Seeing and managing this process from the inside gives us an incredible advantage. This allows us to experience all the steps of this operating process – the same as our customers do. And this, in turn, gives us a brilliant opportunity to work with our clients much more effectively as we have a clear and detailed understanding of the whole dropshipping routine.
One of the questions we hear from our customers quite often is “Why would I get a specialized dropshipping niche store if all these items are already available on AliExpress?” Why would people make their purchase from my store when they can purchase from a globally renowned platform?
In this article, we’ll share the reasons of niche stores being more appealing for buyers than AliExpress.
Let’s start with an informative video!
Top 5 reasons why customers prefer niche stores to AliExpress
1. It’s easier to find the necessary product
AliExpress gained itself the reputation of an immensely huge online trading platform where you can find practically anything. The platform hosts lots of sellers, and the number of products they offer far exceeds 100 million items. This means it is possible to source almost any kind of product regardless of its category and special features. But interestingly, that’s not always a benefit!
Browsing a niche store with a limited amount of categories, you can find the necessary product quickly and effortlessly.
That’s what industry analysis shows! Customers looking for a particular product with specific features are much more likely to visit a niche store than AliExpress.
There is a valid reason for this, as you can guess. It’s not easy to look through thousands of product options to find the one that fully suits your needs. This is why potential buyers might avoid a website of an enormous marketplace where they can easily get lost. Instead, they prefer a dedicated website with a limited amount of product categories that is clear and convenient to navigate. Apart from that, a store that focuses on a particular niche or category is likely to have highly specialized products instead of some generic items.
2. It’s more convenient to place an order
The simplicity of placing an order is crucial for the purchasing process. AliExpress requires buyers to register, which is a distracting factor for many online shoppers. At the same time, AliDropship niche stores allow customers to place their orders simply and effortlessly. Thanks to this, buyers enjoy an unmatched shopping experience that surely motivates them to come back for more. Even if customers don’t have previous experience in online shopping, they can easily buy from such stores without any issues.
When users visit such stores, they can get immediately interested in some of the products. Thus, the simplicity of the shopping process will surely encourage them to make a purchase without any second thoughts.
3. Niche stores provide a nicer customer experience
It is typical for sellers placing their offers on AliExpress to work with a wide range of product categories. Ideally, that would require a store owner to have extensive knowledge covering all the specifications of the offerings. Unfortunately, quite often this is not the case, and it makes potential purchasers turn to smaller niche stores.
Niche stores are notable for the friendly atmosphere created by passionate and enthusiastic sellers.
What’s special about people who create narrowly focused online stores and deal with a limited amount of items? Typically, they are deeply interested in this particular area and have a true passion for this certain product range. Therefore, they are enthusiastic to create a friendly and favorable atmosphere in the store. You can imagine how important it is for an online business: take a look at this success story that happened all thanks to an engaged followers’ community! The better client service you provide to these niche fans, the higher are the odds to see them and their friends again soon.
4. It’s much easier to get help
Anyone who purchased something online knows how important it is for the seller to be knowledgeable about his product offering. And what happens if a dropshipping store owner works with multiple product niches and dozens of hundreds of products? Potentially, there can be some difficulties with providing accurate and relevant data on clients’ inquiries. From the point of view of a seller, this can easily be understood. Naturally, managing such a store is quite a demanding task requiring an enormous effort. Still, from the point of view of a buyer, it can cause a great inconvenience.
Well-informed experts can provide quick and complete answers to any niche-related questions.
On the contrary, niche stores with a smaller product range have everything it takes to provide high-quality customer support. Since these stores employ well-informed experts with a deep passion for the products on offer, customers can safely count on quick and full answers to any niche-related questions that can potentially come up. These sellers can also help buyers with the technical aspects of placing an order, making a payment, or dealing with a return or refund if necessary (Kitty’s dropshipping story is a great example!). This is not always the case with AliExpress purchases – the wait for an answer from the platform’s technical support can take a significant amount of time.
5. It’s more pleasant to navigate niche stores
Due to the technical features of the platform, all of the AliExpress stores have the same layout. As a result, it is really difficult for a store owner to create a memorable and recognizable marketplace.
For the customer, it’s going to be difficult to remember the exact store where they saw this or that item. This will result in them buying the product elsewhere. Furthermore, the store layout can’t be changed, even if it’s uncomfortable or inconvenient for either the buyer or seller.
A convenient customized layout and professional design turn niche stores into user-friendly and memorable marketplaces.
In turn, nicely and professionally designed niche stores can easily prompt visitors to make a purchase – the previously-mentioned impulse buying heavily depends on store usability. Additionally, the layout of these stores can be customized in a way that is clear and understandable for any kind of buyer. What is also important, due to their unusual design, such stores have their own spirit and atmosphere, and it certainly motivates customers to come again for more.
Now that you know why online shoppers might choose a niche store instead of AliExpress, it’s high time for you to start your own dropshipping journey. Choose the store that suits you best and start earning in no time!
What’s the affiliate marketing basics you need to keep in mind if you want to start and grow your affiliate venture in 2021? Today, we’re pleased to talk to a very special guest! Adam Enfroy, widely known in both the digital marketing and blogging industries, kindly agreed to share some of his first-hand insights.
Hi, please introduce yourself!
Hi, my name’s Adam and I’m a full-time blogger.
I launched my blog AdamEnfroy.com in 2019 and scaled it to a million dollar business in under two years. I currently write to 500,000 monthly readers and teach my readers how to scale their influence at startup speed. Currently, I live in Florida, work on my blog full-time, and share my journey in my income reports.
You were the Head of Digital Marketing in BigCommerce (!) back in 2018. Why did you choose affiliate marketing, after all? How did it all begin?
Before I was the Head of Digital Marketing at BigCommerce, I was their Affiliate Manager. I saw a lot of affiliates making a ton of money promoting BigCommerce and decided to try it out myself.
So I took what I learned in the tech world and used startup growth tactics to build my personal brand. Instead of making a small affiliate niche site, I decided to go big and go after all of marketing.
Today, I’m in over 200 affiliate programs and consider myself one of the best affiliate marketers in the world. And part of the reason for that is I’ve seen both sides. I’m an affiliate manager turned affiliate marketer and I know how and where to join programs, add affiliate links, generate traffic, negotiate deals, etc.
Could you tell us more about these programs?
Since I worked in the ecommerce industry, I am in a lot of ecommerce related affiliate programs – ecommerce platforms, dropshipping suppliers, etc. I found the AliDropship affiliate program by reaching out to their team and collaborating on content and adding them to my site.
Overall, I’m in 200+ affiliate programs and write about everything from ecommerce platforms and the best online course platforms to web hosting, website builders, and more.
Is it worth it financially? What’s your average affiliate income?
I make over $75k per month in affiliate income.
What do you do to make it happen? What’s the affiliate marketing basics you’re sticking to?
Affiliate marketing is a Google-driven engine. And your blog is a mediator.
It is a mediator between a Google search and a purchase – it’s really that simple. You need to rank on Google for searches with transactional search intent and then direct readers to your affiliate links.
Think about it this way.
When someone searches for something like “best laptops” or “best credit cards”, who is ranking?
The answer: All blogs and media sites promoting affiliate links via list posts.
That is the game.
It is a content and link driven business, where the best content with the most links ranks on search engines and makes the most money.
And if there’s money to be made, it’s going to be competitive.
So you need to focus on:
Keyword research based on the right keywords with transactional search intent
Writing high-quality content to rank on search engines
Building backlinks to your content to build authority
By doing this, my blog gets over 500,000 monthly readers and makes over $80k per month without spending any money on advertising.
How much time does it take you every day to manage your affiliate resources?
My blog is now completely automated and I don’t need to spend much time on it. Although I could take months off and revenue would stay pretty flat, I still spend probably 20 hours per week on my blog. I’m also working really hard on a premium blogging course, so that is taking up a lot of my time.
On my blogging page, I write about how to effectively outsource, automate, and scale your blogging business so that you can do this, too.
What’s your biggest affiliate marketing challenge?
The most challenging part of affiliate marketing is the extreme competition on search engines. If you’re an individual person like me, you’re going up against companies with lots of employees. You really need to effectively use your time, scale your content marketing efforts, and treat your affiliate website like a real business.
