Category Archive : Marketing tips

25 Ecommerce Hacks To Drive More Traffic, Raise Conversions And Boost Sales

Are you new to online retail? In this case, let me share 25 ecommerce hacks that will help you start and develop your online business in 2021.

Commonly, beginner entrepreneurs lack the experience they need to successfully start and develop their businesses. Of course, as they try out different strategies and approaches, they gradually learn how to deal with typical ecommerce issues.

But often, they make a little bit too many mistakes by this time. That’s why in this article, I have gathered 25 ecommerce hacks that will help you drive traffic to your online store, increase your conversion rates and start making actual money with your business.

1. Target long-tail keywords

One of the benefits of search engine optimization is that this traffic is free. Yes, you do have to invest some money into optimization. For example, certain SEO services like Ahrefs or Semrush require paid subscription. But once you have finished optimizing, you don’t need to pay for each site visitor that comes from search engines.

Optimizing your site for long-tail keywords offers at least two more important benefits.

First, such keywords are usually less competitive than short ones. “T-shirt online” will have higher search volume than “T-shirts with a funny cat print”.

Second, long-tail keywords are much more specific. People using them know exactly what they want and have stronger intentions. If I search for “metal guitar picks online”, it’s most likely I already want to buy this product. As a result, traffic that comes from such keywords converts considerably better.

2. Optimize for mobile

Mobile accounts for 65% of all ecommerce traffic and 53% of online sales. It means that about half of your customers use smartphones and tablets to browse your wares. If you don’t make this user experience pleasant, you’re going to lose customers.

The good news is all AliDropship themes are both desktop- and mobile-friendly!

3. Drive traffic that actually converts

Driving more traffic to an ecommerce site doesn’t necessarily result in higher conversions. There are plenty of ways to make people visit your site. But what’s the quality of this traffic?

If a part of your audience gladly follows links but never purchases anything, you should probably switch to another audience segment or traffic source. It doesn’t mean you shouldn’t try to increase the conversion rate of a given traffic source. But don’t get obsessed with it if nothing works.

Remember, 80% of results come from 20% of efforts.

4. Use retargeting ads

Many ecommerce hacks teach you how to drive potential buyers to your online store. But what do you do with the people who did visit the site and then left?

Regular ads are mostly targeted at people who might be interested in particular products. No matter how hard you try, most people who see such ads have no interest in them.

But retargeting ads follow people who visited your ecommerce store and viewed at least a few products from its inventory. After they leave, retargeting ads keep popping up on other sites they visit and advertise the same or similar products.

This can drive former site visitors back to your store.

5. Use email marketing and remarketing

Another way to get back site visitors is to use emails. That’s why many ecommerce businesses try their best to get visitors’ contact information. Besides, such audiences better convert as they already know about your store and products.

You can send emails reminding them of the products they put in the shopping cart (but never made it to the checkout). Cart abandonment is very common in ecommerce. Coupon and discount offers also stimulate former visitors to come back. Even if a person has bought something, it’s a good idea to tell him or her about new goods or upcoming promotions.

You can also use remarketing on Facebook to get back the hotter part of your audience.

6. Speed up your site

Modern customers are impatient. After all, if a particular site doesn’t load fast enough, there are plenty of other resources in the search results. Same goes for advertising on social media. Even if a user clicks on your ad, in most cases he or she is not interested enough to wait more than a few seconds.

So, make sure you compress all images on your product pages and check their loading speed. SEO Image Optimizer tool can do just that – and help you out with a number of other SEO-focused tasks.

7. Use customer reviews and UGC for advertising

People don’t really trust businesses. I mean, of course, most people don’t believe in conspiracy theories. Still, they do understand that no business will ever tell you about real issues related to their goods and services. But real customers don’t lie!

Therefore, it’s a good idea to use real customer reviews when designing your ads. Additionally, you can use other types of user-generated content (UGC) to show your products making people happy. Photos, videos, posts – anything goes!

8. Stimulate buyers to leave reviews

This is one of the less obvious ecommerce hacks. Using customer testimonials and reviews is smart. But stimulating them to write reviews or send you photos is even smarter!

To do it, ecommerce marketers often launch contests on social media or offer coupons for the next purchase in exchange.

9. Show real discounts

Speaking of discounts. Cutting prices is an old but effective method for increasing conversions. But discounts will work even better if you show the price customers would have paid without it. This simple move makes the value of your offer much more obvious.

10. Use split testing

The problem with ecommerce hacks is that most of them are rather abstract. It’s really difficult to provide detailed instructions on what to do with each step of your promotion strategy. Many things depend on your niche and products, where you advertise and so on.

That’s why entrepreneurs should be ready to solve such issues on their own – by using A/B tests.

Also known as split testing, this method drives equal portions of traffic to two or more product pages, posts or ads. In time, you will be able to tell which one works better.

For this purpose, use AliDropship’s Split Test add-on. It lets you compare different versions of product pages and provides detailed reports on their performance.

11. Use seasonal offers

Even if your niche has nothing to do with traditional holidays such as Halloween or Christmas, you should still create special holiday offers.

Customers expect sales and discounts during such seasons, especially during Black Friday and Cyber Monday. All you have to do is to prepare an advertising campaign and decorate your site properly.

12. Deliver more than you promise

Making promises is easier than keeping them. But that’s one of your tools to interest potential buyers. Overpromising can be dangerous: if you fail to carry out these obligations, your reputation will suffer a lot.

Try underpromising instead! And delivering a bit more than customers expected.

Today businesses can surprise site visitors with free shipping, discounts on larger orders, small gifts they put in packages, etc. Such care tokens can turn random buyers into loyal customers and brand advocates.

To create various offers in your store, try using AliDropship’s add-ons – Gift Box, Bulk Discounts and Product Bundle.

13. Create better product descriptions

When making a purchasing decision, people want to know absolutely everything about your goods. Their size, weight, the materials they were made of, whether an adapter or batteries will be required, etc. – details matter!

Take a look at your descriptions and try asking questions as if you were a customer. Moreover, show your customers how a product works!

14. Use videos and GIFs in product descriptions

Describing a product’s functions takes too long. Besides, reading it will not always be enough to make people believe you. But showing is another story!

Short videos or GIFs demonstrating how a product solves a problem can do wonders. That’s why our team mostly uses videos for advertising as well.

15. Use SEO titles that describe solutions

The same approach can be used when you write SEO titles for product pages. If a title simply describes “features”, it can hardly draw attention. But a name that tells readers what problem they can solve with this product is an eye-catching one. “Car seat leather repair paste” – everything’s clear!

16. Improve your category pages

In addition to the previous ecommerce hacks, you may also want to pay more attention to your category pages. Often customers want to learn more about the products you sell before making a decision. They need guidance, tips and recommendations.

That’s why it’s a good idea to answer all their questions on category pages.

17. Use Facebook lookalike audiences

Understanding what kind of people buy your goods isn’t always easy. Some audience segments simply don’t buy anything. That’s why marketers use Facebook lookalikes letting the algorithm analyze your best buyers and find similar users.

18. Use trust badges

Showing trust badges is very important to convince potential customers that your business can be trusted. Unlike traditional shopping, buyers can’t get their goods right after giving you the money. That’s why all ecommerce stores have various security logos.

19. Provide as may payment options as you can

Imagine a customer wants to buy a product from your store. He can only pay with a PayPal account. But you accept only bank cards. As a result, you lose a customer simply because of a technical problem.

The more payment options your business provides, the more clients it can service.

20. Use exit-intent pop-ups

When a site visitor moves the cursor to close your site, is there anything you can do? In fact, there is!

When it happens, exit-intent pop-ups appear on the screen to offer the visitor who’s about to leave a discount or another special offer that can change his or her mind.

21. Create a sense of urgency

It’s good to know there’s a store selling a product you’re interested in. It’s also good to know the seller offers a discount for this item. But what if the discount is temporary or there’s only a few items left in stock?

A sense of urgency stimulates visitors to make decisions faster as people don’t want to miss rare opportunities.

22. Cross-sells

Imagine a customer saw your ad on Facebook and came to your website to buy this item. That’s a success, but you can actually do better! Although the buyer wants to purchase only one particular item, it doesn’t mean you can’t sell more to him or her.

Cross-selling is when you sell complementary goods along with the one your customer wanted to buy initially. By offering goods related to the initial purchase, one can increase the customer’s order value.

Use AliDropship’s Upsell and Purchase Upsell add-ons to sell more products to site visitors.

23. Notify site visitors of recent sales

You have probably noticed that many ecommerce hacks utilize customers’ fear of missing out (FOMO). This is one more method that makes site visitors worry about getting here too late.

The idea is to make a pop-up that appears soon after a person comes to your store and tells that another visitor has made a purchase.

Use Recent Sales Pop-Up add-on to create such notifications.

24. Make checkout faster

Sometimes buyers add a product to the shopping cart, go to the checkout, but then stop. One of the possible reasons why they do it is because your checkout process takes too long, or you make customers fill in too many unnecessary fields, or there’s something distracting them like an ad.

When customers get to the checkout, this is your final straight, the last lap in the race. Make sure it’s as short as possible and there are no turn offs.

25. Don’t make visitors register

You probably already know that, but I’ll say it anyway, just in case. Most people don’t like it when websites don’t let them do something unless they register. It takes time, you have to come up with another login and password, and maybe you’ll never visit this site again.

A lot of potential customers with the intention to buy something will simply leave. Today most businesses allow people to checkout without registering.

Read other articles on our blog to find even more ecommerce hacks and tips. Additionally, on AliDropship, you will find lots of tools for your dropshipping business including AliDropship add-ons. If you’re new to dropshipping, you can easily launch a new business by purchasing an exact copy of our Premium Stores one of which makes over $2 million a year!

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3 Landing Page Tips To Increase Your Online Store Conversion Rate

Are you looking for ways to increase the conversion rate of your online store? Have you ever considered using landing pages to boost your sales? Or don’t you know how to create a landing page that is able to generate lots of leads? Well, here are the most useful landing page tips for you!

Do you remember The Auto Merch, our advanced online store? Right, this is the store run using groundbreaking managing techniques perfected by AliDropship specialists.

And this is the store that managed to overcome a $2,000,000/year mark due to its creators’ efforts.

Monthly performance of The Auto Merch store with 167,010.31 in total sales

Monthly performance of The Auto Merch

We have already revealed the tactics that let the team behind the store come this far. They are glad to share their invaluable experience to give everyone the opportunity to repeat their success or ever surpass it!

They have already explained how to craft a highly effective product strategy, how to create product pages for the maximum conversion rate, how a perfect Facebook ad should look like, and more.

However, we have not touched upon one more issue that is a decisive factor in the success story of The Auto Merch – its landing pages! Fortunately, the store creators kindly agreed to share their unique self-discovered landing page tips for creating the pages that really convert and bring profit!

