Category Archive : Marketing tips

How To Sell On Facebook In 2021: How To Set Up A Facebook Shop

How to set up a Facebook shop – and what’s that, in the first place? How can this recent innovation help in reaching your online business goals? Let’s figure it out!

Everyone knows that Facebook is a place to catch up with friends and family, share your memories, and find like-minded people with similar interests. But it’s also the perfect place to build your ecommerce business.  All you need is an active Facebook account, and you can start selling on Facebook right away.

In the last quarter, Facebook’s ad revenue was up by 53% over the same period of the previous year. Facebook reached more than 1.2 billion daily users, representing roughly 16% of the world’s population — and this is simply incredible, especially considering that Facebook is banned in China.

With all these insights, it would be strange not to use Facebook for your own commercial purposes, especially when Facebook has several tools for your business, such as Facebook Shop or Facebook Page Shop.

If you are a newbie, this article will help you get started with selling on Facebook in 2021 – and see how to set up Facebook Shop for your business purposes.

What is a Facebook Shop?

Introducing Facebook shops

A Facebook shop is a Facebook business page tab application where potential customers can buy your products directly. It allows your potential customers to get to know your brand, and also to share & purchase your products without leaving Facebook! A Facebook Shop gives you a ‘storefront’ so you can make it look more like your own site.

It is a simple & affordable way to show your store to the whole world thanks to the huge Facebook user audience. It can help you with engaging potential customers, driving new sales, building brand awareness, and offering deals and promotions. Facebook makes it quite easy for you to target users with specific interests, likes, and behavioral patterns — thus, allowing you to find your narrow audience.

However, keep in mind that the whole feature of Facebook Shops is only just starting to be rolled out now. Among other things, it has some geographic limitations, so make sure to check the supported markets and Facebook’s commerce eligibility requirements.

What is so special about selling on the Facebook Shop?

So, what do Facebook Shops have to offer?

To online shoppers

  1. An effortless shopping experience for your customers
  2. Easy checkout experience
  3. Personalized shopping experience as content is shown based on their searches, clicks, etc.

To online business owners

  1. Seamless connections across Facebook Commerce Surfaces (a unified business space including Facebook Marketplace, Instagram Shopping, and more that offers you the opportunity to sell your products on Facebook)
  2. A way to increase your conversion rate by offering your potential customers an opportunity to reach you easily via Messenger and Instagram Direct
  3. An opportunity to boost your product views using live features (Instagram stories, posts, etc.)

The benefits seem to be lovely! So, how do you make Facebook Shops work for your business?

How to set up Facebook Shop?

#1 Set up an account with Facebook’s Commerce Manager

If you’re just starting out, you need to set up your account in Commerce Manager first.

Before you proceed with the Facebook Shop creation, make sure that:

  • You are a Business Manager admin
  • Your Facebook Page business account is connected to the same Business Manager account
  • You have managing permissions for your Facebook Page

If all the conditions are met, it’s time to set up the Facebook Shop:

#1 Log in to the Commerce Manager.

#2 Click the Get Started button under the ‘Get started with shops’ heading.

How to set up Facebook Shop: getting started

#3 Select where you want your customers to complete their purchase: your website, Direct, or Checkout on Facebook or Instagram.

How to set up Facebook Shop: specifying checkouts

#4 Under the ‘Choose your business’ part, select the Business Page that you want to add your shop to.

How to set up Facebook Shop: choosing the Business page

#5 Fill in the requested information under the Account details.

#6 Under the ‘Where people can view your shop’ part, select whether you’d like your shop to be based on your Instagram business profile, your Facebook Page, or both.

#7 Under the ‘Add a catalogue to showcase your items’ part, select an existing product catalogue or create a new one.

#2 How to set up Facebook Shop: create a collection

To get the maximum benefit from Facebook Shops, you need your products to be grouped together into ‘collections’. So, log in to your Commerce Manager: let’s create a collection together!

  1. Go to Shop Builder
  2. Click on See all shop pages
  3. Then, click + Add collection page
  4. Click + Create new collection
  5. Name your collection
  6. Select items from your catalogue to add to your collection and click Confirm once you’ve finished adding items
  7. Add a header image, title, and description to finish setting up your collection
  8. Publish your collection

How to set up Facebook Shop: publishing a collection

For each collection, you’ll need to add:

  • A collection name: it can be up to 30 characters long and include emojis if you want
  • A collection description: you have 200 characters for making your customers buy!
  • Cover media: you need to have not only product images for each item, but also an image that can serve as the ‘cover’ for your collection (use 4:3 ratio and 1080×810 pixel size)

An example of a Facebook shop collection

#3 Customize your Shop

Here, you can customize the store the way you want and make it represent your own brand, not Facebook’s.

When customizing your Shop to make it ready for publishing, jump back into the Commerce Manager, click on Shops, and select the Shop you want to edit.

You’ll see two options:

  • Layout — here, you can choose to show collections as featured, and add in carousels of other collections
  • Style —  here, you can adjust colors, button size, and text to make the storefront with your branding perfect.

#4 Publish your Shop

If you are satisfied with all the modifications, have checked the visual appearance with the Shop Preview and reviewed the Merchant Agreement, simply click Create Your Shop. All you have to do now is wait for Facebook approval within 24 hours and that’s it: you are amazing and have a great Facebook Shop!

Publishing your Facebook Shop

How to market your shop on Facebook?

Making money is the core purpose of any business. And as you can guess, money comes when customers come! Customers, in turn, come thanks to site traffic. No traffic — no money. It’s an easy system.

So, what do you need to do to drive traffic to your Facebook Shop?

#1 Create engaging content

Waiting for potential buyers to come and buy is the worst possible social media marketing strategy.

You have to collect real followers with the help of engaging content and mix your non-selling posts with the ones promoting your products and top deals. The best decision is to limit your promotional content to 3-4 posts a week.

So, what should you post?

  • Creative product showcase
  • Business backstage
  • Educational posts (e.g. if you’re selling makeup tools, you may share your expertise on choosing cosmetics give tips on makeup, comment on the most recent makeup trends, etc.)
  • Relevant (!) memes that apply to your brand and to your products
  • Interactive talks with your customers (polls, quizzes)
  • Product comparisons

Don’t forget about high-quality pictures and videos: customers love attractive visuals!

#2 Publish user-generated content (UGC)

An example of user-generated content on Instagram

It is a great way to sell on social networks for multiple reasons:

  • Your brand reaches the Facebook audience for free
  • You’re getting content for you social media (photos and videos) demonstrating your product in use for free
  • Normally, customers also add a caption, describing their shopping experience, and it’s for free, too!

#3 Run Facebook Ads

Although running ads on Facebook is an incredible and unpredictable adventure, it will eventually pay off and help you boost your sales and increase brand awareness. If you want to know more about Facebook Ads, check out our article  ‘How To Advertise On Facebook: Launching Your First Ad’ or watch our free video course about Facebook Ads.

An example of a Facebook ad

How to set up Facebook Shop to start selling on Facebook in 2021: summing up

So, Facebook Shop is a new feature that provides a storefront to Facebook Page shops, offering customers a more comfortable shopping experience and the chance to check out products without leaving Facebook. This tool is definitely a game-changer for ecommerce businesses as it offers a great way to grow your dropshipping business, tap into new audiences, and gain more customers.

Now, as you know how to set up Facebook Shop, you are welcome to explore its opportunities and benefits! And whenever you need engaging content for social media to drive visitors to your newly set up Shop, we’re here to help you out and make it for you! 

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How To Create Selling Videos On Instagram For Your Dropshipping Store

When you want to get the most out of Instagram, you need to go beyond just publishing photos. According to a recent study, videos drive the highest engagement on Instagram as they have 21.2% more interactions than images. Plus, video ads generate 7.5 times more clicks than image ads. 54% of consumers want to see more video content from a brand or business they support. So, it’s no surprise that video content is on the rise. However, just posting any video on Instagram won’t automatically get you sales. So, if you’re wondering how to enhance video ads for your dropshipping store, go through these useful tips on how to create Instagram video ads that perform well in the feed!

The secrets behind a well-performing video on Instagram: the tech side

As videos on Instagram are becoming a more and more popular type of ads, it’s important to quickly learn the ins and outs of Instagram videos and video optimization to improve your content and remain competitive.

Instagram video formats

Planning to use a video on Instagram, you might be wondering: what video format is best for the platform?

To begin with, the video format is a file format for storing digital video data on a computer. The best Instagram video format is MP4, however, you can use FLV, and WMV due to their relatively small sizes.

Uploading a video on Instagram: general tech requirements

The MP4 video file format should have these technical specifications:

  • H.264 Codec
  • AAC Audio
  • 3500 kbps bitrate for video
  • Frame rate of 30 fps (frames per second)
  • Maximum video width is 1080 px (pixels) wide

If you use a video editor to create your ads, you don’t need to worry about these specifications: they are already set up correctly.

Remember that different forms of videos on Instagram have different requirements! Let’s go through them one by one.

Instagram Feed videos specifications

For Instagram Feed videos, the standard formatting requirements are the following:

  • Preferred format: MP4 (with H.264 Codec & AAC audio, 3,500 kbps video bitrate)
  • Frame rate: 30 FPS or below
  • Maximum dimensions: 1080px wide
  • Playback length: maximum of 60 seconds
  • File size limit: 15MB

An example of an Instagram Feed video

Keep your ads within these parameters, and your videos will be suitable for other social media such as Facebook & Twitter. This way, you won’t need to waste time reformatting them to use on different platforms.

Instagram Story videos specifications

Since Instagram Story videos are typically viewed vertically, they follow the requirements that would fit a typical smartphone screen:

  • Format: MP4
  • File size: try to stay under 15MB
  • Duration: 15 seconds per individual Story
  • Dimensions: 1080 x 1920 pixels
  • Aspect ratio: 9:16

An example of an Instagram Stories video

IGTV video specifications

If you want to upload a video on Instagram to IGTV, you’ll need to format your videos within these specifications:

  • Duration: between 15 seconds and 10 minutes long (however, you can upload up to 60 minutes of video from the web)
  • Format: MP4
  • Aspect ratio: 9:16
  • Frame rate: 30 FPS minimum
  • Resolution: 720 pixels minimum
  • File size limit: 650MB for videos up to 10 minutes, 3.6GB for videos up to 60 minutes

An example of an IGTV video on Instagram

IGTV videos require more editing work than other types of videos for Instagram. For example, you also need to create an IGTV cover photo, and it cannot be edited after it has been uploaded. Also, you will have to create a channel in order to upload IGTV videos.

Between these 3 types of Instagram videos, we recommend using Feed Videos as they seamlessly blend into the customer’s newsfeed. They look more natural since sometimes it’s hard to tell the difference between an ad and a general post.

Instagram video length

Even though Instagram had started as a photo-sharing app, eventually it expanded into a much more advanced platform that allows to use video content in different forms we’ve mentioned above: Instagram Stories, Instagram Feed Videos, and long-form video content on IGTV. Let’s have a detailed look at video length requirements for each type!

  • Instagram Post

Max video length – up to 60 seconds.

