Are you looking for ways to increase the conversion rate of your online store? Have you ever considered using landing pages to boost your sales? Or don’t you know how to create a landing page that is able to generate lots of leads? Well, here are the most useful landing page tips for you!
Do you remember The Auto Merch, our advanced online store? Right, this is the store run using groundbreaking managing techniques perfected by AliDropship specialists.
And this is the store that managed to overcome a $2,000,000/year mark due to its creators’ efforts.
Monthly performance of The Auto Merch
We have already revealed the tactics that let the team behind the store come this far. They are glad to share their invaluable experience to give everyone the opportunity to repeat their success or ever surpass it!
However, we have not touched upon one more issue that is a decisive factor in the success story of The Auto Merch – its landing pages! Fortunately, the store creators kindly agreed to share their unique self-discovered landing page tips for creating the pages that really convert and bring profit!
Disclaimer: The main part of this article comes in the form of an interview with the creators of The Auto Merch online store that makes over $2,000,000/year. The store is available for copying as a part of our beginner-friendly Premium Stores offer for newcomer entrepreneurs.
What is a landing page and what is it for?
Landing page is a specific type of website page optimized to motivate an Internet user to make a purchase. Traditionally, a landing page describes an item, tells potential customers about its main advantages, and convinces them to buy it. Even a person unfamiliar with a product should be tempted to place an order after visiting a catchy landing page.
An interesting thing about landing pages is that you can’t leave them to view other pages on the site. Landing pages have no navigation at all: their goal is to focus the visitor’s attention on the product, so you can’t go and see the parent category, or the Homepage, or anything else. That’s why, if you take a look at The Auto Merch landing page, you’ll see you can only go to the checkout page from there 🙂
The Auto Merch’s landing page itself includes a profound article about the product and a detailed description of its advantages. The checkout page where you are taken after clicking on the ‘Check Availability’ button is designed to convince website visitors to buy a product.
The main factor here is a huge discount motivating to buy in bulk (as a gift for friends and relatives). These are the very measures that let us increase the average order value in our store significantly. Meanwhile, we achieved it without increasing the conversion cost.
Why did you decide to promote your products through landing pages?
The point is that we used to count on single products pages only. However, in this case, it’s not always possible to achieve all the objectives such as increasing average cheque, motivating to buy in bulk, etc. To date, landing pages account for 70% of the whole website traffic. Meantime, single product pages account for the remaining 30%.
We have noted earlier that the store visitors wish to buy products in bulk. However, if speaking about our landing pages, people are a lot more likely to buy in bulk due to the special offers we always provide them with.
What are the landing page tips you’ve discovered?
We have tested multiple landing page layouts and managed to find certain patterns of influencing the buyers’ actions. As a result, we found the way to create a perfect landing page that has a high conversion rate. So now we are ready to share the most useful landing page tips with you!
Daily performance of The Auto Merch
We were working on the texts, gallery image, CRT, discount sizes, feedback section, etc.
In our case, it was the team of AliDropship developers who did the most part of the job. We, in turn, prepared the technical requirements, showed them the examples of landing pages that we had been inspired by, found the pictures for the gallery, and wrote the article. While testing, we were pointing out the aspects that required particular attention.
After all the changes, we analyzed current conversion rate to decide what worked best. Here are our top findings!
Landing page tip #1: how to evaluate a landing page performance
There is nothing challenging about tracking and analyzing the results of your landing page performance. So let’s consider the car organizer, one of our bestsellers, and find out which ad campaigns are more successful.
Facebook ad campaigns for single product pages (November, 9th)
Facebook ad campaigns for landing pages (November, 9th)
As you can see, ad campaigns for landing pages have a lot higher purchase conversion value and ROAS. Meanwhile, the average order value for single product pages and landing pages is $54,81 and $61,89 respectively. Unfortunately, Facebook Pixel is not able to track all the sales. However, if we recalculate manually, we will see that the average cheques are higher, so does the difference between them.
Landing page tip #2: how to choose the items to display on separate landing pages
When running The Auto Merch, we try to analyze the customer behavior and highlight the items that people often buy in bulk. So this is a signal that we should consider creating a landing page for such a product. What’s more, we are now creating some combo offers, and we would like to promote them by means of landing pages.
Landing page tip #3: how to build landing pages in a couple of clicks without any experience
Initially, while creating a landing page for our well-performing product, we had to ask for our developers’ team help as we had to create the page from scratch.
We saw the need for a smart solution that would simplify this specific task. So the AliDropship team of developers started working hard on a new AliDropship tool.
As the result of the cooperation between AliDropship emarketers and developers, Landing Page Add-on was introduced. Kindly read this article to see how Landing Page Add-on works and what it’s capable of!
With this solution created thanks to the cooperation between developers and digital marketers, you can easily make as many landing pages as you want even if you’re doing it for the first time in your life. Sounds tempting, doesn’t it?
And here’s another exciting benefit to note. The landing pages that you create by means of the Landing Page Add-on have a feature that our manually made ones were lacking. This is all about the opportunity to add the shopping cart to a landing page!
In practice, The Auto Merch buyers have been really looking forward to this feature. It would give them the opportunity to buy several variations of the same product and still get the discount for bulk buying. Well, now we are happy that we can improve our offer. So can you!
We hope that the landing page tips of The Auto Merch store creators will help in making the most out of your ecommerce business. Don’t forget that a right landing page is a key to success. And since you are able to build up landing pages in several clicks without any efforts, this success is even closer to you!
What should you get yourself ready for when you run a business from home? Today, we’re talking to Tammy, a newcomer to dropshipping, who’s gladly sharing her ups, downs, and insights. From product strategy to advertising and customer service tips, there’s plenty of helpful details for those making their first steps in ecommerce!
Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.
Hi, please introduce yourself!
Hi, I’m Tammy, a part-time liquor store employee from Australia, and I run a business from home in my spare time 🙂
I’m 26 years old and have always had just a standard casual or part-time job. My current half-time employment works for me because I love having a lot of time to myself to play video games, draw and read. Obviously, that doesn’t pay the bills though, so, I needed to find a way to make extra money while still having the luxury of having time for myself.
How did you start running a business from home?
It only began 6 months ago. Before this, I have never had my own business, as well as previous experience in marketing or ecommerce.
I was just doing some online research on the best ways to make money at home. As I just kept seeing the word “Dropshipping” everywhere, I decided to look further into it. After researching for so long, I told myself it’s time to bite the bullet and get into it. I was back and forth with other dropshipping companies, but after looking into all the pros and cons, chose the most fitting one with the best starting price.
It was in my first month (I couldn’t believe it)! I was shocked! The customer purchased 3 things and I panicked! Haha but it was super easy to process the sale so that felt great!
It gave me confidence to keep going. I didn’t get another sale for another month later, but I was honestly surprised the first one happened so quickly!
How does your business perform now?
Here’s how the things looked like in the first half of 2020:
I still have only 1 store, but I think I’m confident enough to open up another one, now, to double my income!
Sometimes I might have a day or 2 without sales, maybe even 3 days, and I start to lose faith in my business. I just tell myself that this happens from time to time and I just need to keep posting on social media to show everyone what my website has to offer. It usually works and then I get a sale!
What’s your product strategy for your store?
For my first store, I decided to dropship the items that I was interested in. I know that isn’t always a good idea, but I knew the genre well and knew how to advertise in ways that would entice myself to buy. So, to filter out the proper products, I just spent a lot of time searching for specific items and viewing all the reviews left for them.
After I added the first bunch of products to my store, AliExpress now knows what products I’m looking for. So, the platform recommends a lot of great items. A few times a week I’ll spend a while going through recommended products and making sure they’ve sold a decent amount so I know it’s popular enough to add to my store.
For pricing, I use the recommended formula I found on the AliDropship forum. I like to make at least AUD$10-$20 (Australian Dollars) from one item. Sometimes it can be more depending on the product. I found out that most of my customers are either American or British. And as their dollar is a lot stronger than Australian, they tend to spend the most at my store.
How do you promote your store?
Well, first of all, I read all of the emails from AliDropship that include tips on how to increase sales 🙂
Before I even made my first sale, I had made an Instagram account. I just started following people who are interested in the genre of products I am selling. I also made a Facebook account and shared my product posts in Facebook groups with similar interests. It has proven to be very successful!
Now, I’m pursuing the same strategy. I mainly promote the business with Instagram posts. Instagram is amazing for marketing a certain audience. I just searched certain hashtags related to my products and found out very quickly who was interested in the same type of things I was selling. So I followed a lot of them, and most of them followed back and bought from my store.
