Everyone advertises on social media and Facebook in particular. While there are many targeting options including age, gender and location, one has to pay a lot of attention to Facebook interest targeting as this method has proven to be really efficient.
We’ve talked about the importance of knowing your target audiences before. But learning who actually wants to buy your product isn’t that simple. AliDropship’s experience with self-owned dropshipping stores has taught us that interest based targeting is the most efficient way to reach potential customers.
In this article, I will cover a step-by-step method of Facebook interest targeting used by our team.
Facebook interest targeting step #1: Page post engagement (PPE)
The search starts with creating a PPE campaign, so choose “Post engagement” as your goal.
At this point, you don’t want or expect to sell any products at all. It’s Ok, don’t freak out. We need it to collect data and understand who our ideal customer is.
But first, we need to create a post devoted to the product we’re going to advertise. Its purpose is to trigger engagement, i.e. likes, comments and shares. Such activities can indicate whether or not people are interested in the content. Later we can use the same post to attract actual customers, but right now trying to convert the audience will cost you too much.
Something like this should do.
Why not create a Facebook ad right away? Because when you use an existing post for advertising, it accumulates likes and shares and advertising it again will get even cheaper. That’s why AliDropship’s team always creates posts first.
Now we’re going to start a Facebook advertising campaign to show this post to different people. But to whom? Here you’ve got two options.
1. Speculating on interests
If you promote a product belonging to a clear niche, it’s more or less easy to tell at least some facts about potential customers you want to target on Facebook and their interests.
If you’re selling a toolset, you can expect potential buyers to be interested in building, carpentry, renovating, car repairing, etc. It doesn’t mean you can’t be wrong about them, but it’ll narrow down your search to a few options.
Whenever possible, AliDropship’s team picks 5-10 interests in a corresponding ad set within a PPE campaign to narrow down the potential audience.
2. Not speculating at all
Sometimes, products are just too… versatile? You can’t tell for sure what interests potential customers may share, which makes Facebook interest targeting at this point almost impossible. For example, what can you tell about this mop and bucket?
In this case, the team doesn’t set interests at all and focuses on other demographics.
In both cases, you also want to limit the audience to one or several countries. The team usually picks the US, Canada, the UK and Australia as these markets have lots of solvent purchasers and people there speak English.
As for other parameters (mostly gender and age), at this point, you want to widen them as much as possible unless you’re absolutely sure about the age and gender of your potential customers.
Facebook interest targeting step #2: Testing ad sets
Now it’s time to run the PPE campaign to test audiences. In order not to spend too much money, the team monitors the campaign’s performance and stops ad sets if they demonstrate poor results. One or two days is usually enough to collect data.
One can also make the ad sets stop automatically after they accumulate a certain number of impressions. We usually set the limit to 2,000 impressions. As for their daily budget, the team sets it to $5, which is usually enough to test the ads.
However, if certain ad sets perform well, keep them running even after the test because PPE campaigns are good for warming up potential customers.
Whether you picked a number of interests for the ad or not, Facebook will show you the general statistics that includes such demographics as gender, age, location, devices used, etc.
If you used not one but a number of creatives during the test, you can also pick the one with the highest numbers.
To know what’s good and what’s not, look at both CTR metrics (All and Link clicks). Higher numbers indicate that more people interacted with the ad or followed the link to your website. Also, pay attention to the cost per unique content view as you want it to be as low as possible. Other metrics are less important.
Although at this point, we already know some facts about our target audience, we can do better.
The team creates a new campaign and sets the goal to Conversions. We use the data received during the previous phase to narrow down the audience and create several ad sets. This time, we’re going to set one interest per one ad set.
If it’s a niche product you’re advertising, pick the interests you came up with when creating the PPE campaign. If the product was too “versatile”, now is the time to make up some interests for it.
We didn’t do it during the PPE phase because without having the slightest idea on what interests to choose, there’s a high chance Facebook will show the ad to completely uninterested people. But at this point, it’s Ok since we’ve already collected certain data and want to test potential interests.
When potential interests of your Facebook audience are unclear, you can analyze the existing customers of your competitors.
Use AdSpy to find Facebook ads promoting similar or identical goods or simply search for them on Amazon. Then read comments, visit the Facebook pages of random customers and check what they like and what pages they’re following. All this can give an idea or two on what their interests are.
During this phase, your ad campaign should start converting Facebook users and turning them into buyers. However, expect some of the interests you have chosen to work worse than others.