When you upload a video on Instagram feed, it can be up to 60 seconds long, and it should be full of information that appeals to your current audience and potential customers. Keep in mind that the average person will only watch video for about 3-10 seconds, so your feed video ads should have a great balance between being informational and engaging, all while attracting broader audiences.

  • Instagram Stories

Max video length – up to 15 seconds.

Even though Instagram Stories require the shortest possible length for video, you still have a chance to win the audience’s attention. You should ALWAYS get your message out as quickly as possible – because the average viewer will watch about 40-67% of it before they tap on to the next Story. To nail Instagram Story length and hook customers to your store before they decide to swipe to the next story, you can create something like a teaser or behind-the-scenes video footage.

  • IGTV

Max video length – up to 60 minutes.

If you want to tell a long story about your brand or make a video review of your products, IGTV will be the perfect way to do it. Again, don’t forget that most people are only watching the first 15-30 seconds of IGTV video, so make sure the first frames of your video are as creative as possible to catch the attention without overwhelming potential customers, and get them to commit to the full-time viewing.

Instagram videos aspect ratio

Instagram video aspect ratio explained

When we’re talking about aspect ratio, we mean the width of the video in relation to its height. Instagram supports in-feed videos with aspect ratios spanning from 16:9 to 4:5. For example, 4:5 aspect ratio means the video is 4 units high and 5 units wide. And, 16:9 aspect ratio means your video is 16 units high and 9 units wide. A video’s aspect ratio has nothing to do with its physical size.

As for the Instagram Stories videos, the aspect ratio should be minimum of 1.91:1 and a maximum aspect ratio of 9:16. We recommend using an aspect ratio of 9:16 for stories as most people prefer their stories to take up the whole screen.

Speaking about IGTV, you can upload vertical IGTV videos with an aspect ratio of 9:16, or a horizontal video with an aspect ratio of 16:9.

Instagram video quality loss

Sometimes, working with a video on Instagram video isn’t easy because the Instagram algorithms absolutely love crushing down video files. But there’s no need to get frustrated about this! If you are looking to achieve the highest quality of video on the platform, you will need to optimize the Instagram video perfectly before posting.

When posting Instagram Video Ads for your online store, consider the following tips:

  • Record your videos with the best quality camera available. The larger and higher-quality your initial video is, the better your post-compression video will look.
  • Edit your videos with the proper settings. Transfer the full video to whatever desktop or laptop PC you’re using to manage video.
  • Connect to Wi-Fi.
  • Use the right video formatting requirements like the ones we mentioned above.

Every video you upload will be run through Instagram compression, and there’s no way to avoid it completely. The tips above will help you to minimize the loss in quality.

Making a great video on Instagram: the creative process

Now, when you know how exactly your video on Instagram should be made from the technical point of view, let’s talk about the creative aspect!

Top 5 simple Instagram video ideas

  1. Product overviews

As a dropshipping business owner, you know everything about the benefits of your product. Thus, it doesn’t require much effort, knowledge, or time to show your potential customers how to use your product and provide them with solid reasons to give it a try. You can create product overview videos using the materials from the supplier, and also you can order some products for you, check them out, and make a cool video all by yourself!

  1. Stop motion videos

Modern users are tired of overly polished promotional content, so it’s no wonder that simple stop motion videos are trending on Instagram. Stop motion video is a kind of animation that is captured one frame at time, with physical objects that are moved between frames. And when you play the frames you’ve made rapidly, it creates the illusion of movement.

  1. Fast motion videos

Fast motion option helps to show off the progress faster without boring your followers to death. Moreover, 85% of video content is watched without sound, so this type of content can work well on Instagram.

  1. User-generated content (UGC)

Video content creation can take much time and effort unless you encourage your fans to create user-generated content for you. Did you know videos created by users generate 10x more views than branded content?

If you want to get more UGC videos, establish a connection with your followers and give them a solid reason to produce videos for you, whether you give authors a shoutout on Instagram or exclusive discount.

  1. Influencers’ shoutouts

Influencer marketing isn’t a new concept. Since customers seek out peers’ recommendations before making purchase decisions, many brands collaborate with influencers to promote their products on social media. When it comes to video content creation, influencers can also help you.

Creating Instagram videos for your online store is a must for social media marketing growth and generating more sales. With these simple Instagram video ads ideas, you can build brand awareness of your dropshipping store, increase engagement, and boost sales without spending much budget.

How to make simple Instagram videos engaging

  • Learn from the best brands online

No matter how creative you are, it’s important to see what other brands post online to boost inspiration and analyze the type of video that works well for your target audience.

  • Make amazing videos with professional video tools

Today, there’s no need to hire expensive video content creators to make engaging videos. Once you have a video idea, turn to DIY video creation tools and create marketing videos with ease.

  • Know your audience well

Publishing your videos on Instagram means nothing until you have an engaged following who loves watching them. Thus, it’s important to use social media analytics to see what works better for your Instagram followers.

Which Instagram video editing tool is right for you?

Luckily, the majority of video editing tools are free or come with a free trial that will allow you to test before making the purchase. Having said that, get out there and experiment a little before settling on one.

  • Best free Instagram video editing tool

iMovie is our pick for free Instagram video editing tools because of its easy-to-use interface and stabilization feature.

iMovie editing tool

  • Best paid Instagram video editing tool

Magisto is feature-rich and lets you create amazing videos through its flexible customization and AI features.

Magisto editing tool

  • Best Instagram video editing tool for beginners

InShot is our favorite Instagram video editing tool for beginners because it’s so simple and easy to use. You get quite a few features for free, and if you want more, you can upgrade your free account to a paid version for $2.99/month.

InShot editing tool

Analyzing how your video on Instagram is performing

Now, when we have the tech and creative parts all figured out, it’s time to focus on data tracking! After all, it’s the analysis of the views, likes, and overall viewers’ behavior that lets you see if your video on Instagram reached its target!

Who viewed my video on Instagram?

When you run advertising campaigns for your online store, you want to know whom you’ve reached and who actually viewed your videos. It’s not that difficult to see who viewed your Instagram Stories – however, in case with in-feed videos the same level of information isn’t available. But is there anything you can do? Yes, actually there are two ways you can check the viewers of your videos on Instagram.

You can see how your Instagram Stories ads perform in the Insights section of your business profile on the app. You can also view more metrics within Ads Manager and Power Editor including reach, impressions and video metrics just like you would for other ads.

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As for your in-feed videos, you’ll need to tap the label underneath the post. Unfortunately, you can only see the total number of views, but not the individual user names. You can, however, view the users who have liked it and, thus, have viewed it.

As you can see, you still can get something from Instagram Video Views. Use these details to analyze and improve your future advertising campaigns. For example, you can check viewers’ profiles (if they are available), and based on these insights, adjust and improve your targeting settings to reach the maximum of customers interested in your products.

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Instagram video views hacks

When you’re using Instagram to promote your dropshipping brand, it’s important to understand how Instagram works in order to reach as many customers as possible. This also applies to Instagram video views – the more people view your video ads, the more of them ca potentially turn into your customers who will actually buy your products. We recommend using Instagram Insights. This feature allows Instagram Business Account users to see the analytics related to their profile and posts. With these insights, you’ll be able to identify what your audience likes and engages with the most to improve your Instagram strategy, hence, increase your video ads views number.

Another great way to learn about your audience and connect with it is to post Instagram Stories. Stories offer engagement opportunities such as polls, stickers, location, and hashtags. Sometimes Instagram Stories work better than feeds because of those additional engagement features. As a result, you get more views of your Instagram stories.

These factors will help you to think over your video ads strategy for better targeting and results.

Instagram video views vs likes

What is more important for video ads: the number of views or the number of likes? Actually, both are crucial!

The indisputable advantage of likes in comparison of views is that likes actually show who cares about your post. Surely, it’s essential to understand people who liked your video ads in order to create better ads in the future.

Gary Nix, The Brandarchist’s president, wondered about too much weight on the views. “The excitement over a large amount of panic over a small number of views can distract brands (or individuals for that matter) from understanding or even paying attention to the subsequent behavior of the viewer”, he suggests.

On the other hand, view counts can provide helpful analysis for businesses who use Instagram platform to promote and sell products. View counts are considered as social proof, some kind of confirmation that your ad was worth posting. Big number of views means enhanced clicks and better commitment. From this point of view, the number of views equals confidence: even if the user is unwilling to like a video ad, he/she can still enjoy watching it. And that’s important.

When we speak about brands, in this case “Likes” don’t tell you who’s seen the ad. That’s important because you need to know the reach of your marketing efforts. There will always be silent users who simply don’t “like”. Thus, “Views” will represent how popular a video ad is, inclusive of the likers and silent users who just watch it but don’t double-tap or leave a comment. Much more accurate, and more useful.

Now, when this super detailed guide is over are you ready to create more video ads for your store’s Instagram account? Remember, we’re always here to help you out with Facebook & Instagram video ads creation if necessary!

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10 Affiliate Marketing Tips That Jump-Start Your Business

For many people, registering as an affiliate is the first action ever taken in the ecommerce world. Having no previous experience in this industry, they don’t quite know how to make the right business decisions. Therefore, they mostly have to go with the gut feeling. In this article, we’re explaining the basic affiliate marketing tips and tricks that will help any newcomer affiliate build a profitable and enjoyable venture!

What is affiliate marketing?

Affiliate marketing is a web-based business strategy that implies a marketer promoting someone else’s business through his/her channel to his/her own audience. In this case, the so-called affiliate marketer who doesn’t own the business advertises its products or services and earns a commission from each sale. So, such people get paid while the business gets to reach the marketer’s audience of potential buyers.

By placing affiliate links on their sites or channels, many blog owners and social media influencers use this practice to earn money online. If you too want to enter this industry and learn how to succeed in affiliate marketing, here are 10 tips to help you out.

Tip #1: Learn the affiliate program terms

This is the foundation of any affiliate marketing.

Let’s face it: the ‘Terms and Conditions’ part gets ignored all the time.

If you’ve become a part of an affiliate community, take your time to read the program regulations carefully. It won’t simply let you understand how and when you can get your affiliate commissions; it will also guide you through the allowed and the forbidden methods of promoting the program.

Normally, the program moderators prohibit the participants from using any unethical promotional methods. As a rule, these are the strategies that:

  • Exploit others’ intellectual property
  • Conflict with the local laws
  • Confuse Internet users
  • In general, don’t look like a fair play

But of course, every merchant has a specific set of rules with regard to acceptable and unacceptable behavior. This is why it is vitally important to know these requirements from A to Z.

Tip #2: Research the affiliate product

None of the affiliate marketing tips will work out if you don’t know what you’re promoting.

Basically, after registering as an affiliate, you get responsible for spreading the word about the merchant’s product or service. That’s the core idea of affiliate marketing, right? 🙂

But, what can you tell a wide audience about this specific company or offer if you know nothing about its features and peculiarities? How can you gain a loyal audience of trusting followers and build relationships with them if this particular business sphere remains unknown to you? Why would anyone buy something through your sponsored links if you don’t seem credible and knowledgeable enough?

Examine the merchant and the promoted product carefully, and try to learn as many details about them as possible. It might turn out beneficial for you to concentrate on some well-defined, narrow part of this business.

