product? If you’re working with a smartphone, you can use a macro lens. They are pretty affordable, and the result will be satisfying enough. Or, you can simply move in as close to your product as you can while still being able to create sharp focus. You might not be able to achieve the same level of detail you would have with a macro lens, but it’s still much better than taking a photo from far away and then trying to zoom it in with your editing software.
#9 Use a photo editing app
Even if you’ve managed to make perfect product photos, you’ll still need to edit them. Balance the light, remove a piece of dust on a product, or create a completely white background – it’s all about editing. There are many different photo editing programs that range from free to paid. Check out our article and explore various editing apps!
#10 Think about lifestyle photos
Of course, shooting on a white background is great for clarity and informational purposes, but you can try taking lifestyle photos to sell your product as well. Lifestyle product photos demonstrate the item’s functionality and help your store visitors imagine how they might use it in their own lives. Lifestyle images also tell the story of your brand and establish an emotional connection.
Summing up our product photography tips
As you might have seen, taking professional product photos for your dropshipping store is not that difficult. All you need to do if you want to drive sales and attract customers to your website is to take product photography seriously and devote some time to experimenting with it.
Consider ordering some of your store’s bestsellers to actually use them in everyday life and to take amazing photos. Think about your budget, equipment, learn your camera’s features & use an editing app. And of course, plan the exciting unique content you can create with these winning products at hand!
It’s small things that make you successful. In fact, one of those things is your Instagram bio. That is why this article is going to give you some Instagram bio ideas for bringing you closer to the goal aimed at – building a really successful ecommerce business.
However, some entrepreneurs could pay all their attention to the posts and stories while neglecting such an important thing as their Instagram bio.
Surely, the quality of your content is instrumental to the success of your Instagram promotion. But if you underestimate the importance of your bio, it may blow up in your face.
Why is it so crucial? And what should you do to optimize it properly?
So, let’s figure this out!
Why your Instagram bio matters
Have you ever been to a Las Vegas casino? Actually, lots of tricks are typically used there to make you gamble for as long as possible.
There are no windows and clocks which is why you easily lose track of time. Plus, every aspect of the design and layout is well thought out to make you more comfortable about spending your money.
And plus, there is something more.
In fact, this story goes back to 1991 when Mark Peltier, the head of AromaSys company, made a deal with the Mirage casino.
AromaSys, the company known for creating scents – or fragrance marketing solutions – offered the Myrage executives to install specific metal boxes in the casino ventilation system. Through them, a pleasant smell could be spread all over the casino. Breathing it in, the visitors were getting more relaxed and cheerful – and therefore, much more willing to spend extra time (and money) there.
In the digital world, giving a taste of your business to customers is even more vital than in the gambling industry.
Naturally, you can’t use the power of scents when it comes to Instagram or other digital marketing tools. So, what can you do instead?
The solution is your inspiring Instagram bio ideas. Instagram bio is, actually, responsible for creating the right impression of your business profile.
That’s why it becomes really important to have catchy and cute Instagram bio ideas. It might seem to be difficult, especially when you discover that your limit is 150 characters only!
Still, it’s quite enough to achieve your goals. So, let’s take a closer look and find out how your Instagram bio should look like.
5 tips to generate great Instagram bio
How to write an Instagram bio that will really work great? Actually, there’s nothing challenging about it. There are lots of Instagram bio templates and quotes to put in your bio you can find on the Internet.
However, if you wish to create the best bio for Instagram to get followers, this is a good idea to learn from the experience of the companies that made a fortune with their marketing campaigns and then, create your unique Instagram bio, right?
1. Add your niche keywords and link
Before you finish creating your Instagram bio, you need to fill out “Name”, “Username” and “Website”.
It’s important to mention that the “Website” field is the only place where you can put a clickable link leading to your website or a specific web page.
In other words, you can’t attach it to your posts’ captions or comments. So, make a point of putting your link in this field.
Please, note that it will be great if you make the link in the Call To Action style. What should it look like? For example, like this – your-site-name.com/getfreeguide.
Then, your next step is filling in the “Name” and “Username” sections. Of course, when you’ve come up with your business name, it doesn’t seem to be a big problem. Accordingly, you just need to choose the same or similar username on Instagram and write it in.
Yet, while thinking up your brand name, it could be hard to make it both catchy and SEO-friendly. However, the good news is that you can easily sort it out on Instagram.
If your store name doesn’t contain your niche keywords, you can make up for this in the “Name” section like in the picture below.
In fact, Snipes just added “sneakers” and “streetwear” words in the “Name” field. And this lets the company come up in the Instagram search results when someone types these words in.
Conclusion -> Proper keywords can let you win some more potential customers.
By the way, you can try to change the keywords in the “Name” section and track down which words are capable of bringing you more “likes” and followers.
2. Let people know who you are
The next step you should take is to optimize your “Bio” section.
There, you need to catch the attention of your visitors. People want to know what you can do for them. So, you need to give them a sense of your business and make them interested.
For this, you need to have a clear picture of your audience, to be tuned in to their interests and needs. This way, you can zero in on the people that may turn into your clients.
So, tell them about your venture: what products you provide customers with, what goals you pursue. Don’t forget to keep it short! Instagram bio is limited to only 150 symbols.
Moreover, we would recommend you to make your bio a bit shorter than 150 symbols because Instagram always aspires to cut it, and your hashtags, for example, risk not to look like hashtags.