Without a doubt, 2020 was a challenging year. In your opinion, what’s changed the most during 2020 in affiliate marketing? What trends are there for 2021?
I saw a huge boost in affiliate revenue in certain SaaS categories as more businesses move online in 2021 and beyond.
In 2021, I’d focus on your website’s content experience. It’s not just what you write, but how easy it is to engage with your content. For example, affiliate list posts might need a table of contents to take readers down the page, video content, or sticky sidebars to keep readers engaged.
Your ultimate goal is to end the search journey. Google is getting smarter and can understand content quality based on user signals.
For example, if a person searches for something and hits the search engine results page (SERP), you need to be the last result that they visit for that search. Maybe they click site A, go back to Google, click Site B, go back to Google again, then finally click your site and complete their search, never going back to Google for that specific keyword during their session.
That tells Google you’re the best.
And to do that, you truly need the best, most engaging content.
What’s the affiliate marketing basics that you would recommend every newcomer to consider?
Content and links
Content and links
Content and links.
I see a lot of new bloggers try to join a bunch of affiliate programs and add affiliate links without first building authority and traffic.
Affiliate marketing is a number’s game.
You need traffic.
To get traffic, you need to create great content based on transactional search intent and build links to that content so that search engines take you seriously.
Anything taking away time from that is limiting your future growth.
If you’re looking to make more money with your affiliate business and check out the strategies I’ve used to build a million dollar blog in under two years, you can take a look at them in my guide on how to start a blog – and make sure to sign up for my email list. 🙂
Thank you, Adam, for sharing the exclusive, first-hand insights into the affiliate marketing basics, secrets, and future! We appreciate your input and are sure it’s invaluable for dozens of newcomers to ecommerce who’d love to register as an affiliate and start their business, too. See you!
Social media marketing and ecommerce businesses go hand in hand. It’s almost impossible to imagine one without the other. However, not many understand how beneficial it can be to use social media marketing, and Facebook promotion, in particular, to grow your business.
Social media isn’t something obscure anymore. Nowadays, almost everyone has a social media account of some sort. In 2019, in the U.S. alone, the percentage of the population that used any form of social media was about 79%, which is approximately 247 million people. Just think about it, the total population is 328 million people! You can reach almost all of the population of the US through social media!
One social media platform we would like to point your attention to is Facebook. It is the largest social network in the world, with 2.8 billion active users. That number alone should trigger you and make you think about all the potential customers you can reach.
And in all fairness, Facebook is the perfect platform for small businesses to establish themselves. While there are lots of users, Facebook also provides you with the tools you need to attract their attention.
In this article, we will take a closer look at why Facebook is one of the best platforms for growing your business and how you can do it.
Facebook promotion: what is it?
Generally speaking, Facebook promotion is a marketing method aimed at advertising a product or service through the social media platform. With Facebook’s advertising tools, your dropshipping venture can significantly grow and expand to new heights. And if you want to achieve quick sales for your dropshipping store, Facebook ads are the best solution. Not only are they effective but even beginner entrepreneurs can understand them and utilize to their advantage.
As a matter of fact, have you heard about our best performing self-owned store? That’s right, that exact dropshipping store that’s making over $500K/month! Well, the owners of that store have managed to achieve these outstanding results all by promoting their products through paid Facebook ads. What’s more, you can get the exact copy of that online store at a very reasonable price. Furthermore, you can opt to receive a marketing package filled with the same advertisement materials that the original had. And we’ll be at every step of the way helping you set it all up!
Why Facebook promotion is perfect for your online business
Let’s look at some of the most significant advantages online businesses receive promoting with Facebook.
With billions of active users, there are seemingly no limits to how many people you can reach. So, you are not limited to promoting to a specific country, you can advertise anywhere you like!
You are provided with a broad range of targeted advertising options. This allows you to specify in great detail who will see your ads. You can select an audience based on their income, education level, relationship status, job, interests, and even purchase behavior.
Diversity of advertising
You have an incredible amount of advertising options to showcase your products through Facebook either in a textual or visual format. You can use your posts as advertisements, stories, slideshows, carousels, video, etc.
Works with other marketing channels
While promoting your business through Facebook, you are free to use other marketing channels, too, such as search engine marketing, email marketing, etc. Moreover, don’t forget that Facebook is connected with Instagram and WhatsApp, which means that you can promote through those platforms as well.
Opportunity for growth
When you start advertising your products on Facebook, small audiences of people will engage with your ads. Of course, it’s not likely that thousands of people will come to your store right away.
At the beginning of your dropshipping journey, you won’t probably be investing huge amounts of money into Facebook promotions, so the results might not be that impressive. Nevertheless, after the initial results, you can start increasing your ad budget and reach a lot more people than you previously have. Thus, you can achieve far more stunning results than before.
However, to start promoting your products or services on Facebook, you have to create a Facebook business page first.
What is a Facebook business page?
Basically, a Facebook business page is a Facebook profile for your business. It can receive and send messages, post updates, receive notifications, like and comment on other users’ content, etc. On a Facebook page, instead of adding someone as “friends”, users must “like” or follow the page to see its content.
Here is a quick guideline on how to create a Facebook business page.
First, you’ll need to log in to a Facebook Account. You can use your existing personal page or create a completely new page for your business. Then, head to the creation page and select what type of business page you want to create. There you will pick your page name, category, and description.
From there, all that is left to do is fill in the rest of the page: add photos, create a username, enter the information about your business (including your business story) and then create your first post. Once you’ve completed your page, you can start creating and launching your ads.
How to set up your ad campaign for Facebook promotion
Facebook advertising is one of the most effective ways to grow your business and reach your potential customers.
It is a unique tool and we want you to benefit from it as much as you can. So let’s go over how you can launch your ads to reach practically anyone.
So, by now you should have already created a Facebook business page (if you haven’t, go do it now!). Then, head over to your Facebook Ads Manager to create your ad campaign. As stated by Facebook, the Ads Manager is an all-in-one tool for creating, managing, and tracking your ads. It’s powerful, but it’s designed for advertisers regardless of their experience.
The Ads Manager will also help by showing you how well your campaigns are performing based on Facebook’s metrics. So, here is what you have to do:
Select an objective
You have 11 objectives to choose from, based on what you want your ads to achieve.
Choose your audience
Facebook allows you to target a specific audience of people based on the information you know about them. You can use parameters such as age, gender, location, demographics, interests, and behaviors.
Moreover, it’s worth noting that you can showcase your ads to anyone in any corner of the world and select multiple locations. Facebook will automatically deliver the ads to countries where they will perform better.
Since you are going to be using Facebook’s paid advertising tools, you are going to need to set a budget. Here, you have an option to set a daily or a lifetime budget and the time period when your ads will run.
You have total control over your campaign costs since you initially choose how many people see your ads and how often they see them. Moreover, according to the predictable reach and frequency, you will see the exact amount of money required to reach your audience.
Usually, $10-$15 a day is enough for a starting ad budget. And remember, you are not required to run ads every single day. Facebook allows you to always control your ad budget and turn off your promotions any time you want.
From there, all you have to do is pick the format of your ad and submit your ad to Facebook’s ad auction. And there you have it, you’ve successfully launched your Facebook ad! Don’t forget to manage your ad and evaluate its performance.
It’s safe to say that Facebook promotion is one of the most accessible and at the same time cost-effective ways to promote your ecommerce business.
Still, a common question is how long do you have to wait until you can see the first results? Usually, it doesn’t take long to see the results come in. Oftentimes, you can see the results from a Facebook promotion within 1 week or even sooner!
Final takeaways on Facebook promotion
No matter what type of business you own, Facebook promotion is an essential instrument for the growth of your business. It is an advertising strategy that allows ecommerce entrepreneurs to run a business even without an already established customer base.
Ultimately, Facebook ads are one of the most efficient ways to reach customers anywhere in the world. Using it, you can grow you business and expand your customer base even quicker. Even though this method requires you to invest a certain amount of money into it, you will have full control over all your advertising costs. All it takes is a few clicks and you can see the results within a couple of weeks.