Every now and then I’ll also do a paid Facebook ad which also covers Instagram as well, and share my product posts in like-minded Facebook groups. Even though Instagram is the most efficient channel for me, I like that Facebook ads show up on Facebook Marketplace, inboxes, videos, stories and everywhere on Instagram as well!
Facebook marketing doesn’t cost a great deal. I usually spend about AUD$40-50 a month on ads, but then I’ll have a week or 2 with no ads to see the difference in sales. I’ve found that I get a huge increase in Instagram followers when I have an ad running, but the sales usually come from those who have viewed my website a few times and then finally decide to make a purchase. So my main goal is to build my following so I can create free posts to entice them.
In terms of daily management, how do you run a business from home?
In the beginning, I was spending around 10 hours a day on building my website. This definitely wasn’t necessary, but I had a lot of time on my hands and I just got carried away with the excitement of creating a cool website.
Now, I probably spend about 1-3 hours a day, just to reply to customer questions, process sales, check tracking and sometimes update things on my website.
The most time-consuming part is usually just replying to FB/Instagram comments and emails. My customers love the customer service I provide (as they’ve mentioned in my website reviews) so I like to make sure I reply to everyone. Sometimes, there can be a lot of questions and trying to find the right answers for every one can take some time.
When it comes to difficult customers, I just try to stay positive. I do get a lot of emails enquiring about when their package will arrive. AliExpress shipping can sometimes be quite slow, yeah. So I just make sure to be as positive as possible, apologise for any inconveniences and try to give them as much information as I can. They all usually understand and are happy to wait a while longer for their items.
Did the decision to launch and run a business from home change your life somehow?
Well, I was very excited to register my business officially, it didn’t cost much. Now, I have a lot more money to play with! I am saving money as well as spending on things that I’ve always wanted. My plans are to open up another store very soon! (Still tossing up between a few niche ideas)
My mother (56 years old) has just decided to purchase AliDropship plugin because of my success. She’s just starting out this month, but her website is looking great!
What can you advise our readers – those who already run their stores and those who didn’t start the business yet?
For those who already run a business from home – Keep going!! If you’re not making much sales just yet don’t give up. Don’t overcrowd your website with too many items. Make sure to have a social media presence! And the most important part is to know your target audience.
For those who haven’t started yet – It’s the best choice I’ve ever made! The hardest part of the whole thing is choosing what to sell, try not to delve into a niche that isn’t very popular, go for what sells the most on AliExpress and try to keep your website thematic. 🙂
This is most certainly an encouraging experience – and a highly detailed business strategy as well! We wish Tammy and her mother the best of luck with their newly launched ventures 🙂
What are the best split test ideas to explore when you’re running an online store? Let’s discuss the most promising options!
When it comes to products, there’s no such a thing as universally acknowledged role models.
Some people tend to rely on their experience, personal preferences, or intuition when they need to decide what products to sell on their websites. Acting on a hunch is more like flipping a coin: you never know what you’re going to end up with.
Some entrepreneurs prefer to follow somebody else’s example. But what works for other stores might turn out to be a dud for you and vice versa. As a business owner, you have to take into account a number of factors such as niche, audience, season, etc.
Others are more inclined to plunge into painstaking never-ending niche research gleaning insignificant details and putting off the store launch. This procrastination can last forever.
Great news: nobody forces you to follow these scenarios. We’re strongly convinced that your best bet is to work out your own success ingredients to be able to take the lead. Here’s how you can handle uncertainty and sail through.
Why experiment with split test ideas?
Split testing has proven to be one of the most effective ways to test-market ideas and get more happy customers. Essentially, split testing is an experiment you can run between two or more variants of a page. With its help, you learn which one converts the best and work out that perfect combination of images, titles, descriptions, prices, and more.
Thanks to the Split Test add-on and its powerful built-in reporting feature, validating product hypotheses and making data-driven improvements has never been that easy (and enjoyable!).
The add-on will help you identify your top-selling products by showing two (or more) versions of the same product page to different customers. You’ll get solid data to act on instead of relying on your gut feeling. Feel free to check our in-depth guide on this new tool here.
Top split test ideas to explore: what to change on your product page?
We’ve put together a list of product elements you’ll definitely want to split test to outperform your competitors. Don’t underestimate minor tweaks – they can lead to great results and generate significant revenue gains.
Worried that your product title might sound a bit dry and boring? Spice it up adding a fancy epithet, why not? Emphasizing product value by using such words as ‘premium’ or ‘exclusive’ might also win you some customers.Try going into more details and make your product title more descriptive to see what effect it has on your purchasing behavior.
Change the wording a bit, make it more personal, more benefit-oriented, longer or shorter, etc. See what emotions – negative or positive – encourage more conversions. Try out different unique selling points to understand which one has a bigger impact and really drives home your value proposition. Here is another idea: make a customer review part of your headline or ask a question.
To put it simply, this prop is what value you promise to deliver to customers if they buy from you and how you motivate them to choose your brand. Strong value proposition should be kept to-the-point and pain-focused. No idea where to start? Play up your exclusive competitive advantages and try converting your product features into benefits. For this purpose, identify what problems your product solves and how it can make your customer’s life better / easier / safer / healthier.
Frequently asked questions
Buying from an online store you’ve never heard of before might arouse some certain discomfort. The FAQs section is where you can publicly address common questions about your product and business in general, alleviate purchasing anxieties, and build trust with your prospects. Create a list of possible concerns and objections your potential customers might have and craft detailed answers. Consider adding images or videos and experiment with copy length and tone to figure out the perfect FAQs recipe.
Add, remove, or replace images at your choice. Images that offer an up-close view of the product are highly appreciated. Consider comparing professional-looking product images with customer-focused ones: add photos showing your happy customers using the product.
Also, you might want to test out colors used in images as they heavily affect not only the way we respond to visuals but also how we perceive a brand in general.
No doubt you already know that videos have proven to be huge conversion boosters and people are far more likely to make a purchase after watching a product video. Consider adding a video explainer to your product description if you don’t already have one or try shooting your own! It will elaborate on the value propositions of the product and save space on the page. Another idea worth considering is to compare video thumbnails. It takes only a couple of clicks to replace a thumbnail, but the results can be surprising.
Product descriptions and copy
You can experiment with content depth, test longer descriptions against brief and easy-to-digest product details. Tell your personal story to inspire empathy with your customers! Or, you can compare product description design: try testing paragraph copy against bullet points, add emojis or funny icons for a casual look. That’s where you can get creative!
Pricing is hands down tricky. With split testing, you can try out different pricing strategies, adjust discount values, price rounding, etc. You’ll learn how much your product should cost so that your customers feel like they’re losing money if they don’t buy this item from you.
Consider testing free shipping against paid shipping. For example, you can pair marked up prices with free shipping to offset the potential negative effect of raising product prices. Or maybe the ‘free plus shipping’ offers will do wonders to your business. You’ll never know unless you try!
Scarcity and urgency
Play around with the ‘Only XX left in stock!’ element to see which stock level does a better job of encouraging FOMO (Fear Of Missing Out).
Use the power of testimonials to help your prospects validate their choice and make purchase decisions faster. You can test practically anything here – number of reviews, review body, average rating, customer photos, country flags. Choose convincing reviews that touch on the product’s benefits to lift your brand’s credibility.
Trust badges and payment icons
People tend to feel more confident giving their personal information when they see they can trust you. Nobody wants to fall victim to online fraud. In product description, switch between different reputable transaction-safe logos and confidence-inspiring badges to find those that work best for you.
The importance of a favorable return and refund policy shouldn’t be underestimated: it can help reduce uncertainty, attract new customers, and retain existing ones. That’s why we highly recommend that you put some extra thought into your approach to returns, exchanges, and warranties. Here’s where you can take your return policy to a whole different level and make it your unique selling point. It’s no secret that sometimes a money-back and/or satisfaction guarantee badge on your product page can be a deciding factor in the purchase decision.
The most incredible thing about these testing ideas is that you can implement them yourself in no time. The Split Test add-on is the definitive testing solution that will save you the trouble of hiring a developer to adjust one thing and remove another. Once you get some zero-effort tests under your belt and unlock valuable insights about visitor behavior, you’ll likely want to keep testing to implement step-by-step improvements.
⚡ PRO TIP⚡
We recommend documenting test details – your hypothesis, product information, and test outcomes. You can do this either in the Test Description field in your test settings or in your notebook. Storing these summaries will not only help keep track of results and avoid repeating mistakes, but also will encourage critical thinking and train your intuition. Over time, it will become easier to come up with winning testing ideas.