Disclaimer: The main part of this article comes in the form of an interview with the creators of The Auto Merch online store that makes over $2,000,000/year. The store is available for copying as a part of our beginner-friendly Premium Stores offer for newcomer entrepreneurs.

What is a landing page and what is it for?

Landing page is a specific type of website page optimized to motivate an Internet user to make a purchase. Traditionally, a landing page describes an item, tells potential customers about its main advantages, and convinces them to buy it. Even a person unfamiliar with a product should be tempted to place an order after visiting a catchy landing page.

an image that shows the example of a landing page

An interesting thing about landing pages is that you can’t leave them to view other pages on the site. Landing pages have no navigation at all: their goal is to focus the visitor’s attention on the product, so you can’t go and see the parent category, or the Homepage, or anything else. That’s why, if you take a look at The Auto Merch landing page, you’ll see you can only go to the checkout page from there 🙂

an image showing a landing page pop-up

The Auto Merch’s landing page itself includes a profound article about the product and a detailed description of its advantages. The checkout page where you are taken after clicking on the ‘Check Availability’ button is designed to convince website visitors to buy a product.

a picture showing how to increase a store conversion rate

The main factor here is a huge discount motivating to buy in bulk (as a gift for friends and relatives). These are the very measures that let us increase the average order value in our store significantly. Meanwhile, we achieved it without increasing the conversion cost.

Why did you decide to promote your products through landing pages?

The point is that we used to count on single products pages only. However, in this case, it’s not always possible to achieve all the objectives such as increasing average cheque, motivating to buy in bulk, etc. To date, landing pages account for 70% of the whole website traffic. Meantime, single product pages account for the remaining 30%.

We have noted earlier that the store visitors wish to buy products in bulk. However, if speaking about our landing pages, people are a lot more likely to buy in bulk due to the special offers we always provide them with.

What are the landing page tips you’ve discovered?

We have tested multiple landing page layouts and managed to find certain patterns of influencing the buyers’ actions. As a result, we found the way to create a perfect landing page that has a high conversion rate. So now we are ready to share the most useful landing page tips with you!

an image showing how much landing pages bring funds

Daily performance of The Auto Merch

We were working on the texts, gallery image, CRT, discount sizes, feedback section, etc.

In our case, it was the team of AliDropship developers who did the most part of the job. We, in turn, prepared the technical requirements, showed them the examples of landing pages that we had been inspired by, found the pictures for the gallery, and wrote the article. While testing, we were pointing out the aspects that required particular attention.

After all the changes, we analyzed current conversion rate to decide what worked best. Here are our top findings!

Landing page tip #1: how to evaluate a landing page performance

There is nothing challenging about tracking and analyzing the results of your landing page performance. So let’s consider the car organizer, one of our bestsellers, and find out which ad campaigns are more successful.

an image showing how much single product page brings

Facebook ad campaigns for single product pages (November, 9th)

an image showing landing page tips results

Facebook ad campaigns for landing pages (November, 9th)

As you can see, ad campaigns for landing pages have a lot higher purchase conversion value and ROAS. Meanwhile, the average order value for single product pages and landing pages is $54,81 and $61,89 respectively. Unfortunately, Facebook Pixel is not able to track all the sales. However, if we recalculate manually, we will see that the average cheques are higher, so does the difference between them.

Landing page tip #2: how to choose the items to display on separate landing pages

When running The Auto Merch, we try to analyze the customer behavior and highlight the items that people often buy in bulk. So this is a signal that we should consider creating a landing page for such a product. What’s more, we are now creating some combo offers, and we would like to promote them by means of landing pages.

Landing page tip #3: how to build landing pages in a couple of clicks without any experience

Initially, while creating a landing page for our well-performing product, we had to ask for our developers’ team help as we had to create the page from scratch.

We saw the need for a smart solution that would simplify this specific task. So the AliDropship team of developers started working hard on a new AliDropship tool.

As the result of the cooperation between AliDropship emarketers and developers, Landing Page Add-on was introduced. Kindly read this article to see how Landing Page Add-on works and what it’s capable of!

Landing page tip: use Landing Pages Add-on to create engaging landing pages in several clicks

With this solution created thanks to the cooperation between developers and digital marketers, you can easily make as many landing pages as you want even if you’re doing it for the first time in your life. Sounds tempting, doesn’t it?

And here’s another exciting benefit to note. The landing pages that you create by means of the Landing Page Add-on have a feature that our manually made ones were lacking. This is all about the opportunity to add the shopping cart to a landing page!

In practice, The Auto Merch buyers have been really looking forward to this feature. It would give them the opportunity to buy several variations of the same product and still get the discount for bulk buying. Well, now we are happy that we can improve our offer. So can you!

We hope that the landing page tips of The Auto Merch store creators will help in making the most out of your ecommerce business. Don’t forget that a right landing page is a key to success. And since you are able to build up landing pages in several clicks without any efforts, this success is even closer to you!

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9 Facebook Ad Types To Promote Your Ecommerce Store

Dropshipping business owners mostly use Facebook for advertising their products. In this article, we are going to talk about Facebook ad types available to you.

In digital marketing, one can use a variety of tools and platforms including social media. With over 2.7 billion monthly users, Facebook is the largest social network on the Internet. So it’s no wonder small and large businesses alike advertise products and services there.

Another advantage of Facebook is that marketers can use different ad types for different purposes. Let’s take a look at what creatives you can use for advertising.

Choosing Facebook ad types

If you’re not familiar with Facebook ad creation, let me explain it in a simple way.

After picking a campaign type, you move on to creating ad sets and ad creatives. In the latter section, Facebook lets you choose between a number of options. Available ad types depend on what campaign objective you have picked. Usually you have at least one of the following ad types:

  • Simple image or video
  • Carousel ad
  • Collection ad

Basically, these are all the Facebook ad types you can create. However, they can be further modified.

First of all, you have two options for mobile experience:

  • Add an Instant Experience
  • Add a playable source file (a demo of your app)

Additionally, in the Ad creative section, you can turn the ad into a slideshow (available for both images and videos) or into a video (if you use only a single image).

Choosing an ad format on Facebook and customizing your ad creative

Facebook also lets you pick from a huge variety of sizes, with each suiting a particular placement type (i.e. where the ad will be shown). But our team recommends using the standard placement groups – square (1:1), vertical (9:16) and horizontal (1.91:1).

Picking ad placements when creating Facebook ads

Image ads

Images are probably the most standard type of Facebook ads. This creative consists of an image, an ad copy (i.e. the primary text), a headline, a description and a call to action. In fact, Facebook even lets you pick one of the standard calls to action from its list.

Screenshot of Facebook Ads Manager where the user picks an image for a new creative

Creating photo ads takes little time. Yet, it remains quite effective when it comes to drawing attention. A bright picture with unusual details or an eye-catching headline can make the ad stand out from the rest of the post in the feed.

Facebook also lets you turn images into videos. All it does is makes the picture move a little. But even this simple trick makes such ads more visually attractive.

Video ads

Another efficient way to familiarize your target audience with a product or service is to demonstrate how it works.

A single image has a serious disadvantage: it can only show one item or one scene. Often it is not enough.

But a video can demonstrate a dynamic change. Imagine you see a short video of how a person uses a liquid soap dispenser. Just a few seconds, and you already know what the product does, how it works and how it looks.

Screenshot of Facebook Ads Manager where the user picks a video for a new creative

Although creating video ads takes longer compared to image ads, their efficiency is undoubted.

Carousel ads

Carousels are very similar to video ads in that they can also demonstrate products and their features. However, they can consist of up to 10 video fragments and/or pictures. Thus, even if you only have product images, you can still create a dynamic demonstration with a carousel ad.

Screenshot of how to make a carousel ad - one of the more advanced Facebook ad types.

Additionally, carousels can advertise not just one but a number of products. Marketers often use it to promote product sets.

However, note that users have to manually scroll these images and videos to get to the next one. It means that you need to be really creative to make people want to do it. After all, carousels are “heavier” than most other Facebook ad types.

Post engagement

When you launch certain types of ad campaigns, Facebook offers you to either make new creatives or use existing posts. In this case, a simple post can be used as a regular ad.

Creating a Facebook ad by using an existing post from your page

For example, you can publish a video post and then use it in a campaign. In this case, it’ll work almost the same way a standard video ad does. But I said almost.

What’s important here is that promoted posts can and will get likes, comments and shares. The longer they’re promoted the higher engagement level they get. Later, when you start using the post as an ad, people will still see the number of likes and comments. This in turn motivates them to click on the ad.

Slideshow ads

If for some reason you cannot use videos and don’t want to rely on the “heavier” carousels, there are slideshow ads as well. You can create them from 3-10 still images. When seen by a user, these ads play like videos, which makes them similar to video ads. Facebook also lets you add text overlays and music.

Screenshot of a slideshow being created in Facebook Ads Manager

Slideshows are good for telling stories or revealing more information about a product with a single ad.

Collection ads

Collection ads are very similar to carousels. Both these Facebook ad types can demonstrate different products instead of just one.

Screenshot of Facebook Ads Manager where the user creates a collection ad

But there’s a number of important differences.

First, collection ads are purely mobile and open in a full-screen mode when clicked on. Second, they have a different format. They consist of an image or video followed by a number of product pictures. Finally, the ad takes users to your Facebook store instead of a website.

Instant experience (Canvas ads)

Formally known as Canvas ads, Instant experience is an ad type that combines a variety of formats. When clicking on one of these ads, users can see engaging videos and full-screen images, swipe through carousels, complete forms, read text blocks, view product sets.

Some Facebook ad types can be created by modifying other ad types. This is an example of creating an Instant Experience.

Instant experience allows advertisers to combine different formats to create an immersive mobile experience.

Instant form

This type of Facebook ads is available for Lead Generation campaigns. It looks like standard image or video ads except for one thing. Instead of taking potential leads to your website, this ad lets users instantly fill in your subscription form without leaving Facebook.

Screenshot of Facebook Ads Manager where the user creates an Instant Form

Dynamic ads

Certain ad types can be further modified into dynamic ads. Instead of making unique creatives, you choose a template. Then the ad automatically picks images or videos from your product catalog.

Dynamic ads retarget people who interact with your Facebook page or website and show them relevant products.

A dynamic ad being created in Facebook Ads Manager

This format is good for remarketing on Facebook although it’s somewhat simplified.

Facebook ads have proven to be an extremely powerful way to advertise online businesses and generate more sales. Thanks to them, this online store makes over $2m/year! That’s why we encourage you to experiment with various Facebook ad types and discover the winning combination for your business — or simply go with a ready solution already tried and tested by a skilled team 😉

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Consumer Psychology: 10 Principles That Influence Your Customers’ Behavior

Do you want to know what makes your customers act? Why do they choose some products over others? How can you get them to purchase from you instead of another company? The answers lie in consumer psychology.