Of course, you can’t become an expert in everything at once. Still, it’s possible to gain extensive knowledge about a specific element of the merchant’s activity. It will give you a competitive advantage over other market players. Moreover, you will be able to provide your potential clients with truly valuable content.

Tip #3: Make up a clear action affiliate marketing plan

To succeed in affiliate marketing, you need to a clear action plan.

Create a roadmap of your affiliate actions. At this point, you already know the peculiarities of the business or company you’re promoting, and you know what steps you can and can’t take for this purpose.

This way, you can think carefully about your strength, resources, and opportunities, and find out which ones of them are the best choice for each particular case. If you’re taking part in multiple affiliate programs, you obviously should modify your marketing strategy in order to tailor it to both the promoted product and the target audience.

Tip #4: Research your audience

The needs, wishes, and interests of your clients form the core of affiliate marketing tips. The reason for this is simple: your promotional activity should be precisely tailored and aimed at your potential clients specifically.

The better you know your audience, the greater is the chance of converting your occasional entry reader into a loyal buyer. There are some things that you definitely need to know about your target segments, so whether you’re running an online store or taking part in an affiliate program, do your best to find out as many details about your potential clients as possible.

Tip #5: Respond to your audience needs

Your target audience consists of real, actual people who have their own concerns, issues, and daily troubles. If the product you’re promoting can actually help these people get rid of their worries, your affiliate marketing success is guaranteed.

This is why it’s so important to research your clients’ areas of interest that are related to your affiliate program. With the help of statistical tools like Google Trends and forums like Quora or Reddit, you can find out what exactly bothers your potential customers with regard to this particular sphere. This, in turn, gives you the opportunity to understand what topics you should focus on, and what types of content will inspire the audience’s interest towards the product you’re promoting.

Tip #6: Build an active community around your valuable content

In ecommerce, it's very important to build up a community around your brand.

One of the most common mistakes made by affiliates is driving traffic to an ‘empty’ community. In this case, affiliates invest time and money into various types of ads in order to attract attention to their activity, and think that the reached audience will start buying immediately after visiting the promoted page.

They, however, don’t take into account the fact that no one would buy a product from a community that doesn’t seem active – or that doesn’t inspire much trust. If your blog, or YouTube account, or other page dedicated to the affiliate promotion doesn’t look like a credible source of knowledge and information, you can’t expect the visitors to gladly risk their money for a dubious purchase.

This is why it is so important to spend some time filling your page with engaging, educational and helpful content that is highly valuable to your target audience. By gaining the reputation of a trusted expert in this particular field, you build an ample base of interested readers who are loyal to you and are well motivated to buy the products you’re recommending.

Tip #7: Experiment with various content types

Depending on the product or the company you’re promoting through your efforts, you can try filling your dedicated affiliate page with multiple types of promotional posts. It will give you the chance to monitor the level of your followers’ engagement, view the intensity of commenting, and gather data on other statistical indicators in order to identify the most suitable kinds of content for this particular program and audience.

For example, if you’re running a blog or an account in a social network that allows writing quite long texts, you can try mixing the following types of content:

  • Tutorials explaining how to use the product you’re promoting correctly, and how to benefit from it;
  • Comparisons that explain (in a neutral tone) how this exact product is different from the similar ones;
  • Real-life reviews and testimonials of the people who have actually tried this product;
  • Expert opinions about this product that are left by recognized industry professionals or influencers;
  • Industry news that is relevant to your target audience.

Tip #8: Use videos in your affiliate marketing campaign

Videos become a more and more powerful promotional tool. Lately, we have even included them in our list of the top 5 digital marketing instruments to use. There is no doubt that this type of content will stay demanded and popular for years to come. So, naturally, it’s a good idea to include video promotion in your affiliate marketing strategy.

Similarly to the already described text entries, you can dedicate your affiliate videos to:

  • Real-life customer reviews
  • Comparisons with other products
  • User-friendly tutorials

What’s especially convenient, you can even take the already written texts, and simply turn them into videos. This way, you will create new, engaging pieces of content quickly and easily.

Tip #9: Respect search engine optimization

Mobile optimization is crucial for successful affiliate marketing.

There is a popular opinion voiced in other affiliate marketing tips. It says: while filling your page or website with appropriate content, you should, first of all, consider actual users’ queries, and not clumsy SEO phrases.

In our experience, SEO can do magic for your business! This is why we recommend that you always keep it in mind and use all the numerous benefits of SEO to drive the growth of your affiliate business. Start with finding the appropriate keywords for your venture!

Also, make sure to optimize your channels for mobile devices.

Thanks to the growth of mobile technologies, the amount of smartphone users increases every day. For many of them, a smartphone is the only device that lets them go online. This is why building a mobile-friendly destination becomes a task of paramount importance.

So, whatever you’re doing to promote your affiliate program, make sure the content you’re posting can be easily accessed through mobiles. Whether you’re running an affiliate Instagram account or managing a separate dedicated website, the same rules apply! Pay attention to the correct operation of affiliate links as well.

Tip #10: Pay due attention to affiliate links

While efficient affiliate marketing strategies play a crucial role in this industry, you shouldn’t forget about such a simple thing as affiliate links.

First of all, make sure to actually place them inside your blog posts, descriptions to your videos, social media content, ad banners, and so on. Unless there’s a clickable affiliate link in your content, you can’t expect a lot of sales. Even if you have such a link in your social media account bio, for example, don’t expect the audience to go check it.

Remember, an affiliate can earn a commission only if a buyer makes a purchase after following the affiliate link. So, make sure the link is clickable and easy to spot.

Tell your audience that your posts contain affiliate links. It works both as a warning and as a reminder. Often followers do buy the product but forget to follow the affiliate link, so you don’t get paid.

For example, you can place a reference saying, ‘This article contains affiliate links. If you purchase services through my links, I will earn a small commission (at no cost to you.) Thank you for your support!’ Or you could use an official affiliate link disclosure: ‘Disclosure: This blog receives commissions for using [COMPANY NAME]’ products. Nevertheless, we use these goods because of their high quality, and the decision to purchase them or not is yours.’

In this paragraph, you explain that you’re not trying to deceive people, that they lose nothing, and it’s how they can support your channel.

And finally, check all the links before publishing materials to make sure they work properly.

We hope that you’ve greatly enjoyed this basic set of affiliate marketing tips, and we can’t wait to see you using them for the benefit of your newly launched affiliate venture!

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How Apple IOS 14 Update Will Affect Your Facebook Ads (And How To Survive It)

Is new always better than old? If we’re talking about this certain Apple iOS 14.5 update, it’s not true. Welcome the most challenging (hope, ever) update in Apple’s policies that will probably give you a pretty hard time running and optimizing your ads and measuring the results. Let’s find out what consequences we’ll face and how to cope with them. So, it’s iOS 14 VS Facebook ads! Fight!

Apple iOS 14 update: what’s that?

First of all, what’s the concept behind the iOS 14 update?

In simple words, Apple decided to improve the users’ digital privacy. So, each app available in the App Store will have to show the iOS 14 users a pop-up asking if users allow tracking their data.

iOS 14 Facebook ads impact

Fun fact: according to Statista.com, 79.9% of Facebook users only access it through the Facebook app on their mobile phones.

Among that 79.9%, there will definitely be a huge portion of those who will opt-out of data tracking. And for a reason: this pop-up is kinda creepy. Seriously. Would I like apps and companies to see what I’m doing and access info about me? No way!

If users opt out, it means that Facebook won’t be able to access those users’ data, and you won’t be able to properly deliver your ads to them.

So, what changes in the advertising routine should you expect from the iOS 14 update?

What will Apple iOS 14 update mean for Facebook ads?

Less efficient ads

As Facebook is not able to track the opted-out users’ behavior properly, the effectiveness of Facebook Pixel tracking drops, and all your advertising activities related to Pixel can go to waste. This will happen, for example, to conversion events, lookalike audience generation or retargeting (the size of retargeting audiences will shrink over time).

Less effective ads

Unfortunately, loss in ad personalization is expected as targeting options are getting weaker – which can result in 60% fewer website sales. As you’re just unable to adjust your ad creatives properly for the audience, it means your ads won’t be as effective as you’d like. Add more wasted ad spend to the pile.

Limited optimization

With iOS 14.5, you can use only 8 pixel events per domain for optimization. So, it’s time to prioritize events you’d like to track on your site.

However, this cap limits only the number of events you can optimize towards. So, you can still track more events for reporting and audience creation.

Delayed measurement

The new default attribution window will make measurement a bit more complicated – it will contribute to under-reporting on organic as well as paid channels. And expect a 3-day delay in ad reporting data display.

What’s the attribution window? It is a finite period of time during which conversions can be credited to your ads and used to inform campaign optimization. Read more about attribution windows here.

Anyway, despite all the “now you can’t”s, we’re sure you can work things out and still run effective ads on Facebook!

How to deal with iOS 14 Facebook ads ‘innovations’?

Here are some actions you need to take now to be able to advertise properly:

  • Verify your domain with Facebook

  • Decide on the 8 conversions you’ll be tracking

Click here for the instructions by Facebook OR keep reading for the detailed instruction with screenshots 🙂

And here are some extra actions you can try:

  • Exclude iOS devices when you run Conversions campaigns

When you create a campaign with the Conversions objective, the Facebook algorithm does its best to learn and optimize the ad process to be able to get more actions from users that you desire (e.g. purchases). So, to give the algorithm some room for optimization, try running ads for Android devices only. We’re people, too! (guess what phone model I own :D)

Of course, it’s just a temporary solution.

Specifying mobile devices to deal with iOS 14 Facebook ads impact

  • Start using UTM-marks if you haven’t yet

In times when you can’t fully rely on Facebook Pixel, evergreen UTM-marks will tell you if a sale or conversion occurred as a result of this or that ad. A UTM-mark is a small addition to the link that helps you track all user activities in Google Analytics.

Read here to learn more about UTM-marks.

  • Get hands on users’ data yourself

If not you, who else? Ask for users’ personal info (e.g. first name, last name, or email address) right in the conversion process. How? Inspire people to create an account or set up a subscription pop-up on your site (we can assist with it). Probably, you’ll need to offer something in exchange – like a discount promo code. Later, you will simply upload these users’ data on Facebook and be able to generate custom audiences and lookalike audiences for advertising purposes. Bingo!

iOS 14 Facebook ads countermeasures: step-by step explanation in detail

Listen, we truly want this article to be useful, not only some chit-chat about theory. So here are the practical steps you need to take to verify your domain on FB and set up Facebook Pixel events according to this new Apple policy for iOS. Probably you’ve already seen a warning in your ad account that you need to do that. So, let’s verify your domain name!

Verifying your domain name with Facebook

Go to your Facebook Business settings > Brand Safety > Domains. Add your store’s domain name there and verify it by one of the three methods.

We’d recommend “Meta-tag Verification” as the easiest. Just copy the short piece of code (together with the “<>” brackets!):

Using meta-tag verification to deal with iOS 14 Facebook ads impact

Then, go to your WordPress admin area > Customization tab > Head field. Paste the code and click “Save”. If you already have a Google Analytics tag there, just insert the domain verification code below and click on “Save”:

Then, you should add the needed events to your Pixel.