If they perform too poorly, turn such interests off and focus on the more successful ones.
Furthermore, now that you are certain about at least one or two interests of your potential audience, you can use Facebook interest suggestions to expand the list. Simply type in one of the discovered interests and click on “Suggestions”.
Another method of Facebook interest targeting is searching for pages related to your products with Audience Insights. You can find this tool in Facebook ads manager.
If the product you’re going to advertise is obviously associated with certain interests (like gardening or plush toys), simply choose it in the “interests” field and look at the “Page Likes” tab. Facebook will show you what pages gather most of the likes from people with this interest.
After that, you can check if the Facebook group’s name can be found among the interests in your ad sets. If there is one, your ad will target people who interacted with the given Facebook group.
After another round of testing, you will have quite accurate information on what interests work best with a given product on Facebook.
If you find Facebook interest targeting to be too much trouble, consider purchasing one ofAliDropship’s Premium Stores – precise copies of our own dropshipping websites with the best-selling goods within wide and profitable niches. Along with a store, you can also buy marketing materials including recommendations on target audiences and their interests.
There is nothing difficult about starting a dropshipping business. Even if you are a newcomer with no background knowledge whatsoever, you only need these 15 things to start your super successful entrepreneurial journey.
It doesn’t really matter which of these reasons motivated you to step on this road; as long as this driver is powerful enough, the success of your business is guaranteed.
By the way, note one thing. Having a genuine interest in the specific area, it’s quite likely that you won’t give up the idea of running this type of business if there is a lack of immediate success.
2. PC or laptop
To create, set up, and run your online business, you need to own at least one gadget.
You may choose any device which is able to provide the necessary functions for you to run the business. If it’s more comfortable for you to use a personal computer, go for it. If you are a fan of laptops, you can totally rely on them as well. It’s only about your own preferences and opportunities.
Modern technologies let you create a dropshipping store with a good-looking responsive design that will work perfectly on any type of gadget – this is exactly what you need to generate a healthy amount of sales.
5. Real-life examples of running a dropshipping business
When you start something completely unfamiliar to you, it’s easy to get confused with all the new duties and responsibilities.
Relax and don’t worry! You deal with a business that is affordable to start, convenient to run, and easy to sell if you ever get tired of it.
If you get disoriented, you can find a lot of examples of running dropshipping businesses on the Internet, and find a way to meet your challenge. Moreover, numerous interviews of successful dropshippers can inspire you to keep going even if you feel like giving up.
With due effort, you can literally change your life!
We strongly recommend to choose a niche that you know well. Ideally, you should be a fan of the products you’re selling – this way, you will set up and manage your business in the best way possible.In this case you’re more likely to succeed very quickly because you have enough background knowledge which can help you with running your new business.
However, the products you’re going to sell must be interesting not only to you, but also to the wide audience.
When you are choosing a niche, check if there are enough relevant items on AliExpress. Also, you need to think about whether you can promote these items through social media or PPC ads. Plus, you need to make sure that the competition in this niche is not too fierce.
How to start a dropshipping store: technical preparations
8. Domain name
In fact, without going into the technical details, a domain name is your website address that is used for highlighting it among others. It’s like a street address that tells your customers where your website is placed, and helps them go directly to it.
If you want to buy a suitable domain and make sure no one is already using it, try and experience the GoDaddy service – one of the most popular and reliable domain name registrars.
A hosting is a service that allows a user to place the information on the server. In fact, if you don’t have a hosting, you can’t make your store content visible to Internet users. In other words, you need to buy hosting (and pay for it annually) to ‘activate’ your online store and make sure it’s really running.
We understand that no one basically wants to deal with such technical tasks, that’s why you can safely delegate all your hosting issues to us. We will provide you with timely client support, and guarantee an exceptional customer service along with a high quality technical performance.
10. Dropshipping website
Do you already have a ready niche idea, catchy domain name, and pre-paid hosting? Great! Now, you can start making a website – a basis for your future dropshipping store.
Here, you have 2 options: you can either do all the job yourself (in this case, go to paragraph 11 to learn the next step), or you can get a ready dropshipping store – a Custom store, a Premium store, or an Established store. What’s the difference?
It’s a store that we make for you individually, with your wishes and preferences in mind. You explain what you want your store to be, and we develop it from scratch for you. When the work is completed, we hand the website over to you – it’s perfectly ready to operate from day 1, and you’re its 100% owner and boss! Read more and order your custom store here.
