Category Archive : Marketing tips

How To Engage In Social Media And Make Your Posts Sell

When social media sites first came onto the scene, they were designed for people to connect to one another. But as the platforms developed and the user base grew, brands found an opportunity to participate and reach their customers in a new way. Nowadays, it seems unimaginable for a new business to open up without any social media presence. So, let’s see what are the best ways for your business to engage in social media – and how to make it right.

Why use social media for ecommerce?

Selling from social media includes the interactions that take place before an actual transaction is made. These are research, word-of-mouth, direct interactions with the brand, and more. Ecommerce sales are heavily influenced by the online world, and it makes perfect sense for brands to engage in social media to increase them. At least 72% of the US adults use some type of social media. Since your customer is (very likely) already present there, you want to go there as well.

In this article, we will run through some of the reasons why investing in social media presence makes sense. Then we will touch on specific tips and workflows on how to engage in social media applicable to Instagram, Facebook, and Twitter

Excellent social media marketing has all the chances to bring astonishing results to your dropshipping business, create loyal brand advocates, and, what is even more exciting, boost your sales. By using social media engagement, you will certainly enhance the voice and tone of your brand. If you can create captivating interactions with your audience, it will lead to a strong word-of-mouth marketing – free advertising for your business. Is this not amazing? However, to obtain social media proficiency, one needs to understand the principles under the key definitions in this sphere.

What is exactly defined as “social media engagement”? This is the average rate of interactions (likes, comments, saves) to the total number of people in an account. 

A large engagement index increases the chances that, for example, Instagram will show your content to a potentially interested audience in the Recommendations tab. If you have a small number of likes and comments in your account, people just do not see you! It happens because Instagram is constantly changing its rankings. Previously, the user was seeing the most recent post at the top of his feed, but what he sees now is based on personal data. There is not a single pair of people in the world that have the same Instagram feed.

What should you do to engage in social media better? 

4 tips for boosting your social media engagement

Well, the first thing is planning. Every post for your social media should be planned in advance. Create a simple content plan for a month, a week, or at least the next few days. It will help you to keep in mind all ideas that you have for your content. You can use numerous tools for post planning, one of them is Social Rabbit Plugin. Use it for auto-promotion of your accounts to get more followers, likes, and sales.

Get creative! Do not be scared to show your personality and become closer with your followers. Experiment with types of content and analyze the results: which of the posts get more likes, comments and shares? Then, create a content strategy based on your results.

Here are some tips on how you can boost your social media engagement.

Ask questions

Perhaps the simplest way to connect to your audience is asking questions. When you ask relevant and timely questions, it can create the most engaging and captivating activity in your social media.

 You can motivate your followers with one of these strategies:

1) Invite your audience to share their opinion on something.

2) Try the “test your knowledge” game. No one can resist it!

3) Post a survey. Surveys don’t only engage your subscribers, but they also get you to learn more important things about your targeted audience.

Encourage expressions

Encourage your subscribers to make content about your brand – it can lead to amazing results! Here is how you can do it:

1) When you post something interesting, do a little hashtag research first, or create a special hashtag that expresses your brand’s concept.

2) People like social media challenges, especially when they are involved in shooting and sharing original photographs or videos. Contests may be dedicated to different types of self-expression like recipes, recordings, paintings, poems, and more.

3) Reviews and testimonials are very important for ecommerce. Think about creating advocacy programs featuring employees, partners, customers, and engage your customers by giving them a platform to express their personalities.

Play games

People like to play games and they like to win. Fulfil your followers’ competitive spirit by including some games in your posts. Even small prizes can motivate your audience to take a part.

Create a special offer

The strategy you’re following to engage in social media doesn’t need to be interactive or gamified 100% of the time. You can engage customers with attractive offers such as:

  • Instant coupons and discounts
  • Membership clubs
  • Pick your discount’ promotions
  • Free shipping

Experiment with different types of offers to discover what your customers best respond to!

There are also some tricks offered by Facebook help page:

1) Offers with free items or with discounts of at least 20% off usually attract more people.

2) Photos of people using a product often perform better than photos of a product by itself.

3) Create a sense of urgency. Give people some time to discover your offer and share it among friends. The ideal length of an offer is 7 days.

4) After you created an ad for your offer, pin it to the top of your Page to make it easier to notice.

However, nothing is better than organic engagement. Don’t forget to answer all questions in direct messages and comments, keep the conversation live by asking more questions. It’s really important because faster responses make customers happier, which leads to a bigger ROI.

Remember, social media is where your customers are. You are able to increase your engagement by simply being responsive, friendly and polite on social media.

How to get sales from social media in 2020?

3 strategies to make sales from social media

1. Strategy measurement is vital

The first step of making your posts sell is to define how you are going to measure whether your method works as desired or not. It may seem obvious, but – take a moment to think it through. Your posts may show off good numbers at the beginning but result in a gradual decline in sales later. The precise and unambiguous way of determining the post-to-sales ratio is something you should figure out for every case separately.

Of course, the success of your social media strategy is ultimately determined by a simple fact: you win if a target customer makes it to checkout. Social commerce is able to propose numerous ways of achieving such a goal, including unique content creation, two-way communication and other things you (most probably) already know about. It is natural to suggest that the most transparent way to measure a social commerce strategy’s effectiveness is money. By analyzing how many sales can you make while following a chosen path, you can truly realize its potential.

A sad truth, however, lies in the following fact: not everyone might be ready to shop at the blink of an eye as they see your product. Social commerce is still evolving and its image is still shaping in the representative customer’s mind. In simpler words, not everyone is on board yet: some people need their time to think through or to learn how to purchase with safety. Building a strong bond between two sides of the B2C sector takes time, but has all the chances to end up as a perfect collaboration in the future. Therefore, we need to be flexible in ways we measure our success.

Starting stable relationships with e-mails is a strategy that has already stood the test of time.

Anyone who has a thought to reach you in mind should be able to do it in a couple of clicks, and writing an email is the reaction that almost anyone is able to produce. Many clients might be willing to purchase a product, but not all of them could feel confident enough with social media. This is where emails truly shine: they are widely spread and highly accessible, they can be easily found once in one’s inbox, and all the necessary information and guidance can be provided there in a convenient and barely limited way. A single email already shows that you attracted a customer. In addition, you can guide your client further to your social media account or ecommerce website via email. Therefore, the number of captured emails can act as a success measurement unit with high efficiency.

Another example of a strategy measurement could be the completion of certain steps by the customer. Someone has not purchased your product, but is already registered at your website? Congratulations – an increase in your online sales is just around the corner! Listing oneself as a member of your territory shows genuine interest and willingness to perform further actions. Using this opportunity can be a lot more profitable than a single-purchase attention grabber. Continue the story of your business – and they will respond on the road.

2. Expand your network

Sharing is caring – and that includes the publicity of your products, too. Nobody can persuade new clients to experience your products better than their peers. The newest trends, such as influencers or community creation, are more than worth looking at. Their presence can make your posts sell with a sky-rocketing rate. It is simply natural to people to trust those whose opinion they long follow for or have common interests with. The statistics show that people tend to buy products that they have already seen several times. So never lose the chance to remind about your products. Not only do you expand your audience, but also get an opportunity to make a collaboration with experienced social media users. Those who can offer the attention of thousands are most likely to know their followers and be able to increase your social media engagement quickly.

In addition, expanding your presence at target-themed communities may pay off as another way of creating selling posts. Customers will be ready to consider your product options more willingly if they already have interest in such a topic. By introducing a proper image that outperforms your competitors, you – both! – engage in social media better and increase your sales.

3. Focus on cost-effective products

Social media is a developing sales platform, making customers eager to try out a new trend of purchasing. Yet few people agree to spend their money in a way they are not familiar with. The important point here would be to engage them in this journey in a light-weighting style: when a person has to consider all the pros and cons of a purchase because of the high price, it disregards all the joy of the immediate wish-granting. Therefore, it is logical to suggest that the lowest-cost products sell best on the social media platforms. This is proven with various market reports – such as recent eMarketer research on the relevant verticals for social commerce. Categories such as apparel, beauty and home décor are at the top of this list.

As a result, a strategic approach ensures your success in the ecommerce type of business. Look closely at items you put in the list ‘for sale’. Every number here must satisfy the following criteria – out of all your products, an item:

1) Must appeal to a wide audience

2) (Ideally) should be already proven to resonate with your clients

3) Should be one of the least expensive products of yours

Forming such a list is not an easy task. Still, no need to worry – setting an experiment may provide you with all the relevant information. There is no need to upload the entire catalogue of goods on social media. After several trying attempts the numbers will speak for themselves.

Still in doubt whether selling through social media is truly your thing? Then you may wish to take a look at the recent GlobalWebIndex study – it says that 21% of shoppers use social media for completing their purchases while still being a new and not fully explored trend! We expect this number to rise in 2020 – and it makes exactly now the best moment to engage in social media and ride the wave!

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Holiday Advertising Ideas: Let’s Make Your Store Ready For Special Shopping Events!

The holiday season is upon us! What does it mean for you as an online store owner? It’s high time to look for smart holiday advertising ideas and get ready for your buyers’ booming activity!