Adding the necessary events to your FB Pixel

Go to Facebook Events Manager, choose your store’s Pixel there and click “Aggregated Event Measurement”:

Adding events to FB Pixel

Click on “Configure Web Events”:

Configuring web events

Then, click on “Edit Events”:

[slider_1]

Click on the “Add Events” button:

Adding events

Very important! Choose the correct Pixel (the one you use in your Facebook Business add-on/on your site):

Choosing FB Pixel

Add 4 events and place them in this order: View Content > Add to Cart > Initiate Checkout > Purchase (from lowest to highest). The lowest events are of the lowest priority and the highest – of the higher priority.

[slider_2]

Now, you’re ready for the iOS 14 update! It is very likely that there will be some ways around discovered soon anyway – which will let Facebook advertisers sleep with a peaceful mind.

Hope this article was helpful and we didn’t discourage you much and you still want to advertise on Facebook 😉 Moreover, as it’s still one of the best platforms for advertising, it’s our duty as dropshipping business educators to discover and explain how to conform and work with what we have. Now you know what to expect from the Apple iOS 14 update – forewarned is forearmed! Happy dropshipping, and may luck and big profits be with you.

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How To Advertise On Facebook: Launching Your First Ad [Roadmap]

If you have just created your store, found winning products, and filled your site with compelling & trustworthy product descriptions, it’s time to tell the world about your amazing store. The simple question is – how? Whether we like it or not, Facebook advertising proved itself to be the best option for dropshippers. So if you’re new to all this and don’t know how to advertise on Facebook yet, just follow the steps below to launch your first ad!

How to advertise on Facebook: your 8-step plan

So, what should you, as a newcomer, do if you want to start promoting your amazing product by means of FB advertising? Even if you have never tried it before, the question of how to advertise on Facebook won’t bother you any longer – here’s your plan!

Step 1: Create scroll-stopping promo materials

We guess, there’s no need to remind you that design rules! If the picture or video doesn’t look attractive, no one will click on it. Well, don’t rush to worry: a beautiful design might be simple and can be easily created by a non-designer nowadays. Just check some special services like Canva, read this article or simply save your time & let our experts prepare them for you.

Life hack #1: Take your customers on a hook with UGC (user-generated content). Photos of real people using the product can be very attractive and you can get them for free in the customer reviews on AliExpress 🙂

Step 2: Choose the ad objective

We do hope that you’ve created your business page already, so let’s head to your Ads Manager. Сhoose the Campaigns tab and click Create.

How to advertise on Facebook: creating a campaign

You’ll see that Facebook offers us 11 objectives, while we can choose only one for the campaign. As a dropshipping entrepreneur, you’ll be interested in Conversions, of course, but this option is not the first ad objective to go for if you haven’t done advertising yet. Instead, it won’t hurt to choose Traffic (in this case the ad will lead to your website) or Engagement (in this case your ads will be shown to people who might like your ads). After choosing the objective, click Continue.

How to advertise on Facebook: choosing the ad objective

Step 3: Give a name to your campaign

Type the name of your campaign (remember there can be a couple of ad sets inside).

Naming your Facebook campaign

Scroll down a bit and you’ll see a toggle for Budget Optimization. This option will be useful if you’re using multiple ad sets, but for now, you can leave it turned off. After that, click Next.

Step 4: Plan your budget & schedule ads

At the top of this screen, you will name your ad set. After that, you can start working with the most important thing – the budget.

There are two types of Budgets: Daily & Lifetime. If you choose Daily, Facebook will spend an equal amount of money each day. A Lifetime Budget will be spent whenever the algorithms find it most effective (but you can set a schedule). As for the question of how much you should spend, we recommend having at least $5-10 per day per ad.

How to advertise on Facebook: setting your budget

If you have decided on a Lifetime budget, don’t neglect scheduling your ads. This is a great opportunity to optimize your budget since you can choose only to serve your ad when your target audience is most likely to be on Facebook. However, you probably need some experience to set a schedule, so if it’s your first ad – go for the Daily budget.

How to advertise on Facebook: scheduling the ad

Step 5: Shape your target audience

Scroll down a bit to start building your target audience. Select location (please, choose people who live in the area), age, gender, and language. After that, go to the detailed targeting window and pick the people you need.

  • Demographics: education, generation, life events, relationship status, work
  • Interests: business & industry, food & drinks, shopping & fashion, entertainment, family & relationships, sport & outdoors, fitness & wellness, hobbies & activities
  • Behaviors: anniversaries, digital activities, consumer classification, multicultural background, purchase behavior, mobile device users, seasonal events, traveling, expats

You can choose interests in 2 ways: by clicking ‘Browse’ or by using the search box.

Narrowing down the audience for Dacebook campaigns

Life hack #2: If you’re struggling with the choice, our recommendation is to check Facebook Insights. Using this tool, you might see people of which age are mostly interested in the types of products you offer and which additional interests they have.

While picking the audience you want to target, pay attention to the audience size you’re getting (e.g. at least 5 million people) and the number of estimated page likes or link clicks. They will give you an understanding of your potential reach, but those are just estimates, not guarantees.

Checking the ad potential reach

Step 6: Pick the placements

It’s time to scroll down a bit once more and pick placements. If you don’t want to deal with it, you can simply go for Automatic Placements and Facebook will choose for you.

Choosing FB ad placement

However, if you have some ideas of where you would like to see your ads, you may place your ad in specific locations that vary by:

  • Device type: mobile, desktop, or both
  • Platform: Facebook, Instagram, Audience Network and/or Messenger
  • Placements: Feeds, Stories, in-stream (for videos), search, messages, in-article, and apps and sites (external to Facebook)
  • Specific mobile devices and operating systems: iOS, Android, feature phones or all devices.

Step 7: Adjust optimization & delivery settings

There are different bidding strategies you can use. However, if you’re new to Facebook, you can go for a default one. If you choose Traffic as your objective, with the “Landing page views” feature, your ad will only be shown to those who will click on it and wait until it’s fully loaded. If you decide on it, click Next.

How to advertise on Facebook: optimizing the ad

Step 8: Tailor your ad

Finally, we get to shape the ad your potential customers are going to see. First of all, we need to choose an ad format. Pick the one suitable for the ad you created in the first step. Then add your ad text, headline, media, and pick a call to action.

How to advertise on Facebook: tailoring the ad

Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. Once you’re satisfied with what you see, click the Publish button to launch your ad.

How to advertise on Facebook: previewing the ad

Ta-dah! Congratulations on launching your first ad!

Life hack #3: Make sure Facebook Pixel is installed on your website. FB Pixel is a small piece of code that you can put on your website but it changes everything dramatically. With the help of this tool, you can track conversion, create remarketing campaigns, and much more. To make things easier, use this special add-on

How to advertise on Facebook: expert tips

Want to know more small life hacks that will save your budget and increase sales after launching your ads? We’ve got some!

Test everything

Unfortunately, you never know what will work best with Facebook. That’s why constant testing with ad creatives, placements, and targeting options is a must if you really would like to discover what works for your specific niche & audience.

Take care of optimization

If you’re not ready to spend thousands of dollars on advertising, ad optimization is something you can’t ignore. With small budgets, optimization becomes ever more important. If you have just started promoting your store, there’s a point in running several campaigns. Once you see which works best, relocate your budget to it. If you’d like to see some examples, read this article.

Use remarketing campaigns

Sad but true: almost no one makes a purchase upon visiting a website for the first time ever. That’s why launching remarketing campaigns will make your ads more effective and actually will lead to sales (that is where you need Pixel). If you need any help with remarketing ads, our specialists will be happy to assist.

Well, now it’s not a secret for you how to advertise on Facebook! At this point, you’re ready to launch your Facebook ad campaigns. Though it seems difficult, while following our instructions, you’ll understand that launching an ad is the simplest thing Facebook prepared for you 😀 So, buckle up and prepare for optimization & retargeting campaigns. If you’d like to learn more about FB advertising and see how our team does it, watch this free video course!

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10 Content Marketing Tips To Boost Sales, Drive Traffic, And Earn Trust

Nowadays, it is increasingly hard to attract customers by simply telling them about your product. Unlike traditional advertising, content marketing is able to engage the audience and make them loyal clients. Here are some basic content marketing tips you’ll find useful for your dropshipping business.

What makes content marketing different from advertising?

Try remembering one of those billboards you often see along the road when going to work. What do you see there?

It is usually some kind of product or a happy person, a price or a discount, and of course a slogan or a call to action. An ad like this might evoke certain feelings like hunger, thirst, or the desire to buy something; it might be humorous or irritating, but there’s something that makes such ads different from content marketing. They’re useless!

For example, let’s imagine I sell sportswear. How do I promote my product?

I can use various types of advertising such as banners, paid search, or even TV commercials. Or I could start creating content related to sports, sports clothing, equipment, exercises, etc.

The difference is that the latter contains information useful for my potential customers. Thus, digital content marketing has two crucial features.

First of all, content creation generates value for the audience (it can be useful, entertaining, or educating). My potential clients are the people who like sports and want new sportswear. Moreover, they must be interested in other topics related to this hobby.

Secondly, I put references to my products in this content since I want to kindle the audience’s interest in my sportswear. I do promote the product, but not directly.

Seems simple, right? However, efficient content marketing requires proper understanding of its methods and goals. Use these content marketing tips to work out a good strategy.

#1 Know your customers

Knowing your targeting audience is crucial for creating valuable content

Your ultimate goal is to convince people to purchase your products. Consequently, you must understand who these people are, what they value and what they need.

It seems self-evident, but many beginner entrepreneurs either want to target as many people as possible or fail to understand their customers’ real problems. As a result, their marketing campaigns either attract an irrelevant audience or can’t offer a solution. In both cases, successful conversions become rare, and time and efforts are spent for nothing.

A good solution to this problem is building your buyer persona, or a description of your potential client. It contains all the relevant information (gender, age, family status, income, goals, etc.) as if he or she was a real person.

After that, you can regularly come back to this model to check if your content is really what this person might want.

#2 Understand the sales funnel

A sales funnel consisting of four stages

Now you know what people you are after. However, you can’t just grab them and sell your product, because most of your potential customers don’t even know about it. So, here’s our next content marketing tip: know how your customers get to the purchase.

Expert marketers use the so-called sales funnel as a model of the key stages each customer passes on his or her way to the purchase.

  1. Awareness

People are already looking for a solution (they need new clothes, they need a new car, etc.), and your goal here is to tell them about your offer. So, this is when they meet your product for the first time.

Sometimes, a customer will buy your product immediately, but, in most cases, he or she will leave the decision for later.

  1. Interest

At this stage, a customer is thinking over the options and comparing different offers. So, it’s time to tell about your product in detail – what makes it better than other options, what extra benefits the client can enjoy, etc.

  1. Purchase

Finally, your offer wins over the alternatives, and the customer is ready to buy the product. Your job is to make the process easy and simple.

  1. Retention

However, your relationship with the customer does not end with the purchase. If you manage to offer customer support, additional services and products, informative blog posts, or valuable advice, you can convince them to become your returning clients.

The idea of this content marketing tip is to provide your target audience with relevant content at each of these stages.

