Category Archive : Industry secrets

13 Best Free WooCommerce Plugins That Upgrade Your Store

Managing your own online dropshipping business may be challenging unless you know what tools you can arm yourself with! In this article, we have collected the best free WooCommerce plugins that work for the benefit of WooCommerce store owners.

Online shopping market is constantly growing, and the competition is sharp. To gain the upper hand among online retailers, you should make your dropshipping store as user-friendly and functional as possible.

It might be quite a challenging task…unless you use special tools that extend the functionality of your site and improve its performance. Various add-ons can provide stable organic traffic from socials, promote your products, improve page loading speed, stimulate purchases, and whatnot.

But there are thousands of plugins and add-ons available on WordPress.org. How can you know what satisfies your needs in the best way? You hardly have enough time to try them one by one in order to find some gems in this pile.

The AliDropship team has eased the problem of this choice. Below, we will list out the best free WooCommerce plugins and extensions that can save you hours of routine work. Their unique features are really helpful for everyone who wants to boost sales of the WooCommerce dropshipping business. All of them are tested on our stores and fully compatible with AliDropship Woo plugin.

Best free WooCommerce plugins for ecommerce facilitation

Dokan

Dokan is the top marketplace builder plugin for WordPress powered by WooCommerce. With over 20,000 active marketplaces around the world, now it’s moving forward to power up the community of entrepreneurs through more advanced features and functionalities. You can turn your single WooCommerce store into a multivendor marketplace using Dokan in minutes. It has a stylish and user-friendly dashboard. It also comes with the Easy Order and Shipping Management System. 

Dokan made everything easy for anyone wants to start an ecommerce marketplace from creating a site to manage everything he/she could need to meet the success. Dokan offers dedicated store management for every vendor. So your vendor will be able to manage their stores on their own.

With Dokan, you can build a professional marketplace free of charge. The rich collection of Dokan’s extensions is fairly priced considering the feats they perform.

You can easily build a site like Amazon using Dokan and add countless vendors and brands. It’s a never-ending process. So your earning also will increase day by day. So now it’s time for you to make a decision and start your dream journey with Dokan!

DropshipMe

DropshipMe - free WooCommerce plugin

DropshipMe plugin is a groundbreaking solution for AliExpress dropshipping. It makes the process of filling your WooCommerce dropshipping store with the best and promising products from the most reliable suppliers as easy as ABC.

This free WordPress plugin suits dropshippers’ needs when it comes to product sourcing. It allows importing thousands of carefully selected and manually edited AliExpress bestsellers to your store. You can easily search, choose and import the best items from the huge and ever-growing database with dozens of thousands top selling products and add them to your store in one click.

Pro dropshippers handpick products and edit their titles, descriptions, images, variants, etc. manually. So, you can save tons of time on niche/product research and editing and enjoy your perfectly pre-optimized product pages without tiresome manual work. Just select a category, import products in a couple of clicks and start selling. Besides, the plugin has other useful features – product ratings and reviews, recommended pricing markup, etc.

Yoast SEO

This plugin is a must for every eCommerce entrepreneur who takes care of SEO. It is created to enhance all necessary aspects of your store’s SEO – and we don’t need to explain why it is so important for eсommerce websites.

The plugin performs thorough content and SEO analysis allowing to create more SEO-friendly texts. Yoast SEO is great for working with focus keywords. It automatically checks if your articles and meta tags include your focus keyword. You can preview the snippet to look how the webpage will look in the search results.

With Yoast SEO you can optimize your site structure using the options of cornerstone content and internal linking features. You can also set canonical URLs to avoid duplicate content and forget about Google penalties.

The plugin can be integrated with Google Search Console with allows to control your online store performance in the search engines and fix crawl errors. Besides, it is possible to manage SEO roles if your colleagues need to have access to specific sections of the plugin.

Top free WooCommerce plugins to improve visitor engagement

Abandoned Cart Lite for WooCommerce

Abandoned Cart Lite for WooCommerce

How often do your customers add some products to their cart but leave the store without completing their orders? You can solve this annoying problem with the help of the Abandoned Cart plugin. It creates automatic scheduled email notifications that remind the customers to return to your store and confirm their orders.

With this WooCommerce plugin, your customers can recover their abandoned carts at the touch of a button. When the customer recovers the order, you will receive an email notification.

The plugin can capture abandoned cart even if the user did not log in. A guest user’s cart can be held on the Checkout page, if the site visitor has already entered the email address.

The plugin provides one default email template, and you can create your own unlimited customized email templates. You can define time intervals to send repeated notifications as well.

Pixel Caffeine

Pixel Caffeine was made to manage Facebook Pixel and Facebook Product Catalog, as well as to create highly tailored custom audiences on WordPress.

The plugin is installed instantly, and then, you can track conversions, create custom audiences for various parameters, manage your product catalogs – and do all this in just a few clicks! Try and see for yourself: this is one of the most useful free WooCommerce plugins for your store.

With Pixel Caffeine, you can create audiences based on standard/custom events, referring sources, categories/tags of content, specific URL and many other parameters.

The plugin includes Facebook Dynamic Ads with WooCommerce. This option automatically tracks visitors based on what they viewed – product name, category or tags, and then dynamically retarget them with advertisements on Facebook or Instagram.

The plugin generates and uploads product catalogs on FB really quickly. It can also constantly sync your catalog with FB. Using the plugin’s advanced filters, you can select particular items for your product catalog to be promoted. All these features make Pixel Caffeine one of the most useful marketing tools.

WooCommerce Wishlist Plugin

WooCommerce Wishlist Plugin

WooCommerce Wishlist is an effective instrument that can increase the amount of your site visitors and convert them into regular clients. More conversions mean more sales, and your profits shoot up. Let’s see how it works.

Quite often, site visitors cannot (or don’t want to) purchase a product at once. But if they have an opportunity to save some products that they like, it encourages them to return to your site and complete the purchase. When the customers can add products to Wishlist easily, it may motivate them to buy even more things than they previously planned.

There is also an option of sharing wishlists. It’s very convenient for users who would like to give their friends some ideas of a gift. Every time someone shares a Wishlist, you have new potential customers without any efforts!

Great free WooCommerce plugins to improve your store appearance and visitors’ trust

FooGallery

A picture is worth a thousand words, right? High quality pictures can stimulate your store visitors to buy products as they provide deeper understanding of how these products actually look like. And everyone knows how impressive the images of satisfied customers can be.

With the help of FooGallery, you can enjoy all benefits of impressive pictures.  Albums are built in and activated as an extension. You can add and manage your albums as well as galleries using a special menu item.

FooGallery supports higher quality thumbnails on retina displays. Now you can forget about blurry thumbnails and be sure that your thumbnails will look great on any device.

Social Icons

Social Icons WooCommerce plugin

This add-on is designed to display different popular social icons via widgets and shortcodes. It allows you to select and change the optimal social profile icons sizes and shapes. The plugin supports lots of the most popular social icon profiles – there are more than 200 icons at your disposal.

The add-on is easy to use: you can quickly sort your social icons by putting them into the appropriate order, drag the widget in your sidebars, and change the settings directly in the widget form. You can also use the shortcode and paste it on your page, post or wherever you like.

High-class free WooCommerce plugins to manage your email marketing

Easy WP SMTP Plugin

This plugin for WooCommerce provides delivery of emails to your audience and prevents them from going into spam or junk folder. It configures and sends all outgoing emails via a SMTP server and can be used with Gmail, Yahoo, Hotmail SMTP servers.

The plugin allows connecting your WordPress store with a mail server to handle all outgoing emails. It looks like all emails come from your email account.

Easy WP SMTP has an option to enable debug logging to check if the emails go out successfully. It also provides an opportunity to specify a Reply-to email address.

Pepipost – free plugin for email marketing

Pepipost - free WooCommerce plugin for email marketing

Pepipost is one of the most popular email delivery services – and our favorite one. It is another free WooCommerce plugin designed for sending outgoing emails that helps to make sure your emails satisfy all filtering requirements.

All your email marketing efforts can fall flat if your emails go to spam or other unimportant folders. With Pepipost, your emails get right to your customers’ inbox. The plugin replaces the WordPress wp_mail function, using API integration to send emails from your WP installation.

Just enable your PHP-curl extension, go to the plugin settings page, set the Pepipost credentials, and select how your email will be sent – either through SMTP or API.

User-oriented free WooCommerce plugins for convenient store management

Advanced Access Manager

If you have a huge online store with several administrators, editors, authors, followers and other types of users, then you know how crucial it is to manage roles and capabilities. Advanced Access Manager is a powerful and flexible developer-oriented WooCommerce plugin for improving security and managing the access to the content of your WordPress site.