So, how to prepare your store for the holiday season? What should you pay prior attention to if you want to get record profits? Should you prepare only for the national holidays, or Black Friday and Cyber Monday are also important for eCommerce? Keep reading this article, and you will find the answers to all these questions.

In fact, it’s best to come up with holiday advertising ideas long before the particular holiday. You should think of the product range, advertising strategy, and so on. You will actually have to devote a lot of time to these aspects. However, if you want to beat the eCommerce market and make a fortune during the holiday season, we have a great solution for you.

How should your holiday advertising be carried out?

Based on our personal experience and our customers’ feedback, we would like to remind you that you should prepare your online store for the holiday season well in advance. Why?

Imagine this lengthy process: your potential customer opens your online store, finds the product he is interested in, thinks for several days, then orders the item. And not to mention that it takes a lot more time to process the customers’ orders, to pack the goods, and, finally, deliver the packages.

In any other period of the year this would be all right. But in the case of the holiday season, your customers are risking too much not to get their orders in time before the holiday. Even if the delivery service makes the delivery on the last day before the holiday, your customer will have to worry a lot. However, if you start your preparation in advance, situations like this are almost impossible.

Is there a checklist?

In fact, there is a checklist which includes the most essential aspects of holiday advertising. You may find the detailed checklist in our article which was published a bit earlier. In the article you’re reading now, we will also go through the very aspects of holiday preparation procedure. Most importantly, we will offer you an easy way out of this situation if you’re not ready to devote your personal time to all these actions.

What does a holiday advertising checklist include?

a picture showing the calendar that is essential to run holiday advertising

1) Check if your online store functions in a proper way 

You should make sure that your website is ready to serve the customers. So, check if your store works to its best on all types of devices. Then, test all the buttons and make sure that all of them are active and lead to the necessary pages.

We also advise you to make the process of product ordering as easy and short as possible. In that case, your customers are unlikely to leave your store at one of the purchasing stages.

2) Review your product offer

As a rule, during a period of holidays online store owners bet on the group of products which are more likely to be sold out. It’s all about the products which can be bought as holiday gifts.

Moreover, here is the second important aspect about your product offer. We recommend you to indicate the delivery date as precisely as possible. The problem is that your customers would like to get their orders before the very holiday because in most cases they buy those items as gifts.

Do you want to receive your Xmas gift at the end of January? We suppose you don’t. Neither do your customers. It’s unacceptable even if they get their orders on the last day before the holiday, because that’s not the service they expect from your store.

That’s why your main goal is to provide your customers with the opportunity to buy interesting products or services at reasonable prices. Another equally important aspect is to let them make plans and have an idea when to expect the delivery.

3) Make a promotion calendar

Since there are lots of holidays, and you’re supposed to get your store prepared for them in advance, we recommend you to think of your promotion calendar. Take as a rule that it’s necessary to start your holiday advertising not less than 3 month prior to the very holiday. Make sure that your customers have enough time to learn your product range, make their purchasing decisions, and wait for their orders.

In some cases, you’ll have to start preparing for one holiday when the other holiday marketing campaign is still in full swing. But, don’t worry! We believe you can handle it 😉

4) Make tempting price offers 

When conducting a holiday advertising campaign, you need to make several low-priced offers. In fact, you may advertise your store, fight for traffic, and so on, but if your products are sold at the highest prices ever set on the market, your efforts will go in vain. Rethink your current price policy completely – it’s the holiday time! People are waiting for the special price offers.

So, try to attract the customers by means of hot and competitive prices. Moreover, you can think of some products to sell together as one item – for example, two-in-one packages and so on.

5) Revise your SMM strategy

In order to notify your potential customers about some events related to your store, you need to be active online, especially on social networks. When doing holiday advertising, make sure that your accounts on major social media platforms are managed in a proper way. What does it mean? You post lots of entertaining and educational articles, notify your customers about hot offers, and so on.

By the way, it’s important not only because of the fact you attract the customers who are already following your accounts.

Let’s imagine that holiday shoppers want to order something from your online store. If they don’t know anything about your website, what will they do? Right, they are going to look for some information about it on the Internet. That’s why, in case of a properly managed online store, these users are more likely to place an order on your website.

Wow, it turns out that you have a challenge before the holidays! You’ll have to devote considerable time to these preparations. But this game is worth the candle!

However, if you’re not ready to spend much time on such actions, or not sure you can handle it, we have a way out for you. You may use our new brilliant service!

Meet Halloween Marketing Services Bundle – a special pre-holiday offer!

an image showing an example of holiday advertising service

We are glad to present you our new bundle which is called Halloween Marketing Services Bundle. It includes the following services provided by top class AliDropship experts:

  • 3 image ads and 3 video ads + target audiences
  • Animated Facebook Cover for your FB page to announce Halloween Sale
  • Effective social media posts (15 engaging posts for Halloween week and more)
  • Halloween guide for your store (a detailed tutorial on preparing your store for the holiday season)

We are happy to inform you that you have an opportunity to buy this bundle at a 13% discount just for $215!

Now let’s look at the services available in this package in more detail. How can they help you generate holiday marketing ideas for your online store and boost your sales?

1) 3 image and 3 video Halloween-themed ads

 

a picture showing the example of ads Halloween service bundle provides

Since you can’t make your store efficient without advertising, our team is happy to provide you with a unique package of 3 image and 3 video Halloween-themed ads. That’s why, if you need a high-converting advertising campaign for your online store, you’re more than welcome to contact AliDropship team. We will make every effort to make your business journey more convenient and profitable.

What exactly is this service about?

Our experts are going to prepare 3 image and 3 video Halloween-themed ads for your store so that you could place them on the most popular social networks – Instagram and Facebook. This package includes the following: 3 images and 3 videos created by our professional designers, advertising texts, and recommendations on the audience to target. By the way, this service includes its own guide to manage your ads. That’s why it will be so easy for you to figure this out.

2) Posts for social networks

a picture showing how to make the most of SMM

We are also glad to provide you with 15 amazing posts for your accounts on social networks! We are talking about the most popular social media platforms – Instagram, Twitter, Facebook.

Our experts will make templates for 15 posts for you to place in your store’s feed. Since all of these three social networks have different standards of post publishing, you need to make unique posts for each of them.

Moreover, this service is also provided together with its own guide which is supposed to help in case of some questions.

That’s why our team suggests you to save your time and leave these boring things to us. Since our experts have a lot of experience in this field, you’re more likely to succeed!

3) Halloween guide for your store

a picture showing the ad examples holiday advertising requires

What is more, together with the Halloween bundle, you also get the Halloween guide for your store. Do you want to know how to get ready for Halloween? This guide is a must-have for you.

Here is what our new bundle comprises! If you’re still not sure about purchasing this package, we’ve decided to make some caveats.

  1. The services within our new bundle can be used only for Halloween. You have an opportunity to benefit from each of these services throughout the entire year if you buy them separately before other special events. In that case, you will be able to carry out advertising campaigns before each holiday shopping season starts.
  2. It’s not necessary to sell only Halloween-themed goods. This bundle doesn’t require a particular product range. So, you’re not supposed to give up selling smartphones and put some Halloween masks and other Halloween-related products on sale. What is necessary for you during the pre-Halloween season is to make ads in the Halloween style. That’s it, a genuine interest in your store is ensured!
  3. Our goal is to prepare all the materials that are necessary to make a post and place an ad on the social media platforms indicated above. What is more, we provide you with the guides which can give you a lot of important information.

We give you all the necessary texts, images, and so on. It remains for you only to make use of these data and launch your pre-holiday season advertising campaign. So, you get cool ads, AND improve your advertising skills at the same time. Sounds tempting, doesn’t it?

So, are you out of holiday advertising ideas? Don’t you know how to prepare your online store for Halloween and boost your sales considerably? So pay particular attention to our new Halloween Marketing Services Bundle! We hope it will help you get the maximum benefit from the holiday season! Best of luck with your pre-holiday preparations!

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How To Increase Online Sales: 9 Things You Can Do To Your Website Right Now

How to increase online sales? From big worldwide chains to small shop owners, that is the question that every entrepreneur would like to have answered. However, when you are a dropshipper, you don’t have that many options. If ads bring you a lot of traffic, but there are no sales, that means only one thing: something can be enhanced on your website.

Here you can find a list of 9 things that you can do to your website to increase online sales and raise your conversion rate!

#1 Choose simple & attractive design

Design sells, we all know that. However, we often forget about this when we’re talking about the design of our website. Even if you and your friend like your store appearance, it still may not be that attractive. The good thing is that you shouldn’t worry about that, these are not the 90s anymore. Lots of research has been made so we can learn what are the key points of successful website designing. Here they are:

  • Color scheme

Colors are among the most important things in your store. They should be neither too bright nor too dull. For example, red and green work fine together for Christmas sale, however using both these colors actively on your website is not a great idea. These are too bright and will tire any visitor’s eyes that your ads will get, so it’s better to stick to more neutral colors. 

On the other hand, black or grey colored buttons are also not a brilliant idea. They don’t seem appealing to your customers, and may even be thought to be inactive. So when picking a color for buttons, make sure they stand out. 