It’s a fully functional copy of a highly successful dropshipping store that has already been developed and put into operation by AliDropship team members. You get an exact (and legal!) copy of a store that has proven to be efficient and profitable, and don’t have to guess or worry whether the store will be successful. And of course, you don’t have to wait until the store is developed: you’ll get your copy within minutes. Read more and buy your Premium store here.
It’s an already operating business that has a proven track record, a verifiable number of orders, and a stable traffic volume. Before purchasing it, you get access to the store statistics, which lets you make a well-informed decision – and basically, invest in an already profitable business. After the purchase, you become its one and only owner – and get recommendations on how to run it further. Read more and buy your Established store here.
Want to get a Custom, Premium, or Established store? Make your choice and go to paragraph 13 to learn the next step!
WordPress is a system that helps you arrange all the elements of your website. Nowadays, 30% of all the websites globally are powered by it. There are several reasons for it. The main one is that it is super easy to use. Moreover, it suits almost everyone, even those who have no previous experience of creating and running a website.
There are a number of factors due to which WordPress is perfect for running a dropshipping online store:
It might seem a bit long, but hey, here’s the good news: you don’t have to do it all manually. There is a much more convenient solution developed by high-profile programmers with an actual experience in dropshiping.
The semi-automated solution, AliDropship plugin, can be used for adding products, changing their prices and descriptions, importing product reviews, transferring orders to AliExpress, viewing the online store statistics, and, in general, managing all the routine dropshipping processes.
If you can save tons of your business (and personal) time and delegate a lot of work to the plugin, why not go for it?
To get your rightfully earned profits, you need to think about your pricing strategy.
The price of an item in your store should be higher than the original AliExpress price of the same product.
The difference between these two prices is your profit!
Still, while increasing the prices in your online store, you need to remember that your buyers should be satisfied with their purchases. Ideally, you need to set a price that is low enough to lure your customers. At the same time, it should be high enough to bring you some revenue.
AliDropship plugin has a special feature that allows you to set up your own pricing markup rules and start selling online with a much higher rate of profit. After you add pricing formulas, your store products get updated automatically according to your rules. In addition, the plugin has special options that allow you easily round your prices or set a specific cent value for your retail price.
15. Marketing strategy
Without marketing your dropshipping store is nothing but an unknown website that can’t even be found. So, we highly recommend you to look through the latest online selling trends when developing your own marketing strategy.
When drawing up a marketing plan, don’t forget about SEO – the basis of any ecommerce marketing strategy. Without perfectly optimized product pages, it will be difficult to get to the first page of Google search and attract as many visitors as possible.
What has to be done?
Use different tools such as Google Keyword Planner to look for the most suitable keywords related to your dropshipping niche;
Add the Title, Description and Keywords metatags to your product pages;
Use the ALT attribute to describe the content of your product images.
SEO requires a lot of time and hard work but it will be definitely worth it in the long term.
How much do dropshippers make? When to expect the first sale to happen? How long will it take for the dropshipping business owner to have a stable income? Let’s try to figure it out.
Money-related queries always top the list of the most frequently asked dropshipping questions. There is nothing surprising about it. None of us wants to engage in a demanding activity that ends up being unprofitable, right? We are all dreaming of lazy self-indulgent workless days on a warm calm seashore, and can’t wait for it to finally happen.
Still, questions like ‘how much money can I make dropshipping” are somewhat similar to ‘what’s the size of the Universe’… I mean, there is no way to answer them with a 100% accuracy.
Instead, in order not to make some disorienting assumptions (I really wouldn’t like to make any misleading promises), let’s consider real-life experience of the people who have already achieved some important business milestones. Everyone’s experience is precious, and there are lots of tiny tips and lifehacks we can learn from others.
How much do dropshippers make with a newly launched store?
First of all, let’s speak about your possible income in case of starting a dropshipping business. You should understand that there are lots of factors which can influence your dropshipping journey. For example, a significant role is played by your location, the chosen niche, suppliers, products, and so on. It means that it’s difficult for us to talk about an average income of newly launched store owners. For this very reason I suggest you to pay your attention to some success stories of our latest clients, and you’ll have an opportunity to draw conclusions by yourself.