The plugin allows managing access to all types of the website content for different roles and users, define the default access to posts, pages, categories, etc. You can manage Backend Menu, Roles and Capabilities, temporary user accounts. Using the Backend Lockdown option, you can restrict access to the backend side of your online store for any role/user.

Such valuable features as 404 Redirect and Access Denied Redirect set the redirection area if the page does not exist or the access is denied.

If necessary, you can filter or replace parts of your content, define custom login and logout redirect for different roles or user, and all that. In other words, you can enjoy full control of your website.

Currency Switcher Plugin for WooCommerce

Currency Switcher Plugin for WooCommerce

This simple but useful extension has lots of features that are highly helpful for any international online store. For example, it updates currency exchange rates automatically. It can use the user’s IP or the chosen language to select the suitable currency. The original currency can be restores on checkout.

Prices in Currency Switcher for WooCommerce are set on per product basis. The extension provides the opportunity to place the currency switcher in different places and select various format options. Besides, you can add currency switcher as widget or as shortcodes.

WP Super Cache 

WP Super Cache is the number one WordPress caching plugin that speeds up and optimizes your WordPress online store. With WP Super Cache, your website will load faster as it will use less server resources.

The mechanism is the following: the plugin generates static html files from your dynamic WordPress website. Your server will serve that file instead of processing the heavier and more expensive WordPress PHP scripts.

The static html files will be served to the most part of your users (users who are not logged in, who have not left a comment on your blog or who have not viewed a password protected post, that amount to 99% of your site visitors). One cached file can be served thousands of times. Other visitors will get custom cached files according to the specifics of their visit. If they are logged in or have left comments, those details will be displayed and cached for them.

The plugin serves cached files in 3 ways with different speed. You can choose among editing PHP files and using simple mode. The latter is fast and very easy to set up.

WooCommerce dropshipping business owners have to solve lots of tasks every day. And it’s great that there are so many useful instruments that can save you countless hours of manual work. Try these free WooCommerce plugins and enjoy the precious time that you can spend more effectively and get higher income!

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What Will Ecommerce Look Like In The Future?

The world continues to shift and change with the ongoing COVID-19 pandemic, but as many of us have seen, life is starting to return to normal in some places in the world. However, at the same time, there are growing fears over a second wave of infections for the coronavirus. We’re all still in a time of unprecedented uncertainty – so where does that leave us with the retail sphere and the future of ecommerce?

As many of us may know, ecommerce has been hot for nearly a decade now, being cited as a reason for the decline in physical retail – but it has also taken a great surge in popularity in the past few months due to the coronavirus lockdown as people turn to online shopping while being quarantined in their homes.

So today, let’s take a prospective look at how the ecommerce sphere can change in the next few years!

What’s shaping the future of ecommerce?

For a start, we’ll cover some reasons as to why ecommerce can survive and grow in this period of the unknown, and how you can keep your online store afloat.

The industry will only continue to grow

ecommerce industry will continue to grow (eShopWorld)

Chart courtesy of eShopWorld.

It’s no secret – worldwide pandemic or not, ecommerce will only continue to lead the way for retail. For example, Irish ecommerce service eShopWorld has reported 109% total growth in year-over-year order volume for May 2020 and 77% growth from April for its clients alone; its stats represent shoppers from countries such as Mexico, Russia, Canada, and Chile. Imagine how those statistics translate over to larger online retail platforms. eMarketer predicts in the US, consumers will spend $709.78 billion on ecommerce this year, which is an 18% increase from last year. Of course, these jumps are due to the coronavirus, but again – with the market segment continuing to blossom, it’s safe to say that the future of ecommerce looks quite promising.

Mobile shopping is growing

Mobile shopping future

With just about everyone having a smartphone today, mobile phones are (and have been) a prime target for online shopping. Business Insider predicts that by the end of 2020, 45% of the total ecommerce market in the US will consist of mobile sales. The business-finance giant also notes that as of 2019, mobile sales had doubled since 2015 – imagine the growth moving beyond 2020.

This also means that it’s crucial to ensure that your online store is mobile-friendly. Having an app is also a growing trend, so that’s something to consider as well if your business can develop in that area.

And we’re all on our phones now, anyway

The Future Of Ecommerce: The Number Of Mobile Users Will Grow (Statista)

Chart courtesy of Statista.

Right. Chances are, you’re either reading this from your phone right now or checked your phone at least once in the last ten minutes. In fact,  Hackernoon found that the average American spends over four hours on their smartphone every day, and Inc. reports that we check our phones as often as 150 times a day. And mobile use will only continue to grow, with Statista projecting the number of worldwide mobile-phone users to reach 3.8 billion by 2021.

Essentials are still a priority (for now)

personal protection equipment in high demand

As we have noted in past blog posts, data-collecting sites such as Stackline have reported that items designated as personal protection equipment (PPE) and products to disinfect and clean will continue to hold prevalence and high demand. Aside from that, must-haves for bearable at-home living are also in high demand. And we can expect this to be a natural trend in lieu of a vaccine for the coronavirus (and this shouldn’t come as a surprise).

But also note as some countries and places start easing down on lockdowns, people’s desires may change as they are able to return to “normal” activity such as camping and shopping in public spaces. Gyms will start to open as will amusement parks and national parks. Whether it’s summer or winter where you are in the world, the slow return of the “normal” will bring with it demand for non-essential items. Which means, you can always shift your website’s product selection as you see fit (that’s the beauty of dropshipping). You can get some help on what niche you can establish your business in – or you can utilize our Premium Products subscription service to ensure you get the most in-demand items straight to your website’s backend dashboard weekly.

Luxury is not hot right now

Luxury is not hot right now in ecommerce

As many people continue to be laid off from their jobs, high-price purchases are the last thing on many people’s minds. From pricey designer shoes to sky-high luxury apartments, spending extravagantly is not “in.” Financial Times reports that high-fashion brands have estimated 2020’s losses to be in the $450 billion to $650 billion range when compared to 2019’s earnings (this is for items like posh clothing, watches, jewelry, shoes, handbags). So you can translate that market’s effects over to housing and other big-ticket items like expensive cars or pricey non-essential services or items. If your online store is geared towards more upscale merchandise, you may want to adapt to this trend of the ecommerce future and consider switching to something more affordable but of essential value to consumers.

Your competition will grow

Ecommerce Future: competition will grow

The lockdown of coronavirus has caused many big-name and small-name businesses to permanently close. But locking one’s brick-and-mortar doors doesn’t mean that a business is gone forever. In fact, many small businesses have seen success with apps and setting up ecommerce sites to continue business even after their stores have been affected by COVID-19.

Also, note that many companies will continue to develop convenient mobile apps to reduce physical foot traffic while maintaining contactless delivery during this time. What does this all mean? Consumers will have more options (sometimes literally right in their hands) for shopping. This means to have the winning edge, you’ve got to have a can’t-be-beat selection of items, low and competitive prices, and the quickest shipping or delivery time possible. It’s all about bringing more convenience and remote-purchase options now.

How can business owners make the future ecommerce trends work in their favor?

future ecommerce trends for business owners

Promote and be observant!

To beat competition, you have to be creative with your ads and social media strategy to entice shoppers who are shopping online or on mobile. We have some tips here and here for your Facebook ads and Instagram content. As for sales:

  • Observe your competitors and monitor your sales and prices to stay on-par with other websites in your industry.
  • Increase average order value; encourage customers to buy more in one transaction. Create bundles and promotional specials. Remember: consumers want value right now.
  • Long shipping times tend to be an issue in dropshipping, so take our advice here to see how you can shorten your supplier shipping time.
  • And of course, with the big dog Amazon, learn our tips to work your website around it to stand your ground.

SUMMARY: We’re all in a challenging time of the unknown, but we’re confident the online shopping world is not fading away anytime soon. And with the right positioning, prices, and convenience factor (remember to be mobile-friendly!), your business can ride the next few years with little worry. Be sure to stay on top of consumer demand though, as it can change with what’s going on in the world.

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AliExpress or Alibaba? Dropship With No Confusion!

Can you use Alibaba to dropship? What are the opportunities and limitations of this website? How is it different from AliExpress, and which of these platforms is more convenient for dropshipping business? Let’s figure it out!

Sometimes, AliExpress and Alibaba get mixed up. Entrepreneurs-to-be don’t see the difference between these platforms, and think that they can find dropshipping suppliers on both of these websites.

In fact, this is not entirely true, so let’s discuss it in more detail.

Why would anyone want to use Alibaba to dropship from?

