Tag Archive : Instagram Promotion

Social Media Content Calendar: 365 Post Ideas For Every Day

When it comes to promoting your account on social media networks, there usually appear lots of questions. What to post? When? How often?… A great idea we can recommend is to develop a social media content calendar which will be your personal lighthouse in the ocean of your social media strategy.

Sounds complicated, right? It might be complicated in the beginning, however, once you’ve figured it out, you can rest assured it’ll pay that time back in the future. Here’s your guide in this challenging yet exciting world!

Why take your time to create a social media content calendar?

Depending on your and your brand necessities, your calendar can be simple or complex. If you’re still having doubts, we’ve prepared some key points why social media calendar is so effective.

#1 Saves your time

Developing a social media calendar, you’re able to plan ahead, structure your work, avoid multitasking, and save your creativity for something more.

#2 Provides you with ready posts for every day

To be successful on social media, you need to always keep your subscribers curious to check and follow your account.

#3 Allows you to avoid spelling mistakes and typos

Since you’ve prepared your posts in advance, you can check them before publishing, hence no embarrassing errors!

#4 Encourages you to be more endeavouring with your social media strategies

Once you’ve started to create your social media calendar, great ideas can pop up in your head one by one, and it’s much easier to write them down.

#5 Prevents you from forgetting about relevant moments

Calendar is a calendar, and of course you can use national, international holidays and other significant days as ideas for your posts.

#6 Lets you create and distribute high quality content

A social media calendar helps you allocate your human and digital assets effectively, and a long-term vision means you’re promoting content that supports your marketing goals.

#7 Helps you track your performance and improve it

Once you’ve published all the posts from your calendar, you can have a look and analyze what posts have been more interesting for your subscribers, and make a new calendar considering the results.

So, are you ready to create your personal social media content calendar? Here are some useful tips to help you to start:

  • Analyze your social media accounts and existing content
  • Choose social networks which work for you better
  • Create a content library
  • Establish a workflow
  • Create your posts
  • Schedule your posts.

If you’re still a bit confused about the social media calendar, but really want to start, we’ve prepared such a calendar with 365 ideas for daily posts!

365 ideas for your social media content calendar

Some of our ideas are connected with holidays, or national days, some of the posts are about the business owner’s personality. In any case, you just need to add something about your niche to the post, and – voila! – it’s informative, entertaining, and talks about your brand. You can also mix these posts with the products from your store, and your selling content is ready.

Let’s have a look at an example: let’s say, the idea for the post is “Talk about your evening routine”. How can you connect it with your niche? Well, if you’re selling tableware, you can take a mug from your store, capture it in the photo, and talk about your evening routine – how you drink tea from your favorite mug from your store and watch TV with your beloved family! Easy, right?

We offer you to look through our 365 ideas for social media posts below.

Social media content calendar ideas for January

  1. New Year Day – create a post about this holiday celebration
  2. Ask your followers how they spent New Year
  3. Get handsy and post a photo with your product in your hand
  4. Record an unboxing video where you unpack some goods of your brand
  5. Make a screenshot of some piece of social proof you’d like to highlight (quote, review, comment about your business)
  6. Make a friendly selfie to let your followers know who is the person behind the brand
  7. Go behind the scenes and share what happens on the unseen side of your business
  8. Use a changeable letter sign and make a photo of fun/creative/inspirational note on the chalkboard
  9. Give your audience a sneak peek of what you’re working on
  10. Make a statement: take a photo of a t-shirt, coffee mug, or other item with a fun quote or saying on it
  11. Share an educational or informative article related to your niche topic or industry
  12. Answer a question you tend to get asked a lot
  13. Reveal what’s currently working well for your customers or your business
  14. Share an article, podcast, video, etc., with an expert talking about your industry
  15. Show an award or accolade you or your business has received
  16. Make or share a how-to video detailing the steps on how to do something very specific that appeals to your ideal customer
  17. Announce a live one-on-one coaching session you’ll give to one person who comments on this post
  18. Select one person from the comments to your previous post and coach them!
  19. Share a mistake you typically see your customers or competitors make
  20. Provide a tip on how to avoid the mistake from your previous post
  21. Share a fun fact about your industry or niche
  22. Post an infographic with helpful tips or information for your audience
  23. Share a tip that will help your audience be more efficient and save time
  24. Reveal a tip that will help your audience save money
  25. Share a super simple hack to a common problem your customer faces
  26. Discover a simple solution to solve a problem your audience experienced and share your solution
  27. Make a poll to test new ideas with your audience
  28. Ask your audience for direct feedback
  29. Encourage your followers to share their predictions about a trend within your industry or a current event
  30. ‘This or That’: give your audience 2 options and ask them to choose
  31. ‘Would You Rather…’: create a post asking your subscribers about something they prefer

Social media content calendar ideas for February

  1. ‘Ask Me Anything’: encourage people to ask you anything today
  2. ‘If You Could’:  ask your subscribers about something unreal/possible in the future/super power they dream of
  3. ‘What’s Your Favorite….’ – ask your audience about something they like
  4. Ask your followers to fill in the blanks in a phrase you provide
  5. Share a story of you hosting or attending a special event
  6. Share something new that’s happening within your industry.
  7. Write your thoughts on major news event everyone is talking about or share an article with an interesting perspective
  8. Make a post with a trending viral video
  9. Post an inspirational quote that appeals to you personally
  10. Motivate and inspire your audience by sharing the story about how you started your business
  11. Share a recent win or success in your business.
  12. Tell a story about a recent disappointment or “failure” in your business and explain how you overcame it
  13. Ask your followers how they feel about St. Valentine’s Day
  14. St. Valentine’s Day – dedicate your post to this holiday
  15. Ask your audience how they spent the St. Valentine’s
  16. Share a story about a person you admire or find inspiring
  17. Spread joy and laughter with a funny meme, joke, or story
  18. Share a helpful tip with your audience on how you manage stress and balance work-life responsibilities
  19. Tell a fun fact about you (or your company history) that not everyone knows and allows your audience to get to know you better
  20. Share a photo or video of you engaging in one of your hobbies or favorite activities
  21. To be closer to your audience, share your family time photo
  22. Post cute kids or pets – everyone loves them!
  23. If you’re out and about exploring your city, whether it’s in nature or an urban area, share it!
  24. Let your audience in on the book you’re currently reading or learning
  25. Tell your subscribes what you choose to do in your relaxation time
  26. Share something from your bucket list that you would love to do someday
  27. Tell about a challenge you’re currently facing in your business or personal life
  28. Show your favorite book related to your niche