Let’s take the example of Funko that lets customers understand what to expect in two short sentences.
Or you could be more creative and follow the example of Coca-Cola. In one statement they explain to customers that they produce a beverage, why they do this, and inspire people to buy it.
Conclusion -> Detailed and informative Instagram bio ideas matter.
3. Increase your authority
Another important thing you need to convey in your Instagram bio is why people should buy from your online store.
Simply speaking, you need to make your visitors confident that choosing your business is going to benefit them.
For this, you should add some short message showing off your strong points and increasing your authority.
A case in point is Petco’s cool Instagram bio idea. In their message, they point out that their products are absolutely natural. So, customers don’t need to worry about their favorite pets’ health when buying from Petco.
Then, one more great example of pushing customers towards making their choice in your favor is Lays and Krispy Kreme. These companies emphasize the time they have been operating in the industry.
Conclusion -> Numbers and stats increase your authority.
4. Use hashtags and emoji
The message in your Instagram bio could be really persuasive, but it still could be overlooked by your visitors.
So, you need to catch their eye and make them read your bio.
In fact, the solution is pretty simple. You should turn to Instagram bio ideas with emojis!
Look at the picture below. Gatorade’s bio draws your attention, doesn’t it? And as you could guess, the reason is the emoji.
When you’ve caught the attention of your visitors and let them read the message, the next thing you need is getting their engagement. In practice, one of the most efficient ways to implement this is creating your branded hashtag.
For instance, if you go to Red Robin’s Instagram account, you can see their branded hashtag attached to their bio. This allows Red Robin to get user-generated content. And what could be a better advertisement?
Conclusion -> Don’t forget to use emojis and create your brand hashtags to make sure that people won’t miss your message.
5. Include a call to action
Sometimes making decisions might be hard. That’s why people need a little push to make up their mind.
Similarly, including a call to action in your Instagram bio can dispel your visitors’ doubts and let them click on the link to make the purchase.
In fact, it could be a call to share a bottle of soda as in the example with Coca-Cola we described above. Or you can encourage your visitors to take photos as Red Robin does it. Or you can follow the example of Pillsbury as it’s shown in the image below.
Therefore, the choice is up to you. Yet, you need to keep in mind that you shouldn’t shove it down your clients’ throat. Nobody likes this.
Conclusion -> Push your potential customers to make up their mind by using a call-to-action in your Instagram bio.
Too many tips for you? Want to look at the examples of Instagram bio that let entrepreneurs make a fortune? Well, sit back and enjoy the most interesting Instagram bio ideas we have managed to find on the Internet for you to copy and paste!
What to put in bio: funny Instagram bios
Save paper, don’t do homework 😛
The strawberry shampoo doesn’t taste as good as it smells 😀
Save water, drink beer 😆
MUSCLES. SMELLS. LAZERS. COUPONS. GIFS 🙂
Life is too short to wear boring undies 🙂
Good days start with great jeans 😛
Instagram bio currently loading.
Hey, are you reading our bio again? 😆
This seat is taken 😎
You can’t make everybody happy, you aren’t a jar of Nutella 🙂
Perfect has seven letters and so does meeeeee 😀
Life is short…smile while you still have teeth 😀
I scream for ice cream 😛
Free international shipping 😀
Go wild for a while 🙂
Interesting Instagram bio: trending Instagram bio concepts
Eat, sleep, create.
Stay humble. Be kind. Work hard.
Be a warrior, not a worrier.
Making the every day magical.
Escaping the ordinary.
A warrior in a world of worriers.
Happiness is the highest good.
Being positive in a negative situation is not naïve, it’s leadership.
Catch flights not feelings.
To truly live is the greatest adventure there is.
Your life becomes a masterpiece when you learn to master peace.
Take only memories, leave only footprints.
When daydreams become reality.
The bad news is time flies. The good news is you’re the pilot.
Cool things to put in your bio: inspirational and motivational Instagram bio ideas
Time is precious, waste it wisely.
With confidence, you have won before you have started.
Fill your life with experiences so you always have a great story to tell.
Leave a little sparkle everywhere you go.
We have tomorrows for a reason.
Just making sure to love life.
Don’t ever be afraid to shine.
Your life does not get better by chance. It gets better by a change.
All you need to know is that it’s possible.
The best is yet to come.
Just keep moving.
Bad decisions make for the best stories.
The future is shaped by your dreams. Stop wasting time and go to sleep!
Believing in yourself is the first secret to success.
Change your life today.
You are never too old to set another goal or to dream a new dream.
Happiness is not by chance but by choice.
The unexamined life is not worth living.
To be is to be perceived.
Liberty consists in doing what one desires.
The secret of getting ahead is getting started.
If you can dream it, you can do it.
Perfect Instagram bios: creative bio examples
Silent people tend to have the loudest minds.
Be all in or get out. There is no in between.
This instagram is ephemeral. So every month we (re)start again. September issue.
Don’t look for society to give you permission to be yourself.
Creativity solves everything.
Life is either a daring adventure or nothing at all.
Born to express, not impress.
One of a kind.
Go the extra mile, it’s never crowded.
Everything has beauty but not everyone can see.
Cool things to put in your bio: best Instagram bios
GE works around the clock to tackle the world’s biggest challenges.
