Tag Archive : Premium Dropshipping Stores

How We Make Money With Facebook Ads For Our Best-Performing Premium Store

AliDropship’s Premium and Established Stores mostly make money with Facebook ads. In this article, you will find a detailed marketing strategy used by the team for our most successful Premium Store, The Auto Merch.

Most businesses using digital marketing advertise products or services on social media. As Facebook remains one of the most efficient platforms for advertising and selling products, it’s very important to learn how to make money on Facebook ads.

Here you will find a detailed, step-by-step guide on advertising and remarketing methods used by the AliDropship team to promote The Auto Merch, our most successful Premium Store.

How to make money with Facebook ads: The Auto Merch’s advertising strategy

Promoting an online business on Facebook starts with setting up Facebook Pixel which tracks users’ activity. Read this article to learn how to install Facebook Pixel.

Step 1: Preparing a product and a product page

First, the team chooses a product for advertising. No matter how many goods you have on the site, you can’t promote all of them at once. It’ll be too expensive. When picking a product to advertise, the team of The Auto Merch uses the following criteria:

  • The product must be popular. Even if you haven’t sold a single item, there are more or less reliable ways to tell whether it’s popular on the market. We’ve discussed a great method of finding dropshipping goods earlier, but the idea is to check how many likes, comments and shares similar products get on social media or how many sales they make on AliExpress or Amazon.
  • The price must be affordable. Don’t forget that running Facebook ads and advertising on other platforms costs money. According to our own experience, the average cost of conversion on Facebook varies from $15 to $30. Since you’ll have to include this figure into the price, the product will get more expensive. So, make sure the final price won’t scare away potential customers.
  • The product must be useful and valuable to a buyer. The Auto Merch is built around practical car accessories for a reason. Such goods are much easier to advertise.
  • The original product on AliExpress must have suitable video materials. In most campaigns, our team uses video ads since this format shows much better results. It’s also important to find videos that demonstrate how this particular product can solve the buyer’s problem.

Screenshot of a video ad that show how a product solve a problem

After that, the team prepares the corresponding product page. They add customer reviews with photos of the item, write a description with GIFs (if possible), improve the page’s loading speed, etc. The idea is to make a perfect product page that won’t disappoint visitors who come after seeing the ads.

Step 2: Creating video posts

Next, the team creates a number of video posts and publishes them on the store’s page. We usually make 7 video variations and 3 text and thumbnail variations for each of them. As a result, we end up with 21 post variations in total.

Nine video files uploaded for creating Facebook ads

Why so many? At this moment, we don’t know which of them will attract more attention, which is why we need to test them first. Besides, we are not going to turn off this campaign completely. As it keeps running, the posts will get more likes, comments and shares, thus becoming more noticeable in the feed and getting more reviews.

We use posts instead of standard ads because Facebook users tend to click more often on ad posts with a high number of likes and comments. Everything these posts earn during this PPE campaign will work for our conversion campaigns later.

Step 3: Launching a PPE campaign

Now the team launches a Page Post Engagement campaign to promote these posts. Such campaigns cost cheaper than conversion campaigns and are great for testing ads. We set the budget to $10-15 for each ad (post).

To make money with Facebook ads, our team first launches a PPE campaign

The budget may seem like too large, but as you will see, we are going to turn off many of these ads within less than 24 hours. So Facebook won’t have enough time to spend all this sum.

As for audience targeting, the team of The Auto Merch uses the following settings:

  • Countries: The US (as of now, the team focuses on the US only, but generally we also advertise in the UK, Canada and Australia)
  • Language: English
  • Placement: Automatic

At this stage, you can ignore target audience demographics unless you’re absolutely sure about your customer’s age and gender. For some product types such parameters are obvious even without any tests or analyses. But we usually specify demographics later when we collect more data from this and other campaigns.

Since PPE campaigns raise engagement, your posts are going to get lots of comments. Make sure you reply to all of them (or at least as much as you can) and answer personal messages as well. It goes to all your campaigns (not only PPEs). Don’t forget that social media are places where users communicate!

Step 4: Testing video posts

The team usually launches the PPE campaign at midnight and checks the results in the morning. The choice of time depends on when your Facebook Ad Manager starts working.

We analyze the posts’ Click Through Rate, their Average Play Time and Cost Per 1,000 Impressions and shut off 1 or 2 worst-performing ads from each group of 3 variations.

I mean those text and thumbnail variations we created for each of the 7 videos. So after this we should have 1 or 2 variations left.

After that the team runs the campaign till evening and turns off every post that didn’t perform well enough. We end up with a maximum of 3 or 4 best-performing ads no matter what variations they are.

Screenshot of four best-performing video posts in a Facebook PPE campaign after testing

Now that we have winning video posts, it’s time to start a Facebook ad campaign aimed at conversions. But as I mentioned before, the team keeps the PPE campaign running so that the posts could keep raising their engagement level. Only now we increase the budget to $15-20 per each post to gather data as well as likes, shares and comments faster.

It’ll help us make money with Facebook ads later.

Step 5: Launching a conversion campaign

The team uses 1-3 best-performing ads to launch a conversion campaign. This one is going to lead Facebook users to our product page in order to sell them the item being advertised. Still, at this point we don’t expect a lot of sales and want to test the audience by interests.

The team uses Facebook interests for targeting. We discussed how to find and test Facebook interests for targeting in one of our previous articles.

Each conversion campaign initially targets at least 5 interests. Later we can add more interests to test them. So, the team creates a corresponding number of ad sets, with each containing at least one video ad and targeted at one interest. We choose countries to target based on the destinations’ CTR in our PPE campaign, but targeting the US is a must.

Five winning ads in a Facebook conversion campaign that uses interests for targeting

The team sets the budget for each ad set to half of the product’s price but not less than $10. For example, if the product costs $40 on The Auto Merch, the daily budget of each ad set should equal $20.

You can set a different budget for your PPE and conversion campaigns. Just remember that you can’t make money with Facebook ads unless you pay for them. Campaigns with a small budget collect data slowly while a big budget boosts the tempo. So, if you want to get results faster, feel free to pay more. These are just average numbers.

Just like we do with our Page Post Engagement campaign, we launch the first conversion campaigns at midnight.

In the morning, the team turns off the ads and ad sets that show terrible results. As for the remaining ad sets, we keep them running for several days even if their performance seems to be not so good. Such campaigns (which we use for testing Facebook interests) often take up to 7 days before you get reliable results. Of course, the team monitors their performance.