The answer to this question seems to be pretty obvious: Alibaba is a eCommerce giant of a global importance. In 2017, it earned the status of one of the world’s top 10 most valuable companies, on a level with Facebook and Amazon. In 2018, it was calculated that Alibaba has the 9th highest global brand value, and the company’s revenue achieved an impressive 144% growth in the 2017-2019 period.

So, it might seem that Alibaba is perfect for a dropshipping store owner looking for suppliers – the platform has:

  • A large product offering

Alibaba, indeed, is one of the largest eCommerce websites in the world. Here, thousands of suppliers and manufacturers (mostly originating from China) showcase their offers and communicate with potential buyers.

  • Low product prices

The suppliers featured on Alibaba charge moderate prices for their products; plus, the bigger is your order amount, the lower is the price per one item.

  • Favorable business environment

Alibaba facilitates the communication between entrepreneurs around the world and allows easy, transparent transactions.

Still, when you consider the potential of Alibaba as the platform for dropshipping suppliers search, you need to remember: Alibaba operates as a B2B website.

What makes AliBaba inconvenient for dropship store owners?

The B2B (business-to-business) model means that end users (regular people who just want to buy something for their personal use) never participate in the transactions.

The deals are made on a corporate level: one company agrees to cooperate with another, and their partnership has a more or less official tone.

This is why you won’t see Alibaba ads in your Facebook feed or elsewhere: you are not the target audience of this platform’s sellers. Instead, the companies listed on Alibaba target other businesses, and obviously, it impacts their promotional and selling techniques.

To be more precise, one of the most important aspect of operations on Alibaba is its focus on wholesale activity.

Since Alibaba sellers are not attracting end users, they don’t see the need to sell one item at a time. Instead, they have a minimum order requirement. Simply speaking, the majority of the sellers will only allow you to buy items in bulk. So, you will have to purchase several hundreds units of the same item, keep them in stock in your own warehouse (if you have one), and then ship them to your customers by your own effort.

None of this sounds like a proper dropshipping business, right? It’s more like the usual reselling of the products that you physically possess, and, if you want to run an online business without inventory, Alibaba doesn’t suit you well.

Theoretically, you can try finding the products that don’t require a large minimum order. To do this, you need to put “2” in the “Min Order” field. On the search results page, you will see the products that can be ordered in a single unit.

But, sadly, in this case you won’t get an appealing price: since Alibaba is aimed on wholesale, the sellers set higher prices for smaller amounts of the ordered goods.

Plus, it’s simply not likely that large-scale manufacturers will be interested in your one-time orders of a single product; after all, they have joined this platform for a completely different reason.

Does it mean that it is entirely impossible to use Alibaba to dropship?

So, you can’t refer to Alibaba sellers as to your dropshipping suppliers, and you definitely can’t open your own dropshipping store within this platform because it won’t make any commercial sense.

Still, there are some indirect ways to boost your dropshipping business with the help of Alibaba:

  • Look for product ideas

If you have already tried all the ways to generate product ideas that we have shared earlier, Alibaba might become an interesting destination for your creative pursuits. Maybe, some of the products demonstrated on the platform will give you a brilliant idea of a moneymaking dropshipping niche!

  • Research the price levels

What is the average level of retail prices for the items demonstrated on Alibaba? Researching the offers with the minimal required order amount, you will get a general idea about the traditional price levels that are customary for this particular product type, and it will help you create your own pricing strategy.

  • Connect with the same sellers on AliExpress

Quite often, manufacturers are ready to sell their items to both the businesses and end customers. But, obviously, they choose different channels to target and reach these opposite types of buyers. As a rule, they use Alibaba to interact with companies, and they prefer AliExpress to contact private individuals.

So, if you like the product range of some particular Alibaba seller, contact this supplier and ask whether he or she has a store on AliExpress. There, it will be much easier for both of you to communicate on dropshipping terms. You can even ask the manufacturer whether it would be possible to produce custom-made items on your request and distribute them through AliExpress – what if it will give you an access to absolutely unique items?

Why would you choose AliExpress over Alibaba to dropship from?

Actually, we have already explained what makes AliExpress such a convenient platform for the suppliers’ search, but let’s go over the major points once again and compare this website to Alibaba.

What aspects help AliExpress stand out?

  • Convenient product search

Frankly speaking, you can easily get lost on Alibaba. Try writing the same product query in the search field on Alibaba and AliExpress, and you will instantly understand which of the platforms has a more convenient product filtering system.

  • Low prices even for retail

AliExpress is famous for its low prices. That’s exactly what makes is so appealing for private buyers all over the globe. Plus, it’s the perfect reason for you to consider adding these affordable product to your own webstore. You won’t even have to order hundreds of items to get these appealing prices!

  • No minimum order requirements

That’s probably the best thing for a dropshipping store owner. On AliExpress, you can order as many items as you need, and they will be shipped directly to your own buyers, so you won’t have to keep physical stock.

  • Customer-oriented communication

AliExpress was designed as the platform which connects manufacturers with end users. So, it allows regular customers to talk to the sellers freely and conveniently. You can count on a timely reply from an AliExpress seller, and, as a dropshipping store owner, you can even expect an easy refund procedure in case your customer gets a faulty package.

  • Less official terms of interaction

In the description boxes of many product pages on AliExpress, you will see something like “welcome, dropshippers”. It’s really illustrative: most of the local sellers are happy to cooperate with dropshipping store owners. This partnership gives them a constant flow of orders and is more beneficial that one-time purchases from usual end buyers.

Plus, you don’t necessarily need to have an official registration as a business entity. AliExpress is designed as a B2C (business to consumer) platform, and the local sellers easily accept orders from private individuals. This is why they will never ask you for a license or anything like that.

Now, you know more about the possible ways to use AliExpress and Alibaba to dropship. We hope the knowledge will be highly beneficial for your dropshipping business!

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Banner Blindness: Why Most People Don’t See Your Ads And What You Can Do About It

Digital marketing uses a rich variety of methods to advertise products and services to potential customers. However, the efficiency of these methods is strongly affected by banner blindness. Keep reading to learn what it is and how to overcome it.

If you promote your business online, you probably use a lot of digital ads including banners and pop-ups. But what if I tell you that the majority of people to whom these ads were shown up until now never saw them? They’re simply not noticing such elements, and this situation is widely known as banner blindness.

What is banner blindness?

Banner blindness is a term meaning that internet users ignore banner ads and banner-like information on webpages. It’s also called ad blindness. According to a study conducted back in 2013, 86% of website visitors experience the effects of banner ad blindness.

It can happen consciously or unconsciously and affects not only banner advertising but anything that looks like banners as well.

Why do people develop banner blindness?

It may seem strange that people ignore banners and other ad types, because such elements are made so that anyone could notice them in a moment. Bright colors, large fonts, eye-catching images – designers do their best to create the best banner ads possible.

But despite these efforts, many people stay inattentive to online advertising, and the average click through rate (CTR) of all ads equals 0.05%. It’s because this kind of behavior is learned through experience.

Try visiting any website (with all ad blocking tools turned off) and calculating how many irrelevant blocks there are. According to the market research firm Yankelovich, we used to see about 5,000 messages including ads every day in 2007. As for now, some say the figures have doubled but no official statistics is available.

With so much information around us, we have no choice but to learn how to skip unnecessary and irrelevant elements. Besides, people usually browse the internet in search of specific data and hate to be distracted with commercial information (especially when it’s irrelevant).

Another factor is our own experience with thousands of websites we have visited. Most of them have similar structures and layouts. For example, most people look for a web page’s logo in the top left corner of the screen. But this similarity has taught us where ads are usually placed.

How do you overcome banner blindness?

1. Keep content away from ads

Human mind perceives objects located close to each other as a single group with similar or the same functions. As a result, if a piece of content is placed near ads, this content is seen as another ad and is therefore ignored.

On this web page, there’s a high chance users will look at the top right corner, see the ad and decide that the whole section contains only ads. However, there’s a number of internal links, which site visitors will ignore because they saw the ad first.

So, to avoid this effect, don’t group internal links near ad banners.

2. Reconsider where you put ads

After years of browsing the internet, most people know exactly where typical site elements are located. Often banners are placed at the top of the page or on the right side of the screen.

So, in order to attract site visitors’ attention, you can experiment with non-standard ad placement. For example, it’s a good idea to try placing banners between blog posts.

3. Use native advertisements

Although I did recommend keeping content away from ads, placing an ad inside your content is another story. This method is called native advertising.

Users usually explore content by the F pattern. They read horizontally, then descend and repeat. And that’s where an ad can achieve the highest results – as long as it’s relevant to the content.