Story #1: Martin, New Zealand, made $295.59 in his first month
Meet one of our amazing clients whose name is Martin. He’s a sports coach from New Zealand, who has decided to go into dropshipping business. He started up his journey not long ago and has already achieved some results to boast. Today he owns only one online store and its total revenue in the first month of the store operation amounts to almost $300. Probably this sum is not very impressive, but the fact that Martin managed to make some profit during the very first month of his business existence without any relevant experience or background in the field is quite notable.
Story #2: Alex, Russia, made $223.79/month with one of his stores
We can take a look at one more dropshipping entrepreneur. His name is Alex, and he is from Russia. His way in dropshipping is very interesting due to his education and previous experience. He has a PhD in IT, and he tried to design his own software for running a dropshipping business. Unfortunately, he hadn’t succeed until he decided to use our dropshipping solutions. To date, he owns nine online stores, and four of them are built with AliDropship plugin. Showing one of his stores as a example, Alex says that he has 3-20 orders every day, and his gross sales for a month amount to more than $200. This sum doesn’t seem like enormous, but, as an additional source of income, it’s still inspiring!
Story #3: Mihai, Spain, made first sale of $40
Next entrepreneur I would like to talk about is Mihai. He is from Spain. Recently he opened two online stores using the solutions of AliDropship. Well, despite the fact that he only made one sale so far, he has a highly positive attitude. He is sure that the success is within reach, because he knows it now from a real-life experience how to promote his stores.
You might be wondering: what about the prospects of your dropshipping store? These newcomers’ stories are motivational, of course, but how does the business generally progress?
We cover this question a bit later in this article, but here is just a couple of stories to give you some idea on this.
Story #4: Otto, the Baltic states, made $13,087 in 1 month
Some of our clients started their dropshipping journeys several years ago and already shared the stories of their success with us several times. For example, this is Otto, and he lives in the Baltic states. The most interesting fact about his way is that he gave up his 9 to 5 job and decided to risk everything to start dropshipping. And what do you think about it? Yes, it paid him off. After he had launched the second online store, his revenues amounted to more than $13,000 per month. Fortunately, there is more to come.
Story #5: Mousslim, France, made $3,500 in 45 days
Now meet Mousslim. He is only 22 years old, and he lives in a small town in France. He doesn’t have any college degree, but he is fond of new technologies and entrepreneurship. In 2017 he was interested in AliDropship plugin, and decided to give it a try. After some time his revenue amounted to $3,500. As it turned out to be, this guy was going to move far higher mountains.
If you want to know how these entrepreneurs operate right now, do not stop reading this article! The most exciting things are ahead!
How long should I wait until the first dropshipping sale?
Here, the answer is pretty simple: you shouldn’t wait at all.
When you run a newly launched store, it doesn’t have an established brand yet. So, the best strategy is to try out different marketing instruments, and test everything to the best of your abilities.
Let’s listen to the people providing their feedback on AliDropship forum: here, we have a special Our Dropshipping Journeys section that is exclusively dedicated to the authentic stories of dropshipping stores’ owners.
For example, from this thread we learn that it took the author about a week to achieve his first sale – but during this week being an experienced Internet marketer with a solid experience in building WordPress sites he did the following:
Picked the preferred promotional methods (AdWords and social media marketing);
Installed the Social Rabbit plugin to automatically manage social media marketing;
Connected Social Rabbit to the store’s Instagram , Facebook, Twitter and Facebook pages;
Got several additional external plugins that, in his own personal experience, prove to be beneficial for a website management;
Added and edited 3 times more products than he initially had;
Launched his first shoutout campaign;
Made several sitemap updates;
Launched his first AdWords campaign;
Made a conclusion on his pricing strategy and discounts policy;
Updated his product offer paying attention to their prices and SEO aspect
At this point, you’re probably thinking “Oh. My. God. This is WAY too much, I have no idea about any of this, and if I knew about such a huge amount of the work required, I would never even think about getting my own dropshipping store”.
But, let me assure you: there are literally no reasons for you to worry about these aspects. Yes, this particular forum poster already has a significant background experience in the field of Internet marketing; but how, do you think he got this background?
By practice, trials, and errors, of course.
No one is born with the full set of dropshipping skills and knowledge, right? It all comes in due time.
Here, the original poster is a ‘newbie in website’ who began with accumulating knowledge on stores management and promotion. As we learn it from the thread, it took this store owner exactly 1 month (since the moment of the AliDropship plugin purсhase) to get the first sale – which, by the way, originated as the result of making an Instagram shoutout.