One key part of being a great marketer is understanding how (and why) people think and act the way they do. By learning why people make purchases, you are better prepared to drive sales.

So, how do you attract, convince, and convert more people with your promotional efforts? Consider the following 10 principles of appealing to consumer psychology in marketing!

#1 Action paralysis principle

People commonly second guess their own behavior. It is especially common in the situations when they’re not sure how their decision will impact them or people close to them. That’s what the action paralysis principle is all about.

If you’re trying to trigger someone into action, clearly emphasize that their action will make a difference. For example, instead of just saying ‘buy now’, you can say ‘buy now and improve your craft skills today.’

An example of using the action paralysis principle to influence consumer psychology

The idea here is that whenever your current clients or prospective customers have a reason to question their decisions, provide a valid argument for them to convert or make a purchase.

#2 Reciprocity

If you’ve ever gotten a mint with your bill at a restaurant, you’ve been the victim of reciprocity. According to Robert Cialdini, when servers bring a check to their patrons without a mint, the diners will tip according to their perceptions of the service given. With one mint, the tip jumps up 3.3%. Two mints? The tip jumps “through the roof” to roughly 20%.

Use this principle by offering free content, such as ebooks or articles, to get contact information from potential customers.

An example of using the reciprocity principle to influence consumer psychology

The first ad the customer sees should emphasize what they’re receiving. Then, ask for their contact information after they click on the offer.

#3 Loss aversion

The loss aversion principle means that people would prefer avoiding a loss to gaining an equal amount. For example, we are more upset over losing $20 than we are happy about finding $20. Why do we act this way? Possibly because strong anxiety and fear are associated with loss. Negative emotions, in turn, tend to have a stronger, more lasting impact on people than positive ones.

An example of using the loss aversion principle to influence consumer psychology

To make use of this consumer psychology principle, try centering your current advertising message around losses. If you offer free trials, remind the consumer of what they will lose when the free trial is over. Or, say you offer free shipping after a customer’s order goes beyond a certain price. If they move to checkout without reaching the total, show them the amount they will lose to shipping costs compared with the amount they need to add to their cart for free shipping.

#4 The decoy effect

You’ll often see this effect in pricing models — one price point is intentionally included to entice you to choose the most expensive option. It is a cognitive bias in which introducing a third, less attractive option makes a more expensive product seem like a better deal than when there are only two products to choose from.

An example of using the decoy effect to influence consumer psychology

Say, a company offers a deal on a software bundle where you can buy word processing software for $100, a bundle where word processing and spreadsheet software together cost $200, or where spreadsheet software costs $175. The presence of the least attractive option — the “decoy” offer of the spreadsheet software by itself — makes it more likely a customer will choose the bundle.

Use the decoy effect in your advertising by grouping items into sets of three instead of two, with one option serving as the decoy. Display the pricing of the individual elements compared with the full bundle.

#5 Anchoring bias

When you’re researching something to make a decision on a complex issue, the first piece of information you receive is a sort of ‘anchor’. Once an anchor is set, all the new pieces of information are built around it. That being said, the first number (or price) you see changes your perception of any numbers that come after it.

An example of using the anchoring bias principle to influence consumer psychology

You can use this principle whenever you are running a sale. State the initial price of the product (therefore, set the anchor), and then display the sale price right next to it. You might even show how much of a percentage off your customers will receive with the sale.

#6 Priming

Have you already heard about priming? Now is the right timing. Priming can help you catch customers’ attention fully by small steps. Priming is the process of presenting someone with a word, image, or sentence that prepares them to be more receptive to a particular idea. Or, in our case, it means prompting people to take some smaller actions before making the final purchasing decisions.

An example of using priming to influence purchasing decisions

For example, you can ask customers to subscribe to your letters, follow you on social media, or download an ebook. These and other similar small requests can prime your audience to say ‘Yes’ later, when it comes to placing their orders.

#7 Color psychology

Color psychology is the study of hues that helps to understand, predict, and affect human behavior. In marketing and branding, specialists use color as a tool to persuade or influence us.

An table showing symbolic meanings of colors and matching them to brands

In fact, research shows that predicting your customers’ reaction to a particular color and its attitude to your brand is more essential than the actual color itself. Keep it in mind while you work on your design elements next time.

#8 Call to action

A ‘call to action’ (CTA) is a marketing term for any statement designed to reach conversions. The main goal of a CTA is to:

  • Trigger an immediate response from your customers
  • Encourage an immediate sale
  • Prompt any other type of conversion that you choose

An example of a call to action that can influence purchasing decisions

With a CTA, you’re requesting a potential client to act and providing the motivation to convert. We recommend you to try to implement this principle as soon as possible.

#9 Emotional marketing

Here, the strategy is to use emotional appeals to catch your customers attention, make an impression, and provide the opportunity to remember your product and buy it. The psychology of persuasion in emotional marketing is the key to success.

An example of emotional marketing appeal that can influence purchasing decisions

There are many different emotions, but eight primary ones are anger, fear, sadness, disgust, surprise, anticipation, trust, and joy. Every entrepreneur wants their customers to associate their products with positive feelings, so think about an emotion that could represent your brand.

#10 Information gap theory

The information gap theory suggests that when someone has a gap in their knowledge on a specific topic they are interested in, they will find a way to get more data .

An example of using the information gap theory to influence consumer psychology:

Marketing experts use this theory in content and social media marketing. For example, headlines such as ‘How to do something’, ‘The secret of something’, or ‘What you must know about something’ are all used to heighten your customers’ curiosity and make them want to learn more about the topic.

Summing up consumer psychology tips

By incorporating psychology principles into your marketing strategies, you can sway shoppers to positively view your products and your company. Apply the psychological principles mentioned above to your campaigns, and you’ll likely influence shoppers’ purchasing decisions and encourage more sales.

Have you appealed to consumer psychology in your ads? How did it work for you? Let us know in the comments!

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How To Use Facebook Audience Insights To Understand Your Customers Better?

Are you going to advertise your dropshipping products to Facebook users? But how much do you know about this audience? In this article, I’m going to tell you about Facebook Audience Insights.

When it comes to advertising, one has to take care of two things.

The first one is how exactly you want to advertise your product. To succeed here, one must learn how to design eye-catching ads that can effectively convert users.

The second one is to whom you want to show these ads. No matter how good your ads are, they will be useless unless you target the right audience. Knowing what kind of people can buy your product defines how you communicate with them.

Fortunately, Facebook has a tool to help you with this.

What is Facebook Audience Insights?

Facebook Audience Insights is a free analytical tool in your Ad Manager that lets you learn more about your target audience. It provides valuable information on Facebook users who interact with your page, which lets you improve ad targeting. Marketers also use Audience Insights to better understand what kind of content your audience prefers.

To use Audience Insights, enter your Ad Manager and click on “Shortcuts” in the left upper corner. Scroll down to the “Analysis and Report” section. Audience insights will be there.

How to enter Audience Insights on Facebook

After clicking on it, you will see a pop-up window asking you to pick an audience type. The option called “Everyone of Facebook” will let you analyze any group of users. Advertisers mostly use this option to learn more about potential audiences.

“People Connected to Your Page” will analyze only those users who liked your Facebook pages. This option is useful when you need to better understand the people you’re already working with.

Audience Insights block that lets you choose between two audiences: everyone on Facebook and people connected to your page.

Audience Insights could be used to analyze custom audiences as well. But in 2018 Facebook removed this option.

Choose the options you prefer, and it’ll take you to the Audience Insights page.

Facebook Audience Insights: general demographics

On the left side of the screen, you will see a number of parameters that can help you customize the audience.

Use the Location tab to narrow down the audience to residents of a particular country, region, or city. In most cases, it’s no use targeting the whole world at least because people there speak different languages.

The Age and Gender tab limits the search to a particular gender or age range.

General demographics - Location, Age and Gender

The Interests tab is what can make your targeting more precise. Here, Facebook offers a wide range of hobbies, activities and topics, as well as popular TV shows, blogs or websites Facebook users show interest in.

Audience Insights demographics - Picking Interests

The next tab is called Connections. Here, you can limit the analysis to people “connected” to your page. It includes not only people who engaged with it, but also their friends. You can also exclude such users from the analysis.

Facebook Audience Insights demographics - Connections

Facebook Audience Insights: advanced demographics

The next few tabs let you customize the audience even further.

Such tabs as Language, Relationship Status, Education and Work are self-explanatory.

Advanced demographics - language, relationship status, education, work

Marketing segments let you choose between a number of demographic groups. The Parents tab lets you select people depending on how old their children are. Politics defines users’ political views.

Audience Insights advanced demographics - picking market segments, parents and political views.

Life events is an interesting tab. It divides users into groups based on what has recently happened in their lives. For example, people who have changed a job, or started dating someone, or moved in recently.

Audience Insights advanced demographics - Life events section

How to use Facebook Audience Insights in practice?

Ok, now! Playing with all these settings is definitely fun. But how exactly can you use Facebook Audience Insights to learn more about target audiences? I mean if I knew their age, gender, job and political views, I wouldn’t need any analysis, right?

The point is you set the parameters you already know to learn what you don’t know. Let me show you.

What if I want to sell drawing and painting materials in the UK? All I know about my potential customers is that they live in the United Kingdom and are interested in graphic arts. After I put this information into the fields, Facebook analyzes the audience and shows me the demographics I missed on the right part of the screen.

The information is spread across four tabs.

Demographics

This tab will break the results into different demographics. It demonstrates what ages and genders correlate with your settings; what part of the audience is married or not; what education your potential customers have, what profession they have, etc.

Facebook Audience Insights analyzes demographic data of the given audience

I didn’t know all that! But thanks to Audience Insights, now I know my customers much better. And there’s more to it!

Page Likes

The Top Categories section shows what Facebook pages people from this audience have liked or are likely to like. You will notice that not all of these pages are necessarily relevant to your business. After all, this is just statistics. Still, it can give an idea or two about what content your potential customers consume.

At the top of the Page Likes section of Audience Insights, you will find Top Categories block

Lower on the Page Likes tab, you will find another section with a number of metrics for the pages from the list above. The last one is called “Affinity”. It shows how likely this audience is to like a particular page compared to other Facebook users.

At the bottom of the Page Likes section, you will find more detailed information

Note that all these page links are clickable. This way you can quickly check if a page is relevant to your business in case you can’t understand its content by the name.

Here you can insert the page names you find relevant into the Interests tab on the left part of the screen and analyze the Page Likes results again. If you keep seeing the same links again and again, most likely your audience is really interested in them as different audience segments overlap here and there.

Later you can create an ad campaign and use these interests for targeting. One ad set per each interest. Although some of them (or even most of them) will fail, you will be able to find at least several good options.

After that, advertisers usually create lookalike audiences based on the winning ad sets.