  • Relevant photos

We all like beautiful pictures, and the popularity of Instagram & Pinterest only proves the theory. So adding stock photos of girls on white backgrounds to your sliders is not something that will add value to your store. When picking pictures, try those that tell a story. For example, if you sell coffee mugs, forget about boring office workers, and set for beautiful coffee-nic on the bank on the river. You can find some interesting stock photos here. 

  • Logo

A logo isn’t just something unimportant. This is your face, so it shouldn’t be of poor quality, too small or too big. That also doesn’t mean you should try to tell the whole story of your business in it. Simplicity works 🙂 Look at such brands as Adidas, Apple, or Unilever. Everyone knows their logos because they are easy to remember. 

  • Visual hierarchy and user guidance

Just look at this picture: what are the first things you set your eyes on?

A landing page with a clear visual hierarchy

Right, it’s the headline and the button. Why? Because this website designer wanted you to. That’s what visual hierarchy and user guidance are about. So make sure your website visitors are looking in the right direction. 

#2 Make the checkout easy

Do you remember the feeling when you wanted to subscribe to newsletters but they kept asking you questions about your name, surname, hobbies, city, and so on? Usually, we get bored and don’t complete such forms. Your customers are no different 🙂

According to Business Insider, last year, about $4 TRILLION worth of online merchandise was interrupted and resulted in abandoned shopping carts. Just imagine what a big amount of money we’re talking about here. So don’t let your customers slip away just because you didn’t bother to walk in your clients’ shoes. Skip ALL unnecessary details like birthday date or preferences, you’re hardly going to use this information any time soon. Also, make sure this is possible to add a product to the cart and go to the check out page almost immediately. 

A little tip: if you don’t know what might be wrong with your checkout process, ask your friends to try it out and give you an honest review. However, if you’re an owner of AliDropship store, you can rest assured your checkout pages work fine.

#3 Build trust to encourage the increase in online sales

Nothing inspires trust as much as lots of positive reviews from real customers proved by photos, of course. They may even work better than some professionally written produсt descriptions. So make sure there are reviews (positive, of course) no older than one month on all your products pages. The reviews on your bestseller pages and pages you’re going to advertise in turn, should be no older than two weeks.

Try to gain your customers’ trust with a compelling ‘About Us’ page. Write about yourself and the core values of your business.

One more thing: don’t try to hide from your visitors. The absence of physical address or contact info looks suspicious and can scare away your potential customers. If you don’t wanna display your real physical address, then add a fake one, you can find something like that here.

#4 Don’t give your customers too much choice

Remember how you usually scroll through AliExpress while looking for a winning product, find a cool phone case, and there are more than 25 ordinary options for this product on the page? Well, cringe. And you’re not alone in this, that is a proven fact that lots of options make us choose nothing. Probably, you don’t want your customers to feel the same.

So as we can see, offering more and selling more is not exactly the strategy that leads to success. Make sure your product page offers a reasonable amount of options that doesn’t puzzle your customers and gives them the choice they really need. 

#5 Deliver problem solutions, not just products

Don’t offer your clients a product – offer them a solution to their problem! Write a coherent description of every product you’re advertising at least. Make sure your clients understand which product they’re buying. Use photos & animated pictures to demonstrate the product in use.

A product description offering a solution to a customer's problem

Don’t let your customers wander through your pages searching for adequate information about the product they found attractive. The information about its size, color, and material is certainly not enough – be creative and you’ll see the result.

#6 Use pop-ups and subscription forms

Up to 98% percent of users don’t buy when they first visit your website. That’s a lot of money spent on advertising, right? However, that doesn’t mean we can do nothing about it 🙂

You still can get these visitors back to your website again and again with the help of compelling email marketing. All you need to do is to use a pop-up or subscription form to get this person’s email. Whether you’re going to offer your clients a special discount or other perks, it will change the sales funnel of your website for a good.

On-site pop-up

Moreover, that strategy may not only work not on a long-term basis, but also help you with your short term goals. If a visitor is doubting about purchasing, a well-placed offer for 10% of their first order can convince them to buy from you.

#7 Create a sense of urgency to increase impulse online sales

Urgency is a very powerful motivator to act, that’s why many online retailers use this strategy to promote their products. Whether you’re using time, quantity, or contextual limitations, make sure they don’t look fake.

For example, a limited stock doesn’t look very pursuing if you’re selling socks, however, a time-limited coupon does. So as long as the reason for urgency is believable, it will work. You can find various options to automate the process, for example, Alidropship’s Urgency add-on.

#8 Provide convenient payment options

If you’re planning to work worldwide, you should be prepared to meet the challenges of this kind. The first thing you should take into account is that your customers need to be able to pay on your site with bank cards. Other options will not look as trustworthy and turn your clients away at the last stage of the checkout process. Paypal and Stripe are the most convenient, but you can learn more about other options for your store here

#9 Make sure your store is mobile-friendly to increase online sales from all devices

You probably heard that more than 50% of web page views are done through mobile gadgets such as smartphones and tablets. More than a half, yeah, and this tendency is only going to grow. That’s why it is vitally important for you to build a website that is mobile optimized. 

If you are an owner of a website built by AliDropship, you can be sure that your website is mobile-friendly. However, there are still things that you should do carefully because they can spoil the picture. For example, if you’re going to add a subscription form, change the design, or embed a video, check the result in different browsers on your phone.

Now that you have learned how to increase online sales, it’s high time to act! Remember that persistence is the key to success, so improving your web site day by day will bring more and more impressive results. 

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What Is Remarketing? 6 Tips On How To Retarget Customers On Facebook

What is remarketing and why is it important for your business? In this article, we are going to talk about when you should use it and what kind of ads work best for retargeting Facebook audiences.

What is remarketing?

Remarketing, or retargeting, is a digital marketing strategy that implies advertising products or services to the part of a target audience who have somehow interacted with a business’ website. In most cases, such ads are served to the people who watched your video ad, visited your website, or put products into the shopping cart.

Online businesses aim at raising their conversion rates (i.e. the number of actual buyers) as high as possible. However, the majority of the initial target audience never buys anything.

At this stage, we call such people a cold audience: they never heard of your brand and never interacted with your website, products or services. Most of them show no interest in the ads they see and will never convert into site visitors or buyers.

Those of them who somehow interact with your business become a warm audience: they show a certain degree of interest and are more likely to convert. Those who purchase products or services (and don’t complain after that) or those who get to the checkout but leave for whatever reason become a hot audience: they already trust you and often agree to spend more money after seeing another ad.

Why does your business need remarketing?

As you could guess, hotter audiences are smaller. As you move through your sales process, you lose potential customers, but they can be brought back. With remarketing ads targeted at your warm audience, you have another chance to convert them into buyers.

Targeting a warm audience is a huge benefit of remarketing. Those are people who are already familiar with the type of product you advertise and your online store. Moreover, since they interacted with your ads, posts or website, they are sincerely interested in your product, which is why they are much easier to convert.

Some of them simply need to be reminded of your offer, others need to know a benefit you didn’t mention in your initial ad. Some people just need time to think about your offer.

AliDropship team’s experience with our self-owned dropshipping stores shows that remarketing campaigns work much better than standard advertising campaigns on Facebook. Even when regular advertising campaigns only cover the expenses, remarketing can fix it and make advertising profitable.

Remarketing basics: Whom to target?

Our team starts advertising products on Facebook with Page Post Engagement campaigns designed to trigger engagements (likes, reposts, and comments). After that, we launch advertising campaigns targeted at Facebook interests or lookalike audiences. Clearly, both of them are cold audiences: they’re not familiar with our offer yet.

After these people see our ads, the warmest part of this audience can be divided into at least four categories:

  • Users who watched 95% of our video ads. Since our team mostly uses video ads, we can tell if a person is interested in our product when he or she watches the ad to the end.
  • People who go to our website. Each Facebook ad contains a call to action which leads users to a corresponding online store. Obviously, if someone clicks on it, he or she must be interested in the product.
  • Site visitors who put a product to the shopping cart but never bought it. Obviously, this category of potential customers is the warmest.
  • People who put products into the shopping cart and even visited the checkout page. Although they never bought these products, they tried to, which means this is a very hot audience.

In theory, one could also target people who made a purchase (the hottest audience), but in this case, you will have to pick a different product. Besides, if the purchase was made not long ago, offering another product (before the buyer has received the first one) could annoy rather than convince them to purchase again.

To attract this part of the audience, I would recommend offering them new deals, seasonal goods, special offers (discounts, coupons, etc.). And do it after they received their first orders.

For promoting dropshipping stores, AliDropship team recommends launching a remarketing campaign when your warm audience has at least 500 potential customers.

Audience exclusions in remarketing

If you create more than one remarketing audience, certain users will get into several lists.

For example, one and the same user has visited your website and put a product into the shopping cart but never bought it. Now you want to create two remarketing campaigns targeted at site visitors and those who added products to the cart. As a result, this person will get into both these lists.

You want to avoid it for at least three reasons.

  • First of all, seeing too many ads in the feed can annoy people.
  • Second, you may want to use different ads for different audiences so that you could appeal to different motivations.
  • Lastly, launching two ads that follow the same list of people will cost you twice more money with little effect on their efficiency.

That’s why you need to exclude potential doublings.

When creating a new audience for remarketing on Facebook, one has to exclude certain sections

On the screenshot below, we excluded those who visited our site from the audience who watched 95% of our video ad.