Social media content calendar ideas for March

  1. Tell about your favorite podcast related to your niche
  2. Share what’s your favorite YouTube channel related to your niche
  3. Recommend your favorite online course related to your niche
  4. Link to a tool/resource you can’t live without to do your job or run your business
  5. Share a product or service you love and your audience will benefit from
  6. Tell about your favorite influencer who inspires and motivates you
  7. Come up with an interesting fact about women
  8. International Women’s Day – dedicate this post to women
  9. Ask your followers how they feel about the women’s day
  10. Post a photo from some of your fan’s profile. They will be amazed! 🙂
  11. If you have a favorite charity or cause you support, share it with your audience and tell a story about why this initiative is important to you
  12. Feature a customer by sharing a video interview of how and why they became your client
  13. Interview an expert or influencer in your niche and share the video as a post
  14. #SundayFunday: share how are you spending your Sunday
  15. #MotivationMonday: share a motivational quote, story, or video and use the #MotivationMonday hashtag in your update
  16. #TuesdayVibes: post whatever you want and add this hashtag as it’s virtually universal!
  17. St. Patrick’s Day – create a post about this holiday
  18. #TBT (Throwback Thursday): use this hashtag (one of the oldest and most widely used daily ones!) to post an old photo (the older the better) and tell about that time in your life
  19. #FridayNight: show why your Friday night is so fun!
  20. International Day of Happiness – tell your audience why you’re happy/what makes you happy, and ask about them
  21. World’s Poetry Day – tell your audience how you feel about poetry, and ask for their opinion
  22. @Mention a Follower: if you have a follower who engages regularly with your content, give them a shout out using the @mention feature and thank them
  23. @Mention an Influencer: if there an influencer in your niche that you’d like to develop a relationship with, @mention them in a post and share something you’ve learned from them
  24. #WednesdayWisdom: share a little wisdom or practical advice with your audience using this hashtag
  25. Thank your followers for staying with you!
  26. Share your newest content: the latest blog post, podcast, or video
  27. #SaturdayMorning: give your audience a glimpse at how you’re spending your Saturday morning.
  28. Repurpose old content and dust off some old blog post (don’t forget to update the images and headline!)
  29. Share your most popular piece of content
  30. Show one of your new products or services
  31. Tell a story about your top-selling product or service

Social media content calendar ideas for April

  1. April Fool’s Day – create a funny and hilarious post for this day
  2. Ask your followers what makes them laugh
  3. Promote your newsletter by letting your audience know what’s so special about it and encourage your audience to subscribe
  4. Promote your other social profiles
  5. Easter – Create a post about this holiday
  6. Run a contest and encourage your audience to share your content with others or create a specific post on social media
  7. World’s health day – make a post about health or a healthy lifestyle
  8. Ask your followers whether they follow healthy lifestyle or not
  9. Announce your tomorrow’s Follower-Only Flash Sale
  10. Run a 1-day flash sale ONLY for your social media followers
  11. Promote the launch of your new product or service
  12. International Day of Human Space Flight – create a special post about space flights
  13. Ask your followers about space flights: would they like to try them, etc.
  14. Whatever milestone you’ve hit, celebrate it on social media and share it with your audience
  15. If you have employees who help make your business great, share them with the world!
  16. As your audience grows on social media, reintroduce yourself and your business
  17. Take a picture of your workspace
  18. Post something seasonal
  19. Share an attention-grabbing statistic
  20. Chinese Language Day – celebrate this day with a post about China
  21. Correct a common misconception that’s related to your industry
  22. International Mother Earth Day – share your love to the Earth with your subscribers
  23. English Language Day – celebrate this day with a post about English culture
  24. Give a shout out to another local business or organization
  25. Invite people to join your mailing list
  26. Ask your audience what their biggest struggle in business is
  27. Give away a coupon code
  28. Make a live video
  29. Share how to create & write down your goals
  30. International Jazz Day – create a post about jazz

Social media content calendar ideas for May

  1. Challenge your audience to post every day for 30 days and give them a free Social Media calendar
  2. Explain why you decided to join the business
  3. Talk about your products and how they help people
  4. Share someone else’s inspiring story
  5. Create a challenge related to your niche
  6. Share a quote (graphics) and ask your audience what they think about it
  7. Ask followers what should you post next
  8. Challenge your audience to share their 3 goals and achieve at least one of them in a week
  9. Ask your audience to share their favorite quote
  10. Create a 5-day mini-course about a specific topic in your niche
  11. Welcome new followers and thank them for joining your group or page
  12. Ask for recommendations
  13. Create a VIP list with an exclusive discount coupon and choose 1 random follower each week to send them the link to this VIP list
  14. Create a poll
  15. International Day of Families – create a post devoted to your family
  16. Talk about your morning routine
  17. Explain how you prepare for the day or week
  18. Share all the things you do daily
  19. Share your top favorite apps that help you get organized
  20. World Bee Day – create a post about bees
  21. International Tea Day – make a post about tea
  22. Talk about the tools that help you create content
  23. Share your vision board
  24. Talk about what you stand for, your morals
  25. Share which trip you are planning next
  26. Talk about your favorite destinations
  27. Share why you started working in the online business
  28. Create a “Letter to my younger self”
  29. Post a video on how you use your products
  30. Share someone else’s blog post and explain what you learned from it
  31. Talk about your favorite things to do

Social media content calendar ideas for June

  1. Share 5 things about yourself
  2. Create a “Guess the right answer” post
  3. World Bicycle Day – make a post about bicycles
  4. World Environment Day – create a post about your ways to care about environment
  5. Talk about the events that you’ll be hosting
  6. Russian Language Day – create a post about Russian culture
  7. Ask your followers how they found you
  8. World Oceans Day – make a post about the oceans
  9. Share fun facts about you
  10. Create a day in the life post
  11. Recommend someone else your audience should follow
  12. Post a photo and ask your followers to create a title for it
  13. Offer a tip
  14. World Blood Donor Day – tell your subscribers about blood donors
  15. Post a throwback
  16. Celebrate your birthday
  17. Ask for advice
  18. Collaborate with a brand
  19. Team up with a friend
  20. Share your latest blog post
  21. International Day of Yoga – make a post about yoga
  22. Share a holiday post
  23. Create a flat lay featuring printed photos
  24. Talk about your evening routine
  25. Share your latest shopping haul
  26. Post an outfit
  27. Share a product you love
  28. Take a photo at your favorite local work spot
  29. International Day of the Tropics – celebrate this day with your audience
  30. International Asteroid Day – tell your audience an interesting fact about asteroids

Social media content calendar ideas for July

  1. Offer productivity tips
  2. Talk about what you did on the weekend
  3. Ask followers how they spend their time off
  4. USA independence day – create a post about this holiday
  5. Ask your audience how they spent the independence day
  6. Ask your followers about the country they are from
  7. Celebrate your blogging anniversary
  8. Announce a new business or achievement
  9. Share what you’re listening to
  10. Talk about shows you’re watching
  11. Make a post about video games you’re playing
  12. Post a collection of photos
  13. Share your goals for the month
  14. Set larger goals for the year
  15. Ask your audience what they want to see more of
  16. ‘Before and After’: write a short story about your brand in the beginning and its current state
  17. Share a mantra or affirmations you say to keep you motivated to accomplish your goals with your audience!
  18. Show your morning ritual or helpful nightly routine to help you stay energized, focused, healthy, or positive
  19. Talk about guilty pleasures and share your favorite one
  20. Express your gratitude to anyone (customer, mentor, employee).
  21. Share a testimonial, quote, case study or video from a satisfied customer
  22. Give away some of your stuff you don’t need anymore (in good condition!) to your subscribers
  23. Share your competitive advantage and why you think someone should choose you over your competitors
  24. Celebrate a national holiday from your heritage
  25. Talk about your cultural background
  26. Share a memory from your childhood
  27. Talk about a defining moment in your life
  28. Post a photo with your significant other
  29. Post a photo of a newly renovated or decorated space
  30. International Day of Friendship – make a post about your friends
  31. Ask your audience about their friends