Native advertisements are materials that are placed among the content of a site and look like another piece of content. Promoted posts you often see on social media are a good example. The only thing indicating that it’s an ad is the ‘promoted’ tag.

That’s why promoting dropshipping products on social media is so efficient, especially when you use video ads.

4. Make ads less prominent

Another reason why native ads cause banner blindness less often than typical banners is because such ads often look similar or identical to other content pieces on the site.

When marketers started using the internet for advertising, they believed that an ad should look bright and eye-catching. Well, technically they were right. This is the first ever banner ad:

It’s click-through rate was 44% which is absolutely unbelievable nowadays. Back then, the idea was new and people were curious. But as more and more sites began to show unrelated banner ads, visitors learned to distinguish them from actual content.

As a result, if an ad has a prominent design which makes it very different from the rest of the site, there’s a high chance visitors won’t even look at it. That’s why it’s a good idea to conceal an ad as a part of the content by using similar style, the same colors, fonts, etc.

5. Experiment with sizes, colors and formats

The first banner was a success because of its novelty, which means ads won’t provoke banner blindness if you can make them non-standard. To do it, experiment with different ad formats, or use nontypical sizes, or use unexpected images, etc.

It’s really hard to give any advice here since the whole point is to create something truly unique.

6. Indicate benefits

Even if users do notice your banner, there’s no guarantee they’ll click on it. There could be many reasons why including the fact that a given banner is unrelated to the content of the page. But there’s something all bad banners have in common – they don’t tell people about the benefits of clicking.

Marketers differentiate features of a product and the benefits of using it. In short, features are what a product can do. Benefits are what buyers get from it.

The difference is huge as customers only think of benefits. And if you want them to click on an ad, make sure to promise them certain benefits rather than proudly describe how cool your product is.

7. Test options

Finally, make sure to use A/B tests on all options you have, be it banners’ location, formats, colors or anything else. You never know what will work better because it depends on your target audience and their expectations, your content and many other factors.

If you’re looking for an all-in-one solution for dropshipping business that helps you overcome the effects of banner blindness, AliDropship plugin is just what you need. Creating a store on its basis, you can enjoy a whole range of dropshipping themes specifically developed to make your store visitors excited with their on-site experience, and plenty of supporting solutions.

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100+ Best Clothing Suppliers For You To Safely Partner With

Are you running a clothing online store or just eager to start selling clothes? Or are you a regular buyer who wants to know which AliExpress apparel stores you can safely buy from? Then, this article is a must-read for you! We have prepared the list of 100+ best clothing suppliers for you to benefit from.

Life is all about reliable relationships. That’s why, both business owners and regular customers need to know for sure whom they can safely deal with.

And today it’s time to rejoice for those who buy and sell clothing. So we are going to provide you with a large list of the best clothing suppliers on AliExpress for you to do business with!

Why is it important to deal with reliable suppliers only?

When you start and run your own business, there are some aspects you should pay special attention to. And if we are speaking about a dropshipping store, one of the most important things is looking for reliable suppliers.

So why is it so important to deal with trusted suppliers only? Well, let’s find it out!

High quality products

Definitely, the main reason it’s necessary to deal with reliable suppliers only is the quality of supplied products. In fact, it goes without saying.

If you don’t pay special attention to the selection of suppliers you are going to work with, but start to interact with a random supplier, you risk having lots of problems. One of them is about the quality of goods. It is due to the fact that unfair sellers often cooperate with suspect manufacturers, whether we are speaking about clothing manufacturers or the ones of electronics, etc.

And then later on, it will snowball: if you deal with low-quality products, as a result you are likely to get a burst of requests for returns and refunds. Do we need to even explain why it’s not good for you as a business owner? Right, in that case, you’re supposed to lose not only lots of effort and free time, but also big money you could easily earn.

However, if you deal with trustworthy vendors, you have every chance to avoid these problems!

High-quality products are your key to success! If your customers are satisfied with the products they have ordered, they are likely to come back to your online store again and again, tell their friends about you, and so on. It’s crucial for retail customers to deal with reliable and time-tested online stores only, isn’t it?

BTW, in case of a limited product range in your online store, we can recommend that our clients make sure the quality of products they are going to sell are high enough. As a rule, it doesn’t take you lots of money to buy these products for yourself, but you will know for sure all the pros and cons of products you offer.

Predictable delivery time

Here is one more reason for a business owner to interact with trusted suppliers – it’s delivery time.

In practice, delivery time is extremely important for dropshippers since the faster their customers receive orders, the happier they’re going to be with online stores. And what could be more crucial for the credibility of your online store than satisfied customers?

So if you deal with random suppliers, you risk not only providing your customers with low-quality products, but also offering unsatisfactory shipping options.

But how to let your customers receive their packages as fast as possible? Actually, there is nothing challenging about it. Check out this article on figuring out the best shipping terms for your customers!

Easy returns and refunds

Moreover, the selection of suppliers to deal with can influence your return and refund policy heavily. Sure thing, if you sell low-quality products you risk to have lots of unsatisfied customers who are eager to get a return or refund.

However, untrustworthy suppliers are highly likely not to provide your customers with substandard goods only, but give up refunds and returns. Yes, such things do happen.

Meanwhile, if dealing with time-tested vendors, your customers are already supposed to be satisfied with the products you sell. Beyond this, if necessary, such sellers are always ready to easily ensure a return or refund.

So is it clear now that if interacting with random suppliers, you risk getting no income from your business?

Well, if you want to let your business thrive, all you need is to work with time-tested suppliers only. In that case, you are supposed to easily avoid all these challenges.

But where to find the list of trusted suppliers? Luckily, AliDropship comes to the rescue as always!

Best clothing suppliers

We know for sure that the choice of suppliers is extremely important for dropshipping store owners. But in case of clothing dropshipping stores, it’s crucial. It’s due to the fact that besides the product quality, delivery time, and so on, it’s also essential to let your customers easily choose the necessary size.

So you need to pay special attention to the fact that the supplier you’re going to deal with has a specific size chart. Ideally, it’s supposed to be accurate and match real sizes. In practice, clothes often tend to be smaller or bigger than it’s noted. That’s why it’s crucial for you to interact with time-tested suppliers only.

But where to find a wholesale or retail supplier to deal with? You can look for reliable suppliers manually – but be ready to invest some time into it.

Or, as a convenient alternative, you can turn for a ready and FREE solution!  Since AliDropship always tries to facilitate its clients’ business processes , our team has created a database of bestsellers, most promising niches, and time-tested suppliers – it’s AliDropship Insights. And it provides our clients with credible, useful, and profitable information on a lifelong basis!

That’s why you don’t need to spend your own resources on the selection of wholesale and retail suppliers. All you need is to sign in and use the AliDropship Insights for the benefit of your business!

AliDropship Insights include lots of trusted dropshipping suppliers who are ready to provide your clients with electronics, sporting goods, pet products and so on. And if you run a clothing dropshipping store, this is a boon for you!

So do you want to know which clothing suppliers you can safely deal with? It’s due to this reason we have prepared for you the list of 100+ reliable and time-tested retail and wholesale clothing suppliers. Here they are!

Women’s clothing suppliers

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Women’s outerwear suppliers

outerwear suppliers

Men’s clothing suppliers

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Kids’ clothing suppliers

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Sports clothing suppliers

sports goods sellers

Street style clothing suppliers

street style clothes vendors

Urban style clothing suppliers

urban style clothes vendors

Military clothing suppliers

military clothing suppliers

Party dresses suppliers

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Printed T-shirts suppliers

t-shirts suppliers

3D printed clothing suppliers

best clothing suppliers

Leggings suppliers

best clothing suppliers

Socks suppliers

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Wedding dresses suppliers

wedding dresses suppliers

Tie dye clothing suppliers

how to find suppliers

And this is not an end! Insights from AliDropship can ensure a much longer list of clothing suppliers to use for the benefit of your business. Beyond this, it’s definitely a must-have for you since it’s also absolutely free of charge.

Final thoughts about clothing suppliers for business owners and regular customers

Since sometimes it’s challenging or resource-demanding to find reliable vendors for your business, AliDropship has launched its large database of the best-selling products, most promising niches, and trusted suppliers – it’s AliDropship Insights. Lots of people have been already benefiting from it, so don’t miss this opportunity, it’s absolutely free!

And if you are running a clothing dropshipping store, this database is a must-have for you since besides the quality of products you sell it’s important for them to meet the size charts.

Well, are you running a clothing dropshipping store or just eager to start your profitable ecommerce venture? Do you search for reliable clothing suppliers? For this and much more, you can easily use our large and absolutely free database – it’s AliDropship Insights.