Ready to start exploring the power of Facebook ads? Remember that you can always count on expert assistance! The Marketing Packages we provide together with AliDropship’s Premium Stores contain the exact same media files, texts, and audience settings we use to generate sales with these stores, and YOU can benefit from them, too!
How to attract more customers to your business? A common method for promoting a dropshipping store is using various social media platforms. But, what other tools and channels can you implement into your marketing strategy as an alternative?
By now, it has become clear that online promotions are essential to attract customers to your business. Once your online store is launched, it is highly unlikely that people will find it by themselves. So, any entrepreneur that looks to start an online business needs to come up with a proper marketing strategy.
Essentially, if you don’t come up with a marketing plan, you risk ending up with a business that doesn’t bring you any income.
To make sure your business comes out on top, we have gathered a list of the most effective ways to attract customers online. However, this time we decided to exclude social networks.
We know how substantial social media is for marketing purposes, but on various occasions, they can simply be ineffective. For example, different audiences simply don’t use social media, thus you won’t be able to promote your products to your target audience. Another reason why social media can be useless for promoting your products is if you’re selling items that have advertising restrictions.
So, how do you attract customers if you can’t or don’t want to use social media for some reason?
How to attract customers with search engine optimization (SEO)
If you’re expecting online users to find you, then you need to focus your efforts on search engine optimization. When people intentionally search for specific products, they usually do so with the intent to buy them. This is why SEO is important – by optimizing your website, you increase the chances of people finding it organically.
Let’s cover the basics so that you can understand what you need to focus your efforts on.
A great SEO strategy includes the following aspects:
Researching related keywords to find the types of keywords customers are using in their online searches
Optimizing the website based on the keywords
Working on content marketing to attract more customers organically
Now, let’s look at each aspect in more detail.
Keyword search is the very first step in any ecommerce SEO strategy.
To make sure you properly handle this aspect, simply follow AliDropship’s strategy of finding the best keywords for SEO: you’re welcome to check it out here!
Once you’ve found your keywords, you need to optimize your website based on these keywords.
First off, focus on using short URLs. Google prefers shorter URLs to longer ones.
Second, fill your product pages up with content, and keep in mind that Google prefers long content. If you don’t know what content to use to fill your pages up, here are a few examples:
High-quality detailed descriptions
How to use the product
The aim is to provide Google with as much information as possible. By doing so, you increase the chances of your page ranking higher in search results.
How to attract customers online with an email marketing campaign
An email marketing campaign is an integral part of any ecommerce business. To this day, it is still one of the best methods for increasing engagement with your customers and convincing them to purchase from you.
How to collect emails for your campaign
To properly implement an email marketing strategy, you’ll need to set up an email list. And to do so, you need to gather consumer emails or have them subscribe to your email newsletters.
So, here are several ways for you to collect emails:
Pop-ups are small windows that automatically appear on a certain page after a specific user action, page scrolling, or just after a specific time.
Subscribing to store news
Offer them to subscribe to your email notifications so that they get notified about new sales, discounts, etc.
These are just a few ways you can use to effectively collect your customers’ emails and contact them back. You will find more tips from our digital marketers in this article!
What to write in your emails
Now that you have a general idea of how to collect emails, you need to put them to good use. So, here are some email marketing strategies for you to consider:
Season, holiday, or special themed sales
The word “Sale” always brings a lot of attention to a particular store which results in attracting lots of customers. Throughout the calendar year, there are numerous occasions when you can start a sale around a specific theme. This is a clear opportunity to attract some customers and sell them what they are interested in.
It is very common for consumers to abandon their shopping journey for whatever reason. So, don’t get discouraged if it happens to you. Instead, send notifications and remind people about what they wanted to purchase.
Automated email series
Create a chain of emails that will contain valuable information for your customers. It can contain insights on your niche, special product offers and deals, coupons, etc. As long as you give your email subscribers valuable content, they will keep returning to your store and can even become your loyal customers.
How to attract customers to your business with influencer shoutouts
A common strategy used by various brands is promoting their products or services through influencers.
Who is an influencer? An influencer is someone who has a large following on a specific social network: we have previously talked about YouTube influencers and Instagram influencers in more detail. Influencers share insightful and useful information on their preferred niches or industries. It can be anything really, from sports to foods, to photography, to gadgets, etc.
So, what’s the strategy? Nothing too difficult really.
What you need to do is find an influencer who specializes in a topic that is relevant to your online store and contact them so they can shoutout your online store.
Essentially, by collaborating with an influencer who has a similar niche to yours, you promote your products or service to your potential customers.
How does it work?
All you have to do is come to an agreement on what you will give them in return. Of course, many influencers set a specific price for their shoutout.
However, you can also provide them with an item or a few from your store. Thus, they can promote your products, give an honest review on it, and in the end keep it. It’s that simple and everyone will be satisfied.
How to attract customers using Google Ads
Everyone is familiar with Google, right? After all, it is one of the world’s biggest companies and perhaps the most popular search engine on the Internet.
Besides all that, it can also be a great instrument for you to find and attract more potential customers. You have a few ways to attract customers on Google, through “Google Search” and through “Google Shopping”.
Let’s start with the first one. Google search is perhaps one of the most popular Ads services out there. It displays ad texts when an internet user uses various keywords specified by the advertiser.
Compared to Google Shopping, Google Search allows you to use more keywords you wish your product to be seen for. Moreover, it allows you to use more textual content, including even a product’s description. Here are some examples to give you an idea! However, that’s where it’s limit lies: unlike Google Shopping ads, search advertisements are text only.
On the other hand, there is Google Shopping and it is perfect for ecommerce store owners. All you need to use Google Shopping is a product feed, Google Merchant Center, and an ecommerce website. Google Shopping ads are usually shown at the top of the search results, which is great in terms of visibility.
However, it is a bit more complicated than Google search. Whether your product appears at the top is heavily based upon your “Product feed”. It consists of various information about the product: the brand, quantities, sizes, colors, etc.
So, to ensure your product pops up, you need to carefully optimize your Google Shopping data feed. The challenge here is to provide all the different attributes that Google wants and provide it in the format that Google wants.
The key thing to remember when using any of these ad services is that these are PPC ads. A PPC (Pay Per Click) ad is a form of advertising, where you only pay when someone clicks on your ad.
So, essentially, when setting up any of these tools for your promotional purposes, you need to optimize your ad spend budget. If you want to know what is the ideal budget to set – unfortunately, there is no clear answer.
Nevertheless, we encourage you to start with a small budget and work your way up. Even if you don’t get sales right off the bat, you will get data. And in online marketing, data is very valuable.
While your ads are running Google will learn about your audience and their preferences, and can find various connections to their buying patterns. As a result, your ads will be shown to more consumers with similar buying behavior.
When can I expect to see results from these methods?
It is quite difficult to tell, as there are a lot of factors that affect each method.
If we’re talking about SEO, the results vary heavily. However, experts state that it takes about 6 months to see notable results.
And the 6 to 12-month time period is when you will see the largest gains. Keep in mind that SEO is not something you set up and wait for to bring you results. It requires you to always keep track and manage it to see any lasting results.
Moving on, an email marketing campaign can take even more time to see sufficient results. Especially if you’re starting from scratch and don’t have an existing email list. You’ll need to build one so that you can launch email campaigns.
And when you focus on creating an email list, the key is patience. It can take up to 6 months to create a fully-fledged email list of customers who want to subscribe and follow you.
Just remember that email marketing campaigns are used for establishing long term relationships with your customers.
How soon will you see the results of collaborating with various influencers? It depends.
We know that’s not the answer anyone wants to hear, but that’s how it is. It all depends on your brand, product, budget, process, and how you execute your strategy.
If you properly execute your promotional campaign, you can see results within 3 months.
Attracting customers through Google Ads is probably one of the fastest ways to get traffic, leads, and sales.
However, it takes time to create an effective campaign and it involves lots of testing. Nevertheless, you will see the first clocks and traffic boost almost instantly.
But to see successful long-term results, it can take weeks or even months.
How much does it cost to attract customers with these methods?
Search Engine Optimization
Optimizing your store by yourself isn’t going to cost you much: if you don’t use any paid research tools, you can actually complete all your SEO-related tasks for free.