#3 Cover relevant topics

Content marketing tips: cover relevant topics

Again, this is probably one of the most obvious digital marketing tips here, but I want to make sure you really understand the essence of content marketing. Follow my thoughts.

You know who your potential clients are, know their goals and problems, and what stages they pass before they purchase from you. Now you can use the knowledge to come up with the topics that can interest the audience.

For example, if you sell paints, brushes, sketchbooks and other stuff for people interested in drawing and painting, you might want to cover these topics:

  • Modern art and artists
  • Drawing and painting techniques
  • Tips from experienced artists
  • Best tools for beginners
  • Genres and their features

These are just several examples I sketched out. As you can see, they are all related to my products and might interest my audience, but I avoided irrelevant topics such as sculpture or poetry because i) it could attract irrelevant traffic, i.e. people who are not interested in my product; ii) these topics will hardly interest my audience.

#4 Take care of search engine optimization

Search engine optimization is also important in content marketing

Like it or not, but most of the information we find on the Internet comes from Google or other search engines. Therefore, even if you’ve created valuable content, your content can lose to a less informative page with better SEO.

Today there are many ways to find a piece of content. Consequently, you can optimize your content for each of these ways. You can optimize pictures in your blog articles, optimize YouTube videos, social media posts, and of course the texts of your articles.

Note that following this content marketing tip will not bring you immediate results. SEO can accomplish wonders, but it takes time.

So, do not ignore this stage. Read more about SEO in this article.

#5 Diversify your channels

Promotion channel diversification

Not limiting yourself to only one promotion channel is one of the most valuable content marketing tips you can get. The more channels you use, the larger audience you work with. Moreover, depending on your niche, you can adapt these channels for potential customers on different stages of your sales funnel.

For example, in most cases, social media groups will work best for raising brand awareness, while product videos on YouTube could convince the people who got interested in your goods to make the purchase.

So, benefit from each available channel. Use email marketing to notify the audience about new content or case studies, use YouTube for demonstrations, and write blog articles for explanations.

#6 Write eye-catching headlines

How to write eye-catching headlines?

While the headline of an article is a small part of the text, it is hugely important because this is the first thing a potential reader sees. The headline’s ability to catch the viewers’ eyes determines whether they will or will not read your social media post or watch your video.

Here is the list of headline formulas that have proved to be efficient:

  • How to… – How to develop a great marketing strategy
  • [Number] of ways / ideas / things… – 7 crazy ideas for winter vacation
  • [Number] of mistakes most people do… – 10 mistakes most guys make on a date
  • [Why] + [Unexpected / controversial fact / suggestion] – Why pop-ups actually don’t work
  • Anything negative – Worst advertising campaigns ever!

Numbers work great; negative statements work even better. Make your titles short, but powerful, surprising and unexpected. And don’t forget to include keywords in them for the purpose of SEO.

#7 Use visuals

Content marketing tip: use visuals in your articles and posts.

Plain text is boring, so here’s our next content marketing tip: try using visual materials whenever you can. Add screenshots to your articles to visualize your statements, or even go for pictures with little or no meaning.

If possible, use videos in your marketing strategy as more and more users prefer this type of content.

#8 Post regularly

In content marketing, it’s important to post regularly.

Google and other search engines like active websites and pages, i.e. the ones that constantly change. Same goes for your readers and viewers: if you like an article, you’d like to see more such content on the given resource. Therefore, you should regularly update your channels by adding new content.

#9 Update old content

Update old content from time to time

Content gets old, fewer people can see it, and search engines begin to perceive it as irrelevant. Therefore, updating your content is a good strategy.

Since you don’t want to change your URLs, don’t include the year in it. This way, you can change the title (Best sportswear in 2019 >>> Best sportswear in 2020) but won’t have to change the URL.

However, it’s not only about dates! You want to keep the information in your posts and articles fresh, so fixing or adding a couple of paragraphs is useful too.

#10 Repurpose your content

Repurposing content is a frequent trick in digital marketing

Since you will most likely use different channels to promote your content, you can also repurpose it into another format.

For instance, if you’ve written a good article, which lots of site visitors liked, you could reformat it into a video, thus, showing the same content to those who don’t like reading.

Of course, repurposing will require serious adaptation to the new format, but it’s easier than creating something totally new.

Most important content marketing tip

Lastly, don’t expect this promotion method to bring results right away. Yes, content marketing is aimed at sales, but its immediate purpose is to build closer relationships with your audience and earn their trust. That’s why it takes time.

On the other hand, you can and should try new types of content, new channels and new topics to see what works and what doesn’t.

I hope these content marketing tips will help you grow your dropshipping business and build mutually beneficial relationships with your audience. After all, you can and should share your passion with your customers!

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10 Reasons Why Your Facebook Ads Are Not Delivering

You have decided to promote your business on Facebook, but no matter what you do, your Facebook ads are not delivering? In this article, we will take a look at 10 common reasons why it happens and ways to fix it.

“A person who never made a mistake never tried anything new”.

That’s one of the most popular Albert Einstein’s quotes.

And you know, it’s all true.

When babies take their first steps, they fall. When children learn to write, they often misspell. Even when adults start speaking a new language, they mess up.

It makes no difference how old or smart we are – we all make mistakes when we start doing something new.

Dropshipping mistakes are not an exception: they can happen at any point of one’s business journey, and it’s not a big deal. The main thing is to pay attention and learn from them.

A lot of dropshippers and traditional online store owners use Facebook to promote their businesses. It’s a great platform for posting content and promoting products. But newcomers often say their Facebook ads don’t work.

Trust me, it’s not Facebook’s fault. It’s probably you doing something wrong. So, let’s see why your Facebook campaign is not delivering.

1. You are targeting a too broad Facebook audience

A too broad Facebook target audience

The first problem can be related to your Facebook ad reach. No matter how good your Facebook ad is, if it’s shown to the wrong audience, it will be useless. Of course, you may think that everyone is your potential client, but this is not true.

Just yesterday, my feed demonstrated me an ad for industrial chimneys. No kidding, industrial chimneys made of special steel and used for venting out hot gases from boilers. O_o

I was looking at this ad and thinking “Why? Why me? Are all 25-year-old women really interested in this field? Am I missing anything?”

However, the problem wasn’t me. It was a doubtful decision of some marketing manager who, for some reasons, decided to target ages 1-100.

And made one of the biggest Facebook ad mistakes.

Ad delivery depends on many factors but first of all on how relevant your ads are. There’s no point advertising cute plush toys to middle-aged men, for example.

If you want to avoid this crucial mistake, you need to follow the next tips:

  • Use Facebook Audience Insights to learn more about your target audience (geography, gender, age, purchasing behavior, etc.)
  • Try to put yourself in your customers’ shoes and determine their interests
  • Exclude countries your suppliers don’t deliver to
  • Choose and set up the same language as your website’s language

This will allow you to narrow your audience and reach the people who are interested in your products.

2. You are targeting a too narrow audience

A too narrow Facebook target audience

Another common reason why your Facebook ad is not delivering is that you’re targeting too few audiences. Yes, you get it right: targeting a too narrow audience on Facebook is as bad as targeting a too broad one.

In order not to make this mistake, don’t focus on very specific interests. For example, what if you’re advertising to “American men who like Toyota and live in New York”? Isn’t this Facebook audience too small?

By targeting it, you will lose a great number of potential clients. Instead of this, you can just target “Americans who like Japanese cars” and get better results.

In addition, you have to remember that the narrower your audience is, the more expensive your clicks are. So you’ll pay more when advertising to New Yorkers who like Toyotas than to Americans who are keen on the Japanese auto industry.

Besides that, we recommend that you don’t exclude the countries you want to avoid just for personal reasons. They may easily turn out to be a gold mine of customers.

3. You’re making low-quality ads

Let’s suppose you’re targeting not one but several Facebook audiences demonstrating interest in your product. No problem here. Nevertheless, your campaign’s delivery is not sufficient. What could be wrong?

My guess is your ads don’t draw any attention. They’re boring or not informative enough to provide a high enough level of delivery. So, how do you fix it?

Facebook ads are always visual. It means that users initially look at the pictures and only after that start reading the message. That’s why you need to take care of the images you use.

They should be:

  • Relevant to your offer
  • Bright and eye-catching
  • Of the right size and ratio
  • Clear of any political, sexual or shocking elements
  • Showing a product in action (show how your product works to impress the viewers)

Besides that, we don’t recommend placing too much text in the ad. Your message should be short and clear, otherwise, there is a great chance that it won’t be delivered.

Facebook explains that an ad with too much text will probably bring little results

And here’s another tip from the team of AliDropship: Facebook ads work best when you use videos. The team’s experience with our self-owned dropshipping stores has shown that people tend to pay more attention to such ads. When you see a video, it’s dynamic, it’s changing and shows you one thing after another.

But to make such videos eye-catching, you’ll need to work on its beginning very carefully.

In addition, we recommend that you visit the Facebook Ads Help Center and take your time to study the tips on how to create great Facebook ads.

4. You don’t do split testing

No matter how much experience you have, you never know for sure why certain Facebook ads are not working while others get good results. Sometimes ad sets, from which you didn’t really expect too much, turn out to be your best-performing materials, and you can’t tell why.

That’s why marketers can’t do without split testing.

Even if your ad brings you sales and clients, you can experiment with different campaign elements such as headlines, images, image texts, or call-to-actions to find out what works best.

This tactic is called split testing.

Turning on an A/B test on Facebook

As a rule, marketing specialists transform only one element of the ad to see how people respond to the changes. For example, you can test two completely identical ads except one of them has a different image text. But when you test ads with two or more different elements, it’s hard to tell which of the elements makes the difference.

So, if you publish product pictures featuring people, as an alternative, try posting some photos of the same product with no people on them. You will be able to measure the effectiveness of these ways of the product presentation and choose the best one.

Here are some more Facebook split testing ideas:

  • Ad types
  • Facebook ad placement
  • Types of pictures (stock images or professional photos)
  • Ad image colors (light or dark)
  • The length of your ad (short or long)
  • Ad headlines (with or without numbers)
  • The word order of the sentences

As a rule, these tests take several days or even weeks, so you need to arm yourself with patience when waiting for the first results. Try not to pause or tweak your ads until you’ve reached at least 1000 people!

5. You test only one type of Facebook ad format

5 ad formats in Facebook Ads Manager

Facebook ads not delivering although you did some split testing? It’s probably because you’re sticking to one ad format only.

Using and testing only one type of Facebook ad formats is a road to nowhere.

First, the chosen ad format might not be consistent with your objectives. I’m sure you will agree that it’s a poor decision to place photos if you can tell your story with a short video.

Plus, you can’t be 100% sure that other ad formats won’t bring you better results.

So, we highly recommend that you test all types of Facebook ad formats and choose the ones that your audience best responds to.

6. You use the ideas that proved inefficient

Let’s say you’ve already used messenger ads 1000 times and you can safely say that they do not bring you the desired results. However, you are still full of hope and continue using them. Or you create new ads and try different ad formats but still target the audiences that are clearly not interested in your offer.

Why do some entrepreneurs do that?

Frankly speaking, I don’t know. But most people make this mistake very often, which leads to their Facebook ads not delivering.