When you are cooking for the ones you love, you want quality you can trust. This is the good stuff.
If opportunity doesn’t knock, build a door.
Take care of your body, it’s the only place you have to live.
Don’t quit your day dream.
Try to be a rainbow in someone’s cloud.
Stay strong, the weekend is coming.
Never. Stop. Exploring.
So many books, so little time.
Recommended by 4 out of 5 people that recommend things.
It’s never too late to be who you might have been.
Never forget, the world is yours. Terms and conditions may apply.
Born to shine.
Chasing destinations around the globe.
Better to see something once than hear about it a thousand times.
Travel far enough you meet yourself.
Remember that happiness is a way of travel, not a destination.
We are born to be real, not perfect.
Believing in making the impossible possible.
As free as the ocean.
Stay a mystery, it attracts more curious people.
We hope now you know what’s a good bio for Instagram and how to write a good Instagram bio. Use the examples we give in this article to come up with some great Instagram bio ideas, start your profitable online business, and make it grow!
How to set up a Facebook shop – and what’s that, in the first place? How can this recent innovation help in reaching your online business goals? Let’s figure it out!
Everyone knows that Facebook is a place to catch up with friends and family, share your memories, and find like-minded people with similar interests. But it’s also the perfect place to build your ecommerce business. All you need is an active Facebook account, and you can start selling on Facebook right away.
In the last quarter, Facebook’s ad revenue was up by 53% over the same period of the previous year. Facebook reached more than 1.2 billion daily users, representing roughly 16% of the world’s population — and this is simply incredible, especially considering that Facebook is banned in China.
With all these insights, it would be strange not to use Facebook for your own commercial purposes, especially when Facebook has several tools for your business, such as Facebook Shop or Facebook Page Shop.
If you are a newbie, this article will help you get started with selling on Facebook in 2021 – and see how to set up Facebook Shop for your business purposes.
What is a Facebook Shop?
A Facebook shop is a Facebook business page tab application where potential customers can buy your products directly. It allows your potential customers to get to know your brand, and also to share & purchase your products without leaving Facebook! A Facebook Shop gives you a ‘storefront’ so you can make it look more like your own site.
It is a simple & affordable way to show your store to the whole world thanks to the huge Facebook user audience. It can help you with engaging potential customers, driving new sales, building brand awareness, and offering deals and promotions. Facebook makes it quite easy for you to target users with specific interests, likes, and behavioral patterns — thus, allowing you to find your narrow audience.
What is so special about selling on the Facebook Shop?
So, what do Facebook Shops have to offer?
To online shoppers
An effortless shopping experience for your customers
Easy checkout experience
Personalized shopping experience as content is shown based on their searches, clicks, etc.
To online business owners
Seamless connections across Facebook Commerce Surfaces (a unified business space including Facebook Marketplace, Instagram Shopping, and more that offers you the opportunity to sell your products on Facebook)
A way to increase your conversion rate by offering your potential customers an opportunity to reach you easily via Messenger and Instagram Direct
An opportunity to boost your product views using live features (Instagram stories, posts, etc.)
The benefits seem to be lovely! So, how do you make Facebook Shops work for your business?
Your Facebook Page business account is connected to the same Business Manager account
You have managing permissions for your Facebook Page
If all the conditions are met, it’s time to set up the Facebook Shop:
#1 Log in to the Commerce Manager.
#2 Click the Get Started button under the ‘Get started with shops’ heading.
#3 Select where you want your customers to complete their purchase: your website, Direct, or Checkout on Facebook or Instagram.
#4 Under the ‘Choose your business’ part, select the Business Page that you want to add your shop to.
#5 Fill in the requested information under the Account details.
#6 Under the ‘Where people can view your shop’ part, select whether you’d like your shop to be based on your Instagram business profile, your Facebook Page, or both.
#7 Under the ‘Add a catalogue to showcase your items’ part, select an existing product catalogue or create a new one.
#2 How to set up Facebook Shop: create a collection
To get the maximum benefit from Facebook Shops, you need your products to be grouped together into ‘collections’. So, log in to your Commerce Manager: let’s create a collection together!
Go to Shop Builder
Click on See all shop pages
Then, click + Add collection page
Click + Create new collection
Name your collection
Select items from your catalogue to add to your collection and click Confirm once you’ve finished adding items
Add a header image, title, and description to finish setting up your collection
Publish your collection
For each collection, you’ll need to add:
A collection name: it can be up to 30 characters long and include emojis if you want
A collection description: you have 200 characters for making your customers buy!
Cover media: you need to have not only product images for each item, but also an image that can serve as the ‘cover’ for your collection (use 4:3 ratio and 1080×810 pixel size)
#3 Customize your Shop
Here, you can customize the store the way you want and make it represent your own brand, not Facebook’s.
When customizing your Shop to make it ready for publishing, jump back into the Commerce Manager, click on Shops, and select the Shop you want to edit.
You’ll see two options:
Layout — here, you can choose to show collections as featured, and add in carousels of other collections
Style — here, you can adjust colors, button size, and text to make the storefront with your branding perfect.
#4 Publish your Shop
If you are satisfied with all the modifications, have checked the visual appearance with the Shop Preview and reviewed the Merchant Agreement, simply click Create Your Shop. All you have to do now is wait for Facebook approval within 24 hours and that’s it: you are amazing and have a great Facebook Shop!
