Category Archive : Marketing tips

Some Entrepreneurs Make These Dropshipping Mistakes. What About You?

Running a dropshipping store is engaging and entertaining.

While bringing you an impressive profit, this business is relatively easy to manage – still, it doesn’t mean there’s nothing much to improve and enhance now and then!

If you browse the Web, you’ll see that it’s quite a common cry for help: “I just got a dropshipping store and I see no sales. What’s wrong?

What’s wrong, indeed? Let’s take a look at the most common dropshipping mistakes that store owners make. As a BONUS, we’ll give you simple action plans to help you fix them!

Dropshipping mistake #1: Doing nothing

Oh, that’s the easiest way out, right? It sounds really tempting to create or to buy an online store, and to simply wait until someone stumbles upon it, gets interested, and makes a purchase. Passive income, yay!

In the real world, it doesn’t always happen.

No promotion means no sales, and no sales means no profit.

If no money and effort is invested into the dropshipping store promotion, it will just stay there dead as a rock – a professionally developed, smoothly working, beautifully designed, but completely unused website that brings no income.

That’s exactly what happened to Alex – after he got a dropshipping store, he just put it aside. In a month, though, it became clear it’s time to start doing something. Trying an ever-changing mix of promotional techniques, he gained an impressive audience of loyal customers and, as the result, sold one of his stores for a breathtaking profit.

Your action plan: Read these real-life stories on what it takes to make the first online sale, and follow these tips to achieve your first sale faster. This list of free traffic sources that can drive more visitors on your website will be helpful, too!

Dropshipping mistake #2: Taking a too broad niche

To be honest, we’ve all been here. Choosing the perfect dropshipping niche is not easy at all.

Even the successful dropshippers who have a huge experience in the field definitely had troubles with the niche choice at some point of their business journey. The case of Mousslim is a shining example – even though his dropshipping business brings him dozens of thousands of dollars every month, his very first niche was a really bad choice. That’s why it’s vital to deeply know the niche and to be genuinely interested in it!

The saddest dropshipping mistake that can be made at this point is going for a VERY broad niche.

Let’s take ‘Clothes’, for example. If ‘Clothes’ is the niche AND the main keyword, the store owner is definitely going to have a bad time. No doubts, he (or she) will find thousands of matching items on AliExpress, and will gladly upload them on the website. Then what? What to do next?

From the point of view of SEO optimization, the ‘Clothes’ niche is hopeless. An extreme competition, a vague keyword – none of this is good for a webstore. Even carefully targeted Instagram ads won’t help much.

Your action plan: Take a look here to see how to work in the apparel niche, and use the same approach for any other niche you choose. Don’t hesitate to ask us for a deep niche research if you need expert assistance!

Dropshipping mistake #3: Having no knowledge about the target audience

Customers are the driving force of any online store growth.

That’s why it’s absolutely vital to know as much about them as possible! A familiar customer segment means a lot for the success of the whole business.

A serious dropshipping mistake that can be made on this stage is going with blind guesses.

It happens when dropshipping store owners don’t rely on any researches, statistical data from their own stores, or actual clients’ feedback. They have some general idea about the people who might want to buy from them, and they just don’t go any further.

It leads to absolutely weird marketing decisions. As a rule, such actions take lots of time, money, and energy, but bring little to no results.

Your action plan: Check out these 3 ways to identify your target audience, and apply them to your business. To make your promotional messages well-targeted at a proper audience, consider ordering video ads and ads packages for Facebook and Instagram that go together with recommended audience settings.

Dropshipping mistake#4: Choosing poor marketing tactics

If dropshipping store owners know nothing about their customers and don’t understand the market (this is why it’s so important to be passionate about the chosen niche!), strange things start happening.

  • Store is promoted to everyone. The marketer does nothing to narrow down the target audience and just goes through Web shouting about the store. Lots of time and energy (and money) goes into attracting the wrong people. They just don’t have the slightest relation to the store and show no interest towards the offers.
  • Ads are placed on unsuitable channels. The marketer makes no research and randomly promotes the offers through all the media imaginable. As you can guess, the efforts are mostly put into absolutely fruitless channels that bring no return.
  • Store is promoted through 1-2 channels only. The marketer relies on a few channels and uses them over and over again, not willing to try anything else. It’s good if these channels work well; but what if other ones work even better?
  • No tests are performed. To see if a new channel will be beneficial for a dropshipping store promotion, it is necessary to try it several times with different settings, different audience segments, and different product categories. If there are no tests, it’s impossible to say which channel works the best for specific audiences and items.

Your action plan: Use this monumental guide on how to promote your dropshipping store. If you need any professional assistance, there are lots of ways we can help you: look through the list of expert marketing services here.

Dropshipping mistake #5: Using no automatic promotion tools

There’s actually no wonder why dropshippers stick to a few randomly selected promotion channels and rarely use anything extra.

There are only 24 hours in a day.

Even if there is any interest towards the use of some new and awesome strategies and techniques, there simply might be no time for it.

Automated solutions can do the trick; the most useful of them, for example, automatically promote a store in social networks using the owner’s settings and preferences. Unfortunately, ecommerce entrepreneurs tend to overlook such solutions.

Your action plan: Watch this video explaining how to automate your social media marketing efforts without making you look like a spammer. Don’t forget to also check out this handy tutorial on auto-running your Instagram account!

Dropshipping mistake #6: Neglecting SEO

In our experience, there are some people who hardly ever pay attention to search engine optimization.

That’s really sad because SEO constantly works for a store in the long term! Even if the results don’t seem to be immediate, they accumulate over time.

Ideally, SEO should work for the benefit of the webstore since the very moment of the store launch.

In reality, it commonly turns out that store owners don’t even do a keyword research at the planning stage, to say nothing about further product pages optimization and so on.

Your action plan: Follow this SEO ecommerce checklist to see if your online store is properly optimized, and make sure you’re not making any of these critical SEO mistakes! If you assembled your store on your own, without any developers’ or marketers’ help, you might also want to check out this SEO Starter Pack.

Dropshipping mistake #7: Learning no lessons

And this is the most serious dropshipping mistake a store owner can make.

All of our first business steps are shaky – it’s impossible to be 100% confident about things we never tried before.

All the people who nowadays run highly profitable dropshipping stores had some difficulties throughout their way. It’s absolutely fine to have no knowledge about something; it’s not that fine to keep staying unaware of important things.

An awesome feature of dropshipping in particular is the possibility to learn from one’s experience and mistakes. There are tons of helpful ecommerce materials that are available for free, and this is an educational opportunity that you simply can’t miss out on.

Your action plan: Monitor your store performance, gather the clients’ feedback, take free courses, read guides, watch tutorials, attend webinars and exchange experience with other entrepreneurs – this is what helps you grow your business and prosper.

All the experiments, tests, trials and discoveries are the drivers of your online business growth. And you know what’s the best part? You’re not alone on your ecommerce journey 😉

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5 Types Of Cross-Selling Products That Will Boost Your Profits

It’s not uncommon to see businesses offer an additional product or service to a customer who has already paid for something. This sales method known as cross-selling is available for dropshipping entrepreneurs, too. In this article, I will explain what cross-selling products you can offer.

What is cross-selling?

Cross-selling is a sales method based on offering complementary goods to customers that want to purchase or have already purchased another product.

Lots of online and offline businesses use this technique to increase their average order value. For example, if you put a winter jacket to the shopping cart in an online store, you may be offered a scarf as a complementary product.

Cross-selling is similar to other techniques, namely upselling and down-selling. Upselling means offering the same product of a higher tier. In simple words, it’s when you offer a better and higher-priced item. Down-selling means offering a product of a lower tier, i.e. simpler and cheaper.

