Tag Archive : Facebook Promotion

How To Engage In Social Media And Make Your Posts Sell

When social media sites first came onto the scene, they were designed for people to connect to one another. But as the platforms developed and the user base grew, brands found an opportunity to participate and reach their customers in a new way. Nowadays, it seems unimaginable for a new business to open up without any social media presence. So, let’s see what are the best ways for your business to engage in social media – and how to make it right.

Why use social media for ecommerce?

Selling from social media includes the interactions that take place before an actual transaction is made. These are research, word-of-mouth, direct interactions with the brand, and more. Ecommerce sales are heavily influenced by the online world, and it makes perfect sense for brands to engage in social media to increase them. At least 72% of the US adults use some type of social media. Since your customer is (very likely) already present there, you want to go there as well.

In this article, we will run through some of the reasons why investing in social media presence makes sense. Then we will touch on specific tips and workflows on how to engage in social media applicable to Instagram, Facebook, and Twitter

Excellent social media marketing has all the chances to bring astonishing results to your dropshipping business, create loyal brand advocates, and, what is even more exciting, boost your sales. By using social media engagement, you will certainly enhance the voice and tone of your brand. If you can create captivating interactions with your audience, it will lead to a strong word-of-mouth marketing – free advertising for your business. Is this not amazing? However, to obtain social media proficiency, one needs to understand the principles under the key definitions in this sphere.

What is exactly defined as “social media engagement”? This is the average rate of interactions (likes, comments, saves) to the total number of people in an account. 

A large engagement index increases the chances that, for example, Instagram will show your content to a potentially interested audience in the Recommendations tab. If you have a small number of likes and comments in your account, people just do not see you! It happens because Instagram is constantly changing its rankings. Previously, the user was seeing the most recent post at the top of his feed, but what he sees now is based on personal data. There is not a single pair of people in the world that have the same Instagram feed.

What should you do to engage in social media better? 

4 tips for boosting your social media engagement

Well, the first thing is planning. Every post for your social media should be planned in advance. Create a simple content plan for a month, a week, or at least the next few days. It will help you to keep in mind all ideas that you have for your content. You can use numerous tools for post planning, one of them is Social Rabbit Plugin. Use it for auto-promotion of your accounts to get more followers, likes, and sales.

Get creative! Do not be scared to show your personality and become closer with your followers. Experiment with types of content and analyze the results: which of the posts get more likes, comments and shares? Then, create a content strategy based on your results.

Here are some tips on how you can boost your social media engagement.

Ask questions

Perhaps the simplest way to connect to your audience is asking questions. When you ask relevant and timely questions, it can create the most engaging and captivating activity in your social media.

 You can motivate your followers with one of these strategies:

1) Invite your audience to share their opinion on something.

2) Try the “test your knowledge” game. No one can resist it!

3) Post a survey. Surveys don’t only engage your subscribers, but they also get you to learn more important things about your targeted audience.

Encourage expressions

Encourage your subscribers to make content about your brand – it can lead to amazing results! Here is how you can do it:

1) When you post something interesting, do a little hashtag research first, or create a special hashtag that expresses your brand’s concept.

2) People like social media challenges, especially when they are involved in shooting and sharing original photographs or videos. Contests may be dedicated to different types of self-expression like recipes, recordings, paintings, poems, and more.

3) Reviews and testimonials are very important for ecommerce. Think about creating advocacy programs featuring employees, partners, customers, and engage your customers by giving them a platform to express their personalities.

Play games

People like to play games and they like to win. Fulfil your followers’ competitive spirit by including some games in your posts. Even small prizes can motivate your audience to take a part.

Create a special offer

The strategy you’re following to engage in social media doesn’t need to be interactive or gamified 100% of the time. You can engage customers with attractive offers such as:

  • Instant coupons and discounts
  • Membership clubs
  • Pick your discount’ promotions
  • Free shipping

Experiment with different types of offers to discover what your customers best respond to!

There are also some tricks offered by Facebook help page:

1) Offers with free items or with discounts of at least 20% off usually attract more people.

2) Photos of people using a product often perform better than photos of a product by itself.

3) Create a sense of urgency. Give people some time to discover your offer and share it among friends. The ideal length of an offer is 7 days.

4) After you created an ad for your offer, pin it to the top of your Page to make it easier to notice.

However, nothing is better than organic engagement. Don’t forget to answer all questions in direct messages and comments, keep the conversation live by asking more questions. It’s really important because faster responses make customers happier, which leads to a bigger ROI.

Remember, social media is where your customers are. You are able to increase your engagement by simply being responsive, friendly and polite on social media.

How to get sales from social media in 2020?

3 strategies to make sales from social media

1. Strategy measurement is vital

The first step of making your posts sell is to define how you are going to measure whether your method works as desired or not. It may seem obvious, but – take a moment to think it through. Your posts may show off good numbers at the beginning but result in a gradual decline in sales later. The precise and unambiguous way of determining the post-to-sales ratio is something you should figure out for every case separately.

Of course, the success of your social media strategy is ultimately determined by a simple fact: you win if a target customer makes it to checkout. Social commerce is able to propose numerous ways of achieving such a goal, including unique content creation, two-way communication and other things you (most probably) already know about. It is natural to suggest that the most transparent way to measure a social commerce strategy’s effectiveness is money. By analyzing how many sales can you make while following a chosen path, you can truly realize its potential.

A sad truth, however, lies in the following fact: not everyone might be ready to shop at the blink of an eye as they see your product. Social commerce is still evolving and its image is still shaping in the representative customer’s mind. In simpler words, not everyone is on board yet: some people need their time to think through or to learn how to purchase with safety. Building a strong bond between two sides of the B2C sector takes time, but has all the chances to end up as a perfect collaboration in the future. Therefore, we need to be flexible in ways we measure our success.

Starting stable relationships with e-mails is a strategy that has already stood the test of time.

Anyone who has a thought to reach you in mind should be able to do it in a couple of clicks, and writing an email is the reaction that almost anyone is able to produce. Many clients might be willing to purchase a product, but not all of them could feel confident enough with social media. This is where emails truly shine: they are widely spread and highly accessible, they can be easily found once in one’s inbox, and all the necessary information and guidance can be provided there in a convenient and barely limited way. A single email already shows that you attracted a customer. In addition, you can guide your client further to your social media account or ecommerce website via email. Therefore, the number of captured emails can act as a success measurement unit with high efficiency.

Another example of a strategy measurement could be the completion of certain steps by the customer. Someone has not purchased your product, but is already registered at your website? Congratulations – an increase in your online sales is just around the corner! Listing oneself as a member of your territory shows genuine interest and willingness to perform further actions. Using this opportunity can be a lot more profitable than a single-purchase attention grabber. Continue the story of your business – and they will respond on the road.

2. Expand your network

Sharing is caring – and that includes the publicity of your products, too. Nobody can persuade new clients to experience your products better than their peers. The newest trends, such as influencers or community creation, are more than worth looking at. Their presence can make your posts sell with a sky-rocketing rate. It is simply natural to people to trust those whose opinion they long follow for or have common interests with. The statistics show that people tend to buy products that they have already seen several times. So never lose the chance to remind about your products. Not only do you expand your audience, but also get an opportunity to make a collaboration with experienced social media users. Those who can offer the attention of thousands are most likely to know their followers and be able to increase your social media engagement quickly.