Before launching a test decide what you want to test, why and what outcomes you expect to see when your test ends. Keep this simple formula in mind when creating a hypothesis:
Changing (the element you want to test) from ___________ to ___________ will increase/decrease (metric).
For example, your hypothesis might sound like this:
‘Replacing a professional image with a photo of a happy customer using my product will result in a 20% increase in sales’
Or like this:
‘Adding money-back guarantee badge to the description area will decrease checkout abandonment rate’
Nothing fancy, just your prediction. After all, isn’t it nice to have a well-structured vision, is it?
Although you can completely transform your product variant, we recommend testing one change at a time so that you can easily identify which modification affected product performance.
For example, if you change product title, re-write description, edit pricing formula, add more customer photos, and replace product images at the same time, you’ll have hard time understanding what exactly caused that rise in sales.
Let’s be honest: you are not your product’s target customer. And even your friends and family aren’t. They’re simply too biased to share impartial opinions. So, wouldn’t it be wiser to listen to people who actually buy from your store?
Customers themselves can show you what they need. Let us help you put products to work for you and turn “just looking” into buying. Just imagine the huge difference you can make with these split test ideas and a handy tool at hand!
When it comes to selling products, the devil really is in the detail. One small difference can make or break product performance. Even now reading this article you might be struggling to figure out how your perfect product should look. What title works better? Is the description you wrote engaging enough? Do product images really pop? Will those six reviews do or should you add more? What about pricing?..
No biggie, you can go ahead and make the changes you think will save the day and hope for the best (fingers crossed!). The bad news is that sometimes your intuition just isn’t enough.
We’ve got a much better idea. How about split testing product performance and making data-driven decisions? Sounds way better, right? 🤓 This is when split testing comes in handy. As complicated as it may sound at first, in fact it doesn’t require any specific knowledge or previous experience.
What is split testing?
Split testing (you might already know it as ‘A/B test’ or ‘A/B/n test’) is an insanely powerful tool that allows you to compare different versions of a product page against each other to understand what makes the ideal product.
When a split test is launched, your traffic is randomly and evenly spread over the different versions of your product pages and distributed evenly among users. For example, traffic is split 50/50 if you test 2 products against each other (i.e. 50% of users will see your original product, 50% will land on its variant). If you compare 4 products, each variant will get 25% of traffic.
To help you optimize your conversions, we’ve developed a new automated and accurate testing solution. With the ridiculously easy-to-use Split Test add-on, you’ll try your hand at real-world testing to understand what exactly drives your customers to purchase from your store.
The add-on will seamlessly integrate split testing into your day-to-day business life to help you thrive in the highly competitive market environment. If we were to say in one sentence what the Split Test add-on is, it’d go like this: ‘It’s all about product optimization’. In this article, you’ll learn why you should start doing split testing and why experiments are an essential component of a successful business.
Why start doing split testing?
It helps scale your business and grow smarter
Knowing what exactly brings in profit you’ll easily squeeze more conversions. You won’t have to rely on pure guesswork in deciding what works best for your store. Instead, you’ll have solid facts that will give your business a major leg up – customer insights and conversion rates. Smarter wins with less efforts!
It optimizes your marketing campaigns
We all know how expensive and time-consuming advertising might be. With split testing, you can make your campaigns much more effective in terms of both time and investments.
It gets you more happy customers
It’s your customer who drives your business. So it’s in your best interest to include them in your decision-making processes. Understanding what your clients like more will help you provide a better customer experience, connect with your audience, and reduce bounce rates.
It is low-risk
You won’t run the risk of ruining your fragile business ecosystem, no worries. Even if the changes you’ve made to the product don’t wow your customers, half of your visitors will see the original version and convert at your usual rate. Plus, you can use this outcome as a learning experience: the more hypotheses you test, the closer you are to that ultimate version of your product. With more practice, you’ll see more conversions and learn more about your customers, their preferences and needs. If you’re not testing, you’re not learning.
It’s not rocket science but lets you play scientist
Formulating a hypothesis, setting up an experiment and making decisions based on data (for real!) – this is going to be a thrilling experience!
At AliDropship, we’re huge advocates of split testing as it helps us grow our business by making data-backed decisions. Hopefully by the end of this article you’ll be as enthusiastic about testing as we are. The secret to getting ahead is getting started. Let’s dive in!
Now, let’s look into each step to get a better understanding. Great ready to learn some best practices you’ll certainly want to follow.
Step #1: Decide what to test
So, you’ve chosen a product that you think has an unfulfilled potential. The next thing you want to do is decide what exactly you’d like to change. There are a number of elements out there you can split test:
Descriptions, copy, and headlines
Videos and video thumbnails
Scarcity and urgency
Trust badges and payment icons
The most incredible thing about these testing ideas is that you can implement them yourself in no time. The Split Test add-on will save you the trouble of hiring a developer to adjust one thing and remove another.
Step #2: Create a duplicate and make the adjustments
Now that you’ve decided what to test and why, create a duplicate product and make the necessary changes. You won’t run the risk of exposing two virtually identical items in your store: the add-on will hide the duplicate on your website. The only place visitors can see the duplicate is the Test URL they land on.
Step #3: Set up the test
It’s time to set up your test. We’ll guide you through the setup here. In fact all you need to do is add products to the test and think of a custom test URL. Having landed on this URL, your visitors will be redirected to one of the products you’re testing.
If you want to schedule it for a specific day, use the date picker. The test will start automatically when this day comes.
Step #4: Connect analytics
To be able to track products’ performance and see the most important ecommerce metrics right in the add-on settings, you need install the Google Analytics Enhanced Ecommerce add-on. It’s an amazing analytics tool that you can download for freehere. All you need to do to set it up is to add your Google Analytics tracking ID. Check this guide to learn more.
⚡ PRO MOVE ⚡ Step #5: Launch a marketing campaign (optional)
The more traffic you have on your website, the faster you get conclusive results. So, if your traffic is low, you might want to drive traffic to the Test URL to get more people to check out the items you’re testing. With more visitors interacting with your products, you’ll get actionable insights and implement the more profitable item into your store faster .
Step #6: Check your stats
It’s recommended running experiments for about two week to see reliable results.
The Split Test add-on processes data collected from Google Analytics and shows only those metrics that really matter to an ecommerce store. You won’t have to deal with heaps of information in your GA account – you can find valuable product insights right in the Report tab of the add-on.
Step #7: Make the change
Got a clear winner? Now you can disable the test, remove the low-performing product and keep the crowd-pleaser. High conversion rate is guaranteed by real customer insights.
Okay. Hopefully, now split testing is all clear to you!
Why should the Split Test add-on become your go-to testing solution?
With its simple and intuitive interface, it only takes a few clicks to set up a test. You don’t need to have a degree or previous experience in testing to run your own experiments or an analyst to set up reports. In fact, launching tests with Split test is so simple that you’ll want to run experiments again and again.
Unlike many other split testing solutions, the Split Test doesn’t make you select just one element from the set list. You’re free to test a few hypotheses at once.
The Split Test add-on is a lightweight testing solution that doesn’t affect page loading time. Your customers will keep coming back for more!
No page flickering
Page flickering, or Flash of Original Content, is a very common issue when it comes to running tests. But you won’t have to worry about it if you run experiments with the Split Test add-on as it makes redirects smooth and absolutely unnoticeable to visitors.
Unlimited number of tests
We want your business to be profitable so there are no limitations on the number of experiments you can run. Feel free to test as many ideas as you want! How cool is that?
Unlimited number of product variants within one test
Planning to give a few ideas a try within one test? Not a problem with us.
Take advantage of detailed and accurate ecommerce statistics to determine which product works better. All you need to do to track products’ performance is install the GA Enhanced Ecommerce add-on (it’s free!) and connect your Google Analytics account.
It doesn’t require high investments
With a one-time payment for the Split Test add-on, you can run an unlimited number of experiments with an unlimited number of product variants within each test. $39 is a ridiculously low price for the opportunity of endless testing, free updates, and life-long support.
Some final thoughts
Replacing a professional image with a photo of a happy customer using your product could result in a 20% increase in sales?
Increasing price by $15 could add up to the perceived value of your product and lead to the spike in conversions?
Changing a product title could contribute to your revenue?
Adding an engaging long copy instead of the short bulleted list could bring about 2X more sales?
These are tough questions and sometimes it’s hard to say how things are going to play out. We’re here to help you understand what makes the perfect product your customers really want to buy. With the Split Test add-on, you can have all the answers.