Social media content calendar ideas for August

  1. Celebrate the start of a new month
  2. Share a photo of a project you’re starting
  3. Give progress teasers for the above
  4. Post a top down photo
  5. Take a photo of seasonal decor you’re now using
  6. Show what’s in your bag 🙂
  7. Share a discount
  8. International Cat Day – make a post with cats: everyone loves them!
  9. Visit a garden and show the journey
  10. Share a new experience you had
  11. Visualize an interesting stat
  12. International Youth Day – create a post for younger audience
  13. Share a thematic flat lay photo (food, tools, etc.)
  14. Post a photo with white frames (there’s a special Instagram feature for that)
  15. Capture the sunrise
  16. Share a challenge you’ve overcome
  17. Tell about time management tips that work for you
  18. Be open about some bad habits you’ve broken
  19. Share changes you’ve made in your business
  20. Talk about a current event
  21. Share a special offer
  22. Show a ‘Before and After’ of your workplace
  23. Share a real life moment
  24. Create a grid layout
  25. Share something you recently indulged in
  26. Make a flat lay photo of your office tools
  27. Create a meme based on your industry niche or your audience preferences
  28. Share a beautiful travel photo
  29. Show a photo with your current point of view
  30. Share an image of a famous spot in your city
  31. Post a photo of you at work

Social media content calendar ideas for September

  1. Celebrate the beginning of new season
  2. Share a photo to make your followers laugh
  3. Create a collage
  4. Talk about an event that changed your life
  5. International Day of Charity – write about charity and its importance
  6. Ask your audience what they donate money (or other stuff) for
  7. Challenge your followers to do something
  8. Share your products collection or set
  9. Create a nature flat lay
  10. Tell a story
  11. Remember the story of why you started your business
  12. Share an opinion
  13. Post a photo from a recent event you attended
  14. Share another platform your followers can find you on
  15. Make an update on your recent activities
  16. Feature an employee, friend, or family member
  17. Post something inspirational
  18. Unveil a new product
  19. Share a photo of fun in the sun!
  20. Start an Instagram post series
  21. Share a blooper or IG photo fail
  22. Make a picture of beautiful lights
  23. Create a photo challenge: jump for joy
  24. Snap the point of view of what you’re doing right now
  25. Share ‘A Day In The Life’ photo collection
  26. Post photos from a local event
  27. World Tourism Day – create a post about tourism
  28. Post a photo you can describe using just emojis
  29. Feature a local start up
  30. International Translation Day – make a post about world without translators

Social media content calendar ideas for October

  1. World Vegetarian Day – remind your followers about this day
  2. Ask your audience a question about vegetarianism
  3. Share what you put in your suitcase for an upcoming trip
  4. Show what’s on your coffee table
  5. World Teachers’ Day – say some warm words to your teachers
  6. Ask your followers about their favourite teachers
  7. Share a handwritten message
  8. Create a tutorial for multiple ways to do the same thing
  9. Share the view from your office
  10. Talk about a situation that inspired you
  11. Share something about your community
  12. Open up about your greatest fear
  13. Talk about a hobby you have
  14. Share a list of fun facts about yourself or your business
  15. Encourage followers to pay it forward and give an example of how you did this week
  16. World Food Day – celebrate this day with a picture of yummy food
  17. Share teasers for something to come
  18. Create an image to promote a blog post
  19. Talk about something you’ve struggled with
  20. Share what’s on your computer screen and be sure to tag brands!
  21. Talk about what your days off look like
  22. Offer a discount
  23. Advertise an affiliate program
  24. Introduce the business owners
  25. Talk about your items’ production and manufacturing
  26. Tell how you got into this business
  27. Announce your Halloween season sale
  28. Ask your subscribers if they celebrate Halloween
  29. Create a Halloween challenge
  30. Share your Halloween costume
  31. Halloween – make a thematic post

Social media content calendar ideas for November

  1. National Author’s Day – interview local authors and share local author’s day events
  2. Post Daylight Saving Time reminders & preparation tips
  3. Share your tricks to get motivated to work
  4. Ask about (or share!) life lessons to learn before you’re 30
  5. Native American Heritage Month – talk about Native American settlements and landmarks near you
  6. Ask what your followers do to stop wasting their time
  7. Discuss how to calm down after a long day
  8. Share how you found your purpose in life
  9. Give some tips on how to set realistic goals
  10. Veteran’s Day – share ways to support local veterans
  11. Share personal changes you’ve made and how you’ve grown
  12. Ask for the followers’ advice on how to get more done in less time
  13. Talk about your logo
  14. Feature the tools you’re using to keep your business going
  15. Share best places to visit in the fall
  16. Reveal some habits of famous successful people
  17. Share proven tips for staying positive
  18. Post a photo of your Thanksgiving feast
  19. Thanksgiving day – make a post about this holiday
  20. World Children’s Day – make a post dedicated to the children
  21. World Television Day – discuss how television changed our lives
  22. Post an image of your Black Friday haul
  23. Share Black Friday specials you’re shopping for
  24. Announce special offers for your Black Friday
  25. Show the results of Black Friday
  26. Make a fall checklist for home or car maintenance
  27. Talk about globally known entrepreneurs who inspire you
  28. Share your proven ways to take control of some issue
  29. Make a list of alphabetical advice
  30. Write a short autobiography

Social media content calendar ideas for December

  1. Make a list of easy goals to accomplish before the end of the year
  2. Feature a guest post
  3. Share 10 links that you love
  4. “Wordless Wednesday’: post pictures without captions!
  5. Create a pros and cons list related to your niche
  6. Make a must-have list for your niche
  7. Create a checklist for a specific task
  8. Share the worst advice you ever received
  9. Explain how NOT to do something
  10. National Day of Animal Rights – share your ideas about how to treat animals
  11. International Mountain Day – create a post about mountains and nature
  12. Show what was your most popular blog post this year
  13. List your favorite things about December
  14. Share how you survive long car trips or flights
  15. Give ideas for last minute stocking stuffers
  16. Share tips for buying gifts for people who are hard to buy for
  17. Give holiday shopping tips for the busy season
  18. Arabic Language Day – make a post about Arabic culture
  19. Show how you style a Christmas tree
  20. Publish a DIY guide for holiday crafting
  21. Review your most popular product
  22. Host a Christmas giveaway!
  23. Create a gift guide
  24. Christmas – make a post about this holiday
  25. Boxing Day – create a post about the gifts you’ve received and gave
  26. Share a recap of your holiday festivities
  27. Write about the things you learned this year
  28. Share a before and after: it’s high time for your brand to share another post about changes
  29. Make New Year’s plans and resolutions and ask the followers to share their, too
  30. Share an image of the bottle you’ll be popping this new years
  31. New Year’s Eve – celebrate the beginning of the New Year with your followers.

