Tag Archive : Facebook Promotion

Promoting Your Facebook Page: What Can Go Wrong? [8 Oh No’s And How To Fix Them]

What should you consider when you’re promoting the Facebook business page? Below, you’ll find the most common mistakes that can become a real obstacle for getting a trustworthy Facebook page full of subscribers who are happy to buy from you.

Is it okay to start running ads if you don’t have enough subscribers on Facebook?

This one of the most frequent questions I receive from new dropshipping store owners curious about promoting their Facebook Page and advertising in general. You’re probably interested in the answer, too? It’s elementary, actually: it won’t hurt to have some subscribers first, indeed! How?

I’m sure that you’ve already tried doing something to promote your FB page, and published some posts at least. But to create a nice, loyal, and engaged audience of subscribers centered around your store on Facebook, you need to do something more than just running ads and publishing posts from time to time.

And what are the things you SHOULDN’T do if you want to promote your business on Facebook successfully? Read on and take note of the most serious mistakes you can make while boosting your followers’ audience!

Rules of promoting a Facebook page: 8 things you should avoid at all costs

Go through this list carefully and make sure you’re NOT doing any of this while promoting your Facebook page!

#1 Playing it safe

You probably already know the types of posts you are good at, the ones your audience likes the most, and the ones you basically can count on.

Maybe, these are product posts where you tell why this or that product is great and how it can solve your customer’s problem. Or maybe, these are general posts showcasing your dropshipping store assortment. Perhaps, these are the easy-to-digest entries automatically generated for you by Social Rabbit

In any case, it’s time to get out of your comfort zone if you want to boost your followers’ count and engagement rate! Don’t stick to one type of posts — experiment with the content! The abundance of post formats will definitely get the viewers’ attention, keep your audience pleasantly surprised, and make them look forward to your further posts.

Here are some of the new post types you should try:

  • Infographics
  • Product video reviews you film with the products by yourself
  • Unboxing videos where you open the package and review its contents
  • Helpful informative posts related to your store’s niche
  • Gifs
  • Polls
  • Videos
  • Promo codes and flash sales
  • Questions that you ask your audience to answer in the comments
  • Quizzes
  • Social proof pieces

See more ideas for your posts in this article – there’s literally an idea for every day of the year (365 in total)!

#2 Keeping your brand voice inconsistent

A meme illustrating inconsistency, which is a common issue of promoting a Facebook page

Every online store should have its distinctive branding and concept. So, go for it with your every post, transmit your idea to the community, and make sure that your branding message is consistent.

What do we mean by this? Let’s look at the examples!

  • If you choose to go only for greenish colors in your feed, don’t make posts in bright red. Getting used to your posts in a certain color, your audience starts associating it with your brand. That is great for increasing brand awareness and making your brand recognizable.
  • If you have a dropshipping store dedicated to eco-friendly products, don’t sell plastic straws (which actually pollute the planet A LOT). Some go-green-activists will definitely make some comments on that in the comments sections, and that won’t be a very pleasant experience for you and your brand.
  • “Indulge in luxury hi-tech experience with this glamorous top-notch phone” and “Guuurl, this phone is dope” – make sure the tone of your messages doesn’t differ THAT much! Work on developing a certain brand voice depending on who your target audience is.

Many online businesses underestimate the importance of their Facebook Page appearance & contents. This is unacceptable: it’s a part of their company which should reflect the same personality as the business itself.

#3 Running no ads. Literally no ads!

“I don’t have any traffic on my site and no followers on social media, I don’t know what to do.” You see, life is not all cakes and ale! If you don’t do paid ads, there’s a very small chance people will willingly come to your site/pages on social media (unless you’re some hard-working SMM expert making genius posts and content).

So my advice is to go and run some ads. Talking about promoting a Facebook page in particular, Page Likes ad objective can come in really handy. It will help you promote your dropshipping store’s Facebook page and inspire people to follow it.

You can read instructions by Facebook on how to launch such ad campaigns here.

#4 Acting unapproachable

A meme illustrating being ghosted in a conversation, which is a common mistake of promoting a Facebook page

Nowadays people usually chat with businesses on the platforms where they used to spend most of the time. If they love browsing Facebook, it’ll be very convenient for them to contact you there. So get ready for it!

Answer your prospective customers’ messages, chat with them in the comments, let them know that you’re ready to help and don’t make them wait for your reply for weeks! They should see there’s a real person behind your business.

Besides being a party that keeps communication going, you can also be the one who starts it. Don’t forget about publishing interactive content on your Facebook page – live(ly) conversation with your audience will help to grow their attention and loyalty to your brand.

According to our experience, people really like it when they’re asked to express their opinion on things, answer some questions or tell about things they love. So keep it in mind when creating your posts.

#5 Having the ‘buy-buy-buy’ attitude

I’ve seen many Facebook pages of dropshipping stores, and do you know what ruins the first impression for me most of the time? The fact that there are only sale-oriented posts telling about the products.

But what’s so bad about it? Shouldn’t you publish selling posts dedicated to the products you sell?

Well, let’s look at it from this angle: do you usually read store catalogs attentively – I mean, the ones that showcase the store products and nothing more? As a rule, you just look through the store assortment casually and put the catalog away (most of the time – without buying anything from it!). See what I mean?

People can easily browse through your product assortment on your site. The reason they come to your Facebook page is to see something more than that. So keep in mind that you should have some entertaining/informative/interactive content on your page – otherwise it will look like your brand cares only about getting purchases & money, not about customers.

#6. Dumping automation & external tools

A meme illustrating the importance of using automated solutions for Facebook pages promotion

What can be better than a machine when it comes to, let’s say, publishing giveaway results at 7 PM sharp? You can get stuck in traffic and not be able to make it on time, but an automated tool won’t let you down!

Yes, you can do lots of stuff yourself, but wouldn’t it make your life easier if you delegate all the scrupulous work to some AI and automation tools? With them, you can enjoy more free time — and invest it into promotional ideas generation and your marketing strategy development!

Here are the automated solutions we can recommend:

  • Facebook Business add-on – generate product feed and add products to your Facebook shop in a snap!
  • Social Rabbit – let this tool generate posts with the pics from your product gallery on autopilot, create posts about your products (with links!) and publish scheduled posts from the Planner.
  • Sellika – don’t worry about SEO-friendly product descriptions as this AI software will create them for you!

#7. Posting irregularly

A brand looks professional and trustworthy if it publishes posts regularly. It’s that simple.

People tend to buy from brands they trust. So the more often they see your posts in their feed, the more they get used to you, and the more eager they become to buy from your store.

To keep your posting consistent, think about content in advance. No-no, don’t even think that you’ll be able to routinely generate quality posts every day! We believe in you, but inspiration tends to burn out.

Instead, it’s best to prepare posts in advance and schedule them – e.g. in Social Rabbit Planner or with Facebook’s post scheduling function.

#8. Setting unachievable goals

A meme illustrating work-life balance issues that business owners can face

Don’t work too hard and don’t become obsessed with making everything perfect. Probably, it’s our worst advice 🙂 But it’ll definitely help you to breathe freely.

Judging by the recent trends, a casual attitude is warmly welcomed by the audience. So there’s no reason to work on an image of a post for hours trying to make it even better. Keep in mind that a simply nice picture will do, and you still have to give time to other aspects of promotion on social media.

Promoting a Facebook page: 3 tips to start following today

So, what about ‘proper’ advice? 🙂 Let’s go through the things that should definitely become a part of your Facebook page promotion strategy!

Tip #1. Keep an eye on your page analytics

You will benefit from it so much, especially when your ads are running! To run your campaigns successfully, you should target your ads at the right audience. So, to learn their age, gender and location, go to: your store Facebook Page > Insights > People.

In the Insights section, you’ll also see the Page Summary (some charts showing the dynamic of the number of actions people take on your FB page, Page Views, Page Likes, etc), Post Reach metric, performance of your posts, and more.

Tip #2. Fill out your page profile

It sounds obvious, but many businesses underestimate the importance of a user-friendly & informative profile.

The details you definitely should add to your dropshipping store’s Facebook profile are:

  • Your website URL address
  • Description that tells about your business, its mission, statement, and goals
  • Facebook Cover – it won’t hurt to make it animated!
  • Profile picture
  • Offers – add some nice discount for your followers
  • Call-to-action button that encourages the followers, for example, to visit your site

Tip #3. Try to get customers’ reviews & appear in search results

People are gradually getting accustomed to using Facebook as a search engine. So, to make your dropshipping store appear in the search results, try to think about the search terms people will choose to find your business and add those keywords to your product description.

In order to be found and noticed, do your best to collect as many positive reviews as possible. Users usually look for the most recommended brands!

Well, that’s it, and it’s time for you to take action! Make your store Facebook page a real beauty, and you’ll see how people appreciate such a professional approach. Promoting business on Facebook is not easy, but it’s definitely exciting, rewarding, and sometimes even fun! See it for yourself 😉

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Tips On Advertising A Landing Page With A Single Product

Advertising a landing page completely dedicated to one product is a bit different from promoting standard product pages from a catalog of items. In this article, AliDropship’s marketers share their experience in promoting the pages created with our Landing Pages add-on on Facebook.

What are landing pages?

A landing page is a stand-alone web page that potential buyers get redirected on after clicking on your ad.

Traditional ecommerce websites have catalogs that contain dozens of items. In this case, each of them has its own product page. After coming to the site, visitors can switch to browsing the catalog, come back to product categories, the home page, etc.

In digital marketing, advertisers also use landing pages completely dedicated to one particular product. It’s more difficult to leave these landings to view a home page or see other products. It increases conversions, which is why in marketing campaigns, a lot of attention is paid to landing page design.

What are the benefits of landing pages?

An owner of an ecommerce store can boost the business performance with landing pages in a number of ways.

  • Using landing pages can help you test a new product or service.
  • If you conduct a niche research, you can focus on a high-potential item without having to look for other goods for your inventory. It can be done later, after defining the niche and target audience more clearly.
  • Landing pages can be useful for advertising high-ticket or complicated items.
  • It’s a good way to promote limited-time offers.
  • With landing pages, you can focus their efforts on audience segments that will probably show no interest in other products in your inventory.