Location

The location tab simply shows in which countries or cities most of these people live or what languages they speak. For a dropshipping business, this information can be useful only if you want to sell to more than one country. But in this case, you can simply pick the countries you need in the settings on the left.

The Location section shows where the people from the given audience live

Activity

The last tab in Facebook Audience Insights shows two graphs.

Frequency of Activities shows how many actions (likes, comments, shares, ad clicks and so on) the audience users took over the last 30 days. This can help you understand how active this audience is.

The Device Users graph shows what devices your potential customers used for accessing Facebook over the last 30 days.

The Activity section shows how often the audience performs certain actions and what devices they use

As you can see, Facebook Audience Insights can be a very useful tool. It’ll give you tips on how to better understand your potential clients, how to communicate with them and how to target your ads. To learn more about promoting your dropshipping business on Facebook, watch AliDropship’s free webinar.

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Christmas Preparations: 16 Steps To Start Taking Today

Ho-ho-ho! Christmas is coming!  It’s time for Christmas preparations that would make your ecommerce store ready for the holiday season. This is the magic time of year when you can make up to 40-50% of your store yearly sales!

People want to create a feeling of celebration around them, but often do not know what to buy or simply do not have enough time for this. Your task is to make everything easier for your customers.

Here you can find useful tips for Christmas preparations that will help you turn your store into a storehouse of gift ideas and create a perfect holiday for your clients. Keep reading to boost your sales! 🙂

Start your Christmas preparations with an ecommerce store checklist

The first thing we need to take care of before the Christmas season is the store appearance and working order.

  • Stay in touch

Christmas is a stressful time, so it is important to establish convenient communication with customers to reduce their worries. You can achieve this with the help of WhatsApp or other social networks or messengers where you can quickly respond to messages. Customers want to have contact with the store and keep everything under control.

  • Have a mobile-friendly store

An example of a mobile-friendly store

You are working hard on your store and we are sure that the last thing you want is to lose sales due to some small things. So, test the usability of your site in advance carefully and do not forget about smartphone users. Statistics show that more than 72% of customers make purchases from their mobile devices. Your store should be optimized for smartphones and tablets. Making the buying process as easy and seamless as possible is the key to maximizing your sales.

  • Add more reviews

93% of customers study reviews about the store and products before purchasing. So, take care of this in advance. Start collecting reviews after your customers have made purchases and have already evaluated your product. When a store has plenty of great reviews, consumers are likely to spend 31% more, so this is definitely worth paying attention to.

  • Introduce Christmas design

Christmas preparations: introducing thematic design

A good-looking Christmas-themed design will be a great way to inspire shoppers to buy from you. Remember that Christmas preparations don’t mean you have to do a complete website redesign! Just change your logo in a Christmas-inspired way a little and create themed banners. This will help create a festive atmosphere and motivate consumers to buy.

  • Create Christmas offering

Make Christmas-focused category pages. Thanks to this, your potential customers will easily navigate through your store and find all the best offers.

Don’t forget to add Christmas products such as Christmas clothes (sweaters, socks, soft slippers, Santa Claus outfit) and Christmas decorations (LED strings, wall signs, party supplies, tree, pillow covers, etc.): they will definitely keep your customers’ attention.

Try to use the right keywords for your headings, title tags and descriptions of pages, e.g. “Christmas gifts”, “gift ideas”, but remember that they should not compete with each other, so try to use different options.

  • Take care of stock & delivery

This is an important item on your Christmas preparation list. Make sure that your customers are aware of their packages’ delivery status as this increases their confidence level. And remember that during the Christmas season, there is an increase in shopping activity and some of your suppliers’ items can go out of stock unexpectedly. Thankfully, with the AliDropship plugin (or a ready-to-go store built with its help) you will experience none of these troubles! The plugin deals with tracking and product info updating automatically, keeping you safe from management worries.

  • Offer discounts

Christmas preparations: introducing seasonal discounts

Don’t start offering discounts too early. You will have time to get the full price for your products, because some experienced customers expect the maximum price cut. Give yourself a chance to earn more.

  • Plan out your return policy and additional payment options

Christmas is the time to think carefully about a more loyal return and exchange policy because it will help you be more competitive. Furthermore, now would be a perfect time to add new payment options for your store. This will help you increase your conversion rate and revenue easily.

Christmas preparations in dropshipping: what about marketing?

Don’t panic and prepare in advance! To get through this Christmas season easily and effectively, make an event calendar and mark all the important marketing events for boosting your sales. Which ones? Our checklist will help you out 😉

  • Provide guidance on gift-giving

Christmas preparations: creating gift guides for customers' convenience

Everyone has faced the problem of choosing gifts for family, friends and soulmates.

You need to eliminate the client’s pain. As a part of your Christmas preparations, create several blog posts with different categories such as gifts for parents, for a boyfriend, for a girlfriend, for friends, and include your products with detailed benefits. And believe us, sales will not be long in coming. You will not only increase the conversion rate, but also help customers with their choice.

  • Level up your social media activity

During this pre-holiday season, you can post whatever you want. The brighter your social media, the better. You can tell about your best offers, ask for customers ‘ opinions, discuss interesting Christmas facts, organize contests to attract a larger audience and share useful information. Don’t forget about the gorgeous Facebook video cover and you will be on top of these sales.

Besides publishing bright posts and asking questions about the holidays, try to engage your visitors. Increase sales through social media channels with the help of promo codes and special offers. Moreover, make sure to stay in touch 24/7 and answer any questions of your customers because they are going to come in dozens, and clients don’t tend to be patient at these times.

  • Upgrade your email marketing

Creating festive newsletters as a part of your holiday marketing strategy

What do you imagine when we mention Christmas email marketing? Are you going to write about SALES and convince the readers to buy children toys from you? Yes, these are the first things that usually come to mind. Unfortunately, such promotional emails are often considered as a grab for money. That’s why we offer you to stand out 🙂

First of all, there are three types of emails you can use. And we’d recommend you to start with blog emails. Once you complete your guides on gift-giving, don’t hesitate to share them through emails. You can send your subscribers a list of articles that you wrote or include some abstracts from your articles in the letters, and give people the opportunity to learn more about gifts and your products as well 🙂

Then again, we shouldn’t forget about those promotional emails. However, make them holiday-themed: use Christmas colors, elements of design, and make sure you understand what your customers feel. Most likely, they are overwhelmed with the holiday hassle. So, don’t try to sell something specific, but include some of your bestsellers that will be a good present to a boss, mom, friends, and so on. Tell your customers that you’re running a Christmas SALE and assure them that they will get the items on time (but be honest!) without staying in huge lines and fighting over them in brick-and-mortar stores.

One more thing that most of us may forget about is saying thanks to our subscribers. If you want people to trust you, don’t underestimate these small gestures. Send your clients warm emails about the passing year and give them promo codes as a ‘Thank you’. Also, wish them merry Christmas and fantastic holidays, and please, don’t include any promos in this email. People love sincere things 🙂

  • Create ads in context

Google Trends graph showing the rise of interest in Christmas gift ideas

According to eMarketer, Christmas day itself isn’t the only date you should consider. The upcoming days are the top spending days, so you shouldn’t miss this opportunity, huh? And the best way to take advantage of it is to launch Christmas ads.

It’s vital to make sure that that your ads are creative and really special. Use holiday stickers, Santa figures, idioms to set up the mood. Remember that video ads are the kings of engagement and reach, so don’t hesitate to use this format of advertising. You can include some carols, songs, and anthems in your video ads:  music is really something that makes people feel Christmassy! 🙂

As for targeting strategies, there are 2 options for you to choose from. For example, if you prepared some specific categories for Christmas, you can promote them using special interests: ‘Christmas’, ‘Christmas Market’, ‘Christmas Decorations’, ‘Christmas Gift’, ‘Gift’, etc. Moreover, Google Trends shows that people have started preparing for Christmas since September, so why not start right now?

However, those are not must-have interests if you want to reach your target audience. Some people already know what they are looking for, so if you promote a trendy bag, you can easily use the ‘Fashion Accessories’ interest in your holiday ads. Still, if you’d like to narrow your audience down to those who are interested in gifts, that is also possible. Choose a broad interest that engages lots of people, and then narrow it down with the help of the interests we mentioned above. Ta-dah, you have people that would like to purchase your product as a gift! (Make sure there are enough people to target, otherwise, it won’t work as planned, though). If you feel insecure about designs or ad targeting, you can always ask professionals to do that for you 🙂

  • Increase advertising budgets

As old fairytale villains say, everything comes at a price. If you’d like to enjoy this Christmas season as a dropshipper to the fullest, get prepared to pay for advertising to reach more potential customers. And strategically speaking, as we prefer to think ahead in AliDropship, we recommend reviewing your annual budget and tweaking some ‘slow’ months in favor of the upcoming holiday season.

  • Don’t forget about retargeting

An example of retargeting ad banner

Asking Santa for a higher conversion rate? One of the most efficient marketing strategies is to advertise your products and then use retargeting on those visitors who interacted with your website. This strategy doesn’t go only for a short-term period and is more than just a Christmas preparations tactics. You can use retargeting on those who visited your store a couple of months ago. Maybe someone saw a nice piece of clothing for a party or a cool gift for a kid, so now you can offer them to buy it with an awesome Christmas discount. Those people, probably, will not only buy this product, but also be grateful for such a suitable reminder.

In addition, don’t give up on this strategy after the holiday season. Retarget your Christmas customers in January. They may become your loyal clients if you managed to satisfy their holiday needs.

  • Use the opportunity to attract returning customers

An example of on-site pop-up

Once you invested so much in advertising, this is high time to magically turn your visitors into repeat customers (dropshippers’ bread and butter) or at least your subscribers. Use pop-ups, lead magnets, and loyalty programs to give yourself a chance to interact with your visitors or customers again with such a nice free tool as email marketing.

  • Prepare gifts for your customers

Christmas is one of the most magical times of the year and we always give to or do something nice for our family, friends, neighbors… So why not do something nice for customers as well? Partner with your supplier and offer your customers a small gift (Christmas decorations, gift cards, etc.) and they will be touched and remember your store for much longer than your competitors’. One more cool idea is to offer free gift wrapping, if possible, because most of people aren’t good at this and it would be nice of you to take care of your customers in advance.

Summing up your Christmas preparations

So, to wrap up, preparing for the Christmas season in advance is essential if you want to attract more customers and keep them hooked with an exceptional service.

If you are worried about your marketing, you can always get the help of our team with your holiday promotion. So, good luck and we wish you to have happy customers that will be glad to shop with you in 2021, too 😉

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How To Create Best Product Pages That Make Millions Of Dollars

Do you know how to create the best product pages and make millions of dollars on it? Are you eager to learn from professionals only? If so, you’re at the right place!

It’s an ordinary challenge for dropshippers and ecommerce entrepreneurs as a whole to create product pages. All of them can do this in different ways. Some put lots of text there, others rely heavily on images, few people show off and use animations, etc. But how to strike the right balance to go easy and create product pages that really sell?