In addition, expanding your presence at target-themed communities may pay off as another way of creating selling posts. Customers will be ready to consider your product options more willingly if they already have interest in such a topic. By introducing a proper image that outperforms your competitors, you – both! – engage in social media better and increase your sales.

3. Focus on cost-effective products

Social media is a developing sales platform, making customers eager to try out a new trend of purchasing. Yet few people agree to spend their money in a way they are not familiar with. The important point here would be to engage them in this journey in a light-weighting style: when a person has to consider all the pros and cons of a purchase because of the high price, it disregards all the joy of the immediate wish-granting. Therefore, it is logical to suggest that the lowest-cost products sell best on the social media platforms. This is proven with various market reports – such as recent eMarketer research on the relevant verticals for social commerce. Categories such as apparel, beauty and home décor are at the top of this list.

As a result, a strategic approach ensures your success in the ecommerce type of business. Look closely at items you put in the list ‘for sale’. Every number here must satisfy the following criteria – out of all your products, an item:

1) Must appeal to a wide audience

2) (Ideally) should be already proven to resonate with your clients

3) Should be one of the least expensive products of yours

Forming such a list is not an easy task. Still, no need to worry – setting an experiment may provide you with all the relevant information. There is no need to upload the entire catalogue of goods on social media. After several trying attempts the numbers will speak for themselves.

Still in doubt whether selling through social media is truly your thing? Then you may wish to take a look at the recent GlobalWebIndex study – it says that 21% of shoppers use social media for completing their purchases while still being a new and not fully explored trend! We expect this number to rise in 2020 – and it makes exactly now the best moment to engage in social media and ride the wave!

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Split Testing On Facebook And How It Works

To advertise effectively, one has to take into account multiple factors. However, the problem is you still can’t be 100% sure about how your campaigns work. For such situations, digital marketers use A/B tests. In this article, we will talk about how to do split testing on Facebook.

What is split testing?

Split testing, or A/B testing, is a marketing research method based on comparing two or more versions of the same element in order to find the most efficient one. It is used to test any kind of variation (ad copies, banner placement, video thumbnails and so on) while all other elements of these objects remain the same. Internet traffic is split between the objects equally so that after a while, marketers could see which of these versions perform better.

For example, if I’m not sure which of two headings will bring me more sales, I can test both these options. After a week or two, the test will show that the A variation generates 10% more sales than the B. Now I know what to choose.

Sometimes you need to compare more than two variations. While it is possible to make an A/B test for three or even four options, it’ll take more time: you’ll need to direct enough traffic to each of the options, so the more variations you test the more traffic portions you need.

Another thing to remember is that split testing is used to compare objects that are totally identical to each other except for a single element. Otherwise, the results can be unreliable.

We have already mentioned the importance of testing your marketing materials, strategies or audiences. This time we will talk about how you can use split testing on Facebook.

There are several ways you can launch an A/B test on Facebook.

Split testing: Facebook campaigns

The first method allows users to compare Facebook advertising campaigns to each other. Keep in mind this: whether you want to test particular ads or ad sets, it’ll compare them on the campaign level. We’ll get to it a bit later.

To start, go to your Ads Manager and create a new campaign.

Creating a new advertising campaign in Facebook Ads Manager for split testing

After choosing a type of campaign, Facebook will ask you to customize the settings. One of the fields there is named “A/B Test”. This is what you need. Simply click on the “Get Started” button and continue customizing the campaign structure.

A/B test option in new Facebook campaign settings

This campaign will become your “original” campaign, or the first of the two variations you want to compare.

After you click on “Publish”, Facebook will show another box called “Create A/B Test”. Continuing will let you create another campaign for comparison, or the second variation.

Screenshot of Create A/B Test box in Facebook Ads Manager

In the “Variable” field, you can select what exactly you want to compare. Facebook will make a new campaign identical to the original one except for this particular detail. Your options are:

  • Image (it’ll create identical campaign with different images to experiment with Facebook ad designs)
  • Video (same but with videos)
  • Ad Text (a new campaign with an alternative ad text)
  • Age and Gender (self-explanatory)
  • Saved Audience (will compare identical campaigns targeted at different audiences)
  • Custom (will create an exact copy of the original campaign and let you customize anything you want in this copy; this option is useful for testing multiple differences)

Split testing: Facebook allows you to choose from a list of variable you want to test

After choosing the variable type, click on “Next”. It’ll take you to another page where you will see two versions of your original campaign which you are going to test.

Example of split testing on Facebook. The user has to choose a new ad picture for comparison.

In fact, Facebook will actually make three campaigns: the original one, a Version A (Control) which is an exact copy of the original one, and a Version B (Variant) which is going to contain an alternative variation.

Here you’ll have to pick this variation. In my example, it is an alternative ad image. After that customize the rest of the settings. Pay attention to the daily budget settings: this sum will be split by Facebook between the two versions equally.

Another important field here is “Key Metrics”. By choosing one from the list, you tell Facebook which ecommerce metric to use when deciding the winner such as the cost per conversion, cost per link click, etc. For example, “Cost per Purchase” will probably be the best option for conversion campaigns aimed at converting users into buyers.

As for the “Estimated Test Power” index, don’t take this information too seriously as Facebook’s estimations are pretty vague.

After that, click on “Create Test”. Facebook will create three campaigns that you can see in your Ads Manager, two of which will be scheduled for split testing.

Another way to launch an A/B test on Facebook is to tick a box near a desired ad, ad set or campaign and click on “A/B Test” on the panel.

An alternative method of creating a split testing campaign in Facebook Ads Manager

This method will also create a split test on a campaign level just like the method I have described above.

As I mentioned before, although you can choose variables for comparison, Facebook will actually test campaigns. If you want to compare standalone ad sets or ad variations within one Facebook ad campaign, you’ll have to use another method.

Split testing: Facebook ad sets and ads

In order to run A/B tests on Facebook for ads and ad sets, you need to have an existing campaign. Pick an ad or an ad set and click on “Duplicate” under its name.

Screenshot of duplicating a Facebook ad in Ads Manager

In a new box, click on the “Create a test…” button under “Original campaign”. Unlike the previous method, this one will create a copy of the existing ad or ad set within an existing campaign, so you will end up with just two test subjects. The original becomes the test A and the copy becomes the test B.

Click on “Duplicate” to continue.

When duplicating an ad or ad set, you can create an A/B test to compare it with the original one

In the new box, you can edit the copy, thus making different variables. Although you can make a completely different ad, marketers usually change only one parameter. Also, pay attention to the budget section.

The “Daily Budget” line shows how much money you wanted to spend on the initial ad or ad set. The “Original” and “Copy” lines indicate how this sum will be split between the newly created test subjects. Make sure it’s split equally.

After finishing with the settings, click on “Publish”. Now you can see these two ads or ad sets in your Ads Manager being scheduled for testing. This is how you can test Facebook ads and ad sets without creating a new campaign for each variation.

Facebook Experiments

There’s yet another way to launch a split test on Facebook from the Experiments section.

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However, this method lets you compare either ad sets, campaigns or campaign groups, which will be hardly useful for small businesses like dropshipping.

