To advertise effectively, one has to take into account multiple factors. However, the problem is you still can’t be 100% sure about how your campaigns work. For such situations, digital marketers use A/B tests. In this article, we will talk about how to do split testing on Facebook.
What is split testing?
Split testing, or A/B testing, is a marketing research method based on comparing two or more versions of the same element in order to find the most efficient one. It is used to test any kind of variation (ad copies, banner placement, video thumbnails and so on) while all other elements of these objects remain the same. Internet traffic is split between the objects equally so that after a while, marketers could see which of these versions perform better.
For example, if I’m not sure which of two headings will bring me more sales, I can test both these options. After a week or two, the test will show that the A variation generates 10% more sales than the B. Now I know what to choose.
Sometimes you need to compare more than two variations. While it is possible to make an A/B test for three or even four options, it’ll take more time: you’ll need to direct enough traffic to each of the options, so the more variations you test the more traffic portions you need.
Another thing to remember is that split testing is used to compare objects that are totally identical to each other except for a single element. Otherwise, the results can be unreliable.
There are several ways you can launch an A/B test on Facebook.
Split testing: Facebook campaigns
The first method allows users to compare Facebook advertising campaigns to each other. Keep in mind this: whether you want to test particular ads or ad sets, it’ll compare them on the campaign level. We’ll get to it a bit later.
To start, go to your Ads Manager and create a new campaign.
After choosing a type of campaign, Facebook will ask you to customize the settings. One of the fields there is named “A/B Test”. This is what you need. Simply click on the “Get Started” button and continue customizing the campaign structure.
This campaign will become your “original” campaign, or the first of the two variations you want to compare.
After you click on “Publish”, Facebook will show another box called “Create A/B Test”. Continuing will let you create another campaign for comparison, or the second variation.
In the “Variable” field, you can select what exactly you want to compare. Facebook will make a new campaign identical to the original one except for this particular detail. Your options are:
Image (it’ll create identical campaign with different images to experiment with Facebook ad designs)
Video (same but with videos)
Ad Text (a new campaign with an alternative ad text)
Age and Gender (self-explanatory)
Saved Audience (will compare identical campaigns targeted at different audiences)
Custom (will create an exact copy of the original campaign and let you customize anything you want in this copy; this option is useful for testing multiple differences)
After choosing the variable type, click on “Next”. It’ll take you to another page where you will see two versions of your original campaign which you are going to test.
In fact, Facebook will actually make three campaigns: the original one, a Version A (Control) which is an exact copy of the original one, and a Version B (Variant) which is going to contain an alternative variation.
Here you’ll have to pick this variation. In my example, it is an alternative ad image. After that customize the rest of the settings. Pay attention to the daily budget settings: this sum will be split by Facebook between the two versions equally.
Another important field here is “Key Metrics”. By choosing one from the list, you tell Facebook which ecommerce metric to use when deciding the winner such as the cost per conversion, cost per link click, etc. For example, “Cost per Purchase” will probably be the best option for conversion campaigns aimed at converting users into buyers.
As for the “Estimated Test Power” index, don’t take this information too seriously as Facebook’s estimations are pretty vague.
After that, click on “Create Test”. Facebook will create three campaigns that you can see in your Ads Manager, two of which will be scheduled for split testing.
Another way to launch an A/B test on Facebook is to tick a box near a desired ad, ad set or campaign and click on “A/B Test” on the panel.
This method will also create a split test on a campaign level just like the method I have described above.
As I mentioned before, although you can choose variables for comparison, Facebook will actually test campaigns. If you want to compare standalone ad sets or ad variations within one Facebook ad campaign, you’ll have to use another method.
Split testing: Facebook ad sets and ads
In order to run A/B tests on Facebook for ads and ad sets, you need to have an existing campaign. Pick an ad or an ad set and click on “Duplicate” under its name.
In a new box, click on the “Create a test…” button under “Original campaign”. Unlike the previous method, this one will create a copy of the existing ad or ad set within an existing campaign, so you will end up with just two test subjects. The original becomes the test A and the copy becomes the test B.
Click on “Duplicate” to continue.
In the new box, you can edit the copy, thus making different variables. Although you can make a completely different ad, marketers usually change only one parameter. Also, pay attention to the budget section.
The “Daily Budget” line shows how much money you wanted to spend on the initial ad or ad set. The “Original” and “Copy” lines indicate how this sum will be split between the newly created test subjects. Make sure it’s split equally.
After finishing with the settings, click on “Publish”. Now you can see these two ads or ad sets in your Ads Manager being scheduled for testing. This is how you can test Facebook ads and ad sets without creating a new campaign for each variation.
There’s yet another way to launch a split test on Facebook from the Experiments section.
However, this method lets you compare either ad sets, campaigns or campaign groups, which will be hardly useful for small businesses like dropshipping.
Split testing on Facebook lets you analyze your marketing materials, targeted audiences, ad placements and other nuances. By using this information, you can pick the best performing ads and substantially improve your dropshipping business.
Why should you choose AliDropship over other eCommerce solutions? If you’re concerned about this question, read this dropshipping tools review which can help you understand what makes our offers so special compared to platforms like Shopify, BigCommerce, Squarespace, Wix, etc.!
You should accept the fact that it’s a part of the digital revolution unfolding before our eyes. Instead of being stuck in a stuffy office working 9 to 5, people can grab their laptops and run their businesses from wherever they want. Nowadays we have the opportunity to make more money with less efforts, why are you still missing out on this chance?
One of the advanced ways to earn money at home is dropshipping. Why is it so special? Here is what makes it such an outstanding business model. Doing dropshipping there is no need to buy products in advance, or to rent warehouses for storing the goods, or to arrange products shipment. Moreover, there are plenty of dropshipping tools which let you turn your business process into plain sailing.