Learn more and guess less. Welcome to the brave new world of split testing! 🙌
Mary, our today’s guest, is the type of person you immediately recognise as an entrepreneurial minded one. Let’s see what she did to create her independent online business with almost zero experience – and how she’s changing the world around her, helping those affected by the pandemic to make their first steps in ecommerce.
Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.
Hi, please introduce yourself!
Hi, I’m Mary Masambo, a Kenyan by nationality, currently living in Finland. I moved here for my Bachelors in Business Information Technology and graduated in 2017. Currently, I’m in my last year of Masters majoring in International Business. My choice of studies makes it obvious I’m highly interested in business!
I am very entrepreneurial minded, a content creator, a risk taker and hard working as well. It’s what I do best: quickly recognize situations that can be turned into business opportunities. I can proudly call myself an entrepreneur.
As an entrepreneurial minded person, did you have any business experience before you launched a dropshipping store?
Entrepreneurship has always been a thing for me.
A couple of years ago I was working as a technical specialist in an advertising company in Kenya. I had this one unique manicure set that I always placed on my desk. Once, one of my colleagues saw it, and her impression was “Wow, this is such a beautiful and portable manicure set. I’d like to have one of my own and also get one for my sister too. Where can I buy it?” Without a second thought, I told her I was selling them. In 2 days, I fulfilled her order. I knew where to source this set, how much it would cost me and how much I would sell it for. And I made 70% profit from that product!
On that same day, I took this set with me around other departments, and over 70 people made a pre-order in just one day and I fulfilled their orders in 2 days as well. Later, I got recommended to some other people and I made more sales. They also had friends who they wanted to give such a set as a gift, and so on.
While doing my Bachelors in Finland, I had an idea of a book lamp branded with the school logo on it, and it was a success. I integrated the northern lights story into my promotional message for this book lamp since the university is located in Lapland. The lamp was purchased in hundreds of units as a university gift for the guests!
All these stories happened before I created my first online business. This right here made me use every opportunity I got to sell.
How did your ecommerce story begin?
My Bachelors was IT and Business-related. I created my first online store using WordPress as an assignment for my Content Management Systems course. This was actually our final assignment and we had to make sure that it was hosted and up and running.
Once I passed the content management course, I thought of what I could do with the website I had created. So I went online and I found some amazing women outfits from different websites and I posted them on my site and put my markup price. I made sure that my payment gateways were working and I was good to go. And truly, I had zero idea that what I was doing was actually dropshipping!
There was some inconvenience, though. It was a struggle to add products on my site manually and process the orders. So, when I saw a Facebook ad for AliDropship, it changed a lot in my business practice. You have no idea how much time it saved me, and how well it all reflected on my returns.
Do you remember the first sale made from your online store?
Yes, I do. That day, I sold a blue top to a buyer from Germany. It happened 2 weeks after I posted an ad for my business on Pinterest. I took my time to learn and make myself updated with ecommerce trends to make it happen. There wasn’t much information about this business as compared to now.
And still, I felt like it was the best day of my life, and right there I knew there was something big coming – a huge opportunity.
So, how does your business perform now?
I have 3 stores now, and two of them are pretty young. Here are the numbers for the last 2 months for my best performing stores:
I currently use AliDropship Plugin and most importantly, a whole range of add-ons. My favorite ones are the Upsell, Facebook Business, and Recent Sales Popup. They have helped me increase my sales so far. I am able to utilize my time more in marketing or creating content since the rest is easily taken care of.
What is your product strategy?
My niches are mostly based on my passion and the current trends. And the products I sell mostly target women of all races: that makes it easier for me to focus.
There are a number of factors I consider when choosing the products. Most importantly, I evaluate the product quality, the number of orders for this item, shipping periods, and check whether there is good positive feedback. It takes me a while before I get a profitable product. However, good things take time. Once I get it, then more dollars are in!
I tend to update my website with new product offers constantly, focusing on some unique products that are currently trending because they sell well. While setting the prices, I make sure I have at least 45% profit margin.
How do you promote your stores?
I use Facebook, Instagram, Google Ads and Pinterest. Definitely, paid ads on Facebook are the most efficient marketing channel for me. On the other hand, Pinterest has done a good job in bringing in organic customers. In addition, SEO has also played a big role as well. Now I am also getting myself in the Tiktok world which looks promising.
So, broadly speaking, there is a promotional opportunity in each and every marketing channel for an entrepreneurial minded store owner. You just need to understand how all these channels can work for your business and use that to grow your stores. It costs me about $2,000-$3,000 per month on average to promote my business.
What can you tell about managing your business?
I spend at least 8 hours a day to keep an eye on all my 3 stores. The most time-consuming part of it is providing customer service. Connecting with customers is key and if you are successful in that, then your business future is bright since they will keep on returning.
The customer is always right. However, being polite and diplomatic always makes the situation better. It doesn’t matter how rude some customers can be but it’s important to be professional always.
Being positive in every situation is the best way to keep yourself going. The last thing you need is something to pull you down or hinder you from being successful.
How have your and your closest ones’ lives changed since you launched your dropshipping business?
I became a legal business owner, first of all. Business registration is a simple process here that only requires your identification. You can easily do it online and have all the paperwork ready and sent to you via post. In addition, the tax and VAT registration takes place in the same system making the process much easier, so there was no trouble at all.
I can proudly say that ecommerce has opened new doors for my growth. Last year, I was able to travel to Asia and live in 6 countries for 1.5 months. There’s a form of freedom that comes with this business.
There are opportunities in this digital era. We all know how hard the pandemic has hit businesses and many of them are looking for solutions to survive. Some people have simply lost jobs. I am now helping out friends whose jobs have been affected by Covid 19 and who are looking for a way to earn online. I look forward to sharing my knowledge and helping others as well. Currently, I am training my small sister through the process and she has her first website up and running. My whole family is very supportive, and I am working on some new stores together with teaching others.
Any final words of wisdom to other entrepreneurial minded dropshipping newcomers?
Do not give up. Failure is part of this business. However, we don’t consider it as a failure. We call it lessons. So keep pushing. If you’re about to start, don’t wait. Just do it, and welcome to the club.
Whether you’re an entrepreneurial minded individual or an experimenter simply curious to test ecommerce out, dropshipping is just the perfect online business model to begin with. Mary’s experience of running her own business and launching stores for newcomers proves it perfectly – and shows how beginner-friendly this venture can be.
AliDropship offers a wide range of dropshipping tools including various add-ons for our plugin. This article is devoted to how you can combineAliDropship add-ons to achieve the maximum results.
AliDropship add-ons are additional software tools that extend the functionality of online stores built with the AliDropship plugin. These dropshipping tools are designed to increase the rate of conversion, the average order value or to improve the image of your online store.
However, it’s not a good idea to turn on all the add-ons simultaneously. Some of them perform similar functions, which makes certain combinations incompatible. Besides, some add-ons add widgets or banners to your website, and having too many of such elements can annoy potential customers, thus scaring them away.
Of course, those starting a dropshipping business can hardly foresee these issues. That’s why I am going to offer you a few possible combinations of AliDropship add-ons which won’t cause such problems.
Dropshipping tools useful in any combinations
This list contains AliDropship add-ons which don’t cause compatibility issues nor make your site look like a Christmas tree.
This AliDropship add-on adds a banner to the top of your site in order to notify visitors about seasonal promotions. Users can choose out of 24 templates, set the required time period and enjoy the results.
This is one of the most useful automation tools to benefit from holiday promotions. At the same time, the banner is the only modification the add-on makes, which doesn’t annoy potential buyers.
This add-on is another example of automated dropshipping tools. It sends automatic emails to site visitors who added a dropshipping product to the shopping cart but didn’t proceed to checkout. Thus, it’s a must for remarketing.
The add-on adds no visual elements to your site’s design and does not interfere with the work of other tools, so it’s totally safe to use it in any combination. Besides, it’s FREE.
This tool lets you import customer reviews from AliExpress and organize them into a tidy list. You can either add them to any page you want or create a stand-alone page with all the reviews of a given product.
The tool makes a small change to your site’s navigation bar, and that’s pretty much it. It’s a good choice for entrepreneurs wishing to earn customer trust.
In order to succeed in this business, one needs good products coming from reliable dropshipping suppliers. This particular dropshipping management tool provides users with a list of their acting suppliers and their stats so that you could see how many products come from each partner, how well they sell and so on.
Since this add-on only gathers statistics, it won’t cause compatibility issues.
Social media promoters
With social networks playing a huge role for small businesses in general and dropshipping in particular, it is highly important to develop this part. That’s why AliDropship has created three dropshipping tools designed to enhance your social media performance. They are:
Unlike other AliDropship add-ons, this one doesn’t manifest itself until after a site visitor makes a purchase. It replaces the Thank You page of your store with a page promoting another product. Thus, Purchase Upsell doesn’t interfere with other add-ons.