Split testing on Facebook lets you analyze your marketing materials, targeted audiences, ad placements and other nuances. By using this information, you can pick the best performing ads and substantially improve your dropshipping business.

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What Is Remarketing? 6 Tips On How To Retarget Customers On Facebook

What is remarketing and why is it important for your business? In this article, we are going to talk about when you should use it and what kind of ads work best for retargeting Facebook audiences.

What is remarketing?

Remarketing, or retargeting, is a digital marketing strategy that implies advertising products or services to the part of a target audience who have somehow interacted with a business’ website. In most cases, such ads are served to the people who watched your video ad, visited your website, or put products into the shopping cart.

Online businesses aim at raising their conversion rates (i.e. the number of actual buyers) as high as possible. However, the majority of the initial target audience never buys anything.

At this stage, we call such people a cold audience: they never heard of your brand and never interacted with your website, products or services. Most of them show no interest in the ads they see and will never convert into site visitors or buyers.

Those of them who somehow interact with your business become a warm audience: they show a certain degree of interest and are more likely to convert. Those who purchase products or services (and don’t complain after that) or those who get to the checkout but leave for whatever reason become a hot audience: they already trust you and often agree to spend more money after seeing another ad.

Why does your business need remarketing?

As you could guess, hotter audiences are smaller. As you move through your sales process, you lose potential customers, but they can be brought back. With remarketing ads targeted at your warm audience, you have another chance to convert them into buyers.

Targeting a warm audience is a huge benefit of remarketing. Those are people who are already familiar with the type of product you advertise and your online store. Moreover, since they interacted with your ads, posts or website, they are sincerely interested in your product, which is why they are much easier to convert.

Some of them simply need to be reminded of your offer, others need to know a benefit you didn’t mention in your initial ad. Some people just need time to think about your offer.

AliDropship team’s experience with our self-owned dropshipping stores shows that remarketing campaigns work much better than standard advertising campaigns on Facebook. Even when regular advertising campaigns only cover the expenses, remarketing can fix it and make advertising profitable.

Remarketing basics: Whom to target?

Our team starts advertising products on Facebook with Page Post Engagement campaigns designed to trigger engagements (likes, reposts, and comments). After that, we launch advertising campaigns targeted at Facebook interests or lookalike audiences. Clearly, both of them are cold audiences: they’re not familiar with our offer yet.

After these people see our ads, the warmest part of this audience can be divided into at least four categories:

  • Users who watched 95% of our video ads. Since our team mostly uses video ads, we can tell if a person is interested in our product when he or she watches the ad to the end.
  • People who go to our website. Each Facebook ad contains a call to action which leads users to a corresponding online store. Obviously, if someone clicks on it, he or she must be interested in the product.
  • Site visitors who put a product to the shopping cart but never bought it. Obviously, this category of potential customers is the warmest.
  • People who put products into the shopping cart and even visited the checkout page. Although they never bought these products, they tried to, which means this is a very hot audience.

In theory, one could also target people who made a purchase (the hottest audience), but in this case, you will have to pick a different product. Besides, if the purchase was made not long ago, offering another product (before the buyer has received the first one) could annoy rather than convince them to purchase again.

To attract this part of the audience, I would recommend offering them new deals, seasonal goods, special offers (discounts, coupons, etc.). And do it after they received their first orders.

For promoting dropshipping stores, AliDropship team recommends launching a remarketing campaign when your warm audience has at least 500 potential customers.

Audience exclusions in remarketing

If you create more than one remarketing audience, certain users will get into several lists.

For example, one and the same user has visited your website and put a product into the shopping cart but never bought it. Now you want to create two remarketing campaigns targeted at site visitors and those who added products to the cart. As a result, this person will get into both these lists.

You want to avoid it for at least three reasons.

  • First of all, seeing too many ads in the feed can annoy people.
  • Second, you may want to use different ads for different audiences so that you could appeal to different motivations.
  • Lastly, launching two ads that follow the same list of people will cost you twice more money with little effect on their efficiency.

That’s why you need to exclude potential doublings.

When creating a new audience for remarketing on Facebook, one has to exclude certain sections

On the screenshot below, we excluded those who visited our site from the audience who watched 95% of our video ad.

Here we have picked a section to exclude from our remarketing audience on Facebook

If you divide all users who could get into remarketing audiences into categories, you will see that all categories belonging to higher tiers also belong to lower tiers. Let me demonstrate.

Let’s suppose that one thousand Facebook users watched your video ad. This is a low tier category. Some of them visited your site. This is a high tier category. Not all people, who watched the ad, decided to visit the site. But all the people, who visited the site, had also watched the video ad.

Likewise, all the people, who put something into the shopping cart, had visited the site, but not vice versa. Keep that in mind when making exclusions.

Facebook remarketing tips

1. Make several ads for each ad set

Facebook’s algorithm can analyze how different ads perform and pick the best one. After that the platform will start spending more money on the winning ads. That’s why we recommend creating more than one. Set the budget to $2.5 a day and wait till you have a clear winner.

Screenshot of how Facebook breaks down your advertising budget

Since you can’t set a budget for each ad individually, you will have to make some calculations. For example, if an ad set has four ads and you want to spend at least $2.5 on each of them, set the ad set budget to $10, so that the algorithm could divide the money between the ads within this ad set. Same goes for campaign budgets.

2. Keep an eye on your campaign

Sometimes Facebook keeps spending budgets on ads that bring no results. Actually Facebook should stop doing it when it sees it’s ineffective, but sometimes it just wouldn’t. That’s why we recommend monitoring the campaign and turning off such ads on your own.

3. Keep an eye on the frequency

Frequency shows the average number of times a single user has seen your ad. We recommend keeping this parameter at 3-6. But sometimes even 2+ is enough to bring sales.

Screenshot of Facebook ads and their frequency metric

4. Number of views doesn’t equal number of conversions

As a rule, the more people see your ad the more of them convert. But sometimes an ad generates lots of views but too few sales. So, keep an eye on these two metrics and don’t hesitate to turn off the ads that don’t result in sales despite a high number of views.

5. Match ad copies to audience’s temperature

Don’t forget that a remarketing audience can be divided into sub-audiences, with each having different temperatures, i.e. levels of interest. Or you could say that different segments of the audience have different interests.

Therefore, we recommend creating ad copies with corresponding content. Motivate potential customers with different arguments, pictures, videos or calls to action to match their level of interest.

6. Retarget recent visitors

Even if a person has visited your website, he or she will get “colder” as time passes. A visitor from a week ago is much warmer than the one from half a year ago. Therefore, retarget only those who interacted with your business not longer than a month ago.

What is remarketing? For ecommerce entrepreneurs, it is the most effective marketing strategy that can push your business from stagnation to regular profits. A successful dropshipping store also requires sought-after goods, which is why I recommend checking AliDropship’s Premium Products that come with marketing and remarketing materials as well as target audience recommendations.

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What Are The Benefits Of Advertising Online On These Popular Platforms?

Which is a benefit of advertising online? In this article, we’ll talk about why your business (be it a traditional one or an ecommerce store) needs digital marketing.

Any business wants to promote products or services in order to raise sales. Before the internet, companies had plenty of promotion channels such as TV, radio, billboards, magazines, cold calls, etc. Many of them stay effective even now.