As you can see, there are hundreds of ideas for your social media content calendar. Just connect any post with your niche or industry and watch your audience growing! We welcome you to use our ideas as a draft and inspiration, and wish you an enjoyable social media experience! And should you ever need any assistance with your social media management, we’re excited to make individual catchy posts for you!

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15 Tips On How To Get More Likes On Instagram

Bloggers, Instagram models and social media influencers are so obsessed with likes that common people sometimes laugh at them. But likes do matter when it comes to promoting a community or advertising products. In this article, we’re looking into how to get more likes on Instagram.

 

Instagram now hides likes, so why should I care?

You probably know that Instagram now hides the total number of likes a post gets. As Adam Mosseri, Instagram SEO, explained, they started these tests to improve the emotional and mental health of the social media users. Moreover, users from the countries that participate in the test can no longer see the total number of photo and video views. You can see how many likes your own posts get though.

This move will have negative consequences for businesses promoting products and services on social media. Users tend to interact more often with posts that have a lot of likes and comments. Now users will see no difference between a fresh post from a regular Instagrammer and a viral post from a popular influencer.

Then why is it still important to track how many likes you get?

Because likes were not removed from Instagram! It’s just that your followers can’t see them. But you can! As well as Instagram’s algorithm.

In other words, although your followers can’t see the number of likes or views, you still need them to grip the algorithm’s attention.

How to get more likes on Instagram: Work on content

1. Post high-quality photos

Instagram was originally created to let people share their photos. And users want to see professionally made, high-quality pictures and videos. So whether you publish valuable content related to your dropshipping niche or promote a paid ad, make sure they look good.

A high-quality photo posted by NikeSportsWear on Instagram

There’s another little trick that can help you build your own brand. Try using the same set of filters for all your content. This way all your Instagram posts will look similar, and the followers will be able to easily recognize your content.

An example of Instagram account posting stylistically similar photos

2. Write proper captions

Although visual content is your priority, don’t forget about the other part of your videos and photos – captions. What you write can also matter. Depending on what kind of products you promote and what niche you work with, you can provide useful information with your captions or try adding some emotional value to your posts.

Captions don’t have to be super smart or long. Take a look at one of Lego’s posts:

A Lego post with a four-legged bus using a short caption

3. Utilize all content types

When you start promoting a business on a social network, it’s hard to say what content types will work best. That’s why you need to analyze your target audience and try out different formats. After some testing, you’ll understand the audience’s preferences, but even then it’s a good idea to diversify your posts from time to time.

4. Post videos

If you’re looking for a content type which is always effective, you should definitely try videos. Nowadays most social media users prefer this format over images or quotes. However, don’t rely on audio very much as most people play videos with the audio turned off.

5. Include user-generated content

Another evergreen content type is the one created by your own followers and customers. Although such pictures and videos often lack quality, people tend to trust them much more than posts made by a company.

In order to utilize user-generated content, you should repost it on your Instagram account and credit the author. The latter is very important! The last thing you want is being accused of stealing someone else’s content.

User-made scenery photos published by Travelex

How to get more likes on Instagram: Interact with users

1. Analyze your target audience

Before trying to interact with your audience, you should spend some time analyzing it. In fact, whatever you do on social media should be based on your knowledge of your potential customers, their preferences and behavior. Your content, tone of voice, the images you use and even posting time should be defined by this.

For example, compare these two captions. This one comes from a post published by Ferrari:

Screenshot of an Instagram post caption published by Ferrari

And this one was published by Bethesda, a video games studio:

Screenshot of an Instagram post caption published by Bethesda Games Studios

As you can, they use completely different styles since they target different audiences.

2. Ask questions

Never forget that all social networks were designed to be communication channels for common users. Nobody wants their Instagram feed to be overwhelmed with standard ads. So, when promoting your dropshipping store, you should try communicating with potential customers.

One of the easiest ways to do it is to ask questions in your captions. This is how Fender provokes a discussion with a short caption in one of their posts for bass-guitarists.

Photo of a bass-guitarist published by Fender

Social media users like it when brands or influencers ask them to share an experience or opinion. It makes them valuable in their own eyes.

3. Get more likes on Instagram with like-to-win contests

One of the most efficient ways to raise your engagement rate and the number of likes your posts get is to launch a like-to-win contest. But keep in mind that you’ll need to offer something really valuable to get the audience interested.

An Instagram post published by Chwinery to celebrate an anniversary with a contest

4. Engage with other users

Do what you want your followers to do! Instead of simply creating and promoting content, consume the content created by your followers and other Instagram users. Follow people, like and comment on their posts and repost them when you find something valuable.

First of all, this attitude promotes your brand as a fair business: you ask for attention and you pay attention. Other users are more loyal to companies that return the favor. Besides, there’s a good chance to find great user-generated content.

Second, Instagram algorithm tends to prioritize posts created by accounts that interact a lot with other accounts.

5. Cross-promote your posts

Even if you chose Instagram as your main promotion channel, you should not neglect other opportunities. It’s not only about targeting a larger audience. By publishing the same content on other channels, you can actually convince these users to visit your page on Instagram, like your posts or even start following your account.

How to get more likes on Instagram: Use Instagram properly

1. Be careful with hashtags

For Instagram, hashtags are like search keywords: if a user is looking for content by typing a certain hashtag in the search field, there’s a chance he or she will find one of your posts. Therefore, businesses need to pay huge attention to hashtags.

It’s not a good idea to use hashtags that are too broad. But using too narrow hashtags is just as bad. The number of hashtags is important too. To understand how to use Instagram hashtags properly, read this article.

We also recommend using hashtags in your bio and Stories. Although it won’t give you any likes, this approach will help you reach new people on Instagram.

2. Get more likes on Instagram with paid ads

Let’s face it: free Instagram promotion has its limits. What’s more important is that building up a popular Instagram account takes a lot of time which businesses often don’t have. In this case, paid advertising can help.

Even if you’re trying to create really valuable content, there’s nothing wrong with paid posts, especially when you need to advertise discounts and promotions to as many potential clients as you can.

3. Choose the right time for posting

Creating a proper posting schedule is crucial for social media marketing. Your posts have more chances to be seen when you publish them not long before the audience starts checking their feeds.

Therefore, you want to post shortly before your followers log in. The exact time is defined by your target market and niche. Simply check your analytics to understand when your audience is active.

4. Post regularly

Publishing too many posts will do you no good as such an approach rather annoys followers. But if you post too little, nobody will notice your activity.

Marketers recommend posting to Instagram not more than three times a day. Major brands post about 1.5 times a day. If your content is difficult to create, but the audience really likes it, then posting once per day is totally Ok.

5. Watch your competitors

Lastly, if you want to get more likes on Instagram, keep an eye on those who are already enjoying the attention of millions of people. Find competitors or non-commercial communities related to your niche and learn from them.

What do they post? How often? Who do they target? What tone of voice do they use? By analyzing all this, you can copy successful tactics or even create something fresh which nobody has done before.

These were 15 tips on how to get more likes on Instagram. If you want to learn more about how you can promote your business, check our free dropshipping webinar.