Cross-selling is different in that sellers try to convince customers to purchase a product of a different type. However, cross-selling products must always be related to the original purchase. For example, if I buy a bicycle, I’d be surprised to be offered a computer keyboard as a complementary product.

What can you offer as cross-selling products?

It sounds simple at the first glance, but if you have little experience in marketing, it may be hard to come up with product ideas. What exactly should you offer to new and existing customers to satisfy their needs?

AliDropship’s Ecommerce Department has tested a number of cross-selling ideas on our self-owned dropshipping stores, and now we can share them with you.

1. Same product with a discount

The simplest cross-selling idea is to offer the same product as the original purchase for a lower price. Or, simply speaking, offer customers to buy more at a discount.

The best part of this idea is that you don’t have to search for related goods. However, this technique will not work with just any product. Cross-selling suggests offering something a person may need in addition to the original purchase, but in most cases people don’t need two or three identical items.

“Buy a car and get another one at a discount” – doesn’t it sound weird?

What you need is a product that people often buy in quantities:

  • Goods that you replace regularly like socks, dusters, etc.

cross-selling socks (goods that you replace regularly)

  • Products that easily break down, or get lost, or expire (buttons, batteries, expendable materials).

cross-selling buttons (products that easily get lost)

  • Goods that often come in sets like glasses, dishes, boxes, spoons, etc. Having one or two more won’t hurt.

cross-selling glasses (Goods that often come in sets)

These are just several examples of cross-selling products in this category. In order to make the product really tempting, offer a discount. If a customer wanted to buy two items, he or she would do it without any cross-selling offers. So, to trigger their interest, make the second purchase cheaper.

AliDropship’s Bulk Discounts add-on is just what you need for offers like this. It lets you set volume discounts on identical products bought in quantities.

2. An additional part to the main product

In most cases, sellers offer another product type to complement the original purchase. It goes without saying that they should be related to each other. This particular idea is about offering accessories, components and parts as an addition to the product customers have purchased.

For example, if you sell drills, they probably go with a number of attachments. However, stores also sell stand-alone attachments for narrow tasks. So, why not combine them in a single offer?

cross-selling drill and attachments

Just make sure the two parts can actually work together. Otherwise, you’ll have to deal with a lot of angry customers.

3. Cross-selling complement products

Unlike the previous one, cross-selling products in this category cannot be a part of the original product. But they are very closely related: have the same function or can work as a pair.

For example, if a customer orders glasses, it’s a good idea to offer him or her a case, because it perfectly complements the original purchase.

cross-selling glasses and case (complement products)

Gloves will make a great additional product for garden scissors as they can work as a pair. A cloth can complement a cleaning product and so on. Try thinking the following way: the customer wants this product; probably he or she wants to do this; what else can he or she need for it?

4. Same niche product

In this case, you offer products that don’t necessarily have the same or similar function as the initial purchase. Although the two products should still be related, this relevance can be much more general.

For example, if someone wants to buy coffee cups, you can also offer plates or flatware. Or if the buyer wants a flash drive, offer a mouse pad.

cross-selling flash drive and mouse pad (same niche product)

As you can see, these pairs have different functions, and there’s no way to tell if the buyer needs the cross-selling product. Still, one can hope to interest customers as long as the complementary goods are affordable. It’s like the products you see in supermarkets next to the cashier which make you think, ‘Well, why not buy this chocolate bar while I’m waiting in the line?’

5. Similar products of a different form, size, color, etc.

Finally, after purchasing the original product, some customers may agree to buy another, slightly different product of the same kind. Such cross-selling products do not add any functionality but rather expand what customers can do with the original purchase.

For example, if a site visitor orders a set of cookie cutters, one can offer him or her another set of cookie cutters of a different shape. If the client has bought cat-shaped cutters, a set of pony-shaped cutters can make a good addition.

Cross-selling cat and pony cookie cutters (Similar products)

You can also cross-sell a T-shirt with a different print on it, a different colored pen, stickers of a different shape and so on. The purpose here is to increase the variability of the offer, so to speak.

Conclusion

Cross-selling is one of the many marketing and sales techniques along with content marketing, SMM, SEO, PPC, creating good-looking product pages, etc. However, it’s different from them in that it’s aimed not at convincing customers to make a purchase but at making them spend more.

These are the basic types of cross-selling products, and they all have one thing in common: the seller always tries to offer something related to the original purchase. Never forget that such goods must always be relevant, and this technique will bring you additional profit.

AliDropship’s Purchase Upsell offers you the easiest way to benefit from cross-selling products while running your dropshipping business. With this tool, you’ll be able to show complementary products to your customers right after they buy something – and count on the growth of the average order volume!

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How To Promote Your YouTube Channel In 2020

If you’ve got an Instagram, Twitter, Facebook, and maybe Pinterest…you almost have all your social media ducks in a row. But you may be missing out on one of the most dynamic and engaging ways to connect with your audience – YouTube. Yes, it’s the reigning platform for all things video, and is home to many “influencers” of today, but YouTube is also king of finding information such as tutorials, how-to videos, recipes, and so much more.

You can bring your brand to life, promote your website’s products, and build a great sense of community. And with more ways to connect than ever, let’s take a look at how to promote YouTube channel in 2020.

If you want to learn step by step how to get an account started on YouTube, check out our previous post on how to get started. Need help with optimization fields and keywords for your channel? Read our helpful post here and here to get up to speed.

Use site badges

Social media icons on the AliDropship website.

Probably, it’s the most basic (and seemingly required) tactic for retail websites now. Adding icon badges to your website will help any site visitors know that you have an account for a particular social platform.

Cross promote on your platforms

Popular Vine star David Dobrik links his YouTube channel in his Instagram bio.

Retail vlogger Retail Archaeology mentions a new YouTube video in IG Stories.

Follow any influencers? Many link their newest YouTube video or channel link to their bios on Instagram or Tweet out a link on Twitter to drive traffic. If your brand has just released a new video, you can use this tactic. Want to keep your website URL in your bio? Simply create a video post on your feed or an Instagram story.

Build a presence on the Community tab

How To Promote YouTube Channel In 2020

NYC-based tour guide Sarah Funk polls a question on her Community tab.

Skit channel Smosh promotes a sale on its Community tab.

If your channel reaches 1,000 subscribers, you may notice that is a Community tab appears on your channel. Note for some channels, you may need to enable this feature, and it can take up to one week to populate. Google has more information about this here.

Community is essentially like what IG Stories is on Instagram. YouTube’s Community tab is designed to help creators engage with audiences outside of their videos. This can be done with features such as polls or images and text. Some YouTubers use Community as an aside to connect more personally to their audience and fans. As a brand, you can utilize this to show behind-the-scenes information or start a conversation about your video content. Just make sure it’s different content than what you have on your other social channels!

How To Promote YouTube Channel In 2020

Animal care channel The Dodo pins a comment in its Community tab. Image credit to Social Media Examiner.

Like with YouTube video comments, you as the creator can pin a comment to the top to facilitate discussion. This can increase the engagement of your Community.

Collaborate

How To Promote YouTube Channel In 2020

AMSR YouTuber Goodnight Moon mentions a website she is collaborating with.

One of the most basic forms of promoting one’s YouTube channel, collaborations are popular tactics among brands and influencers alike. Whether a sponsorship with an in-person collaboration on a video, collaborations help boost credibility and exposure to the audiences of both channels involved – a win-win situation.