How to market your shop on Facebook?
Making money is the core purpose of any business. And as you can guess, money comes when customers come! Customers, in turn, come thanks to site traffic. No traffic — no money. It’s an easy system.
So, what do you need to do to drive traffic to your Facebook Shop?
#1 Create engaging content
Waiting for potential buyers to come and buy is the worst possible social media marketing strategy.
You have to collect real followers with the help of engaging content and mix your non-selling posts with the ones promoting your products and top deals. The best decision is to limit your promotional content to 3-4 posts a week.
So, what should you post?
Creative product showcase
Educational posts (e.g. if you’re selling makeup tools, you may share your expertise on choosing cosmetics give tips on makeup, comment on the most recent makeup trends, etc.)
Relevant (!) memes that apply to your brand and to your products
Interactive talks with your customers (polls, quizzes)
Don’t forget about high-quality pictures and videos: customers love attractive visuals!
#2 Publish user-generated content (UGC)
It is a great way to sell on social networks for multiple reasons:
Your brand reaches the Facebook audience for free
You’re getting content for you social media (photos and videos) demonstrating your product in use for free
Normally, customers also add a caption, describing their shopping experience, and it’s for free, too!
How to set up Facebook Shop to start selling on Facebook in 2021: summing up
So, Facebook Shop is a new feature that provides a storefront to Facebook Page shops, offering customers a more comfortable shopping experience and the chance to check out products without leaving Facebook. This tool is definitely a game-changer for ecommerce businesses as it offers a great way to grow your dropshipping business, tap into new audiences, and gain more customers.
Now, as you know how to set up Facebook Shop, you are welcome to explore its opportunities and benefits! And whenever you need engaging content for social media to drive visitors to your newly set up Shop, we’re here to help you out and make it for you!
When you want to get the most out of Instagram, you need to go beyond just publishing photos. According to a recent study, videos drive the highest engagement on Instagram as they have 21.2% more interactions than images. Plus, video ads generate 7.5 times more clicks than image ads. 54% of consumers want to see more video content from a brand or business they support. So, it’s no surprise that video content is on the rise. However, just posting any video on Instagram won’t automatically get you sales. So, if you’re wondering how to enhance video ads for your dropshipping store, go through these useful tips on how to create Instagram video ads that perform well in the feed!
The secrets behind a well-performing video on Instagram: the tech side
As videos on Instagram are becoming a more and more popular type of ads, it’s important to quickly learn the ins and outs of Instagram videos and video optimization to improve your content and remain competitive.
Instagram video formats
Planning to use a video on Instagram, you might be wondering: what video format is best for the platform?
To begin with, the video format is a file format for storing digital video data on a computer. The best Instagram video format is MP4, however, you can use FLV, and WMV due to their relatively small sizes.
Uploading a video on Instagram: general tech requirements
The MP4 video file format should have these technical specifications:
3500 kbps bitrate for video
Frame rate of 30 fps (frames per second)
Maximum video width is 1080 px (pixels) wide
If you use a video editor to create your ads, you don’t need to worry about these specifications: they are already set up correctly.
Remember that different forms of videos on Instagram have different requirements! Let’s go through them one by one.
Keep your ads within these parameters, and your videos will be suitable for other social media such as Facebook & Twitter. This way, you won’t need to waste time reformatting them to use on different platforms.
Instagram Story videos specifications
Since Instagram Story videos are typically viewed vertically, they follow the requirements that would fit a typical smartphone screen:
File size: try to stay under 15MB
Duration: 15 seconds per individual Story
Dimensions: 1080 x 1920 pixels
Aspect ratio: 9:16
IGTV video specifications
If you want to upload a video on Instagram to IGTV, you’ll need to format your videos within these specifications:
Duration: between 15 seconds and 10 minutes long (however, you can upload up to 60 minutes of video from the web)
Aspect ratio: 9:16
Frame rate: 30 FPS minimum
Resolution: 720 pixels minimum
File size limit: 650MB for videos up to 10 minutes, 3.6GB for videos up to 60 minutes
IGTV videos require more editing work than other types of videos for Instagram. For example, you also need to create an IGTV cover photo, and it cannot be edited after it has been uploaded. Also, you will have to create a channel in order to upload IGTV videos.
Between these 3 types of Instagram videos, we recommend using Feed Videos as they seamlessly blend into the customer’s newsfeed. They look more natural since sometimes it’s hard to tell the difference between an ad and a general post.
Instagram video length
Even though Instagram had started as a photo-sharing app, eventually it expanded into a much more advanced platform that allows to use video content in different forms we’ve mentioned above: Instagram Stories, Instagram Feed Videos, and long-form video content on IGTV. Let’s have a detailed look at video length requirements for each type!
Max video length – up to 60 seconds.
When you upload a video on Instagram feed, it can be up to 60 seconds long, and it should be full of information that appeals to your current audience and potential customers. Keep in mind that the average person will only watch video for about 3-10 seconds, so your feed video ads should have a great balance between being informational and engaging, all while attracting broader audiences.
Max video length – up to 15 seconds.
Even though Instagram Stories require the shortest possible length for video, you still have a chance to win the audience’s attention. You should ALWAYS get your message out as quickly as possible – because the average viewer will watch about 40-67% of it before they tap on to the next Story. To nail Instagram Story length and hook customers to your store before they decide to swipe to the next story, you can create something like a teaser or behind-the-scenes video footage.