You too can benefit from these advantages by getting the AliDropship’s Landing Pages add-on. With our drag-and-drop builder, creating and customizing landing pages is really simple.

Advertising landing pages

Advertising one of the products from your inventory and advertising a landing page have a lot in common. Still, AliDropship’s experience has shown that when you deal with landings, there are certain differences.

1. Quantity breaks

Quantity breaks are price tiers that let customers get a better discount when they purchase more products. For example, a buyer can get a 30% discount for 2 items, 40% for 4 items and 50% for 6 items.

When advertising dropshipping products on social media or other platforms, you have to pay for every time a person sees your ad. Let’s suppose you sold an item for $50. But you also had to pay $15 for the product on AliExpress, another $5 for shipping and $30 was your cost of conversion. That means your profit is zero!

But what if that same person buys not one but several products? In this case, all these additional goods will bring you a profit.

When promoting regular goods, one can expect customers to also purchase other products from the inventory. But when advertising a landing page with just one product, your only option is to make people buy more of the same item. That’s why offering quantity breaks is a good strategy.

To make your ad copy more attractive, make sure your creatives (for both marketing and remarketing campaigns) warn potential buyers about the discounts. A simple inscription like “Up to 70% off!” can make wonders.

A Facebook ad of a car organizer warning about a quantity break discount

To create such offers for our winning The Auto Merch store, the team uses the Bulk Discounts add-on which easily integrates with Landing Pages. Moreover, if you subscribe to Landing Pages, you get the Bulk Discounts add-on for free!

2. Budget and optimization

When advertising a landing page with quantity breaks, it becomes really difficult to calculate your break-even ROAS. This term means the return on advertising spend you need to cover the expenditures.

On the one hand, the more items a buyer orders, the bigger discount you have to offer. That means your profit from one product gets smaller. However, the volume discount increases the store’s average order value, so the profit from one customer grows. And the cost of conversion stays the same.

You’re going to see a slightly lower cost per unique purchase in comparison to standard ads which don’t have such a motivation.

When testing audiences, you can also set daily budgets equal to your product’s minimal price. After a day or day and a half, don’t be afraid to turn off the audiences whose conversion cost is higher than the product’s minimal price. Keep only those audiences that show the maximum ROAS and the minimal Cost Per Purchase.

If the minimal product’s price is higher than $50, you can use the checkout cost to optimize the budget. In this case, the checkout cost should be about 50% of the product’s price.

3. Scaling

Since the ROAS is much higher when you promote landing pages with a single product, so shall be your budgets. Other than that, scaling your ads should be the same as with standard promotion.

Here’s an example. The initial daily budget for target audience testing is $20 for a standard ad and $30 for a landing ad if the minimal price of the product equals $29. After that, you double the budget at every step.

Comparison of initial ad budgets for a standard ad and a post advertising a landing page

Thus, your first budget rise will result in $40 for the standard ad and $60 for the landing ad. At the next step, the budget will rise to $80 and $120 respectively. Thus, your budget will rise pretty quickly.

Examples of scaling ad budgets for posts promoting landing pages

When the audiences show high activity and “eat up” the budgets by the second or third campaign, there are two things you can do. Either create a new campaign (with Campaign Budget Optimization) with 2-4 audiences in each ad set; or create several ad sets, with each targeted at one particular audience.

The team also recommends using Campaign Budget Optimization when advertising a landing page. It lets you raise budgets once per two days with almost no limits and you don’t have to worry about breaking the campaign’s efficiency.

Facebook often provides useful tips in your ad sets’ status. If it says, “Learning limited”, this particular group of audiences probably needs a larger budget to show better results.

4. Remarketing

The team uses a different approach in remarketing as well. The Landing Pages add-on has two templates:

  1. A two-page funnel, with the first page containing an article and the second one containing the product details.
  2. Lead generation consisting of only one page.

The team uses the two-page funnel template. So, the first page contains an article describing the product.

The 1st page of a landing created with AliDropship's Landing Pages add-on

The second page lets you see the image gallery and customer reviews, choose between the variations and the number of products, and contains the link to the checkout.

The 2nd page of a landing created with AliDropship's Landing Pages add-on

In remarketing campaigns, the team leads the audience who only saw our ads to the first page. If the audience has already visited this page, we lead them to the second page.

First of all, the people from this audience segment have probably read the article and saw the comments. There’s nothing new for them. Second, if they decide to come back, we want them to get closer to the checkout link.

Besides, it’s logical to offer an additional coupon to those who have already visited the page and saw our prices.

Therefore, landing page remarketing campaigns consist of two ad sets:

  • The first audience consists of users who have visited the first landing page over the last 14 days, excluding those who have purchased something over the last 180 days.
  • The second audience consists of users who have watched 95% of our video ads over the last 14 days, excluding users from the first audience (who visited the first page and made a purchase).

The team uses Campaign Budget Optimization for remarketing to maximize the efficiency of these campaigns.

Follow these tips when advertising a landing page created with AliDropship Landing Pages add-on! If they work so well for our top-performing dropshipping store, your own business can benefit from them as well!

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Emoji Marketing: How To Use It To Boost Engagement

Have you ever texted a friend using this emoji “😀”? Well, it’s not a surprise! Nowadays, emojis are widely used in digital media. They humanize interactions and add color to them. That’s why many brands have integrated them into their marketing campaigns. So, emojis are absolutely important for marketers who need to attract people’s attention in a fresh and trendy way. As a dropshipping store owner, you understand that engaging on social media is a great way to get more customers, maintain good communication with them, and build lasting relationships. You can also use emoji marketing to stand out from your competitors. All of that can bring you more profit in the future.

But when and how can you use emoji marketing to promote your dropshipping store? Let’s find out together!

Emoji marketing statistics

Before we move ahead, let’s look at some statistics.

According to HubSpot:

  • Adding emojis to a tweet increases engagement by 25.4%
  • Using emojis in Facebook posts boosts the number of likes by 57% and increases the number shares and comments by 33%

According to EmojiPedia:

  • 5 billion emojis are sent every day on Facebook Messenger
  • The top 10 most popular emojis are:

😂 Face With Tears of Joy

❤️ Red Heart

😍 Smiling Face With Heart-Eyes

🤣 Rolling on the Floor Laughing

😊 Smiling Face With Smiling Eyes

🙏 Folded Hands

💕 Two Hearts

😭 Loudly Crying Face

😘 Face Blowing a Kiss

👍 Thumbs Up

The Emojics blog reports the following:

  • Smartphone users worldwide send 6 billion emojis every day
  • Emojis increase Instagram engagement rate by 48%

Sounds impressive, doesn’t it? Now, let’s discover how exactly emoji marketing can boost engagement!

How emojis and marketing are connected

As we mentioned before, emojis are engagement boosters! Adobe Emoji Trend Report states that around 50% of respondents would be more likely to follow a brand if they use emojis in their marketing, and 44% would even buy products that were advertised using emojis.

“When people look at an emoji, their brain behaves in the same way as when they look at a real human face. Emoticons are considered equivalent to the human face by your brain. This is why emoji user engagement is more than what you’ll see with text or any other content type,” says Emojics Blog.

Messages with plain text and messages with emojis have a different impact on the reader. Emojis are able to articulate the right intent and mood, which might not be that evident in a plain text message.

You can even tell a story using emoji only:

An example of emoji storytelling

Surely, an essential challenge for all marketers is to create intuitive digital storytelling by using emojis. The most important thing is to be moderate while using them. Otherwise, you will be misunderstood or not conveying the right intention.

Take a look at the following example of using emojis poorly. Here, the U.S. Army inexplicably tried to get in on the emoji action by using cartoonish emoji faces instead of actual U.S. soldiers.

An example of a brand picture with emojis being used inappropriately

Surely, it triggered a highly negative response, inviting critics to bombard the comments sections with gruesome, emoji-dotted photos relating to past military scandals.

If now you think that emoji marketing is something you’d like to try for your dropshipping business, keep reading to learn some tips.

How to use emojis in marketing campaigns

Facebook emoji reactions

Using emojis for marketing requires the right balance of the marketing message, intent, and emotion (happy, surprise, pun, etc.). It’s better to use emojis that convey positive emotions to be memorable and drive engagement.

Check this impressive example: on the World Emoji Day (yes, it exists), NASCAR Tweeted a mosaic of some of the sport’s most famous drivers made with emoji only. Art? Maybe. Cool to look at? Certainly.

An example of emoji marketing by Nascar

Here are our tips to get emoji marketing right.

#1 Research your audience’s emoji usage

Understanding how your audience uses emojis and how it perceives certain emoticons is the key to getting emoji marketing right. Here are your few steps to follow:

  • Understand whether you should be integrating emojis in your marketing messages
  • Use social intelligence tools to identify what emojis your target audience is using online
  • Decide on the emoji that fits your brand personality best
  • Before integrating an emoji into your message, look for its possible alternate meanings to make sure there is no potential misinterpretation: for instance, the Information Desk Person emoji 💁  is also used to ‘show attitude’
  • Test your emoji marketing campaigns on a sample audience to ensure they know what the emoji means

Brands that have crafted a fun persona or are using humor in their marketing campaigns can use emojis to add playful elements. At the same time, a B2B marketer may use emojis subtly to grab attention.

#2 Remember that context is everything

Context and relevance are crucial elements of emoji marketing. Here’s what you should consider before including emojis in your message:

  • Will my target audience understand the intended message?
  • Does the emoji naturally fit the brand persona?
  • Does it resonate with the audience?
  • Is it the right channel?
  • Does this emoji fit the platform I’m using it on?

One of the most popular uses of emojis is within email subject lines. Still, emoji marketing is considered to be most effective when used on social media platforms.

It is important, however, to use the right emoji that best fits a social media platform. For example, LinkedIn is a platform where people connect more formally and for professional reasons. So emoticons that applaud, generate curiosity, or express interest are more popular.

Look at the screenshot below.

An example of Bud using emojis in a tweet to celebrate the Fourth of July

Here, Budweiser used emojis in a tweet for the Fourth of July, which was retweeted hundreds and thousands of times. Budweiser used three different emojis to create an American flag composition: a very creative and ingenious way of using emoji marketing which mimics the way that emojis are used in emoji art.