In this case, the store owner wasn’t making any marketing efforts for about a week. Then, advertising campaigns on Bing and Facebook were launched, and in a couple of weeks, the first dropshipping income appeared.
This forum contributor doesn’t specify how long the store has been in operation – still, it gets clear that one week of advertisements through Facebook fan page and Instagram account was enough to generate the first sale ever.
And from this story, we can learn that the store owner concentrated on SEO in order to secure good business performance in the long run (which is actually a very smart move, so don’t forget to take a look at our SEO checklist for dropshipping stores). It took about 2 months for the first sale to happen, and the poster mostly attributes this achievement to the successful use of the Social Rabbit plugin.
This store owner had to wait only four days for the first purchase at his online store. Can you imagine? Only four days! It’s nuts, really.
Do you see a pattern here?
There is literally no way to ‘calculate’ how soon your first dropshipping sale will happen. Nevertheless, it’s possible to identify the factors that influence the timing:
If you haven’t tried our free dropshipping niche tool yet, it’s time to give it a shot! This instrument tells you if the niche is a good choice in terms of the number of products available, buyers’ interest, and promotional potential. The more demanded and product-rich the niche is, the sooner the first sale will happen.
If you read these and other dropshipping journeys shared on our forum, you’ll quickly notice that the range and quantity of payment methods supported on your website have a paramount importance. Quite often, people show interest to the product offers, but, due to the payment system inconvenience/unreliability, they leave the store before completing the order. Read this article to learn more about the best payment gateways you can use for your dropshipping store.
Intensity of marketing efforts
Well, this is obvious. It doesn’t matter if you are a marketing guru or you have never made a single sale, it makes no difference if you have developed multiple online stores or if you don’t know what a domain name is – as long as you are willing to push your business forward, none of this is relevant. Even with no market knowledge or industry experience, you can always start with understanding your target audience and trying simple, free ways to boost your store traffic. They cost you nothing, but they teach you a lot, and learning is essential for your business success.
How much can dropshippers make with ready businesses?
So, we’ve just looked into the financial prospects of the owners of brand-new dropshipping businesses. But what about the entrepreneurs who buy already operating online stores? How are their expected profits different from the beginners’ ones? And are there any guarantees?
To begin with, if you’ve decided to purchase such store instead of getting a new one from scratch, look at the store stats carefully. Use this website valuation guide to see if the money-making potential of this store is up to your expectations. Considering the current profits, traffic numbers, and social media presence, you’ll be able to roughly estimate this store profitability in a medium-term period.
Next, remember that you, as the new store owner, is now responsible for its operation! Even if you’ve purchased a business with stable profit and traffic numbers, don’t expect them to magically hold up by themselves. It’s vital to keep promoting the store, communicating with current and prospective customers, and updating the product offer from time to time. This way, you’ll keep the store relevant and interesting to your target audience, and prevent the previous profit levels from decreasing.
Good news is, you can get yourself an already operating business that is optimized to make the new owners’ life easier and keep the profits steady! There are two exciting options you can benefit from: Premium stores and Established businesses.
Check out the amazing stores here! As you can see, each of them already has a stable profit level. The reason is simple: each of the stores operates in a highly demanded niche and is promoted by a skilled team of digital marketing specialists. That’s why the profits are so impressive!
You can easily become an owner of an equally successful business, too! All these websites are eligible for copying: you can get an exact copy of a top-class dropshipping website with the same structure, design, product range, etc. And what’s more, you can also purchase a marketing package – a set of the exact same advertising materials and audience settings that is currently used to generate profits in these stores. Clearly, it’s super helpful to new store owners who’d love to boost their revenues!
One of these premium stores, by the way, makes $500,000 a year – isn’t that the number you’d love to achieve, too?
Established dropshipping businesses: individual monthly profit for every store
Just take a look at the impressive businesses here! Each of the Established stores is a long-functioning online business with detailed performance stats you can view instantly.
Unlike Premium stores, these are exclusive businesses: if you’re buying an Established store, you’re it’s only owner! And, as the new owner, you will enjoy numerous store benefits boosting your revenues: built-in marketing tools, pre-made social media pages, ready-to-use advertising materials, and more!
How much money do dropshippers make in general? What average dropshipping income can I expect?
And now, let’s (finally!) talk about the prospects regarding your income.
It would surely be interesting to learn the average monthly dropshipping income worldwide. But, it would only be possible if every country obliged these entrepreneurs to officially submit their revenues. I really doubt this initiative would see a warm welcome!