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What Ecommerce Business Owners Should Invest In Right Now

The events so far of 2020 have been really unpredictable. It seems like even a psychic wouldn’t have been able to see what was coming. If you’re the owner of an online retail business, you may have been lucky with not needing to close up your store (if you don’t run any brick-and-mortar stores, that is), but you definitely may have had to make some ecommerce investments into adjusting your business strategy and offerings during this time. Like with restaurants having to move into to-go catering or to-go orders only, businesses always have to adapt to change. Skew your product offering to something more in demand, reposition your brand to align with a change in social belief.

We’re not able to tell you with a 100% accuracy how the retail scene will be like a year from now, but we’re able to take some wide, cautionary steps to adjust to what is currently in demand. Luckily being online, you are able to flex more with your operations, and if you’re in dropshipping, you have an upper hand in pivoting towards different items without being held up with unsold inventory.

Today, let’s take a look at what an online retail business owner should invest in during this time. From products to security and service, we’ll cover some bases and give you examples of the most beneficial ecommerce investments you can make.

Socially responsible ecommerce investments to consider in 2020

Focusing on essential items 

As we know, global economies are down, and consumers are being more savvy about their expenditures. Luxury items and nice-to-haves are not at the top of the list for most people right now. Items pertaining to sanitization, personal protection equipment, and well-being are big sellers right now, according to Stackline. Some item categories include:

  • Cleaning supplies
  • Disposable gloves
  • Cough and cold items
  • Computer monitors and accessories
  • Packaged food
  • Weight training equipment

Although we can’t predict how consumer demand will shift in, say, six months later, it’s safe to assume that many people will continue to care about hygiene and self care as a COVID-19 vaccine is not yet available.

If you are able to shift your website’s item focus or feel like completely changing your business to cater to one of these in-demand product categories, right now is probably the right time to make these ecommerce investments. You may have already heard of fashion design houses and breweries shifting their business to focus on using their materials to create face masks and disinfectants and sanitizer.

Remember: the great thing about utilizing dropshipping for ecommerce is that you can switch your product when you need to. Were you selling backpacks and gear for air travel but want to move over to electronic accessories for a safer long-term niche? Take some steps to shifting your business.

And if jumping niches is too much work, get in on our Premium Products service, where we send current in-demand products straight to your WordPress dashboard every week. It’s an easy and less-costly solution to help you bring relevant traffic to your website.

Giving freebies

Ecommerce investments: giving freebies

Grooming company Clark’s Botanicals gives away sanitizing spray.

Empathy goes a long way right now. If you have ways to give away essentials as a gesture of kindness, definitely include them with your orders. Whether it’s a roll of toilet paper or hand sanitizer (as shown with Clark’s Botanicals), an act of care for your customers can make a deep connection in a time where safety is of the utmost importance. Having a giving heart is one thing ecommerce business owners should invest in right now.

Sleepwear brand Magnolia Lounge gives away face masks with a minimum purchase amount.

We also see brands going to face-mask route, like Austrailian unisex PJ brand Magnolia Lounge giving away a ten-pack of face masks with every purchase over $99.

Being charitable

Ecommerce investments: raising awareness

Adidas dedicates a page on its website to coronavirus.

Aside from garnering sales, another essential way to build a responsible and conscious brand today is to be socially aware. If there are organizations your brand can donate a percentage of every purchase to (or just a lump-sum amount to) for fighting COVID-19, that’s something you can consider.

You may not be a global multi-million-dollar brand like Adidas, but you can take cues from how the company dedicated to building awareness towards giving back to everyday people.

Adidas utilizes a fundraiser and purchase-and-donate item to raise money.

You can also invest in working with fundraising organizations to give back to people in need. Start by doing some research on sources such as Give.org or Charity Navigator.org for what suits your business, and get in touch with someone from the organization to set up your cause. We show here how Adidas launched a fundraising campaign and created masks that could sell and give a portion back to a global organization.

All-time-favorites: ecommerce investments that bring benefits in a long term

Informative (and cool) social media content creation

Ecommerce investments: content creation

Crafting-goods store JOANN uploads a tutorial on mask-making at home.

Video has been the king of digital entertainment for over the past two decades now. Great, engaging video is essential for any brand’s social media efforts. But during a time where more and more people are turning to platforms such as YouTube to escape the everyday, there’s an opportunity to reach consumers with branded content that helps them stay safe, connected, and occupied during lockdowns.

We show here how American-based crafts store JOANN used a DIY face-mask tutorial to help people create their own personal protection during the coronavirus pandemic. The video is helpful to people of all ages and backgrounds, but is particularly great (coincidentally) for the chain store’s demographic of crafty creatives.

On Instagram, Universal Studios Hollywood announced a watch party to engage with fans.

Another example shows how Los Angeles-based theme park Universal Studios Hollywood organized a live watch party for one of its big-hit films, 2015’s “Jurassic World.”

The amusement park lit up its Twitter account with engaging content during the party.

By utilizing play-by-play reactions to scenes, cool GIFs, and polls to interact with fans of the epic dinosaur movie and fans of the theme park, Universal Studios Hollywood created a fun escape from the mundane everyday.

Wondering how online business owners should invest in social media content right now? Well, to create a high-quality video like JOANN or rich interactive content like Universal, you’ve got to spend money on a good camera and have a good team (or a solo social media maven) to produce this content. And money aside, time is also an investment into planning these types of cool bits. Furthermore, creativity is also an investment of yours, and it is important to come up with relevant content during this time.

Customer service improvement

U.K.-based retailer Tesco responds to a customer complaint.

It seems like a no-brainer, but during a time where online orders and to-go orders have surged  a whopping 248% according to Digital Commerce 360, it’s more important than ever to emphasize good customer service. Whether you can afford to hire a customer service team or just have two people handling inquiries and issues, now is not the time to cut back on this line of service and work. Being responsive and helpful go a long way in earning customer trust and loyalty during a time where many people are still trying to make ends meet and just trying to get essentials (or non-essentials to stay sane) home.

We show above how England’s superstore chain Tesco handled a customer complaint on Twitter about a poor delivery experience and communicated clearly to resolve the issue.

A stable and secure server

Security badges are essential, like these on our AliDropship mainpage.

As online sales surge and traffic surge, you want to make sure the website server you have is in good shape. And in general, it’s smart to perform data and server/host checks regularly to maintain website health:

  • Whether manually or by cloud, backing up your website daily is crucial to restore data and files in case of a crash. We recommend setting automatic backups once a day.
  • Check your data capacity. If you’re experiencing slow load times or errors, your data could be running low if your website is very congested. You can optimize by reducing image size or for more data, by upgrading your data plan with your server.
  • Maintain your website’s security by taking care of your security certificates. Letting these expire will not only leave customers on edge, but put your website at risk for hacking and third-party attacks.
  • Update your plugins for optimal website performance. Platforms like WordPress have auto-updating of plugins, but it pays to be extra careful in case you are utilizing something that doesn’t automatically update.

If you have to pay more money for a more comprehensive or robust security package or server data, do so. These components are what make your website possible to run, so it’s wise to invest in these and not skimp.

SUMMARY: Even in the most uncertain of times, the basics of running an online business remain: make the experience enjoyable with good customer service, relevant products and solutions, and engaging content. You may have to skew your business product or rework your offerings, but it may be necessary to ensure enough profit. It’s also a good time to consider donating to relief organizations to build a responsible brand that will resonate with people. Focus your ecommerce investments on maintaining a great customer experience with added compassion and empathy for success that can withstand anything going on in the world.

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Traditional Marketing VS Digital Marketing: The Differences You Must Know

Lots of seasoned entrepreneurs know a thing or two about how to promote products to people and turn them into customers. But if you’re going online, you’ll have to use digital marketing which is sometimes quite different from the traditional approach. In this article, we will compare traditional marketing vs digital marketing.

Are you moving your business to the internet? Or have you decided to launch an online store? In any case, in order to reach potential customers, you will have to implement various digital marketing methods.

If this isn’t your first business experience, you may know how traditional marketing works. However, the rules are somewhat different on the web. But before moving on to these differences, let’s define what we mean by traditional and digital marketing.

What is traditional marketing?

Traditional marketing involves conventional promotion channels and methods such as TV and radio commercials as well as various physical forms of advertising – billboards, flyers, brochures, magazines, newspapers, etc. In simple terms, one can define traditional marketing as offline promotion.

These methods are still widely used by all businesses. We see such ads when walking the street, when watching TV, seeing a print ad or when reading magazines.

What is digital marketing?

Digital marketing uses the internet as its only communication channel. Digital ads are mostly placed on websites and on social media. This form of marketing involves banners, pop-ups, emails, sponsored posts, etc. You could call it online marketing.