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How To Engage In Social Media And Make Your Posts Sell

When social media sites first came onto the scene, they were designed for people to connect to one another. But as the platforms developed and the user base grew, brands found an opportunity to participate and reach their customers in a new way. Nowadays, it seems unimaginable for a new business to open up without any social media presence. So, let’s see what are the best ways for your business to engage in social media – and how to make it right.

Why use social media for ecommerce?

Selling from social media includes the interactions that take place before an actual transaction is made. These are research, word-of-mouth, direct interactions with the brand, and more. Ecommerce sales are heavily influenced by the online world, and it makes perfect sense for brands to engage in social media to increase them. At least 72% of the US adults use some type of social media. Since your customer is (very likely) already present there, you want to go there as well.

In this article, we will run through some of the reasons why investing in social media presence makes sense. Then we will touch on specific tips and workflows on how to engage in social media applicable to Instagram, Facebook, and Twitter

Excellent social media marketing has all the chances to bring astonishing results to your dropshipping business, create loyal brand advocates, and, what is even more exciting, boost your sales. By using social media engagement, you will certainly enhance the voice and tone of your brand. If you can create captivating interactions with your audience, it will lead to a strong word-of-mouth marketing – free advertising for your business. Is this not amazing? However, to obtain social media proficiency, one needs to understand the principles under the key definitions in this sphere.

What is exactly defined as “social media engagement”? This is the average rate of interactions (likes, comments, saves) to the total number of people in an account. 

A large engagement index increases the chances that, for example, Instagram will show your content to a potentially interested audience in the Recommendations tab. If you have a small number of likes and comments in your account, people just do not see you! It happens because Instagram is constantly changing its rankings. Previously, the user was seeing the most recent post at the top of his feed, but what he sees now is based on personal data. There is not a single pair of people in the world that have the same Instagram feed.

What should you do to engage in social media better? 

4 tips for boosting your social media engagement

Well, the first thing is planning. Every post for your social media should be planned in advance. Create a simple content plan for a month, a week, or at least the next few days. It will help you to keep in mind all ideas that you have for your content. You can use numerous tools for post planning, one of them is Social Rabbit Plugin. Use it for auto-promotion of your accounts to get more followers, likes, and sales.

Get creative! Do not be scared to show your personality and become closer with your followers. Experiment with types of content and analyze the results: which of the posts get more likes, comments and shares? Then, create a content strategy based on your results.

Here are some tips on how you can boost your social media engagement.

Ask questions

Perhaps the simplest way to connect to your audience is asking questions. When you ask relevant and timely questions, it can create the most engaging and captivating activity in your social media.

 You can motivate your followers with one of these strategies:

1) Invite your audience to share their opinion on something.

2) Try the “test your knowledge” game. No one can resist it!

3) Post a survey. Surveys don’t only engage your subscribers, but they also get you to learn more important things about your targeted audience.

Encourage expressions

Encourage your subscribers to make content about your brand – it can lead to amazing results! Here is how you can do it:

1) When you post something interesting, do a little hashtag research first, or create a special hashtag that expresses your brand’s concept.

2) People like social media challenges, especially when they are involved in shooting and sharing original photographs or videos. Contests may be dedicated to different types of self-expression like recipes, recordings, paintings, poems, and more.

3) Reviews and testimonials are very important for ecommerce. Think about creating advocacy programs featuring employees, partners, customers, and engage your customers by giving them a platform to express their personalities.

Play games

People like to play games and they like to win. Fulfil your followers’ competitive spirit by including some games in your posts. Even small prizes can motivate your audience to take a part.

Create a special offer

The strategy you’re following to engage in social media doesn’t need to be interactive or gamified 100% of the time. You can engage customers with attractive offers such as:

  • Instant coupons and discounts
  • Membership clubs
  • Pick your discount’ promotions
  • Free shipping

Experiment with different types of offers to discover what your customers best respond to!

There are also some tricks offered by Facebook help page:

1) Offers with free items or with discounts of at least 20% off usually attract more people.

2) Photos of people using a product often perform better than photos of a product by itself.

3) Create a sense of urgency. Give people some time to discover your offer and share it among friends. The ideal length of an offer is 7 days.

4) After you created an ad for your offer, pin it to the top of your Page to make it easier to notice.

However, nothing is better than organic engagement. Don’t forget to answer all questions in direct messages and comments, keep the conversation live by asking more questions. It’s really important because faster responses make customers happier, which leads to a bigger ROI.

Remember, social media is where your customers are. You are able to increase your engagement by simply being responsive, friendly and polite on social media.

How to get sales from social media in 2020?

3 strategies to make sales from social media

1. Strategy measurement is vital

The first step of making your posts sell is to define how you are going to measure whether your method works as desired or not. It may seem obvious, but – take a moment to think it through. Your posts may show off good numbers at the beginning but result in a gradual decline in sales later. The precise and unambiguous way of determining the post-to-sales ratio is something you should figure out for every case separately.

Of course, the success of your social media strategy is ultimately determined by a simple fact: you win if a target customer makes it to checkout. Social commerce is able to propose numerous ways of achieving such a goal, including unique content creation, two-way communication and other things you (most probably) already know about. It is natural to suggest that the most transparent way to measure a social commerce strategy’s effectiveness is money. By analyzing how many sales can you make while following a chosen path, you can truly realize its potential.

A sad truth, however, lies in the following fact: not everyone might be ready to shop at the blink of an eye as they see your product. Social commerce is still evolving and its image is still shaping in the representative customer’s mind. In simpler words, not everyone is on board yet: some people need their time to think through or to learn how to purchase with safety. Building a strong bond between two sides of the B2C sector takes time, but has all the chances to end up as a perfect collaboration in the future. Therefore, we need to be flexible in ways we measure our success.

Starting stable relationships with e-mails is a strategy that has already stood the test of time.

Anyone who has a thought to reach you in mind should be able to do it in a couple of clicks, and writing an email is the reaction that almost anyone is able to produce. Many clients might be willing to purchase a product, but not all of them could feel confident enough with social media. This is where emails truly shine: they are widely spread and highly accessible, they can be easily found once in one’s inbox, and all the necessary information and guidance can be provided there in a convenient and barely limited way. A single email already shows that you attracted a customer. In addition, you can guide your client further to your social media account or ecommerce website via email. Therefore, the number of captured emails can act as a success measurement unit with high efficiency.

Another example of a strategy measurement could be the completion of certain steps by the customer. Someone has not purchased your product, but is already registered at your website? Congratulations – an increase in your online sales is just around the corner! Listing oneself as a member of your territory shows genuine interest and willingness to perform further actions. Using this opportunity can be a lot more profitable than a single-purchase attention grabber. Continue the story of your business – and they will respond on the road.

2. Expand your network

Sharing is caring – and that includes the publicity of your products, too. Nobody can persuade new clients to experience your products better than their peers. The newest trends, such as influencers or community creation, are more than worth looking at. Their presence can make your posts sell with a sky-rocketing rate. It is simply natural to people to trust those whose opinion they long follow for or have common interests with. The statistics show that people tend to buy products that they have already seen several times. So never lose the chance to remind about your products. Not only do you expand your audience, but also get an opportunity to make a collaboration with experienced social media users. Those who can offer the attention of thousands are most likely to know their followers and be able to increase your social media engagement quickly.