This AliDropship forum contributor runs a general store aimed on buyers from the Philippines, the USA, and Brazil, and the average daily amount of sales exceeds $3,000. His road to success was quite bumpy. But, with some courage, confidence, and faith (and Google AdWords) it became possible to achieve these incredible results.
Another forum poster, Rewall, spent about a year learning as much about dropshipping as possible, and in about 2 months, the income of his 2 stores hit the mark of $26,700. Facebook Ads did the magic!
Pirn from Estonia also used the AliDropship forum to share his success story, but our team got so impressed with his achievements that we asked him for a blog interview right away. It’s quite understandable: having no background experience, this EU dropshipper managed to achieve an average dropshipping income exceeding $10,000 per month!
Godfred from Ghana used to run an eCommerce store before he became a member of the AliDropship family. Now, he owns 2 AliDropship stores that provide him with quite a steady income: he makes over $500 every week!
Still remember Mousslim and Otto? Well, they have already been doing dropshipping for several years, and now we can bring their intermediate results. To date, Otto has four stores, two of which were experimental. As soon as he realized that they weren’t profitable, he stopped doing anything with them. Now the revenues of his two other stores amount to more than $40,000 per year. Looks like a considerable sum!
Mousslim has also been succeeding in dropshipping. His revenue for less than a year amounted to $455,000. Can you believe this? By the way, he has only one online store, because he doesn’t have enough time to launch some more ones. He is happy that he doesn’t have a boss, work-schedule, and but he can allow himself to travel as much as he wishes.
What conclusion can we draw from all these numbers?
Dropshipping puts no limits on your profits
As you can see, each and every particular dropshipping store owner has a dramatically different level of income. Still, there is a striking similarity: all the owners are not constrained by any specific terms or requirements. They saw no limits on the amount of conducted sales, pricing markup, overall revenue, etc. Whatever the income amount is, it’s all yours. That’s exactly the thing that makes you highly motivated to keep developing the store, and aim higher.
It’s not necessary to have any experience in dropshipping or ecommerce
When talking about the people who decided to go in for dropshipping, you may have noted that the majority of them had no experience in dropshipping at all. And despite this fact they successfully operate in this kind of business. The experience in IT, digital marketing, or exactly in dropshipping, certainly, will greatly assist you when running this business. Nevertheless, let me assure you that using AliDropship solution for dropshipping you can successfully launch a store and make it profitable even without a background knowledge.
No obstacles are significant enough to put your dropshipping income at risk
Life goes pretty fast, and lots of events can directly or indirectly influence your dropshipping business performance.
For example, Mousslim’s success story reveals that he has unknowingly launched his business during the Chinese New Year (the time when the majority of AliExpress sellers go on a vacation that can last for up to several weeks). Fortunately, he still managed to run his business with the maximum efficiency possible, thanks to the flexibility of dropshipping business model. With due preparation, your store will still make enough money no matter what the circumstances are: Chinese New Year, Black Friday, or your own vacation.
There is more to dropshipping business than just money
This idea is expressed very clearly in Otto’s success story: on numerous occasions, he mentions that there is a huge difference between running your own store and working for somebody. In Otto’s opinion, the fear of having to work for someone else’s benefit is the most powerful motivator to run your own venture.
As you can see, the answer to the ‘how much do dropshippers make?’ question depends on multiple factors which you, fortunately, can control and regulate by your own efforts. The best part? However much you earn in your self-owned store, it’s all yours!
In our world of hyper-connectedness, it is becoming ever more important to reach people more efficiently than before. In the past, people had more time to spend browsing online, looking through websites, reading long form content and clicking through multiple tabs. Now, digital consumers are used to having the answers they need instantaneously, and in order to be successful, we need to provide it to them almost before they as for it.
Hence, the importance of develop a one page website. Long gone are the days of having a home page, about page, and multiple following pages for all of the things a company was offering or a person wanted to share. In order to reach your target audience, you need to deliver the information immediately in an aesthetically pleasing way, with a clear call to action.
In order to have a successful one page website, you need to make sure that when a visitor lands on your page they understand immediately what it is about. The design of your page should be simple, engaging, and should align with the aesthetic that you have set for your company. If you are selling products intended to relieve stress, your design elements should be soft and pale colors. If you are an entertainment company, you should embrace bold colors and bright design elements. You want your customers to feel as if they have just stepped into your store when they land on your page.