Although digital marketing and traditional methods use different channels, their basics are mostly the same. Moreover, offline businesses often combine these approaches in their marketing campaigns.

Still, digital marketing has a number of important differences compared to traditional marketing.

Traditional marketing vs digital marketing: things you should know about

1. Digital marketing is less personal

Not all but some methods of traditional marketing include personal interaction. Consulting a potential customer in a store, or cold calls, even distributing flyers allows people to communicate with customers directly.

In digital marketing, it’s impossible – unless you convince a person to give you his or her phone number and then call. But in this case, it’ll be a traditional marketing method.

The only ways to communicate with potential clients in digital market is through emails, messages and chats. Although it’s still a form of communication which can and does work most of the time, the lack of personal experience is a disadvantage.

On the other hand, newsletters can reach a far larger audience than cold calls, for example. Furthermore, marketers develop and use various personalization methods as well.

2. It’s more intrusive

Whatever channel you use to reach your potential customers, they might view these messages as excessive or invasive. But if you compare traditional marketing vs digital marketing, you’ll see that the latter can be much more frustrating.

When you watch TV, you sort of expect to see a number of commercials. When you get a phone call from a bank, you already know what they want. It can be annoying, but in most cases, people are prepared for it.

But when you scroll a website reading an interesting article and a pop-up covers the whole screen, you don’t always anticipate this marketing move. Or when a targeted ad follows you the whole day and offers you something you’ve already purchased, you might start feeling it’s a bit too much. This is why online marketers need to be so careful about their promo decisions.

3. Digital ads can be skipped

You can’t skip TV or radio commercials as well as miss a billboard when driving a highway. Of course, you don’t have to look at the billboard, but it’s still there.

On the other hand, certain digital ads can be skipped or shut down – pop-ups, video ads, banners. Yes, there are technologies that don’t let you do it: for example, ads on YouTube can be skipped only 5 seconds after they start and there are ads which you can’t skip at all.

However, such tricks made a lot of people use various ad blockers which remove all or most ads from websites completely. According to Statista, more than 25% of internet users in the United States used ad blockers in 2019.

In other words, in digital marketing, one must be more cautious about how to make an offer so irresistible that potential buyers don’t want to skip it.

4. Some digital ads are easy to overlook

Another popular problem for any digital marketer is banner blindness. Even if people don’t use ad blocking tools, 86% of internet users simply don’t see banners, don’t notice them at all.

You could say that we don’t really stare at billboards either, but there’s an important difference. On the streets, you just walk somewhere and your mind is usually not busy with anything except thoughts on what you’re going to have for dinner.

So, when you see a billboard, you might as well take a look.

But people usually visit websites in order to find information, instructions, guides, statistics, etc. They have a clear goal and don’t want any distractions. With time, we all got used to banners and ads, so now our minds simply ignore these elements like a background noise.

Therefore, if you compare traditional marketing vs digital marketing, catching users’ attention is much more difficult in digital. On the other hand, thanks to much larger audiences, even low click-through rates can result in lots of sales.

5. Users can respond

A person who didn’t like a TV commercial usually has to bear with it. When you see an annoying ad in a magazine, you usually keep it so yourself. But on the internet, there are many ways to express your opinion.

For example, in social media marketing and content marketing, potential buyers can and do write comments right away after “consuming” the materials.

The internet provides marketers with a 2-way communication channel, but it’s also a double-edged sword. I’m not saying customers never complain offline. It’s just that the internet provides easier tools to complain. And everyone including other users can see the complaints unless you learn how to deal with angry customers.

Despite all these challenges, digital marketing has a number of important advantages over traditional advertising methods which makes even offline companies implement it in their promotion strategies.

What are the benefits of digital marketing?

  • Perfect for online businesses

Digital marketing is a reasonable and logical way to target customers of ecommerce businesses. Even though you don’t have to limit yourself to these methods only (check this awesome dropshipping success story as a reference), you’d obviously use internet to drive users to an online store 🙂

  • More time-saving in comparison to traditional marketing

To arrange your ad placement in a posh beauty magazine or on a popular TV channel, you need to start planning months prior to your campaign, and spend weeks on the promo materials production. At the same time, a high-quality digital banner can be made in 2-3 working days while a catchy video ad for Facebook and Instagram can be created within just 5-10 working days. The difference is obvious, and the best part is, you don’t even have to buy ad space in advance!

  • Larger audience

Traditional marketing efforts can be aimed at a local audience only. For instance, only locals can see a billboard. Of course certain types of marketing methods can affect much more people at once – for example, TV commercials during international sports events.

Digital ads, however, are available to all people on the planet as long as they understand the language. That’s why, for example, launching and promoting an international dropshipping business is perfectly manageable – and even quite easy.

  • Lower costs

Another advantage of digital marketing is its relatively low costs and your flexibility in planning them. Check out this in-depth article on planning your marketing budget to see our point!

  • Trackable results

Finally, it is easier to measure the results of your efforts compared to traditional marketing methods. In SMM and email marketing, PPC and other digital methods, one can see results almost immediately while in traditional marketing, it takes days and weeks.

When comparing traditional marketing vs digital marketing, you must remember that you don’t have to choose between the two. Many companies combine these approaches to achieve maximum results. And even if you are a newcomer to digital marketing and have little experience, you can always count on our professional assistance

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Subscription Business Model: How It Works And Helps You Thrive

Are you an ecommerce entrepreneur interested in increasing the revenues of your online store? Don’t you know how to make your business bring you additional profit on a long-term basis? If so, it’s high time to learn more about the subscription business model!

Nowadays the ecommerce sector is growing rapidly. That’s why it provides you with lots of options to expand your business.

Certainly, if you are running a dropshipping store, it’s a feather in your cap. You have all chances to build your own financial empire, especially in case of following the recommendations we are happy to give you.

However, if you’re looking for additional ways to increase your profits and focus on long-term benefits, we would like to recommend that you consider setting up a subscription business model!

How does the subscription business model work?

subscription business model

Well, are you interested in increasing the income from your online store, but it’s the first time you’ve heard about the subscription business model? If so, that’s all right. In this article, we are going to tell you in detail what it is and how it works.

The subscription business model is a scheme in which a consumer pays a recurring price for using the product or service each week, month, year, etc.

How does it work in practice? In fact, there is nothing challenging about it.

Let’s try to describe the subscription business model in the service sector. For example, you’re running a TV channel that provides its viewers with early access to new movies.

Actually, it’s a little bit annoying to search for and buy a new movie since it takes you time and effort. So you offer your clients the access to new movies and series in exchange for a subscription fee. And everybody’s happy!

Certainly, this scheme can vary and it depends upon the niche you deal with. However, its basis is all the same for both Internet service providers and car manufacturers.

And now you may ask a reasonable question: why is this model so profitable for you as a business owner? And why will a consumer overpay for this?

Here comes one of the main advantages of the subscription business model: both business owners and consumers can significantly benefit from it!

Subscription business model for a dropshipping store

get extra income

At first sight, it’s hard to imagine how you can apply the subscription business model to your dropshipping store. However, experience has shown that it not only works, but it can also bring you a lot.

For instance, you’re running a jewelry dropshipping store. If so, it’s definitely the one for the subscription business model!

You can easily offer your customers the following service: a subscription to jewelry from your stylist!

How is this subscription service going to work?

So you launch an ad campaign that is to tell your potential customers that each month your highly-qualified stylist is going to choose a set of cool jewelry. And those who subscribe to this service will receive such new sets on a monthly basis. Great, isn’t it?

For a customer, it means convenience and effortless reception of hype and trendy products on a regular basis, and for you it means a stable and predictable source of extra income.

Subscription business model: what are the benefits?

subscription business model

Now you know well how the subscription business model works with dropshipping. However, you may ask if it’s profitable for a business owner? Let’s take a look at the benefits this strategy gives you!

  • Predictable income

The subscription business model can provide you with an income on a permanent basis.

For example, you are selling a particular product. When an Internet user comes to your website and makes a purchase from you, it’s a one-time benefit for you. You can’t be sure that this very person will come back later and make one purchase in your online store. You should definitely make an effort for this.

The main advantage of the subscription business model is that it takes you an effort to attract a customer only once. Then, this person is supposed to bring you money on a long-term basis. In fact, you can benefit from this over months or years, as long as the product you offer is interesting for your clients.

  • Familiar terms

Here comes one more advantage of this model: it’s well known to people from lots of countries. So you don’t need to explain how it works to your customers.

Actually, this business model is widespread all over the world. And nowadays it’s used for business expansion not only by smartphone app developers, but even airlines!