In addition, expanding your presence at target-themed communities may pay off as another way of creating selling posts. Customers will be ready to consider your product options more willingly if they already have interest in such a topic. By introducing a proper image that outperforms your competitors, you – both! – engage in social media better and increase your sales.

3. Focus on cost-effective products

Social media is a developing sales platform, making customers eager to try out a new trend of purchasing. Yet few people agree to spend their money in a way they are not familiar with. The important point here would be to engage them in this journey in a light-weighting style: when a person has to consider all the pros and cons of a purchase because of the high price, it disregards all the joy of the immediate wish-granting. Therefore, it is logical to suggest that the lowest-cost products sell best on the social media platforms. This is proven with various market reports – such as recent eMarketer research on the relevant verticals for social commerce. Categories such as apparel, beauty and home décor are at the top of this list.

As a result, a strategic approach ensures your success in the ecommerce type of business. Look closely at items you put in the list ‘for sale’. Every number here must satisfy the following criteria – out of all your products, an item:

1) Must appeal to a wide audience

2) (Ideally) should be already proven to resonate with your clients

3) Should be one of the least expensive products of yours

Forming such a list is not an easy task. Still, no need to worry – setting an experiment may provide you with all the relevant information. There is no need to upload the entire catalogue of goods on social media. After several trying attempts the numbers will speak for themselves.

Still in doubt whether selling through social media is truly your thing? Then you may wish to take a look at the recent GlobalWebIndex study – it says that 21% of shoppers use social media for completing their purchases while still being a new and not fully explored trend! We expect this number to rise in 2020 – and it makes exactly now the best moment to engage in social media and ride the wave!

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How To Promote Your Business On Instagram In 2020: 7 Best Free Methods

Wondering how to promote a business on Instagram without spending much? Check out these beginner-friendly ways to advertise your store efficiently – and cut down your marketing expenses!

Instagram is not just a social network for posting pictures of your pets or sharing photos of your lunch.

If you run a dropshipping business, Instagram can become a powerful promotional tool that costs you little to nothing!

These days, Instagram is widely used in the ecommerce industry. It is obvious why by looking at the awesome features of this social network:

  • Free to use
  • Allows easy visualization and demonstration
  • Helps raise awareness about your store seamlessly
  • Establishes a source of communication with your customers
  • Allows you to find and reach a new audience
  • Serves as a platform for posting your ads and announcements

We have already discussed the strategy of promoting a dropshipping store through Instagram shoutouts. As you probably remember, it is a really efficient method. Using shoutouts for our own store, we increased the number of purchases 65 times in 2 months.

Nevertheless, shoutouts are not the only way of using Instagram for marketing purposes. In this article, we will briefly explain and illustrate the basic aspects of working with this social network without any extra costs.

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1. Creating an appealing bio

Well, that’s the basics.

Your bio is the first thing that your potential customers see. It’s the main source of the information about your store and its terms of work.

What can you do with your bio to generate more sales?

  • Specify your business activity

What does your store sell? What makes it special? Make a short description that explains your main area of business, and mention the major types of your products. It is a good idea to use emojis as text dividers – they will highlight the main ideas in the text.

  • Write the contact info

Along with the store address itself, mention its phone number, email address, WhatsApp, Viber, Facebook account, etc. All these channels must be relevant and working! If you don’t check them or if they are inconvenient for you, don’t include them in the list. Your account visitors should be able to contact you if they like, and easily get answers for their questions and comments.

  • Use hashtags

It is typically recommended to include your main hashtag in the bio. That’s how your clients will know which hashtag to put in their posts if they want to share their experience. You, in turn, will be able to monitor reviews and use them to boost your dropshipping business.

In fact, the length of your account bio should be about 140-160 characters. Don’t write less than this: newcomers should be able to understand what you offer and how they can get in touch with you. Don’t write more than this: your account visitors will be overloaded with information and most likely, they will overlook some important details.

2. Adding hashtags to promote business on Instagram

We already mentioned the importance of hashtags in the previous section, so let’s take a look at them in more detail.

Generally speaking, hashtags perform several highly important functions:

  • They help you reach a wider audience and get new customers

If you add several relevant and popular hashtags to every post you make, these posts will be seen by Instagram users who look for something specific. That’s how you can make people aware about your business, and get their attention! Still, you need to be careful with the amount and contents of the hashtags you add. The hashtags must be directly related to your offers. Don’t forget that too many hashtags look like spam and annoy your subscribers.

  • They help you track customers’ reviews

These reviews can later be used for a range of purposes in your dropshipping business. For example, you can learn if your customers are satisfied with the purchase and the service – such knowledge is helpful if you want to improve the quality of your work. Also, these hashtags will increase awareness about your store among your buyers’ friends and readers. Finally, you will be able to repost these publications into your account – they will serve as honest and real proof of your store’s top quality.

  • They help you structure the content within your account, and make it easier to navigate your page

In the dropshipping business, this is really important: since you can offer numerous items that refer to various categories, it should be easy and convenient for your clients to look through these offers. Hashtags will help your readers filter the items by different criteria: specific product type, newest arrivals, items on sale, special offers, etc.

  • They help you build your brand identity and stay memorable

If you have some main hashtag that is built upon your brand name or slogan, people will remember it and use this hashtag to find your store once again or to recommend it to someone else. In this case, your hashtags need to be unique.

Can you promote a business on Instagram without using hashtags?

If you want your customers to be okay with all the hashtags, don’t include them in the text of the post. There are several ways you can make them less noticeable and not so eye-catching.You can also put them in the first comment, or at least you can separate it from the main text using emojis, other text dividers, or just blank space.

Furthermore, you can hide them entirely! How, you may ask? After you’ve published your post, add a comment to it. You can comment anything, but let’s keep it nice and simple by putting an emoji, any that you like. 

After you’ve commented on your post with an emoji, use the reply feature to write under your own comment. In that reply, you can insert all the hashtags you like! 

So, in essence, under your post, you will see your own comment and a reply to that comment that includes your hashtags. 

And now, for the best part. 

Delete your comment! The initial one, with the emoji. Your reply with the hashtags will also disappear but do not worry, they will remain in the posts data. So, essentially the hashtags are there, although not visible, they will continue to work as other hashtags, promoting and boosting your content.

3. Setting up automatic services

Promote Business on Instagram using Social Rabbit plugin

If you run your Instagram business account with due patience and attention, it takes tons of your time.

Just imagine how long it will take you to think of a nice post idea, edit pictures and videos, create a post, answer all the comments and direct messages, etc.

Why waste your time on this when you have much more important tasks to do – improve your customer service, search for new suppliers and add new items, optimize your dropshipping store, and many more?

To plan your business activity in a more rational and thoughtful way, go for any automated service you like. Most typically, these plugins and special tools allow you to:

  • Plan your posts;
  • Monitor comments;
  • Search for hashtags.

Personally, we would recommend you to check out the Social Rabbit plugin – we had a satisfying experience with it, and thanks to the plugin, we managed to get 66,000+ followers on our Hokage Store Instagram account.