And even if you decide to ask for professional assistance, you can find quite affordable options from high-level experts. For example, you can get a SEO Starter Pack for $69 only, and order SEO-friendly articles for as little as $30 per a small one. And this SEO Image Optimizer, for its humble cost of $39 (one-time payment only!), will not only help you improve your site ranking, but also cut down its loading speed for a higher customers’ convenience.
How much does an email marketing campaign cost? It all depends on your business type, of course. Essentially, it all depends on you and how much you are willing to invest in your campaigns.
Facebook influencer pricing: $25 per 1,000 followers
Instagram Influencer pricing: $10 per 1,000 followers
Snapchat Influencer pricing: $10 per 1,000 followers
YouTube Influencer pricing: $20 per 1,000 followers
Keep in mind, however, that influencer pricing varies depending on the person, as some people can set their own prices.
Similar to other methods, there is no clear answer, as there are many factors that influence the total cost. The industry, products, and services, competitors all influence the advertising costs on Google Ads.
The average cost-per-click on Google Ads is $1 to $2.
However, it is worth mentioning that on average mid-sized businesses spend $9,000 to $10,000 on advertising per month.
As we’ve previously mentioned, there are a lot of variables that influence the costs of running a PPC campaign. But almost any kind of business can make Google Ads work. It all depends on what you are aiming to achieve and how much you are willing to spend.
When is the best time to implement these methods to attract customers?
This is a very common question among many business owners and the answer for every method differs.
On the other hand, influencer marketing, and Google Ads should be implemented when the store is fully functional and you are ready to sell your products.
However, if we take email marketing, you can’t exactly set up a campaign without the proper resources. It takes time to acquire and create an email list of active customers. In this regard, when you manage to complete your email list, should you start an email marketing campaign.
Final takeaways on how to attract customers to your dropshipping business
It is evident that there are many ways to promote your dropshipping business and attract customers online. All of them are effective in their own way, but it will take some time to see any lasting results. Of course, a lot depends on how you approach and adapt these methods to your business.
So, how to attract customers? Besides the ever so popular social media platforms, you can turn to search engine optimization, set up an email marketing campaign, collaborate with influencers that are close to your niche, or set up a PPC campaign with Google. Remember, most of these methods require some time to kick in and get going, but the end results can be very rewarding.
There are many ways to attract customers online, but surely you want them to come to a website that’s professionally made and designed? Well, you can get one with AliDropship! You will receive a fully optimized online store that will create a lasting impression on your customers and generate sales.
Comparing Facebook and Instagram feed vs Stories and choosing the right placement for your content, you might feel a bit confused.
Regular feed posts are a well-known and popular format of users’ activity on social media. But at the same time, Stories have already taken over Instagram (500 million people are said to post 1 billion Stories every day!) and are conquering Facebook.
What does it mean for your dropshipping business? Should you join the flow or ignore it as it won’t affect your sales in any way? Our marketing team is here to help you understand the perks of using feed posts and Stories!
Why is posting Stories important?
Most experts nowadays believe that Stories will replace feed posts. According to this survey, 73% of US teens consider Instagram Stories to be the best channel for a company to spread the news about a new product addition or an upcoming sale. It sounds like a golden content opportunity that you definitely should use to your advantage!
Currently, most marketers use Stories as a powerful tool to engage followers through social media. Their efficiency can be explained with the main feature of a Stories: they disappear in 24 hours after the publication. This gives you an opportunity to experiment and get more personal with our clients, create a sense of suspense, and even learn more about the customers.
How can you benefit from Stories?
If you are wondering how to achieve all these results, here’s what you can do:
Tell about yourself
Yes, you’re not a blogger, but this way, you could earn your customers’ trust and stand out from other online businesses. Sharing something through Stories, you create a closer connection between your business and the viewer, so why not use this to your advantage? For example, you can order some of your most popular products from your AliExpress seller and show how you use them in the Stories. We’re sure your customers are gonna love it!
Share user-generated content
We’ve already mentioned a thousand times that photos in your buyers’ reviews are real gems that make your offers more trustworthy. So why not post every new one in your Stories? Don’t forget to ask for your buyer’s permission first! 😀 And of course, make sure to add these Stories to Highlights to let them stay with you for a little longer than 24 hours 🙂
Ask for your audience feedback
Curious to know the types of content your audience would like to see from you? Wondering whether they prefer red or yellow T-shirts? Use the “Question” and ‘Poll’ buttons to gather valuable data quickly – and absolutely for free.
Promote your posts
Well, obviously, don’t waste this opportunity! It’s a great idea to duplicate your new feed post in your Stories to make sure it reaches users of all viewing preferences.
How to make your feed posts more effective?
Impressed by the power that Stories may give your business account? We are, too, but this doesn’t mean you should forget about feed posts completely.
Today, most people are checking a company’s profile on Facebook or Instagram when they first hear about this business or come across its website. If you’re promoting your store through social media, you need to pay super close attention to it! In this case, your feed is your brand’s face, and you need to make sure it looks neat & pretty.
Here are some tips that will help you to capture the audience attention and look professional:
Tell your audience about your business
Stories are the perfect place to show some behind-the-scenes pieces of your brand life. Feed posts, on the contrary, work best when you need to share the basic info about your store, provide your clients with FAQ, and post some cool reviews with nice-looking photos.
Create a powerful brand message
As we already stated, feed posts will be the first thing your customer is going to see once they access your account. This means that showcasing your products is the key point to make a memorable impression. Make sure your feed posts are showing your awesome products from the best angle possible!
However, remember that no one likes endless advertising messages in their feed. Do your best to also share some useful & interesting facts and articles (relevant to your niche) in your feed posts.
Use the power of hashtags
Hashtags might seem to be tricky as there are so many arguments about their power and possible bans for using too many. However, there is one thing they can help you with. By using hashtags related to your business, industry, or the topic of your post, you can get your content in front of more people in the feed and appear on their Explore page.
Make them beautiful
Design sells. That’s why it is a good idea to design your posts in a similar style, especially on Instagram. Think of aesthetics you like and try to apply the same principles, colors, and filters to your posts. If you’re not too much a designer or content-maker, our experts can do that for you.
Don’t forget about likes and comments
Feed posts can be liked and commented on, which means they will be visible to Facebook friends and appear on the explore page of Instagram followers. So try to engage your clients into sharing their opinions in comments, and ask for likes.
Facebook and Instagram feed vs Stories: what about advertising?
Long story short, Feed Ads are not the only option available for your business anymore. Many ecommerce entrepreneurs shift their advertising budget to Stories due to the lower costs and seemingly better results.
In terms of cost per conversion, Instagram Feed ads with additional text still outperform Stories by 10-20%
At the same time, Stories have a higher click-through rate and a lower cost per click, so they are perfect for sending traffic to your website
Stories are better for selling simple products that don’t need additional explanations
So let’s take a closer look at how these types of ads can benefit your business!
Facebook News Feed ads
We often see these types of ads in our regular social media feed. These can be videos, carousels, or images. Once a user clicks on such an ad, they’re taken to a landing page or any page on your website. The good thing about this placement is that users can comment, like, and share these posts.
Stories are well-optimized for mobile traffic, have high early engagement rates, and don’t cost much. All these factors make them perfect for attracting traffic and growing brand awareness.
Instagram News Feed ads
These ones pop in our news feeds quite often, too! An interesting thing about these ads is that if you hover over such a post for long enough, it lights up and invites you to click. One more exceptional perk of this placement is that it’s the only way to share clickable links on Instagram. However, the cost of this placement is usually pretty high.
As we already said, Stories are perfect to make people know about your brand and invite them to your website. Moreover, Instagram Stories give you an opportunity to draw traffic to your Instagram account as well.
All in all, we’d like to say that you shouldn’t ignore the rising trend of Stories and be a marketing dinosaur! We recommend investing at least 10% of your advertising budget into them.
Quick tips for thumb-stopping ads
Facebook or Instagram, feed vs Stories… Whichever platform and channel you eventually choose to promote your business on social media, here are some universal time-tested recommendations for you to follow!
Follow the ad specs
Remember about the recommended file resolution, size, and type. You can learn more about it here.