But with the internet and ecommerce evolving, marketers develop new techniques and explore new promotion channels. So, which is a benefit of advertising online and what can different channels offer your business? In fact, there are at least several benefits!

Benefits of online marketing

1. You can pick a relevant target audience

If you compare traditional marketing vs. digital marketing, you will see that this is a huge benefit of advertising online.

For example, if a company advertises female clothing with a TV commercial, half of the audience are going to be men, i.e. people who are not necessarily interested in this product. Same goes for other demographics such as age, interests, profession, etc.

Digital marketing offers a lot more tools and methods to target specific audiences. It increases the conversion rate and cost efficiency of your marketing efforts.

2. Better analytics

Offline retailers have been trying to analyze their customers since long ago. Although many of these attempts were successful, they don’t beat the amount of information digital marketers gather.

Online analytics can tell you which ads brought particular potential customers (by analyzing traffic sources), how long site visitors stay on certain pages, what buttons they click, etc. In other words, online advertising also analyzes customer behavior, which makes your advertising efforts more effective as you gather more data.

3. Affordability

Another important benefit of advertising online is the fact that digital promotion is considerably cheaper than traditional channels. And it’s not about you getting to save a couple of bucks!

Since digital ads don’t require large budgets, even small businesses like dropshipping can enter markets and earn their share of profit to start growing.

4. Speed

Most traditional advertising methods require time. A TV commercial, a magazine ad, a billboard – often you need at least several weeks to get your ads running. But in online marketing, things happen much faster. For example, if you have all the required materials, you can start promoting products or services on Facebook within 24 hours.

Moreover, in online advertising, business owners can quickly change budgets, thus reacting almost immediately if necessary.

In addition to these general benefits of advertising online, various channels offer their own advantages. Let’s analyze them.

Which is a benefit of advertising online with Google Ads?

advertising online with Google Ads

1. Large audience

Advertising is always based on the law of large numbers. The more people see your ad the more conversions you get. This is why it’s important how many potential customers you can reach with a particular advertising channel.

Google processes over 3.5 billion search queries daily. Of course, most of them have little to do with your products, but the number is still impressive. Besides, one can also advertise on Google’s other platforms, namely YouTube and Gmail.

2. High relevance

All digital ads target people who are likely interested in a given product or service. Whenever you see a banner on a random site, there’s a chance it’s advertising something you have searched not long ago.

However, Google’s search ads are much more relevant for users because these ads show up as a response to users’ search queries. In other words, products are advertised to people who are looking for these products and online stores where they can buy them right now.

3. Pay per click

When you advertise online with Google Ads, you only pay for the number of clicks. So, if nobody clicks on your ads, you won’t have to pay.

This might be a minor benefit, but compare it to traditional marketing methods. For example, if you pay for a TV commercial, the price won’t change no matter how many people see the commercial, contact you and purchase your product.

4. Remarketing

Another benefit of advertising online with Google Ads is the fact that the platform provides remarketing tools. Since the percentage of site visitors who actually buy products is very small, businesses need to reconnect with those who left the site. Thus, remarketing can contribute the overall sales.

Which is a benefit of advertising online with Facebook?

1. Large audience (especially mobile)

Facebook has over 2.7 active users as of the second quarter of 2020. 79.2% of these users access Facebook only via mobile devices, which is extremely important for ecommerce businesses as more and more people interact with brands and shop by using smartphones.

2. Communicating with potential customers

Although today many social media are used as advertising platforms, their primary goal is communication. By creating business pages on Facebook, entrepreneurs can communicate with their target audiences to better understand their needs. Besides, it’s an opportunity to show everyone the human side of your business.

3. Accurate targeting

Facebook’s algorithms are quite good at targeting audiences who are likely to get interested in your products. You can also pick from a wide range of Facebook interests as well as use detailed analytics to improve your targeting.

Which is a benefit of advertising online with Pinterest?

advertising online with Pinterest

1. High purchase intent

Pinterest is a social media that focuses on sharing images. Since the platform’s users see a lot of visual information, they are more willing to buy things from Pinterest. 84% of Pinners use the platform to decide what to buy, which makes it a natural promotion channel.

So, for niches that use visual information actively, Pinterest can be a very attractive platform.

2. Pinners want to discover new brands

People often use Pinterest as a platform to search for new ideas, products and services. 75% of Pinners say they’re “very interested” in new products compared to 55% on other social media platforms.

3. Over 2 billion monthly searches

Since there are so many users interested in unbranded stuff, the number of monthly searches on Pinterest exceeds 2 billion. From this perspective, the platform can be used by businesses to drive traffic to their pages and convert visitors into active buyers.

Which is a benefit of advertising online with Twitter?

advertising online with Twitter

1. Pay per click

Just like Google Ads, Twitter only charges you for desired actions, i.e. only after a user subscribes to your account, engages with your tweet or installs your app, etc. This way you don’t have to worry about money being spent for nothing.

2. Affordability

The average cost per click on Twitter equals $0.38, which is lower than prices on other popular social media.

3. Accurate targeting

Unlike Facebook, Twitter allows advertisers to target audiences by keywords and hashtags, which increases the accuracy of your campaigns. One can also target people who recently saw or engaged with one of your tweets.

Which is a benefit of advertising online with AdRoll?

advertising online with AdRoll

1. Can run ads on social media

AdRoll is a marketing platform similar to Google Ads. However, unlike Google, it is capable of running ads on social networks such as Facebook and Instagram, thus benefiting from all their advantages.

2. Newcomer-friendly

While Google Ads is designed for entrepreneurs familiar with online advertising, AdRoll is more newcomer-friendly. The platform’s team can even help clients create ads for any campaign.

3. Great remarketing potential

One of AdRoll’s strong areas is remarketing. The platform is capable of collecting data and following users who visited your online store through a wide database of websites. It can also be used for retargeting email campaigns.

Which is a benefit of advertising online? As you can see, in addition to general advantages, different advertising channels and marketing platforms provide businesses with a huge variety of tools and audiences to suit your business should you decide to launch a dropshipping store.

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7 Facebook Advertising Mistakes That Can Hurt Your Business

Do you keep promoting your dropshipping store on Facebook with no results? Perhaps, you’re doing it wrong! Here’s a list of Facebook advertising mistakes you should avoid.

Facebook is a great platform to advertise a product or service, especially for a small business. With over 2.7 million people using Facebook every month, one can reach any target audience for a reasonable fee.

However, things don’t always go as planned. Sometimes entrepreneurs keep spending hundreds or even thousands of dollars, but the sales just won’t rise. Some people even think they’re wasting money and switch to other promotion channels.

There can be many reasons for it – from a wrong niche choice to common advertising mistakes. Let’s see what they are.

Facebook advertising mistakes: #1 Testing each and every product idea

We at AliDropship often recommend testing everything before investing money. This includes selecting products to dropship, choosing Facebook creatives and ad types, customizing target audience and so on and so forth. The point is you can’t be absolutely sure what will work and what won’t, which is why testing comes first.

But too much of a good thing is good for nothing! Some dropshippers start testing each and every product from AliExpress they find interesting despite the fact that even a little testing requires investments. As a result, people spend small sums of money here and there, but after a month, the total amount spent equals hundreds of dollars.