Here we have picked a section to exclude from our remarketing audience on Facebook

If you divide all users who could get into remarketing audiences into categories, you will see that all categories belonging to higher tiers also belong to lower tiers. Let me demonstrate.

Let’s suppose that one thousand Facebook users watched your video ad. This is a low tier category. Some of them visited your site. This is a high tier category. Not all people, who watched the ad, decided to visit the site. But all the people, who visited the site, had also watched the video ad.

Likewise, all the people, who put something into the shopping cart, had visited the site, but not vice versa. Keep that in mind when making exclusions.

Facebook remarketing tips

1. Make several ads for each ad set

Facebook’s algorithm can analyze how different ads perform and pick the best one. After that the platform will start spending more money on the winning ads. That’s why we recommend creating more than one. Set the budget to $2.5 a day and wait till you have a clear winner.

Screenshot of how Facebook breaks down your advertising budget

Since you can’t set a budget for each ad individually, you will have to make some calculations. For example, if an ad set has four ads and you want to spend at least $2.5 on each of them, set the ad set budget to $10, so that the algorithm could divide the money between the ads within this ad set. Same goes for campaign budgets.

2. Keep an eye on your campaign

Sometimes Facebook keeps spending budgets on ads that bring no results. Actually Facebook should stop doing it when it sees it’s ineffective, but sometimes it just wouldn’t. That’s why we recommend monitoring the campaign and turning off such ads on your own.

3. Keep an eye on the frequency

Frequency shows the average number of times a single user has seen your ad. We recommend keeping this parameter at 3-6. But sometimes even 2+ is enough to bring sales.

Screenshot of Facebook ads and their frequency metric

4. Number of views doesn’t equal number of conversions

As a rule, the more people see your ad the more of them convert. But sometimes an ad generates lots of views but too few sales. So, keep an eye on these two metrics and don’t hesitate to turn off the ads that don’t result in sales despite a high number of views.

5. Match ad copies to audience’s temperature

Don’t forget that a remarketing audience can be divided into sub-audiences, with each having different temperatures, i.e. levels of interest. Or you could say that different segments of the audience have different interests.

Therefore, we recommend creating ad copies with corresponding content. Motivate potential customers with different arguments, pictures, videos or calls to action to match their level of interest.

6. Retarget recent visitors

Even if a person has visited your website, he or she will get “colder” as time passes. A visitor from a week ago is much warmer than the one from half a year ago. Therefore, retarget only those who interacted with your business not longer than a month ago.

What is remarketing? For ecommerce entrepreneurs, it is the most effective marketing strategy that can push your business from stagnation to regular profits. A successful dropshipping store also requires sought-after goods, which is why I recommend checking AliDropship’s Premium Products that come with marketing and remarketing materials as well as target audience recommendations.

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Secret Selling Techniques: 10 Dropshipping Dos And Don’ts

Hi! My name is Diana, and it’s my job to help dropshipping business owners promote their stores – so exciting! So, I see really lots of dropshipping stores on a daily basis, notice some things that would make them more money-making, and you know what? I can’t keep it all to myself anymore! I’m ready to share our little secrets: selling techniques that will help you get the most out of your business, make fewer mistakes, and get tangible results faster (money, yay!). 

Below, you’ll find 10 dropshipping dos and don’ts. If you recognize any don’ts as the actions you once took, don’t get mad or sad! You didn’t have such an article to learn from before, you know 🙂 So, get ready to remedy the situation and follow these selling techniques to run your business more effectively. 

#1 Don’t rely on email marketing or SEO only – run ads!

You won’t even believe how many dropshipping beginners get surprised when they find out that having a store is not enough to make sales. There’s nothing surprising about it: this is a truly comfortable thing to believe in that takes no effort. 

But, in real life, things are not that airy and magical. 

To make sales, you need to get people to your site. Almost force them to come! How? Target your prospective customers on Facebook and Instagram, offer them a cool deal and they won’t be able to resist! 

Sorry if this advice seemed obvious. But I’ve seen so many business owners who underestimated the power of ads so I kinda feel obliged to remind you: RUN ADS. Please!

#2 Don’t abandon social media pages of your store. Publish posts regularly

Social media pages of an online store deserve our close attention

When I come across an ad, sometimes I go straight to the site, and sometimes – I visit the page of this store on Facebook/Instagram. 

Why do I do that? Because usually online shops have nice, visually pleasing accounts where I can see the whole product range at once, prices, and even reviews of customers without leaving the app. So, store pages on social media are kinda prototypes of the store itself, just on different social media platforms. 

I strongly believe that your prospective customers are no different from me. So make sure your store’s pages on FB and Instagram look great and present your brand and products properly – they are good assistants on your way to sales. 

An empty account is a no go. Publish some posts telling about your products & their benefits and some entertaining posts. Yes, don’t forget about the latter! Having the “selling” posts only can make an impression that you push people to buy. While they need some kind of a relaxing vibe, be in a good mood and trust you to buy from you. So some nice entertaining posts will make them more loyal and ready for purchases. 

#3 Don’t let your prospective customers slip away. Do some chasing!

“I run an ad, nobody bought from me, I’m giving up”. Come on! You got into ecommerce to win, not to lose! Moreover, there are so many selling techniques leading to victory – you just need to find out what tools work for you. 

There are really many ways to chase people who have all the chances to buy from you! 

1) Reach out to those who visited your store but didn’t buy – run remarketing campaigns. How? Read here

2) Send those people some promotional emails. But how to get their email addresses? Set up a pop-up on your site offering a discount that works for only 24 hours. What’s so good about a discount you say? Well, it’s a great way to inspire people to buy from you – they have to pay less (admit, you like doing it too) and they have to do it fast. Cool scheme 😉

3) Find your prospective customers using detailed targeting Facebook offers. And try different combinations of interests and locations. Do some research, and find out what offline shops your customers may visit, what they read, where they live, what they’re interested in and use all that info to reach them with ads. 

There are many more selling techniques allowing to attract people to your store – e.g. ads on different social media, targeting competitors’ subscribers, etc. You can learn some from our special blog section

#4 Don’t keep the same product range forever. Be in constant search

Let’s look at the usual clothing stores you buy stuff from. Do they sell the same things all the time? No. Trends, seasons, even different situations in the world have an impact on stores’ product range. So, your dropshipping store has to conform to all that too! Moreover, trendy items sell better than basic ones. 

What to do? Do constant research, upload different items that you see as very promising ones, be swift when it comes to trends or new customers’ needs (for example, people prefer buying eco-friendly and sustainable stuff these days). 

To move is to live!

#5 Don’t neglect video format. Create video content

Video content plays a huge role in your online business promotion

Speaking about trends: nowadays, people are more prone to consume video format rather than usual images. 

According to Statista, 54% of users expect video content from a brand or a business. 85% of Internet users in the US watch videos online from their devices. So, if video marketing is the future, then the future is here!

Let’s check if you are reading this article thoroughly: what do we do with trends? Right, we accept them and get the most out of them! So try adding more video content to your store and ads. 

However, these were just general words that you can read all over the Internet. So where exactly you can use videos when it comes to your dropshipping store? 

  • On your product pages: publish the video reviews of your products on YouTube and embed them into product descriptions. People really view those before buying, so we’d recommend to not only show the product, but to show it in use and to mention its benefits;
  • In your video ads;
  • On the homepage of your store (if your theme is designed with a place for it);
  • In your social media accounts.

#6 Don’t look at your store from a store owner’s perspective only. Put yourself in your customers’ shoes

It’s a common situation when you try to sell a product, have lots of traffic, but nobody buys. One of the reasons can be a too high price. So put yourself in your customers’ shoes and make sure that your product is what they can afford. 

Imagine you’re a usual customer and you want to buy some new mugs in your kitchen-themed store. Will it be easy to find this product in the menu? Is it convenient to navigate through your store? 

All in all, try to take an unbiased look at your store and make sure it’s the place where people will be eager to buy. 

Some more questions you might ask yourself: 

  • Are my store theme colors pleasant to look at? 
  • Is the product assortment wide and well-organized? 
  • Do the product pages look appealing? Do they tell enough about the product’s benefits? 
  • Are there any customer reviews? Are they positive? 
  • Is there all the necessary contact info, info about shipping? 

Be unbiased about ads as well. Facebook always lets you preview the ad – so take a proper look and decide if you’d click on this ad. If yes, run the ad. If no, improve it or ask for the help from specialists. 

#7 Don’t let your customers know that you dropship. Present your own brand

Yes, the majority of dropshipping entrepreneurs do know this “rule” but I’ve seen some cases when store owners call their store Super Dropship Store or even leave AliExpress sellers’ logos unedited in their product pictures. Once again, I do not laugh at those entrepreneurs and I always do my best to point out things they can improve. But I’ve seen what I’ve seen, and I really want you to avoid making the same mistakes while you’re figuring out the best selling techniques. 

Why telling people that you dropship is bad after all? Well, this way you reveal that you’re a reseller, and people hate to pay more. So present the products that you sell as of your own brand if possible and properly edit product pages to eliminate all signs of AliExpress. 

