The Landing Pages add-on features several templates you can use to give your dropshipping store a major boost. One of them, the Lead Generation template, will let you not only close the sale, but also collect buyers’ contact information to use in your further marketing campaigns.
Why lead generation is important
Let’s imagine a situation.
Someone visits your online store. This user browses the category pages, opens a couple of product pages, looks at the images, reads customer reviews… and then leaves.
Will this particular site visitor never become your customer? Well, probably… unless this person left some contact information before leaving. In this case, you still have a chance to get this user back and convert him or her into a buyer.
In digital marketing, contacts received from potential customers are called leads. Some marketers refer to leads as people who show interest in your product and contact you to learn more. The process of acquiring leads (their phone numbers, email addresses, etc.) is called lead generation.
While lead generation is an act of advertising, it differs from a standard ad in that you collect the contact information of those who click on ads.
Of course, it would be great if your business could convert people into buyers right away. But unfortunately, in real life, most people don’t buy anything when they visit your site for the first time.
So, lead generation is important for your business for several reasons.
1. Leads are easier to convert
A lead isn’t a buyer yet, but nor is it a random person who has no idea about your offer. For example, if I run an ad that promises to solve a particular problem, most people who are going to see this ad will just ignore it.
But those who click on it and give me their emails are probably concerned with this problem. Therefore, they’re interested in my solution, which makes them much closer to making a purchase. In other words, leads demonstrate a higher conversion rate.
2. Leads don’t go away
As I’ve already mentioned, if a regular site visitor leaves, you will never reach him or her again. At least, unless this person decides to come back.
But a lead is still there. As long as you have the person’s email address, you have at least a few chances to convert him or her.
3. Leads can buy again
After leads become customers, you still have their contact information. So, depending on what kind of business or products you have, you can contact them again to offer something new, thus turning them into regular buyers.
Lead generation template for single product pages
To generate leads, online businesses use sign-up form builders. Such tools add a box to your webpage where website visitors can leave their emails in exchange for an incentive. AliDropship takes it a step further.
Instead of adding a contact form to a page, you can create a landing page completely dedicated to a particular product.
Our Landing Pages add-on lets you turn any regular product page into a landing page without having to hire a professional developer. You can choose any of its customizable templates depending on your objective.
And if your goal is collecting leads, go for the Lead Generation template.
Like any other landing page template, this one lets you build a single product page. Compared to standard product pages, these offer a number of benefits.
- With a single product, you only need to target a relatively narrow audience featuring clear interests. It’s easier and more efficient than targeting an audience who could be interested in a whole range of related goods.
- Using a landing page template is a good idea if you’re experimenting with a new product or if this product is different from the rest of your offers. Site visitors won’t get confused by this difference because they will land on a stand-alone page.
- Landing pages are great for promoting limited-time offers.
In addition, the Lead Generation template lets you connect the call to action button to your MailChimp account.
This form offers a discount in exchange for visitors’ contact information. In this example, it doesn’t even tell you how big the discount is, which teases customers even more!
So, site visitors wishing to get a discount will have to enter their emails. This is how the template lets you collect contact information that you can later use in email marketing.
How to create lead-generating landing pages?
After installing the Landing Pages add-on, enter the admin panel of your dropshipping store, click on the “Landing Page” and “Create New”. After that, select the Lead Generation template. One can also use Landing Pages with our Bulk Discounts add-on and combine the features of these solutions.
Now you need to choose a product for which you are creating this landing page. Select one from the list of your goods. The template will use the information from its original product page.
Then give a name to your newly created page. This name will be displayed only in the admin panel to make finding the page easier for you.
And finally, set a URL for the landing.
The Landing Pages add-on will automatically add the product information (title, price, variations, etc.) on the page.
Unlike standard page templates, the add-on features a range of customization functions so that you could customize your landing page in any way you want. Thanks to its intuitive interface, you can give rein to your imagination and build a page of your dream!
Customizing the lead generation template for your landing page
The default page design features all the elements necessary for a high conversion rate: store features, guarantees, product details, available payment options, and of course customer reviews imported from the original product page. Don’t forget that this is probably your most powerful social proof element as customers fully trust only other customers. Knowing what real people think about your product is crucial for potential buyers. In addition, you can customize each section and all the elements within them.
Most of the page elements are located under the “Content” tab in the left part of the screen. Simply drag and drop any of them wherever you like.
You can further customize each element by clicking on it and changing its settings. Additionally, one can duplicate, delete, and move the element with the corresponding buttons.
If necessary, you can also customize the product information in the “Product” tab.
You can also delete unnecessary sections, customize their background color, and change their location by dragging them to where you want to place them.
While this landing page template can generate leads and collect customers’ contact information, it also functions as a product page and can generate sales as well. So, you don’t have to choose between these two objectives.
With the Lead Generation template built with AliDropship’s Landing Pages add-on, you can not only focus buyers’ attention on a single product, but also generate leads and increase the quality of your marketing efforts.