You can collaborate with an influencer and have him/her mention your website for its purchases. For more extensive coverage, you could give the influencer a few items from your website for free. In return, you could ask him/her to mention your social media handles and website. You can even instruct them to specifically link your channel on their screen and in their description box for the sponsored video – this is a great tactic for boosting your YouTube channel. We especially recommend this method for dropshipping store owners for one simple reason. The thing is, most of them are individuals running just a website, and not a full-on team like a traditional ecommerce business.

Engage in the comments

Lifestyle influencer Brett Conti interacts with comments.

How To Promote YouTube Channel In 2020

Our very own AliDropship team is very responsive in video comments.

Yes, it sounds almost like a “duh” move, but you’d be surprised how many brands or influencers do not respond to comments. While you can’t respond to every comment, it’s smart to use your video comments as a way to gauge how viewers view your content. Oftentimes, people give suggestions on how to improve or what isn’t working – or they’ll share how much they love your videos – so comments are a goldmine of feedback. They’re also great for letting fans feel heard and appreciated. So, like with other social media platforms, be sure to give YouTube comments “likes” and responses.

Get in on the right groups/websites

This “Gym workout fitness” is an example of a private Facebook group.

Nerd Fitness is an example of an online forum community you can join.

One other suggestion here is to find groups and places online and start commenting and engaging with people BEFORE you start posting links to your videos. Note some groups or websites will require asking for permission or signing up before posting. Similar to niche research on Instagram, scouring places like Facebook groups or fan groups online can help you utilize grassroots marketing for your YouTube. And we suggest researching before posting because you’re less likely to be seen as spam if you have prior engagement on a website or chat community. Who wants a user/comment out of nowhere with a link to their own channel, right?

If you run an online sports store for example, you can find online forums for fitness and create an account to connect with people. You can find fitness chat groups on Facebook or YouTube channels for fitness and workouts and comment and engage. Over time, you can share links to your channel’s videos and you can attract people to your channel page.

Organize your channel

How To Promote YouTube Channel In 2020

The AliDropship channel has a featured video as well as a playlist of videos right underneath.

Doctor-turned-media personality Dr. Mike features many playlists to organize his uploads.

Think of your YouTube channel as a TV station. TV stations have playlists that they synchronize to play segments, commercials, and such. So organize your video content into easy-to-navigate lists that in turn, will expose viewers to your other related content.

Now note YouTube’s algorithm naturally will feature your channel’s videos on the side when a viewer is already watching a video of yours, but there are still ways to increase the exposure and setup of your channel.

As seen above with our very own channel, we have what is known as a featured video. This is a main video that stays on your channel’s main page and auto-plays whenever someone visits. You can set a different video to show for new visitors or returning subscribers – check out this step-by-step video to learn how.

You also may have noticed all those playlists that we showed with Dr. Mike. Playlists are for you to organize your content so viewers can focus on a specific topic or type of video you create, in turn, enhancing their experience on your channel. Want to structure your YouTube content? Just watch this helpful walkthrough video.

Thumbnails and titles

Food channel Bon Appetit uses straightforward titles and engaging screencaps.

Tech personality Nick Nimmin uses a consistent thumbnail template with bright text font.

The thumbnails and titles of your videos are the visuals viewers use to gauge if your videos are interesting or not. So, it’s crucial to utilize these to engage your audience. Create mysterious thumbnails. Use emoticons or infographics and use fun fonts. Try to keep your thumbnail style consistent so your video feed looks clean.

With titles, keep them digestible, and alternate some in the form of questions and some with numbers in them to give a quantitative descriptor. “5 Great Instagram Ideas, 3 Must-Have Apps for Business Owners” is a good example! Also try using fun, eye-catching adjectives like “amazing” or “awesome” “must-have” to emphasize a sense of excitement. And keep your video titles within 70 characters to avoid having them cut off by YouTube’s algorithm.

And remember that as a brand – be straightforward with your videos, and try to avoid clickbait screencaps or titles. Clickbait is a form of using misleading titles or images to “trick” someone into viewing or clicking your content.

SUMMARY: Considering how to promote YouTube channel, remember it is about building a sense of community with content that is organized and visually-engaging (and of value). Your channel should also be SEO-friendly with engaging titles and thumbnails. Gain subscribers and traffic by cross-promoting your YouTube on your other social media (and your own website) but also by utilizing grassroots marketing methods on niche-centered chat groups or forums.

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The Truth About Dropshipping: 13 Typical Mistakes You Don’t Want To Make

The truth about dropshipping is that, just like in any other business, it will work best if you put some effort into it. With little or no experience, entrepreneurs tend to repeat mistakes all beginners make – but that’s not a problem! As long as you get guidance from someone who already have the experience of dealing with these issues, your store will be just fine.

When AliDropship launched its first self-owned dropshipping stores, we had two goals. First, to test the AliDropship plugin and other in-house solutions and improve them. Second, to test marketing strategies, promotion materials, niches and products.

Now, our Ecommerce Department keeps doing in on a daily basis. In articles like these we share the results with our readers.

This time, we’ve prepared the list of 13 dropshipping mistakes that are common in the industry – and that we came across personally. Now that we have in-depth experience in sorting them out, we’d love to share our professional insights with you.

1. Ignoring price spikes on AliExpress

As you know, the AliDropship plugin can automatically change the prices in your dropshipping online store depending on how they change on AliExpress. But just like in any other store, these prices and the shipping costs never stay the same.

It’s great that you don’t have to check the prices for each and every product on your website. But when it comes to items you’re promoting right now, ignoring these fluctuations can turn an advertising campaign into a disaster.

For example, if the shipping cost on AliExpress suddenly goes up by $5, your buying this product will cost you not $10 as before, but $15. In some cases, it can completely “swallow” your margin or even push you into the red. That’s why you should keep an eye on the price and either change it on your store or look for another supplier when something  like this happens.

2. Ignoring the cost of conversion 

Beginners often estimate the potential expenditures for a given item by summing up the wholesale price on AliExpress, the shipping cost and taxes. So, anything above the result becomes your profit margin.

But the truth about dropshipping is that this kind of math does work if customers come from your organic traffic, i.e. mostly free audiences who found the website in Google. Most sales actually come from advertising. And that is never free.

The cost of conversion is a parameter that tells you how much you paid for converting a single user into a buyer. Or, in other words, how much you paid to make this person buy from you.

According to AliDropship team’s experience, the cost of conversion can sometimes be as high as $20. So, make sure to take it into account before setting the prices.

3. Selling cheap products in single units

It seems like a good idea to find affordable goods on AliExpress to sell them at a huge markup. For example, this toy is really cheap.

So if you start selling it, the profit is going to be enormous, right? We used to think so too.

The problem is customers usually buy only one unit of such products. Because of the cost of conversion, attracting buyers becomes really expensive – and all you achieve is a single sale. It’s often not worth it.

It doesn’t mean you can’t or shouldn’t sell affordable goods. After all, as long as buyers come from organic traffic, it’s totally OK. But if you want to advertise the product, you’d better choose goods that people buy in quantities.

4. Spending little and expecting hundreds of sales

Sales don’t come from nowhere. Yes, plenty of people share their success stories telling everyone how much dropshippers make. But most people don’t ask how much these dropshippers spend on advertising.

As a result, there’s a perception that all you need is to pay $50 for a campaign and then wait for the money to fall right on your head.

Unfortunately, it doesn’t work this way. The truth about dropshipping is that you have to pay to attract customers. Nowadays the team spends hundreds and even thousands of dollars on a single Facebook campaign and that’s normal as long as it generates sales. If it doesn’t, we turn it off before the expenditures get too high.