#3 Use emojis moderately

Marketers must be careful not to get carried away and use too many emojis in their marketing messages. The purpose of emojis is to convey what words could not. But going overboard with emojis will make the message look forced or confusing.

For example, Chevrolet missed the mark when it published the press release (below) composed entirely of emojis.

An example of Chevrolet issuing a press release consisting of emoticons only

While the intention behind it was clever, the meaning of what the brand wanted to communicate was entirely lost.

#4 Humanize your brand

Emojis can simplify your marketing message and humanize your brand voice. So sending out ❤️ to your top fans on Instagram or react with 👏 to your B2B client’s success on LinkedIn is a great way to express and humanize online interactions.

Sephora is a classic case of a brand that’s not just peppering their content with emojis to look hip, but have forged a fun and recognizable voice for themselves just by using emoji marketing in most of their tweets.

An example of Sephora using emojis as a part of brand communications

They’ve made it an integral part of their daily communication and stuck to it consistently.

Key takeaways for your emoji marketing campaigns

Emoji marketing is an amazing tool to amplify your marketing message! Balancing your text with the right emojis can bring a positive reaction from your audience and drive more engagement.

So, what you should do to get emoji marketing right?

  1. Identify the emoji that best fits your brand tone of voice
  2. Do research to understand the meaning of an emoji to avoid misinterpretations
  3. Identify the right emoji for each of your social media
  4. Use emojis in email subject lines to boost open rates
  5. Use emojis moderately.

Following our tips, you can add a human touch to your emoji marketing campaigns. Good luck! And remember: in case you’re afraid to experiment with your emoji marketing efforts, you trust our specialists to create engaging social media posts for your dropshipping store 😉

What’s your opinion on marketing with emoji? Have you ever tried it? Tell us, we’re always excited to learn about your experience!

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Facebook & Instagram Post Ideas [+BONUS]

An effective social media marketing plan is an essential part of running a dropshipping business in the digital age. Your customers expect you to be available through multiple channels. It’s not enough just to be there. You need to constantly post attention-grabbing information for boosting your sales, and that’s why a stock of great Facebook and Instagram post ideas for business is a must!

It can be a huge challenge to come up with fresh ideas for your social media content especially when you need to post something regularly on several platforms.

Here is the list of engaging social media content ideas that will give you inspiration on what to post and help you beat writer’s block.

#1 Instagram post ideas: using video content

As everyone has noticed, videos have become even more popular during the lockdown. By the end of 2020, online videos will drive 82% of web traffic. What does it mean? If you give up the idea of sharing videos, you’ll lose the reach and engagement of your social media accounts. That means less attention to your products and lower sales.

Social media platforms provide so many options to choose from:

  • Snapchat
  • IGTV
  • YouTube
  • Live videos (LinkedIn, Facebook, Instagram)
  • Tik Tok
  • In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest)

Our recommendation is to try multiple ones and choose the best options for your business.

#2 User-generated content

Facebook & Instagram post ideas: an example of user-generated content

User-generated content (UGC) is another significant part of the content strategy for online stores. UGC is the content created by your customers specifically for your products. UGC can include video clips, images, testimonials, reviews, etc.

The main purpose of posting such content on your site or social media accounts is to build trust. Statista reports that over 93% of global digital shoppers read customer reviews before buying something from an unfamiliar digital retailer. What’s more, 85% of consumers find user-generated content more influential than brand-created content.

One of the most effective ways to encourage your customers to share their feedback and experiences on social media platforms is to offer them a discount on the next purchase in return. You can ask them to use a particular hashtag and mention your brand name that will increase awareness.

#3 Product photos as the basis for your Instagram post ideas

Facebook & Instagram post ideas: an example of self-made photo content

If possible, take your own photos of the products you’re offering. These photos shouldn’t look like the catalogue pictures or be identical to the ones already posted in your online store. Try new approaches! Group products in sets, take their pictures on different backgrounds, or simply show them in a new way. Your photos should be unique and stand out in your followers’ feeds.

#4 Flash sales

Facebook & Instagram post ideas: an example of a flash sale

First of all, flash sales are always urgent and time-specific. As a result, they can trigger fear of missing out.

Second, such sales are only available to your followers exclusively. This helps your audience feel like they are part of a private community of just a chosen few. That’s very flattering to a customer and adds value to your offer. To make it work to its best, make sure you’ve specified the time frame: for example, January 8th, 7 pm – 10 pm (Pacific time) only!

This isn’t something we recommend you to do too often, otherwise your audience will get used to it. Keep an eye on your engagement to see what is the right offer frequency for your audience.

#5 Micro-influencers’ posts

A diagram illustrating different influencer tiers

Micro-influencers are just regular people who have a particular interest in some area. They should have around 10,000 – 50,000 followers. The main advantage of working with them is their audience: it’s a tight-knit community, highly engaged in this micro-influencer’s activity.

Contact them, and offer your free product in exchange for mentioning their experience with you in one of their posts. For the cost of your product, you’ve just reached out to thousands of people who truly value this micro-influencer feedback.

#6 Polls

An example of a Facebook poll

It is essential for the customers to know that their opinion is important. So if you ask a question that they can answer by ticking a box, you can be sure that they will engage with that post. Creating a poll on social media is all about such simple steps for boosting your business engagement.

Getting people involved with just a simple poll can help you turn your business into the right direction. Try to create a poll based on your store niche. Thanks to this, you can see what problems your customers are concerned about and help them solve them with your products.

#7 Memes

Trust us, as statistics show, memes are loved by everyone. 90% of the information people process is done visually, so meme images are an easy way to grab people’s attention and introduce your brand to your customers. It’s also a great way to give your brand a bit of personality.

But be careful when it comes to humor. Don’t post anything too risky or controversial as it’s likely to damage your reputation and even turn customers away from you.

#8 Stories

Facebook & Instagram post ideas: an example of stories

Do you know that stories are a huge social media marketing trend? At the moment, this is the fastest developing trend on social media and its growth numbers certainly indicate that stories are here to stay. The number of Instagram Stories’ daily active users grew five times, from 100 million in 2016 to 500 million in 2020. Not bad, right?

So use this platform for your business. Tell your customers about your products, show them ‘how to use’ videos, and share your achievements. This will help you stay in touch more with your customers.

#9 New products

Facebook & Instagram post ideas: an example of a product preview

Don’t forget to put your items in the spotlight! Make the most of your social networks for this purpose. You can warm up your potential customers with teasers featuring a new product even before its official announcement. Tell them about its uniqueness and affordability, use different advertising strategies, and you’re bound to make them curious.

#10 Infographics

Customers often experience a lack of trust that can stop them from making a purchase. When you introduce your potential client to visual information using infographics, the level of trust increases, primarily due to the fact that people trust numbers. The use of infographics as a visual aid can help you persuade your customers to take action. Also, images affect people more than text, don’t forget about that.

BONUS: Best time to post on your social media accounts

As you can guess, there’s no universal time frame that would be perfect for every business to use for posting on social media. It depends on a large number of factors. But even though our tips might not get you an exact time that’s perfect for your audience, you’ll get a great starting point! And thanks to this, you will be able to experiment and find your perfect time.

Best time to post on Instagram

Researchers say that the best time to post on Instagram is generally between 9 am and 11 am (local time), but we have a better idea for you.

If you have a business account on Instagram, you can check when your followers are active and engaged. Go to your profile on the Instagram app, click on your right corner, then find Insights. Scroll to the bottom of the page and you’ll get access to followers’ activity charts for each day of the week. For more detailed instructions check Instagram’s Account Insights guidelines.

In our experience, the best strategy is to post several times every day during the peak activity hours as seen from your brand’s Insights.

Best time to post on Facebook

Hootsuite analyzed 300 brands and found the best times to post on Facebook:

  • The best time is 11 am and 1 – 2 pm (Eastern Standart Time) on Monday, Tuesday, and Wednesday.
  • Generally, 9 am – 3 pm on weekdays is the safest timeframe to post
  • Sundays, early mornings and evenings have the least amount of engagement during the week.

Of course, every business has its own specifics! Experiment with your posting time, and you will definitely find your winning recipe of posting on social media.

What to remember when you look for Facebook and Instagram post ideas?

Ecommerce businesses need to make extra efforts to ensure their content is engaging and interactive. Quality posts enable them to establish their authority, increase their conversion rates and drive traffic on an ongoing basis.

But there isn’t a one-size-fits-all content marketing strategy for every store — you need to find and understand your target audience and create a content plan based on the unique knowledge. The above tips can give you some ideas on what to post on your social media and how to build trust with your audience. And wherever you need a hand with your Facebook and Instagram post ideas, we are excited to create engaging social media posts for you!

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6 Facebook Updates 2020 That Everybody Is Talking About

What a year! Thankfully, it’s slowly getting to the end (have you planned your cozy home Christmas evening already?) 😉 With so much going on in the world, Facebook kept up. New and new Facebook updates were released in 2020, and needless to say, they can have a significant impact on your dropshipping business!

So read on to learn about the most important Facebook updates of 2020 and how to benefit from (or get ready for) them when promoting your store!

1) Facebook Business Suite

Is your store present on both Facebook & Instagram? Well, behold the new feature, Facebook Business Suite! Here, you can manage Facebook and Instagram pages of your store from one dashboard.

It’ll definitely save you some time which you can spend on growing your business or doing some things you love 🙂

Facebook Updates 2020: Facebook Business Suite

Currently, Business Suite allows posting, messaging, insights, and advertising which helps you manage your business on both apps conveniently. Among the most handy features there are the opportunity to easily compare your store performance on Facebook and Instagram, and to schedule the same post on both social networks at the same time.

If Facebook Business Suite is available for you, you’ll be redirected there when you go to business.facebook.com.

If you’re already using the Pages Manager app (on mobile), you’ll automatically see the option to use Business Suite.

2) Instagram & Facebook Shops

If you live here (yeah, and nowhere else), you’re welcome to enjoy the Instagram Shop feature released this summer. Using it, you’re able to enjoy selling stuff right on Instagram without making people leave the cozy Instagram app.