We believe that you should always learn from professionals only. That’s why these are the creators of The Auto Merch store that makes over $2,000,000/year who are going to tell you how to create the best product pages.

Have you heard about this store? Ok, The Auto Merch is an online store that is run by two AliDropship employees on maternity leave working half-time. The most special part about this store is that it makes over $2,000,000/year! Sounds great, doesn’t it? And the most interesting fact for you as ecommerce entrepreneurs is not only that the creators of The Auto Merch are ready to share their strategy of managing an online store with you. Now you also have an opportunity to get an exact copy of The Auto Merch and repeat or even surpass the success of its creators!

an image showing auto merch monthly total sales

So make yourself comfortable, we are about to start!

Why is it necessary to edit product pages?

Many ecommerce entrepreneurs don’t even understand why it’s necessary to make changes in the product pages they import from AliExpress. Wham-bam and ready-to-go. They really believe this is enough to just replicate the original AliExpress product pages.

In fact, it’s not. So, why is it so important for dropshippers to edit original product pages, but not just copy them to their websites?

The creators of The Auto Merch outlined several of the most essential reasons:

  • Not all the products from AliExpress have detailed descriptions with the item specifications, making it challenging for a visitor to make a well-informed purchasing decision
  • In most cases, the original product descriptions are written in broken English that doesn’t inspire much trust in the store and prevents its visitors from taking the website seriously
  • Most often, the original descriptions don’t have a clear structure that would let you deliver a compelling marketing message with an inspiring call to action

The store creators believe that a product page needs to have a distinct structure in order to generate more sales, increase a conversion rate, and prompt a successful store performance.

What should the best product pages look like?

an image showing how best product pages look like

The creators of The Auto Merch admit that it took them a while to find a winning strategy to create the best product pages.

So what, in their opinion, defines the best product pages?

  • Clear structure

Perfect product pages should be well structured. First of all, they need to have an introduction describing an issue this product can help you solve.

After that, there should be a main body. Its purpose is to describe the product’s features that can be useful in solving the problem, its strong points, etc.

The concluding part should consist of detailed specifications and call to action.

  • Optimization

A product page should be optimized to let your website visitors easily open it even if they have slow Internet connection. The store creators claim that a well-optimized product page should be about 1.5-1.8 MB. By the way, make sure that your product page design is both mobile- and desktop-friendly.

  • Appealing images

Try to put only high-quality images on your product pages. It’s important to let your website visitors see all the product’s details and make sure the product and store are not fake. What’s more, this is a major parameter of ranking your product pages by search engines.

And please note that few customers are fond of reading into every word in product descriptions. That’s why the store creators recommend that you choose images that show how this or that product is used in practice.

  • Harmony

Don’t forget that your product pages should not be too splashy. If a product page is overwhelmed by images and banners, it can easily confuse your website visitors. So try to strike a balance between attractiveness and informative value.

What elements should the best product pages include?

Now let’s move to the process of editing a product page. What are the essential parts of a perfect product page, and how should you edit them?

Title

In fact, when you import a product page from AliExpress, you are highly likely to edit it completely. The creators of The Auto Merch recommend you start with a title.

As a rule, product titles on AliExpress consist of over 10 words that don’t make a coherent phrase.

a screenshot showing titles written in broken english

The store creators recommend you edit them in order to get a short but insightful title.

a picture showing how product titles should look like

Is this short? Sure! Is this informative enough? Yes, it is. Bingo!

Description

Besides the points mentioned above, it’s also crucial to edit a product description to make it grammatically correct. Unfortunately, sellers who do their best to provide English texts frequently overlook this, but commonly it ends up with awkward automatic translations. See for yourself.

a picture showing bad looking product descriptions

However, the store creators believe that a good product description should look as follows.

an image showing how best product pages look like

BTW, when writing about product specifications, don’t forget to adapt measurement units to the ones your target audience always use. And make sure you have indicated all the measurements in the right way.

And most importantly, remember about the description intent. After your potential customers have read the product description, they should have a burning desire to purchase this product, and not the other way around!

Gallery

If you want to create a product page that is able to convert as many visitors into customers as possible, the creators of The Auto Merch suggest you pay particular attention to the product gallery.

They insist that it’s crucial to compress all the images for the product page or simply give up the images that are too big. In case you don’t do this, it’s highly likely to take lots of time to open your product pages. As a result, it can increase the possibility that Internet users will leave your website before they open it.

Moreover, make sure that there are no unnecessary inscriptions, original brand labels, etc.

a picture showing how suppliers use images

What’s more, it’s a good idea to add images demonstrating practical use of the product. So try to visualize how useful the product can be. In that case, Internet users will be more likely to buy it.

an image showing how to use product gallery right

Product variations

The creators of The Auto Merch admit that they usually have to edit product variations. It’s due to the fact that original product variations sometimes might confuse you. For instance, the first variation is the product color and the second one is its capacity – but there’s only one option per each! This is not the way to do it.

a picture indicating how suppliers make best product pages

That’s why the store creators suggest you check this up and edit the variations manually, if necessary, removing the needless ones.

an image showing how to deal with product variations

And don’t be surprised if you see product variations that include color code, but not names. This is common for AliExpress suppliers, but for the buyers’ convenience, it’s best to rewrite the names of the variations.

Feedback

Beyond this, the creators of The Auto Merch say that they even have to edit customer reviews quite often. It’s due to the fact that the most part of the user-generated content has grammar and punctuation mistakes, etc.

a picture showing supplier feedback section

It would be great if your product page included detailed product reviews that consist of at least 2-3 sentences. What’s more, they should be followed by several high-quality product images from different angles.

a picture showing how to optimize feedback

What instruments can be used to create the best product pages?

If you want to create the best product pages that let you convert maximum website visitors into buyers, you need to spend your own time and effort on this. And here is a logical question: are there any instruments to create product pages in a quick and quality manner?

Yes, there are a number of instruments the store creators actively use to build up product pages!

Image Editor

Sometimes it’s necessary to add or remove an inscription or label from an image, or make other edits, you have a way out! You can easily do these tasks by means of a tool that is built in AliDropship Plugin – it’s Image Editor. So you don’t need to look for a third-party software, then compress your images again and so on. Now you have an opportunity to edit pictures right in the admin area of your online store!

Split Test

If you have several ideas on improving your product pages (for example, choosing between two or three product titles), the best strategy is to simply compare them in action. And now there’s nothing challenging about it since you can use the Split Test add-on. So run tests, find out which tactic performs better, and make the most of your product pages and not only!

Sellika

If it’s necessary to make several product pages look good at once, the store creators use one of AliDropship’s newest add-ons – it’s Sellika! This add-on lets you edit product pages thoroughly in several clicks. Due to the computer vision, Sellika creates well-performing titles and descriptions, that not all the content marketers are able to do, in a split second.

Image compressor

When a product page is fully prepared, the creators of The Auto Merch always check its size. If there are lots of pictures that are not compressed, it’s likely to take lots of time to open this page. And you can’t be sure if it’s ok for your potential customers to wait. That’s why they rely heavily on the Imgix Page Weight Tool in order to make sure that the potential product page is going to open quickly regardless of the device type.

It’s also an interesting fact that the store creators divide their product range on bestsellers and other items. They believe that, in case of bestsellers, it’s a great idea to work on a product page manually as much as possible: find competitors’ pages, analyze titles and descriptions, choose the best ones as an inspiration, etc. Meanwhile, if you need to edit several product pages at once, it’s worth using marketing automation solutions since they are able to save your time and effort.

Summing it up: how to create best product pages

So you are about to finish with a product page, but what’s next? What impact should it have on your potential customers? And how can it help you convert more visitors into customers and earn more?

The Auto Merch creators admit that the best product pages are aimed at gaining the customers’ trust. They believe that a well-structured product page with no errors that features high-quality images, detailed product specification, and social proof, is able to gain confidence.

The store creators claim if customers see a perfect product page, they won’t consider this online store as a fly-by-night company, but an online store which owners care a lot about its reputation. So the items and level of service are also high enough. And this is the exact way to win the customers hearts!

Beyond this, the store creators recommend that you demonstrate your products in all their glory. It’s necessary to show that they are extremely helpful in solving people’s most burning issues. And don’t forget that when your potential customers scroll a product page, they need to agree that this is a decent product, absolute must-have!

Well, now you know everything about how to create the best product pages that really convert. Are you eager to try out your skills? So don’t lose an opportunity to become a 100% owner of an exact replica of $2,000,000+/year-making The Auto Merch and repeat the success of its founders – or even surpass it!

 

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How To Design Facebook Ads: 6 Hush-Hush Tips To Benefit From

Wondering how to design Facebook ads in the most irresistible way? Are you eager to launch campaigns that really sell and can lead to high revenues? In this case, it’s a good idea to learn from the ones who have already made millions on smart Facebook ads design!

It’s not as easy to make the most of your Facebook ad campaigns as it may seem at first sight. However, in general, this is the most lucrative and efficient source of leads for your ecommerce business. It remains for you only to find the right approach for running ads on Facebook to get sufficient income.

Definitely, you can start shaping your advertising strategy yourself by trial and error. But this is a lot more promising way to start learning from the masters, right? That’s exactly the reason why we have asked the creators of The Auto Merch how they come up with Facebook ads. Cause who else should share useful Facebook ad design hacks with ecommerce entrepreneurs for running ad campaigns on Facebook, since their online store now makes over $2M/year!

Monthly performance numbers for The Auto Merch

Facebook as the main lead channel for ecommerce business

Social media is a power nowadays. Especially, in case you’re running an ecommerce business. This is exactly what statistics show. Just think of it: more than 90% of US marketers rely on SMM heavily when promoting their businesses!

For those who decide to start a dropshipping business, there are a number of social networks that suit them best. However, the most popular and efficient one is Facebook. It’s due to the fact that it’s pretty easy to run ad campaigns on Facebook effectively, more than 85% of US entrepreneurs use Facebook for marketing purposes.

The point is that the creators of The Auto Merch store are not the exception.

Haven’t you ever heard about The Auto Merch? This is an online store that is run by two AliDropship employees on maternity leave working half-time. The most interesting fact about this store is that it makes over $2,000,000 a year. Do you want to have the same online store and get a chance to repeat the success of the store creators or even surpass it? Fortunately, there is nothing challenging about it: now you can easily grab the exact copy of The Auto Merch and start your profitable dropshipping journey!

When promoting their online store, the creators of The Auto Merch have extensively used Facebook. It’s mostly Facebook that lets them reach a point of over $2M/year. As a result, they have even developed their personal strategy they use in order to maximize the profit from FB campaigns.

Which particular steps do they usually take to increase the conversion of their ads on Facebook and make $2,000,000+/year? Fortunately, they agreed to share their hush-hush tactics in order to help you build up your profitable dropshipping business and repeat or even surpass their success!