The small sums you can see on the screenshot are the ad sets that didn’t work, so we had to turn them off. The larger sums are what worked well, so we kept them running.

5. Spending much while seeing no results

The opposite example of dropshipping failure is when the owner of a store keeps spending money on promotion even when these efforts bring no results.

Of course, you have to be patient with your dropshipping online store and experience helps a lot here. But common sense works well too! If it’s been a week and you’ve spent three hundred dollars to get only 2 sales… STOP RIGHT NOW!

One of our team members said it sometimes feels like playing black jack or other gambling games. You just keep telling yourself that luck is going to come and you just have to keep betting.

Be real. Stop when it’s obvious that the campaign isn’t working.

6. Jumping to conclusions

Although I said that by dragging feet and postponing the decision to turn a campaign off, you only make it worse, hastiness is just as bad.

Back when we started experimenting with dropshipping stores, we made a few mistakes of this sort. When an advertising campaign results in a sale in less than a day after the launch, of course your first urge is to increase the budget. Why, it’s working!

And that’s when things start to get really bad. Days pass, but the very first sale remains the only one, and you realize that the decision was premature.

Same goes for situations when you decide to turn off ad sets too fast. If you don’t have a lot of experience and can’t tell for sure if a campaign is a failure, then avoid snap decisions. Wait at least a day or two before making a decision.

7. Not preparing your dropshipping online store beforehand

Let’s suppose you have launched several advertising campaigns on Snapchat, Instagram, Facebook, etc. And they’re doing great: lots of people click on the ads and visit your site and… only few of them buy. Why? Maybe because the site isn’t working properly.

In online business, it’s very important to make the site as comfortable as possible. After seeing an interesting ad, people will come to your store and try to buy something. But the truth about dropshipping and similar online businesses is that you can lose potential customers at any moment. If the site is slow or buggy, or the payment gateways aren’t working properly, they’ll leave.

One must also pay special attention to the corresponding product page, as this is where your leads will come. A product page must be perfect so as not scare away or disappoint potential buyers.

Advertising is very much like inviting guests. You clean the house, cook the dinner and decorate the place before the guests arrive.

8. Not testing anything

Any business requires market research, and even in this case there’s no guarantee your prognoses will come true. The truth about dropshipping is that you don’t have to buy or manufacture products before trying to sell them. That’s a huge advantage, but you still need to test them.

Inexperienced dropshippers often ignore this advantage and invest tons of money into advertising what they think is going to succeed. In the meanwhile, testing dropshipping products can save you a lot of money.

9. Not remarketing

Even if you launch the best ad ever created on Earth, only a few percent of the audience will actually buy anything. Most likely, out of 100 viewers only 2-5 will make a purchase. But it’s a mistake to think that the other viewers are lost forever.

There are plenty of reasons why people decide not to buy anything.

Certainly some of them don’t need your product and there’s no way you can change their mind. But sometimes a person simply doesn’t have the required sum of money at the moment. Other people want the product but would like a discount. Some even decide to make the purchase later but forget about it.

Whatever the case is, by remarketing the audience, you can make lots of sales for little money.

10. Having only one dropshipping supplier

It’s not easy to find the right supplier as you have to consider a number of factors and even that doesn’t guarantee the guy is reliable. No wonder many entrepreneurs stop looking after finding one.

However, relying only on one supplier can lead to a huge dropshipping failure. It’s a matter of diversification: safety comes from variety! If something happens to one of them, you can quickly switch to another one. If you lose one product, you will still have plenty of others.

To find the best, time-tested suppliers and their products on AliExpress, try our free database, AliDropship Insights.

11. Not trying to increase the average order value

Average order value is how much money you earn with one sale. It matters because, as I mentioned above, attracting a customer usually costs money. That’s why after you succeed, you want that customer to buy as much as possible.

But many beginners are happy with selling a single product. In the meanwhile, they lose the opportunity to make their dropshipping online store even more profitable.

12. Targeting too narrow audiences

At the first glance, targeting seems like a simple task. You’ve got a product and you need to find people who would buy it. For example, if I sell toys, I’m going to advertise them to parents.

Of course, it’s the right decision, but often the obvious audience appears to be too narrow, which causes low profit. In the meanwhile, if you test target audiences (even those that seem to have little to do with your product), you may discover unexpected opportunities.

13. The ultimate truth about dropshipping: people often give up too soon

Most people fail at first, even the talented ones! But we learn from failures, gain experience, get better and wiser.

Our team members used to make mistakes too! Even today they take risks and fail from time to time, but that’s Ok. Business is not a straight highway, but an alpine path with slopes and turns. If your very first experience resulted in no sales, it doesn’t mean you should give up!

The truth about drpshipping: bottom line

Dropshipping isn’t one of those “how-to-get-rich-quick” schemes. As you can see, people make lots of mistakes, miss opportunities and fail to realize their failures.

But that’s how business works. You learn from other people’s mistakes and from your own. With time you will get enough experience and knowledge to make a successful dropshipping online store.

So, the truth about dropshipping is that it requires work. And AliDropship team is always here to help you with tips and recommendations as well as our solutions and services. How would you like the opportunity to become an owner of an already functioning and profitable online business made and managed to the best of our ecommerce knowledge?

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This Is How You Can Profit From A PPE Facebook Campaign

AliDropship team uses page post engagement ads in promoting our self-owned dropshipping stores. It could seem strange since such campaigns usually don’t lead to purchases. In this article, I’ll explain the purpose of using PPE Facebook campaigns.

In one of our previous articles, we described how to search and test Facebook interests. You might have noticed that our first step was creating and running a PPE campaign. However, such campaigns usually result in no sales, so you may wonder why create something that brings no profit.

Actually there’s a number of reasons why AliDropship team uses PPE ads on Facebook in their strategy. But before that, let’s find out what this is all about.

What is a PPE Facebook campaign?

PPE stands for Page Post Engagement. It’s a type of Facebook advertising campaigns aimed at stimulating the engagement rate of a given post as opposed to other typical objectives such as funneling traffic to a website or increasing the conversion rate, etc. The purpose of Page Post Engagement campaigns is to stimulate interactions with a given post such as likes, views, comments, shares and clicks.

By launching a PPE Facebook campaign, a business account owner makes a post popular in social media terms, so to speak. It’s not just about showing the post to more users but also about stimulating activity around it.

How we create PPE Facebook campaigns

Before going to Facebook business account, our team creates materials for future posts. As practice shows, video ads work best, but picture and photo posts can do well too. The team creates not just one but many videos (about 30 seconds long) with different content.

After that, we publish the videos on the Facebook page of a given dropshipping store. Such posts differ from each other: they have different content, or different video thumbnails, or different call to action buttons, or ad texts. The point is we’re not going to use all of them, but I’ll get to it later.

Now, the team launches a Page Post Engagement campaign by choosing to promote existing posts (the videos we published before). This part is important: you don’t want to boost new posts each time you launch a campaign.

We create one ad set per one video post and set the daily budget to $5-15. As a rule, the more you spend the faster you get the results. Depending on how the ad sets perform, the budget can be raised or lowered or you can completely shut down an ad set if it brings no results.

As the campaign keeps running, it generates engagement actions (likes, shares, view, etc.). But as a rule, it doesn’t convert users into buyers (with rare exception). Now it’s time to talk about why we always use Page Post Engagement campaigns.

Why you should use PPE campaigns

1. To test products and creatives

Launching a PPE Facebook campaign which boosts several posts at once allows you to test them. That’s why you want to make more than one creatives with different elements. After a while, you will see how they perform or even will be able to tell what exactly is wrong with them.