Facebook Updates 2020: Instagram and Facebook shops

How this works: basically, you create a product catalog within your Facebook Business Manager (Facebook Business add-on will be extremely useful here), submit your shop for a review, and, if approved, enjoy using Shopping Tags or stickers in Feed or Stories.. and coming sales!

It’s a really exciting feature, especially for some visually pleasing niches like apparel, jewelry, and home decor.

See the full Instagram Shopping setup guide from the Instagram team here.

As for Facebook Shop, it’s a similar thing, but on Facebook.

Facebook already has the on-platform shop option, but it has new features now. You can customize the way your virtual storefront looks, tailoring fonts and colors, putting products on sale and creating coupons. Users will be able to convert and make purchases without even having to leave the app!

See the instructions on how to set up Fb Shop here.

3) Ads limit per page

One of the biggest Facebook updates of 2020 — and must-know news for active advertisers! It was announced that Facebook will put limitations on ad volume already in several months. This will affect the number of ads you can run at the same time per page.

Facebook Updates 2020: ads limit per page

What are the ad limit numbers?

  • 250 ads per Page for small to medium pages

Small to medium pages are the ones having less than 100K in ad spend in their highest spending month over the past 12 months.

  • 1,000 ads per Page for medium to large pages

Medium to large pages are the ones having spended from $100k to $1M on ads in their highest spending month in the past 12 months.

  • 5,000 ads per Page for larger pages

These pages have from $1M to $10M in ad spend in their highest spending month over the past 12 months.

  • 20,000 ads per Page for the “largest” pages

These are pages with over $10M in ad spend in their highest month over the last 12 months.

Why does Facebook bother about the number of ads per page in the first place? Well, they claim that high ad volume isn’t equal to high performance.

At first sight, it seems like the more ads you launch, the more sales you get, right? But that’s not that simple. Let’s take a closer look at how it works.

Each time an ad is shown, the system learns what places and people are the best to show the ad to.

The more an ad is shown, the better the delivery system optimizes the ad’s performance. So, turns out, when you run too many ads at once, each of them delivers less often. In this case, fewer ads exit the learning phase, so you spend more budget before the delivery system can optimize the performance!

“We discovered that four in ten running ads fail to exit the learning phase, and many of these ads come from advertisers running too many ads at the same time.

For this reason, we’re implementing a limit on the number of ads each Page can run at once.”- Facebook

So, all in all, the news looks like a good thing, even though active advertisers might find it a bit inconvenient.

4) Connecting with businesses on WhatsApp

Now connecting with your business on WhatsApp is easier than ever! Just feature a QR code on your site, FB page or in a chat with a client – and they’ll be able to contact you on WhatsApp in one tap.

Facebook Updates 2020: WhatsApp connection

The easier it is for your customers to reach out to you, the more loyal and ready to buy they are. You can also share your business catalog on Facebook or share products as links on WhatsApp – use it to answer questions, suggest the best items, and promote your products.

5) 20% text rule on images

Facebook stopped banning ads with texts covering over 20% of the images. Earlier, such ads were disapproved or suffered from a limited reach. But now advertisers are finally free to use as much text as they see fit!

Some believed it was just a rumor first as there was no proper documentation. However, at some point, the Text Overlay Tool, previously used to check if FB approves the amount of text in the image, stopped working 🙂 Now, it redirects you to the pretty innocent About text in ad images page instead! Then, people started getting official messages about the 20% rule cancellation from the Facebook team. And, finally, FB updated its guidelines and now it’s official!

Facebook Updates 2020: New policy on texts percentage on ad images

What does it mean for advertisers? Should we make ads in a different way? Frankly speaking, no 🙂

The purpose of the 20% text rule was to make the media space less cluttered and the user experience more pleasant. However, it’s pretty obvious that the less text in the picture you have, the more clearly users can see your product (and get interested more easily).

So, even though the restriction was lifted, it doesn’t mean you have to rush and write about your best offer in big letters in the ad image. Minimalism is a pretty popular (and well-working!) trend today, so keep things simple when it comes to advertising creatives.

6) iOS 14 update

The upcoming iOS 14 update asked users to opt-in to data collection so they no longer have to look up how to opt-out themselves. It’s great news for those who worry about their privacy, but not so exciting news for advertisers. Why?

Facebook Updates 2020: iOS 14 update

This update may result in a large number of your audience automatically opting-out to anonymous data collection. As a result, you won’t be able to show them your retargeting campaigns based on actions those users took on your site.

So, keep in mind that website-based retargeting can probably experience kind of a hit, and be prepared! Watch your campaigns closely to amend them quickly if necessary.

With the update, Facebook also reminds users about how their info is used on Facebook and shows them a summary of the off-Facebook activity which businesses send to Facebook – so they can disconnect it.

That’s the end of the article, but not the end of Facebook updates 🙂 There are much more teeny-tiny and bigger ones (e.g. Facebook Messenger API supports Instagram messaging now)! That’s why our advice is to keep up with all the Facebook updates 2020 & 2021 to effectively grow your dropshipping business with Facebook.

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9 Facebook Ad Types To Promote Your Ecommerce Store

Dropshipping business owners mostly use Facebook for advertising their products. In this article, we are going to talk about Facebook ad types available to you.

In digital marketing, one can use a variety of tools and platforms including social media. With over 2.7 billion monthly users, Facebook is the largest social network on the Internet. So it’s no wonder small and large businesses alike advertise products and services there.

Another advantage of Facebook is that marketers can use different ad types for different purposes. Let’s take a look at what creatives you can use for advertising.

Choosing Facebook ad types

If you’re not familiar with Facebook ad creation, let me explain it in a simple way.

After picking a campaign type, you move on to creating ad sets and ad creatives. In the latter section, Facebook lets you choose between a number of options. Available ad types depend on what campaign objective you have picked. Usually you have at least one of the following ad types:

  • Simple image or video
  • Carousel ad
  • Collection ad

Basically, these are all the Facebook ad types you can create. However, they can be further modified.

First of all, you have two options for mobile experience:

  • Add an Instant Experience
  • Add a playable source file (a demo of your app)

Additionally, in the Ad creative section, you can turn the ad into a slideshow (available for both images and videos) or into a video (if you use only a single image).

Choosing an ad format on Facebook and customizing your ad creative

Facebook also lets you pick from a huge variety of sizes, with each suiting a particular placement type (i.e. where the ad will be shown). But our team recommends using the standard placement groups – square (1:1), vertical (9:16) and horizontal (1.91:1).

Picking ad placements when creating Facebook ads

Image ads

Images are probably the most standard type of Facebook ads. This creative consists of an image, an ad copy (i.e. the primary text), a headline, a description and a call to action. In fact, Facebook even lets you pick one of the standard calls to action from its list.

Screenshot of Facebook Ads Manager where the user picks an image for a new creative

Creating photo ads takes little time. Yet, it remains quite effective when it comes to drawing attention. A bright picture with unusual details or an eye-catching headline can make the ad stand out from the rest of the post in the feed.

Facebook also lets you turn images into videos. All it does is makes the picture move a little. But even this simple trick makes such ads more visually attractive.

Video ads

Another efficient way to familiarize your target audience with a product or service is to demonstrate how it works.

A single image has a serious disadvantage: it can only show one item or one scene. Often it is not enough.

But a video can demonstrate a dynamic change. Imagine you see a short video of how a person uses a liquid soap dispenser. Just a few seconds, and you already know what the product does, how it works and how it looks.

Screenshot of Facebook Ads Manager where the user picks a video for a new creative

Although creating video ads takes longer compared to image ads, their efficiency is undoubted.

Carousel ads

Carousels are very similar to video ads in that they can also demonstrate products and their features. However, they can consist of up to 10 video fragments and/or pictures. Thus, even if you only have product images, you can still create a dynamic demonstration with a carousel ad.

Screenshot of how to make a carousel ad - one of the more advanced Facebook ad types.

Additionally, carousels can advertise not just one but a number of products. Marketers often use it to promote product sets.

However, note that users have to manually scroll these images and videos to get to the next one. It means that you need to be really creative to make people want to do it. After all, carousels are “heavier” than most other Facebook ad types.

Post engagement

When you launch certain types of ad campaigns, Facebook offers you to either make new creatives or use existing posts. In this case, a simple post can be used as a regular ad.

Creating a Facebook ad by using an existing post from your page

For example, you can publish a video post and then use it in a campaign. In this case, it’ll work almost the same way a standard video ad does. But I said almost.

What’s important here is that promoted posts can and will get likes, comments and shares. The longer they’re promoted the higher engagement level they get. Later, when you start using the post as an ad, people will still see the number of likes and comments. This in turn motivates them to click on the ad.

Slideshow ads

If for some reason you cannot use videos and don’t want to rely on the “heavier” carousels, there are slideshow ads as well. You can create them from 3-10 still images. When seen by a user, these ads play like videos, which makes them similar to video ads. Facebook also lets you add text overlays and music.

Screenshot of a slideshow being created in Facebook Ads Manager

Slideshows are good for telling stories or revealing more information about a product with a single ad.

Collection ads

Collection ads are very similar to carousels. Both these Facebook ad types can demonstrate different products instead of just one.

Screenshot of Facebook Ads Manager where the user creates a collection ad

But there’s a number of important differences.

First, collection ads are purely mobile and open in a full-screen mode when clicked on. Second, they have a different format. They consist of an image or video followed by a number of product pictures. Finally, the ad takes users to your Facebook store instead of a website.

Instant experience (Canvas ads)

Formally known as Canvas ads, Instant experience is an ad type that combines a variety of formats. When clicking on one of these ads, users can see engaging videos and full-screen images, swipe through carousels, complete forms, read text blocks, view product sets.

Some Facebook ad types can be created by modifying other ad types. This is an example of creating an Instant Experience.

Instant experience allows advertisers to combine different formats to create an immersive mobile experience.

Instant form

This type of Facebook ads is available for Lead Generation campaigns. It looks like standard image or video ads except for one thing. Instead of taking potential leads to your website, this ad lets users instantly fill in your subscription form without leaving Facebook.