Luckily, WordPress has made it very easy to find a theme that works for any company. Thankfully, there are themes specifically designed for one-page sites, and it would be a good idea to select one of these themes so that your creation process is that much easier. As you go through the process of choosing a theme, you should make sure your theme includes a page builder, with built-in elements that you will need, such as a contact section. The theme should also have a built-in design for breaking up your page into multiple sections that still flow together smoothly. All one-page site themes should have clear navigation that can help users jump from one part of the page to the next without having to continuously scroll.
Once you have a theme, you will want to design your one page site so that it has a clear focus and is appropriate for your audience. You should not include anything that does not have a distinct purpose, even if it looks cool. You should be able to distinguish between the different sections on your site, either by differently colored sections or by headers of different sizes.
One-page websites are the best way to reach online audiences, and thankfully they do not take a lot of time to construct. Just be sure that you have a clear goal in mind, and you design your page with your consumer in mind.
WordPress is one of the most attractive, versatile platforms for someone looking to start a blog in 2019. WordPress is currently the 55thmost popular website in the world, and is used to power 32% of all sites on the internet, ranging from personal blogs to business websites. Furthermore, WordPress is very user-friendly, and doesn’t require any coding or technical knowledge to make a great-looking website. Let’s go over the steps needed to get your WordPress blog started up.
Create an Account
Before you start creating your WordPress blog, you’ll first need to register an account. All you have to do is input your email address, create a username, and choose a strong password. If you already have a Google account, then you can simply login to WordPress using that account.
Choose What Kind of Blog You Want to Create
After you create an account, you’ll be presented with a list of options about what you want the focus of your blog to be. This is only meant to serve as a foundation, as you will be able to change the features of your blog later on. There are options to start with a personal blog, a business website, a professional website, or an online store (note that the online store option requires buying a domain name–more on that later). Pick the option that is most applicable for you, as it will help you better shape your blog later on.
Decide on Your Blog’s Central Topic
After selecting your blog’s focus, you will be asked to provide a general topic for your blog. There are a range of preselected topics that you can choose from, but if you don’t see the topic that most applies to what you’re creating, you can type it in yourself. Depending on the topic you select, you will be presented with a suggestion for a theme and page layout. This is essentially a preview of your blog’s initial appearance.
Time to Name Your Blog
Now it’s time to get creative and pick a unique name for your blog. If you struggle with naming things, don’t worry–you can go back to change it at any time. Try to decide on a name that will be most representative of your blog’s identity.
Getting Started on Your Blog’s Style
The next step involves choosing a basic theme to start your blog out with. The four options you’re presented with–modern, sophisticated, professional, and calm–have different fonts, color schemes, and page layouts. While it’s likely that you’ll change the theme later on, you can still choose one that appeals to you the most, or the one you think will be most appropriate for your content. A nice extra touch is that you can preview what your blog will look like on a mobile device.
Decide if You Want a Domain Name
There are a number of benefits to buying a domain name for your blog. If you purchase one, WordPress offers you additional features, and a name helps give your blog its own identity. However, if you don’t want to spend money, you will have to use a free web address, which are often clunky and unattractive. If this is your first time blogging, you might be better off starting with a free plan, and then switching over to a paid one later. Regardless of whether or not you purchase a domain name, you will have to pick an address that’s not already in use.
Finalize Your Information
Once you’re sure that you are satisfied with your setup, you can confirm your settings and officially create your blog! After you’ve verified your email address, you can get started on publishing your first post.
Choosing a Theme
Before making your first post, you should choose a theme that suits your taste. To view the available themes, click “Design” on the navigation bar to the left of the screen, and then click “Themes”. Once you’ve done that, you can pick from a wide selection of free and premium themes. In addition, most of these themes are customizable.
Making Your First Post
Making your first ever blog post is easy! All you have to do is click on the “Write” icon towards the upper right hand corner of the screen, choose a title for your post, and then start writing. When you’re done, just hit publish, and you’ve officially entered the world of blogging with WordPress!
You know that saying, if it is too good to be true, then it is? Well, this is one scenario where this rule does not apply in the least. Yes, dropshipping is convenient, you need not own any physical shop, no inventory to freeze your cash, stock no goods and yet make money and be your own boss. It is legal and it is no scam.
How dropshipping works
Dropshipping simply involves listing specific products you want to sell and consequently selling these products in an ecommerce shop without having to stock these products by yourself.