#8 Don’t avoid automation. Use smart solutions to save enough time to experiment with multiple selling techniques

AliDropship plugin is the perfect solution if your selling techniques require the use of semi-automated tools

Your money and nerves will definitely benefit from it, too 🙂 

Want to motivate your site visitors to buy from you by giving them a discount coupon? Don’t send it out manually – again, use a pop-up on your site that sends out the coupon to every subscriber automatically. Or compile a mailing list and send out the coupon to your clients in one click. Mailchimp is the platform that we can recommend for that. If you need a hand, we’ll be glad to help you out with the pop-up or email marketing

Prepared some posts for social media pages of your store? Skip placing those manually, just put them into Social Rabbit’s Planner and let the plugin do the work. Social Rabbit has so many cool automation features! Check them all here. 

Want to sparkle more sales by offering a gift for purchases over $XX? Dump adding that gift to every order by hand and use the Gift Box add-on which will automatically put the gift to the cart. 

We can go on and on with the list of useful add-ons and their features that can save your time but we really have more stuff to tell in this article, so…

Check out the whole list of handy add-ons here and use them to get more money in less time (you’ll be surprised what wonders Facebook Business add-on can do). 

All in all, why incorporate automated solutions in your selling techniques? Well, because the less time you spend on some boring work that machines can do for you, the more time you have to come up with promotional ideas, run and test more ads, find some cool new products and invest your effort into your business. 

Plus, you can have more time to spend with your dearest and nearest or just to do what you love. 

P.S. Don’t forget about automation features Facebook offers to advertisers – e.g. automatic placements, CBO, automated responses and others. 

#9 Don’t skip seasonal sales. Seize the opportunity

When it comes to holidays and sales in their honor, people are ready to spend money online as never. So don’t miss the opportunity to get that money and sell the hell out of your store! All you need to do is just not to miss certain dates. 

You see, sale offers look much more attractive when offered on some holidays. People often need to buy tons of gifts at that time, they suppose you offer the best, sale price and, you know, are all merry and under some sale fever. 

What to do? Make plans according to the ecommerce marketing calendar, and always start preparing your store and promotional campaigns in advance to make it on time. Remember that you should take into account not only holidays of your own country, but the holidays of your target countries. Did you know that people give gifts on Ramadan?  

#10 Don’t say “I don’t know” and “I can’t”. Be ready to learn

It’s motivation time! 

All the successes of ecommerce entrepreneurs and huge numbers on their bank accounts are not pure luck – it’s the result of the hard work. So do you really think everybody knew how to run ads when they got their first online store? I sincerely doubt it. Did they know where to start? Don’t think so. But they believed in themselves, were always open to new knowledge and new experience and were not afraid to leave their comfort zone. And so can you! 

So, what to do when you’re afraid to do something (start advertising, try new ad objectives, strategy, products, etc)? Do this exact thing. 

Don’t know how to do that? Read our blog, watch our video course about advertising or YouTube channel, or at least consult the Internet. Yes, the latter is really full of sh*t on some level, but still it is a huge resource of educational materials that will answer your questions and will help you move forward to get profit at your dropshipping store 🙂

That’s it about selling techniques. Hope you liked the article! And you know what? I believe in you, and I’m sure you and your dropshipping store will be so successful! All you need to do now is to act, learn and put some effort which will definitely pay off. Happy dropshipping, everyone!

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How To Promote Your Business On Instagram In 2020: 7 Best Free Methods

Wondering how to promote a business on Instagram without spending much? Check out these beginner-friendly ways to advertise your store efficiently – and cut down your marketing expenses!

Instagram is not just a social network for posting pictures of your pets or sharing photos of your lunch.

If you run a dropshipping business, Instagram can become a powerful promotional tool that costs you little to nothing!

These days, Instagram is widely used in the ecommerce industry. It is obvious why by looking at the awesome features of this social network:

  • Free to use
  • Allows easy visualization and demonstration
  • Helps raise awareness about your store seamlessly
  • Establishes a source of communication with your customers
  • Allows you to find and reach a new audience
  • Serves as a platform for posting your ads and announcements

We have already discussed the strategy of promoting a dropshipping store through Instagram shoutouts. As you probably remember, it is a really efficient method. Using shoutouts for our own store, we increased the number of purchases 65 times in 2 months.

Nevertheless, shoutouts are not the only way of using Instagram for marketing purposes. In this article, we will briefly explain and illustrate the basic aspects of working with this social network without any extra costs.

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1. Creating an appealing bio

Well, that’s the basics.

Your bio is the first thing that your potential customers see. It’s the main source of the information about your store and its terms of work.

What can you do with your bio to generate more sales?

  • Specify your business activity

What does your store sell? What makes it special? Make a short description that explains your main area of business, and mention the major types of your products. It is a good idea to use emojis as text dividers – they will highlight the main ideas in the text.

  • Write the contact info

Along with the store address itself, mention its phone number, email address, WhatsApp, Viber, Facebook account, etc. All these channels must be relevant and working! If you don’t check them or if they are inconvenient for you, don’t include them in the list. Your account visitors should be able to contact you if they like, and easily get answers for their questions and comments.

  • Use hashtags

It is typically recommended to include your main hashtag in the bio. That’s how your clients will know which hashtag to put in their posts if they want to share their experience. You, in turn, will be able to monitor reviews and use them to boost your dropshipping business.

In fact, the length of your account bio should be about 140-160 characters. Don’t write less than this: newcomers should be able to understand what you offer and how they can get in touch with you. Don’t write more than this: your account visitors will be overloaded with information and most likely, they will overlook some important details.

2. Adding hashtags to promote business on Instagram

We already mentioned the importance of hashtags in the previous section, so let’s take a look at them in more detail.

Generally speaking, hashtags perform several highly important functions:

  • They help you reach a wider audience and get new customers

If you add several relevant and popular hashtags to every post you make, these posts will be seen by Instagram users who look for something specific. That’s how you can make people aware about your business, and get their attention! Still, you need to be careful with the amount and contents of the hashtags you add. The hashtags must be directly related to your offers. Don’t forget that too many hashtags look like spam and annoy your subscribers.

  • They help you track customers’ reviews

These reviews can later be used for a range of purposes in your dropshipping business. For example, you can learn if your customers are satisfied with the purchase and the service – such knowledge is helpful if you want to improve the quality of your work. Also, these hashtags will increase awareness about your store among your buyers’ friends and readers. Finally, you will be able to repost these publications into your account – they will serve as honest and real proof of your store’s top quality.

  • They help you structure the content within your account, and make it easier to navigate your page

In the dropshipping business, this is really important: since you can offer numerous items that refer to various categories, it should be easy and convenient for your clients to look through these offers. Hashtags will help your readers filter the items by different criteria: specific product type, newest arrivals, items on sale, special offers, etc.

  • They help you build your brand identity and stay memorable

If you have some main hashtag that is built upon your brand name or slogan, people will remember it and use this hashtag to find your store once again or to recommend it to someone else. In this case, your hashtags need to be unique.

Can you promote a business on Instagram without using hashtags?

If you want your customers to be okay with all the hashtags, don’t include them in the text of the post. There are several ways you can make them less noticeable and not so eye-catching.You can also put them in the first comment, or at least you can separate it from the main text using emojis, other text dividers, or just blank space.

Furthermore, you can hide them entirely! How, you may ask? After you’ve published your post, add a comment to it. You can comment anything, but let’s keep it nice and simple by putting an emoji, any that you like. 

After you’ve commented on your post with an emoji, use the reply feature to write under your own comment. In that reply, you can insert all the hashtags you like! 

So, in essence, under your post, you will see your own comment and a reply to that comment that includes your hashtags. 

And now, for the best part. 

Delete your comment! The initial one, with the emoji. Your reply with the hashtags will also disappear but do not worry, they will remain in the posts data. So, essentially the hashtags are there, although not visible, they will continue to work as other hashtags, promoting and boosting your content.

3. Setting up automatic services

Promote Business on Instagram using Social Rabbit plugin

If you run your Instagram business account with due patience and attention, it takes tons of your time.

Just imagine how long it will take you to think of a nice post idea, edit pictures and videos, create a post, answer all the comments and direct messages, etc.

Why waste your time on this when you have much more important tasks to do – improve your customer service, search for new suppliers and add new items, optimize your dropshipping store, and many more?

To plan your business activity in a more rational and thoughtful way, go for any automated service you like. Most typically, these plugins and special tools allow you to:

  • Plan your posts;
  • Monitor comments;
  • Search for hashtags.

Personally, we would recommend you to check out the Social Rabbit plugin – we had a satisfying experience with it, and thanks to the plugin, we managed to get 66,000+ followers on our Hokage Store Instagram account.

Technically, the Rabbit is not a free plugin. Still, it’s much cheaper than most of the similar tools. Moreover, if you just think about all the time and effort you will have to devote to Instagram posting, you will definitely say that such a small cost for an automated solution is just fine.

Basically, Social Rabbit is a WordPress plugin that makes it possible to run and promote your dropshipping store social media accounts automatically. It works with 4 major social networks (Facebook, Twitter, Pinterest and Instagram) and potentially can cover the audience of up to 2 billion people. Furthermore, the Rabbit creates posts with the use of pictures and phrases that you specify, likes and comments posts, grabs and reposts publications from selected social accounts, and in general spreads the word about your dropshipping business across the most popular social networks worldwide.