Remember, if you have tested an ad and you’re 100% sure that it doesn’t work for you, you need to get rid of this with no regrets.

7. You’re setting up a too low or too high daily budget

Daily budget of a Facebook ad campaign

Setting up an inadequate advertising budget can also lead to your Facebook ads not delivering.

If your Facebook ads campaign budget is too low (less than $10 per ad set), it won’t be possible for you to cover your whole audience. It means that not all potential customers will see your ad. However, if your daily budget is too high (more than $100 per ad set), you will just waste your money.

You have to remember that your ad is competing against other ads and yours has to stand out from the crowd. This is only possible if you set a reasonable daily budget that will allow you to reach your target audience.

You can raise the budget to a hundred dollars per ad set or even more only if a certain ad or ad set performs really well. But even in this case, one should watch it carefully and lower the budget as soon as the ad’s performance drops.

8. You keep showing your introductory Facebook ads to past purchasers

Well, you know how it happens. You order a pair of shoes online, and next two weeks, you’re being followed by a shoe ad.

Showing the same Facebook ad to the people who have already bought something from you is also a waste of time and money. These ads are no longer relevant for them. Besides, when people see the same ad over and over again (after they actually bought your product), they usually find it annoying. No wonder your Facebook ads are not delivering!

That’s why you need to exclude all past buyers from your newcomer-aimed advertising campaign and add them to another one – an ad campaign designed specifically for warmer audiences. Otherwise, you will lose your money hand over fist.

9. You don’t prepare your website for advertising

That’s quite a common reason why your Facebook ads are not delivering. Beginner entrepreneurs focus on promotion so much that they totally forget about their site. And what happens when you spend days trying to invite as many people to a party as possible and forget to prepare for the party?

That’s right! The guests get disappointed and leave.

Same goes for digital marketing. Creating a great ad is not enough to make people buy from you.

If a person comes to your website and sees products without pictures or reviews, he or she will definitely leave your store. That’s why before starting any promotion campaigns on Facebook, you need to prepare your products for advertising.

Make sure that all the product pages have high-quality pictures and lots of customer reviews with photos. What’s more, check if the price in your ad corresponds to the price in your store! If it doesn’t, people will be unhappy about your offer and your store in general.

Also, while it’s really important to make your whole site look good, you want to pay extra… no, ultra-attention to the page of the product you want to advertise.

Besides that, you can set pop-up ads on your website in order to collect emails and use them for your future advertising campaigns.

10. You launch Facebook ads at a random time

When do you usually launch your Facebook ads? Do you have a schedule based on research? Or you just trust your instincts?

Timing is a very frequent Facebook ad mistake. That’s why you need to consider the time zone and lifestyle of your audience. For example, if you’re advertising for moms in the USA, your ads have to be shown around 9 pm after the kids have gone to bed in this time zone.

To plan your Facebook ads correctly, we strongly recommend that you study your audience carefully: who are these people, where do they live, what is their lifestyle, etc.

I hope these tips will help you understand why your Facebook ads are not delivering. Or help you avoid such situations if you only plan on starting an ecommerce business and promoting it on Facebook.

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How To Drive Traffic To Your Landing Page: Best Practices

Landing pages are an exceptionally powerful form of advertisement. But as awesome as your landing page may be, it can’t just pop out of nowhere and magically load in a person’s browser tab. Let’s be honest. The key ingredient of a successful marketing strategy is actually to hone in on promotion. That’s why today we’re taking a closer look at how to drive traffic to your landing page!

After you publish your landing page, there’s a lot you can do to drive traffic to your page and make it stand out online. Without further ado, let’s break it down by channels you can use to expand your traffic sources and make the most of your online marketing efforts.

Quick recap: A landing page is a standalone conversion-centric page that your prospects land on after they click on your ad (in an email, social post, search ad, etc.) or a search result. It has one goal: to convert by focusing on one offer.

How to drive traffic to your landing page: advertise it on your website

Probably the easiest way to get people to see your landing page is to promote it on your website. It even feels right to do so. You can implement this promotion in the blink of an eye and it may cost you absolutely nothing. And since your website is your own ecosystem, you’ll enjoy total control over all kinds of integrations.

Here’s how you can shine the spotlight on your landing page:

  • Show a pop-up form leading to your landing page
  • Use a fixed promo banner at the top of your screen with a link to your landing page
  • Add a banner to your Homepage slider that features the product you’re selling with a landing page
  • Link a banner button of your Homepage slider to a landing page
  • Use Homepage article to tell your visitors about the product you promote with a landing page

Using an on-page banner to drive traffic to your landing page

Bring in traffic through customers’ email inbox

Once you’re ready with your landing page, one of the first things you should consider doing is to send an announcement to your email list. Telling people who are already familiar with your brand about the launch, you boost your sales chances greatly.

According to multiple studies, those who have already purchased from a store in the past are much more likely to become loyal customers. So, it’s pretty safe to pin your extra hopes on actual customers who are subscribed to your newsletter.

Start your email with an enticing subject line and add a catchy headline that explicitly states your offer. Email content should be relevant to your landing page and have a clear and inviting call to action — a clickable button or a link that will bring your subscribers to the landing page. Also, consider adding the link to your landing page under your email signature. Zero efforts with a potentially high return 👌.

You can go one step further and launch a follow up campaign — a series of automated emails sent to people who take a specific action — to have even better results in the long run.

Emails as the way to drive traffic to your landing page

How to drive traffic to your landing page: take advantage of organic social media

Posting the link to your landing page on Facebook, Instagram, Twitter, Pinterest, or any other social network you use is a bulletproof way to pump in quality traffic. Since your landing page visitors are already familiar with the brand, it won’t be hard to generate sales. To connect with your followers and urge them to click the link leading to the landing page, do your best to provide valuable content. It is stating the obvious, but the larger your community is, the more results this will deliver.

Here’s what you can do to engage your social media followers:

  • Create a few related posts that tell about your product, the features it has and the ways it can make your prospects’ life better
  • Prepare a post with a question related to the item you promote to engage your audience
  • Create visuals with the link to your landing page that can be pinned or shared on Pinterest
  • Include information on the landing page into your Facebook and Pinterest cover photo
  • Add a link to your Instagram bio
  • Add a link to your Instagram story with a swipe-up
  • Pin your landing page to the top of your Twitter account so it always gets displayed
  • Record a video explainer showing your product and publish it on your social media accounts

Here’s what a Facebook post might look like:

An example of a Facebook post that drives traffic to your landing page

How to drive traffic to your landing page: team up with other brands

Consider finding a partner and launching a co-marketing campaign to broaden your audience reach. In cooperation with a like-minded (and hopefully established) brand, you’ll welcome new traffic and give your brand a stronger voice.

This kind of partnership doesn’t have to be huge. For example, a good idea is to start with a guest post. Guest blogging comes especially in handy in case you launch a product that is new to the market and it is still quite unknown to a broad audience. Obviously, people are not really prone to search for an item they haven’t even heard about before. However, they are much more likely to give it a check (or even a try!) if they learn about it from the blog they’re subscribed to.

This cooperation might yield especially impressive results if you tell an engaging story behind your product. Today, storytelling is definitely not something you want to neglect.

How to drive traffic to your landing page: connect with your target audience on forums and question-and-answer websites

Find communities, groups, and forums where your potential customers share their interests and pains. Apart from Reddit, Quora, and Facebook communities, make sure to check local groups as well — we’re pretty sure you’ll discover plenty of hidden opportunities. This channel is a great way to get people talking about your business and bring your domain authority up without spending a single penny.

The tricky thing about reaching your prospects like this is that you can’t just publish the link to your landing page. It will be considered spam. So, do your homework. Instead, invest some time in creating an informative post that provides some value to readers and piques interest. In this post, offer a solution to the problem being discussed. And of course, don’t forget to mention that your solution (i.e. your product) is the ultimate one 😉

If you’re curious about digging in further, we’ve put together a blog post that explains who Facebook influencers are and how you can benefit from collaborating with them. Be sure to check it out!

An example of a forum post promoting your business

How to drive traffic to your landing page: expand your content marketing efforts

Creating a post that will resonate with your readers and spark engagement is not an easy task (we know this at first hand). But high-quality content might have such a heavy impact on a buying decision that you’ll want to get down to your writing straight away.

The best thing about promoting landing pages on your blog? Readers stick around because they see value in what your brand has to tell. You’ve already managed to catch their attention and inspire interest, congrats! This means they’re a couple of steps closer to making a purchase from you.

Luckily, in your own blog, you can afford the luxury of dedicating a whole post to the product you promote using landing pages. Just keep in mind one point. Instead of simply boasting about the product’s features, elaborate on its perceived value. People don’t want to buy a product. It is the end result they’re willing to pay for: emotions, pain relief, comfort, upgraded social status, etc. So, when pitching your offer, try to focus on what people will get done using the product and point out what benefits it brings.

Besides, high-quality content might help users find your landing page on the internet as it ranks higher on search engines. Yes, it takes time, but anything good takes time. Just be patient.

A few ideas to consider:

  • Write a dedicated blog post
  • Add the link to your landing page to other related articles
  • Use a pop-up to inform your readers about the landing page
  • Don’t skimp on engaging visuals: place an eye-catching banner and a nice product image

An example of a blog post promoting your product

How to drive traffic to your landing page: use paid advertising

Yes, paid ads cost money. But you should always keep in mind that these investments pay off. With paid search ads, you can quickly get your brand name out there and vastly expand your reach. In fact, serving up a conversion-centric landing page to high-intent customers is the most effective solution you can come up with.

Besides, the power of the remarketing technology cannot be overestimated. This is a second chance to bring back those who show a specific interest in what you’re selling but are not ready to buy when they first find your store.

An example of paid ads driving traffic to your landing page

How to drive traffic to your landing page: run a paid social media campaign

With 2.7 billion users worldwide, social media offers tons of advertising opportunities. Social ads are another terrific way to attract new audiences and turn one-time customers into regulars. And as we’ve already mentioned, retargeting campaigns are just a godsend. Such ads can win back lots of customers you’ve marked down as lost.

After you finish customizing your landing page, run an ad campaign that links this page URL in the call to action. A rule of thumb to provide a smooth flow and consistent experience is to ensure your landing page and the ad match and share the same message.

Don’t limit your ads to Facebook only. There are plenty of fish in the sea! Make sure to check out our latest guides on how to promote your dropshipping business on other social media — TikTok, Pinterest, Twitter, and YouTube.

An example of a paid social media campaign driving traffic to your landing page

Key takeaways

Using several marketing channels, you ensure a higher efficiency of your activity from both a sales and marketing standpoint. To achieve this, you can:

  • Tap into your website traffic
  • Use your email database and reach out to your subscribers
  • Leverage your social media community to drive your followers to the dedicated page
  • Find the folks who are trusted advisers to your customers and prospects and partner up with them
  • Explore new places where your potential customers might be (blogs, forums, local communities, etc.)
  • Take your blog seriously: high-quality content coupled with storytelling is bound to win more loyal customers for your business
  • Don’t be afraid to invest in paid ads — they yield a return

And some best practices to keep in mind:

  • Use simple and clear messaging
  • Devise a concise and memorable tagline for your promo posts
  • When making ads, use colors, visuals, and tone that match your landing page look and feel
  • Make sure your landing page delivers on its initial promise stated in the ad
  • Test and optimize: you can create a few landing pages for one product to test your hypotheses (thankfully, the Landing Pages add-on allows you to create an unlimited number of landing pages)

Conclusion

So, you’ve created a killer landing page. With all the tips provided above, you’re all set to launch a killer promotional campaign. Chop-chop!