If you’re selling products to one country, you need the cheapest and fastest shipping method. All other options available on AliExpress become unwanted. However, if you want to send goods to different countries, you may need more than one shipping option.
AliShipping allows you to import shipping methods from AliExpress so that customers could choose the most suitable on their own.
WARNING! AliShipping can cause malfunctioning if combined with the following add-ons: Gift Box, Upsell, Purchase Upsell and Product Bundle. If you want to combine them, make sure you test their compatibility as certain settings may cause problems. For example, one of the add-ons may charge customers for shipping while another add-on offers the same product as a gift.
Recommended AliDropship add-on combos
Since different add-ons perform different tasks, one can combine them to focus all the efforts on one single objective. Here are a few recommendations on how you can combine AliDropship add-ons.
Dropshipping tools for raising conversion
There’s no doubt that dropshipping is dependent on many aspects including reliable suppliers, fine goods, high-quality customer service, fast order fulfilment, etc. However, all these aspects will have little effect if you can’t successfully convert site visitors into buyers.
The following combination of AliDropship add-ons will help you convince visitors to make purchases, which is especially important for recently built dropshipping businesses.
This add-on lets you create various gift offers including discounts on particular products. Moreover, the add-on adds a widget to your site to inform visitors about the current offers. This particular function of Gift Box can be used to tempt potential customers, thus increasing the site’s conversion rate.
The Urgency add-on lets you customize product pages of any goods and display the number of people who viewed the product, or added it to cart or bought it.
All these elements create the feeling that visitors are dealing with a popular and trusted shop. Moreover, it adds a countdown timer to the checkout page to create a sense of urgency and motivate customers to make a decision quickly.
This is another dropshipping tool designed to create a sense of urgency by adding a countdown timer under product images telling visitors that a sale is coming to an end and they should hurry to make use of the limited offer.
However, we do not recommend putting such timers on every single product in your store – choose those you are currently promoting on social media.
You may also want to add the Bulk Discounts add-on to this combo as it lets you offer discounts to buyers if they purchase products in quantities.
However, keep in mind that this strategy works best when you deal with affordable goods that can be consumed in large quantities – for example, certain fashion jewelry types, certain toys, spare parts, etc.
Dropshipping tools for increasing the average order size
If the conversion rate is not a problem for your business, you might want to increase the average amount of money buyers spend. To do it, use the following combination of AliDropship add-ons.
Apart from simple discount offers on a particular product, the Gift Box add-on can also create incentives in exchange for bigger orders. For example, you can offer customers a free product or a discount under the condition that they spend a certain amount of money. It’s a simple, yet efficient way to convince site visitors to spend more.
This add-on lets you offer simple discounts on larger orders. It is usually super effective when you sell small and cheap objects which people often buy in quantities such as socks, spoons, buttons, etc. But it can also work with regular products as well such as T-shirts, sports water bottles, etc. Often people purchase another item for friends or relatives.
This add-on is also a good choice if your store can’t go into black no matter what you do. Our team says the Bulk Discount add-on always helps in such situations.
This is a simple, yet very useful add-on if you want to make your customers buy more. It adds a You May Also Like box to the shopping cart of your store allowing you to offer additional products. You can attach such an offer to particular goods or a category.
Since Purchase Upsell doesn’t interfere with other add-ons in any way, you’ve got no reasons not to use it in your store for increasing the average order size.
Dropshipping tools for seasonal offers
Holidays are a great time for shopping. But potential customers also expect sales, discounts and giveaways during holidays. Therefore, any dropshipping store can make use of the following combination of add-ons.
This add-on can create bundle offers by combining three products from your inventory into a single set. You can offer either a discount as a reward for customers, or a free product, or nothing at all. The latter is used to simply recommend certain product combinations to customers.
Since people often expect gifts during holidays, you may also want to use the Gift-Box add-on.
Since both Product Bundle and Gift Box let you create discounts or offer products for free, you should be careful when using both of them simultaneously. Although they don’t cause bugs of any kind, there’s a chance you accidentally use them on one and the same product, thus making the discount too high to make any profit.
It’s also a good idea to use the Upsell add-on to keep customers informed of other products they may like. After all, during holidays we always tend to spend more than we should, right?
Dropshipping tools for earning customer trust
Newly created dropshipping stores often suffer from the fact that most visitors don’t trust them. They doubt pretty much everything – the quality of the goods, your inventory source, and even the legitimacy of your business.
To improve this, one can use the following combination of AliDropship add-ons.
This add-on creates pop-up banners on your site that tell visitors what products were recently bought by other customers, thus earning their trust. The add-on offers a lot of customization options to suit any business.
If you want potential clients to trust you, let them see your social media page. SMM is extremely important for small businesses, which is why you should pay a lot of attention to developing this direction. Social Rabbit offers a wide range of functions and can make this task much easier by automating part of the work.
Also, consider purchasing AliDropship’s Beginner’s Set of add-ons designed for those who have recently started a dropshipping business. The set will help you manage and grow your store. This package includes the following add-ons:
This package was designed for marketing purposes so that you could use the combined power of the six add-ons to boost product visibility in social media and search channels. The set includes the following add-ons:
Recent Sales Pop-Up
Social Rabbit Plugin
By purchasing this package, you save $63.
A few more tips
You can always create your own combinations of add-ons. Simply think about what goals you should pursue and what kind of products you sell.
For example, soldering stations can hardly benefit from the Bulk Discounts add-on because nobody would buy more than one of these products. But potential customers will certainly be glad to see a discount: after all, these goods are quite costly.
Contrariwise, people will be glad to get a discount for ordering not just one but several batteries. So in this case, using Bulk Discounts is a good idea.
Also, consider using different combinations for differently priced categories or in cases when one of them clearly requires a higher conversion rate and another one needs more proof that you can be trusted.
Recently, we’ve been posting quite a lot of articles about the updates in our dropshipping software and extra services. We understand that this flood of offers might be confusing for some of our readers 🙂 So, if you’ve lost track of the solutions you can get from us, here’s the latest overview of our tools and services!
Historically, AliDropship company has started as an experimental local project.
AliDropship plugin was the first dropshipping-related product that we have developed and introduced. We tried it on our own stores first, and documented every step of this experiment on the most reputed eCommerce forums: Warrior Forum and Digital Point.
The external AliDropship plugin users got satisfied with the product, too! Our forum writings turned into the most popular threads in the history of eCommerce sections of Warrior Forum and Digital Point. Even the first plugin buyers spoke highly of it, and we realized that a huge audience needs the solutions of this kind.
So, we started the testing and development of new, supplementary dropshipping software that serves the same purpose – making the entrepreneurs’ lives easier and better. Now, we offer our customers a wide range of handy dropshipping tools, and there are more to come!
Dropshipping offers from AliDropship: turnkey solutions
In this section, we will talk about the AliDropship solutions that help you create an online store that automatically performs some of the most important dropshipping tasks.
By the way, the plugin is perfectly compatible with WooCommerce websites as well. Read this article to learn more about the differences between the original AliDropship plugin and the AliDropship Woo plugin versions.
A niche that is proven to be demanded and profitable
A long history of operation
A solid amount of sales
An audience of loyal customers
An extensive social media presence
Don’t you want such an exceptional store to work for your benefit?
All these Established businesses are the stores created, enhanced, and advertised by AliDropship team members. As soon as these websites start demonstrating stable performance numbers, we put them on sale – and give you the chance to become their rightful owners. Don’t you want to seize this amazing opportunity already?
Tired of choosing the greatest niche to take, the hottest products to add, and the best marketing strategies to apply? Why bother? Premium dropshipping stores from AliDropship let you start a booming online business with no worries at all!
Buying a Premium store, you receive a FULL COPY of a money-making, well-equipped online store – and start earning with it right away!
More specifically, you get:
An exact copy of our long-performing online store with lots of sales and traffic
A winning product range consisting of pre-edited, best-selling items only
A set of powerful marketing elements that are proven to attract and engage the audience
Guidance and support from our dedicated team of skilled developers and marketers
There’s all you need for a successful business start!
Dropshipping software from AliDropship: supporting add-ons
Have you already built your awesome dropshipping store? Great! Now, it’s time to let everyone know that you have one!
It’s hard to overestimate the importance of marketing for the growth of a dropshipping business. This is why we have developed a number of additional tools that help you boost your sales, increase your profits, and save even more time that is typically spent on marketing tasks.