Screenshot of Facebook Ads Manager where the user creates an Instant Form

Dynamic ads

Certain ad types can be further modified into dynamic ads. Instead of making unique creatives, you choose a template. Then the ad automatically picks images or videos from your product catalog.

Dynamic ads retarget people who interact with your Facebook page or website and show them relevant products.

A dynamic ad being created in Facebook Ads Manager

This format is good for remarketing on Facebook although it’s somewhat simplified.

Facebook ads have proven to be an extremely powerful way to advertise online businesses and generate more sales. Thanks to them, this online store makes over $2m/year! That’s why we encourage you to experiment with various Facebook ad types and discover the winning combination for your business — or simply go with a ready solution already tried and tested by a skilled team 😉

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How To Use Facebook Audience Insights To Understand Your Customers Better?

Are you going to advertise your dropshipping products to Facebook users? But how much do you know about this audience? In this article, I’m going to tell you about Facebook Audience Insights.

When it comes to advertising, one has to take care of two things.

The first one is how exactly you want to advertise your product. To succeed here, one must learn how to design eye-catching ads that can effectively convert users.

The second one is to whom you want to show these ads. No matter how good your ads are, they will be useless unless you target the right audience. Knowing what kind of people can buy your product defines how you communicate with them.

Fortunately, Facebook has a tool to help you with this.

What is Facebook Audience Insights?

Facebook Audience Insights is a free analytical tool in your Ad Manager that lets you learn more about your target audience. It provides valuable information on Facebook users who interact with your page, which lets you improve ad targeting. Marketers also use Audience Insights to better understand what kind of content your audience prefers.

To use Audience Insights, enter your Ad Manager and click on “Shortcuts” in the left upper corner. Scroll down to the “Analysis and Report” section. Audience insights will be there.

How to enter Audience Insights on Facebook

After clicking on it, you will see a pop-up window asking you to pick an audience type. The option called “Everyone of Facebook” will let you analyze any group of users. Advertisers mostly use this option to learn more about potential audiences.

“People Connected to Your Page” will analyze only those users who liked your Facebook pages. This option is useful when you need to better understand the people you’re already working with.

Audience Insights block that lets you choose between two audiences: everyone on Facebook and people connected to your page.

Audience Insights could be used to analyze custom audiences as well. But in 2018 Facebook removed this option.

Choose the options you prefer, and it’ll take you to the Audience Insights page.

Facebook Audience Insights: general demographics

On the left side of the screen, you will see a number of parameters that can help you customize the audience.

Use the Location tab to narrow down the audience to residents of a particular country, region, or city. In most cases, it’s no use targeting the whole world at least because people there speak different languages.

The Age and Gender tab limits the search to a particular gender or age range.

General demographics - Location, Age and Gender

The Interests tab is what can make your targeting more precise. Here, Facebook offers a wide range of hobbies, activities and topics, as well as popular TV shows, blogs or websites Facebook users show interest in.

Audience Insights demographics - Picking Interests

The next tab is called Connections. Here, you can limit the analysis to people “connected” to your page. It includes not only people who engaged with it, but also their friends. You can also exclude such users from the analysis.

Facebook Audience Insights demographics - Connections

Facebook Audience Insights: advanced demographics

The next few tabs let you customize the audience even further.

Such tabs as Language, Relationship Status, Education and Work are self-explanatory.

Advanced demographics - language, relationship status, education, work

Marketing segments let you choose between a number of demographic groups. The Parents tab lets you select people depending on how old their children are. Politics defines users’ political views.

Audience Insights advanced demographics - picking market segments, parents and political views.

Life events is an interesting tab. It divides users into groups based on what has recently happened in their lives. For example, people who have changed a job, or started dating someone, or moved in recently.

Audience Insights advanced demographics - Life events section

How to use Facebook Audience Insights in practice?

Ok, now! Playing with all these settings is definitely fun. But how exactly can you use Facebook Audience Insights to learn more about target audiences? I mean if I knew their age, gender, job and political views, I wouldn’t need any analysis, right?

The point is you set the parameters you already know to learn what you don’t know. Let me show you.

What if I want to sell drawing and painting materials in the UK? All I know about my potential customers is that they live in the United Kingdom and are interested in graphic arts. After I put this information into the fields, Facebook analyzes the audience and shows me the demographics I missed on the right part of the screen.

The information is spread across four tabs.

Demographics

This tab will break the results into different demographics. It demonstrates what ages and genders correlate with your settings; what part of the audience is married or not; what education your potential customers have, what profession they have, etc.

Facebook Audience Insights analyzes demographic data of the given audience

I didn’t know all that! But thanks to Audience Insights, now I know my customers much better. And there’s more to it!

Page Likes

The Top Categories section shows what Facebook pages people from this audience have liked or are likely to like. You will notice that not all of these pages are necessarily relevant to your business. After all, this is just statistics. Still, it can give an idea or two about what content your potential customers consume.

At the top of the Page Likes section of Audience Insights, you will find Top Categories block

Lower on the Page Likes tab, you will find another section with a number of metrics for the pages from the list above. The last one is called “Affinity”. It shows how likely this audience is to like a particular page compared to other Facebook users.

At the bottom of the Page Likes section, you will find more detailed information

Note that all these page links are clickable. This way you can quickly check if a page is relevant to your business in case you can’t understand its content by the name.

Here you can insert the page names you find relevant into the Interests tab on the left part of the screen and analyze the Page Likes results again. If you keep seeing the same links again and again, most likely your audience is really interested in them as different audience segments overlap here and there.

Later you can create an ad campaign and use these interests for targeting. One ad set per each interest. Although some of them (or even most of them) will fail, you will be able to find at least several good options.

After that, advertisers usually create lookalike audiences based on the winning ad sets.

Location

The location tab simply shows in which countries or cities most of these people live or what languages they speak. For a dropshipping business, this information can be useful only if you want to sell to more than one country. But in this case, you can simply pick the countries you need in the settings on the left.

The Location section shows where the people from the given audience live

Activity

The last tab in Facebook Audience Insights shows two graphs.

Frequency of Activities shows how many actions (likes, comments, shares, ad clicks and so on) the audience users took over the last 30 days. This can help you understand how active this audience is.

The Device Users graph shows what devices your potential customers used for accessing Facebook over the last 30 days.

The Activity section shows how often the audience performs certain actions and what devices they use

As you can see, Facebook Audience Insights can be a very useful tool. It’ll give you tips on how to better understand your potential clients, how to communicate with them and how to target your ads. To learn more about promoting your dropshipping business on Facebook, watch AliDropship’s free webinar.

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10 Tips On How To Avoid Facebook Jail

Facebook is very strict with its users and businesses. If you break the rules, you can get into the so-called Facebook jail. Let’s talk about what it is and how you can avoid it.

What is Facebook jail?

The term “Facebook jail” is another way to say “suspension”. When you break Facebook’s rules, it suspends your account. It won’t allow you to do certain things such as publish posts, send friend requests, etc. The punishment can last from a few hours to 30 days.

People talk a lot about how strict Facebook’s algorithm is. Another problem is the fact that accounts get suspended automatically, by an AI which doesn’t always see who’s right and who’s wrong. It simply follows the program.

Users even created a few Facebook jail memes like this one:

A Facebook jail meme that parodies The Shawshank Redemption

After you do your term, Facebook will unlock all the functions. But there’s usually a 7-day probation period. During this time, you should be very careful. If it has already happened to you and you don’t want to get into “prison” again, you need to know what could make Facebook angry.

Here’s the list of what can get you into FB jail.

How not to get into Facebook jail

1. Don’t log in with previously banned devices

You have probably noticed that sometimes sites with serious protection send you emails saying, “You have logged in with an unknown device. Is it really you?”

Some sites, online games and social media track the devices you use. When Facebook bans an account, it also bans the device that was connected to it. Therefore, it’s not a good idea to use this device again for new accounts.

2. Never close the Facebook app on your smartphone

Another way to get into Facebook jail is to repeatedly close and launch the Facebook app on your smartphone. Actually, most people never do it. That’s why they never face problems like this. But if you’re one of those who hates it when an app is running although you’re not using it… then you’ll have to overcome this habit.

Facebook often bans such accounts because it thinks that you’re using an anti-detect browser. These are browsers often used by fraudsters to hide the “fingerprints” regular browsers leave behind. Simply stay logged in to avoid such suspicions.

3. Don’t suddenly change phone number, email and payment methods

Your account (profile and business page) is connected to a phone number, email and credit or debit cards. Sites use these details as another proof that you are actually you.

But let’s imagine you’re a bad guy! You somehow managed to hack someone else’s account. What’s the first thing you’re going to do? That’s right! You will change the phone number, email and bank cards.

When Facebook registers such actions, it can suspend the account.

In case you do want to change these settings, don’t use Facebook advertising tools for at least a week after that to let FB know that everything’s cool.

4. Use Facebook’s security features

Facebook actually takes great care of security matters. Sometimes even too much! But users can turn off some of these features (like 2 factor authentication). One the one hand, it’ll make access to your profile easier. On the other hand, it’ll motivate Facebook’s algorithm to become more suspicious.

So, if you can, keep these functions on.

Also, consider using the face recognition system on your account. With Facebook’s selfie-check function, it’ll be much easier to get your account back if it was banned. It’ll actually work even if face recognition is turned off, but worse than if it’s on.

5. Avoid getting into Facebook jail by helping it improve

You don’t want to get into Facebook jail? Then become an informator! FB tends to like those users who regularly report inappropriate content or behavior and rate Facebook translations.

But don’t get carried away! There is no need for constant reporting.

6. Keep up your regular activity to avoid getting into jail

As you probably know, Facebook gathers information on users’ activity – what and when they do and how often. Mind that you should keep your personal page alive even if all you want is the business account.

But there’s more! You can get into Facebook jail because you changed your behavior patterns.

For example, if you never liked posts in the feed and then suddenly started doing it all the day long, Facebook may consider this “unusual activity” and suspend the account.

It works the opposite way too! If you used to be active and then suddenly stopped logging in, Facebook can ban you as well.

7. Do not hide your information

If you’re not a criminal, you have nothing to hide, right? Probably, many of you will not agree with this statement… but it doesn’t matter because this is definitely what Facebook believes in.