A few tips related to checking your Facebook ads

Ideally, you should test your ad sets for at least 3 days. Making conclusions based on shorter periods is often premature because sales always come in peaks. Sometimes you’re simply having bad days.

If an ad set behaves clearly worse than others during all this period, there’s no doubt you should either turn it off or experiment with ads within the set. Sometimes one and the same ad works great with one audience but doesn’t work at all with another one.

Audiences and ads also tend to “fade away”, become less effective as time passes. After a while, they simply stop converting users as well as they used to. In this case, the team changes the ads’ texts and/or featured images/thumbnails. Ideally, you should edit the existing creative or make a completely new ad.

Step 6: Collecting demographic data

The conversion campaign keeps running. At this stage, we leave it alone for a while. Two or three days after we launched our PPE campaign, it’s time to check the demographic data both our campaigns have collected so far.

To see these data, we break-down the audiences of all the existing campaigns including PPE into age and gender segments.

Screenshot of the audience of a Facebook PPE campaign broken down into age and gender segments

The team uses the new data to optimize the targeting settings of the existing campaigns – both the PPE and conversion campaigns. We simply duplicate the existing ad sets and use the new targeting settings.

Sometimes, when the initial targeting happens to be completely wrong, we turn off the original ad sets. If not, they keep running along with the duplicated versions.

Step 7: Creating a lookalike audience

Now it’s time to get back to our conversion campaign that tests Facebook interests. In order to make money with Facebook ads, we are going to create custom audiences based on these results and use them to generate lookalikes.

First, the team creates a custom audience consisting of users who watched 95% of the video ads for the last 7 days. These data come from all the videos that advertise one particular product. To make this work, we need at least 2,000 users. Depending on your budget, 3-7 days is usually enough to collect this many.

Creating a custom audience to make money with Facebook ads

If the video is very long (about 40 seconds or longer), it’s Ok to select users who watched at least 75% of the video. People usually don’t watch long files till the end.

Now that we have more than 2,000 users who seem interested in the product, we create a lookalike Facebook audience and break it down into six audience size segments: 1%, 1-2%, 2-3%, 3-4%, 4-5% and 5-6%.

Creating a lookalike audience to make money with Facebook ads

Creating Facebook lookalike audiences by size segments

Step 8: Launching a conversion campaign targeted at the lookalike audience

Now the team uses this lookalike audience to create a new conversion campaign. We create one ad set per each size segment I mentioned above. The budget is set to half of the product’s price per ad set just like previously.

Creating Facebook conversion campaigns targeted at size segments of a lookalike audience

The team places not one but three or even four best-performing video posts from the PPE campaign in each ad set. By this time, they usually gather quite a number of likes and comments.

The campaign usually runs for 2-3 days before we check the results and turn off the worst-performing ads. When the campaign gets at least 20 add-to-carts, checkouts or purchases, the team moves on to creating another range of custom and lookalike audiences.

Step 9: Creating new lookalike audiences

As our campaigns collect data, we can use it to create new lookalike audiences for another conversion campaign.

First, the team starts making custom audiences consisting of the following categories of users (these are the abbreviations the team uses to name these audience segments):

  • 95% VV7 (95% video views, 7 days): users who watched 95% of our video posts over the last 7 days;
  • 75% VV7 (75% video views, 7 days): users who watched 75% of our video posts over the last 7 days; used for long videos;
  • WV 7 (website visitors, 7 days): users who visited the website over the last 7 days no matter how long they stayed;
  • VC 7 (view content, 7 days): users who visited the website over the last 7 days; it’s different from the previous segment in that these users spent more time there;
  • VTS 25/10/5 7 (visitors by time spent, top 25, 7 days): top 25/10/5 users who stayed on the site longer than anyone else over the last 7 days;
  • ATC 7 (add to cart, 7 days): site visitors who added the product to the shopping cart over the last 7 days:
  • IC 7 (initiate checkout, 7 days): site visitors who initiated the checkout process over the last 7 days;
  • PUR 7 (purchase, 7 days): site visitors who purchase the product over the last 7 days.

Creating a Facebook custom audience consisting of site visitors

To generate a really useful lookalike audience, Facebook needs examples. The larger your customer audience the better.

For lookalikes based on “video views”, it needs at least 2,000 users and at least 200 for “website visitors” and “view content”. “Add-to-carts”, “initiate checkout” and “purchases” require at least 20 users, but it’s best to have about 50. Otherwise, Facebook will have too little information for finding similar users.

The time period is also important. While it’s Ok to set it to 7 days for most of these audiences, ATC, IC and PUR require a different approach.

At first, we recommend creating these three audiences based on users who performed the corresponding actions over the last 30 days instead of 7. Only after they start generating at least 100 purchases, add-to-carts and checkouts within a 7 days period, we change the period to 7 days.

As the campaigns keep gathering more users, we create these audiences one by one.

Step 10: Creating value-based audiences

It’s also a good idea to experiment with value-based lookalike audiences to make money with Facebook ads. Let me explain what they are in simple words.

Facebook generates standard lookalikes based on a custom audience. It analyzes their behavior and interests to find people who act in a similar manner.

When Facebook generates value-based audiences, it also takes into account how much money these people tend to spend. In other words, it tries to find users who will most likely spend more money on your store.

Such audiences can be based on custom audiences that consist of users who viewed the site’s product pages, added something to the shopping cart, initiated checkouts and purchased something. Facebook algorithm analyzes the prices of the products they viewed, added to the cart, tried to purchase or purchased and looks for people who are ready to spend similar sums.

Now the team creates value-based lookalikes (based on the custom audiences I just mentioned) and breaks them down into size segments like we did with our previous lookalike audience.

Step 11: Launching and running a SANDBOX conversion campaign to make money with Facebook ads

The team launches another conversion campaign targeted at the audiences I have listed above. The team uses one campaign, but if you find it more comfortable, you can launch several campaigns.

We call this the SANDBOX campaign because it’s going to be our main testing arena.

Each ad set is targeted at one size segment of one of the listed lookalike audiences. The budget is set to half of the product’s price in the store but not less than $10 per each ad set. Also, the team excludes the custom audience users who have already purchased the product over the last 180 days from each ad set.

Next, the final testing begins. We give the ad sets at least two days before making any decisions.