Technically, the Rabbit is not a free plugin. Still, it’s much cheaper than most of the similar tools. Moreover, if you just think about all the time and effort you will have to devote to Instagram posting, you will definitely say that such a small cost for an automated solution is just fine.

Basically, Social Rabbit is a WordPress plugin that makes it possible to run and promote your dropshipping store social media accounts automatically. It works with 4 major social networks (Facebook, Twitter, Pinterest and Instagram) and potentially can cover the audience of up to 2 billion people. Furthermore, the Rabbit creates posts with the use of pictures and phrases that you specify, likes and comments posts, grabs and reposts publications from selected social accounts, and in general spreads the word about your dropshipping business across the most popular social networks worldwide.

4. Adding posts manually for Instagram promotion

Automatic posting is awesome – it saves your time and effort and lets you manage other areas of your dropshipping business.

Still, the posts you create manually are also an important part of your marketing strategy. Such posts make your account look more ‘human’ and customer-oriented. Besides, people prefer interacting with humans, and not with some soulless bots, right?

For this reason, we try to mix automatically generated posts with something unique that we create ourselves. For example, on the picture above you can see an example of a post that we made to share our own business experience and help out ecommerce newcomers.

5. Posting videos

Videos run the world.

No, seriously.

In the dropshipping business, videos become an increasingly popular type of informational content because they are just really cool:

  • They tell A LOT about your product . You can show the item from any angle you like, and demonstrate how to use it in real life. This is crucial for online purchases because your customers basically can’t see and touch the item – while making a decision, they can only rely on the information you have provided.
  • They are engaging and fun. We mean, if your video is catchy, chances are your subscribers will share it. And that’s a nice way to increase awareness about your dropshipping store!
  • They are personal. You don’t have to limit yourself only with the videos showing how to use your product. Why not film a short ‘behind-the-scenes’ video showing the backstage of your work, or, for example, telling your customers how to choose this or that product?

Speaking of personal experience, it’s necessary to mention customer reviews! If you manage to find a review in the form of a video (unpacking the delivered item, demonstrating the item in use, etc.) – share it with your audience! It is real, it is visual, and it is really engaging.

6. Exploring Instagram galleries

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In the beginning of 2017, Instagram presented a new fun feature – a so-called gallery. It means that you can put up to 10 photos or videos in a single post.

This is exceptionally useful for Instagram accounts related to ecommerce in general and dropshipping business in particular. Now you don’t have to waste your time and energy on creating collages. Moreover, you also don’t have to spam your subscribers’ feed with multiple similar posts.

How can you use galleries in the dropshipping business?

  • Show several products at once

If you want to tell your readers about new arrivals, present a thematic collection, announce a sale on a certain product category, etc., just combine the relevant images into a single post. Nothing will be overlooked, and you won’t annoy the readers with numerous look-alike posts appearing within a short period of time.

  • Create lovely shoutouts

The idea is the same: you place a pre-paid post in someone else’s account, and, thanks to the gallery feature, you can advertise quite an impressive number of products in a single post. It will look stylish, professional, and catchy.

  • Show a product from different angles

It can be a nice alternative to a video – if you want to show some yummy details of an item, just make several high quality photos of and combine them in a single post.

7.  Going for Instagram Stories to promote your business

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Traditionally, people use Instagram to post carefully selected pictures and videos. Users share the most beautiful scenes, the most important moments, and the most meaningful events.

Instagram stories work a little differently – they disappear in 24 hours, and they are only shown to a selected category of subscribers. Basically, users don’t feel much stress – they freely post whatever they like, and they are really relaxed about it even if the photo quality is not too high, or their face looks funny, or whatever.

So, we can say that Instagram Stories serve a different purpose. they allow to share ordinary everyday life, contrary to traditional ‘glamorous’ Instagram posts. However, what does it mean for dropshipping businesses?

Trust and emotions.

Basically, you can make your readers interested by creating a more personal and human-like brand image.

When you experiment with the content by adding emojis, drawings and text to the story, you turn it into some kind of a private message filled with emotions. That’s a way to build a loyal customer audience.

Also, as you can see on the picture above, you can use stories to interact with your readers. If they want to share their reviews or repost your publications to take part in some contest etc., but they don’t want to ‘spam’ in their own feed, offer them an alternative. Ask them to use stories for this purpose, and everyone will be happy.

Do you use any of these tips to promote business on Instagram? Do you like the results? Or maybe you know a couple more secrets? Feel free to share your experience in the comments section below!

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How To Schedule Instagram Posts In A Click: 6 Most Helpful Tools

Would you like to improve your Instagram engagement? Are your posts getting inconsistent numbers of likes and comments? If these challenges are familiar to you, don’t worry! Today we will dive into how to schedule Instagram posts and boost your Instagram performance

Why you might want to schedule Instagram posts in a specific way

Scheduling Instagram posts is an ever-changing topic that needs constant attention. Because of the frequent updates, Instagram’s algorithms change and have a lasting effect on its users. It affects everyone, from ordinary users to Instagram bloggers and Instagram-based stores. So, it is essential to know how the platform organises the posts in the newsfeed and on the search/discover page. 

Instagram posts used to be arranged by the date of the publication and were displayed in the news feed in chronological order. Though the timing of the posts still plays an important role, the current algorithm assesses the posts by their relevance and engagement rate. 

For example, your audience has various times of activity during the day. If you post at the time of their lowest activity, your publication will receive a low amount of likes and comments. As a result, Instagram will render your post not as appealing as the average one, thus displaying it to a lower number of followers and potential customers. Because of this, it’s essential to figure out the time of day when your audience’s activity rate is at its highest, and post during that time. 

What are the best solutions to schedule Instagram posts automatically?

Let’s be honest: you’re highly unlikely to always sit in front of your computer/laptop or mobile device awaiting the much-anticipated hour to publish your post. Wouldn’t you rather have a tool that allows you to publish your social media content automatically? Let’s review the best tools that can help you accomplish this with little to no effort. 

Sked Social 

Sked offers almost everything you might need from a scheduling app. It supports several social media platforms, like Facebook, Twitter, and its primary objective – Instagram. Sked Social is great for people who work in teams, as it has a Collaboration feature for people who work on the same project providing access to all the team members. Not a lot of scheduling tools can offer this kind of functionality. 

Sked Social has advanced Instagram posts and story analytics features. Using these, you will find it easier to identify the best working times and fully maximize your rate of engagement. Sked Social offers the following: 

  • Accurate analytics and reports
  • Uploading in Bulk 
  • A social media calendar with complex scheduling features
  • A mobile app where you can check and manage your scheduling

What scheduling features does it have? The most essential ones are: 

  • Automated hashtags placement in the first comment 
  • Automatic publishing
  • Opportunity to tag people, products and location 
  • A content calendar which allows you to preview and plan your Instagram posts
  • An auto-posting feature that allows to schedule carousels, photos, video posts, and even story content 

Additionally, it also allows you to visually set up your grid, for you to get a better understanding of what it will look like. It is especially convenient for users who like to make their grid look aesthetically pleasing. 