If you clear your browsing history, or use a VPN service, or restrict your geolocation, Facebook’s bots become suspicious. It won’t necessarily get you into Facebook jail. After all, you actually need to clear the browser history at least once a year, right? Still, it can be one of the risk factors.

8. Don’t post prohibited content

Like many other social networks, Facebook doesn’t allow users to publish certain content types. The list includes nudity or sexually suggestive content, threats or hate speech, violence, and of course spam. Here’s the full list of forbidden content on Facebook.

9. Don’t send friend requests to people you don’t know

Social media let people connect, right. It’s true, but, at the same time, not all users like it when strangers want to be friends with them. There are many fraudsters and scammers out there who simply want to use you somehow.

If you start sending friend requests to each and every Facebook user, most of them will mark your invitations as unwelcome. As a result, the algorithm will put you in  jail shortly. So, before sending requests, talk to people and make sure your friendship is wanted.

10. Don’t let saboteurs get put you to Facebook jail

Sometimes businesses who compete with you can start reporting everything you do in order to put your account to Facebook jail or even get it closed. Even if you do nothing wrong, the amount of reports can be enough for the algorithm to do it.

If it ever happens, simply block such saboteurs so that they can’t even see your posts.

Whether you are going to build a dropshipping store from scratch or purchase a copy of a successful Premium Store from AliDropship, make sure you follow these tips to avoid getting into Facebook jail.

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How To Design Facebook Ads: 6 Hush-Hush Tips To Benefit From

Wondering how to design Facebook ads in the most irresistible way? Are you eager to launch campaigns that really sell and can lead to high revenues? In this case, it’s a good idea to learn from the ones who have already made millions on smart Facebook ads design!

It’s not as easy to make the most of your Facebook ad campaigns as it may seem at first sight. However, in general, this is the most lucrative and efficient source of leads for your ecommerce business. It remains for you only to find the right approach for running ads on Facebook to get sufficient income.

Definitely, you can start shaping your advertising strategy yourself by trial and error. But this is a lot more promising way to start learning from the masters, right? That’s exactly the reason why we have asked the creators of The Auto Merch how they come up with Facebook ads. Cause who else should share useful Facebook ad design hacks with ecommerce entrepreneurs for running ad campaigns on Facebook, since their online store now makes over $2M/year!

Monthly performance numbers for The Auto Merch

Facebook as the main lead channel for ecommerce business

Social media is a power nowadays. Especially, in case you’re running an ecommerce business. This is exactly what statistics show. Just think of it: more than 90% of US marketers rely on SMM heavily when promoting their businesses!

For those who decide to start a dropshipping business, there are a number of social networks that suit them best. However, the most popular and efficient one is Facebook. It’s due to the fact that it’s pretty easy to run ad campaigns on Facebook effectively, more than 85% of US entrepreneurs use Facebook for marketing purposes.

The point is that the creators of The Auto Merch store are not the exception.

Haven’t you ever heard about The Auto Merch? This is an online store that is run by two AliDropship employees on maternity leave working half-time. The most interesting fact about this store is that it makes over $2,000,000 a year. Do you want to have the same online store and get a chance to repeat the success of the store creators or even surpass it? Fortunately, there is nothing challenging about it: now you can easily grab the exact copy of The Auto Merch and start your profitable dropshipping journey!

When promoting their online store, the creators of The Auto Merch have extensively used Facebook. It’s mostly Facebook that lets them reach a point of over $2M/year. As a result, they have even developed their personal strategy they use in order to maximize the profit from FB campaigns.

Which particular steps do they usually take to increase the conversion of their ads on Facebook and make $2,000,000+/year? Fortunately, they agreed to share their hush-hush tactics in order to help you build up your profitable dropshipping business and repeat or even surpass their success!

How to design Facebook ads and gain maximum profit: creators of $2M The Auto Merch store answer

Well, Facebook ad optimization is a key to success in promoting your online store and reaching huge revenues. As we have already mentioned, it’s absolutely not challenging to start and run ad campaigns on Facebook. It can bring you profit even if you deal with Facebook ads for the first time and don’t know anything about running ad campaigns on Facebook.

However, if you are eager to derive the maximum benefit from advertising on FB, you need to pay particular attention to lots of different aspects. So how to design Facebook ads and gain the maximum profit? Let those who are a dab hand with this answer!

Why promote your store on Facebook?

Facebook ads as one of the core traffic sources

Statistics say it all. It’s extremely profitable to promote your ecommerce business on Facebook. But here is a logical question, then: have the store creators tried to use other social media for promotion? Yes, sure!

The creators of The Auto Merch admit that Facebook is not the only platform you should use in order to put ads. For instance, they also rely heavily on Google Shopping. And this is exactly what they recommend other dropshippers do. However, the competition in Google Shopping has increased, so you should take the utmost when using it for promotion.

Meantime, in their view, it’s Facebook that has perfect targeting settings. And since the main target audience of The Auto Merch is people from the US, and FB can boast the biggest segment of potential customers from the US, their choice fell on Facebook.

What should a Facebook ad look like?

First of all, let’s clear up the following: what should a Facebook ad creative look like, and how to launch a really profitable ad campaign on Facebook?

Well, Facebook ad creative is a video or banner for marketing purposes. In practice, they look as follows.

Video ad

[slider_1]

Banners

An example of Facebook ad banners design

It seems that there is nothing challenging about Facebook ads, right? However, there are a number of aspects you should pay particular attention to if you want Facebook ad managers to approve your ad creatives. In fact, it is unlikely to cause any problems if you meet all the requirements. Although things happen and some ads can be banned.

But there are lots of articles on why you got banned from Facebook. This is a broken record and, certainly, not the matter we’re going to discuss today. So the point is that the creators of The Auto Merch (an online store that makes over $2M/year) have been testing different kinds of Facebook ad creatives and now they are ready to share with us a detailed guide on how to design Facebook ads right for the maximum benefit!

1) Video and banners should always be followed by texts

An example of Facebook ad creative with text

This is all about a short but deep text that is able to specify the product’s incontestable benefits in solving the most painful issues. Or it needs to inspire Internet users to purchase a product or service due to other reasons.

2) Don’t forget to design a featured image if you prepare a video ad

Definitely, you also need to think of a short text that is going to describe what this video is about. However, not all people are fond of reading, so try to interest them by means of an eye-catching featured image.

3) Fill your ad texts with emojis

An example of Facebook ad text with emojis

This is also all about the circumstances mentioned above: not all Internet users are fond of reading. And these are emojis that are supposed to draw their attention since they are not only catchy but are also able to provide them with an insight into this.

4) Minimize the quantity of text material on ad creatives

An example of minimalistic Facebook ads design

Firstly, Facebook doesn’t let you fill more than 20% of a picture with text. Secondly, texts can overload the picture. So how to deal with this? It’s a good idea to use a high-quality image that is able to send a message itself. And as for texts, try to use fewer inscriptions: provide coupons, notify about sales, etc.

5) Forget that discounts are a must-have for ad creatives

The point is that you need to understand how your target audience feels about discounts. We asked the creators of The Auto Merch if they use the discount size in Facebook ad creatives. And, frankly speaking, we were sure they would say yes.

However, the surprise is that they have tested both variants. And, according to the statistics, it doesn’t matter whether the discount size is presented or not. They believe that it depends heavily on the target audience.

But here is one more interesting fact: the product price can vary occasionally that is likely to affect the discount size. That’s why if you don’t want to redesign your Facebook ad creatives on a permanent basis, the creators of The Auto Merch recommend you use neutral phrases such as ‘limited offer’, ‘best price’, and so on, for your ads.

BTW, it’s a great idea to use the vacated space for customers’ feedback. The store creators claim that Facebook ad creatives that provide social proof perform a lot better when you promote through FB.

How to integrate social proof into your creatives

6) Try to create true Facebook ads

A variety of Facebook ad creatives

How to find a way to make perfect Facebook ad creatives? Well, first, the creators of The Auto Merch monitor the competitors’ ads trying to find their weaknesses in order to do it better. Of course, it’s necessary to find media materials to design a FB ad creative.

However, sometimes the store creators decide to go beyond simply using the materials on the Internet, but shoot videos themselves. And the most interesting fact about this is that true ad creatives perform a lot better.

What is a true ad creative? Well, you can make a video for a beard trimmer and put some music over it. But your potential customers will definitely appreciate it if you provide them with an opportunity to hear how it works. Okay?

By the way, due to their modesty, the store creators concede that their strategy has definitely borne fruit. However, they believe that they haven’t still found the way to create a perfect Facebook ad (OK, OK, the store achieved a point of $2,000,000/year itself).

How to set up a Facebook ad?

It’s crucial not only to create a Facebook ad but also to set up an ad campaign right. And if you are not going to pay enough attention to this aspect, even a perfect ad creative risks of being unnoticed and bringing you losses but not profits.

How to achieve the best ad delivery?

When you launch a Facebook ad campaign, you need to choose how to configure your ads. So how to do this right?

The store creators admit that this is a very important stage for your business promotion. First of all, they test different ad creatives in order to understand which of them have greater potential in terms of engagement using PPE campaigns. Then, they choose the most efficient ad creatives and launch campaigns aimed at conversions. Meanwhile, the best performing ads in a PPE campaign are left to collect likes/comments/shares and cheap traffic.

How to find a target audience?

Setting up your campaign audience

Many marketers have already discussed how to find a target audience a million times. All you need to know about The Auto Merch and its target audience is that the store creators, certainly, tested different audiences.

After all, they decided to focus on people from the US. This choice stems from the fact that this target audience is widely presented on FB. What’s more, it’s extremely convenient to deal with this audience on Facebook.

Where to place a Facebook ad?

If you have ever dealt with Facebook ads, you are highly likely to know that FB provides different ad placements. Your ad creatives can be displayed in Feeds, Stories, Search, etc.

A preview of a Facebook ad placement

Which section should you choose for the maximum benefit? Well, in the case of The Auto Merch, the store creators rely heavily on the auto-placement not limiting Facebook Ads Managers to choose the most promising ad placement. Perhaps, this is the very decision that let them reach the following: social media accounts bring about 85% of all the store revenues.