Here’s what you need to remember: making Facebook ad mistakes is Ok. They’re inevitable. The question is how often you make them and how much they cost you.

Solution

Whenever you find a product or when a product idea just suddenly occurs to you, the desire to test it is understandable. But there are other methods of evaluating dropshipping goods before launching a real ad on Facebook.

In one of my previous articles, I described how our team tests product ideas. The best part of it that you only have to pay for an ad analyzing platform. In our case it was AdSpy which isn’t cheap, but you can use the cheaper BigSpy. Every other step won’t cost you a penny.

This way you will be able to sieve away the worst of your ideas without having to pay for test ads on Facebook.

Mistake #2: Not paying attention to product pages

One may think that this has little to do with Facebook mistakes: after all, this problem lies in your website rather than in advertising. But the truth is that in digital marketing, landing pages are as important as ads leading to them.

When someone clicks on your Facebook ad, it means he or she is interested. But it doesn’t mean this person has a serious intention to buy. When users get to your product page, they can still leave if they don’t like it.

Solution

Your tasks here are:

  • Not to scare away potential customers
  • Convince them that the product is good and buying here is safe

To do that, you need high-quality photos as well as videos and GIFs if available so that visitors could see all the details or how the product works.

Detailed description is another important part of a good product page as it can tell potential buyers about the product’s materials and dimensions, about the purchase condition, shipping options, etc.

Also, make sure to import customer reviews with real customer-made photos because they are the best testimonials you can ever have.

Here you can learn more about how to make a perfect dropshipping product page. Also, you’re welcome to watch this experience-based, FREE webinar on running a successful dropshipping store: everything from creating a powerful product page to launching a winning promo strategy is covered!

Facebook advertising mistake #3: Wrong ads

This category embraces a number of Facebook ad mistakes one can make.

First of all, beginner dropshippers often invest a lot of money in an ad campaign that uses low-quality creatives, i.e. ads. The problem may lie in the quality of pictures, your ad’s thumbnail, the calls to action you use, what ad copy you write, etc.

Ok, sometimes you just happen to create a bad ad. But the mistake here is to keep spending money on something that clearly isn’t working.

This leads us to the second common mistake – not to test different creatives. Often you can’t be certain what your potential customer will or will not like, what will or will not draw their attention. That’s why we recommend creating several ads, testing them and picking the best performing one.

The third Facebook mistake is not to use video ads. Using pictures is certainly easier than looking for a suitable video on AliExpress and then making an ad from it. But in practice, a single video ad can be much more effective than several banners.

Solution

To summarize the above, always create several ads and test them. If you see that one of them isn’t working, turn it off before it “eats up” all your budget. Finally, whenever possible, use video ads.

Read this article to learn how to make great ads for Facebook.

#4 Not optimizing Facebook advertising campaigns when they run

Even when you test ads before picking one and investing larger budgets in an ad campaign, there are still surprises awaiting you. How an ad performs can reveal new details about audience targeting. As the campaign keeps running, you can accumulate enough data to change the original settings.

However, some entrepreneurs simply ignore these new facts.

A similar mistake is when dropshippers make up targeting strategies based on their subjective feelings and keep running these campaigns despite the new information.

Solution

A good entrepreneur never stops analyzing his or her ad campaigns or targeting strategy. Whenever the statistics show that something can be changed for the better, they do so.

#5 Running Facebook advertising campaigns with no strategy in mind

One of the worst Facebook ad mistakes is to launch a campaign (or several) with no particular expectations or plans.

First of all, you shouldn’t expect them to work if they don’t have a clear goal, or a clear target audience, or your ad copy is just a random text written with no regard to the audience’s interests and needs.

The second problem is that such a campaign… can actually work. On the one hand, it’s good. On the other hand, this approach will hardly work again. But this time, you will have no idea why your ads aren’t working anymore because last time it worked all right and what should you do about it?!

Solution

Always do your homework. Analyze potential customers, write interesting ad copies, make relevant videos and banners, analyze your mistakes and improve your ads.

#6 Not trying new Facebook advertising audiences

Picking the right target audience is a very difficult task. Even after the initial analysis, you still have to test them on real ads or PPE campaigns before making the final decision. Most businesses on Facebook use the social media’s “interests” to define their target audiences. However, this method has its limits.

Not always can you define which “interests” will correlate with your product. AliDropship’s team had plenty of cases when they discovered new “interests” long after the initial campaign was launched.

Besides, these “interests” reflect people’s hobbies or concerns, but a target audience is a much more complicated concept. That’s why by sticking to your initial target audience, you may be missing other opportunities to make money.

Solution

Along with the target audience built mostly on the basis of Facebook interests, you should consider using a lookalike audience.

In simple terms, a lookalike audience is created by Facebook based on the behavior of users who visit your site, react to your ads, etc. The platform analyzes this data and looks for similar Facebook users to show them your ads. Read our Facebook lookalike manual to learn more.

#7 Making your Facebook audience too small

Most entrepreneurs realize that targeting every single user on Facebook is useless and too expensive. If you sell female clothing, there’s no point advertising these goods to men. That’s why we need a target audience.

However, by narrowing down the circle of potential customers, you risk making your Facebook audience too small. Although such targeting can (and most likely will) be effective, one can hardly expect a large profit since there are too few potential buyers.

Solution

Instead of sticking to small audiences, sometimes it is more efficient to target more users even if the conversion rate of such advertising campaigns drops. 2% may seem like less than 5%. But 2% of a thousand is much more than 5% of a hundred.

If you don’t want to make these or other Facebook advertising mistakes, you can subscribe to our Premium Products service. Every week, we will send you new dropshipping products which we tested in our self-owned shops. Moreover, along with product data, we also share marketing materials and target audience recommendations.

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How To Attract Buyers And Boost Sales With Animated Facebook Cover

Having trouble with people leaving your Facebook page as soon as they open it? Do you want to find a new way to maintain the attention of your visitors? A great option for you can turn out to be an Animated Facebook Cover. By implementing a modernized professionally made Facebook feature, you will be able to easily captivate the attention of your visitors. 

Many Facebook users aren’t even aware of the ways they can enhance their page. However, with the help of AliDropship’s Animated Facebook Cover, you can set up your page to look significantly more appealing and attract more fans as a result of this.

In this article, we will examine what is an Animated Facebook Cover, why you should get one, and why you should get one for your account. Let’s get right into it!

What is an Animated Facebook Cover?

It is important to understand, what is the first thing everyone looks at when they open a social media page? Generally, upon landing on any piece of content, everyone’s glance first lands on the header. That’s why out of all the elements of the visual appearance, the header stands out as one of the most important.

It is essential to make the first impression count and make it a lasting one. And what better way to do it than to change a regular still cover picture to a professionally made animated cover?

An animated cover provides an additional immersive and engaging way to catch the attention of the viewer. What’s more, this feature is available on all devices! So, whether your visitors use personal computers, tablets, or mobile devices, you can be sure that everyone will see your customized cover.

By implementing the animated cover, you can showcase all of your store’s offerings and all the new deals or sales to your visitors instantly!

Why should you get an Animated Facebook Cover?