Use high-quality visuals
No blurry images and grainy photos! In 2021, it doesn’t work anymore.
Use simple language
Keep your ads simple & straightforward. The more understandable your ads are, the better.
Think of your landing page
It should look neat, have a cool product description and a noticeable (very noticeable!) “Add to cart’ button. This is a great example!
And remember: whatever help you need with your copywriting, design or ad targeting efforts, our experts will be happy to create just the right ads for your business!
So, what’s our conclusion of this Facebook and Instagram feed vs Stories comparison? Actually, we don’t need to choose ONE type of placement only! Both formats can benefit your online store a lot and suit your business goals. From promoting your products to making friends with your customers, these tools can do a lot for your business growth while working together. And now, when you have a clearer idea on the best content for your feed and Stories, you are kindly welcome to start experimenting with the most engaging social media posts for your audience!
Every ecommerce newcomer needs a business plan to get a smooth start and successfully run their venture. In a way, it’s your roadmap to success: here, you set your goals and decide how to reach them. Today we are going to explain how to make a solid dropshipping business plan and stick to it throughout your journey!
If you’re just starting out, and you have nothing but a business idea, it’s necessary to draw up a plan you could keep to. Sometimes, writing a business plan is considered useless, extra, or just unnecessary because it is completely divorced from reality, but it takes you some time to create it.
However, planning is a prerequisite for success. It allows you to find the holes in your thinking, save lots of money, and therefore increase your profit margin significantly.
What is a business plan?
In fact, a business plan is your business roadmap that describes in detail what you have to do step by step in order to achieve your business goals. Its main purpose is to help entrepreneurs in forming a full picture of their business performance and analyze the potential advantages and disadvantages of making certain decisions.
Lastly, it lets you save your money, time, and energy. If you have a plan, it will be easy to ignore unnecessary things that hinder your business development.
How to write a dropshipping business plan?
If you’ve decided to write a business plan, there are 2 options for you: create a traditional business plan or focus on a lean startup format.
The traditional business plan is very detailed, that’s why this is a very time-consuming activity to create it. It’s about 30 to 40 pages in length and describes every detail that can contribute to the business success. This type of business plan is a must for entrepreneurs who are going to attract investors or get money from different financial institutions such as banks, etc.
The lean startup plan, in turn, requires less time and contains the key elements only. This one is perfect for self-employed entrepreneurs who are just starting out or who have no previous experience in writing any business plans. As for an ecommerce store, we recommend you use lean planning because of its simplicity and convenience. In addition, you can easily and quickly adapt and change it if necessary.
Key components of an effective dropshipping business plan
The elements of a good business plan can vary from business to business. However, there are some mandatory parts of dropshipping business plans. Let’s look at them.
To start with, you should clearly understand who you are, what you do, and who you do it for. As you create a lean startup business plan, it’s enough to write some words about your store, your audience, and the products to sell.
If you have some difficulties, imagine that you need to answer the question “What do you do?” briefly and plainly.
For example: “I run a dropshipping store called SuperEduToys that offers high-quality educational toys for children aged 3-10”.
Don’t forget that there can be lots of similar stores with similar ecommerce products. That’s why you need to find ways to make your business unique. In that case, your potential customers will prefer to buy from you when looking for a store to buy from.
#2 Problems and solutions
List here the most important problems that will be solved with your offer. In other words, define why your products will be popular with your customers, and what other aspects will stimulate them to deal with you.
For example: “Regular toys don’t help kids develop their skills. Educational toys allow them to improve the fundamental abilities such as critical thinking or problem solving”.
Make your potential customers feel strong interest in the products or services you sell online. Find some problems people are highly likely to have and give them a solution!
For example: “The target audience is adults from middle-income countries who wish to buy high quality educational toys for their children or grandchildren”.
Of course, this list can include a lot more questions, but we recommend that you concentrate only on the most important things that really affect your business.
By the way, if you think that targeting all in a row is a great idea, that’s not exactly true. In that case, you risk not to get enough sales volume, and your profit margin is likely to be extremely low.
Make a short list of your top competitors, try to determine their strengths and weaknesses, and write a few sentences on why you are better than they are. As in the previous example, take care to write down what’s important only.
For example: “Company A offers a wide range of products, but they are very expensive. My price is much lower, meanwhile, the quality of products is at the same level”.
By doing that, you will give your potential customers one more reason to choose your company when evaluating all the offers on the market.
Describe how you will reach your potential customers. What channels and marketing strategies will you use to attract your website visitors? Will you think of using some social media platforms?
For example: “The main channels to reach my customers are email marketing, Facebook ads, Google ads, and YouTube videos”.
In fact, marketing channels are extremely important on the road to success. If you manage to pay enough attention to this aspect, choose the most suitable channels for your business. In that case, the success is definitely going to be within reach.
#6 Revenue streams
Describe how your company will actually make money. Will you make a profit only by selling products online, or will you also focus on the revenue streams such as affiliate programs or Google advertising?
You can start with a couple of the most effective revenue streams and add some after a while.
For example: “The main revenue streams: dropshipping store, YouTube Ads. Additional sources: Google Ads”.
Besides shipping costs, there are lots of other expenses. Try to think of every potential cost of your online business and write about how much money you’re ready to spend on it.
Think about it very carefully because all these points are crucial for the way you will run your business and its performance!
For example: “The AliDropship plugin is $89. Monthly costs for advertising – $30. Other expenses …”
Remember that if you do everything right, all the money spent on advertising, automation, etc. pays off very quickly. That’s why, in most cases it is worth it!
In fact, that’s it. Your dropshipping business plan is ready to use! It was easy, wasn’t it?
To sum it up: creating a dropshipping business plan
If you already have a business or just think of starting one, you need to understand that writing a business plan is an integral part of running both long-term and short-term businesses.
As we have already found out from the article, there are lots of aspects which you should keep in mind when writing a business plan. They can vary a lot depending on the type of your business. Nevertheless, we are ready to highlight the ones that suit any ecommerce business.
Let’s briefly name the main aspects you should keep in mind when creating your own business plan:
2) Problems and solutions
5) Promotion channels
6) Revenue streams
In fact, that’s it!
If you have done everything right, your dropshipping business plan will fit completely onto one page. Now it’s high time to test it when starting your own profitable venture and see if your ideas work. Good luck!
Is dropshipping profitable in 2021? Today, we’ll find out if you still can secure jaw-dropping profit margins with this business model! What’s more, let’s also discuss how you can make the most out of this industry growth.
“Can I make any money from dropshipping?”
“This business model has existed for almost a decade. Is there still any potential for growth?”
“Everybody has already started a store. Can I find a niche to benefit from?”
“Is dropshipping lucrative?”
Have you ever seen these questions on thematic forums and in blogs’ comments? Do you have the same worries about the future of dropshipping business and your potential profits from it?
In this article, we’re going to talk about the directions you can go to secure yourself steady dropshipping profit. So, read it carefully to learn how exactly you can use the growth of this industry to make money with ease!
Why is dropshipping a profitable business: developing markets are growing
Is dropshipping a good business model?
Judging by numerous success stories of lucky entrepreneurs, it might seem that everybody already does dropshipping, and the market is oversaturated. A lot of people nowadays buy products at wholesale pricing and sell them all over the world. All wheels are invented.
So, does it mean that starting a dropshipping business now is too late?
By 2025, the global dropshipping market value is expected to reach $591.77 billion. Compare it to the size of the global ecommerce market as a whole: by 2025, it is projected to be $24,265.12 billion. As you can see, dropshipping’s market share is pretty small. That obviously means enough room for the dropshipping industry growth.
A few years ago, dropshipping entrepreneurs mostly operated on well-developed markets with high internet penetration. But the situation is gradually changing. Today, this business model is not limited to developed countries only.
There are dozens of countries on the globe that gradually learn about ecommerce and adopt newer technologies. Social media commerce, affiliate marketing, dropshipping are creeping into people’s lives little by little. If you do some research and target these specific regions, you are highly likely to see huge success in your dropshipping venture.
Why is that?
Internet penetration in developing countries is growing steadily
According to Statista, in 2020, the global average penetration rate reached 59%. Please note that in 2013, only 35% of the worldwide population could boast an access to the web.