Rather than buy wholesale goods to sell to customers, the customer places an order on your online shop at retail price but you only need to forward the order to your supplier. You pay the supplier at wholesale price while your supplier packages and ships the goods directly to your customer using your business name. Your customers will locate you via your retail website which you can set up using WordPress.
You add value to the process through advertising, product marketing and customer service while the supplier as your partner takes care of the logistics. It is a win-win situation for everyone involved.
Dropshipping with WordPress
WordPress is among the most popular systems for content management raking about 26% of the industry. It provides WooCommerce platform for dropshipping offering a more affordable alternative.
WordPress’ WooCommerce makes it easier for newbies to venture into ecommerce. You can easily open a dropship store on this platform as it comes with various free plugins, easy self-hosting, automation option and an array of customizing options all at no monthly fee.
What about product listing from your supplier to WooCommerce? It is all taken care of too. For instance, if you choose to go with Aliexpress like most people do, there is a plugin (Alidropship) that allows you to automate product listing from Aliexpress to your WooCommerce shop. Alidropship helps you import the various products you wish to sell from Aliexpress to your website automatically. It is not stagnant either, it works with Aliexpress to automatically run new information and updates on the products from the seller.
In case you are bothered about inputting all the information and product description necessary to market each product, fret not. WordPress has some automated plugins to do the work for you.
To make the journey even smoother, WordPress offers automatic order transfer. You only need to confirm the transaction by clicking the ‘Pay Now’ button.
While Alidropship is a one-time payment option, there is Woodropship from WooCommerce that offers monthly payment with better options.
Open your dropship store
Here are some steps to follow:
Choose a niche. Carry out in depth research to find out the hottest selling products. Then determine your target market and how to reach them and research your competition too.
Find your supplier, could be small or medium-sized manufacturers or wholesale dropshippers. Search online or use wholesale directory.
Get your sales tax ID
Select a selling platform or create your own online shop.
Start advertising and marketing, preferably with Facebook and Google ads.
To open dropship store can get complex, but WordPress has various automated processes and plugins to make your ecommerce experience easy and profitable.
Whether you’re running a WordPress blog or online storefront, generating web traffic is key to success. It’s a well-known fact that higher levels of site traffic lead directly to higher advertisement revenue and sales numbers. However, figuring out how to generate increases in traffic without expensive marketing tactics can be difficult for any internet entrepreneur.
Thankfully, there are many highly effective and totally free traffic sources available to every WordPress user. As the key to successfully applying these free traffic sources is knowing how to get started, we’ve compiled the following guide.
Here are the top 5 free traffic sources that you may have overlooked for your WordPress site:
#1: Posting Content on Popular Platforms
You have valuable information for your audience, so why not meet them where they are? Find the most popular web platforms for your chosen niche and start engaging potential visitors in meaningful conversation.
#2: Share Your Expertise on Quora
If you’ve created a WordPress site on a certain topic, you’re likely an expert in that field. If so, Quora can be a great free traffic source for your site. This platform allows anyone to post questions, which are then answered by subject matter experts like you.
#3: Create an E-Book Resource
E-Books are a fantastic and free tool for WordPress users. Since e-books can be published digitally, you don’t have to send anything on production, and you’re free to share it wherever you want. Better yet, e-books can be used as an enticing offer to get visitors to join your site’s membership group or email newsletter, thus providing even more opportunities for increased traffic.
#4: Leave Helpful Comments on Reddit, Facebook, and More
Similar to Quora, other large platforms like Reddit and Facebook can serve as useful free traffic sources. Joining various online communities and sharing your insight on different topics can help establish you as an expert. In turn, users familiar with your presence on these platforms will drive traffic to your WordPress site.
#5: Develop Your Social Media Presence
If you’re not leveraging the power of social media in 2019, then you’re missing out on tons of free traffic. Focusing on major social media platforms (Twitter, Instagram, and Facebook) will provide an immediate positive impact on your site. Best of all, social media users have a natural tendency to focus on their favorite niche topics. This means that you can accurately and easily target the ideal potential visitors for your unique WordPress site.
As we have seen, there are a number of free traffic sources that have the potential to help take your WordPress site to the next level. While it may be tempting to implement each of these free traffic sources at the same time, tackling each option individually will allow for steady traffic growth over time.
We suggest picking your favorite free traffic source and getting started today. With a little hard work and effort, you’ll see you’re WordPress traffic numbers start to grow in no time!