Everyone wants to create a visually appealing store page on Facebook, and it all starts with an engaging cover. Want a more memorable cover?

AliDropship’s Animated Facebook Cover will allow your new account visitors to better understand and remember your page, as your cover photo can better characterize your brand and describe your services. We can all agree that it is easier to showcase it in a small video, rather than a still picture. Oftentimes, a video grabs the attention of the viewer much faster than a photo.

How exactly does it work? Similar to videos in the news feed, an Animated Facebook Cover will play automatically, drawing the attention of the visitor directly to it. This can greatly help with keeping the visitors on your page and at the same time increasing their engagement.

You will have three types of the most effective and popular covers to choose from.  Here you can see the examples:

In essence, thanks to Animated Facebook Cover, you can seamlessly demonstrate your brand in different ways to your potential customers or advertise an upcoming sale or event.

What you receive once you place an order for Facebook cover service

After you’ve successfully ordered the service of an Animated Facebook Cover, our experts immediately start working on it.

What comes in the package once you purchase it?

A gif of Big Sale for Facebook

A gif of Sale Announcement for an online store

A Gif Of Sale With Coupon for Animated Facebook Cover

Here are the 3 types of covers you can get:

  1. Free shipping to “50” countries, “500” awesome products
  2. Sale up to “50%”
  3. Sale up to “70%”, use coupon “COUPON TITLE” for “10%” off

Please note that the discount numbers, number of countries, and titles are subject to change, based on your specifications. 

  • Coupon creation of your choice (if needed)
  • A video design pack of covers for various occasions (Christmas Sale, Black Friday, etc.)
  • Instructions guideline that will allow you to easily set up your cover

If you want to change something in the package, be sure to specify all your needs and preferences before our team starts working on your order. You will be given a form where you should describe this in detail.

You will receive your service in, approximately, 1-4 business days.

When your order is ready, you will receive an email notification with a link to a Google file, which contains the essential files.

You will also have all the necessary instructions for an easy and seamless setup.

The process of uploading a cover photo is as simple as uploading a new photo.

All that you need to do is use your mouse to hover over the cover image on your Facebook page and a camera icon should appear – click it. There you will see a couple of options: select a video from your library or upload a new video/photo. Then, choose a video that meets the requirements.

Furthermore, you do not have to worry about the video parameters. You will receive a 20-second video that meets all the Facebook requirements.

Final thoughts on the Animated Facebook Cover service

An example of Video Cover For Facebook

All things considered, thanks to an Animated Facebook Cover, along with a more visually attractive page and the chance to engage your audience, you get:

  • A store page that is 3 times more attractive to visitors
  • An opportunity to engage customers 24/7
  • An awesome cover made by specialists that will convey a message about your best offers and encourage your visitors to purchase from you, which will result in you making a higher profit

At the end of the day, by installing an Animated Facebook Cover you get an advertisement for your brand. It doesn’t matter if you’re simply showing your products or introducing your brand or the services you offer – it will make a huge difference in any case!

An animated cover can significantly boost the appearance of your page thus bringing in major benefits. Our specialists handle the creation of an Animated Facebook Cover with great care and attention to detail. If you wish to improve any other marketing aspects of your store, be sure to check out other services we offer.

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This Is How You Can Profit From A PPE Facebook Campaign

AliDropship team uses page post engagement ads in promoting our self-owned dropshipping stores. It could seem strange since such campaigns usually don’t lead to purchases. In this article, I’ll explain the purpose of using PPE Facebook campaigns.

In one of our previous articles, we described how to search and test Facebook interests. You might have noticed that our first step was creating and running a PPE campaign. However, such campaigns usually result in no sales, so you may wonder why create something that brings no profit.

Actually there’s a number of reasons why AliDropship team uses PPE ads on Facebook in their strategy. But before that, let’s find out what this is all about.

What is a PPE Facebook campaign?

PPE stands for Page Post Engagement. It’s a type of Facebook advertising campaigns aimed at stimulating the engagement rate of a given post as opposed to other typical objectives such as funneling traffic to a website or increasing the conversion rate, etc. The purpose of Page Post Engagement campaigns is to stimulate interactions with a given post such as likes, views, comments, shares and clicks.

By launching a PPE Facebook campaign, a business account owner makes a post popular in social media terms, so to speak. It’s not just about showing the post to more users but also about stimulating activity around it.

How we create PPE Facebook campaigns

Before going to Facebook business account, our team creates materials for future posts. As practice shows, video ads work best, but picture and photo posts can do well too. The team creates not just one but many videos (about 30 seconds long) with different content.

After that, we publish the videos on the Facebook page of a given dropshipping store. Such posts differ from each other: they have different content, or different video thumbnails, or different call to action buttons, or ad texts. The point is we’re not going to use all of them, but I’ll get to it later.

Now, the team launches a Page Post Engagement campaign by choosing to promote existing posts (the videos we published before). This part is important: you don’t want to boost new posts each time you launch a campaign.

We create one ad set per one video post and set the daily budget to $5-15. As a rule, the more you spend the faster you get the results. Depending on how the ad sets perform, the budget can be raised or lowered or you can completely shut down an ad set if it brings no results.

As the campaign keeps running, it generates engagement actions (likes, shares, view, etc.). But as a rule, it doesn’t convert users into buyers (with rare exception). Now it’s time to talk about why we always use Page Post Engagement campaigns.

Why you should use PPE campaigns

1. To test products and creatives

Launching a PPE Facebook campaign which boosts several posts at once allows you to test them. That’s why you want to make more than one creatives with different elements. After a while, you will see how they perform or even will be able to tell what exactly is wrong with them.

For example, this ad set on the screenshot was shut off because its CPC was much higher than that of the other sets and its average play time was only seven seconds. This ad cost us too much and wasn’t really interesting to users, so the team decided it wasn’t worth keeping it active.

After the first few days of testing, you can pick the most efficient ads which you will use in other campaigns aimed at converting users into buyers.

Moreover, based on how a PPE ad on Facebook performs, one can tell whether there’s demand for a given product.

The thing is, Facebook tries to show PPE ads to its most active users, people who statistically like, comment and share more often than others. So, if even such people show no interest in a post, it means you shouldn’t expect much interest from potential buyers.

But if a PPE campaign generates a couple of sales (which is extremely rare), you can be pretty sure the product has potential.

Of course, one can test a product by trying to sell it from the very beginning. But the cost of conversion of campaigns aimed at broad and untested audiences can be really high. So, if the experiment fails, it’ll cost you much more than a failed Page Post Engagement campaign.

2. To collect data for other campaigns

Beside testing products and promotion materials, PPE campaigns are also used to find the most interested Facebook target audiences by using the demographic data collected during the tests.

Moreover, after we launch a conversion campaign, we do not stop the PPE campaign – at least the most successful ad sets. We simply lower the daily budgets to $5 but never turn it off. Instead, the campaign keeps running and collecting even more data which we can use to adjust our targeting settings.

There are two more reasons to keep PPE campaigns running.

3. To increase users’ trust

As I already mentioned, PPE ads on Facebook generate engagement. As a result, the posts get hundreds and thousands of views, comments, shares and likes.

Later, when we use the same posts in conversion campaigns, potential customers see video ads with a high level of engagement. The more likes a post has the more the chances that people will take a look.