For you as a business owner, it’s essential because your potential clients know all the advantages of subscription products and services. So you’re highly likely to convert as many website visitors as possible without extra effort!

  • Chance to keep working with a client

What’s more, please pay attention to the fact that this model lets you keep working with a client. It means you can try to interest them in other products or services and increase your income!

So we have highlighted the main advantages of the subscription business model. However, in practice, there are a lot more of them!

Well, should you leave all the rest and set up the this model in your dropshipping store? Actually, that’s not a good idea to solely rely on the subscription business model when running your dropshipping store. We recommend that you treat it more as a source of additional income, and consider some important aspects of this strategy.

What to pay special attention to when setting up the subscription business model?

get extra income

To make the most out of this strategy, take into account the following:

  • Your business niche

The most important thing for you as a business owner is to understand that the subscription business model can’t suit all the niches. The following niches suit this model perfectly: makeup, shaving stuff, perfumery, stationery, accessories, etc.

  • Getting customers

Right, your customers will bring you profit on a long-term basis, but you need to attract them, at first.

How to do this? Since the subscription business model is widespread all over the world, you should understand there is a high competitiveness. However, if you ensure an interesting product at a reasonable price (meanwhile, profitable for you), you are highly likely to succeed!

  • Rate of return

Now let’s talk about expenses and income. How much should your subscription cost to remain lucrative for you?

Obviously, this subscription should pay off as soon as possible. But please pay attention to the fact that it should be not only profitable for you, but also appealing for your potential clients.

So we believe that the cost to engage customers and buy the very product should be paid off in no more than 3 month. Otherwise, you risk a lot.

If you wonder why it’s going to be unprofitable for you, don’t remember that you also need to keep your clients.

  • Customer retention

As we have already mentioned, you need to keep your clients subscribed to your service at least for several months in order to pay off your expenses.

That’s why you should pay special attention to the selection of products for your service: offer something new, improve the quality, etc.

  • Shipping

You need to find one or several products you’re going to provide your clients with. So why does shipping matter a lot?

In fact, small stuff costs a penny. So they are extremely lucrative in terms of the subscription business model. However, their shipping costs often exceed their initial price.

And if you are going to offer your clients one product, it’s not so important. But if we speak about a set of products, it would be a great idea to find a supplier that has a wide range of products. In that case, you can try to cut down shipping costs.

Subscription business model: final thoughts

So let’s sum up why the this model can be lucrative for you.

  • Whom does the subscription business model suit more?

It is supposed to suit those entrepreneurs who look for ways to get additional sources of income and want to make the most of their businesses. However, if you want to build your dropshipping business solely on the subscription model, please note that it’s not a good idea.

  • How profitable can the subscription business model be for a business owner?

It can serve you as a stable source of income on a long-term basis. All you need to do is to offer an interesting product at a relatively low price.

  • Which niches suit the subscription business model more?

If we speak about the subscription business model, not all the niches can suit it perfectly. You can easily rely on it if you deal with the products your customers have to permanently resupply: makeup, jewelry, shaving stuff, etc.

  • How fast should the subscription pay off?

In fact, the sooner the better. But please note that if it takes you more than 3 month, you risk a lot.

So if you’re an experienced dropshipper and you’re eager to make the most of your business, the subscription business model can be an interesting solution to diversify your offering. Just pay special attention to the aspects we highlighted, and you’re good to go!

And if you still miss a chance to become a 100% owner of a lucrative business, it’s high time for you to start your dropshipping journey!

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Where To Pick Up The Most Profitable Products For Your Store?

Are you on the verge of starting your dropshipping business or running an online store already? Do you want to pick up the most profitable products for your ecommerce venture? If so, consider our new service – it’s Winning Product & Ad Strategy.

In your opinion, what can play a crucial role in your ecommerce business success? Right, it’s all about choosing products you are going to sell.

So, how to find products to sell in your online store? In fact, there are several ways for you to do this. It depends on the time and efforts you’re ready to spend on this process. And in some cases, the less time it takes you, the more profit you can have, as a result.

Do you want to know how it’s possible?

How to pick the most profitable products to sell online?

most profitable products

The selection of products to sell in your online store is the core issue in your business success. It means that if you include items that are not in demand in your online store offer, it won’t bring you a fortune.

Luckily, the dropshipping business model doesn’t imply any massive investments when starting your online store. That’s why you are not supposed to lose funds, etc. All you risk is your effort and time. And in some cases, time is more valuable than money.

So how to find products for your online store? Where to pick up only the most profitable products to sell online? And how to get a sales onslaught and significantly increase the profit margin of your online store?

In fact, there are several ways for you to find trending products to sell in your online store. First of all, you can do it yourself.

Recently, we have described the process of searching for promising ecommerce products for your online store in detail. However, pay attention to the fact that it’s going to take your lots of time and effort.

So in order to let you save these valuable resources, meanwhile, be confident in the positive result, AliDropship is happy to provide you with several options. You can find their brief overview in one of our previous articles. And today we’re going to refer to one of them – it’s Winning Product & Ad Strategy.

Winning Product & Ad Strategy: your win-win solution to get the most profitable products on an individual basis

most profitable products

The thing is, not all the products you want to sell can be promising for your business. Definitely, it will be challenging for people with no experience in ecommerce to find the most profitable products for their ventures on the first try. But if you follow the pro tips from AliDropship, you are likely to succeed.

However, please note that our experts have been dealing with this every day over the years. We spend lots of time and funds to look for and test hot products in our own dropshipping stores. And due to this experience, we have developed a gold mine strategy for searching for and promoting these products.

That’s why if you are not ready to spend lots of time and effort on this process, meanwhile, eager to pick up the most profitable products that let you take your ecommerce business to a whole new level, this is a high time to get the Winning Product & Ad Strategy service.

What is the Winning Product & Ad Strategy?

In practice, there are some ways to find products to sell in your online store. And one of the easiest and most promising ways for you is Winning Product & Ad Strategy.

Winning Product & Ad Strategy is a service from our highly qualified experts who find a winning product for your online store and provide you with some instructions to let you significantly increase your online store’s profit on a long-term basis.

What exactly do you get?

Sounds tempting, but what can you count on in practice? Actually, there are lots of benefits for you.

  • 3 winning products

In spite of the fact this service is called ‘Winning Product & Ad Strategy’, our experts are supposed to provide you with three of them. Beyond this, you have the right to choose: you need to select one of them our team will focus on.

Please pay attention to the fact that you can also use the remaining two profitable products for the benefit of your business as well.

  • Product page for one of your winning products

After you’ve chosen one of the suggested winning products, our team is going to prepare an attractive and profit-oriented product page for this item.

Certainly, you can do this without our assistance. However, due to the extensive experience, our team knows well how to create a product page that really converts. So it’s not necessary to worry about this since you will get an optimized page of your winning product on a turn-key basis.

  • Ads for one of your winning products

Besides creating a high converting product page, there are some more benefits for you and your business! Our experts are also supposed to prepare 4 ads for your winning products: 3 videos and one image ad.

So, as you can see, this service will not only provide you with most profitable products for your online store. It implies a tedious work of our marketing experts on searching for a winning product for your store, meanwhile, preparing a high-converting product page and creating ads. All that remains for you is to start selling!

Why is this service unique and promising for your business?

find winning items

This service is designed to greatly help you both start and run your business. In fact, if using this service, you can easily get a jumpstart or significantly increase the level of sales in your online store.

We are happy to position this service as a UNIQUE tool for your ecommerce business. So what’s so special about it?

  • Personalized approach

You can look for the most profitable products in different databases, etc. But why is Winning Product & Ad Strategy going to be a preferable solution for you? It’s all about a personalized approach.

Our experts are going to choose winning products for you individually. What’s more, we will ensure the appealing ad campaign materials made for you. So NO ONE besides you will receive the same recommendations! As a result, you will face a significantly lower level of competition on the market.

  • Right to choose

Despite the fact that our team is going to do everything for you, you still have the right to choose. Due to this reason, our experts are supposed to find out 3 most profitable products for your online store in accordance with the niche you deal with. And it’s you who is going to decide which one you’ll enjoy selling the most!

  • Brand awareness

Do you worry about stealing your ad campaign materials? Don’t you want your competitors to use them? Fortunately, we are going to take care of it!

All the video ads we create for you are protected by watermarks. So this is going to increase your brand awareness.

Right now, it becomes clear that this is quite a serious approach, isn’t it? However, there is no way around it for our team!

Are there any long-term benefits?

In practice, this service implies lots of different benefits. And in spite of the fact we have highlighted some of them, there is one more that you can gain from on a long-term basis.