Any ad sets in the SANDBOX campaign that perform badly can be turned off. If it performs well, the team duplicates the ad set into a new campaign and doubles the budget. If this new ad set performs well, we duplicate it and increase the budget again.

For example, if the budget for an ad set in the SANDBOX campaign was set to $15, we duplicate it into a new campaign with the budget set to $30. If everything is good, we make another copy with a budget of $60 and so on.

Why duplicate the ad sets each time they perform well instead of just raising their budgets? There’s an ideal budget for each ad set which generates the maximum ROAS. You simply need to find it.

But each time you change the budget, Facebook has to start over, so to speak. On the other hand, if you duplicate the ad set, your “previous” ad set keeps running. If the copy performs worse than it, you simply turn it off in one click.

How to make money with Facebook ads: The Auto Merch’s remarketing strategy

As you can see, the advertising strategy we use on The Auto Merch starts with targeting huge audiences of random people. It lets Facebook define which audiences convert better on its own, which is really useful for broad niches we use in our Premium Stores.

As we test different settings and ads, we collect more data and narrow down the audience. Facebook also manages to find people more interested in our products, thus improving the quality of its audiences. As a result, we target people who are more likely to buy.

The more money you spend on advertising, the faster you can collect the data and the more people will become actual buyers.

The warm part of this audience who didn’t purchase anything can be retargeted with remarketing campaigns. And that’s another way to make money with Facebook ads.

Remarketing is another important part of The Auto Merch’s promotion strategy. While the standard ads are targeted at cold audiences, unfamiliar with our store, remarketing targets people who have already interacted with the website or our ads. This makes remarketing much more effective.

Here is the strategy the team uses to retarget audiences.

Step 1: Creating custom audiences

The work usually begins 7 days after launching the initial PPE campaign. By this time, we should have enough users who have interacted with the ads or the website to start remarketing.

The team creates two custom audiences from all users who got into our previous campaigns.

The first audience are Facebook users who watched 95% of the video posts over the last 7 days. Remember: if the video is about 40 seconds long, it’s Ok to set the limit to 75%.

The second audience are users who visited the product page (“viewed content”).

Step 2: Launching a remarketing campaign and making exclusions 

When the audiences are ready, the team makes another set of ads. For users who watched 75-95% of our previous video posts (“video views”), we can use the same videos. But we also create new ones designed specifically for retargeting. Sometimes the team also adds coupons or photo reviews from customers in remarketing ads.

In addition, our team creates image ads. We recommend adding the images in 3 formats – vertical, horizontal and square for each group of placements. We also make up to 5 text variations for each ad and let Facebook define which one performs better.

Then the team launches a conversion campaign and sets up exclusions.

For “video viewers”, we exclude the users who visited the product page (“viewed content”) and the ones who have already purchased the product. For “content viewers”, we exclude only the ones who have purchased the product.

Setting up exclusions for a Facebook audience we are going to use for remarketing

In theory, you don’t have to exclude “buyers” from the first audience because people can’t buy anything unless they visit your store. Excluding “content views” should be enough. However, sometimes Facebook doesn’t mark buyers as site visitors, and they get into the audience. That’s why we recommend excluding buyers “manually” – just in case.

The team creates one ad set per each of the two audiences. As for the overall remarketing budget, we recommend setting it to 10-20% of the budget you spend on advertising. For example, if you spend $1,000 on advertising, set your remarketing budget to $100-200. Thus, the more you spend on advertising the more you should spend on remarketing.

If you’re not sure how to split the money between the two remarketing audiences, use Facebook’s Campaign Budget Optimization. This function sets the budget for the whole campaign and allows the algorithm to make the decisions based on how the ad sets perform.

If you want to do it manually, set the initial budget to $10-15 per each ad set. As the budget of other campaigns keeps growing, you should also spend more on remarketing.

Step 3: Start making money with Facebook remarketing ads and monitor the campaign’s performance

After the campaign is launched, the team monitors the “Frequency” metrics. It reflects how often a user sees your remarketing ads. It should be between 2.5 and 5 as long as it brings sales. We also monitor Click Through Rate and Cost Per Click.

If a creative or ad set performs well, the team raises its budget by 50% of the current value at a time until its revenue stops growing. If the ad set’s performance starts to get worse, we cut the budget.

In this case or if a creative or ad set performs not well enough from the very beginning, the team cuts the budgets by 33% of the current value at a time. If the performance doesn’t get better, we keep decreasing the budget until we have to turn off the ad set completely and try something new. The team usually shuts off the creatives with the lowest CTR and highest Cost Per Click.

Results of a Facebook remarketing campaign

Clicks here are more expensive compared to our previous campaigns, but don’t worry. Click Through Rates and Return On Advertising Spend (ROAS) in remarketing campaigns are always higher, so you can make money with Facebook ads despite the cost of remarketing.

Note that you shouldn’t change the ad sets’ budget more often than every two days as Facebook needs time to complete its learning phase and optimize its performance.

Since retargeting people who have interacted with your store is more efficient than targeting people unfamiliar with it, the remarketing campaign keeps running all the time. However, we still experiment with new creatives and audiences with different time periods.

For example, if one of your initial ad sets was targeted at people who watched 95% of the video ad over the last 7 days, you can create an ad set targeted at the same segment but collected over the last 14 days. We also recommend launching ad sets targeted at the same audience collected over the last 30 days as soon as enough time passes. Also, don’t forget to exclude all previous segments from new audiences.

The team always uses new ad creatives for these new ad sets.

This is the basic method used by our team for Facebook advertising. However, there are more nuances and secrets, which you can learn from AliDropship’s free bonus course available after purchasing any Premium Dropshipping Store as well as from upcoming blog articles and YouTube videos. So stay tuned!

Having these insights on how to make money with Facebook ads, you can easily start your own successful dropshipping business by purchasing a copy of any Premium Store and putting your marketing knowledge into practice!

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How To Grow A Profitable Online Store That Makes Over $1M/Year

Product strategy is one of the most important aspects you should pay attention to when you run an ecommerce business. So, how to plan and execute it if you want to grow a profitable online store?

If your goal is to grow a really profitable online store, you need to pay particular attention to several crucial aspects of your business management. One of them is certainly developing a perfect product strategy for your online store that lets you make, let’s say, over $1M a year. But how to do this in real life? Well, let’s consider the example of our $1,000,000+ online store!