Purchasing power across developing regions is rising
As a dropshipping store owner, you need to be sure that you’re targeting people who are both willing and able to pay for their purchases. Luckily, the citizens of developing regions are gradually getting more and more affluent.
In these countries, there slowly appears a segment of middle class buyers who are likely to shop online. And they surely can become a prospective target audience for you and the products you want to sell.
By 2022, the ecommerce sales growth from emerging markets (China, South Africa, Brazil, Russia, and India) is expected to reach 20% of all retail sales. Naturally, as more middle class representatives in emerging countries try to make purchases online, the ecommerce industry in these regions grows rapidly.
It’s easy to meet the demand coming from the emerging countries
For a number of reasons, it’s not always possible for the emerging countries’ population to get items they need. That’s especially true for products of a foreign origin. These reasons might include underdeveloped transport infrastructure, limited stocks, or overly high prices for these items caused by huge distribution and storage costs.
This is why online stores using the dropshipping business model are the perfect place for these people to make their purchases. Such stores provide the opportunity to source the items they can’t find elsewhere in the country and buy them for a moderate price. If you, as a store owner, treat your pricing strategy right, both you and your customers will be happy with the products’ affordability.
Why does dropshipping profit grow: B2B segment gets more accessible
However, if you have gained enough experience or just decided to try some alternatives, there is a way out for you. It might be an appealing idea to start working in the B2B segment, which means offering your dropshipping products to businesses.
Isn’t it a valid reason to consider making your way to the world of B2B dropshipping?
Why is dropshipping profitable: business strategies for B2C segment are evolving
It’s completely fine to keep working with day-to-day needs of ordinary people and stick to the good old business-to-consumer dropshipping. It’s a time-tested business with nice proven profitability, after all.
Still, if you want to reach new heights, you can heavily benefit from rethinking several aspects of your business approach:
Your product strategy
Generic and easy-to-source items might be a good solution if you are targeting the emerging markets we have discussed above. But what about other types of customer segments? Are you sure you’re offering them what they actually want?
Why is dropshipping profitable: getting mobile-first opens up new opportunities
It’s not a secret that the growth of mobile technology reshapes the online shopping industry in general.
Previously, it was more than enough to simply have a mobile-friendly online store to meet the public demand. Now, it’s essential to become mobile-first. If you want to achieve even more sales in your store, you need to keep your website relevant to contemporary technological requirements. And here is why.
Mobile shopping rises rapidly on the developed markets
Rapidly growing mobile commerce opens up opportunities for dropshipping newcomers. According to Forbes, nearly 80% of shoppers said they started shopping more with mobile devices in 2020. Analysts expect that the share of mobile commerce will represent 44% of all ecommerce sales. In 2021, mobile commerce will generate almost 73% of all sales.
Developing countries’ population predominantly uses mobile devices
Quite often, for this category of online shoppers, mobile devices are the only way to go online. It is reported that consumers from emerging countries are much more likely to use their smartphones to shop online in comparison to people from developed countries. The reason is simple: for them, these devices are the only affordable tools to get Internet access. For example, according to Statista, in 2015, 41% of smartphone users said they at least once bought a physical product via a mobile app or website. In 2020, this number reached 91%.
In other words, whatever type of customer segment you’re targeting, building a mobile-first online store with the use of a responsive theme template is a must. This is the way you provide your customers with a comfortable shopping experience. So you can encourage them to come back later for more. And this is how you generate impulse purchases that contribute a lot to your overall dropshipping profits.
Why dropshipping is still profitable: automated management solutions get introduced
If you take a look at a typical range of day-to-day operations for dropshipping store owners, you’ll quickly notice that the majority of these tasks can be automated.
In sum, using the right IT solutions, you can reduce the amount of time you’re spending on routine tasks. So you will be able to dedicate more of your attention to things that really matter. In that way, it will be possible to make your dropshipping business more profitable.
Well, be able to manage your time more efficiently. So you get unlimited opportunities to reach and surpass the goals you’ve set both for your ecommerce business and personal life.
Isn’t a profitable dropshipping business the exact thing you’ve always wanted? It’s time to take action now!
What’s emotional marketing? We use this term to describe marketing and advertising activities that generally use emotion to make a business’ audience notice, remember, share, and buy their products. Emotional marketing efforts are usually focused on one main emotion, like happiness or sadness, to trigger a consumer response.
In today’s fast-changing world, understanding consumer behavior is more than a necessity. Every decision your buyer makes consists of several conscious and subconscious emotional triggers. We get used to thinking of ourselves as rational and logical people. The truth is, we are slaves to emotion. As psychologists put it, people think second and feel first.
Knowledge of emotional marketing basics will let you take your sales to the next level. Moreover, understanding how to use the power of emotions will help you make unique content and stand out from your competitors.
So, if you are eager to learn more about using emotional marketing to promote your dropshipping store on Facebook, this is the article for you! Let’s figure it all out!
Why is emotional marketing so effective?
When you make an emotional connection with your audience, it’s incredibly easy to steer them to the desired outcome.
You’ve formed an emotional bond, however brief and fleeting, that makes them open to ideas and suggestions. It creates a certain level of trust that’s virtually impossible to achieve in any other way.
Here are the main advantages your business gets from emotional marketing:
You become more memorable
When you make an emotional impact on your audience, your brand and your content sticks in their hearts and minds.
Your content becomes more shareable
People love to share stories or things, especially if they trigger some emotional response from them, whether a good or a bad one. It’s just human nature.
It influences purchasing decisions
In a dedicated study, 31% of emotionally charged ads and only 16% of rationally motivated ads turned out to be successful. Clearly, an emotional response to an ad can influence the viewers’ intent to make a purchase.
It helps building customer loyalty and attracting brand advocates
Another study shows that customers who have an emotional relationship with a brand have a 306% higher lifetime value. Besides, 71% of them are likely to recommend the company, which is significantly higher than the average 45%. Therefore, when customers connect to you emotionally, they’ll reward you with their loyalty and advocacy.
Emotions and their effects on customers
Let’s look at the ways to use the core emotions to influence consumers’ decisions!
Joy is a positive emotion. When triggered, it stimulates people to take positive action such as sharing, for example.
Ads and promo campaigns often focus on joy and happiness to improve customer relationships. Thanks to them, you create a much deeper connection with your audience. Videos or photos of cute babies or animals have a great tendency to go viral because they elicit a positive response.
Happiness makes us share … and sharing leads to increased brand awareness. If bad news sells, then good news travels fast. Studies show that good news and positive content spreads faster on social media than any other type of content. This phenomenon isn’t unlike the “social smile” in infancy when babies reciprocate a smile. When someone is happy, we tend to mirror that emotion, which leads us to share any content that made us smile in the first place.
Many brands try to create an emotional connection with their customers based on sadness.
Sadness is a very strong emotion. A 2011 study showed that feeling sad (followed with feeling better!) can be motivating and action-inspiring. People with an altruistic impulse caused by sadness are often very generous.
Sadness brings people together for support and empathy, so statistics show that sad content often gets more clicks than positively charged content. You should not always use sadness as a promotion driver for your store, but still, this tactic can occasionally be used to attract more potential customers.
Fear is a primal emotion that marketers use to inspire a change. Appeals to fear are impactful, but they need to be used carefully. If these messages are too intense or harshly presented, they can backfire and cause a negative response sometimes. One reason for this is that people tend to avoid unpleasant or upsetting imagery.
Still, fear is motivating because we are biologically programmed to run from scary situations. Our bodies and minds compel us to act when we face fear-inducing things.
In marketing, you can illustrate a vivid threat and then offer viewers the way to escape it.
Anger is a contradictory emotion. Many companies are afraid to use this emotion in their advertising campaigns. This is not always reasonable, though: in the right circumstances, anger can have a powerful effect. Anger makes people act, and all this is due to the fact that such a bright emotion makes people stand up for justice or fight with a problem that bothers them. People do not like unpleasant emotions, so they will do everything to avoid them.
How to become a master of emotional marketing?
Every marketing strategy has its own rules and subtleties. Emotional marketing is no exception. It is based on the power of five. Read the following tips and use emotions in ads correctly to avoid hurting your customers’ feelings.