Compare these two posts. Which one would you click on?

4. To make conversion campaigns cheaper

Have you ever thought why certain ads on Facebook cost less than others to advertisers? Facebook’s algorithms don’t just show ads to people for money. The system handles them as pieces of content. If people don’t like them (don’t interact with them), Facebook shows them to less people. And when it does, it asks for more money, so to speak.

But if the audience enjoys the content, Facebook tends to show it to more users, the ad posts tend to win bids more often and the cost of promotion goes down.

Moreover, the more people interact with a post the more data Facebook collects, which allows it to target better. As a result, it promotes a post with a high level of engagement more efficiently than a completely new ad with zero interactions.

The benefits of PPE Facebook campaigns: conclusion

PPE campaigns are great for getting started with a new product. It may seem like a waste of money, but it’s not. By spending a couple of bucks, you can test the product and promotion materials. Without this phase, you risk wasting much more money on campaigns that failed.

Besides, by keeping PPE ads running, you make conversion campaigns more efficient and even cheaper.

All this testing allows AliDropship’s team to select the best possible products, marketing materials and audiences. The products then go to the catalogs of our Premium Stores – exact copies of our most successful self-owned websites. As for video ads and banners, you can have them too by purchasing marketing packages along with one of the Premium Stores.

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Got Banned From Facebook? Here Are The Possible Reasons Why!

Today it is impossible to imagine a successful ecommerce business which doesn’t use Facebook and Instagram advertising. However, Facebook is famous for being extremely suspicious and banning lots of accounts. In this article, I will tell you why people get banned from Facebook, how you can avoid it and how to appeal a Facebook ban.

What is a Facebook ban?

A Facebook ban is when you are temporarily or permanently denied access to your personal account or when your business page becomes invisible (unpublished) or permanently deleted. It can happen for a variety of reasons and can have various consequences. In the worst case scenario, you won’t be able to restore the pages by any means.

What happens when you get banned from Facebook?

Facebook and Instagram advertising are a must for any online business including dropshipping stores. From this perspective, Mark Zuckerberg has created something outstanding. But getting blocked on Facebook isn’t just an unpleasant annoyance.

Sometimes, Facebook only imposes restrictions on what you can do for a time. For example, it can ban you from posting for several days. Harsh, but you can live with that. But for more serious violations, it can disable your page permanently.

When you use Facebook advertising as your main source of customers, losing access to the account can kill your business. You can’t post anything, can’t launch, start or even stop advertising campaigns in Ads Manager, can’t respond to other Facebook users (your customers) – can’t do anything.

A lot of people report getting banned from Facebook for no reason. Although Facebook’s AI does make mistakes, there’s always a cause. Facebook even provides users with Terms and Policies explaining why their accounts may get banned. However, it’s often difficult to tell which rule you violated.

Most of the problems arise from the fact that it’s Facebook’s AI that blocks accounts. After it happens, one can file an appeal, and that’s when you get to talk to real people. But until then, every activity on Facebook is monitored by a computer whose algorithms are very formal.

How long does a Facebook ban last?

How long a Facebook ban can last depends on what you violated and how often. For repeat offenses, the block can last up to 30 days. But it’s not the worst part. In certain circumstances, an account can be banned permanently with no way to unblock it.

AliDropship’s team is well familiar with the problem. That’s why we’ve decided to share our own thoughts with customers.

Here’s the list of uncommon reasons why Facebook bans your account according to AliDropship’s experience.

How to get banned from Facebook (personal page)?

 

You need a personal Facebook account to manage your Facebook business account. If it gets banned, you won’t be able to launch new ads or even stop your current ads!

You probably already know the most common reasons why Facebook can suspend a page like hate speech, threats, spam and so on. But here are some less common actions that’ll get you blocked on Facebook for sure.

1. Follow suspicious groups or add suspicious people to the friends list

Having one or two people whom Facebook considers suspicious among your friends is Ok, just like following one or two suspicious groups. But if the platform’s AI finds too many, it can think that you’re going to use the account for something prohibited.

So, treat your personal Facebook page just like a regular user who wants nothing to do with shady characters or groups.

2. Perform too much or too little activity

If you follow too many people, or post too much, or like too many posts within a short time, Facebook thinks you’re a spammer or a bot. At the same time, if your account demonstrates no activity at all, Facebook thinks it’s fake. Avoid such deviations from the norm.

3. Use Facebook business account only

Another way to get banned from Facebook is to ignore your personal page and use the business account only. From the AI’s perspective, you look like someone who created a personal page only to get access to a business account and now you’re going to spam ads all over the platform.

Even careful people with business accounts get banned from Facebook. Sometimes it happens by mistake; sometimes the real reason remains unclear. In any case, make sure you’re not the only one with access to Ads Manager. Otherwise, if you get blocked, you won’t be able to stop advertising campaigns, so your money will go to waste. Give access to a relative or a friend you can trust.

How to get banned from Facebook (business page)?

Facebook groups are created not only by media companies, but by businesses as well. Although one can advertise standalone products on Facebook with just a personal page and Ads Manager, it’s a good idea to also create a page for your dropshipping store.

It’ll let you build a community around the brand and the niche it occupies. After all, Facebook is visited by 2.6 billion users every month.

But Facebook can block a group page as well. Here’s how you can make it happen.

1. Delete comments

This is one of the less obvious ways to get banned on Facebook. Whenever you dislike someone’s opinion, you can either delete or hide a comment. While hiding them is considered Ok, when you delete comments, Facebook thinks you’re trying to hide the truth from your customers.

2. Don’t try to respond to customers’ complaints

Simply hiding comments seems like a good solution. But it won’t last long. If a business ignores complaints, its reputation suffers, and Facebook can decide that it doesn’t want disreputable retailers. So, make sure to do your best to satisfy angry customers.

3. Make someone who broke Facebook rules the admin of the store

Facebook doesn’t forget what you did. For example, if you post offending content for the first time, Facebook may block you from posting for the next 24 hours. But if you do it again, the account may get banned.

Allowing someone who broke Facebook policies before to become the admin of your store’s page won’t necessarily get it banned. But it’ll negatively affect its statistics.

4. When creating ads, use pictures different from actual products

And not just pictures. Any kind of mismatch between an ad and the actual product it advertises can lead to getting blocked on Facebook. This is how the platform punishes businesses that try to misinform clients. If you want to get banned from Facebook, go ahead and lie about the price, the colors, models, etc.

5. Use automation tools too much

Probably all social media hate auto-posting and bots. First of all, when somebody uses a bot to create a Facebook page, it is probably because this person is trying to hide his or her identity. Second, if an account is managed by a bot, it can start publishing dozens of posts with spam content, which nobody wants.

As a result, when one uses such tools too much (not only to auto-post but to follow and like other users as well), Facebook can ban the page.

How to appeal a Facebook ban?

1. If Facebook suspended your personal page

Any kind of policy violation often results in Facebook suspending your personal page. In this case, when trying to login, you will find the following message.

Got Banned From Facebook? Here Are The Possible Reasons Why!

You need to send them a photo of yourself or your ID to confirm that the account wasn’t stolen. After that, all you can do is wait.

Got Banned From Facebook? Here Are The Possible Reasons Why!