The backstory of The Auto Merch

the homepage of the profitable online store that makes over one million dollars a year

Today we are going to talk to you about a profitable online store run by two AliDropship employees staying on maternity leave – it’s The Auto Merch. By the way, recently, the creators of The Auto Merch gave a long interview about their success story. But we need to learn which product strategy they pursued in order to reach $1,000,000+/year, right?

Originally, this online store had nothing to do with dropshipping car products. It was created within a niche that later was found unpromising. You may ask a logical question: why did our experienced and well-qualified staff manage to rely on a niche that turned out to be prospectless for dropshipping?

The answer is clear: we test all the niches in order to provide you with promising Premium Stores only. So, you don’t need to spend your own money on this quest because we have already done this for you!

This is how The Auto Merch story began. BTW, here is an interesting fact: both store creators had no previous experience in dealing with car accessories, but managed to start a dropshipping business from scratch within the automobile industry.

What’s the secret?

Well, they began with importing several car products that seemed to be promising. And these very products have proved that the automobile industry is an extremely lucrative niche that can let you easily earn a lot. Still, at that time, they couldn’t imagine that they would be able to reach a point of over $1M/year!

How to grow a profitable online store: working out a strategy to make $1,000,000+ a year

The creators of The Auto Merch have developed a strategy that let them achieve these results. So what have they paid particular attention to? Let’s figure that out!

On what basis should you choose products for your profitable online store?

Here is an age-old question: how to choose products to sell online and which strategy to pursue?

The selection of products for your online store should be carried out after you’ve carefully examined what’s trending on Facebook, Amazon, AliExpress, and competitors’ stores. Then, it’s necessary to confirm your business ideas by means of Google Trends.

By the way, store creators introduce new items in our store on a regular basis. And these are our customers and website visitors who help us with this by their search requests on our website.

There are also a number of crucial factors you should consider when you select the product for your online store.

So focus on the products that meet the following criteria:

  • One-size-fits-all 📌
  • Perfect appearance 📌
  • Useful 📌

Actually, the story of The Auto Merch starts with a limited number of items that could have a high ecommerce potential. One of the products the store creators have chosen is this very car charger.

[slider_1]

What’s so special about it? Well, it meets all the requirements mentioned above.

  • Handy ✅

Car charger cup is a must-have for all the car owners. It can not only charge your gadgets by means of the wireless charging system, but wired charging is also possible. Meanwhile, the device is able to charge several gadgets at once.

  • All-round ✅

This car charger looks like a cup. Actually, the majority of cars have several cupholders. That’s why we can easily treat it as one-size-fits-all and it suit almost all car owners. Please note that this charger cup suits iPhones perfectly.

In fact, most people in the US prefer smartphones from Apple. We have proved this fact by means of Google Analytics. And since our target audience is mainly the US population, this is a perfect item for The Auto Merch.

  • Classy ✅

A cup charger is not, actually, able to surprise anybody nowadays. However, with this device, you don’t need to look for a place for your smartphone, and you will not be caught in wires anymore! This is really impressive. So you can not only solve the problem with charging, but also let your car interior look as it should.

This is how our managers choose the items for online stores. Only the ultimate products that will certainly solve your long-standing issues are picked!

Which products to promote?

Creating a winning product range for your online store is not enough. It’s also essential to promote it!

Definitely, when promoting your online store, you don’t need to advertise all the products you sell. You should focus on advertising a limited number of products that seem to be the most promising. When our managers were considering how to promote a store, they decided to focus on products that can solve drivers’ most burning issues. One of such products is this car seat organizer.

[slider_2]

The point is that car producers still ignore the importance of providing standard space for smartphones and other gadgets. Definitely, you can always put them somewhere on the front panel, but their safety remains in question.

That’s why car owners have to look for a solution, and here it comes! This car seat organizer provides space for your gadgets and cups, meanwhile, guarantees that they will be safe.

Beyond this, the organizer is one-size-fits-all, and you will easily install it in two seconds. It is also of premium quality, so it won’t look as a foreign body in your car’s interior. You don’t need to worry about where to put your smartphone or something else!

If you concentrate on the products designed to solve the most burning issues, your ads are highly likely to work well and bring lots of potential customers to your ecommerce website.

How to increase the average order value?

Despite the fact that the initial prices of most car accessories are low enough and let you make a high markup, you should always make the most of your business. So what are the ways to increase the average order value?

Well, actually, there are lots of methods to increase the average check in your ecommerce store. You can create combos, combine products in sets, etc. By the way, AliDropship has designed an add-on that is going to help you with this – it’s Product Bundle Add-on!

What exactly had the store creators used to reach the results they get? In fact, as it turned out to be, one of the most useful tools that helped a lot is Bulk Discounts Add-on. It lets you offer your customers irresistible discounts for buying several pieces of the same product. So the store creators have been encouraging their customers to buy more on extremely favourable terms.

Well, Bulk Discounts Add-on itself is able to ensure a huge sale boost. However, the store creators have found the way to make the most of it. They have been using it together with the landing page on which by means of a pop-up potential customers get such an offer.

a screenshot that shows how to attract customers by means of bulk discounts and pop-up

And do you know what? It really paid off and let them increase the average order value in The Auto Merch considerably!

How to choose the pricing formula?

Pricing formula is, probably, one of the issues that ecommerce newbies are concerned with most of all. So our managers use the following scheme:

  • It’s supposed that an item has to return the conversion cost up to $30
  • An item has to bring profit that is about $20-100 that depends on product type

For the products the store creators are not going to advertise, they use a basic pricing formula AliDropship Plugin provides. Yes, AliDropship Plugin is able to change the prices of imported products automatically in accordance with the default pricing formula or the one you’ve specified!

How to boost sales (and therefore, profit) and grow a profitable online store?

What’s more, the store creators have managed to increase the average order value by 2 times. How did they achieve this? Well, one of the instruments they have used is Purchase Upsell Add-on. This add-on lets you offer additional products at the stage right after the checkout.

If you want to find the perfect item for the post purchase upsell, you need to test some of them. This is exactly what the managers of The Auto Merch were doing before they found the ones that work best. Initially, they tested those products that, in their opinion, had higher potential. Then, they found the most attractive ones in the view of customers.

BTW, you can also use follow-ups in order to boost your sales. Follow-ups are the emails that are sent to your ecommerce website visitors who have made a purchase.

What’s so special about this online marketing tool? Well, people from your email list have a chance to learn about a range of products that are available to them on favorable terms. So, this is mutual benefit!