The power of understanding
It’s about an emotional connection. To touch the hearts of your potential customers, it is important to know them on an emotional level. Do they worry about something? What are they afraid of? How can you make them feel happy? You can get these insights from your previous advertising campaigns. If you don’t have such data, you should think about advertising strategies that will help you understand your audience better.
The power of story
Once you know your audience, you can use these informational details to create a story that resonates with your customers. The story should contain 5 main elements: character, setting, plot, conflict, and theme.
Stories that teach or encourage, inspire empathy, or evoke vivid positive emotions are the key to great engagement. People like to be involved in something, especially if it brings them pleasant impressions. A good emotional connection with your customers will lead to an increase in your sales.
The power of color
Don’t underestimate the power of color and design. As you know, color can have an emotional impact on people. Green and blue have a calming effect, purple, in turn, is associated with wealth and refinement, and red is quite contradictory as it can both show strength and passion, and at the same time, be scary. You can use this information to increase the impact of advertising on your potential customers.
The power of sincerity
Be careful when using emotional marketing. When connecting with your audience, keep in mind that it should be based on the true values of your brand. Otherwise, pretending can play a cruel joke on you. The audience feels when it is being cheated. Build your brand only on sincerity and honesty.
The power of feelings
Emotional marketing may seem complicated, but it’s not. We are all human beings and we all feel emotions. The main thing is to test your audience and understand what emotions you can use when creating content to get the greatest benefit. Don’t be afraid to use different types of emotions, so you can accurately analyze your audience and create content that will touch your potential customers on an emotional level.
Summing up emotional marketing
Using the principles of emotional marketing for your ads and content will directly affect the purchasing process of potential customers. It is often said that people buy emotionally and then justify their purchases logically. Now you know how to use it effectively in your dropshipping business promotion.
It doesn’t matter what emotion you choose: happiness, fear, anger, or sadness – the general message should resonate with the target audience of your dropshipping store. Each of the emotions outlined above will make a noticeable difference to your conversions. Don’t forget to provide enough information about your products. It can increase the chance of purchase enormously.
It’s essential to keep honesty and integrity as a priority. You should be ethical using emotional marketing instruments and care about your customers’ comfort.
Meet the all-inclusive guide covering the majority of AliExpress dropshipping business aspects!
The guide is written for non-specialists: even if you have no dropshipping background and don’t know how to run an online store, you will find your answers here.
We will start with explaining basic terms, and then, we will proceed with detailed step-by-step explanations of launching, setting up, and managing your own profitable dropshipping business.
Let the fun begin!
What Can Dropshipping Business Do For You?
“Don’t be afraid to give up the good to go for the great.”
John D. Rockefeller
What is dropshipping and how is it changing the world?
Dropshipping is a powerful business model that does much more than a simple change to a single individual’s life.
Dropshipping literally transforms the modern world and modifies the environment we’re all living in.
This is why we put John Rockefeller’s quote at the beginning of this chapter. More and more people these days are quitting their stable yet unrewarding 9-to-5 jobs in the search of a new, better life of self-employed entrepreneurs.
And, thanks to the dropshipping business model, their dreams come true. Thousands of people quit their regular jobs, wave goodbye to the ordinary life, and embark on their independent business journeys. Maybe, it’s the time for you to start writing your own dropshipping success story?
Dropshipping gives you an easy business start
The simple and easy-to-follow mechanics of dropshipping business means that anybody can launch a profitable venture at any given time.
Look how smoothly it all works:
You choose a general direction (it is commonly called a niche) for your future business
Based on this niche, you build or order your own AliExpress dropshipping website
On AliExpress, you browse sellers’ offers and pick the suitable items for this niche
You add the images and descriptions of these items on your website, and set a higher price for every product
When a client orders something from your website, you buy the necessary item from the original AliExpress seller, pay this seller the initial product price, and write your buyer’s address in the order form
The seller arranges the product delivery, and you receive your profit (the difference between the product’s price in your store and the initial price of the same product).
As you can see, if you start dropshipping with AliExpress, you don’t need to make any extra efforts, such as:
Manufacture products, rent production facilities and spend your time on manual labor
Buy items upfront and bear the risks of investing your finances in undemanded items
Rent storage facilities and employ workers to manage them.
When you’re following this business model, the actual job of producing, storing and delivering items is the supplier’s responsibility. You, as a dropshipping store owner, only act in the online sphere, and it certainly gives you a number of considerable benefits.
7 benefits of dropshipping business
It’s easy to notice that dropshipping has lots of huge advantages over all the other types of online business. The most significant of them are:
1. Zero risks
Since you have no need to buy products upfront, or to run physical stores and stocks, or to employ workers to produce items and manage facilities, there is no risk of having any financial losses.
You simply don’t invest money in any of these areas, and if you spend nothing, you risk nothing.
2. Low starting costs
Many types of online business require you to spend lots of money on the pre-launch stage.
With AliExpress dropshipping business, it’s not the case: you can surely order any development services to assemble your store easily, or buy additional automated solutions for an effortless store management, or run paid promotions if you like – but it doesn’t mean you must.
3. Immediate access to money
Other types of online business that don’t require you to manufacture your own products, such as joining some affiliate program, or monetizing your blog or website through paid ads, are not fully safe and reliable. The possibility of getting banned for some reason is quite high, plus, it’s not always easy to actually receive the earned commission. Normally, you get the cash 45-60 days after completing the qualifying transaction, which is not convenient at all.
With dropshipping, there is no risk of losing your money somewhere during the transaction processing. You get the profit immediately after receiving the order payment from your customer.
4. No background required
Many people consider dropshipping as the best solution for beginners in comparison to all the other types of eCommerce business. Even the lack of any relevant background and/or technical skills is not an obstacle: everyone can do it.
The story of Alex is quite an illustrative example: the guy started his own AliExpress dropshipping business simply out of curiosity, and, even though he had no specific trading education at all, he managed to make $6,000 in just 4 months.
Neither your occupation nor your place of living can limit you: Thai students, Canadian housewives, Chezh 9-to-5 workers, Brazilian retired citizens – anyone can start an AliExpress dropshipping business at any point of their life.
If you are a fan of space exploration, for example, you can launch an eCommerce store that sells various space-themed items. There are no limits to the opportunities that lie before you: AliExpress offers you hundreds of thousands items that are suitable for dropshipping, and you can pick any of them to create a wonderful store offer. Isn’t it wonderful to turn your hobby into a money-making enterprise and profit from something that it is your true passion?
By the way, it’s exactly what our friend Mousslim did: he started an AliExpress dropshipping business based on his lifelong passion, and it turned out to be an actually winning strategy. The more you know and love about your business field, the easier it is for you to run your store in a pleasant yet professional way.
7. Incredible prospects
When you are passionate about regular upgrades and improvements in your store, your thoughtful innovations result in the profit growth. The more effort you put into the store promotion, design, and product offer, the better financial results you achieve. The next paragraph explains this idea in detail!
Dropshipping is the business model with an unlimited growth potential
So, dropshipping business model lets you build your own enterprise with the lowest costs possible since you don’t need to invest in manufacturing, storage, shipments and other product-related issues.
At the same time, thanks to the global nature of the Internet, your business is not limited by any geographic boundaries. You can launch a store while residing in any country on the globe, you can effortlessly reach your potential customers even if they live far far away from you, and with the supplier’s help, you can arrange the delivery of your store products to any possible destination.
What does it mean?
With minimal efforts and expenses, you achieve maximum business efficiency and can thoughtfully invest the money you receive from your first deals into your further growth and development.
A brilliant example of such a smart venture is Zappos, one of the largest USA-based online stores specialising in selling shoes, apparel and accessories. The business was initially organised under the principle of the dropshipping model, and after a highly promising start, the company founder managed to turn it into a huge eCommerce empire that has gained global recognition. The success was so thrilling that in 2009, Amazon bought Zappos – the value of this transaction exceeded $1.2 billion. Not bad for a former tiny dropshipping store, right?