Still don’t have a landing page yet? With the Landing Pages add-on, you’ll have a much easier time increasing your conversion rate and getting the word out about your product. Don’t just take our word for it. Experience the power of landing pages for yourself!

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How To Get Started Dropshipping: 30 Steps We Took To Reach $900,000 Per Month

People all over the world are increasingly wondering how to get started with dropshipping. So, today, we are sharing the step-by-step dropshipping success story of our own team. Here is the real-life experience that helps us create the best solutions for dropshipping store owners!

The AliDropship team has a huge experience in dropshipping business. We are creating and promoting lots of our own successful dropshipping stores that are available for purchase as Established businesses and Premium stores. Our team has done a lot of work and has gained solid practical knowledge over years, and it’s time to share our experience with a wide audience! We want you to use our practical tips and recommendations on how to dropship as we are sure it will help you create a profitable dropshipping store.

We started the dropshipping business in 2015. As of today, we have 50+ stores. At the end of February 2021, our monthly revenue was $900,000. Here you will find the 30 steps we took to achieve this impressive result in dropshipping.

How to get started with dropshipping business: Our experience

How to start a dropshipping business?

Ecommerce field is thriving. The growth of social media, mobile shopping, digital payments, artificial intelligence, big data, and personalized experiences are changing this business.

In particular, the dropshipping business grows really fast globally. It has huge potential because it is easy to start and run. People with any education and skills can do it. This is why we decided to give it a try and see what we can achieve.

Step 1. Dropshipping business research

How to start dropshipping? We started our journey with an analysis.

  • Can we run a dropshipping business?
  • Who will be our suppliers?
  • Will we find customers?
  • What do we need to launch this online business?
  • What technologies do we need to learn?

These questions are crucial. Without answering them, it is impossible to understand where to go next. You will need to do detailed research. As a result, you should get a clear view of your goals, opportunities, and challenges.

Step 2. Learning from competitors

This is tricky because not all ecommerce store owners openly say they are dropshippers. Still, any online store is a source of knowledge and can help you learn dropshipping tricks and strategies. Understanding how the store is designed and advertised can help beginners a lot.

We were inspired by the experience of Zappos. This is the biggest shoe and clothing webstore on the globe with great profit margins. It was an ordinary dropshipping store at first, but in 10 years Amazon bought Zappos for $1.2 billion.

Looking at others, you can learn a lot. For example, you can use someone else’s experience to improve your product page. Or, you can learn how someone promotes their store on Instagram and other social networks.

This type of information helped us a lot. It is important to rely on it when you have no experience yourself.

Step 3. Understanding the legal part of dropshipping: registering a company

Most businesses should be registered. For dropshipping business, this is not always necessary. It all depends on the country where you run this business, although technically it doesn’t really matter where to start dropshipping. As a beginner, you can start a business with no registration.

We learned it when we talked to AliExpress sellers. We wanted them to be our dropshipping suppliers. They don’t mind if you are a private individual and not a business.

As a rule, buyers also don’t ask about it. But it is important that you provide them with money back guarantee and free shipping worldwide. These options should be offered by your suppliers, so check if they can do it.

Step 4. Understanding the legal part: dropshipping taxes

Taxes are a vital part of every business. Dropshipping taxes exist in the form of customs fees. Customs fees are added to the cost of the item, and it is a buyer’s responsibility to pay them.

Customs fees are different in every country across the globe. This is why you need to notify your buyers about it. Ask them to check what the customs fees in their own country are. Your potential customers must be aware of the local laws and regulations, and they must pay customs fees if necessary.

Step 5. Choosing dropshipping suppliers

To create a dropshipping store, you need to find products to sell and their descriptions somewhere. But these products and their sellers should be really special. It is important that they meet some criteria.

The sellers, for example, should be ready and glad to work with you. They should deliver items to any place in the world. Also, they should agree to deliver orders without putting their own promotional materials in the packages.

After a long analysis, we decided to choose AliExpress as our source of dropshipping suppliers.

In addition, it is really important to choose the right niche. It means a lot to the success of your dropshipping store.

We have a lot of webstores, and all of them sell different products. Every niche for these stores was chosen with the same algorithm. It is a special mechanism we have developed ourselves when we started selling online.

Step 6. Understanding own interests

It is much easier to run a dropshipping store if you are deeply interested in it. So, we recommend that you think about your passions first.

When you have deep knowledge of your niche, you provide better customer service. Besides, if you like and understand your niche, you can pick the best items for your store. You can provide these products with top quality descriptions.

Your clients feel that you are passionate about your ecommerce business, so they trust you. Also, they know that they can get professional and detailed consultations.

Step 7. Defining the target audience

Who are your potential customers?

It is important to know your target audience. This is how you will promote and advertise your store more effectively.

It doesn’t matter what countries they are from. Dropshipping has a global reach, so you are not limited by a region. Instead, you need to know what they are interested in, and how you can attract them to your store.

Step 8. Exploring social networks

You need to know what online channels are the best for promotion. Do your potential clients use forums, blogs, and social networks? For example, if you know that your buyers prefer Facebook, you can efficiently advertise your dropshipping store in Facebook groups.

Step 9. Searching on AliExpress

When we choose a niche, we always go on AliExpress to check its potential. It means that we look at the number of products offered on the platform, the reputation of suppliers, and buyers’ feedback.

It is necessary to understand if we can find enough offers from this niche. These offers should meet some criteria (a big number of orders, positive feedback on the quality, good reviews about the seller, etc.). After all, we need to fill a store with lots of items, and we need to update our product range from time to time because it keeps our target audience interested.

Step 10. Checking the marketing potential

Can we promote this niche on social networks? Can we do something for its search engine optimization? Is the niche good for paid ads?

It is necessary to answer these questions when you choose a niche. If it has good potential for promotion, you will be able to attract more customers and earn more.

That’s why we have developed a detailed algorithm to check SEO potential of a dropshipping niche. It will help you find the best dropshipping opportunities from the point of view of promotion.

How to start a dropshipping business step-by-step

How to launch a dropshipping store?

When you create a store, it is important to make it convenient for your customers. We did our research and understood we can make something great.

This is how we developed the AliDropship plugin. It can help you create and run a fully functioning and professionally looking webstore.

Step 11. Buying a domain name

We use the GoDaddy service to buy a domain name. Choosing the name, we prefer something short and easy to remember. Besides, ideally, domain names should be identical to company names. Alternatively, you can include the most important keyword in the domain name. It will make it much easier for you to promote the store.

Step 12. Choosing a content management system (CMS)

There exist numerous content management systems. Simply speaking, a CMS is a solution that helps you create and manage content online.

When you develop a dropshipping store, it is really important to choose the right CMS (ecommerce platform). It should be functional, easy to understand, and easy to manage.

That’s why we prefer to work with WordPress. It is perfect for dropshipping stores because it is easy to run. Also, it is really functional and convenient for business.

You can also make it even more functional if you install plugins with additional features. The AliDropship plugin is a good example of such a tool. It was created by dropshippers and for dropshippers, so it has all the features you need to get started with dropshipping.

Step 13. Choosing a hosting solution

This is the necessary part of creating your dropshipping business. Web hosting is the service that you use to publish your webstores online and make it visible for Internet users. If you don’t want to do it all yourself, you can ask for professional help with hosting.

Step 14. Creating the store design

When the website itself is ready, you don’t have to do much with it. As soon as you install the AliDropship plugin, all the main things will be done automatically.

It is especially important for design. A webstore design means a lot for business success, but it can be tricky. People who have no experience in developing sites often have a lot of questions about making a good store design.

With the plugin, you can choose one of several themes available, and use it for your dropshipping store. All of them look nice and professional. Therefore, you can be sure that your store visitors will enjoy being on your site.

Step 15. Importing products

Later in this article, you will learn how to check product ideas and choose the right products.

The plugin allows you to import items from AliExpress automatically. You need to set the search parameters, and the plugin will do all the rest. So, you don’t need to spend hours on AliExpress to choose and import items to your store. You only need to spend several minutes and do a few clicks.

Step 16. Integrating multiple payment options

Your goal is to sell something to your store visitors. It should be convenient for them to make a payment. Remember that you sell your products to people all over the world!

That’s why you need to include several payment options. For example, our plugin accepts payments made through PayPal and major credit card processors.

How we do dropshipping

How to run a dropshipping business?

How does dropshipping work?

The most common questions we get are related to management and organizational issues. They may seem challenging for beginners. This is why it is so important to cover them.

Step 17. Choosing products

The quality, features, and price of the products you import to your dropshipping store are your competitive advantages. It is one of the main drivers of your business success. We have a full guide about choosing the perfect dropshipping products on AliExpress.

Generally, you need to check if you like the product description, its photos, and reviews from previous buyers. Also, it might be useful to order a couple of items for yourself. This is how you can check if you want to add them to your store.

Want to sell the hottest and most demanded items only? Receive WEEKLY updates on the most popular items on the market – and get every week’s bestsellers imported to your store AUTOMATICALLY!

Step 18. Choosing suppliers

Suppliers mean so much for the success of your store! AliExpress is different from major dropshipping platforms. The latter typically ask you to pay a fee to view suppliers’ contacts and their offers. However, on AliExpress, you can access all the necessary data for free.

So, AliExpress is a great place to search for dropshipping suppliers because you can see detailed statistics on every seller. This is really useful because you can check the feedback and performance of any seller you like. Also, it is really easy to contact sellers. When you communicate with them, you can understand if they will be good partners for you.

Step 19. Placing orders

When somebody buys something from your store, you need to give all the information to your supplier. The AliDropship plugin does it automatically.

It notifies the seller about the ordered product, its quantity, and the buyer’s address. It is all done by the plugin, so you won’t mix up anything. Besides, it is really useful when you have a lot of orders.

Step 20. Working with troubled orders

Sometimes it happens that our customers are mistaken. They provide incorrect names, surnames, and even postal addresses.

Sometimes they change their mind.

Some of them may ask for returns and refunds.

Sometimes they can’t track the package and say it is lost.

This is our job to be really polite and patient. We are all humans, and anything can happen.

That’s why we do our best to negotiate and offer several possible solutions. And of course, we have to contact the sellers and note them about the problems we have. It is necessary to provide top-level customer support if you want your business to grow and thrive.

Step 21. Preventing fraud

Internet fraud gets more and more widespread. We are always polite to our customers, but we are really attentive to their behavior.

If a customer tries to pay from several different credit cards, it is suspicious.

If all these attempts fail, it is suspicious.

When a customer uses a credit card that is different from his own name and country, it is suspicious.

If we have any doubts, we typically ask the buyer to send us an ID form. Also, we wait a couple of days before processing the order. If it is a fraud, the payment system will recognize it, and the order will be canceled.

In general, we recommend that you follow the instructions of your payment system provider. They have their own sets of rules for such cases, so learn them and stay safe.