Creating a really profitable online store: final takeaway

a picture showing how to start a profitable online store and make one million dollars a year

All the above-mentioned points indicate that it’s extremely important for you as a business owner to develop a right and efficient product strategy. And our employees proved this in practice by taking The Auto Merch to over $1M/year within the shortest period of time.

And now you don’t need to spend your own free time, effort, and money in order to test different product solutions and look for a perfect product strategy by trial and efforts. It remains for you only to pay particular attention to the measures that let us achieve such impressive performance, and make the most of your business plan!

Are you ready to replicate the success of our managers or even surpass it? With the tips we are happy to give, this doesn’t seem as challenging as it used to. Moreover, now you have an exceptional opportunity to get The Auto Merch as a Premium Store and start your $1,000,000+ dropshipping journey RIGHT NOW!

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How To Make 1 Million Dollars A Year: The Auto Merch Store

Wondering how to make 1 million dollars a year? Then how about buying a copy of our dropshipping store that already makes more than a million a year? Introducing The Auto Merch store!

Everyone wants to have a million dollars on their bank account. But working full time can hardly make this dream true even if you try to save money every time you get paid. Even finding a side hustle to make some extra cash won’t change the situation.

One of the most realistic options is to start a business. However, traditional business models require a lot of investments and a large start-up budget, which few can afford. Besides, even if you do find enough money for a start-up, most businesses go bankrupt a year or two after they were launched

That’s why today many people consider starting a dropshipping business. Unlike traditional business models, dropshipping doesn’t require a lot of money to start. It carries less risks. But, at the same time, lets you gain valuable experience in ecommerce. And of course, with enough persistency, one can expect to enjoy additional income.

Sometimes dropshipping store owners are happy to have a source of some extra money. But those who put more effort into their business can achieve more impressive results and even turn dropshipping into a source of passive income. You can read about such dropshippers in a number of our success stories.

Recently one of our self-owned stores, The Auto Merch, exceeded the 1 million dollars annual revenue threshold and became our best-performing Premium Store. Over the period of 30 days, the store’s revenue exceeded $120,000!

Screenshot of The Auto Merch shop's revenue which makes more than 1 million dollars a year

The best part is that you can purchase an exact copy of this website along with all the imported products, marketing materials and even promotion recommendations from our experts! And before you go and get it, let’s analyze the website to see how it makes so much profit – and how you can repeat its strategy.

How to make 1 million dollars a year: pick the right niche and products

It’s no secret that finding a profitable niche is one of the keys to success. Our team has been running different dropshipping stores for many years. We have also tested a lot of products and niches. Our experience shows that there are two kinds of products that sell really well.

The first type is products with emotional value that can trigger impulse purchases. But for The Auto Merch, the team chose useful products.

Most of the store’s inventory consists of car accessories. They’re designed to make driving more comfortable or help car owners with cleaning and repair. Such goods as car seat organizers, mini garbage bins or leather repair paste offer distinctive functional value.

Advertising such goods is much easier since you don’t even have to explain why a particular product is worth buying. A simple demonstration of how a product works (with a video, GIF or a picture) simultaneously shows a problem and how the product solves it. And that’s it!

These products don’t require picturesque descriptions or unrealistic promises. Their usefulness is obvious and undeniable, which allows you to advertise them in a plain and straightforward way.

Another reason why the team chose this niche is that its target audience is quite broad. We advertise these products to both men and women of different ages. Anyone who has a car or knows a person who has a car can potentially buy these products for themselves or as gifts for friends and relatives.

And of course, the team prioritizes suppliers who offer free or affordable shipping. This way more money could be spent on advertising.

How to make 1 million dollars a year: work on the product pages

We have already talked about the importance of product pages in our blog. And on The Auto Merch, the team did their best to improve them as much as possible.

It goes without saying that all product pages feature high-quality images as well as GIFs and videos when possible. The best-selling goods have at least 35 customer reviews. Most of them also provide customer-made photos. The latter is extremely important for social proof.

Screenshot of customer reviews on a product page that contain customer-made photos

Moreover, each product page was chosen after testing multiple variants. So, what you can see now on the site are the variants that provide the highest conversion rate.

The team uses AliDropship’s Split Test add-on to try out different product page designs and pick the best-performing one.

The team also pays attention to page loading speed. After all, a lot of potential customers may leave your site if it takes too long to load. Therefore, all the product pages on the site are properly optimized.

A website page report showing that the page was properly optimized in terms of loading speed

The site’s structure also plays an important role in its success. Products are spread between categories in such a manner that visitors tend to buy more than one item at a time. When browsing any product category, potential buyers can see different goods that complement each other, which increases the average order value on the site.

A dropshipping store page demonstrating car accessories with similar functions to motivate clients to buy more

How to make 1 million dollars a year: polish the marketing strategy

Another important part of the store’s success comes from the marketing strategy in use.

As of now, the team mostly targets customers living in the US. As mentioned above, the audience spans a wide range of ages. Pretty much every car owner can be interested in these products.

We advertise mostly on Facebook but also use email marketing and other social media. The team also plans to launch campaigns on Google, Pinterest and TikTok.

Just like with all our self-owned dropshipping stores, we mostly use video ads because this format converts the audience better than anything else. The average ROAS of our ads exceeds 2.

Facebook ads with the average ROAS exceeding 2, which lets us make 1 million dollars a year

When choosing products for advertising, the team prioritizes items that have more chances to be purchased in quantities. People often buy more than one item because they want to give another one as a present to a relative or a friend.

Additionally, we often offer attractive discounts to those who want to purchase several products, which is an important part of our marketing strategy.

The same approach is used on the site. We have a number of bundles offering sets of goods that solve similar problems and have similar designs. And of course, such bundles go with a good discount. The team also uses AliDropship’s Purchase Upsell plugin to raise the store’s average order value.

Thanks to this strategy, the average order value on the site exceeds $50.

As you can see, the team pays due attention to all business aspects from choosing products and suppliers to designing ads. More detailed case studies on each of them are on the way, so stay tuned! And if you’re wondering how to make 1 million dollars a year, consider purchasing a copy of The Auto Merch along with its product inventory, list of suppliers, advertising materials and target audience recommendations: you’re in for a treat!