How to design Facebook ads and gain maximum profit: creators of $2M The Auto Merch store answer

Well, Facebook ad optimization is a key to success in promoting your online store and reaching huge revenues. As we have already mentioned, it’s absolutely not challenging to start and run ad campaigns on Facebook. It can bring you profit even if you deal with Facebook ads for the first time and don’t know anything about running ad campaigns on Facebook.

However, if you are eager to derive the maximum benefit from advertising on FB, you need to pay particular attention to lots of different aspects. So how to design Facebook ads and gain the maximum profit? Let those who are a dab hand with this answer!

Why promote your store on Facebook?

Facebook ads as one of the core traffic sources

Statistics say it all. It’s extremely profitable to promote your ecommerce business on Facebook. But here is a logical question, then: have the store creators tried to use other social media for promotion? Yes, sure!

The creators of The Auto Merch admit that Facebook is not the only platform you should use in order to put ads. For instance, they also rely heavily on Google Shopping. And this is exactly what they recommend other dropshippers do. However, the competition in Google Shopping has increased, so you should take the utmost when using it for promotion.

Meantime, in their view, it’s Facebook that has perfect targeting settings. And since the main target audience of The Auto Merch is people from the US, and FB can boast the biggest segment of potential customers from the US, their choice fell on Facebook.

What should a Facebook ad look like?

First of all, let’s clear up the following: what should a Facebook ad creative look like, and how to launch a really profitable ad campaign on Facebook?

Well, Facebook ad creative is a video or banner for marketing purposes. In practice, they look as follows.

Video ad

[slider_1]

Banners

An example of Facebook ad banners design

It seems that there is nothing challenging about Facebook ads, right? However, there are a number of aspects you should pay particular attention to if you want Facebook ad managers to approve your ad creatives. In fact, it is unlikely to cause any problems if you meet all the requirements. Although things happen and some ads can be banned.

But there are lots of articles on why you got banned from Facebook. This is a broken record and, certainly, not the matter we’re going to discuss today. So the point is that the creators of The Auto Merch (an online store that makes over $2M/year) have been testing different kinds of Facebook ad creatives and now they are ready to share with us a detailed guide on how to design Facebook ads right for the maximum benefit!

1) Video and banners should always be followed by texts

An example of Facebook ad creative with text

This is all about a short but deep text that is able to specify the product’s incontestable benefits in solving the most painful issues. Or it needs to inspire Internet users to purchase a product or service due to other reasons.

2) Don’t forget to design a featured image if you prepare a video ad

Definitely, you also need to think of a short text that is going to describe what this video is about. However, not all people are fond of reading, so try to interest them by means of an eye-catching featured image.

3) Fill your ad texts with emojis

An example of Facebook ad text with emojis

This is also all about the circumstances mentioned above: not all Internet users are fond of reading. And these are emojis that are supposed to draw their attention since they are not only catchy but are also able to provide them with an insight into this.

4) Minimize the quantity of text material on ad creatives

An example of minimalistic Facebook ads design

Firstly, Facebook doesn’t let you fill more than 20% of a picture with text. Secondly, texts can overload the picture. So how to deal with this? It’s a good idea to use a high-quality image that is able to send a message itself. And as for texts, try to use fewer inscriptions: provide coupons, notify about sales, etc.

5) Forget that discounts are a must-have for ad creatives

The point is that you need to understand how your target audience feels about discounts. We asked the creators of The Auto Merch if they use the discount size in Facebook ad creatives. And, frankly speaking, we were sure they would say yes.

However, the surprise is that they have tested both variants. And, according to the statistics, it doesn’t matter whether the discount size is presented or not. They believe that it depends heavily on the target audience.

But here is one more interesting fact: the product price can vary occasionally that is likely to affect the discount size. That’s why if you don’t want to redesign your Facebook ad creatives on a permanent basis, the creators of The Auto Merch recommend you use neutral phrases such as ‘limited offer’, ‘best price’, and so on, for your ads.

BTW, it’s a great idea to use the vacated space for customers’ feedback. The store creators claim that Facebook ad creatives that provide social proof perform a lot better when you promote through FB.

How to integrate social proof into your creatives

6) Try to create true Facebook ads

A variety of Facebook ad creatives

How to find a way to make perfect Facebook ad creatives? Well, first, the creators of The Auto Merch monitor the competitors’ ads trying to find their weaknesses in order to do it better. Of course, it’s necessary to find media materials to design a FB ad creative.

However, sometimes the store creators decide to go beyond simply using the materials on the Internet, but shoot videos themselves. And the most interesting fact about this is that true ad creatives perform a lot better.

What is a true ad creative? Well, you can make a video for a beard trimmer and put some music over it. But your potential customers will definitely appreciate it if you provide them with an opportunity to hear how it works. Okay?

By the way, due to their modesty, the store creators concede that their strategy has definitely borne fruit. However, they believe that they haven’t still found the way to create a perfect Facebook ad (OK, OK, the store achieved a point of $2,000,000/year itself).

How to set up a Facebook ad?

It’s crucial not only to create a Facebook ad but also to set up an ad campaign right. And if you are not going to pay enough attention to this aspect, even a perfect ad creative risks of being unnoticed and bringing you losses but not profits.

How to achieve the best ad delivery?

When you launch a Facebook ad campaign, you need to choose how to configure your ads. So how to do this right?

The store creators admit that this is a very important stage for your business promotion. First of all, they test different ad creatives in order to understand which of them have greater potential in terms of engagement using PPE campaigns. Then, they choose the most efficient ad creatives and launch campaigns aimed at conversions. Meanwhile, the best performing ads in a PPE campaign are left to collect likes/comments/shares and cheap traffic.

How to find a target audience?

Setting up your campaign audience

Many marketers have already discussed how to find a target audience a million times. All you need to know about The Auto Merch and its target audience is that the store creators, certainly, tested different audiences.

After all, they decided to focus on people from the US. This choice stems from the fact that this target audience is widely presented on FB. What’s more, it’s extremely convenient to deal with this audience on Facebook.

Where to place a Facebook ad?

If you have ever dealt with Facebook ads, you are highly likely to know that FB provides different ad placements. Your ad creatives can be displayed in Feeds, Stories, Search, etc.

A preview of a Facebook ad placement

Which section should you choose for the maximum benefit? Well, in the case of The Auto Merch, the store creators rely heavily on the auto-placement not limiting Facebook Ads Managers to choose the most promising ad placement. Perhaps, this is the very decision that let them reach the following: social media accounts bring about 85% of all the store revenues.

How many campaigns to run simultaneously?

It depends on you heavily. You should understand how much time you’re ready to allow for the store promotion. The creators of The Auto Merch say they run up to 10 ad campaigns on Facebook simultaneously. Meantime, they add five and more ad sets to each campaign, some of them are transferred to the other ones, some are turned off, etc.

A range of FB campaigns running simultaneously

Generally, they run 2-3 retargeting campaigns, several campaigns to test the audiences, some ones for the most promising audiences with increased budgets, and some campaigns for different audiences with optimized budgets (CBO).

How to automate your FB campaigns?

When you set up Facebook ad campaigns, please note that Facebook provides you with an opportunity to automate your ad campaigns by means of FB Automated Rules. However, the point is that in case of The Auto Merch, the store creators have decided to avoid this option.

Right, sometimes self-help is the best help. And since this business brings millions of dollars a year, the store creators allow time to monitor how efficient and lucrative ad campaigns are on a daily basis.

Summing it up: how to design Facebook ads and set up ad campaigns for the greatest return

Well, as we have already mentioned, there is nothing challenging about launching and running Facebook ad campaigns. Even a person with no previous experience in advertising.

But making the most of these campaigns is not within everybody’s power. Fortunately, the creators of The Auto Merch have managed to build an online store from scratch and reach $2M/year, 85% of which brings social media promotion!

Why is this good news for you? It’s due to the fact that they are happy to share with you the tactics they’ve been applying when promoting their online store on Facebook. And they do this to let you boost your dropshipping business and achieve the same revenues!

Well, are you eager to repeat the results achieved by the The Auto Merch creators or even surpass it? If so, we are glad to inform you that now it has become easier! With these smart Facebook ads design tips and the opportunity to purchase the exact replica of $2M/year-making The Auto Merch, you are welcome toput your bold ideas into effect, start a profitable dropshipping bиsiness, and turn your life around once and for all!

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What Is Instagram Reels & How To Use It To Give Your Account A Boost

You may have noticed this August that Instagram launched Reels, a feature that allows users to record 15-second videos with audio, effects, and creative personalization. Users can record a series of videos in 15-second increments each, making Reels a similar platform to TikTok. What’s special about Reels and how can you utilize it into your social media marketing plan for your business? Let’s take a look.

What is Instagram Reels?

Introducing Instagram Reels

Photo Source: Instagram

Well, as we noted above, Reels seems to be Instagram’s answer to TikTok. However, with its limit of 15 seconds a clip, Reels doesn’t provide as long a time as TikTok’s one-minute limit. But it’s Instagram’s own version of a built-in video feature that can give users a similar experience to TikTok. It should be noted that Reels was released during a time where TikTok faced much scrutiny, even with a possibility of being banned from the U.S. (this has since changed with a purchase by Walmart and Oracle). Thus, it’s seen by many as Instagram even trying to replace TikTok during a turbulent time.

What’s the difference between Instagram Reels and TikTok?

Since they’re somewhat similar, you may be thinking: what is the difference between this and TikTok, then? They both allow users to film content, edit it with timing effects and visuals, and post, right? Right — but there are still some technical differences and contrasts in features.

To start, TikTok is an entire platform in itself and its only function is for users to upload video clips. Instagram, as many of us know, is more dynamic, with regular photo posts, video posts, and Stories. Reels is just a built-in feature for you to utilize should you want it.

Also, TikTok is notorious for letting users post together (known as “dueting”), but Instagram Reels does not currently support this feature.

An example of TikTok dueting

Photo Source: Advertisemint

TikTok users can also upload their own music into the app itself, while Instagram doesn’t support this, instead, offering a selection of licensed music to use (similar to what is offered in Instagram Stories).

And lastly, the most obvious difference is length of video clips, with TikTok allowing users up to one minute per clip while Instagram sticks to 15-second limits.

How do you create an Instagram Reel?

Want to try out Reels? It’s simple. Just go to your camera when in the Instagram app and select the “Reels” option.

Creating an Instagram Reel

Point and shoot at what you want. Try out filters to add effects to your shot, but take note that some require a human face to be in frame for effect.

Applying filters to an Instagram Reel

You can also browse the Music option to add a track to your shot.

Adding music to your Instagram Reel

Going to do a dance or something where all hands are needed? Simply set the timer option on Reels and have everyone get in frame.