How many campaigns to run simultaneously?

It depends on you heavily. You should understand how much time you’re ready to allow for the store promotion. The creators of The Auto Merch say they run up to 10 ad campaigns on Facebook simultaneously. Meantime, they add five and more ad sets to each campaign, some of them are transferred to the other ones, some are turned off, etc.

A range of FB campaigns running simultaneously

Generally, they run 2-3 retargeting campaigns, several campaigns to test the audiences, some ones for the most promising audiences with increased budgets, and some campaigns for different audiences with optimized budgets (CBO).

How to automate your FB campaigns?

When you set up Facebook ad campaigns, please note that Facebook provides you with an opportunity to automate your ad campaigns by means of FB Automated Rules. However, the point is that in case of The Auto Merch, the store creators have decided to avoid this option.

Right, sometimes self-help is the best help. And since this business brings millions of dollars a year, the store creators allow time to monitor how efficient and lucrative ad campaigns are on a daily basis.

Summing it up: how to design Facebook ads and set up ad campaigns for the greatest return

Well, as we have already mentioned, there is nothing challenging about launching and running Facebook ad campaigns. Even a person with no previous experience in advertising.

But making the most of these campaigns is not within everybody’s power. Fortunately, the creators of The Auto Merch have managed to build an online store from scratch and reach $2M/year, 85% of which brings social media promotion!

Why is this good news for you? It’s due to the fact that they are happy to share with you the tactics they’ve been applying when promoting their online store on Facebook. And they do this to let you boost your dropshipping business and achieve the same revenues!

Well, are you eager to repeat the results achieved by the The Auto Merch creators or even surpass it? If so, we are glad to inform you that now it has become easier! With these smart Facebook ads design tips and the opportunity to purchase the exact replica of $2M/year-making The Auto Merch, you are welcome toput your bold ideas into effect, start a profitable dropshipping bиsiness, and turn your life around once and for all!

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How We Make Money With Facebook Ads For Our Best-Performing Premium Store

AliDropship’s Premium and Established Stores mostly make money with Facebook ads. In this article, you will find a detailed marketing strategy used by the team for our most successful Premium Store, The Auto Merch.

Most businesses using digital marketing advertise products or services on social media. As Facebook remains one of the most efficient platforms for advertising and selling products, it’s very important to learn how to make money on Facebook ads.

Here you will find a detailed, step-by-step guide on advertising and remarketing methods used by the AliDropship team to promote The Auto Merch, our most successful Premium Store.

How to make money with Facebook ads: The Auto Merch’s advertising strategy

Promoting an online business on Facebook starts with setting up Facebook Pixel which tracks users’ activity. Read this article to learn how to install Facebook Pixel.

Step 1: Preparing a product and a product page

First, the team chooses a product for advertising. No matter how many goods you have on the site, you can’t promote all of them at once. It’ll be too expensive. When picking a product to advertise, the team of The Auto Merch uses the following criteria:

  • The product must be popular. Even if you haven’t sold a single item, there are more or less reliable ways to tell whether it’s popular on the market. We’ve discussed a great method of finding dropshipping goods earlier, but the idea is to check how many likes, comments and shares similar products get on social media or how many sales they make on AliExpress or Amazon.
  • The price must be affordable. Don’t forget that running Facebook ads and advertising on other platforms costs money. According to our own experience, the average cost of conversion on Facebook varies from $15 to $30. Since you’ll have to include this figure into the price, the product will get more expensive. So, make sure the final price won’t scare away potential customers.
  • The product must be useful and valuable to a buyer. The Auto Merch is built around practical car accessories for a reason. Such goods are much easier to advertise.
  • The original product on AliExpress must have suitable video materials. In most campaigns, our team uses video ads since this format shows much better results. It’s also important to find videos that demonstrate how this particular product can solve the buyer’s problem.

Screenshot of a video ad that show how a product solve a problem

After that, the team prepares the corresponding product page. They add customer reviews with photos of the item, write a description with GIFs (if possible), improve the page’s loading speed, etc. The idea is to make a perfect product page that won’t disappoint visitors who come after seeing the ads.

Step 2: Creating video posts

Next, the team creates a number of video posts and publishes them on the store’s page. We usually make 7 video variations and 3 text and thumbnail variations for each of them. As a result, we end up with 21 post variations in total.

Nine video files uploaded for creating Facebook ads

Why so many? At this moment, we don’t know which of them will attract more attention, which is why we need to test them first. Besides, we are not going to turn off this campaign completely. As it keeps running, the posts will get more likes, comments and shares, thus becoming more noticeable in the feed and getting more reviews.

We use posts instead of standard ads because Facebook users tend to click more often on ad posts with a high number of likes and comments. Everything these posts earn during this PPE campaign will work for our conversion campaigns later.

Step 3: Launching a PPE campaign

Now the team launches a Page Post Engagement campaign to promote these posts. Such campaigns cost cheaper than conversion campaigns and are great for testing ads. We set the budget to $10-15 for each ad (post).

To make money with Facebook ads, our team first launches a PPE campaign

The budget may seem like too large, but as you will see, we are going to turn off many of these ads within less than 24 hours. So Facebook won’t have enough time to spend all this sum.

As for audience targeting, the team of The Auto Merch uses the following settings:

  • Countries: The US (as of now, the team focuses on the US only, but generally we also advertise in the UK, Canada and Australia)
  • Language: English
  • Placement: Automatic

At this stage, you can ignore target audience demographics unless you’re absolutely sure about your customer’s age and gender. For some product types such parameters are obvious even without any tests or analyses. But we usually specify demographics later when we collect more data from this and other campaigns.

Since PPE campaigns raise engagement, your posts are going to get lots of comments. Make sure you reply to all of them (or at least as much as you can) and answer personal messages as well. It goes to all your campaigns (not only PPEs). Don’t forget that social media are places where users communicate!

Step 4: Testing video posts

The team usually launches the PPE campaign at midnight and checks the results in the morning. The choice of time depends on when your Facebook Ad Manager starts working.

We analyze the posts’ Click Through Rate, their Average Play Time and Cost Per 1,000 Impressions and shut off 1 or 2 worst-performing ads from each group of 3 variations.

I mean those text and thumbnail variations we created for each of the 7 videos. So after this we should have 1 or 2 variations left.

After that the team runs the campaign till evening and turns off every post that didn’t perform well enough. We end up with a maximum of 3 or 4 best-performing ads no matter what variations they are.

Screenshot of four best-performing video posts in a Facebook PPE campaign after testing

Now that we have winning video posts, it’s time to start a Facebook ad campaign aimed at conversions. But as I mentioned before, the team keeps the PPE campaign running so that the posts could keep raising their engagement level. Only now we increase the budget to $15-20 per each post to gather data as well as likes, shares and comments faster.

It’ll help us make money with Facebook ads later.

Step 5: Launching a conversion campaign

The team uses 1-3 best-performing ads to launch a conversion campaign. This one is going to lead Facebook users to our product page in order to sell them the item being advertised. Still, at this point we don’t expect a lot of sales and want to test the audience by interests.

The team uses Facebook interests for targeting. We discussed how to find and test Facebook interests for targeting in one of our previous articles.

Each conversion campaign initially targets at least 5 interests. Later we can add more interests to test them. So, the team creates a corresponding number of ad sets, with each containing at least one video ad and targeted at one interest. We choose countries to target based on the destinations’ CTR in our PPE campaign, but targeting the US is a must.

Five winning ads in a Facebook conversion campaign that uses interests for targeting

The team sets the budget for each ad set to half of the product’s price but not less than $10. For example, if the product costs $40 on The Auto Merch, the daily budget of each ad set should equal $20.

You can set a different budget for your PPE and conversion campaigns. Just remember that you can’t make money with Facebook ads unless you pay for them. Campaigns with a small budget collect data slowly while a big budget boosts the tempo. So, if you want to get results faster, feel free to pay more. These are just average numbers.

Just like we do with our Page Post Engagement campaign, we launch the first conversion campaigns at midnight.

In the morning, the team turns off the ads and ad sets that show terrible results. As for the remaining ad sets, we keep them running for several days even if their performance seems to be not so good. Such campaigns (which we use for testing Facebook interests) often take up to 7 days before you get reliable results. Of course, the team monitors their performance.

A few tips related to checking your Facebook ads

Ideally, you should test your ad sets for at least 3 days. Making conclusions based on shorter periods is often premature because sales always come in peaks. Sometimes you’re simply having bad days.

If an ad set behaves clearly worse than others during all this period, there’s no doubt you should either turn it off or experiment with ads within the set. Sometimes one and the same ad works great with one audience but doesn’t work at all with another one.

Audiences and ads also tend to “fade away”, become less effective as time passes. After a while, they simply stop converting users as well as they used to. In this case, the team changes the ads’ texts and/or featured images/thumbnails. Ideally, you should edit the existing creative or make a completely new ad.

Step 6: Collecting demographic data

The conversion campaign keeps running. At this stage, we leave it alone for a while. Two or three days after we launched our PPE campaign, it’s time to check the demographic data both our campaigns have collected so far.

To see these data, we break-down the audiences of all the existing campaigns including PPE into age and gender segments.

Screenshot of the audience of a Facebook PPE campaign broken down into age and gender segments

The team uses the new data to optimize the targeting settings of the existing campaigns – both the PPE and conversion campaigns. We simply duplicate the existing ad sets and use the new targeting settings.

Sometimes, when the initial targeting happens to be completely wrong, we turn off the original ad sets. If not, they keep running along with the duplicated versions.

Step 7: Creating a lookalike audience

Now it’s time to get back to our conversion campaign that tests Facebook interests. In order to make money with Facebook ads, we are going to create custom audiences based on these results and use them to generate lookalikes.

First, the team creates a custom audience consisting of users who watched 95% of the video ads for the last 7 days. These data come from all the videos that advertise one particular product. To make this work, we need at least 2,000 users. Depending on your budget, 3-7 days is usually enough to collect this many.

Creating a custom audience to make money with Facebook ads

If the video is very long (about 40 seconds or longer), it’s Ok to select users who watched at least 75% of the video. People usually don’t watch long files till the end.