By the way, Amazon itself has started as a dropshipping store (kind of). If you check the platform’s history, you’ll find out that during the early days of its running, the website was basically processing queries for books, and redirecting them to the relevant wholesalers and publishers. This method of organising the business was a real catch, and the results of this smart management are impressive: Jeff Bezos, Amazon’s founder, has become the first person ever to gain more than $100 billion.
To put it simply, for a dropshipping store owner, the sky is the limit!
And if these stories seem like something ‘far from reality’ for you, here is our own story: everything our company managed to achieve is due to the simplicity and profitability of the dropshipping business model.
What should you consider when you’re promoting the Facebook business page? Below, you’ll find the most common mistakes that can become a real obstacle for getting a trustworthy Facebook page full of subscribers who are happy to buy from you.
Is it okay to start running ads if you don’t have enough subscribers on Facebook?
This one of the most frequent questions I receive from new dropshipping store owners curious about promoting their Facebook Page and advertising in general. You’re probably interested in the answer, too? It’s elementary, actually: it won’t hurt to have some subscribers first, indeed! How?
I’m sure that you’ve already tried doing something to promote your FB page, and published some posts at least. But to create a nice, loyal, and engaged audience of subscribers centered around your store on Facebook, you need to do something more than just running ads and publishing posts from time to time.
And what are the things you SHOULDN’T do if you want to promote your business on Facebook successfully? Read on and take note of the most serious mistakes you can make while boosting your followers’ audience!
Rules of promoting a Facebook page: 8 things you should avoid at all costs
Go through this list carefully and make sure you’re NOT doing any of this while promoting your Facebook page!
#1 Playing it safe
You probably already know the types of posts you are good at, the ones your audience likes the most, and the ones you basically can count on.
Maybe, these are product posts where you tell why this or that product is great and how it can solve your customer’s problem. Or maybe, these are general posts showcasing your dropshipping store assortment. Perhaps, these are the easy-to-digest entries automatically generated for you by Social Rabbit…
In any case, it’s time to get out of your comfort zone if you want to boost your followers’ count and engagement rate! Don’t stick to one type of posts — experiment with the content! The abundance of post formats will definitely get the viewers’ attention, keep your audience pleasantly surprised, and make them look forward to your further posts.
Here are some of the new post types you should try:
See more ideas for your posts in this article – there’s literally an idea for every day of the year (365 in total)!
#2 Keeping your brand voice inconsistent
Every online store should have its distinctive branding and concept. So, go for it with your every post, transmit your idea to the community, and make sure that your branding message is consistent.
What do we mean by this? Let’s look at the examples!
If you choose to go only for greenish colors in your feed, don’t make posts in bright red. Getting used to your posts in a certain color, your audience starts associating it with your brand. That is great for increasing brand awareness and making your brand recognizable.
If you have a dropshipping store dedicated to eco-friendly products, don’t sell plastic straws (which actually pollute the planet A LOT). Some go-green-activists will definitely make some comments on that in the comments sections, and that won’t be a very pleasant experience for you and your brand.
“Indulge in luxury hi-tech experience with this glamorous top-notch phone” and “Guuurl, this phone is dope” – make sure the tone of your messages doesn’t differ THAT much! Work on developing a certain brand voice depending on who your target audience is.
Many online businesses underestimate the importance of their Facebook Page appearance & contents. This is unacceptable: it’s a part of their company which should reflect the same personality as the business itself.
#3 Running no ads. Literally no ads!
“I don’t have any traffic on my site and no followers on social media, I don’t know what to do.” You see, life is not all cakes and ale! If you don’t do paid ads, there’s a very small chance people will willingly come to your site/pages on social media (unless you’re some hard-working SMM expert making genius posts and content).
So my advice is to go and run some ads. Talking about promoting a Facebook page in particular, Page Likes ad objective can come in really handy. It will help you promote your dropshipping store’s Facebook page and inspire people to follow it.
You can read instructions by Facebook on how to launch such ad campaigns here.
#4 Acting unapproachable
Nowadays people usually chat with businesses on the platforms where they used to spend most of the time. If they love browsing Facebook, it’ll be very convenient for them to contact you there. So get ready for it!
Answer your prospective customers’ messages, chat with them in the comments, let them know that you’re ready to help and don’t make them wait for your reply for weeks! They should see there’s a real person behind your business.
Besides being a party that keeps communication going, you can also be the one who starts it. Don’t forget about publishing interactive content on your Facebook page – live(ly) conversation with your audience will help to grow their attention and loyalty to your brand.
According to our experience, people really like it when they’re asked to express their opinion on things, answer some questions or tell about things they love. So keep it in mind when creating your posts.
#5 Having the ‘buy-buy-buy’ attitude
I’ve seen many Facebook pages of dropshipping stores, and do you know what ruins the first impression for me most of the time? The fact that there are only sale-oriented posts telling about the products.
But what’s so bad about it? Shouldn’t you publish selling posts dedicated to the products you sell?
Well, let’s look at it from this angle: do you usually read store catalogs attentively – I mean, the ones that showcase the store products and nothing more? As a rule, you just look through the store assortment casually and put the catalog away (most of the time – without buying anything from it!). See what I mean?
People can easily browse through your product assortment on your site. The reason they come to your Facebook page is to see something more than that. So keep in mind that you should have some entertaining/informative/interactive content on your page – otherwise it will look like your brand cares only about getting purchases & money, not about customers.
#6. Dumping automation & external tools
What can be better than a machine when it comes to, let’s say, publishing giveaway results at 7 PM sharp? You can get stuck in traffic and not be able to make it on time, but an automated tool won’t let you down!
Yes, you can do lots of stuff yourself, but wouldn’t it make your life easier if you delegate all the scrupulous work to some AI and automation tools? With them, you can enjoy more free time — and invest it into promotional ideas generation and your marketing strategy development!
Here are the automated solutions we can recommend:
Social Rabbit – let this tool generate posts with the pics from your product gallery on autopilot, create posts about your products (with links!) and publish scheduled posts from the Planner.
Sellika – don’t worry about SEO-friendly product descriptions as this AI software will create them for you!
#7. Posting irregularly
A brand looks professional and trustworthy if it publishes posts regularly. It’s that simple.
People tend to buy from brands they trust. So the more often they see your posts in their feed, the more they get used to you, and the more eager they become to buy from your store.
To keep your posting consistent, think about content in advance. No-no, don’t even think that you’ll be able to routinely generate quality posts every day! We believe in you, but inspiration tends to burn out.
Don’t work too hard and don’t become obsessed with making everything perfect. Probably, it’s our worst advice 🙂 But it’ll definitely help you to breathe freely.
Judging by the recent trends, a casual attitude is warmly welcomed by the audience. So there’s no reason to work on an image of a post for hours trying to make it even better. Keep in mind that a simply nice picture will do, and you still have to give time to other aspects of promotion on social media.
Promoting a Facebook page: 3 tips to start following today
So, what about ‘proper’ advice? 🙂 Let’s go through the things that should definitely become a part of your Facebook page promotion strategy!
Tip #1. Keep an eye on your page analytics
You will benefit from it so much, especially when your ads are running! To run your campaigns successfully, you should target your ads at the right audience. So, to learn their age, gender and location, go to: your store Facebook Page > Insights > People.
In the Insights section, you’ll also see the Page Summary (some charts showing the dynamic of the number of actions people take on your FB page, Page Views, Page Likes, etc), Post Reach metric, performance of your posts, and more.
Tip #2. Fill out your page profile
It sounds obvious, but many businesses underestimate the importance of a user-friendly & informative profile.
The details you definitely should add to your dropshipping store’s Facebook profile are:
Your website URL address
Description that tells about your business, its mission, statement, and goals
Offers – add some nice discount for your followers
Call-to-action button that encourages the followers, for example, to visit your site
Tip #3. Try to get customers’ reviews & appear in search results
People are gradually getting accustomed to using Facebook as a search engine. So, to make your dropshipping store appear in the search results, try to think about the search terms people will choose to find your business and add those keywords to your product description.
Well, that’s it, and it’s time for you to take action! Make your store Facebook page a real beauty, and you’ll see how people appreciate such a professional approach. Promoting business on Facebook is not easy, but it’s definitely exciting, rewarding, and sometimes even fun! See it for yourself 😉