Setting timer options for Instagram Reels

Once you finish your reel, you have the opportunity to caption it and choose a cover image for the clip. You can share to specific followers or post it directly to your feed.

Writing a caption

Photo Source: Instagram

Like with Instagram Stories, your Reels (if posted to your Stories) will vanish after 24 hours. However, you can also post them to your regular feed, where they will permanently stay.

How do you watch Instagram Reels?

Reels appear in a person’s regular post feed, and you can identify what posts are Reels based off of the Reels icon (note on desktop, the Instagram feed still uses a regular video icon though).

Mobile Feed

How Instagram Reels are displayed in mobile feed

Desktop Feed

How Instagram Reels are displayed in desktop feed

Or to just make things easier, simply click the Reels tab to view all a profile’s Reels.

Viewing all profile's Reels

Want to explore a wider variety of Reels? Hop into your Explore tab on Instagram to see a randomly-generated Reel based off of currently trending posts.

Exploring the Reels

Tap in to view and scroll downwards to view a feed of other Reels (Instagram oddly does not have a full feed page for Reels, and just a vertical browsing option for these).

How to use Instagram Reels for your business

So if you know how to use Reels, you might be left thinking then: how can I utilize this to leverage my business? And do I need to?

Generally speaking, just having an Instagram account for your business with regular content that is a balance of sales-driven and informational, entertaining content is already great. Using Stories every once in a while is great for connecting and netting engagement and impressions.

But with Reels, it really depends on your industry and what type of product or service you provide. And your audience is crucial too, since Reels aims for quick, digestible content. Generally, everyone likes quicker, more succinct content — but let’s say you are a company specializing in tutoring or servicing people with computer skills via demos; Reels might not be the best choice for you since your video content tends to skew longer.

An example of using Reels to promote a trailer

Netflix uses a Reel to promote a 15-second trailer for a show.

But what are some industries that could fare well with Reels?

For example, if you sell furniture that requires minimal assembly, Reels is a great way to showcase a step-by-step assembly process — you can utilize the editing tools inside Reels to create stop-motion clips (clips where one scene ends and jumps into the next) or use the speed-up feature to create a timelapse-like clip. Or if you are a fashion company, you can utilize Reels to showcase a quick pick of outfits or stylizing choices in 15 seconds. Or if you are a media company, you can harness the power of 15 seconds to put out teasers or quick-bite content.

The editing power of Reels gives it a punch that Stories, for example, does not have (unless you have a team to pre-produce video in advance for you to upload).

An example of using Reels to collaborate with an influencer

Walmart partners with musician/TikTok star Jack Wright for a fashion-focused Reel.

If Instagram Reels is a fit for your company, you can, like with Stories and regular posts, partner with influencers to produce bite-sized content. This can bring in money and exposure to your brand to the right audience.

An example of reposting content from TikTok

Netflix reposts a TikTok video to poke fun at the transition from September to October.

And if you’re already a user of TikTok, you can already repost your videos from there onto Instagram Reels. This type of cross-promotion can help bring your audience from Instagram over to TikTok if they’ve not already joined or interacted with your brand on there.

SUMMARY: Instagram Reels is a fun, built-in feature inside Instagram that allows you to shoot and edit 15-second video clips: quick, easy-to-digest content for your audience. It’s an alternative to TikTok in an already established platform, which is great. It offers another avenue for pushing out promo content, and it’s up to you to decide if it is a right fit for your brand.

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How We Make Money With Facebook Ads For Our Best-Performing Premium Store

AliDropship’s Premium and Established Stores mostly make money with Facebook ads. In this article, you will find a detailed marketing strategy used by the team for our most successful Premium Store, The Auto Merch.

Most businesses using digital marketing advertise products or services on social media. As Facebook remains one of the most efficient platforms for advertising and selling products, it’s very important to learn how to make money on Facebook ads.

Here you will find a detailed, step-by-step guide on advertising and remarketing methods used by the AliDropship team to promote The Auto Merch, our most successful Premium Store.

How to make money with Facebook ads: The Auto Merch’s advertising strategy

Promoting an online business on Facebook starts with setting up Facebook Pixel which tracks users’ activity. Read this article to learn how to install Facebook Pixel.

Step 1: Preparing a product and a product page

First, the team chooses a product for advertising. No matter how many goods you have on the site, you can’t promote all of them at once. It’ll be too expensive. When picking a product to advertise, the team of The Auto Merch uses the following criteria:

  • The product must be popular. Even if you haven’t sold a single item, there are more or less reliable ways to tell whether it’s popular on the market. We’ve discussed a great method of finding dropshipping goods earlier, but the idea is to check how many likes, comments and shares similar products get on social media or how many sales they make on AliExpress or Amazon.
  • The price must be affordable. Don’t forget that running Facebook ads and advertising on other platforms costs money. According to our own experience, the average cost of conversion on Facebook varies from $15 to $30. Since you’ll have to include this figure into the price, the product will get more expensive. So, make sure the final price won’t scare away potential customers.
  • The product must be useful and valuable to a buyer. The Auto Merch is built around practical car accessories for a reason. Such goods are much easier to advertise.
  • The original product on AliExpress must have suitable video materials. In most campaigns, our team uses video ads since this format shows much better results. It’s also important to find videos that demonstrate how this particular product can solve the buyer’s problem.

Screenshot of a video ad that show how a product solve a problem

After that, the team prepares the corresponding product page. They add customer reviews with photos of the item, write a description with GIFs (if possible), improve the page’s loading speed, etc. The idea is to make a perfect product page that won’t disappoint visitors who come after seeing the ads.

Step 2: Creating video posts

Next, the team creates a number of video posts and publishes them on the store’s page. We usually make 7 video variations and 3 text and thumbnail variations for each of them. As a result, we end up with 21 post variations in total.

Nine video files uploaded for creating Facebook ads

Why so many? At this moment, we don’t know which of them will attract more attention, which is why we need to test them first. Besides, we are not going to turn off this campaign completely. As it keeps running, the posts will get more likes, comments and shares, thus becoming more noticeable in the feed and getting more reviews.

We use posts instead of standard ads because Facebook users tend to click more often on ad posts with a high number of likes and comments. Everything these posts earn during this PPE campaign will work for our conversion campaigns later.

Step 3: Launching a PPE campaign

Now the team launches a Page Post Engagement campaign to promote these posts. Such campaigns cost cheaper than conversion campaigns and are great for testing ads. We set the budget to $10-15 for each ad (post).

To make money with Facebook ads, our team first launches a PPE campaign

The budget may seem like too large, but as you will see, we are going to turn off many of these ads within less than 24 hours. So Facebook won’t have enough time to spend all this sum.

As for audience targeting, the team of The Auto Merch uses the following settings:

  • Countries: The US (as of now, the team focuses on the US only, but generally we also advertise in the UK, Canada and Australia)
  • Language: English
  • Placement: Automatic

At this stage, you can ignore target audience demographics unless you’re absolutely sure about your customer’s age and gender. For some product types such parameters are obvious even without any tests or analyses. But we usually specify demographics later when we collect more data from this and other campaigns.

Since PPE campaigns raise engagement, your posts are going to get lots of comments. Make sure you reply to all of them (or at least as much as you can) and answer personal messages as well. It goes to all your campaigns (not only PPEs). Don’t forget that social media are places where users communicate!

Step 4: Testing video posts

The team usually launches the PPE campaign at midnight and checks the results in the morning. The choice of time depends on when your Facebook Ad Manager starts working.

We analyze the posts’ Click Through Rate, their Average Play Time and Cost Per 1,000 Impressions and shut off 1 or 2 worst-performing ads from each group of 3 variations.

I mean those text and thumbnail variations we created for each of the 7 videos. So after this we should have 1 or 2 variations left.

After that the team runs the campaign till evening and turns off every post that didn’t perform well enough. We end up with a maximum of 3 or 4 best-performing ads no matter what variations they are.

Screenshot of four best-performing video posts in a Facebook PPE campaign after testing

Now that we have winning video posts, it’s time to start a Facebook ad campaign aimed at conversions. But as I mentioned before, the team keeps the PPE campaign running so that the posts could keep raising their engagement level. Only now we increase the budget to $15-20 per each post to gather data as well as likes, shares and comments faster.

It’ll help us make money with Facebook ads later.

Step 5: Launching a conversion campaign

The team uses 1-3 best-performing ads to launch a conversion campaign. This one is going to lead Facebook users to our product page in order to sell them the item being advertised. Still, at this point we don’t expect a lot of sales and want to test the audience by interests.

The team uses Facebook interests for targeting. We discussed how to find and test Facebook interests for targeting in one of our previous articles.

Each conversion campaign initially targets at least 5 interests. Later we can add more interests to test them. So, the team creates a corresponding number of ad sets, with each containing at least one video ad and targeted at one interest. We choose countries to target based on the destinations’ CTR in our PPE campaign, but targeting the US is a must.

Five winning ads in a Facebook conversion campaign that uses interests for targeting

The team sets the budget for each ad set to half of the product’s price but not less than $10. For example, if the product costs $40 on The Auto Merch, the daily budget of each ad set should equal $20.

You can set a different budget for your PPE and conversion campaigns. Just remember that you can’t make money with Facebook ads unless you pay for them. Campaigns with a small budget collect data slowly while a big budget boosts the tempo. So, if you want to get results faster, feel free to pay more. These are just average numbers.

Just like we do with our Page Post Engagement campaign, we launch the first conversion campaigns at midnight.

In the morning, the team turns off the ads and ad sets that show terrible results. As for the remaining ad sets, we keep them running for several days even if their performance seems to be not so good. Such campaigns (which we use for testing Facebook interests) often take up to 7 days before you get reliable results. Of course, the team monitors their performance.

A few tips related to checking your Facebook ads

Ideally, you should test your ad sets for at least 3 days. Making conclusions based on shorter periods is often premature because sales always come in peaks. Sometimes you’re simply having bad days.

If an ad set behaves clearly worse than others during all this period, there’s no doubt you should either turn it off or experiment with ads within the set. Sometimes one and the same ad works great with one audience but doesn’t work at all with another one.

Audiences and ads also tend to “fade away”, become less effective as time passes. After a while, they simply stop converting users as well as they used to. In this case, the team changes the ads’ texts and/or featured images/thumbnails. Ideally, you should edit the existing creative or make a completely new ad.

Step 6: Collecting demographic data

The conversion campaign keeps running. At this stage, we leave it alone for a while. Two or three days after we launched our PPE campaign, it’s time to check the demographic data both our campaigns have collected so far.

To see these data, we break-down the audiences of all the existing campaigns including PPE into age and gender segments.

Screenshot of the audience of a Facebook PPE campaign broken down into age and gender segments

The team uses the new data to optimize the targeting settings of the existing campaigns – both the PPE and conversion campaigns. We simply duplicate the existing ad sets and use the new targeting settings.