Checking the personal information can take several days. After that, you will be either asked for more proofs or allowed to login.

2. If Facebook refuses to unblock your page

Facebook can also decide to disable your account permanently, and you’ll see this:

Got Banned From Facebook? Here Are The Possible Reasons Why!

In this case, you can appeal the ban by clicking on the “Go to Help Center”. On that page, click on “Let us know”.

Got Banned From Facebook? Here Are The Possible Reasons Why!

And again, you’ll be asked to upload a photo of yourself or your ID with more detailed information, after which you’ll have to wait.

3. If Facebook unpublished a business page

If a policy violation comes from your business page, it’ll be unpublished by Facebook, i.e. nobody except you will be able to see it on the platform. Sometimes the warning looks like this:

Sometimes it looks like this:

To make it visible again, you can try filing an appeal. Click on “Disagree with the decision” or “Appeal” (depending on what message you received). Then wait for Facebook’s final decision.

If you don’t have time to wait or Facebook has deleted the page permanently, you can recreate the page by making an exact copy of the previous one. However, you should take into account the mistakes you made to prevent similar situations in future.

All the experience AliDropship’s team gains from managing our own shops helps us minimize the risk of getting banned from Facebook. It is also used to create Established Stores – unique dropshipping websites which have the most profitable products and active social media accounts. By purchasing one of them, you become a sole owner of an already working business!

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Facebook Interest Targeting Guide: How We Search And Test Interests

Everyone advertises on social media and Facebook in particular. While there are many targeting options including age, gender and location, one has to pay a lot of attention to Facebook interest targeting as this method has proven to be really efficient.

We’ve talked about the importance of knowing your target audiences before. But learning who actually wants to buy your product isn’t that simple. AliDropship’s experience with self-owned dropshipping stores has taught us that interest based targeting is the most efficient way to reach potential customers.

In this article, I will cover a step-by-step method of Facebook interest targeting used by our team.

Facebook interest targeting step #1: Page post engagement (PPE)

The search starts with creating a PPE campaign, so choose “Post engagement” as your goal.

Facebook Interest Targeting Guide

At this point, you don’t want or expect to sell any products at all. It’s Ok, don’t freak out. We need it to collect data and understand who our ideal customer is.

But first, we need to create a post devoted to the product we’re going to advertise. Its purpose is to trigger engagement, i.e. likes, comments and shares. Such activities can indicate whether or not people are interested in the content. Later we can use the same post to attract actual customers, but right now trying to convert the audience will cost you too much.

Something like this should do.

Facebook Interest Targeting Guide

 

Why not create a Facebook ad right away? Because when you use an existing post for advertising, it accumulates likes and shares and advertising it again will get even cheaper. That’s why AliDropship’s team always creates posts first.

Now we’re going to start a Facebook advertising campaign to show this post to different people. But to whom? Here you’ve got two options.

1. Speculating on interests

If you promote a product belonging to a clear niche, it’s more or less easy to tell at least some facts about potential customers you want to target on Facebook and their interests.

If you’re selling a toolset, you can expect potential buyers to be interested in building, carpentry, renovating, car repairing, etc. It doesn’t mean you can’t be wrong about them, but it’ll narrow down your search to a few options.

Whenever possible, AliDropship’s team picks 5-10 interests in a corresponding ad set within a PPE campaign to narrow down the potential audience.

Facebook Interest Targeting Guide

2. Not speculating at all

Sometimes, products are just too… versatile? You can’t tell for sure what interests potential customers may share, which makes Facebook interest targeting at this point almost impossible. For example, what can you tell about this mop and bucket?

In this case, the team doesn’t set interests at all and focuses on other demographics.

In both cases, you also want to limit the audience to one or several countries. The team usually picks the US, Canada, the UK and Australia as these markets have lots of solvent purchasers and people there speak English.

As for other parameters (mostly gender and age), at this point, you want to widen them as much as possible unless you’re absolutely sure about the age and gender of your potential customers.

Facebook interest targeting step #2: Testing ad sets

Now it’s time to run the PPE campaign to test audiences. In order not to spend too much money, the team monitors the campaign’s performance and stops ad sets if they demonstrate poor results. One or two days is usually enough to collect data.

One can also make the ad sets stop automatically after they accumulate a certain number of impressions. We usually set the limit to 2,000 impressions. As for their daily budget, the team sets it to $5, which is usually enough to test the ads.

However, if certain ad sets perform well, keep them running even after the test because PPE campaigns are good for warming up potential customers.

Whether you picked a number of interests for the ad or not, Facebook will show you the general statistics that includes such demographics as gender, age, location, devices used, etc.

If you used not one but a number of creatives during the test, you can also pick the one with the highest numbers.

To know what’s good and what’s not, look at both CTR metrics (All and Link clicks). Higher numbers indicate that more people interacted with the ad or followed the link to your website. Also, pay attention to the cost per unique content view as you want it to be as low as possible. Other metrics are less important.

Facebook interest targeting step #3: Conversion campaign (test)

Although at this point, we already know some facts about our target audience, we can do better.

The team creates a new campaign and sets the goal to Conversions. We use the data received during the previous phase to narrow down the audience and create several ad sets. This time, we’re going to set one interest per one ad set.

If it’s a niche product you’re advertising, pick the interests you came up with when creating the PPE campaign. If the product was too “versatile”, now is the time to make up some interests for it.

We didn’t do it during the PPE phase because without having the slightest idea on what interests to choose, there’s a high chance Facebook will show the ad to completely uninterested people. But at this point, it’s Ok since we’ve already collected certain data and want to test potential interests.

When potential interests of your Facebook audience are unclear, you can analyze the existing customers of your competitors.

Use AdSpy to find Facebook ads promoting similar or identical goods or simply search for them on Amazon. Then read comments, visit the Facebook pages of random customers and check what they like and what pages they’re following. All this can give an idea or two on what their interests are.

I described this method in the article on finding a target audience on Facebook.

Facebook interest targeting step #4: Conversion campaign (final adjustments to your Facebook interest targeting)

During this phase, your ad campaign should start converting Facebook users and turning them into buyers. However, expect some of the interests you have chosen to work worse than others.

If they perform too poorly, turn such interests off and focus on the more successful ones.

Furthermore, now that you are certain about at least one or two interests of your potential audience, you can use Facebook interest suggestions to expand the list. Simply type in one of the discovered interests and click on “Suggestions”.

Another method of Facebook interest targeting is searching for pages related to your products with Audience Insights. You can find this tool in Facebook ads manager.

If the product you’re going to advertise is obviously associated with certain interests (like gardening or plush toys), simply choose it in the “interests” field and look at the “Page Likes” tab. Facebook will show you what pages gather most of the likes from people with this interest.

After that, you can check if the Facebook group’s name can be found among the interests in your ad sets. If there is one, your ad will target people who interacted with the given Facebook group.

After another round of testing, you will have quite accurate information on what interests work best with a given product on Facebook.

If you find Facebook interest targeting to be too much trouble, consider purchasing one ofAliDropship’s Premium Stores – precise copies of our own dropshipping websites with the best-selling goods within wide and profitable niches. Along with a store, you can also buy marketing materials including recommendations on target audiences and their interests.

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