Sked Social has a 7-day trial and offers the following pricing plans: 

  • Fundamentals ($25 per month) 
  • Essentials ($75 per month) 
  • Professional ($135 per month) 
  • Enterprise ($260 per month)

Combin scheduler

Combin Scheduler is used for planning ahead and instant posting. It allows you to publish from anywhere, even from your desktop. Some of the most useful features include: 

  • Editing images size 
  • Uploading stories in bulk 
  • Tagging users and locations 
  • Hashtag management 
  • Stylizing your Instagram grid, etc.

Combin Scheduler has three types of pricing plans: Free, Personal ($15 per month), and Business ($30 per month). 

The free plan allows you to manage only 1 Instagram account, which includes an automatic posting of 3 posts and 15 stories per week. 

By upgrading to pricing plans, you receive the ability to post unlimited stories and posts, tagging unlimited users and locations. Combin is a great solution for planning and publishing content on Instagram. It will help increase engagement with your following and drive traffic to your Instagram store. 

Later

Later allows you to manage content on multiple social media platforms, such as Facebook, Twitter, Pinterest, and of course Instagram. It is mainly utilized to plan, organize, and schedule Instagram content. Later offers easy to use scheduling and analytics. Other features of Later include: 

  • A visual planner to arrange your Instagram grid 
  • The ability to easily search for user-generated content and add it to your personal library 
  • A link in Bio tool 
  • Complex Instagram Analytics and Instagram hashtag analytics
  • The ability to preview your feed before posting 

With all the useful features Later offers, some drawbacks need to be addressed, such as: 

  • Free accounts won’t allow you to upload posts of certain dimensions and file sizes. Video uploads are allowed on a few specific plans. 
  • Later permits you to plan out your Instagram Stories and Carousels, however, it won’t automatically post them for you. You will receive a notification and post manually. 
  • Free plans don’t allow you to view analytics or view posts that are two weeks old. 

Later offers many pricing plans to manage your Instagram schedule: 

  • Free (for individuals) 
  • Plus – $9 a month (for power users & solopreneurs) 
  • Premium – $19 a month (for small businesses), 
  • Starter – $29 a month (for growing companies), 
  • Brand – $49 a month (for agencies & large teams). 

One thing that should be noted is that there are Yearly and Monthly pricing plans. By purchasing a yearly subscription the price will be slightly lower than a monthly subscription. 

Later is a great piece of software that will help you see the information about engagement rates, the best time to post, and much more. 

Tailwind

Tailwind is a powerful social media scheduler that mainly works with visual content, and supports Instagram and Pinterest. This tool helps you optimize your planning and helps increase your engagement with followers. Besides its scheduling features, Tailwind has practical analytics like profile metrics, trend reports, and engagement rates. Some of the most significant features it includes: 

  • Hashtag search that will find hashtags lists and recommendations useful to you
  • Smart scheduling which will determine the time when your followers are most active 

Tailwind has a Free plan with limited functionality. Upgraded plans start at $15.99/month for one Instagram account and 400 posts per month. Higher priced upgrade plans have more additional features and offer further detailed analytical data. 

Sprout Social 

Sprout Social is one of the best tools for social media management out there. Besides Instagram, it supports many other platforms, like Facebook, Twitter, LinkedIn, Pinterest, Google+. It isn’t simply a scheduler: it can help with other components of social media management. There are so many features that they are sorted by the following categories: 

  • Analytics 
  • Automation 
  • Collaboration 
  • Engagement 
  • Listening
  • Publishing

Keeping it short, this tool allows you to publish, schedule, draft and queue your posts. Additionally, it can help you measure the engagement of the posts once they are published. Other helpful features include: 

  • Monitoring of profiles, keywords, and locations
  • Social reporting for Instagram and other social media platforms 
  • Suggestions of the best time for publishing 

Sprout Social is undeniably one of the best solutions for not only scheduling but also optimizing your content to gain the highest engagement possible. However, it has its downsides as well. 

It allows you to choose the frequency of posts, though you can’t choose the specific time of posting. That’s a major disadvantage for users who want to post during the peak activity of their followers. 

Sprout Social has limited features as well. Instead of auto-posting, it only supports sending notifications and reminders to post. There is no support of Instagram carousels and hashtags in the first comment. Furthermore, Sprout Social does not allow to add locations to Instagram posts. 

It offers a 30 day free trial period, though one of the major downsides is the price tag. There are 3 pricing plans: 

  • Standard ($99 per user per month)
  • Professional ($149 per user per month) 
  • Advanced ($249 per user per month)

If you have a limited budget or even require a limited amount of features, then this probably isn’t the right tool for you. 

How to schedule Instagram posts with Social Rabbit 

How To Schedule Instagram Posts: Social Rabbit Plugin

The Social Rabbit plugin is the ultimate tool to automate all of your managerial tasks and help you save time and money in the process. If you’re wondering how to schedule Instagram posts conveniently and take care of multiple other social networks, too, this is a perfect solution! It works with the four most popular social media platforms: Facebook, Instagram, Twitter, and Pinterest. 

What is Social Rabbit? Besides scheduling Instagram posts, it offers many other helpful features that are centered around promoting your products or services and your business. Here is what it does:

  • Publishes store products 

With this feature, Social Rabbit creates a post based on the products you sell on your online store. It automatically publishes a random item together with its image, title, price, and link. 

  • Creates unique posts 

For this function to work properly, you need to upload images, hashtags, and text templates beforehand. Social Rabbit automatically gathers the content together to create unique posts without you having to do anything more. 

  • Sends Welcome messages 

Social Rabbit has a feature that will instantly greet new followers with a premade message you can write and change at any time. 

  • Boost social media activity 

The plugin automatically searches and goes through pages with keywords that are related to your store niche. Follows them, likes and comments on their posts, which results in attracting more attention to your profile.

  • Finds business partnership opportunities 

This feature is available for Instagram only. By specifying the keywords related to your niche and store in a message template, you let Social Rabbit find the appropriate Instagram accounts and automatically send them invitations for collaborations. 

  • Gives your account a vibrant, non-spammy appearance

Using the Social Rabbit to create automated content for your social media, you don’t need to worry about making your page look ‘spammy’ or ‘robotic’. Thanks to the Posting Frequency and Posting Time Randomizer settings, you can specify how often the posts will be published, and vary your posting time slightly to make it look like you’re posting manually. Also, you can set the Rabbit to post at completely random times of the day!

So, in a nutshell, the Social Rabbit plugin allows you to post automatically, at a predetermined time, makes its best to increase your organic traffic and conversion rates, and runs 24/7 letting you shift your focus to other business tasks safely. 

The pricing is one of the best things about Social Rabbit. With its several pricing plans (Basic for $69, Expanded for $149, and Advanced for $209) it only requires a one-time payment with no monthly fees. In addition to this, it offers round the clock support from a support manager and free updates as long as you have an account. 

Have you been wondering how to schedule Instagram posts easily and conveniently? Hopefully, you found this article informative and insightful! If you are looking for more tips and secrets on how to manage your social media promotions, be sure to keep up with our blog. We wish you the best of luck in your online journey!

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