This add-on lets you create catchy notifications on your product pages. You can modify the settings and change the sale duration and the amount of products available to create a so-called ‘fear of missing out’.
Certainly, your guests won’t like to miss out an appealing offer! Therefore, they will be more likely to complete their purchase with no second thoughts – and bring you a bigger profit than usual!
Thanks to this add-on, your guests will see the bursting activity on your website. It will let them understand that lots of other people are safely buying products from you, and there’s no need to worry about the reliability of your store.
Besides, as they will see the exact products that have been purchased, it will give them even more ideas of the items they can safely buy from you.
Who knows – maybe, they will end up ordering something that they weren’t even expecting to buy?…
Our Social Rabbit plugin can automatically promote your store across 4 social media platforms: Facebook, Instagram, Pinterest, and Twitter. With its help, you can not only create engaging human-like posts, but also raise awareness about your store and attract new followers easily.
As for our estimates, this plugin saves you about 6 hours every day! How about dedicating this free time to more urgent tasks? Note that the plugin goes with a FREE 7-day trial!
Create highly efficient Facebook ads in a blink of an eye!
If you have ever tried making Facebook ads, you know it’s really challenging and time-consuming to create the so-called product catalogues – the basis for the your product-related ads.
Nevertheless, these ads show incredible results! Our client Alan from China says that he spends about $2,000 on Facebook and Instagram advertising every month, and, as the result, he has an average monthly profit of $17,000!
It would be really sad to miss out such incredible opportunity to make money just because of the inconvenience of Facebook ads setup, right?
To solve this issue, we have created Facebook Business add-on: it organises the store products into a special logical system, and automatically creates a catalog that you can later use as the foundation for your Facebook ads.
Isn’t it a brilliant opportunity to cut down the time expenses and simply enjoy the financial effect of the ads?
Do you want to showcase your products on Google Shopping platform?
Martin from the Netherlands made over 4,100 Eur in 30 days of running his business, and, in his experience, AdWords text ads and Google Shopping promotion were the 2 most efficient ways to generate revenue.
To help you create winning Google Shopping ads and get your products featured on Google Search, Google Images and YouTube, we have developed the Google Merchant add-on – feel free to read more about it here!
Are you announcing a huge sale event? Do you want to display new product offerings you’ve got for the store? Nothing solves these issues better than a catchy banner on top of your page!
You can easily make one with the help of our Promo Banner add-on!
It goes with a set of professionally designed templates that make your website pages look trustworthy and appealing. What is more, these banners are customizable: it means that it’s totally up to you to achieve a unique AND purchase-motivating look for your pages.
Import and customize all the offered AliExpress shipping methods in a couple of clicks!
Improve your buyers’ shopping experience with no extra effort! Display a wide range of the shipping options to choose from, and customise their prices and names to give your store an even more professional, branded look.
Use this 3 in 1 solution to let your customers know they can’t miss out on your amazing, time-limited deal!
Motivate your store visitors to place their orders right here, right now, before your tempting offer is expired! Use a variety of the motivational instruments integrated in the add-on to achieve the highest conversion possible.
Minimizing your site pictures without lowering their quality, it dramatically reduces the loading speed of your store. Having an extended functionality of optimizing the images’ ALT tags and file names, it also lets you add branded watermarks to make sure you’re using the potential of your images to the fullest!
Offer your buyers irresistible discounts – and encourage them to buy MORE!
Wondering how to motivate your customers to spend a little more in your store than they originally planned?
In fact, they will even be happy to do that – all because of this exciting add-on letting them save with bulk buying! Whether you want to make a tempting offer to wholesalers or entice end buyers into purchasing multiple product units, Bulk Discounts add-on has got it all covered.
Make an irresistible offer when your buyer’s loyalty is at its peak!
Is your buyer excited about the successfully processed purchase that has just happened? Don’t let this magical feeling of satisfaction and trust disappear!
Use the power of Purchase Upsell add-on to offer wonderful additions to every recent order and make higher profit from every sale without extra customer attraction efforts! Just check out the screenshot above to see how this piece of dropshipping software transforms your buyer’s experience 😉
Treat your buyers with gifts to build long-lasting relationships and multiply the number of repeat purchases!
How about creating an offer that’s too tempting to ignore? Gift Box add-on does just that!
Who, indeed, would say no to an adorable gift? Show the colorful array of presents, discounts, and other tempting offers your buyers can get if their order meets specific requirements – and enjoy the difference it makes to your orders volume!
Free dropshipping software from AliDropship
Since we’ve started to talk about saving money, it’s an appropriate moment to mention that AliDropship has a number of free add-ons!
That’s right – you can enjoy our promotional solutions and boost your business with no extra expenses!
Let your visitors know that your buyers are IN LOVE with their purchases!
Do you know how important it is for online shoppers to know that your business is trustworthy and your products have a perfect quality?
To help them make their purchasing decision and to stimulate them on impulse purchases, you can safely use our Customers Gallery add-on.
With its help, you can create a lovely gallery out of the happy buyers’ pictures. What is more, you can link each of these pictures to the the product this person is demonstrating. Certainly, it will give a major boost to your store reputation and your revenues!
Get in touch with the visitors who left your store without making a purchase!
Our client Pirn from Estonia uses email marketing as one of the most efficient instrument to promote his dropshipping store. With a 90% open rate and a 85% open rate, there’s no wonder that he makes $10,000+ in monthly revenue even with a 0 previous experience!
If you want to use the power of email marketing as well, start with our free Abandoned Cart add-on. It lets you send appealing emails to the people who left their shopping carts without making a purchase. These clients already got interested in your offers – why not persuade them to finally order the things they liked?
Add only the greatest AliExpress items to your dropshipping store!
That’s probably one of the most time-consuming projects we ever did 🙂
As you can see, it’s a sort of a product database. As of today, it consists of over 50,000 items, and the list is growing daily. We’ve selected the most demanded and high-rated AliExpress items, and brought their descriptions to perfection.
It means that you don’t have to spend endless hours on browsing AliExpress, and you certainly don’t need to take any efforts to edit their picture galleries and descriptions. It has already been done by us for you! All you need to do now is click the ‘Import’ button and add these wonderful items directly to your store.
The best part? You can import up to 50 products for free!
Get the relevant data about your store performance and modify your business strategy in the best way possible!
If you want to know where your cash flow comes from, or what channels lead Internet users to your store, you can spend long hours setting up Google Analytics and modifying your tracking code.
Alternatively, if you don’t have the right background or the money to hire professional developers, you can use our Google Analytics Enhanced Ecommerce add-on. It collects the necessary data and makes it easily available in the Reports section within your store. This way, you don’t even need to use any external resources to get the priceless stats about your business!
What principles do we use to create our dropshipping software?
When you run your dropshipping business, obviously, you don’t need a ‘random’ piece of software. Instead, you want a handy solution that solves your issues.
But what should it be, exactly?
You can’t even imagine how important is the the answer to this question for us.
This is why we actively communicate with the global dropshipping community through our forum. There, we collect the suggestions and preferences from the entrepreneurs all over the world, and do everything possible to help people meet these needs through our products.
We even offer our readers to take part in beta testing! This way, we can test our new tools on their production stage, and listen to the audience’s opinion. It gives us the opportunity to tailor our solutions to the clients’ preferences. So, this is how we create the dropshipping software that meets the public’s expectations.
So, what are the defining features of our dropshipping software?
That’s a pretty much obvious point. For many people, dropshipping model is the only suitable option for starting an affordable eCommerce business. Naturally, they want to have the lowest startup costs possible. This is why they commonly prefer affordable solutions that don’t require massive investments.
Curious fact: for the affordable price of $89, we offer our customers the plugin that can turn a basic WordPress website into a fully functional dropshipping store. A number of FREE supporting promotion-oriented products is also available!
The range of these tasks is quite wide – actually, almost any procedure from niche research to social media promotion can be automated easily. It gives the entrepreneurs the opportunity to find more time for the work that includes the human factor – most importantly, the customer relations.
Did you know that? AliDropship plugin covers lots of dropshipping management issues, from searching & importing products to creating a unique and memorable in-store design. What is more, with the help of our add-ons, you can broaden the scale of your business operations even further.
If a piece of dropshipping software slows your website down or works incorrectly, it’s obviously not a good choice. The same goes for tools that can only be installed on some specific types of websites. Surely, they limit you in your business choices.
Interesting fact: AliDropship plugin works on any WordPress-based website – even if it’s built with WooCommerce! There are differences between the original and the Woo-friendly versions of the plugin, but they are identical in their core. Both of them are aimed on turning your website into a user-friendly and moneymaking shopping destination, and they handle this job perfectly.