4. Adding posts manually for Instagram promotion

Automatic posting is awesome – it saves your time and effort and lets you manage other areas of your dropshipping business.

Still, the posts you create manually are also an important part of your marketing strategy. Such posts make your account look more ‘human’ and customer-oriented. Besides, people prefer interacting with humans, and not with some soulless bots, right?

For this reason, we try to mix automatically generated posts with something unique that we create ourselves. For example, on the picture above you can see an example of a post that we made to share our own business experience and help out ecommerce newcomers.

5. Posting videos

Videos run the world.

No, seriously.

In the dropshipping business, videos become an increasingly popular type of informational content because they are just really cool:

  • They tell A LOT about your product . You can show the item from any angle you like, and demonstrate how to use it in real life. This is crucial for online purchases because your customers basically can’t see and touch the item – while making a decision, they can only rely on the information you have provided.
  • They are engaging and fun. We mean, if your video is catchy, chances are your subscribers will share it. And that’s a nice way to increase awareness about your dropshipping store!
  • They are personal. You don’t have to limit yourself only with the videos showing how to use your product. Why not film a short ‘behind-the-scenes’ video showing the backstage of your work, or, for example, telling your customers how to choose this or that product?

Speaking of personal experience, it’s necessary to mention customer reviews! If you manage to find a review in the form of a video (unpacking the delivered item, demonstrating the item in use, etc.) – share it with your audience! It is real, it is visual, and it is really engaging.

6. Exploring Instagram galleries

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In the beginning of 2017, Instagram presented a new fun feature – a so-called gallery. It means that you can put up to 10 photos or videos in a single post.

This is exceptionally useful for Instagram accounts related to ecommerce in general and dropshipping business in particular. Now you don’t have to waste your time and energy on creating collages. Moreover, you also don’t have to spam your subscribers’ feed with multiple similar posts.

How can you use galleries in the dropshipping business?

  • Show several products at once

If you want to tell your readers about new arrivals, present a thematic collection, announce a sale on a certain product category, etc., just combine the relevant images into a single post. Nothing will be overlooked, and you won’t annoy the readers with numerous look-alike posts appearing within a short period of time.

  • Create lovely shoutouts

The idea is the same: you place a pre-paid post in someone else’s account, and, thanks to the gallery feature, you can advertise quite an impressive number of products in a single post. It will look stylish, professional, and catchy.

  • Show a product from different angles

It can be a nice alternative to a video – if you want to show some yummy details of an item, just make several high quality photos of and combine them in a single post.

7.  Going for Instagram Stories to promote your business

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Traditionally, people use Instagram to post carefully selected pictures and videos. Users share the most beautiful scenes, the most important moments, and the most meaningful events.

Instagram stories work a little differently – they disappear in 24 hours, and they are only shown to a selected category of subscribers. Basically, users don’t feel much stress – they freely post whatever they like, and they are really relaxed about it even if the photo quality is not too high, or their face looks funny, or whatever.

So, we can say that Instagram Stories serve a different purpose. they allow to share ordinary everyday life, contrary to traditional ‘glamorous’ Instagram posts. However, what does it mean for dropshipping businesses?

Trust and emotions.

Basically, you can make your readers interested by creating a more personal and human-like brand image.

When you experiment with the content by adding emojis, drawings and text to the story, you turn it into some kind of a private message filled with emotions. That’s a way to build a loyal customer audience.

Also, as you can see on the picture above, you can use stories to interact with your readers. If they want to share their reviews or repost your publications to take part in some contest etc., but they don’t want to ‘spam’ in their own feed, offer them an alternative. Ask them to use stories for this purpose, and everyone will be happy.

Do you use any of these tips to promote business on Instagram? Do you like the results? Or maybe you know a couple more secrets? Feel free to share your experience in the comments section below!

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7 Facebook Advertising Mistakes That Can Hurt Your Business

Do you keep promoting your dropshipping store on Facebook with no results? Perhaps, you’re doing it wrong! Here’s a list of Facebook advertising mistakes you should avoid.

Facebook is a great platform to advertise a product or service, especially for a small business. With over 2.7 million people using Facebook every month, one can reach any target audience for a reasonable fee.

However, things don’t always go as planned. Sometimes entrepreneurs keep spending hundreds or even thousands of dollars, but the sales just won’t rise. Some people even think they’re wasting money and switch to other promotion channels.

There can be many reasons for it – from a wrong niche choice to common advertising mistakes. Let’s see what they are.

Facebook advertising mistakes: #1 Testing each and every product idea

We at AliDropship often recommend testing everything before investing money. This includes selecting products to dropship, choosing Facebook creatives and ad types, customizing target audience and so on and so forth. The point is you can’t be absolutely sure what will work and what won’t, which is why testing comes first.

But too much of a good thing is good for nothing! Some dropshippers start testing each and every product from AliExpress they find interesting despite the fact that even a little testing requires investments. As a result, people spend small sums of money here and there, but after a month, the total amount spent equals hundreds of dollars.

Here’s what you need to remember: making Facebook ad mistakes is Ok. They’re inevitable. The question is how often you make them and how much they cost you.

Solution

Whenever you find a product or when a product idea just suddenly occurs to you, the desire to test it is understandable. But there are other methods of evaluating dropshipping goods before launching a real ad on Facebook.

In one of my previous articles, I described how our team tests product ideas. The best part of it that you only have to pay for an ad analyzing platform. In our case it was AdSpy which isn’t cheap, but you can use the cheaper BigSpy. Every other step won’t cost you a penny.

This way you will be able to sieve away the worst of your ideas without having to pay for test ads on Facebook.

Mistake #2: Not paying attention to product pages

One may think that this has little to do with Facebook mistakes: after all, this problem lies in your website rather than in advertising. But the truth is that in digital marketing, landing pages are as important as ads leading to them.

When someone clicks on your Facebook ad, it means he or she is interested. But it doesn’t mean this person has a serious intention to buy. When users get to your product page, they can still leave if they don’t like it.

Solution

Your tasks here are:

  • Not to scare away potential customers
  • Convince them that the product is good and buying here is safe

To do that, you need high-quality photos as well as videos and GIFs if available so that visitors could see all the details or how the product works.

Detailed description is another important part of a good product page as it can tell potential buyers about the product’s materials and dimensions, about the purchase condition, shipping options, etc.

Also, make sure to import customer reviews with real customer-made photos because they are the best testimonials you can ever have.

Here you can learn more about how to make a perfect dropshipping product page. Also, you’re welcome to watch this experience-based, FREE webinar on running a successful dropshipping store: everything from creating a powerful product page to launching a winning promo strategy is covered!

Facebook advertising mistake #3: Wrong ads

This category embraces a number of Facebook ad mistakes one can make.

First of all, beginner dropshippers often invest a lot of money in an ad campaign that uses low-quality creatives, i.e. ads. The problem may lie in the quality of pictures, your ad’s thumbnail, the calls to action you use, what ad copy you write, etc.

Ok, sometimes you just happen to create a bad ad. But the mistake here is to keep spending money on something that clearly isn’t working.

This leads us to the second common mistake – not to test different creatives. Often you can’t be certain what your potential customer will or will not like, what will or will not draw their attention. That’s why we recommend creating several ads, testing them and picking the best performing one.

The third Facebook mistake is not to use video ads. Using pictures is certainly easier than looking for a suitable video on AliExpress and then making an ad from it. But in practice, a single video ad can be much more effective than several banners.

Solution

To summarize the above, always create several ads and test them. If you see that one of them isn’t working, turn it off before it “eats up” all your budget. Finally, whenever possible, use video ads.

Read this article to learn how to make great ads for Facebook.

#4 Not optimizing Facebook advertising campaigns when they run

Even when you test ads before picking one and investing larger budgets in an ad campaign, there are still surprises awaiting you. How an ad performs can reveal new details about audience targeting. As the campaign keeps running, you can accumulate enough data to change the original settings.

However, some entrepreneurs simply ignore these new facts.

A similar mistake is when dropshippers make up targeting strategies based on their subjective feelings and keep running these campaigns despite the new information.

Solution

A good entrepreneur never stops analyzing his or her ad campaigns or targeting strategy. Whenever the statistics show that something can be changed for the better, they do so.

#5 Running Facebook advertising campaigns with no strategy in mind

One of the worst Facebook ad mistakes is to launch a campaign (or several) with no particular expectations or plans.

First of all, you shouldn’t expect them to work if they don’t have a clear goal, or a clear target audience, or your ad copy is just a random text written with no regard to the audience’s interests and needs.

The second problem is that such a campaign… can actually work. On the one hand, it’s good. On the other hand, this approach will hardly work again. But this time, you will have no idea why your ads aren’t working anymore because last time it worked all right and what should you do about it?!

Solution

Always do your homework. Analyze potential customers, write interesting ad copies, make relevant videos and banners, analyze your mistakes and improve your ads.

#6 Not trying new Facebook advertising audiences

Picking the right target audience is a very difficult task. Even after the initial analysis, you still have to test them on real ads or PPE campaigns before making the final decision. Most businesses on Facebook use the social media’s “interests” to define their target audiences. However, this method has its limits.