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How Two Work From Home Moms Made A $1M/Year Store During The Pandemic

There isn’t a thing that a work from home mom can’t do. Anna and Maria, two AliDropship’s employees, teamed up to launch and skyrocket an outstanding dropshipping store while staying on maternity leave and dealing with the lockdown. Anna found a moment for a little chat – and told this story in detail!

Hi, please introduce yourself to our readers!

Hey, this is Anna speaking 🙂 I’ve been working for AliDropship since 2017 as a digital marketing specialist who promotes dropshipping stores and tests various advertising strategies. Earlier, I’ve shared my insights on Facebook ads targeting, Google Shopping, setting up a store from scratch – go and take a look!

In summer 2019, my life took a whole new wonderful turn: I became a mother!

In summer 2019, Anna became a work from home mom

I kept working part-time, however – and in the spring of 2020, together with my colleague Maria, we managed to create a dropshipping store that now brings over $100K A MONTH!

The Automerch monthly performance

Woah! We’ll get back to the numbers a second. Is Maria a work from home mom, too?

Mostly, yes, even though she visits the office whenever possible. And as an experienced mother, she’s a pro at multitasking 🙂

Maria went from a product importing/editing freelancer to a full-scale marketer, and I couldn’t have been more grateful to her for basically being my right hand. Now, Maria is responsible for creating and picking ad creatives, making perfect product pages, editing and updating product assortment, and even social media management.

And together, you created this Auto Merch project…

Yes, exactly. It has started as a regular Premium Store: a dropshipping website that is developed and managed within AliDropship until it becomes profitable, and then gets available for copying. So the idea is, anyone can get an exact copy of such a website – and even our pre-tested marketing materials – to repeat our strategy and achieve great results, too.

Of course, we wanted to create a super cool website that everyone will be happy to get – but got carried away a bit 😀 Just check out its DAILY performance!

The Automerch daily performance

First things first, how is The Auto Merch made from the technical point of view?

The Auto Merch is built on WordPress and powered with AliDropship original plugin. We use the plugin’s functionality to the fullest and bombard the developers’ team with our ideas on how to make it better 🙂

Thanks to the plugin, we do tons of things in a blink of an eye:

  • Import new products to keep our product range wide and relevant
  • Process orders in 2 clicks, literally
  • Edit product pictures (remove sellers’ logos, add our ‘sale’ stickers) with the built-in Image Editor
  • Analyze traffic and sales data through the Reports tab
  • Create coupons for different promo channels and remarketing campaigns
  • Deal with sellers super conveniently (sometimes, we have a separate supplier per every variation of one and the same product)

So definitely, it’s a time-saver which is a huge blessing since both Maria and I can work only 4-5 hours a day.

We use a bunch of other AliDropship solutions to automate the business process even more:

It lets us upload our whole product catalog on Facebook and connect Facebook pixel to the website. Therefore, in Ads Manager, we can easily track the buyers’ actions, create new audiences, analyze campaigns, and do remarketing.

We increased the average purchase volume MORE THAN THREE TIMES thanks to it as we found just the right products to offer together with any purchased item.

It helps us get back the store visitors who have changed their minds at the very last moment and left the store empty-handed.

It’s a great helper for Maria because it generates quality content for social media, boosts posts’ engagement, and lowers down the ads’ cost.

With its help, we can easily test the performance of multiple product page variants and pick the one that converts best.

Why cars? How did you choose this niche?

I wanted a challenge! 😀 To be honest, I know nothing about cars at all.

I followed the ‘reverse’ niche choice strategy and started with defining my target audience. We were looking for some men-oriented products because these are buyers whose shopping behavior and psychology I understand well.

But you know what?

The majority of our buyers are women anyway! 🙂

Wasn’t the store influenced by the pandemic?

It was – but in the way we didn’t quite expect 🙂

We thought shoppers would start saving money and buy less, but… For many people (me included!), online shopping turned into a ‘therapy’ to cope with the lockdown and isolation. It’s a form of an entertainment and a pastime now, so customers are okay with buying products that aren’t even the first priority. And with everyone going online, I’d say we have an even larger customer segment now.

Due to the pandemic, many car owners are spending more time with their vehicles. It’s a safer way to move around, and it’s a great way to travel within your local area, relax and ‘recharge’ in a secluded place. Of course, that means there is more attention paid to equipping the car in a proper way – and therefore, we have more customers interested in rethinking and rearranging the things they keep in their car. That’s where all sorts of our car organisers come into play!

So, you picked a niche that’s unfamiliar to you. How are you choosing products, then?

Oh, my absolute favorite strategy is to sell items that are actually useful and problem-solving. First, they are easy to promote because you can physically demonstrate solving a buyer’s problem in an advertisement. Second, they are simply great if you want to sell multiple items per order. Such items are commonly purchased as a gift for friends and family.

And even though I’m not really familiar with the niche itself, I know the product picking algorithm very well! Here’s what we do to create a killer product range:

  • Find the buyers’ feedback wherever possible: AliExpress, Amazon, Facebook…
  • Read their reviews super carefully and pay close attention to the ones with real-life photos
  • Analyze competitors’ product pages and ads for the same item
  • Find out the average product price on the market to see if we can triple the original seller’s price: this is necessary to compensate for the advertising costs.

And the strategy of suppliers’ evaluation is well-tested, too:

  • Research their page to learn the rating and actual buyers’ opinions
  • Make sure both the seller and the product has a rating of 4*+
  • Check if the buyers’ photos match the images posted by the seller
  • Use AliDropship extension to see if there are similar products offered by other sellers
  • Make sure the seller has some affordable shipping option with tracking available.

And what about your promotional strategy?

Oh, buckle up 🙂

We pay a loooooot of attention to improving a product page BEFORE we launch a promo campaign and start driving traffic to this page. It’s an absolute must to:

  • Optimize the page and reduce the images’ size to make it load faster
  • Fill the image gallery with high-quality photos from multiple angles
  • Make sure the product variations (if any) are clear and understandable
  • Write a catchy description
  • Set proper prices
  • Import at least 35 client reviews with photos

With so many things to work on, it’s cool we can run split tests and check which exact texts / prices / variations work best for the buyers. Eventually, the store gets the highest converting product pages!

Then, we analyze the potential target audience through researching Amazon reviews and users’ comments under competitors’ Facebook posts. Also, we use Breakdowns in Facebook Ads Manager to check the users’ demographic data.