Max video length – up to 60 minutes.
If you want to tell a long story about your brand or make a video review of your products, IGTV will be the perfect way to do it. Again, don’t forget that most people are only watching the first 15-30 seconds of IGTV video, so make sure the first frames of your video are as creative as possible to catch the attention without overwhelming potential customers, and get them to commit to the full-time viewing.
Instagram videos aspect ratio
When we’re talking about aspect ratio, we mean the width of the video in relation to its height. Instagram supports in-feed videos with aspect ratios spanning from 16:9 to 4:5. For example, 4:5 aspect ratio means the video is 4 units high and 5 units wide. And, 16:9 aspect ratio means your video is 16 units high and 9 units wide. A video’s aspect ratio has nothing to do with its physical size.
As for the Instagram Stories videos, the aspect ratio should be minimum of 1.91:1 and a maximum aspect ratio of 9:16. We recommend using an aspect ratio of 9:16 for stories as most people prefer their stories to take up the whole screen.
Speaking about IGTV, you can upload vertical IGTV videos with an aspect ratio of 9:16, or a horizontal video with an aspect ratio of 16:9.
Instagram video quality loss
Sometimes, working with a video on Instagram video isn’t easy because the Instagram algorithms absolutely love crushing down video files. But there’s no need to get frustrated about this! If you are looking to achieve the highest quality of video on the platform, you will need to optimize the Instagram video perfectly before posting.
When posting Instagram Video Ads for your online store, consider the following tips:
Record your videos with the best quality camera available. The larger and higher-quality your initial video is, the better your post-compression video will look.
Edit your videos with the proper settings. Transfer the full video to whatever desktop or laptop PC you’re using to manage video.
Connect to Wi-Fi.
Use the right video formatting requirements like the ones we mentioned above.
Every video you upload will be run through Instagram compression, and there’s no way to avoid it completely. The tips above will help you to minimize the loss in quality.
Making a great video on Instagram: the creative process
Now, when you know how exactly your video on Instagram should be made from the technical point of view, let’s talk about the creative aspect!
Top 5 simple Instagram video ideas
As a dropshipping business owner, you know everything about the benefits of your product. Thus, it doesn’t require much effort, knowledge, or time to show your potential customers how to use your product and provide them with solid reasons to give it a try. You can create product overview videos using the materials from the supplier, and also you can order some products for you, check them out, and make a cool video all by yourself!
Stop motion videos
Modern users are tired of overly polished promotional content, so it’s no wonder that simple stop motion videos are trending on Instagram. Stop motion video is a kind of animation that is captured one frame at time, with physical objects that are moved between frames. And when you play the frames you’ve made rapidly, it creates the illusion of movement.
Fast motion videos
Fast motion option helps to show off the progress faster without boring your followers to death. Moreover, 85% of video content is watched without sound, so this type of content can work well on Instagram.
User-generated content (UGC)
Video content creation can take much time and effort unless you encourage your fans to create user-generated content for you. Did you know videos created by users generate 10x more views than branded content?
If you want to get more UGC videos, establish a connection with your followers and give them a solid reason to produce videos for you, whether you give authors a shoutout on Instagram or exclusive discount.
Influencer marketing isn’t a new concept. Since customers seek out peers’ recommendations before making purchase decisions, many brands collaborate with influencers to promote their products on social media. When it comes to video content creation, influencers can also help you.
Creating Instagram videos for your online store is a must for social media marketing growth and generating more sales. With these simple Instagram video ads ideas, you can build brand awareness of your dropshipping store, increase engagement, and boost sales without spending much budget.
How to make simple Instagram videos engaging
Learn from the best brands online
No matter how creative you are, it’s important to see what other brands post online to boost inspiration and analyze the type of video that works well for your target audience.
Make amazing videos with professional video tools
Today, there’s no need to hire expensive video content creators to make engaging videos. Once you have a video idea, turn to DIY video creation tools and create marketing videos with ease.
Know your audience well
Publishing your videos on Instagram means nothing until you have an engaged following who loves watching them. Thus, it’s important to use social media analytics to see what works better for your Instagram followers.
Which Instagram video editing tool is right for you?
Luckily, the majority of video editing tools are free or come with a free trial that will allow you to test before making the purchase. Having said that, get out there and experiment a little before settling on one.
Best free Instagram video editing tool
iMovie is our pick for free Instagram video editing tools because of its easy-to-use interface and stabilization feature.
Best paid Instagram video editing tool
Magisto is feature-rich and lets you create amazing videos through its flexible customization and AI features.
Best Instagram video editing tool for beginners
InShot is our favorite Instagram video editing tool for beginners because it’s so simple and easy to use. You get quite a few features for free, and if you want more, you can upgrade your free account to a paid version for $2.99/month.
Analyzing how your video on Instagram is performing
Now, when we have the tech and creative parts all figured out, it’s time to focus on data tracking! After all, it’s the analysis of the views, likes, and overall viewers’ behavior that lets you see if your video on Instagram reached its target!
Who viewed my video on Instagram?
When you run advertising campaigns for your online store, you want to know whom you’ve reached and who actually viewed your videos. It’s not that difficult to see who viewed your Instagram Stories – however, in case with in-feed videos the same level of information isn’t available. But is there anything you can do? Yes, actually there are two ways you can check the viewers of your videos on Instagram.