At the beginning of their dropshipping journeys, most of the newcomers don’t have the relevant experience, and aren’t well aware of the eCommerce world in general. Therefore, they need the intuitive solutions that are easy in daily use, and are understandable to the people of any professional background.
That’s curious: the already mentioned Pirn from Estonia, along with Alvaro from Chile and lots of our other clients, had a 0 experience in dropshipping at the moment of the AliDropship software purchase. Still, the lack of the knowledge hasn’t troubled these people’s user experience – they are happily working with AliDropship solutions and making pretty good money with them!
Easy to learn
When newcomers start to combine their 9 to 5 jobs with a dropshipping venture, they lack a vitally important resource: time. Typically, they can’t even find a couple of hours per day to learn more about the business they’re exploring. Surely, it slows down their progress and doesn’t really motivate them to keep going.
To solve this issue, we are offering a wide range of educational materials. They give some basic insights into the dropshipping business in general, and explain how to use our products.
Over to you: you can choose any type of our educational materials – just go with your personal preferences! If you don’t mind reading, explore our Guides and Knowledge base – you can find lots of priceless tips there. Alternatively, if you are a fan of videos, take a look at our YouTube channel. Or, if you prefer real-life communication with the field experts, you can hang out on our dedicated forum, and learn from the experience of skilled store owners.
That’s it! Now, you know much more about our current product offer and the strategies that we use to create our solutions.
Do you have an experience of working with our dropshipping software? Feel free to leave your feedback in the comments section below!
Giving discounts and free products to customers is an easy way to earn their trust and increase the amount of money they spend. Benefit from gift marketing by using AliDropship’s new add-on –Gift Box!
What is gift marketing?
Gift marketing is an array of strategies and techniques used for marketing purposes that include drawing the attention of potential customers to a product or service, increasing the number of sales or the average purchase size, etc. Although a marketer can use a variety of methods to achieve this purpose, they are all based on offering something free in return.
Companies use these techniques whenever they offer gift cards, free products or when they organize giveaways.
Why does gift marketing work?
Gift-giving has always been a part of human nature. After all, we are social creatures who need attention, warmth and love – and we can both take and give. So, it’s no wonder marketers started to present gifts to their existing and potential customers.
Using gift marketing to attract clients or stimulate them to buy more works for two reasons:
First of all, everyone likes free stuff. Whenever a business offers a product or service for free, customers can’t but appreciate the benefits of this generous offer. As a result, the business gains an advantage over competitors.
In addition, gift-giving helps you establish an emotional connection with customers. After all, gifts are more than just free stuff. It’s a token of attention and care that makes people remember your brand and at least in some cases prefer your business over similar stores.
How to use gift marketing with the Gift Box add-on?
Offering gifts as incentives seems like a good idea, but how does one make such offers? Should you just write something on your site? Or should you notify customers on social media?
We’ve got a simple yet effective solution! The Gift Box add-on lets dropshipping store owners create gift offers of various types which will pop up on your site depending on the conditions you set. Let’s take a closer look at how it works.
Gift Box Settings
After installing and activating the add-on, you can customize its general settings by clicking on the corresponding option:
First of all, here you can customize the Gift Box widget position by placing it on the left or right side of the screen and adjusting its X and Y axes:
After that, one can customize the widget colors to fit your site’s color palette. Note that you can choose different colors for notifications telling buyers that a certain condition is or is not met.
The next box can be used to customize the title and subtitle in the widget that customers will see on the site. Here I’ve changed the title but didn’t customize the second line. In this case, the add-on will display its default line.
And that’s what the pop-up window looks like now:
In the last section, you can customize when and how often the pop-up window should auto-open, as well as how many gift offers customers can get.
All these settings will help you adjust the add-on to your unique dropshipping store and use gift marketing to your fullest benefit.
Creating gift offers
Now let’s get to the most interesting part and create a few gift offers. To do that, click on “Dashboard”. At the top of the page, you will see the Performance Summary section that will display Gift Box’s statistics.
Below it, you will find the Gift Offers box with all the offers you’ve created. Click on the “Create Gift” button to make a new offer.
The Gift Box add-on lets you create four gift types. Let’s have a look at each of them.
The first option lets you offer a discount as a gift.
The box on the left contains the gift’s settings. On the right, you can see the preview of the widget, i.e. what buyers will see when visiting the store. Note that the window will display different notifications depending on whether the shopping cart of a client is empty or not and whether the threshold is met.
In the “Title” field, you can rename the gift. This option is purely for internal use, so nobody except you will see the title.
One can also customize the icons displayed on the pop-up window.
The next field allows store owners to customize the discount. You can either offer a fixed discount in dollars or a percentage cut:
Note that you can’t change the currency of the discount (should you use the US Dollar option). However, the Gift Box add-on will automatically convert the discount into any currency supported by your store.
Now it’s time to choose the condition under which the gift will be offered to clients. Here you’ve got four options.
Threshold is a simple condition: the gift is offered when the overall cost of the products added to the cart reaches a minimum level. Here it is set to $100.
Here’s what the widget looks like now. After I added a few products to the cart, the pop-up window told me I could spend a bit more to get a 20% discount. Note that the store automatically converted the threshold into pounds.
After I added one more product and reached the threshold, the widget told me I got the discount:
The total price in the cart and on the checkout page are now different.
Product: the gift (the discount in this case) will be offered if a customer adds a given product to the cart. Here you can pick only one item from the store’s inventory.
Now the widget tells me I can get the discount if I buy this product:
Please note: If a customer adds a product for which you offer a discount to the cart along with a number of other goods, this discount will be applied to the whole order. So, make sure you create an offer that is still profitable for your business.
Product of the list works the same way except you can choose more than one product for which buyers will be rewarded.
In this case, whenever a customer puts any of these products to the cart, he or she will be offered the discount.
Don’t forget that the discount is applied to the whole order.
Product of category lets you offer the discount in exchange for any product from a given category or categories.
And this is what the widget looks like in this case:
The last section of the box allows you to customize the texts in the widget if you prefer something unique instead of the default options:
Don’t forget to save and activate the offer.
The next offer type you can use for gift marketing allows you to give a product for free.
The settings here are mostly the same. However, instead of a discount, you can choose a product from the inventory that will be offered as a reward. The condition options are the same as in the Discount Offer.
In this example, I decided to offer the fitness tracker whenever customers buy the black quartz watch.
The widget on the site now looks different:
As soon as I add the watch to the cart, the widget tells me I can have the tracker for free. But the system will not work until I pick a variation from the list.
After I pick one, the product appears in my shopping cart, and the price is zero. Nice!
Note that if you offer a free product to a customer, you will have to pay not only for that product but for its shipping as well unless you use a free shipping option for the given product in your store.
Free product choice
This gift type lets customers pick one free product from a list of several goods.
The settings are almost identical to that of the previous offer type, except here you pick as many gift options as you want. I’ve chosen three.
Now, after I put the corresponding product to the cart, the widget offers me to pick my reward.
Custom free gift
Businesses can benefit from gift marketing not only by offering discounts or free products. Customers can be interested in free packages, or products that are not presented in the inventory of your store, or something else that you can’t pick from the inventory.
For such purposes, we created the Custom Free Gift option.
Unlike other gift types, here you don’t pick a product or a discount type. Instead, you write down your offer. In my example, I offer a free package.
After I put the corresponding product to the cart, the widget tells me that the package is now free. Note that the price converted to pound in the pop-up window.
This option was created for making more complex, non-standard offers.
Dragging gift offers
And one last thing! You can activate more than one offer at a time, and all of them will be displayed in the widget. If you don’t want to place them randomly, simply drag the offers in the dashboard by clicking on these symbols.
The gifts will automatically line up the same way in the widget.
Withthe Gift Box add-on, one can benefit from gift marketing techniques, thus improving the dropshipping store’s performance and earning customers’ loyalty.
In competitive markets, one has to beat other entrepreneurs to get their market share and maintain it. Quite often, businesses offer various incentives to customers including discounts. Volume discounts are probably the most common type.
What are volume discounts?
Volume discounts are price reductions offered to customers on the condition that they purchase products in larger quantities. Simply speaking, the more you buy the less you pay.
Wholesalers often sell goods to retailers at a volume discount to encourage them to buy even more at once. Retailers, in turn, sometimes offer similar discounts to regular customers as well.
Such financial incentives along with various pricing strategies can improve the performance of an online store by attracting more visitors or increasing the average order value.
The benefits of volume discounts
It may seem like a bad idea to sell something at lower prices, but there are several reasons why someone can offer volume discounts.