How we promote dropshipping stores

Tips on how to promote a dropshipping website

Step 22. Working with SEO

Search engine optimization is really important in the dropshipping business. If you do it right, you can achieve great long-term results.

You need to think about SEO when you choose a dropshipping niche. You should also consider it when you choose the domain name, and when you write texts for the store. The more you work on it, the more visitors will find your store in Google search results.

Step 23. Using social media

Social media can drive lots of customers to your store. If you do it right, you can achieve a wonderful performance, and then sell your dropshipping store for a great profit.

We have tried and tested a lot of strategies to promote dropshipping stores on Instagram and advertise stores on Facebook. Our clients share success stories of dropshipping business and they show that promoting your dropshipping store on social media brings you great revenue.

This process takes a lot of time and effort, of course. But you can make it automated if you like. To do that, read our research and review of the Social Rabbit plugin that automatically makes promotional posts for your webstore in any social networks you choose.

Step 24. Learning about paid ads

To promote your store the fastest way, you can also use paid advertising like Google Ads and Facebook ads. If you use your money wisely, even more Internet users will learn about your store. We used paid ads to promote dropshipping stores, and the results are really impressive.

Step 25. Dealing with clients

We have already mentioned we try to stay patient and tolerant in every situation. But apart from that, we also do a lot to enhance our clients’ experience.

We create a positive atmosphere in our stores, and it makes them different from AliExpress. Our buyers can always count on professional and timely support. Also, we modify product pages of dropshipping stores to make it easy for our clients to get information and make a purchase.

Step 26. Thinking of product strategy

When we analyze what our customers like and want, we can use the knowledge wisely. We can add new products from time to time to keep the buyers satisfied.  Also, we monitor the market trends. This is how we learn that some new products appeared on the market.

Remember that it is necessary to advertise these products. If you add something new, make sure your store visitors and social media subscribers learn about it.

How we expand our dropshipping business

How to expand your ecommerce business?

The business should grow. If you stop working on your store, it will gradually wither. This is why our work never stops.

Step 27. Improving customer experience

You can do a lot to increase your customers’ engagement and motivate them to return to your store.

Make sure it is easy for them to navigate your store. Check if it is easy to make a payment. Don’t forget to include all the information on shipping costs and other delivery terms and conditions.

Also, always be honest about the delivery time. Remember that you need to notify every new client about it. People don’t mind waiting for their order, but they need to know the correct information.

Step 28. Adding new products

We already mentioned that it is really important to keep your store offer up-to-date. If you add new items regularly, your clients are interested in visiting your store again and again.

The bigger your product range, the bigger the average check. It means you can also add the products that are related to your niche, and your customers will also be interested in buying not just one but several products at once.

But we recommend following a specific concept when choosing new products. Always remember what the general idea of your store is, and don’t get distracted. It is especially important if you promote your site as a niche store.

Step 29. Creating new stores

When you launch your first dropshipping store, you don’t know much about management and promotion. But as soon as you get enough experience, you understand it is not really difficult to run such a store. It means you can use your knowledge to create more and more stores in other niches.

Remember that your ecommerce store is an asset. If you run it wisely, you can sell it for a good profit. We learned it from the experience of our client Alex who manages several dropshipping stores at once and sells some of them from time to time.

Step 30. Exploring

There is so much to learn! New business ideas, new niches, new traffic sources, new promotional methods, and many more.

Business and technology evolve every day, so you have a whole world to explore. Always look for something new, and don’t be afraid to try and test different things. This is the engine that drives you and your successful business.

These are the 30 steps that we took to get our impressive business results. We started from zero, and less than in 2 years we achieved the average monthly profit of $97,000. By 2021, the revenue of our dropshipping stores got to $900,000.

How to get started dropshipping using our experience?

Now, as you know our step-by-step process of launching successful dropshipping businesses, you’re probably wondering: how can you start a similar business, too?

We are excited to offer you 4 ways of becoming a dropshipping business owner!

  • Create a dropshipping store by yourself

Thanks to the AliDropship plugin we created as practicing dropshippers for our fellow entrepreneurs, you can launch a dropshipping store yourself even if you don’t have a technical background or any experience in website development. Installing the plugin even on the simplest WordPress site, you’ll get a fully functional dropshipping store that can accept incoming orders, transmit them to your AliExpress suppliers, and process your buyers’ payments! To see how you can launch your dropshipping business this way, simply read this article.

  • Order a custom store from our skilled team

If you want, you can safely delegate us all the technical tasks associated with a dropshipping store creation. Upon your request, we’ll make a unique custom dropshipping store and consider your individual preferences of its design, name, niche, product range, etc. As a result, as soon as we complete the development part, you’ll get a perfectly optimized dropshipping store ready to be put into operation immediately. Kindly read more about this offer here!

  • Get an exact copy of a store with a proven potential

If you don’t want to create a dropshipping store by your own effort, and don’t want to wait until we develop an individual custom version for you, there’s a simple and elegant solution!

Check out these Premium dropshipping stores: you can buy an exact copy of any one of them, and put this copied website into operation immediately, without waiting and wasting your time. Plus, with these stores, you won’t even be wondering whether your business will be successful: as you get a full replica of a well-performing store, you can be sure of its money-making potential. What’s more, you can even get the same marketing materials we used ourselves to promote these stores: check out the details here!

  • Buy an established business with a proven track record

If you like the idea of buying a ready business, but want it to be unique rather than copied one, check out the Established stores! They are also created, managed, and promoted by our skilled team, and they are only put on sale after they truly prove to be generating healthy profits.

Every store goes with detailed performance data, so you can view the stats and make a well-informed decision before purchasing an established store. In fact, by doing this, you’re safely investing in a highly profitable business that is ready to drive sales from day one. Just take a look at the details if you’d love to become an owner!

We hope our experience will motivate and inspire you to start your own dropshipping business in any way that is more convenient to you. If you have any questions, feel free to leave them in the comments section below. We wish you the best of luck on this road to success!

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The Secrets Behind A Winning Instagram Post Template For Your Ecommerce Business

More than 25 million companies worldwide are already using Instagram for business, and more than 200 million users visit at least one business profile every day.  Not bad, right?

Of course, Instagram is definitely a powerful marketing tool. That’s why it’s so important to be smart about generating posts that will help you promote your brand. You should create a content & design plan for your Instagram business account to attract potential customers and a loyal audience for long-term cooperation.

However, creating an attractive Instagram feed takes design skills. And besides that, you need to post at least once a day so that Instagram’s algorithms don’t throw you out of this game. And this will definitely make you feel nervous.

But don’t worry, our dear dropshipper! We will tell you how to create a winning Instagram post template, and also share useful resources that will make your life much easier. They will help you generate a lot of ready-made incredible images for your Instagram feed.

What to pay attention to when you’re making an Instagram post template?

1. Post format

Of course, the traditional format of posts that allows you to get likes and comments is still popular among business accounts. But don’t underestimate Instagram stories which have firmly conquered the marketing industry.

Instagram stories collage

As the statistics show, 500 million accounts use the Instagram Stories feature daily. So, when you’re creating your post, ask yourself if it deserves publication as a story or as a traditional post.

But when creating a template, do not forget about the size difference between the feed and the story.

Instagram post template sizes and dimensions comparison

You can also find ready-made templates on the Internet and customize them depending on your needs.

2. Images you use

If you decide that you don’t need photos for your Instagram feeds  – it’s okay! You can use text overlay on a solid-color background and create your brand on it.

Instagram post templates based on solid-color images

But if you prefer to use photos, then there are several options here. You can take a photo on your phone/camera or just borrow photos from your supplier and make sure they meet the criteria below.

You do not need to study photography at a professional level! It is enough to know a few basic principles of phone photography, and then great pictures for your business are guaranteed:

  • Use gridlines to balance your shot
  • Focus on one subject
  • Find different perspectives
  • Use leading lines
  • Look for symmetry
  • Keep an eye out for repetitive patterns
  • Avoid zooming in
  • Use natural light
  • Consider buying a mobile tripod
  • Clean your phone’s lens
  • Don’t be afraid to edit
  • Show what’s going on behind the scenes, the working process or team: it will always be interesting for your customers

Visually appealing Instagram post templates in a feed

3. Design elements

Don’t copy someone else’s visual content completely! This can undermine the credibility of your business.

Get inspired by studying your competitors, explore Pinterest for inspiration, so you can definitely find your own unique style.

Using various design elements for social media posts

4. Branded fonts

You can choose your corporate identity directly in the Instagram Story editor, or you can use apps to create Instagram templates (we’ll talk about them later). But the main rule is to use this font everywhere to make it associated with your brand.

An example of using branded fonts for social media posts

5. Branded colors

You don’t need to use every color in the rainbow. Stick to your brand colors that you use in your store. Try to focus on them as it will help you in promoting your brand in the long run.

An example of making a color-specific posting schedule

6. Advertising posts & info posts

For all types of posts, you need to use only high quality photos! And as for advertising posts, they should also be depicted in such a way that the functionality of the product is clear.

In addition to this, your brand voice is just as important as your brand look. Instagram captions can be up to 2,200 characters long, so you can talk about anything you want. But remember that without tapping, an Instagram user will only see the first two lines of text appearing in the news feed.

The optimal Instagram caption length is 125 characters for an ad and 138–150 characters for organic posts. Use it wisely!

Best apps to create a cool Instagram post template

Of course, you can make your own unique templates using Photoshop or another image editor, but you will spend a lot of time on it. There are a large number of design editors apps that offer free pre-made templates for creating content on Instagram, so you can easily save your precious resources.

Pre-designed templates can make the job of designing Instagram Stories or Feed posts much easier by taking out all the hard work of figuring out exactly where to place your text, image, or video.

1. Canva

Canva is free graphic design software that you can use online or in a mobile app, and it’s a dream for anyone who works with creating image content.

Examples of Instagram post templates made with Canva

2. Unfold

Another popular app is Unfold. It lets users add different borders and text to their photos. Unfold has a great variety of clean and modern templates. It’s now one of the most popular template apps for Instagram Stories!

Examples of Instagram post templates made with Unfold

3. Storyluxe

Storyluxe is the favorite of all business Instagram accounts. It is packed with a wide variety of dynamic Instagram story templates.

Examples of Instagram post templates made with Storyluxe

4. Made

Unlike most pre-made template apps, Made is equipped with customizable page backgrounds, 40 different colors, 80+ pattern designs, and 16 custom fonts to help you create perfectly on-brand templates with just a few taps.

Examples of Instagram post templates made with Made

Using an app to create Instagram Stories & Feed posts templates is a foolproof way to create some really stand-out content on-the-go.

Making a captivating Instagram post template: conclusion

Congrats! You’re all set to create and save a well-performing Instagram post template! Now, you can focus on attracting a loyal following without tediously designing a post from scratch every day. The main thing is not to be afraid to experiment: that’s how you will definitely gain experience and find your own unique brand style!

If you need expert assistance with your Instagram feed, you can ask our team to make  Engaging Social Media Posts tailored to your business. You’ll get a unique brand style based on your preferences, and you’ll be free to use it not only for Instagram, but also for Facebook and Twitter posts as well.

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