You can see how your Instagram Stories ads perform in the Insights section of your business profile on the app. You can also view more metrics within Ads Manager and Power Editor including reach, impressions and video metrics just like you would for other ads.
As for your in-feed videos, you’ll need to tap the label underneath the post. Unfortunately, you can only see the total number of views, but not the individual user names. You can, however, view the users who have liked it and, thus, have viewed it.
As you can see, you still can get something from Instagram Video Views. Use these details to analyze and improve your future advertising campaigns. For example, you can check viewers’ profiles (if they are available), and based on these insights, adjust and improve your targeting settings to reach the maximum of customers interested in your products.
Instagram video views hacks
When you’re using Instagram to promote your dropshipping brand, it’s important to understand how Instagram works in order to reach as many customers as possible. This also applies to Instagram video views – the more people view your video ads, the more of them ca potentially turn into your customers who will actually buy your products. We recommend using Instagram Insights. This feature allows Instagram Business Account users to see the analytics related to their profile and posts. With these insights, you’ll be able to identify what your audience likes and engages with the most to improve your Instagram strategy, hence, increase your video ads views number.
Another great way to learn about your audience and connect with it is to post Instagram Stories. Stories offer engagement opportunities such as polls, stickers, location, and hashtags. Sometimes Instagram Stories work better than feeds because of those additional engagement features. As a result, you get more views of your Instagram stories.
These factors will help you to think over your video ads strategy for better targeting and results.
Instagram video views vs likes
What is more important for video ads: the number of views or the number of likes? Actually, both are crucial!
The indisputable advantage of likes in comparison of views is that likes actually show who cares about your post. Surely, it’s essential to understand people who liked your video ads in order to create better ads in the future.
Gary Nix, The Brandarchist’s president, wondered about too much weight on the views. “The excitement over a large amount of panic over a small number of views can distract brands (or individuals for that matter) from understanding or even paying attention to the subsequent behavior of the viewer”, he suggests.
On the other hand, view counts can provide helpful analysis for businesses who use Instagram platform to promote and sell products. View counts are considered as social proof, some kind of confirmation that your ad was worth posting. Big number of views means enhanced clicks and better commitment. From this point of view, the number of views equals confidence: even if the user is unwilling to like a video ad, he/she can still enjoy watching it. And that’s important.
When we speak about brands, in this case “Likes” don’t tell you who’s seen the ad. That’s important because you need to know the reach of your marketing efforts. There will always be silent users who simply don’t “like”. Thus, “Views” will represent how popular a video ad is, inclusive of the likers and silent users who just watch it but don’t double-tap or leave a comment. Much more accurate, and more useful.
Now, when this super detailed guide is over are you ready to create more video ads for your store’s Instagram account? Remember, we’re always here to help you out with Facebook & Instagram video ads creation if necessary!
So, what should you, as a newcomer, do if you want to start promoting your amazing product by means of FB advertising? Even if you have never tried it before, the question of how to advertise on Facebook won’t bother you any longer – here’s your plan!
Step 1: Create scroll-stopping promo materials
We guess, there’s no need to remind you that design rules! If the picture or video doesn’t look attractive, no one will click on it. Well, don’t rush to worry: a beautiful design might be simple and can be easily created by a non-designer nowadays. Just check some special services like Canva, read this article or simply save your time & let our experts prepare them for you.
Life hack #1: Take your customers on a hook with UGC (user-generated content). Photos of real people using the product can be very attractive and you can get them for free in the customer reviews on AliExpress 🙂
Step 2: Choose the ad objective
We do hope that you’ve created your business page already, so let’s head to your Ads Manager. Сhoose the Campaigns tab and click Create.
You’ll see that Facebook offers us 11 objectives, while we can choose only one for the campaign. As a dropshipping entrepreneur, you’ll be interested in Conversions, of course, but this option is not the first ad objective to go for if you haven’t done advertising yet. Instead, it won’t hurt to choose Traffic (in this case the ad will lead to your website) or Engagement (in this case your ads will be shown to people who might like your ads). After choosing the objective, click Continue.
Step 3: Give a name to your campaign
Type the name of your campaign (remember there can be a couple of ad sets inside).
Scroll down a bit and you’ll see a toggle for Budget Optimization. This option will be useful if you’re using multiple ad sets, but for now, you can leave it turned off. After that, click Next.
Step 4: Plan your budget & schedule ads
At the top of this screen, you will name your ad set. After that, you can start working with the most important thing – the budget.
There are two types of Budgets: Daily & Lifetime. If you choose Daily, Facebook will spend an equal amount of money each day. A Lifetime Budget will be spent whenever the algorithms find it most effective (but you can set a schedule). As for the question of how much you should spend, we recommend having at least $5-10 per day per ad.
If you have decided on a Lifetime budget, don’t neglect scheduling your ads. This is a great opportunity to optimize your budget since you can choose only to serve your ad when your target audience is most likely to be on Facebook. However, you probably need some experience to set a schedule, so if it’s your first ad – go for the Daily budget.
Step 5: Shape your target audience
Scroll down a bit to start building your target audience. Select location (please, choose people who live in the area), age, gender, and language. After that, go to the detailed targeting window and pick the people you need.