Not always can you define which “interests” will correlate with your product. AliDropship’s team had plenty of cases when they discovered new “interests” long after the initial campaign was launched.

Besides, these “interests” reflect people’s hobbies or concerns, but a target audience is a much more complicated concept. That’s why by sticking to your initial target audience, you may be missing other opportunities to make money.

Solution

Along with the target audience built mostly on the basis of Facebook interests, you should consider using a lookalike audience.

In simple terms, a lookalike audience is created by Facebook based on the behavior of users who visit your site, react to your ads, etc. The platform analyzes this data and looks for similar Facebook users to show them your ads. Read our Facebook lookalike manual to learn more.

#7 Making your Facebook audience too small

Most entrepreneurs realize that targeting every single user on Facebook is useless and too expensive. If you sell female clothing, there’s no point advertising these goods to men. That’s why we need a target audience.

However, by narrowing down the circle of potential customers, you risk making your Facebook audience too small. Although such targeting can (and most likely will) be effective, one can hardly expect a large profit since there are too few potential buyers.

Solution

Instead of sticking to small audiences, sometimes it is more efficient to target more users even if the conversion rate of such advertising campaigns drops. 2% may seem like less than 5%. But 2% of a thousand is much more than 5% of a hundred.

If you don’t want to make these or other Facebook advertising mistakes, you can subscribe to our Premium Products service. Every week, we will send you new dropshipping products which we tested in our self-owned shops. Moreover, along with product data, we also share marketing materials and target audience recommendations.

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Using TikTok For Ecommerce Business: Tips, Strategies, Examples

More than just a fun place to share viral dances and challenges, TikTok is also a rising star in the world of digital branding and social media marketing. Does it mean you can use TikTok for ecommerce business successfully to boost your promo campaigns’ efficiency? Let’s take a look!

With so much controversy regarding it in the news lately, with even a possible acquisition in the U.S., you may already be familiar with what TikTok is. Or at least heard of it. Today, let’s explore what TikTok is and how it can be a powerful tool to market your online business, especially to a younger demographic.

What is TikTok?

TikTok is available on iOS and Android.

TikTok is a video-sharing app that exploded in popularity within the past three years mainly among the younger millennial and generation Z crowd. Launched in the U.S. in 2016, the app features the ability to create quick content in short clips up to 15 seconds and looped-clips up to 60 seconds. It’s quickly grown to be one of the top social media platforms of our time, with a current 1 billion users worldwide as of August 2020.

Why is TikTok so popular?

Like with any social media platform that’s made it big in the past decade, it’s a wonder why some apps and platforms just explode in popularity. There are many factors for TikTok’s success, but this tech piece from Forbes pinpoints a few factors: the ability to go viral, the way the app’s content capitalizes on short, quick content, and advanced AI algorithms to better cater to user preferences. Plus, much of TikTok’s target audience already uses platforms like Instagram, and tend to share their TikTok videos on Instagram as well. This creates awareness and brings Instagram users over to TikTok.

How can you use TikTok for ecommerce business?

Jumping on the trend of any growing social media platform is key to being at the forefront of what’s cool and capturing a younger, tech-savvy audience (if that is the target for your store). According to Statista, as of June 2020, 62% of TikTok’s user base is in the 10-29 age range, with 16.4% also being in the 30-39 age range.

Like with any other platform such as Instagram and Twitter, TikTok can help boost your brand presence. You can utilize hashtags to create campaigns and trends to inspire and attract users.

Real-life examples of usine TikTok for ecommerce

Image Credit: TikTok Business

TikTok Business even showcases a 2018 campaign by Universal Studios in which the hashtag #findyourmagic was used to promote the movie “The House with a Clock in its Walls.” The movie studio partnered with 10 TikTok influencers to create videos with music from the movie (which is about magic) to perform something magical.

How to advertising on TikTok for ecommerce promotion

In a similar fashion to platforms like Snapchat and Pinterest, TikTok also allows you to create paid ads.

TikTok Ads Manager allows using TikTok for ecommerce businesses promotion

By signing up for free on TikTok Ads Manager, you can build and create campaigns with video that can bring users to drive traffic to your website, install your app (if your business has one), view your content, make a purchase on your website, or just have general awareness of your brand.

TikTok features five ad types you can utilize:

TopView ads

These ads are 60-second videos that play right when you open the mobile app. TopView ads are ideal spend because they basically gurantee the most viewership in an ideal space.

Brand takeovers

A brand takeover ad is shown on the TikTok app launch screen. These ads are available as either a three-second still image or a three-five second video without audio.

In-feed ads

Displayed in the “For You” feed, in-feed ads are similar to sponsored posts you see on Instagram, Pinterest, or Facebook feeds. This ad gives brands up to 60 seconds of video with sound, making it an ideal ad type to spend money on to tell a deeper, richer brand story or message about a product or service.

Branded hashtag challenges

Unique to TikTok and the most popular (you’ve undoubtedly seen a few of those “viral challenges”), this ad format encourages user-generated content by coaxing users to use your hashtag and film something to spread awareness. All content filmed using the hashtag is compiled in a hashtag challenge page for greater impact (think searching a hashtag on Instagram).

Branded effects

Similar to Snapchat lenses or branded Instagram filters, TikTok’s branded effects allow you to create a unique, branded visual effect that users can add to their videos. Here are some branded TikTok examples:

How Clean & Clear uses TikTok for ecommerce

Image Credit: TikTok Business

Skin-care brand Clean & Clear utilized to drive brand awareness among teens. Utilizing the ever-hot hashtag challenge (#UnbottleApnaSwag), the brand created five bottle styles and five personalities for users to identify as. The brand furthered the power of five by releasing five rap songs with five top female TikTok influencers to drive the campaign. Users, like the influencers themselves, are able to interact with the campaign by choosing their own bottle style and personality type to share video content. Clean & Clear earned more than 1.96 billion video views and 2.62 million user-generated videos from the campaign, which resulted in a 9% increase in purchase intention.

What Guess does on TikTok to promote the brand

Image Credit: TikTok Business

The all-American luxe fashion brand, known for its curve- and shape-hugging denim, launched a #InMyDenim via a – you guessed it – hashtag challenge. on TikTok and called for consumers to show their fashion style in denim. The campaign utilized pop artist Bebe Rexha’s “I’m A Mess”  to drive home the idea that any messy outfit can become a best-dressed look with just Guess’s denim.

Guess also invested in a brand takeover for immediate awareness and secondary traffic draw to its hashtag challenge. The fashion house also enlisted four fashion influencers to record video to kick off the campaign #InMyDenim brought in a whopping 5,550 user-generated videos, 10.5 million video views, and a 14.3% engagement rate.

How eBay’s TikTok presence strengthens its ecommerce efforts

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Image Credit: TikTok Business

In the United Kingdom, eBay kicked off a #StrongerAsOne campaign as the coronavirus rocked the world and caused many small private businesses to suffer. Using a stellar TopView ad, eBay had a ten-second ad showing many small-business owners going throughout their business day, such as packaging and shipping orders and being on video calls with suppliers and partners. The campaign garnered more than 16 million impressions in the first day of its run

A call-to-action button took viewers to an eBay landing page with more insight and information on the campaign, with quotes and stories from small-business owners on how eBay was helping them stay afloat during such a difficult time.

SUMMARY: Like with its other social media counterparts, TikTok can help elevate your brand with fun content and visual ad efforts – if your target audience is relatively young. It’s a fast-growing platform that will continue to grow worldwide as a place to utilize quick trends and video to connect a brand to a young consumer.

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Grow Your Email List With Our New Irresistible Lead Magnet!

Do you have any difficulties with lead generation? Are you looking for ways to grow your email list and win lots of potential customers? Meanwhile, do you want to make your online store stand out of the crowd? If so, consider Irresistible Lead Magnet from AliDropship!

What should entrepreneurs do if their online store can’t boast a huge number of sales? In fact, there are some paid and free ways to generate leads you can follow to improve your business performance.

But how to get several times more customers? How to grow your email list significantly in order to convert your website visitors into customers easily? Well, we have a solution for this purpose also: meet our new Irresistible Lead Magnet!

Attention: at the end of the article there is a bonus for you, so stay tuned.

How to boost your sales: growing your email list

It’s a common question for entrepreneurs: how to boost your sales?

Certainly, you can’t just buy an online store and leave it in a bid to bring you profit on its own. Despite the fact that this kind of business does not require lots of time to manage it, anyway, you need to do this. Otherwise, you can easily use the dropshipping automation software AliDropship has developed for you to benefit from.

But what should you do if you have already faced this question or decided to think this ahead? So one of the most efficient ways to boost your sales is to grow your email list.

If somebody is not familiar with email marketing, here is what it is.

Email marketing is the way of contacting your potential customers by means of email.

So growing your email means you should make more potential customers leave you their emails. In that case, you will be able to work with them further and make them buy something from you.

But are there any efficient ways to do this? In fact, there are!

How to grow your email list easily: Irresistible Lead Magnet

irresistible lead magnet

In practice, there are different ways you can make customers leave their emails. As a rule, dropshippers use a regular subscription form: you suggest your website visitors leave their emails in return for newsletters related to discounts, new arrivals, etc.