To increase sales
As an entrepreneur, you want to make a profit above all. Whenever somebody asks for a discount in exchange for placing a larger order, you’ve got two options. You either get less revenue from each product but sell more products or refuse to give a discount… and risk being unable to sell the leftovers.
In commerce, being able to sell is often more important than how much you earn from each sale as long as you gain a profit.
To beat competitors
Buyers like discounts. If they compare prices at different stores, they will choose the one with the better offer.
To compensate the diminishing utility
Have you ever heard of the law of the diminishing utility? In simple terms, it says that customer satisfaction drops each time he or she consumes an additional unit of a product.
For example, when you are very hungry and eat a pizza, you’ll feel extremely satisfied after having the first two pieces. But with each next piece, the level of satisfaction will drop until you can’t eat any more.
So, as the utility drops, so should the price. That’s why you may want to decrease the price for more units sold.
Types of volume discounts
There are actually several types of volume discounts.
1. All units
In this model, when you offer a discount, it’s applied to the total cost regardless of the number of units you sell.
For example, a retailer offers a 15% discount if I buy 10 and more products, with each costing $10. So, once I purchase 10, I’ll have to pay $100 minus the 15% discount, which equals $85.
In other words, the discount is applied to each product.
2. Tiered pricing
In this case, the total product volume is divided into thresholds. For example, 1-49 items (no discount), 50-99 items (10% discount) and 100+ items (20% discount). If I decide to buy 66 items, I will have to pay full price for the first 49 products and will get a 10% discount on the remaining 17 items.
Often cinemas use this model when they sell beverages: the larger your cup of cola the less you have to pay. It clearly corresponds to the law of the diminishing utility.
3. Package pricing
It’s a similar model, except discounts are applied not to volume ranges but to product packages, or specific numbers. For example, you can purchase 1 product at $10, 3 products at $24 ($8 each) and 5 products at $30 ($6 each).
So, if I need 7 items, I can split the order into packages of 5 ($30), 1 ($10) and 1 ($10).
After installing the add-on on your dropshipping store, you can find it in the admin panel.
There you will see all discounts already created on the website as well as their statistics – how many customers viewed the page, how many products they bought and how much they paid. To make a new discount, click on the Create button and press the Edit icon.
Here you can name your discount however you want. This title can be seen only in the admin panel and is designed purely for the convenience of the store owner.
2. Apply to
Here you can choose whether to apply the discount to stand-alone products or the whole categories.
If you pick Categories, you’ll be offered to tick as many categories and subcategories as you wish.
If you choose Products, click on the Add button and pick as many items as you want.
3. Discount settings
Now it’s time to set the discount.
The Quantity field sets the number of goods at which the discount is applied. The Discount type lets you choose between a percentage discount and a fixed amount of money customers can save. Put the discount rate in the next field (no $ or % symbols required).
The last field allows you to compose a text that tells customers about the volume discount. The tags below will be replaced with the corresponding data – quantity and price reduction (how much customer will save on this purchase).
To make the discount work, you need to click on the Plus button. The add-on will remember the discount and create one more inactive field. To activate the discount, click on Save and activate button.
To give customers more choice, let’s create a few more fields.
Now I have 5 tiers with the discount getting more attractive the more you buy. Let’s see what the product page looks like now.
These are the texts I created to attract customers, and that’s the total price of the package. Now, when a customer visits the product page, he or she will see the offer.
The add-on also allows customers to choose between product variations within a bundle. Clients can edit the order by pressing on the “Edit variations” button.
After that, in a pop-up window, they can choose the variations they prefer.
If you sell products that people usually buy in quantities,the Bulk Discounts add-on is right what you need! Introducing volume discounts with its help, you’ll make your offers even more tempting and increase your average purchase size.
It’s not uncommon to see businesses offer an additional product or service to a customer who has already paid for something. This sales method known as cross-selling is available for dropshipping entrepreneurs, too. In this article, I will explain what cross-selling products you can offer.
What is cross-selling?
Cross-selling is a sales method based on offering complementary goods to customers that want to purchase or have already purchased another product.
Lots of online and offline businesses use this technique to increase their average order value. For example, if you put a winter jacket to the shopping cart in an online store, you may be offered a scarf as a complementary product.
Cross-selling is similar to other techniques, namely upselling and down-selling. Upselling means offering the same product of a higher tier. In simple words, it’s when you offer a better and higher-priced item. Down-selling means offering a product of a lower tier, i.e. simpler and cheaper.
Cross-selling is different in that sellers try to convince customers to purchase a product of a different type. However, cross-selling products must always be related to the original purchase. For example, if I buy a bicycle, I’d be surprised to be offered a computer keyboard as a complementary product.
What can you offer as cross-selling products?
It sounds simple at the first glance, but if you have little experience in marketing, it may be hard to come up with product ideas. What exactly should you offer to new and existing customers to satisfy their needs?
AliDropship’s Ecommerce Department has tested a number of cross-selling ideas on our self-owned dropshipping stores, and now we can share them with you.
1. Same product with a discount
The simplest cross-selling idea is to offer the same product as the original purchase for a lower price. Or, simply speaking, offer customers to buy more at a discount.
The best part of this idea is that you don’t have to search for related goods. However, this technique will not work with just any product. Cross-selling suggests offering something a person may need in addition to the original purchase, but in most cases people don’t need two or three identical items.
“Buy a car and get another one at a discount” – doesn’t it sound weird?
What you need is a product that people often buy in quantities:
Goods that you replace regularly like socks, dusters, etc.
Products that easily break down, or get lost, or expire (buttons, batteries, expendable materials).
Goods that often come in sets like glasses, dishes, boxes, spoons, etc. Having one or two more won’t hurt.
These are just several examples of cross-selling products in this category. In order to make the product really tempting, offer a discount. If a customer wanted to buy two items, he or she would do it without any cross-selling offers. So, to trigger their interest, make the second purchase cheaper.
AliDropship’s Bulk Discounts add-on is just what you need for offers like this. It lets you set volume discounts on identical products bought in quantities.
2. An additional part to the main product
In most cases, sellers offer another product type to complement the original purchase. It goes without saying that they should be related to each other. This particular idea is about offering accessories, components and parts as an addition to the product customers have purchased.
For example, if you sell drills, they probably go with a number of attachments. However, stores also sell stand-alone attachments for narrow tasks. So, why not combine them in a single offer?
Unlike the previous one, cross-selling products in this category cannot be a part of the original product. But they are very closely related: have the same function or can work as a pair.
For example, if a customer orders glasses, it’s a good idea to offer him or her a case, because it perfectly complements the original purchase.
Gloves will make a great additional product for garden scissors as they can work as a pair. A cloth can complement a cleaning product and so on. Try thinking the following way: the customer wants this product; probably he or she wants to do this; what else can he or she need for it?
4. Same niche product
In this case, you offer products that don’t necessarily have the same or similar function as the initial purchase. Although the two products should still be related, this relevance can be much more general.
For example, if someone wants to buy coffee cups, you can also offer plates or flatware. Or if the buyer wants a flash drive, offer a mouse pad.
As you can see, these pairs have different functions, and there’s no way to tell if the buyer needs the cross-selling product. Still, one can hope to interest customers as long as the complementary goods are affordable. It’s like the products you see in supermarkets next to the cashier which make you think, ‘Well, why not buy this chocolate bar while I’m waiting in the line?’
5. Similar products of a different form, size, color, etc.
Finally, after purchasing the original product, some customers may agree to buy another, slightly different product of the same kind. Such cross-selling products do not add any functionality but rather expand what customers can do with the original purchase.
For example, if a site visitor orders a set of cookie cutters, one can offer him or her another set of cookie cutters of a different shape. If the client has bought cat-shaped cutters, a set of pony-shaped cutters can make a good addition.
You can also cross-sell a T-shirt with a different print on it, a different colored pen, stickers of a different shape and so on. The purpose here is to increase the variability of the offer, so to speak.
Cross-selling is one of the many marketing and sales techniques along with content marketing, SMM, SEO, PPC, creating good-looking product pages, etc. However, it’s different from them in that it’s aimed not at convincing customers to make a purchase but at making them spend more.
These are the basic types of cross-selling products, and they all have one thing in common: the seller always tries to offer something related to the original purchase. Never forget that such goods must always be relevant, and this technique will bring you additional profit.
AliDropship’s Purchase Upselloffers you the easiest way to benefit from cross-selling products while running your dropshipping business. With this tool, you’ll be able to show complementary products to your customers right after they buy something – and count on the growth of the average order volume!