Demographics: education, generation, life events, relationship status, work
Interests: business & industry, food & drinks, shopping & fashion, entertainment, family & relationships, sport & outdoors, fitness & wellness, hobbies & activities
Behaviors: anniversaries, digital activities, consumer classification, multicultural background, purchase behavior, mobile device users, seasonal events, traveling, expats
You can choose interests in 2 ways: by clicking ‘Browse’ or by using the search box.
Life hack #2: If you’re struggling with the choice, our recommendation is to check Facebook Insights. Using this tool, you might see people of which age are mostly interested in the types of products you offer and which additional interests they have.
While picking the audience you want to target, pay attention to the audience size you’re getting (e.g. at least 5 million people) and the number of estimated page likes or link clicks. They will give you an understanding of your potential reach, but those are just estimates, not guarantees.
Step 6: Pick the placements
It’s time to scroll down a bit once more and pick placements. If you don’t want to deal with it, you can simply go for Automatic Placements and Facebook will choose for you.
However, if you have some ideas of where you would like to see your ads, you may place your ad in specific locations that vary by:
Placements: Feeds, Stories, in-stream (for videos), search, messages, in-article, and apps and sites (external to Facebook)
Specific mobile devices and operating systems: iOS, Android, feature phones or all devices.
Step 7: Adjust optimization & delivery settings
There are different bidding strategies you can use. However, if you’re new to Facebook, you can go for a default one. If you choose Traffic as your objective, with the “Landing page views” feature, your ad will only be shown to those who will click on it and wait until it’s fully loaded. If you decide on it, click Next.
Step 8: Tailor your ad
Finally, we get to shape the ad your potential customers are going to see. First of all, we need to choose an ad format. Pick the one suitable for the ad you created in the first step. Then add your ad text, headline, media, and pick a call to action.
Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. Once you’re satisfied with what you see, click the Publish button to launch your ad.
Ta-dah! Congratulations on launching your first ad!
Life hack #3: Make sure Facebook Pixel is installed on your website. FB Pixel is a small piece of code that you can put on your website but it changes everything dramatically. With the help of this tool, you can track conversion, create remarketing campaigns, and much more. To make things easier, use this special add-on.
How to advertise on Facebook: expert tips
Want to know more small life hacks that will save your budget and increase sales after launching your ads? We’ve got some!
Unfortunately, you never know what will work best with Facebook. That’s why constant testing with ad creatives, placements, and targeting options is a must if you really would like to discover what works for your specific niche & audience.
Take care of optimization
If you’re not ready to spend thousands of dollars on advertising, ad optimization is something you can’t ignore. With small budgets, optimization becomes ever more important. If you have just started promoting your store, there’s a point in running several campaigns. Once you see which works best, relocate your budget to it. If you’d like to see some examples, read this article.
Use remarketing campaigns
Sad but true: almost no one makes a purchase upon visiting a website for the first time ever. That’s why launching remarketing campaigns will make your ads more effective and actually will lead to sales (that is where you need Pixel). If you need any help with remarketing ads, our specialists will be happy to assist.
Well, now it’s not a secret for you how to advertise on Facebook! At this point, you’re ready to launch your Facebook ad campaigns. Though it seems difficult, while following our instructions, you’ll understand that launching an ad is the simplest thing Facebook prepared for you 😀 So, buckle up and prepare for optimization & retargeting campaigns. If you’d like to learn more about FB advertising and see how our team does it, watch this free video course!
Nowadays, it is increasingly hard to attract customers by simply telling them about your product. Unlike traditional advertising, content marketing is able to engage the audience and make them loyal clients. Here are some basic content marketing tips you’ll find useful for your dropshipping business.
What makes content marketing different from advertising?
Try remembering one of those billboards you often see along the road when going to work. What do you see there?
It is usually some kind of product or a happy person, a price or a discount, and of course a slogan or a call to action. An ad like this might evoke certain feelings like hunger, thirst, or the desire to buy something; it might be humorous or irritating, but there’s something that makes such ads different from content marketing. They’re useless!
For example, let’s imagine I sell sportswear. How do I promote my product?
I can use various types of advertising such as banners, paid search, or even TV commercials. Or I could start creating content related to sports, sports clothing, equipment, exercises, etc.
The difference is that the latter contains information useful for my potential customers. Thus, digital content marketing has two crucial features.
First of all, content creation generates value for the audience (it can be useful, entertaining, or educating). My potential clients are the people who like sports and want new sportswear. Moreover, they must be interested in other topics related to this hobby.
Secondly, I put references to my products in this content since I want to kindle the audience’s interest in my sportswear. I do promote the product, but not directly.
Seems simple, right? However, efficient content marketing requires proper understanding of its methods and goals. Use these content marketing tips to work out a good strategy.
#1 Know your customers
Your ultimate goal is to convince people to purchase your products. Consequently, you must understand who these people are, what they value and what they need.
It seems self-evident, but many beginner entrepreneurs either want to target as many people as possible or fail to understand their customers’ real problems. As a result, their marketing campaigns either attract an irrelevant audience or can’t offer a solution. In both cases, successful conversions become rare, and time and efforts are spent for nothing.
A good solution to this problem is building your buyer persona, or a description of your potential client. It contains all the relevant information (gender, age, family status, income, goals, etc.) as if he or she was a real person.