And when it finally comes to advertising, we invest most of our marketing budget into paid Facebook ads as they work best. It’s the 80/20 principle: 80% of the budget is spent on the channels that are already proven to convert well, and 20% goes on testing new strategies. There is, actually, a smaller segment of buyers who come from email marketing and organic traffic from social media and Google. We plan to also try advertising on Google and launch Pinterest and TikTok promotions.

To measure the ads’ efficiency, we also use Ads Manager and Google Analytics to check CTR and CPA.

So… how can a work from home mom deal with such diverse and critical tasks?

Like I said before, the AliDropship plugin is responsible for the ‘boring’ tech stuff, so it leaves us enough time for the creative part. The plugin’s autofilling feature makes orders’ processing a super quick task to complete, and our customer support efforts are not so time-consuming, too. We’re keeping our buyers updated on the order status / tracking info with the automatically generated emails, so it’s not a big deal. That means, I can focus on promoting the store and optimizing the marketing strategy.

As a work from home mom, I have not more than 4 hours every day to dedicate to our ads strategy and analytics. Here’s how the whole routine looks:

  • I wake up (the first one in my family!) and check sales reports and the running campaigns from my phone
  • While my coffee is getting ready, I think what we can improve in the campaigns
  • It’s time to make breakfast for my husband and my son Ted! Meanwhile, I’m messaging Maria to discuss the daily plans and goals
  • My husband is off to work, and my morning routine with Ted begins – at the same time, I’m launching new promo campaigns 🙂

And then, it’s everything at once – working, cleaning the house, spending quality time with Ted… He’s always my +1 on daily meetings!

A daily online meeting of two work from home moms

The most time-consuming part is analyzing the ads performance. Sometimes, it’s so tricky to decide: should we give a campaign a chance, or should we switch it off when its efficiency is dropping. Of course, ads themselves are an uneasy part, too: 90% of our ads are videos, and you need to pick source material and then edit and process it.

Maria spends lots and lots of time managing the social media accounts as she needs to answer all messages and comments. Her product page improvement efforts take hours, too, as she needs to analyze competitors’ actions and optimize lots of details on the pages.

Any final words of advice to our readers?

The absolutely most important thing is that DROPSHIPPING IS NOT DEAD! I’ve been talking about this since 2017, I guess 🙂 And now, the industry prospects and the future of ecommerce look brighter than ever because everyone’s going online. Don’t be afraid to start now: it’s not too late, and the timing is great! Analyze your business performance, give it the best you can, and NEVER give up!

With a store created by such passionate, dedicated, and extremely professional work from home mom, it doesn’t seem like an impossible task! And with a readily available exact copy of this store, you’re simply bound to succeed 🙂

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Successful Dropshipping Online Store That Makes $11,000 A Month

Are you thinking about starting a dropshipping online store? Then how about purchasing a copy of a fully functional ecommerce website?

Along with other products, the AliDropship company offers Premium Dropshipping Stores – copies of our own websites which are already running and making money. In this article, I am going to show you one of these stores.

Presenting Pure Champs! This dropshipping online store sells sports and outdoor activity supplies, and there’s a reason why we chose this niche.

Why sporting goods?

In ecommerce, entrepreneurs pay a lot of attention to the design of a site, its loading speed, the quality of photos, etc. Of course, these things are important for attracting customers, but often it is the content of a site that plays the major role.

Just like in other types of business, the choice of niche can either give you a head start or ruin your plans at the very beginning. For this Premium Store, our team chose sports as its niche because right now this kind of goods is in high demand.

Evidence #1

When governments around the world instituted the quarantine, people had to stay home. But after about a month, many of them noticed they had gained weight. So, they started googling about how to exercise at home:

Screenshot of Google Trends results for the search term "Sports at home"

Now that in some countries people are once again allowed to visit parks, the interest for outdoor activities has risen as well:

Screenshot of Google Trends results for the search term "Outdoor sports"

Evidence #2

In other words, consumers are now yearning for physical activities. For example, this is how the demand for skateboards has changed over the last five years:

Google Trends results demonstrating a surge in demand for skateboards

 

Think about it: in April and May, the number of search queries was higher than any pike during the last five years! And one can see a similar picture when analyzing other requests related to sporting goods:

Screenshot of Google Trends results for the search term "Sports shorts"

Evidence #3

The team also used AdSpy to check how popular sporting goods are on Facebook and Instagram. The three ads below were created by other dropshipping online stores between January 1 and August 1 of 2020. And they all gathered over 10.000 likes.

Examples of dropshipping ads on Facebook advertising sneakers, a basketball and a sports top

Our team often uses this method to find hot dropshipping product ideas.

Inventory

Pure Champs has 7 product categories.

  1. Fitness equipment contains sporting goods that can be used both outdoors and indoors, mostly for exercising and yoga. Such goods can be extremely popular among certain people who got stuck home because of the quarantine.
  2. Cycling includes a variety of goods designed for cycling such as clothing, helmets, glasses, gloves, etc.
  3. Surfing and diving products can be extremely popular among people living at the ocean.
  4. Swimming products are a good alternative for those who prefer more relaxed holidays.
  5. Another product category is devoted to sports bags that can be useful not only when you go to the gym but also when you travel or spend time outdoors.
  6. Sports clothing is a standard category for dropshipping online stores in this niche. It includes 30+ models for both men and women.
  7. Sport socks and Insoles are placed in a stand-alone product category.

As of now, this ecommerce store contains 109 sporting products in total, which makes a good start for a newbie. Some of these products are doing quite well. Here are three examples of successful campaigns that were running on Facebook and Instagram not long ago:

Screenshot of three Facebook advertising campaigns of a dropshipping store

 

What you get by purchasing a copy of this store

Fully functioning dropshipping business

When you start dropshipping from scratch, it takes a lot of time and effort to build the store, import products, edit product pages, create ads, etc. Only after a lot of work and inevitable mistakes will you get your first sales.

But when purchasing this Premium Store, you get a fully functioning ecommerce business that can be launched almost immediately. Although it’s just a copy, its niche is mostly oriented towards wide audiences, which makes it easier to compete with other businesses.

Trending products in your inventory

You can’t expect people to buy just anything in your store. In order to build a successful business, one needs to offer high-demand products. That’s why many store owners spend days trying to find proper dropshipping products.

And so does our team, except we also share these goods with our customers. Along with a copy of Pure Champs, you also get its full inventory with trending goods, properly designed product pages, high-quality photos and GIFs (when available), etc.