For example, this ad set on the screenshot was shut off because its CPC was much higher than that of the other sets and its average play time was only seven seconds. This ad cost us too much and wasn’t really interesting to users, so the team decided it wasn’t worth keeping it active.

After the first few days of testing, you can pick the most efficient ads which you will use in other campaigns aimed at converting users into buyers.

Moreover, based on how a PPE ad on Facebook performs, one can tell whether there’s demand for a given product.

The thing is, Facebook tries to show PPE ads to its most active users, people who statistically like, comment and share more often than others. So, if even such people show no interest in a post, it means you shouldn’t expect much interest from potential buyers.

But if a PPE campaign generates a couple of sales (which is extremely rare), you can be pretty sure the product has potential.

Of course, one can test a product by trying to sell it from the very beginning. But the cost of conversion of campaigns aimed at broad and untested audiences can be really high. So, if the experiment fails, it’ll cost you much more than a failed Page Post Engagement campaign.

2. To collect data for other campaigns

Beside testing products and promotion materials, PPE campaigns are also used to find the most interested Facebook target audiences by using the demographic data collected during the tests.

Moreover, after we launch a conversion campaign, we do not stop the PPE campaign – at least the most successful ad sets. We simply lower the daily budgets to $5 but never turn it off. Instead, the campaign keeps running and collecting even more data which we can use to adjust our targeting settings.

There are two more reasons to keep PPE campaigns running.

3. To increase users’ trust

As I already mentioned, PPE ads on Facebook generate engagement. As a result, the posts get hundreds and thousands of views, comments, shares and likes.

Later, when we use the same posts in conversion campaigns, potential customers see video ads with a high level of engagement. The more likes a post has the more the chances that people will take a look.

Compare these two posts. Which one would you click on?

4. To make conversion campaigns cheaper

Have you ever thought why certain ads on Facebook cost less than others to advertisers? Facebook’s algorithms don’t just show ads to people for money. The system handles them as pieces of content. If people don’t like them (don’t interact with them), Facebook shows them to less people. And when it does, it asks for more money, so to speak.

But if the audience enjoys the content, Facebook tends to show it to more users, the ad posts tend to win bids more often and the cost of promotion goes down.

Moreover, the more people interact with a post the more data Facebook collects, which allows it to target better. As a result, it promotes a post with a high level of engagement more efficiently than a completely new ad with zero interactions.

The benefits of PPE Facebook campaigns: conclusion

PPE campaigns are great for getting started with a new product. It may seem like a waste of money, but it’s not. By spending a couple of bucks, you can test the product and promotion materials. Without this phase, you risk wasting much more money on campaigns that failed.

Besides, by keeping PPE ads running, you make conversion campaigns more efficient and even cheaper.

All this testing allows AliDropship’s team to select the best possible products, marketing materials and audiences. The products then go to the catalogs of our Premium Stores – exact copies of our most successful self-owned websites. As for video ads and banners, you can have them too by purchasing marketing packages along with one of the Premium Stores.

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What’s Trending On YouTube In 2020?

Media is all about entertaining us. Educating us. Keeping us in touch with the world. And it’s often a great source of escape. 2020 has been one of the most unpredictable years in history, with a global economic recession and a pandemic turning the world on its feet. From leisurely travel to daily work commutes and errand-running, the everyday way of life we’re all used to has changed. In a time such as this, many of us have turned to platforms such as YouTube to be informed and entertained.

And it’s no surprise. With over 1 billion hours of content being watched daily and 500 hours of video content being uploaded every minute, there’s really no better platform to go for media consumption (that’s free too). In April, a New York Times article even found that YouTube traffic increased as much as 15.3% due to the global lockdown, and it’s not surprising.

Chart from Channel Factory.

In fact, Channel Factory ran a two-week study on U.S. audiences to find how they were using YouTube to cope with being locked inside. The results found most were utilizing the video platform for entertainment and music as a mood-lifter during the quarantine period.

If you’ve been thinking of incorporating YouTube into your brand’s marketing efforts, or have even considered being a content creator yourself, take a look into what’s trending on YouTube for 2020 to help you create your own content plan.

The hottest YouTube trends now: Virtual Tours/Walkthroughs

The hottest YouTube trends now: Virtual Tours/Walkthroughs

Manhattan YouTube Live walkthrough from New York-based YouTuber ActionKid.

Yes, yes. If you can’t go on vacation – imagine being there at least!

Is it unsafe to go out in large spaces in your home city? You can transport yourself outside of the house to some other city or mall or place. On YouTube, there is content for everything — so it’s not surprising there are channels offering virtual tours of top destinations and tourist attractions. Content creators such as ActionKid and 4K Vegas shoot live and premade video walking through hot spots, and during the COVID-19 lockdown, have uploaded videos showing the eerie and empty streets of big-name cities such as New York City and Las Vegas.

Although difficult to integrate into online retail, channels showcasing city walkthroughs and tours are great as sponsorship partners. If you specialize in smartphones or electronic accessories or even bike and walking gear, you can consider reaching out to these types of content creators to get your name and product out there in front of large audiences.

DIY Workouts

Fitness channel MadFit showcases an at-home resistance band workout.

Gotta stay in shape since gyms are out of reach, right? Due to the closure of gyms, people around the world have had to resort to buying gear and equipment for at-home equipment (it’s a great niche to do ecommerce in, by the way) to keep fit. Since lockdowns were implemented mid-April, Google Trends has even shown a worldwide spike in people searching for home-based workouts.

And this is where fitness channels such as MadFit and Body Project have capitalized on this increase in demand.

If you’re a fitness-based company with on-air talent to boot, you can invest in the creation of in-house workout videos as part of your content strategy. Or if you have the marketing dollars, find fitness influencers to partner with to get your name out there through helpful workout content or tips.

All-time favorite YouTube trends: DIY Cooking

All-time favorite YouTube trends: DIY Cooking

Tasty guides newcomers through DIY sourdough bread.

You probably at some point have heard about the craze in sourdough bread and baking at home. Being stuck inside the house has equated to people upping their culinary skills, from food to beverage. At one point, dalgona coffee was even a big fad, inspiring caffeine lovers and spiking coffee sales.

Food channels such as Tasty and BuzzFeedVideo are examples of YouTube channels that put out DIY cooking videos during this time, capitalizing on trends.  And you can too if your online business happens to specialize in recipes, kitchen and houseware, or culinary recipes. Like with fitness, you can consider in-house video on your own YouTube channel, focusing on food and beverages.

DIY Crafts

5-Minute Crafts shows a catchy selection of entertaining, easy-to-try crafts.

Once you’ve cleaned out your kitchen and done your workouts (and logged off for work, if you are still working), you’re probably stuck with some downtime. In quarantine, many people have turned to crafts at home to help boost their creativity and cure their boredom.

If you sell stationary or materials such as wood and plastic, you can consider taking a creative twist to your business marketing and creating fun craft videos to entertain viewers, all while generating buzz for your website.

Growing YouTube trends now: Reaction Videos

Growing YouTube trends now: Reaction Videos

Popular channel REACT challenges people to not laugh when viewing funny content.

A fun way to get a laugh out in boredom? Watch strangers react to certain news, pop culture, or entertainment pieces. It’s a weird thing if you think about it, but there’s actually a science behind why people tend to respond positively to reaction videos — it all comes down to empathy and feeling relatable to people in videos, as explained more in depth by Ars Technica.