  • Secret guide on creating ads that convert

We have already mentioned that it’s our qualified staff who provides you with Winning Product & Ad Strategy. So due to their experience, our experts have successfully discovered a winning promotion strategy.

But how can you gain from this? Actually, you can easily do this! Besides all the benefits mentioned above you will get a secret guide on creating ads that convert.

Due to this guide, you don’t need to hire a marketer anymore. In case of following the recommendations highlighted in it, you are highly likely to succeed in promoting other products, whatever product category they belong to, as well!

How to pick up the most profitable products: final thoughts

what to sell online

Well, now you are aware of the fact that only some hot products in your product range determine the level of your online store sales. Accordingly, if you want your online store to be extremely lucrative, you should pay lots of attention to searching for and choosing winning products for your business.

And since there is a lot at stake, but you are eager to enjoy a high level of income from your online store as quickly as possible, this is a high time to entrust our highly qualified team with searching for the most profitable product and creating profit-oriented ad materials.

Moreover, we have discovered a winning strategy of creating ads that convert. And we are going to share with you this strategy, so you can successfully promote your products by yourselves!

Well, do you want to pick up the most profitable products for your online store and rely on some extra benefits? Are you eager to get a personalized approach? Will you want us to share with you our marketing skills? If so, Winning Product & Ad Strategy is a must-have for you!

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Got Banned From Facebook? Here Are The Possible Reasons Why!

Today it is impossible to imagine a successful ecommerce business which doesn’t use Facebook and Instagram advertising. However, Facebook is famous for being extremely suspicious and banning lots of accounts. In this article, I will tell you why people get banned from Facebook, how you can avoid it and how to appeal a Facebook ban.

What is a Facebook ban?

A Facebook ban is when you are temporarily or permanently denied access to your personal account or when your business page becomes invisible (unpublished) or permanently deleted. It can happen for a variety of reasons and can have various consequences. In the worst case scenario, you won’t be able to restore the pages by any means.

What happens when you get banned from Facebook?

Facebook and Instagram advertising are a must for any online business including dropshipping stores. From this perspective, Mark Zuckerberg has created something outstanding. But getting blocked on Facebook isn’t just an unpleasant annoyance.

Sometimes, Facebook only imposes restrictions on what you can do for a time. For example, it can ban you from posting for several days. Harsh, but you can live with that. But for more serious violations, it can disable your page permanently.

When you use Facebook advertising as your main source of customers, losing access to the account can kill your business. You can’t post anything, can’t launch, start or even stop advertising campaigns in Ads Manager, can’t respond to other Facebook users (your customers) – can’t do anything.

A lot of people report getting banned from Facebook for no reason. Although Facebook’s AI does make mistakes, there’s always a cause. Facebook even provides users with Terms and Policies explaining why their accounts may get banned. However, it’s often difficult to tell which rule you violated.

Most of the problems arise from the fact that it’s Facebook’s AI that blocks accounts. After it happens, one can file an appeal, and that’s when you get to talk to real people. But until then, every activity on Facebook is monitored by a computer whose algorithms are very formal.

How long does a Facebook ban last?

How long a Facebook ban can last depends on what you violated and how often. For repeat offenses, the block can last up to 30 days. But it’s not the worst part. In certain circumstances, an account can be banned permanently with no way to unblock it.

AliDropship’s team is well familiar with the problem. That’s why we’ve decided to share our own thoughts with customers.

Here’s the list of uncommon reasons why Facebook bans your account according to AliDropship’s experience.

How to get banned from Facebook (personal page)?

 

You need a personal Facebook account to manage your Facebook business account. If it gets banned, you won’t be able to launch new ads or even stop your current ads!

You probably already know the most common reasons why Facebook can suspend a page like hate speech, threats, spam and so on. But here are some less common actions that’ll get you blocked on Facebook for sure.

1. Follow suspicious groups or add suspicious people to the friends list

Having one or two people whom Facebook considers suspicious among your friends is Ok, just like following one or two suspicious groups. But if the platform’s AI finds too many, it can think that you’re going to use the account for something prohibited.

So, treat your personal Facebook page just like a regular user who wants nothing to do with shady characters or groups.

2. Perform too much or too little activity

If you follow too many people, or post too much, or like too many posts within a short time, Facebook thinks you’re a spammer or a bot. At the same time, if your account demonstrates no activity at all, Facebook thinks it’s fake. Avoid such deviations from the norm.

3. Use Facebook business account only

Another way to get banned from Facebook is to ignore your personal page and use the business account only. From the AI’s perspective, you look like someone who created a personal page only to get access to a business account and now you’re going to spam ads all over the platform.

Even careful people with business accounts get banned from Facebook. Sometimes it happens by mistake; sometimes the real reason remains unclear. In any case, make sure you’re not the only one with access to Ads Manager. Otherwise, if you get blocked, you won’t be able to stop advertising campaigns, so your money will go to waste. Give access to a relative or a friend you can trust.

How to get banned from Facebook (business page)?

Facebook groups are created not only by media companies, but by businesses as well. Although one can advertise standalone products on Facebook with just a personal page and Ads Manager, it’s a good idea to also create a page for your dropshipping store.

It’ll let you build a community around the brand and the niche it occupies. After all, Facebook is visited by 2.6 billion users every month.

But Facebook can block a group page as well. Here’s how you can make it happen.

1. Delete comments

This is one of the less obvious ways to get banned on Facebook. Whenever you dislike someone’s opinion, you can either delete or hide a comment. While hiding them is considered Ok, when you delete comments, Facebook thinks you’re trying to hide the truth from your customers.

2. Don’t try to respond to customers’ complaints

Simply hiding comments seems like a good solution. But it won’t last long. If a business ignores complaints, its reputation suffers, and Facebook can decide that it doesn’t want disreputable retailers. So, make sure to do your best to satisfy angry customers.

3. Make someone who broke Facebook rules the admin of the store

Facebook doesn’t forget what you did. For example, if you post offending content for the first time, Facebook may block you from posting for the next 24 hours. But if you do it again, the account may get banned.

Allowing someone who broke Facebook policies before to become the admin of your store’s page won’t necessarily get it banned. But it’ll negatively affect its statistics.

4. When creating ads, use pictures different from actual products

And not just pictures. Any kind of mismatch between an ad and the actual product it advertises can lead to getting blocked on Facebook. This is how the platform punishes businesses that try to misinform clients. If you want to get banned from Facebook, go ahead and lie about the price, the colors, models, etc.

5. Use automation tools too much

Probably all social media hate auto-posting and bots. First of all, when somebody uses a bot to create a Facebook page, it is probably because this person is trying to hide his or her identity. Second, if an account is managed by a bot, it can start publishing dozens of posts with spam content, which nobody wants.

As a result, when one uses such tools too much (not only to auto-post but to follow and like other users as well), Facebook can ban the page.

How to appeal a Facebook ban?

1. If Facebook suspended your personal page

Any kind of policy violation often results in Facebook suspending your personal page. In this case, when trying to login, you will find the following message.

Got Banned From Facebook? Here Are The Possible Reasons Why!

You need to send them a photo of yourself or your ID to confirm that the account wasn’t stolen. After that, all you can do is wait.

Got Banned From Facebook? Here Are The Possible Reasons Why!

Checking the personal information can take several days. After that, you will be either asked for more proofs or allowed to login.

2. If Facebook refuses to unblock your page

Facebook can also decide to disable your account permanently, and you’ll see this:

Got Banned From Facebook? Here Are The Possible Reasons Why!

In this case, you can appeal the ban by clicking on the “Go to Help Center”. On that page, click on “Let us know”.

Got Banned From Facebook? Here Are The Possible Reasons Why!

And again, you’ll be asked to upload a photo of yourself or your ID with more detailed information, after which you’ll have to wait.

3. If Facebook unpublished a business page

If a policy violation comes from your business page, it’ll be unpublished by Facebook, i.e. nobody except you will be able to see it on the platform. Sometimes the warning looks like this:

Sometimes it looks like this:

To make it visible again, you can try filing an appeal. Click on “Disagree with the decision” or “Appeal” (depending on what message you received). Then wait for Facebook’s final decision.

If you don’t have time to wait or Facebook has deleted the page permanently, you can recreate the page by making an exact copy of the previous one. However, you should take into account the mistakes you made to prevent similar situations in future.

All the experience AliDropship’s team gains from managing our own shops helps us minimize the risk of getting banned from Facebook. It is also used to create Established Stores – unique dropshipping websites which have the most profitable products and active social media accounts. By purchasing one of them, you become a sole owner of an already working business!

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