After that, you can regularly come back to this model to check if your content is really what this person might want.
#2 Understand the sales funnel
Now you know what people you are after. However, you can’t just grab them and sell your product, because most of your potential customers don’t even know about it. So, here’s our next content marketing tip: know how your customers get to the purchase.
Expert marketers use the so-called sales funnel as a model of the key stages each customer passes on his or her way to the purchase.
People are already looking for a solution (they need new clothes, they need a new car, etc.), and your goal here is to tell them about your offer. So, this is when they meet your product for the first time.
Sometimes, a customer will buy your product immediately, but, in most cases, he or she will leave the decision for later.
At this stage, a customer is thinking over the options and comparing different offers. So, it’s time to tell about your product in detail – what makes it better than other options, what extra benefits the client can enjoy, etc.
Finally, your offer wins over the alternatives, and the customer is ready to buy the product. Your job is to make the process easy and simple.
However, your relationship with the customer does not end with the purchase. If you manage to offer customer support, additional services and products, informative blog posts, or valuable advice, you can convince them to become your returning clients.
The idea of this content marketing tip is to provide your target audience with relevant content at each of these stages.
#3 Cover relevant topics
Again, this is probably one of the most obvious digital marketing tips here, but I want to make sure you really understand the essence of content marketing. Follow my thoughts.
You know who your potential clients are, know their goals and problems, and what stages they pass before they purchase from you. Now you can use the knowledge to come up with the topics that can interest the audience.
For example, if you sell paints, brushes, sketchbooks and other stuff for people interested in drawing and painting, you might want to cover these topics:
Modern art and artists
Drawing and painting techniques
Tips from experienced artists
Best tools for beginners
Genres and their features
These are just several examples I sketched out. As you can see, they are all related to my products and might interest my audience, but I avoided irrelevant topics such as sculpture or poetry because i) it could attract irrelevant traffic, i.e. people who are not interested in my product; ii) these topics will hardly interest my audience.
#4 Take care of search engine optimization
Like it or not, but most of the information we find on the Internet comes from Google or other search engines. Therefore, even if you’ve created valuable content, your content can lose to a less informative page with better SEO.
Today there are many ways to find a piece of content. Consequently, you can optimize your content for each of these ways. You can optimize pictures in your blog articles, optimize YouTube videos, social media posts, and of course the texts of your articles.
Note that following this content marketing tip will not bring you immediate results. SEO can accomplish wonders, but it takes time.
So, do not ignore this stage. Read more about SEO in this article.
#5 Diversify your channels
Not limiting yourself to only one promotion channel is one of the most valuable content marketing tips you can get. The more channels you use, the larger audience you work with. Moreover, depending on your niche, you can adapt these channels for potential customers on different stages of your sales funnel.
For example, in most cases, social media groups will work best for raising brand awareness, while product videos on YouTube could convince the people who got interested in your goods to make the purchase.
So, benefit from each available channel. Use email marketing to notify the audience about new content or case studies, use YouTube for demonstrations, and write blog articles for explanations.
#6 Write eye-catching headlines
While the headline of an article is a small part of the text, it is hugely important because this is the first thing a potential reader sees. The headline’s ability to catch the viewers’ eyes determines whether they will or will not read your social media post or watch your video.
Here is the list of headline formulas that have proved to be efficient:
How to… – How to develop a great marketing strategy
[Number] of ways / ideas / things… – 7 crazy ideas for winter vacation
[Number] of mistakes most people do… – 10 mistakes most guys make on a date
Numbers work great; negative statements work even better. Make your titles short, but powerful, surprising and unexpected. And don’t forget to include keywords in them for the purpose of SEO.
#7 Use visuals
Plain text is boring, so here’s our next content marketing tip: try using visual materials whenever you can. Add screenshots to your articles to visualize your statements, or even go for pictures with little or no meaning.
If possible, use videos in your marketing strategy as more and more users prefer this type of content.
#8 Post regularly
Google and other search engines like active websites and pages, i.e. the ones that constantly change. Same goes for your readers and viewers: if you like an article, you’d like to see more such content on the given resource. Therefore, you should regularly update your channels by adding new content.
#9 Update old content
Content gets old, fewer people can see it, and search engines begin to perceive it as irrelevant. Therefore, updating your content is a good strategy.
Since you don’t want to change your URLs, don’t include the year in it. This way, you can change the title (Best sportswear in 2019 >>> Best sportswear in 2020) but won’t have to change the URL.
However, it’s not only about dates! You want to keep the information in your posts and articles fresh, so fixing or adding a couple of paragraphs is useful too.
#10 Repurpose your content
Since you will most likely use different channels to promote your content, you can also repurpose it into another format.
For instance, if you’ve written a good article, which lots of site visitors liked, you could reformat it into a video, thus, showing the same content to those who don’t like reading.
Of course, repurposing will require serious adaptation to the new format, but it’s easier than creating something totally new.
Most important content marketing tip
Lastly, don’t expect this promotion method to bring results right away. Yes, content marketing is aimed at sales, but its immediate purpose is to build closer relationships with your audience and earn their trust. That’s why it takes time.
On the other hand, you can and should try new types of content, new channels and new topics to see what works and what doesn’t.
I hope these content marketing tips will help you grow your dropshipping business and build mutually beneficial relationships with your audience. After all, you can and should share your passion with your customers!