Channels like FBE and its appropriately-titled sub-channel REACT host some of the most viral and cool reaction videos that feature YouTubers reacting to many different topics. You can also simply search YouTube for reactions to any type of media content you’d like: for example, if you love music and pop culture and wanted to see reactions to Grammy nominations and wins from this year, you could search and stumble across a reaction video from the channel theneedledrop.

Educational & Learning Videos

Toddler Fun Learning hosts a live-stream video for toddler learning.

This is probably one of the hottest niches for content right now. Vdeos geared towards learning and furthering one’s knowledge have been huge turn-tos during 2020 so far.

Whether you have a toddler or child learning to count or spell or you’re a twenty-something trying to learn a new language during downtime, YouTube hosts a wealth of educational-based videos. Young ones can learn with minimal adult supervision with channels such as Toddler Fun Learning while young professionals can boost skills such language abilities on channels such as SpanishPod101.

For more professional skill building, there are class-specific platforms outside of YouTube more suitable such as Skillshare or Lynda on LinkedIn.

SUMMARY: In 2020, YouTube still is the same thing…a source for entertainment and information. But YouTube trends have skewed more towards keeping one sane as the world navigates through an unprecedented health crisis. We see a rise in entertainment and music content (which is not surprising) but also in fitness, cooking, learning, and crafting — people are seeking ways to better themselves while staying home…all without losing their sanity. You can find creative ways to tailor your business to these YouTube trends to boost relevance if you have the right niche…or you can just find self-joy in the amazing escape that YouTube is.

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How To Run Ads On Pinterest: Tips, Types, And Examples

If you’re running a brand in fashion, beauty, fitness, or home decor, chances are you know how important it is to have a social media presence. Responsible for 74% of online purchases, social media is greatly instrumental in getting new brands and products in front of young consumers.

If you have a strong target audience consisting mostly of young females and have a very visual-driven brand (think close-up glamor shots of products, inspirational quotes, and bright, fun colors), then you can’t forget about Pinterest. Today, let’s take a quick look at why you should try advertising on Pinterest, what kinds of ads you can run, and how to set up a campaign.

Why advertise on Pinterest

Often forgotten about in the thriving golden era of Instagram and TikTok, Pinterest is an old-school social media platform that revolves around the idea of scrapbooking inspiration through “pinning” of images that inspire you.

With 335 million monthly users and over $1 billion in revenue at the end of 2019, Pinterest is the 6th largest social media platform around. It used to be the 3rd after Instagram and Facebook, but YouTube and Twitter have surged ahead while newcomers like TikTok have taken over.

However, one thing that hasn’t changed is the reach that Pinterest holds for female users, namely moms. According to eMarketer, 80% of U.S. women who are mothers and go online use Pinterest, and Pew Research Center reports that 42% of U.S. female adults use Pinterest. Plus, with 247 million users signed up from outside the U.S. (according to a Q4 shareholder report), it’s clear that Pinterest is still effective for a very targeted audience.

If you’re trying to appeal to mid-age women from all over, Pinterest is a must-have in your advertising and branding arsenal.

Types of ads on Pinterest

Like with platforms such as Facebook, ads on Pinterest depend on your objective type. On Pinterest, there are three: Awareness, Consideration, and Sales. You can set your ad type by format:

  • Promoted Pins

Pinterest advertising types

Build awareness to your brand’s items with these easy image posts.

  • Promoted Video Pins

Pinterest advertising types

Still-image not your thing? Up the message and visuals with video ads for greater engagement.

  • Promoted Carousels

Pinterest advertising types

Go from single image to multi-image to create a story or cohesive message with this kind of promoted post.

  • Promoted App Pins

Pinterest advertising types

Have an app for your business or website? Get more eyes on it by pinning a CTA for it on Pinterest. Learn more about this feature here.

How to create a campaign on Pinterest

If you’re ready to set about a promotional campaign for a new item launch (or expand a campaign from Facebook), you’ve got to create a business account on Pinterest by going to Pinterest Business.

Note that unlike with Facebook, Pinterest Business accounts are completely separate from a personal account. You do not need a personal account to have a Business account.

If you’re familiar with setting up Facebook ads, the Pinterest process is incredibly similar. There are just eight steps to get going:

  1. Create a new ad
  2. Choose goal for your campaign
  3. Enter your ad group details
  4. Target your ad audience and set your keywords, interests, and fine-tune user demographics
  5. Set your campaign budget and ad schedule
  6. Pick your post (“Pin”) to promote
  7. Review your Pin post name and destination URL
  8. Set up your billing info

Pinterest makes getting ad-ready a cinch with this step-by-step ad guide.

What’s trending on Pinterest

Pinterest is all about what’s hot and trendy and getting people’s attention (and pins). In the company’s Q4 report for shareholders in 2019, the scrapbook-inspired platform released 100 trends it foresaw for 2020. You can see from the above screenshot that pets, beauty, the great outdoors, art, and fashion are some highlights — and you find ways to formulate your brand voice or style guide or design to maybe skew towards any of these, especially if your business is centered on some of these niches.

For example, if your online store sells gear and accessories for hiking or camping, you can capitalize on the trend of traveling responsibly — pins items (and repin from other pages) on stuff about sustainability and camping with a minimal eco footprint. You can also share how to create fun weekend getaways in nature, for instance.

Examples of Pinterest advertising

Courtesy of social media professional Jess Bahr, here are 10 samples of ads on Pinterest done by brands:

Moo is a company specializing in personalized business cards.

Garnier promotes a line of hair products.

Thrive Market promotes a free product.

Express promotes mens clothing for a holiday.

Bark Box promotes its subscription boxes for dogs.

Honest Beauty promotes its skin care trial sets.

IKEA advertises multiple desks.

Ritz promotes a fun visual recipe for its crackers.

The Grommet showcases its collapsible water bottles.

Bed Bath & Beyond promotes its website.

SUMMARY: Despite the growth of other social media platforms, Pinterest is still a popular destination, especially for women (notably moms). If you want to expand your targeted branding, consider running ads on Pinterest, as the platform is a great way to boost your brand and products. Ads are easy to set up and manage thanks to a Pinterest Business console similar to that of Facebook. Once you’re up and running, you can use Pinterest advertising to elevate your dropshipping business’ visual targeting.

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Facebook Interest Targeting Guide: How We Search And Test Interests

Everyone advertises on social media and Facebook in particular. While there are many targeting options including age, gender and location, one has to pay a lot of attention to Facebook interest targeting as this method has proven to be really efficient.

We’ve talked about the importance of knowing your target audiences before. But learning who actually wants to buy your product isn’t that simple. AliDropship’s experience with self-owned dropshipping stores has taught us that interest based targeting is the most efficient way to reach potential customers.

In this article, I will cover a step-by-step method of Facebook interest targeting used by our team.

Facebook interest targeting step #1: Page post engagement (PPE)

The search starts with creating a PPE campaign, so choose “Post engagement” as your goal.

Facebook Interest Targeting Guide

At this point, you don’t want or expect to sell any products at all. It’s Ok, don’t freak out. We need it to collect data and understand who our ideal customer is.

But first, we need to create a post devoted to the product we’re going to advertise. Its purpose is to trigger engagement, i.e. likes, comments and shares. Such activities can indicate whether or not people are interested in the content. Later we can use the same post to attract actual customers, but right now trying to convert the audience will cost you too much.

Something like this should do.

Facebook Interest Targeting Guide

 

Why not create a Facebook ad right away? Because when you use an existing post for advertising, it accumulates likes and shares and advertising it again will get even cheaper. That’s why AliDropship’s team always creates posts first.

Now we’re going to start a Facebook advertising campaign to show this post to different people. But to whom? Here you’ve got two options.