Sometimes, when the initial targeting happens to be completely wrong, we turn off the original ad sets. If not, they keep running along with the duplicated versions.

Step 7: Creating a lookalike audience

Now it’s time to get back to our conversion campaign that tests Facebook interests. In order to make money with Facebook ads, we are going to create custom audiences based on these results and use them to generate lookalikes.

First, the team creates a custom audience consisting of users who watched 95% of the video ads for the last 7 days. These data come from all the videos that advertise one particular product. To make this work, we need at least 2,000 users. Depending on your budget, 3-7 days is usually enough to collect this many.

Creating a custom audience to make money with Facebook ads

If the video is very long (about 40 seconds or longer), it’s Ok to select users who watched at least 75% of the video. People usually don’t watch long files till the end.

Now that we have more than 2,000 users who seem interested in the product, we create a lookalike Facebook audience and break it down into six audience size segments: 1%, 1-2%, 2-3%, 3-4%, 4-5% and 5-6%.

Creating a lookalike audience to make money with Facebook ads

Creating Facebook lookalike audiences by size segments

Step 8: Launching a conversion campaign targeted at the lookalike audience

Now the team uses this lookalike audience to create a new conversion campaign. We create one ad set per each size segment I mentioned above. The budget is set to half of the product’s price per ad set just like previously.

Creating Facebook conversion campaigns targeted at size segments of a lookalike audience

The team places not one but three or even four best-performing video posts from the PPE campaign in each ad set. By this time, they usually gather quite a number of likes and comments.

The campaign usually runs for 2-3 days before we check the results and turn off the worst-performing ads. When the campaign gets at least 20 add-to-carts, checkouts or purchases, the team moves on to creating another range of custom and lookalike audiences.

Step 9: Creating new lookalike audiences

As our campaigns collect data, we can use it to create new lookalike audiences for another conversion campaign.

First, the team starts making custom audiences consisting of the following categories of users (these are the abbreviations the team uses to name these audience segments):

  • 95% VV7 (95% video views, 7 days): users who watched 95% of our video posts over the last 7 days;
  • 75% VV7 (75% video views, 7 days): users who watched 75% of our video posts over the last 7 days; used for long videos;
  • WV 7 (website visitors, 7 days): users who visited the website over the last 7 days no matter how long they stayed;
  • VC 7 (view content, 7 days): users who visited the website over the last 7 days; it’s different from the previous segment in that these users spent more time there;
  • VTS 25/10/5 7 (visitors by time spent, top 25, 7 days): top 25/10/5 users who stayed on the site longer than anyone else over the last 7 days;
  • ATC 7 (add to cart, 7 days): site visitors who added the product to the shopping cart over the last 7 days:
  • IC 7 (initiate checkout, 7 days): site visitors who initiated the checkout process over the last 7 days;
  • PUR 7 (purchase, 7 days): site visitors who purchase the product over the last 7 days.

Creating a Facebook custom audience consisting of site visitors

To generate a really useful lookalike audience, Facebook needs examples. The larger your customer audience the better.

For lookalikes based on “video views”, it needs at least 2,000 users and at least 200 for “website visitors” and “view content”. “Add-to-carts”, “initiate checkout” and “purchases” require at least 20 users, but it’s best to have about 50. Otherwise, Facebook will have too little information for finding similar users.

The time period is also important. While it’s Ok to set it to 7 days for most of these audiences, ATC, IC and PUR require a different approach.

At first, we recommend creating these three audiences based on users who performed the corresponding actions over the last 30 days instead of 7. Only after they start generating at least 100 purchases, add-to-carts and checkouts within a 7 days period, we change the period to 7 days.

As the campaigns keep gathering more users, we create these audiences one by one.

Step 10: Creating value-based audiences

It’s also a good idea to experiment with value-based lookalike audiences to make money with Facebook ads. Let me explain what they are in simple words.

Facebook generates standard lookalikes based on a custom audience. It analyzes their behavior and interests to find people who act in a similar manner.

When Facebook generates value-based audiences, it also takes into account how much money these people tend to spend. In other words, it tries to find users who will most likely spend more money on your store.

Such audiences can be based on custom audiences that consist of users who viewed the site’s product pages, added something to the shopping cart, initiated checkouts and purchased something. Facebook algorithm analyzes the prices of the products they viewed, added to the cart, tried to purchase or purchased and looks for people who are ready to spend similar sums.

Now the team creates value-based lookalikes (based on the custom audiences I just mentioned) and breaks them down into size segments like we did with our previous lookalike audience.

Step 11: Launching and running a SANDBOX conversion campaign to make money with Facebook ads

The team launches another conversion campaign targeted at the audiences I have listed above. The team uses one campaign, but if you find it more comfortable, you can launch several campaigns.

We call this the SANDBOX campaign because it’s going to be our main testing arena.

Each ad set is targeted at one size segment of one of the listed lookalike audiences. The budget is set to half of the product’s price in the store but not less than $10 per each ad set. Also, the team excludes the custom audience users who have already purchased the product over the last 180 days from each ad set.

Next, the final testing begins. We give the ad sets at least two days before making any decisions.

Any ad sets in the SANDBOX campaign that perform badly can be turned off. If it performs well, the team duplicates the ad set into a new campaign and doubles the budget. If this new ad set performs well, we duplicate it and increase the budget again.

For example, if the budget for an ad set in the SANDBOX campaign was set to $15, we duplicate it into a new campaign with the budget set to $30. If everything is good, we make another copy with a budget of $60 and so on.

Why duplicate the ad sets each time they perform well instead of just raising their budgets? There’s an ideal budget for each ad set which generates the maximum ROAS. You simply need to find it.

But each time you change the budget, Facebook has to start over, so to speak. On the other hand, if you duplicate the ad set, your “previous” ad set keeps running. If the copy performs worse than it, you simply turn it off in one click.

How to make money with Facebook ads: The Auto Merch’s remarketing strategy

As you can see, the advertising strategy we use on The Auto Merch starts with targeting huge audiences of random people. It lets Facebook define which audiences convert better on its own, which is really useful for broad niches we use in our Premium Stores.

As we test different settings and ads, we collect more data and narrow down the audience. Facebook also manages to find people more interested in our products, thus improving the quality of its audiences. As a result, we target people who are more likely to buy.

The more money you spend on advertising, the faster you can collect the data and the more people will become actual buyers.

The warm part of this audience who didn’t purchase anything can be retargeted with remarketing campaigns. And that’s another way to make money with Facebook ads.

Remarketing is another important part of The Auto Merch’s promotion strategy. While the standard ads are targeted at cold audiences, unfamiliar with our store, remarketing targets people who have already interacted with the website or our ads. This makes remarketing much more effective.

Here is the strategy the team uses to retarget audiences.

Step 1: Creating custom audiences

The work usually begins 7 days after launching the initial PPE campaign. By this time, we should have enough users who have interacted with the ads or the website to start remarketing.

The team creates two custom audiences from all users who got into our previous campaigns.

The first audience are Facebook users who watched 95% of the video posts over the last 7 days. Remember: if the video is about 40 seconds long, it’s Ok to set the limit to 75%.

The second audience are users who visited the product page (“viewed content”).

Step 2: Launching a remarketing campaign and making exclusions 

When the audiences are ready, the team makes another set of ads. For users who watched 75-95% of our previous video posts (“video views”), we can use the same videos. But we also create new ones designed specifically for retargeting. Sometimes the team also adds coupons or photo reviews from customers in remarketing ads.

In addition, our team creates image ads. We recommend adding the images in 3 formats – vertical, horizontal and square for each group of placements. We also make up to 5 text variations for each ad and let Facebook define which one performs better.

Then the team launches a conversion campaign and sets up exclusions.

For “video viewers”, we exclude the users who visited the product page (“viewed content”) and the ones who have already purchased the product. For “content viewers”, we exclude only the ones who have purchased the product.

Setting up exclusions for a Facebook audience we are going to use for remarketing

In theory, you don’t have to exclude “buyers” from the first audience because people can’t buy anything unless they visit your store. Excluding “content views” should be enough. However, sometimes Facebook doesn’t mark buyers as site visitors, and they get into the audience. That’s why we recommend excluding buyers “manually” – just in case.

The team creates one ad set per each of the two audiences. As for the overall remarketing budget, we recommend setting it to 10-20% of the budget you spend on advertising. For example, if you spend $1,000 on advertising, set your remarketing budget to $100-200. Thus, the more you spend on advertising the more you should spend on remarketing.

If you’re not sure how to split the money between the two remarketing audiences, use Facebook’s Campaign Budget Optimization. This function sets the budget for the whole campaign and allows the algorithm to make the decisions based on how the ad sets perform.

If you want to do it manually, set the initial budget to $10-15 per each ad set. As the budget of other campaigns keeps growing, you should also spend more on remarketing.

Step 3: Start making money with Facebook remarketing ads and monitor the campaign’s performance

After the campaign is launched, the team monitors the “Frequency” metrics. It reflects how often a user sees your remarketing ads. It should be between 2.5 and 5 as long as it brings sales. We also monitor Click Through Rate and Cost Per Click.

If a creative or ad set performs well, the team raises its budget by 50% of the current value at a time until its revenue stops growing. If the ad set’s performance starts to get worse, we cut the budget.

In this case or if a creative or ad set performs not well enough from the very beginning, the team cuts the budgets by 33% of the current value at a time. If the performance doesn’t get better, we keep decreasing the budget until we have to turn off the ad set completely and try something new. The team usually shuts off the creatives with the lowest CTR and highest Cost Per Click.

Results of a Facebook remarketing campaign

Clicks here are more expensive compared to our previous campaigns, but don’t worry. Click Through Rates and Return On Advertising Spend (ROAS) in remarketing campaigns are always higher, so you can make money with Facebook ads despite the cost of remarketing.

Note that you shouldn’t change the ad sets’ budget more often than every two days as Facebook needs time to complete its learning phase and optimize its performance.

Since retargeting people who have interacted with your store is more efficient than targeting people unfamiliar with it, the remarketing campaign keeps running all the time. However, we still experiment with new creatives and audiences with different time periods.

For example, if one of your initial ad sets was targeted at people who watched 95% of the video ad over the last 7 days, you can create an ad set targeted at the same segment but collected over the last 14 days. We also recommend launching ad sets targeted at the same audience collected over the last 30 days as soon as enough time passes. Also, don’t forget to exclude all previous segments from new audiences.

The team always uses new ad creatives for these new ad sets.

This is the basic method used by our team for Facebook advertising. However, there are more nuances and secrets, which you can learn from AliDropship’s free bonus course available after purchasing any Premium Dropshipping Store as well as from upcoming blog articles and YouTube videos. So stay tuned!

Having these insights on how to make money with Facebook ads, you can easily start your own successful dropshipping business by purchasing a copy of any Premium Store and putting your marketing knowledge into practice!

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