But how to make the right use of the subscription form? How to attract new visitors, make them leave their email, or even make an immediate purchase from your website? Are there any efficient solutions that can let you significantly increase your website traffic and brand awareness, and, on top of that, get several times more customers?

The answer is simple: consider using our new service – it’s Irresistible Lead Magnet!

What is it?

Well, what is our new service about and why is it so tempting? Let’s figure this out!

Irresistible Lead Magnet is a set of marketing tools and materials for you to promote your online store and boost your sales.

What do you get in case of ordering Irresistible Lead Magnet?

Well, let us enumerate what you will get in case of ordering Irresistible Lead Magnet:

  • 1 ebook

This is going to be an ebook designed for you individually. It aims at presenting the products you sell in an engaging way.

  • Set of advertising materials (1 pic, 1 text, and target audience)

Here we are speaking about ad materials you will use when promoting your online store. So we provide you with all the stuff that is necessary to run ads: image, text, and a detailed description of the audience you should target.

  • 1 pic for your pop-up (optional)

Our marketing experts will also prepare an image for your pop-up. In case you have already used our Lead Generation Pop-up, some extra job is not required. If you haven’t done this, we can offer you an option that implies the pop-up setup.

  • Ebook setup

Ebook is a perfect idea for your business, but how should you use it? Well, this is not a problem for you: our team will integrate it into your existing welcome follow-up or create a welcome email from the ground up.

  • Step-by-step guide

And here is the icing on the cake: if you order this service, you will also get a step-by-step guide on how to launch the ads so you will be able to do this yourselves later.

This is tempting, isn’t it? Beyond this, what if I tell you that Irresistible Lead Magnet is not just about these separate benefits, but this is a single mechanism aiming only at growing your email list and boosting your sales?

How does it work and what are the benefits of Irresistible Lead Magnet?

How does this work? In fact, there is absolutely nothing challenging about this or nothing to be worried about.

Ebook

When you order Irresistible Lead Magnet, first of all, our team of marketers and designers do their best to create an ebook for your online store.

how to grow your email list

This ebook is unique and made for you personally.

Moreover, when creating it for you, we are going to ask you about the topic of your ebook, trending products you want to place in it, etc. Great, isn’t it? But there is more.

Your ebook won’t be annoyingly persistent: it will be done in an informative manner. Meantime, all of its pages will include your products. And what’s most important about it is that there will be ACTIVE LINKS to the product pages in your online store! Isn’t this great?

ebook for business

In practice, it looks good and efficient. That’s you really hit the spot, right?

And pay attention to the fact that at the end of your ebook we will also put a coupon that will encourage them to get through it all. That’s very simple, meantime, efficient.

Ad materials

Besides this, we will prepare for you an image and text for your ads.

ad campaign materials

What’s more, we are going to provide you with the detailed description of the audience you should target: age, sex, location, etc.

Meanwhile, it’s you who will choose where your ads lead to: homepage, category page, etc.

Pop-up

Then, we move to pop-up. So our specialists will either make a pop-up setup on your website, or create an image for it.

grow your email list

This pop-up will ask for a subscription in exchange for a discount. Furthermore, our marketers will do a welcome email that your new followers will receive after completing the subscription form.

BTW, we understand that you would like to make the most of this ebook for your business.That’s why we will provide you with this ebook in PDF so you can distribute it in your social media accounts, use for Lead Ads, etc.

How to get Irresistible Lead Magnet?

If you commended our new service and finally realized that it can dramatically improve your business performance, it’s high time for you to know how to get Irresistible Lead Magnet.

And there is nothing challenging about it: all you need to do is to go to Irresistible Lead Magnet page, choose the packages that suits you more, and click ‘ORDER NOW’.

If you need the detailed description of Irresistible Lead Magnet packages, just scroll the very page down. The service delivery time is 7 business days.

Irresistible Lead Magnet: final thoughts on growing your email list

grow your email list

Originally, this service was considered as an instrument that lets you grow your email list and subsequently increase the number of your potential customers you may feel free to work with later. As a result, you are supposed to get a substantial growth of sales.

But the statistics show that beyond the growth of your email list and sales, Irresistible Lead Magnet can significantly increase your brand awareness, incoming traffic, etc. And here is one of the most essential benefits for you as a business owner: you’re able to present your products to many users, welcome them to your store, and reap the benefits. Sounds impressive, doesn’t it?

Well, aren’t you satisfied with your business performance? Do you want to grow your email list and boost your sales considerably? Are you worried about your brand awareness? SAY NO MORE! Try Irresistible Lead Magnet since it is designed to exceed your expectations. P.S. Use the ‘CLUB10’ coupon to get a 10% discount on this service.

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7 Steps Your Sales Process Must Have

The sales process is actually more complicated than most people think. At the same time, understanding this process is crucial for a successful dropshipping business.

What is a sales process?

A sales process (a sales cycle) is all the actions required to turn a potential customer into an actual buyer. It usually starts with familiarizing people with a given product or service and ends with closing the sale.

In other words, all the steps one takes to successfully sell something are a part of their sales process.

Why should you know your sales process?

Sales cycles are repeated again and again, which lets businesses measure the results of their activities. Any changes in the results (both positive and negative) clearly indicate that you’re either doing something wrong or the current strategy works great.

Secondly, when you divide the process into individual steps, you can easily see its pain points and steps requiring more work. Thus, you can optimize the process more efficiently.

Sales process stages

1. Prospecting

Prospecting is the first step in a sales process

This is probably one of the most important steps in the sales process at which one has to identify their target audience. Even if your products are very good and affordable, you will hardly sell a lot by offering them to people who are not interested in them.

To identify your target audience, use Google Analytics, Facebook Insights and the marketing persona technique. Most dropshipping business owners look for potential customers on social media, namely Facebook and Instagram.

Also, check this guide on finding a Facebook target audience.

2. Research / preparation

Research and preparation should be the basis for other steps in a sales process.

This stage is usually not used in cases when the sales process works well enough but is required whenever a business switches to new products, services, markets, channels, etc.

Instead of playing by ear, you should try making a plan: where to contact customers, how to draw their attention, how to dispel doubts, etc. It is also important to analyze your competitors to come up with better ideas.

3. Initiating contact

A sale starts with contacting potential buyers

Now that you know who your potential customer is, it is time to make contact. But you don’t want to sell yet.

Marketers divide potential buyers into three audience types.

The cold audience are people who know nothing about your offer or even don’t realize they have a problem. The warm audience is familiar with the problem and your offer, but they’re not sure they want it. The hot audience knows the benefits of your offer and demonstrates high interest in it.

At this stage, you only deal with cold audiences, which is why trying to sell immediately will bring little results. Instead, you want to let them know about your online store, its niche, its social media group where you and other users discuss important issues or about your blog.

Other businesses also use phone calls and emails to introduce themselves to potential customers.

4. Presenting your offer

Presentation is the fourth step in a sales process

Now we’re getting closer to actual sales. At this point, you want to present your product to the audience by telling how it can solve their problem. Remember to present the benefits buyers can get rather than the features of the product.

In practice, however, this step isn’t so easy to distinguish from the previous one. Often dropshippers contact potential buyers with Facebook ads which already contain a certain presentation of a product – a video thumbnail, a picture or a post heading.

5. Handling objections

A good marketer must be prepared to handle any objections

Even experienced entrepreneurs often think that this is where buyers’ journey ends. However, most buyers feel uncertain even after a successful presentation – the audience is warm but not hot yet. So you need a little push to convince them that they’re making the right choice.

Depending on what kind of business you have, handling objections can take different forms from answering questions on a personal meeting to additional presentations for corporate clients. In dropshipping, this function is partially fulfilled by a corresponding product page.

Most customers come either from social media ads or from search engines, so the product page can and should contain as many answers to their potential questions as possible.

For example, this is the reason why AliDropship recommends placing customer reviews with customer-made photos of the product on the page. This way visitors can check the quality of the goods and services right away. If available, use gifs as such short videos better demonstrate how a product works.

Here you can learn more about how to create a perfect ecommerce product page in 12 steps.

Of course, at this stage of your sales process, you can (and should) also communicate with potential customers through social media and emails answering their questions.

6. Closing deals

An actual sale is often the last step in a sales process

Now you’ve reached the final stage of the sales process. At this point, potential customers are “hot”, i.e. ready to buy. But even here one may face problems.

First of all, something always can go wrong. For example, a customer may find the shipping cost too high in case it was hidden until the checkout. Or a client can’t find a variation he or she wanted.

Even if the person still buys your product, it’s important to make a good impression hoping he or she will buy again.

At this stage, businesses use a number of incentives such as upsells and downsells, gift marketing, creating a sense of urgency, etc.

7. Follow-ups

After a successful sale, marketers can use follow-ups to turn clients into regular buyers

Surprised? After buyers get their orders, your business with them isn’t finished. Today the sales process also includes post-sale techniques. In ecommerce, marketers mostly use follow-up emails and post-purchase offers.

The idea is to turn previous customers (or leads, i.e. people who visited the site but have never bought anything) into regular buyers.

Sales process has more chances to succeed if you can offer products that enjoy high demand among potential buyers. Try out AliDropship’s Premium Products service in order to get a new product idea and marketing materials every week.

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