1. Speculating on interests

If you promote a product belonging to a clear niche, it’s more or less easy to tell at least some facts about potential customers you want to target on Facebook and their interests.

If you’re selling a toolset, you can expect potential buyers to be interested in building, carpentry, renovating, car repairing, etc. It doesn’t mean you can’t be wrong about them, but it’ll narrow down your search to a few options.

Whenever possible, AliDropship’s team picks 5-10 interests in a corresponding ad set within a PPE campaign to narrow down the potential audience.

Facebook Interest Targeting Guide

2. Not speculating at all

Sometimes, products are just too… versatile? You can’t tell for sure what interests potential customers may share, which makes Facebook interest targeting at this point almost impossible. For example, what can you tell about this mop and bucket?

In this case, the team doesn’t set interests at all and focuses on other demographics.

In both cases, you also want to limit the audience to one or several countries. The team usually picks the US, Canada, the UK and Australia as these markets have lots of solvent purchasers and people there speak English.

As for other parameters (mostly gender and age), at this point, you want to widen them as much as possible unless you’re absolutely sure about the age and gender of your potential customers.

Facebook interest targeting step #2: Testing ad sets

Now it’s time to run the PPE campaign to test audiences. In order not to spend too much money, the team monitors the campaign’s performance and stops ad sets if they demonstrate poor results. One or two days is usually enough to collect data.

One can also make the ad sets stop automatically after they accumulate a certain number of impressions. We usually set the limit to 2,000 impressions. As for their daily budget, the team sets it to $5, which is usually enough to test the ads.

However, if certain ad sets perform well, keep them running even after the test because PPE campaigns are good for warming up potential customers.

Whether you picked a number of interests for the ad or not, Facebook will show you the general statistics that includes such demographics as gender, age, location, devices used, etc.

If you used not one but a number of creatives during the test, you can also pick the one with the highest numbers.

To know what’s good and what’s not, look at both CTR metrics (All and Link clicks). Higher numbers indicate that more people interacted with the ad or followed the link to your website. Also, pay attention to the cost per unique content view as you want it to be as low as possible. Other metrics are less important.

Facebook interest targeting step #3: Conversion campaign (test)

Although at this point, we already know some facts about our target audience, we can do better.

The team creates a new campaign and sets the goal to Conversions. We use the data received during the previous phase to narrow down the audience and create several ad sets. This time, we’re going to set one interest per one ad set.

If it’s a niche product you’re advertising, pick the interests you came up with when creating the PPE campaign. If the product was too “versatile”, now is the time to make up some interests for it.

We didn’t do it during the PPE phase because without having the slightest idea on what interests to choose, there’s a high chance Facebook will show the ad to completely uninterested people. But at this point, it’s Ok since we’ve already collected certain data and want to test potential interests.

When potential interests of your Facebook audience are unclear, you can analyze the existing customers of your competitors.

Use AdSpy to find Facebook ads promoting similar or identical goods or simply search for them on Amazon. Then read comments, visit the Facebook pages of random customers and check what they like and what pages they’re following. All this can give an idea or two on what their interests are.

I described this method in the article on finding a target audience on Facebook.

Facebook interest targeting step #4: Conversion campaign (final adjustments to your Facebook interest targeting)

During this phase, your ad campaign should start converting Facebook users and turning them into buyers. However, expect some of the interests you have chosen to work worse than others.

If they perform too poorly, turn such interests off and focus on the more successful ones.

Furthermore, now that you are certain about at least one or two interests of your potential audience, you can use Facebook interest suggestions to expand the list. Simply type in one of the discovered interests and click on “Suggestions”.

Another method of Facebook interest targeting is searching for pages related to your products with Audience Insights. You can find this tool in Facebook ads manager.

If the product you’re going to advertise is obviously associated with certain interests (like gardening or plush toys), simply choose it in the “interests” field and look at the “Page Likes” tab. Facebook will show you what pages gather most of the likes from people with this interest.

After that, you can check if the Facebook group’s name can be found among the interests in your ad sets. If there is one, your ad will target people who interacted with the given Facebook group.

After another round of testing, you will have quite accurate information on what interests work best with a given product on Facebook.

If you find Facebook interest targeting to be too much trouble, consider purchasing one ofAliDropship’s Premium Stores – precise copies of our own dropshipping websites with the best-selling goods within wide and profitable niches. Along with a store, you can also buy marketing materials including recommendations on target audiences and their interests.

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Starting Dropshipping Business: 15-Step Checklist For Beginners

There is nothing difficult about starting a dropshipping business. Even if you are a newcomer with no background knowledge whatsoever, you only need these 15 things to start your super successful entrepreneurial journey.

What are the must-have things for a person who wants to start a dropshipping business?

Go through this checklist to find out!

If you have at least 10 things out of this dropshipping business list, you can safely begin your journey today!

General things you will need to start dropshipping business

General things to know

1. Strong desire

Each and every person has a very specific reason for launching their own business.

These reasons vary a lot: someone wants to get an additional source of money, someone is just sick of a regular 9 to 5 job, and some people are just curious to test and improve their technical and/or business skills.

It doesn’t really matter which of these reasons motivated you to step on this road; as long as this driver is powerful enough, the success of your business is guaranteed.

By the way, note one thing. Having a genuine interest in the specific area, it’s quite likely that you won’t give up the idea of running this type of business if there is a lack of immediate success.

2. PC or laptop

To create, set up, and run your online business, you need to own at least one gadget.

You may choose any device which is able to provide the necessary functions for you to run the business. If it’s more comfortable for you to use a personal computer, go for it. If you are a fan of laptops, you can totally rely on them as well. It’s only about your own preferences and opportunities.

Modern technologies let you create a dropshipping store with a good-looking responsive design that will work perfectly on any type of gadget – this is exactly what you need to generate a healthy amount of sales.

3. Stable Internet connection

Well, this part is obvious. When you run a dropshipping store, you don’t need to be online 24/7, but still, you will have to access your online store, mail, payment gateways and social networks from time to time.

In order to make sure that you have a fast and stable Internet connection, follow the tips below:

  • Test the speed of your Internet connection using various free online services;
  • Update your browser;
  • Disconnect all the devices from your WiFi or wired Internet connection.

By the way, if your Internet access is fast enough, but the device is still not able to function at the speed you want, try to do next:

  • Turn off all unwanted background processes;
  • Clear the browser cache;
  • Remove all unused or rarely-used apps;
  • Scan your device for viruses or security threats.

Necessary market knowledge for starting a dropship business

knowledge for starting a dropship business

4. Understanding of the dropshipping business model

It’s not really possible to succeed in dropshipping if you have no idea how it works 🙂

It will take you only 3 minutes to watch this video! When it’s over, you will feel much more confident, and it will be easier for you to proceed with the business launch:

Plus, whenever you need an additional piece of knowledge, you can safely access our knowledge base, read the detailed guides, or join the community of like-minded entrepreneurs who share their tips on how to sell products online and learn by each others’ examples.

5. Real-life examples of running a dropshipping business

When you start something completely unfamiliar to you, it’s easy to get confused with all the new duties and responsibilities.

Relax and don’t worry! You deal with a business that is affordable to start, convenient to run, and easy to sell if you ever get tired of it.

If you get disoriented, you can find a lot of examples of running dropshipping businesses on the Internet, and find a way to meet your challenge. Moreover, numerous interviews of successful dropshippers can inspire you to keep going even if you feel like giving up.

With due effort, you can literally change your life!