Now that we have more than 2,000 users who seem interested in the product, we create a lookalike Facebook audience and break it down into six audience size segments: 1%, 1-2%, 2-3%, 3-4%, 4-5% and 5-6%.

Creating a lookalike audience to make money with Facebook ads

Creating Facebook lookalike audiences by size segments

Step 8: Launching a conversion campaign targeted at the lookalike audience

Now the team uses this lookalike audience to create a new conversion campaign. We create one ad set per each size segment I mentioned above. The budget is set to half of the product’s price per ad set just like previously.

Creating Facebook conversion campaigns targeted at size segments of a lookalike audience

The team places not one but three or even four best-performing video posts from the PPE campaign in each ad set. By this time, they usually gather quite a number of likes and comments.

The campaign usually runs for 2-3 days before we check the results and turn off the worst-performing ads. When the campaign gets at least 20 add-to-carts, checkouts or purchases, the team moves on to creating another range of custom and lookalike audiences.

Step 9: Creating new lookalike audiences

As our campaigns collect data, we can use it to create new lookalike audiences for another conversion campaign.

First, the team starts making custom audiences consisting of the following categories of users (these are the abbreviations the team uses to name these audience segments):

  • 95% VV7 (95% video views, 7 days): users who watched 95% of our video posts over the last 7 days;
  • 75% VV7 (75% video views, 7 days): users who watched 75% of our video posts over the last 7 days; used for long videos;
  • WV 7 (website visitors, 7 days): users who visited the website over the last 7 days no matter how long they stayed;
  • VC 7 (view content, 7 days): users who visited the website over the last 7 days; it’s different from the previous segment in that these users spent more time there;
  • VTS 25/10/5 7 (visitors by time spent, top 25, 7 days): top 25/10/5 users who stayed on the site longer than anyone else over the last 7 days;
  • ATC 7 (add to cart, 7 days): site visitors who added the product to the shopping cart over the last 7 days:
  • IC 7 (initiate checkout, 7 days): site visitors who initiated the checkout process over the last 7 days;
  • PUR 7 (purchase, 7 days): site visitors who purchase the product over the last 7 days.

Creating a Facebook custom audience consisting of site visitors

To generate a really useful lookalike audience, Facebook needs examples. The larger your customer audience the better.

For lookalikes based on “video views”, it needs at least 2,000 users and at least 200 for “website visitors” and “view content”. “Add-to-carts”, “initiate checkout” and “purchases” require at least 20 users, but it’s best to have about 50. Otherwise, Facebook will have too little information for finding similar users.

The time period is also important. While it’s Ok to set it to 7 days for most of these audiences, ATC, IC and PUR require a different approach.

At first, we recommend creating these three audiences based on users who performed the corresponding actions over the last 30 days instead of 7. Only after they start generating at least 100 purchases, add-to-carts and checkouts within a 7 days period, we change the period to 7 days.

As the campaigns keep gathering more users, we create these audiences one by one.

Step 10: Creating value-based audiences

It’s also a good idea to experiment with value-based lookalike audiences to make money with Facebook ads. Let me explain what they are in simple words.

Facebook generates standard lookalikes based on a custom audience. It analyzes their behavior and interests to find people who act in a similar manner.

When Facebook generates value-based audiences, it also takes into account how much money these people tend to spend. In other words, it tries to find users who will most likely spend more money on your store.

Such audiences can be based on custom audiences that consist of users who viewed the site’s product pages, added something to the shopping cart, initiated checkouts and purchased something. Facebook algorithm analyzes the prices of the products they viewed, added to the cart, tried to purchase or purchased and looks for people who are ready to spend similar sums.

Now the team creates value-based lookalikes (based on the custom audiences I just mentioned) and breaks them down into size segments like we did with our previous lookalike audience.

Step 11: Launching and running a SANDBOX conversion campaign to make money with Facebook ads

The team launches another conversion campaign targeted at the audiences I have listed above. The team uses one campaign, but if you find it more comfortable, you can launch several campaigns.

We call this the SANDBOX campaign because it’s going to be our main testing arena.

Each ad set is targeted at one size segment of one of the listed lookalike audiences. The budget is set to half of the product’s price in the store but not less than $10 per each ad set. Also, the team excludes the custom audience users who have already purchased the product over the last 180 days from each ad set.

Next, the final testing begins. We give the ad sets at least two days before making any decisions.

Any ad sets in the SANDBOX campaign that perform badly can be turned off. If it performs well, the team duplicates the ad set into a new campaign and doubles the budget. If this new ad set performs well, we duplicate it and increase the budget again.

For example, if the budget for an ad set in the SANDBOX campaign was set to $15, we duplicate it into a new campaign with the budget set to $30. If everything is good, we make another copy with a budget of $60 and so on.

Why duplicate the ad sets each time they perform well instead of just raising their budgets? There’s an ideal budget for each ad set which generates the maximum ROAS. You simply need to find it.

But each time you change the budget, Facebook has to start over, so to speak. On the other hand, if you duplicate the ad set, your “previous” ad set keeps running. If the copy performs worse than it, you simply turn it off in one click.

How to make money with Facebook ads: The Auto Merch’s remarketing strategy

As you can see, the advertising strategy we use on The Auto Merch starts with targeting huge audiences of random people. It lets Facebook define which audiences convert better on its own, which is really useful for broad niches we use in our Premium Stores.

As we test different settings and ads, we collect more data and narrow down the audience. Facebook also manages to find people more interested in our products, thus improving the quality of its audiences. As a result, we target people who are more likely to buy.

The more money you spend on advertising, the faster you can collect the data and the more people will become actual buyers.

The warm part of this audience who didn’t purchase anything can be retargeted with remarketing campaigns. And that’s another way to make money with Facebook ads.

Remarketing is another important part of The Auto Merch’s promotion strategy. While the standard ads are targeted at cold audiences, unfamiliar with our store, remarketing targets people who have already interacted with the website or our ads. This makes remarketing much more effective.

Here is the strategy the team uses to retarget audiences.

Step 1: Creating custom audiences

The work usually begins 7 days after launching the initial PPE campaign. By this time, we should have enough users who have interacted with the ads or the website to start remarketing.

The team creates two custom audiences from all users who got into our previous campaigns.

The first audience are Facebook users who watched 95% of the video posts over the last 7 days. Remember: if the video is about 40 seconds long, it’s Ok to set the limit to 75%.

The second audience are users who visited the product page (“viewed content”).

Step 2: Launching a remarketing campaign and making exclusions 

When the audiences are ready, the team makes another set of ads. For users who watched 75-95% of our previous video posts (“video views”), we can use the same videos. But we also create new ones designed specifically for retargeting. Sometimes the team also adds coupons or photo reviews from customers in remarketing ads.

In addition, our team creates image ads. We recommend adding the images in 3 formats – vertical, horizontal and square for each group of placements. We also make up to 5 text variations for each ad and let Facebook define which one performs better.

Then the team launches a conversion campaign and sets up exclusions.

For “video viewers”, we exclude the users who visited the product page (“viewed content”) and the ones who have already purchased the product. For “content viewers”, we exclude only the ones who have purchased the product.

Setting up exclusions for a Facebook audience we are going to use for remarketing

In theory, you don’t have to exclude “buyers” from the first audience because people can’t buy anything unless they visit your store. Excluding “content views” should be enough. However, sometimes Facebook doesn’t mark buyers as site visitors, and they get into the audience. That’s why we recommend excluding buyers “manually” – just in case.

The team creates one ad set per each of the two audiences. As for the overall remarketing budget, we recommend setting it to 10-20% of the budget you spend on advertising. For example, if you spend $1,000 on advertising, set your remarketing budget to $100-200. Thus, the more you spend on advertising the more you should spend on remarketing.

If you’re not sure how to split the money between the two remarketing audiences, use Facebook’s Campaign Budget Optimization. This function sets the budget for the whole campaign and allows the algorithm to make the decisions based on how the ad sets perform.

If you want to do it manually, set the initial budget to $10-15 per each ad set. As the budget of other campaigns keeps growing, you should also spend more on remarketing.

Step 3: Start making money with Facebook remarketing ads and monitor the campaign’s performance

After the campaign is launched, the team monitors the “Frequency” metrics. It reflects how often a user sees your remarketing ads. It should be between 2.5 and 5 as long as it brings sales. We also monitor Click Through Rate and Cost Per Click.

If a creative or ad set performs well, the team raises its budget by 50% of the current value at a time until its revenue stops growing. If the ad set’s performance starts to get worse, we cut the budget.

In this case or if a creative or ad set performs not well enough from the very beginning, the team cuts the budgets by 33% of the current value at a time. If the performance doesn’t get better, we keep decreasing the budget until we have to turn off the ad set completely and try something new. The team usually shuts off the creatives with the lowest CTR and highest Cost Per Click.

Results of a Facebook remarketing campaign

Clicks here are more expensive compared to our previous campaigns, but don’t worry. Click Through Rates and Return On Advertising Spend (ROAS) in remarketing campaigns are always higher, so you can make money with Facebook ads despite the cost of remarketing.

Note that you shouldn’t change the ad sets’ budget more often than every two days as Facebook needs time to complete its learning phase and optimize its performance.

Since retargeting people who have interacted with your store is more efficient than targeting people unfamiliar with it, the remarketing campaign keeps running all the time. However, we still experiment with new creatives and audiences with different time periods.

For example, if one of your initial ad sets was targeted at people who watched 95% of the video ad over the last 7 days, you can create an ad set targeted at the same segment but collected over the last 14 days. We also recommend launching ad sets targeted at the same audience collected over the last 30 days as soon as enough time passes. Also, don’t forget to exclude all previous segments from new audiences.

The team always uses new ad creatives for these new ad sets.

This is the basic method used by our team for Facebook advertising. However, there are more nuances and secrets, which you can learn from AliDropship’s free bonus course available after purchasing any Premium Dropshipping Store as well as from upcoming blog articles and YouTube videos. So stay tuned!

Having these insights on how to make money with Facebook ads, you can easily start your own successful dropshipping business by purchasing a copy of any Premium Store and putting your marketing knowledge into practice!

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