Screenshot of a product description on a dropshipping online store

In other words, you don’t have to build your inventory from scratch. Instead, you can use the current inventory to get started and add more new products later to keep developing your new business.

Marketing materials

Promotion is another important part of online retail. You can’t sell products unless people know about them, right? Unfortunately, in most cases, one has to test ads and advertising campaigns to find the most efficient ones, which costs a lot of money.

If you don’t want to take this risk, you can order the Marketing package along with your Premium Store. It includes banners and videos our team uses for the original advertising campaigns as well as ad texts and target audience descriptions.

So, if you want to launch a dropshipping online store, it’s a good idea to purchase a copy of Pure Champs or any other Premium Store from AliDropship.

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Move Beyond Domestic Dropshipping With REGIONAL Premium Stores

Are you wondering how to adapt your business to different countries? Would you like to target not only English-speaking countries, but the whole world as well? Are you choosing between worldwide and domestic dropshipping? This is NOT A PROBLEM ANYMORE!

Many entrepreneurs face the challenge of adapting their businesses to different countries. In some cases, they even don’t have an opportunity to target their home country because of the language barrier. But why do you have to limit your business to a narrow target audience if you can target the whole world?

And since there could be some problems with adapting your business to lots of countries at once, now it’s over! Meet our well-known Premium Stores that are now available in 6 languages!

Do you want to learn more about this? So stay tuned!

How to switch from domestic dropshipping to international business?

go beyond domestic dropshipping

Certainly, if you want to move mountains and make the most of your dropshipping business, it’s a great idea to target the whole world.

But how to go in for both worldwide & domestic dropshipping if the most entrepreneurs commonly create online stores in English only? Where to find a solution that lets you adapt your business to other countries and target all of them at once? And AliDropship has an answer: it’s well-known and well-loved Premium Stores!

Target the whole world with Premium Stores: available in 6 languages now!

We greatly appreciate our clients and always try to provide them with solutions to simplify the process of running their business and offer broad horizons. Due to this reason, the team of AliDropship decided to go ahead and let you go in for worldwide & domestic dropshipping at once so you could make the most of your business!

Our clients and Premium Stores go way back. And some time ago, these online stores were available in English and Spanish only. And the good news is that we lift these restrictions: Premium Stores are available in 6 languages now. So you don’t need to choose from worldwide and domestic dropshipping, you can easily target the whole world!

To date, this option is available for 3 online stores only. These stores are marked with a green sign ‘Now in 6 languages’. But rest assured, our team does its best to localize others Premium Stores also.

Regional versions of Premium Stores: FAQ

Certainly, you’re supposed to have lots of questions at the moment. So we are ready to answer them!

What is it about?

To date, there are 3 Premium Stores that are available in 6 languages: English, German, Spanish, French, Dutch, Portuguese.

And do you know what’s so special about these regional versions? You don’t need to choose one of them. You can take even all at once!

It means that when you buy one of our Premium Stores, you have an opportunity to add any of the regional versions besides the English one.

How to go beyond domestic dropshipping and get a multi-language Premium Store?

worldwide and domestic dropshipping

If you want to get a regional version of Premium stores, you should pay attention to the stores marked with the green ‘Now in 6 languages’ sign. So you need to choose a store, move to its page, and choose an option you like more on the right.

start an international business

Are there additional packages for each language?

start profitable business

We have also prepared for you the relevant installation and marketing packages for each regional version.

Please note that these packages are available for each regional version of each Premium Store. So you won’t have any difficulties with both installation and marketing.

How does it work?

Well, let’s assume you have purchased the Portuguese version of a Premium store. In practice, what can you count on? Actually, you get two versions of the same online store.

For instance, if your domain name is yourdomain.com, the Portuguese version of your online store will be located here: yourdomain.com/pt/. The same is true for all the other regional versions.

Are there any differences in regional versions of your Premium store or it’s only about switching the interface to another language?

In some cases, a website localization is not about translation only. That’s why, indeed, there will be from two to six online stores which you’re able to customize in an individual manner to make the most of your business.

If you need to learn more about installation, etc. – feel free to read an article about the regional versions of Premium Stores on AliDropship Knowledge Base.

How will you benefit from adapting your business to other countries?

dropshipping worldwide

Well, indeed, are there any objective reasons to adapt your business to different countries? What are the benefits?

  • Broader target audience

Actually, in most cases, when entrepreneurs start dropshipping journeys, they create ecommerce stores mainly in English. Little wonder, English-speaking audience means a huge number of potential customers worldwide. And, as a rule, this is quite enough for online store owners to derive profit from their businesses.

However, the broader your target audience is, the higher potential profit you can count on is, right? That’s why, if there are several languages your online store is available in, it’s highly likely that more people from all over the world will pay attention to it.

  • Chance for people worldwide to get the products they need

Don’t forget that your online store is not only the way to make money. Beyond this, it is a destination providing people worldwide with an access to the products they need.

Actually, online shopping is gaining momentum nowadays. And about a third of the world’s population deals with online shopping on a regular basis. But there is more: while some people prefer online shopping to the offline one, others don’t have such alternatives since some groups of products are not available for them offline.

That’s why, you are not only starting a profitable online business, but also doing a good deed.

  • Opportunity for you to target not only people from English-speaking countries

So what to do if you live in a country where English is not the primary language, but you would like to target your home country as well? Actually, this is quite logical: you are likely to know better which particular products are unavailable offline here.

This way, it becomes clear that it’s not only profitable to adapt your business to other countries. In some cases, this is crucial for your potential customers. And now, you know what steps you should take in order to take your business to a whole new level and go in for worldwide & domestic dropshipping!

Worldwide vs domestic dropshipping: final takeaway

Summing it up, if you don’t want to constrain your business, but you’re eager to go in for worldwide and domestic dropshipping at once, when starting your business you should pay attention to the options that can let you adapt your ecommerce journey to other countries.

And since AliDropship always does its best to provide you with the best solutions to start selling online and run a profitable ecommerce business, we are happy to provide you with 6 regional versions of Premium Stores!

From now on, you are able not only to create an online store in English, Spanish, Portuguese, and so on. With the regional versions of Premium Stores, you can even run a store in all the 6 languages we are ready to offer!

Well, would you like to go beyond domestic dropshipping? Are you looking for the ways to adapt your business to other countries? Premium Stores with their handy regional versions are your perfect solution to succeed!

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