6. Experience of using AliExpress

For lots of reasons, AliExpress is considered to be one of the most convenient and safe places to look for dropshipping suppliers. Sellers are willing to cooperate with entrepreneurs running small businesses, plus, they offer millions of products that are perfect for dropshipping. And besides, there are a lot of products with enormous discounts on them.

That’s why it’s essential for you to know how the platform works, how the orders are processed, and how the returns and refunds are handled.

7. Dropshipping niche idea

Based on our experience, we can say that a correctly chosen niche is the key to the growth of sales and profits.

The dropshipping products sold in your ecommerce store should be related to each other in some way. This thematic consistency is called a store niche: for example, you can sell various home decor elements dedicated to the space topic, or you can offer geeky stuff for people who spend a lot of time in front of their computers, or anything else, really.

ecommerce success story_ad_02

We strongly recommend to choose a niche that you know well. Ideally, you should be a fan of the products you’re selling – this way, you will set up and manage your business in the best way possible. In this case you’re more likely to succeed very quickly because you have enough background knowledge which can help you with running your new business.

However, the products you’re going to sell must be interesting not only to you, but also to the wide audience.

When you are choosing a niche, check if there are enough relevant items on AliExpress. Also, you need to think about whether you can promote these items through social media or PPC ads. Plus, you need to make sure that the competition in this niche is not too fierce. 

How to start a dropshipping store: technical preparations

technical preparations

8. Domain name

In fact, without going into the technical details, a domain name is your website address that is used for highlighting it among others. It’s like a street address that tells your customers where your website is placed, and helps them go directly to it.

This name is the basis of your dropshipping website address, so it should be related to your online store concept. Plus, it needs to be efficient in terms of SEO.

If you want to buy a suitable domain and make sure no one is already using it, try and experience the GoDaddy service – one of the most popular and reliable domain name registrars.

9. Hosting

A hosting is a service that allows a user to place the information on the server. In fact, if you don’t have a hosting, you can’t make your store content visible to Internet users. In other words, you need to buy hosting (and pay for it annually) to ‘activate’ your online store and make sure it’s really running.

We understand that no one basically wants to deal with such technical tasks, that’s why you can safely delegate all your hosting issues to us. We will provide you with timely client support, and guarantee an exceptional customer service along with a high quality technical performance.

10. Dropshipping website

Do you already have a ready niche idea, catchy domain name, and pre-paid hosting? Great! Now, you can start making a website – a basis for your future dropshipping store.

Here, you have 2 options: you can either do all the job yourself (in this case, go to paragraph 11 to learn the next step), or you can get a ready dropshipping store – a Custom store, a Premium store, or an Established store. What’s the difference?

  • Custom store

It’s a store that we make for you individually, with your wishes and preferences in mind. You explain what you want your store to be, and we develop it from scratch for you. When the work is completed, we hand the website over to you – it’s perfectly ready to operate from day 1, and you’re its 100% owner and boss! Read more and order your custom store here.

  • Premium store

It’s a fully functional copy of a highly successful dropshipping store that has already been developed and put into operation by AliDropship team members. You get an exact (and legal!) copy of a store that has proven to be efficient and profitable, and don’t have to guess or worry whether the store will be successful. And of course, you don’t have to wait until the store is developed: you’ll get your copy within minutes. Read more and buy your Premium store here.

  • Established store

It’s an already operating business that has a proven track record, a verifiable number of orders, and a stable traffic volume. Before purchasing it, you get access to the store statistics, which lets you make a well-informed decision – and basically, invest in an already profitable business. After the purchase, you become its one and only owner – and get recommendations on how to run it further. Read more and buy your Established store here.

Want to get a Custom, Premium, or Established store? Make your choice and go to paragraph 13 to learn the next step!

11. WordPress

WordPress is a system that helps you arrange all the elements of your website. Nowadays, 30% of all the websites globally are powered by it. There are several reasons for it. The main one is that it is super easy to use. Moreover, it suits almost everyone, even those who have no previous experience of creating and running a website.

There are a number of factors due to which WordPress is perfect for running a dropshipping online store:

  •        It’s free;
  •        It has a user friendly interface;
  •        It’s easy to customize and install any additional software;
  •        It opens up many opportunities in terms of SEO;
  •        It gives you total control over your ecommerce store, in contrast to many other platforms for dropshipping.

So, all you need is to download and install WordPress, and you get a perfectly working basis for your dropshipping store.

12. AliDropship plugin

Using this plugin, you make your dropshipping journey an enjoyable and relaxing experience.

Here, you can take a look at an average set of daily operations typical for a dropshipping store owner.

It might seem a bit long, but hey, here’s the good news: you don’t have to do it all manually. There is a much more convenient solution developed by high-profile programmers with an actual experience in dropshiping.

The semi-automated solution, AliDropship plugin, can be used for adding products, changing their prices and descriptions, importing product reviews, transferring orders to AliExpress, viewing the online store statistics, and, in general, managing all the routine dropshipping processes.

If you can save tons of your business (and personal) time and delegate a lot of work to the plugin, why not go for it?

Please note: if you have any difficulties with the plugin’s technical issues, feel free to read our detailed dropshipping for beginners guide, or visit our help center.

Action plan to start dropshipping business

Action plan to start a business

13. Find dropshipping products

Your store can’t function with no products in it.

If you have installed AliDropship solutions on your website, you can casually browse AliExpress, explore it, and add any items from the platform to your own store. It takes you only several seconds to import a product. Furthermore, you can upload as many items as you fancy because there are no limitations (still, we recommend you to read this guide on choosing the best AliExpress offers). 

Want to sell the hottest and most demanded items only? Receive WEEKLY updates on the most popular items on the market – and get every week’s bestsellers imported to your store AUTOMATICALLY!

14. Pricing strategy

To get your rightfully earned profits, you need to think about your pricing strategy.

The price of an item in your store should be higher than the original AliExpress price of the same product.

The difference between these two prices is your profit!

Still, while increasing the prices in your online store, you need to remember that your buyers should be satisfied with their purchases. Ideally, you need to set a price that is low enough to lure your customers. At the same time, it should be high enough to bring you some revenue.

AliDropship plugin has a special feature that allows you to set up your own pricing markup rules and start selling online with a much higher rate of profit. After you add pricing formulas, your store products get updated automatically according to your rules. In addition, the plugin has special options that allow you easily round your prices or set a specific cent value for your retail price.

15. Marketing strategy

Without marketing your dropshipping store is nothing but an unknown website that can’t even be found. So, we highly recommend you to look through the latest online selling trends when developing your own marketing strategy.

You need to understand what marketing tools and channels you will use and how exactly you will attract potential buyers. Remember that your decisions heavily depend on the profile of your target audience.

When drawing up a marketing plan, don’t forget about SEO – the basis of any ecommerce marketing strategy. Without perfectly optimized product pages, it will be difficult to get to the first page of Google search and attract as many visitors as possible.

What has to be done?

  • Use different tools such as Google Keyword Planner to look for the most suitable keywords related to your dropshipping niche;
  • Add the Title, Description and Keywords metatags to your product pages;
  • Use the ALT attribute to describe the content of your product images.

SEO requires a lot of time and hard work but it will be definitely worth it in the long term.

Plus, you should consider your own financial opportunities: for example, if you are not ready to invest into paid promotions on Instagram, you can efficiently use a bunch of free promotion methods instead. The same is true for Facebook: you can either spend more money on precisely targeted Facebook ads to engage with the audience efficiently, or you can try more affordable promotions in social media if you like.

That’s it!

If you can cross at least 10 things out of this checklist, nothing stops you from starting dropshipping business at any convenient time – how about today, for example?

dropshipping success story_guide_01

 

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