Meanwhile, you have decided to start dropshipping and still do not know how to do this because of this wide range of options? In this article we will try to describe why AliDropship is the most interesting dropshipping tool on the market compared to the competitors like Shopify, etc. So, here we go!
What makes our dropshipping tools stand out?
Every business needs a sound foundation!
Today, we’re going to list the main features that help AliDropship stand out from other ecommerce marketplaces and what makes it a unique tool for dropshipping businesses.
#1. AliDropship grants a 100% ownership
It’s hard to overestimate the importance of being a fully independent owner of your dropshipping business.
The development and growth of your venture directly depend on the level of your autonomy.
Some eCommerce platforms keep entrepreneurs under their thumb. Once you’ve decided to launch your dropshipping store using one of such services, you sign up to do their bidding. Otherwise you’re going to lose all your data and have to start all over again.
The reason is simple. The use of these dropshipping tools is based on subscription. It means that you have to pay some monthly fees to continue using their service. When you stop paying, they just cut you off.
Besides, when you subscribe, you accept all the restrictions and rules an eCommerce platform has. Doesn’t look like independence, right?
AliDropship plugin is WordPress-based software. WordPress is a free content management system. It has no payments and rules to follow. Using AliDropship plugin you get an exceptional opportunity to remain the one and only owner of your business having no risks of losing it in the future.
What is more, if you create your online store with AliDropship, you don’t need to pay every month. You only make a one-time payment and get either AliDropship plugin or a custom store. There are also no restrictions on the number of products to import, the volume of orders to process, the amount of profit to make, etc. You’re free to do whatever you want with your store.
So, dealing with AliDropship you’re a 100% owner and the only decision-maker.
That’s all! Sum up these expenses. You should spend only $147. The rest of your money can be easily invested in a marketing campaign. And now let’s try to compare this sum with other offers on the market. After several minutes of surfing the Internet you’ll find out that if you want to build your dropshipping business with other solutions like Shopify or BigCommerce, you will have to pay at least $348 annually. Moreover, this sum won’t include the expenses on hosting purchase and domain use. The second year of using AliDropship services will cost you only $58, while the cost of competitors’ offers starts at the same $348. It’s just basic math and it’s clear that in terms of expenses AliDropship offers you to get a wide range of functions for a very small fee.
We don’t think it’s cheap, we just think it’s fair!
#3. AliDropship puts no limits on the number of products and orders
Isn’t it annoying when a movie stops halfway through?
What about your business process?
You’ve paid the fees and kept following all the rules. Your dropshipping business is steadily taking off. But, suddenly you stumble on the glass ceiling. You can’t add more promising items to your store. Or your automated order fulfillment refuses to work.
Yes, it’s really painful.
Most of the dropshipping platforms, such as Shopify or Wix, offer you various subscription plans. Unfortunately, the cheaper plan you choose, the fewer products you can add to your store and the fewer orders you can fulfill per month.
The good news is, there is nothing like these with AliDropship. No subscription plans, no limits, no glass ceiling. Import as many items as you wish, get dozens of orders – nothing’s going to put any limits on your activity.
#4. AliDropship offers free professional themes
To attract many customers and get their interest, your online store should stand out from the crowd.
There are plenty of dropshipping stores popping up on the Internet. And many of them look all the same. They hardly can catch customers’ attention.
Many dropshipping solutions give you a poor choice of tools to design your online store. Usually, you have to customize your shop manually with a narrow range of features.
However, to be fair, some platforms provide you with some interesting options (if you have money, though).
For example, here is a WooCommerce themes store.
But pay attention to the following: why would you pay so much for a store theme if you can perfectly customize your business with AliDropship? Our original plugin comes with several brilliantly developed free themes that are designed to boost your dropshipping profits.
Besides, AliDropship is constantly developing its new themes and improving the old ones. All of these are available for you once and for all if you’ve bought the plugin. And you don’t need to make additional payments. This makes a difference, doesn’t it?
Since AliDropship also has a WooCommerce version, our developers don’t only make our own Woo themes. They also do their best to test the available WooCommerce themes and recommend the most profit-oriented ones of them. You can see the approved selection here. As you can notice, the team has even found some zero-cost WooCommerce themes for your store – and made 100% sure these themes are perfectly compatible with AliDropship Woo plugin.
#5. AliDropship goes with a cashback system
It’s great to discover your profit is going up at the end of the month, isn’t it?
But it’s even greater to find out that it’s even higher than you expected.
So, you may have heard about the AliExpress Affiliate Program.
Simply speaking, when you’re registered, you get your reward for every order you process through AliExpress – up to 12% of the product price. Awesome, don’t you think?
The good news is that it’s exactly what AliDropship plugin allows. This feature is built in the software. Thus, in addition to your profit margin, you get the cashback from each order you send on AliExpress through our plugin. Isn’t that profitable?
#6. AliDropship has a range of integrated marketing tools
As you probably know, marketing is a crucial part of the dropshipping business.
It’s logical. The more clients you have, the bigger your profit is. And to bring customers in, you need to outfit your business with powerful marketing tools.
Dropshipping tools and eCommerce platforms don’t usually include any promotional features. That’s why you have to search for external solutions, make sure they’re compatible with your current plugins, and definitely spend extra money to install them.
But in this regard the AliDropship plugin is an exception. It already contains a bunch of free marketing tools. So, apart from its main managerial functions that ensure a smooth daily business performance, it also can:
Provide customers with discount coupons
Collect customer emails
Send emails to the clients who didn’t finish their checkout procedure (the abandoned cart feature)
Import customer reviews from AliExpress to your online store
Perform many other operations that can save you a lot of money and time
#7. AliDropship provides lifelong support
Imagine that you buy some gadget and after a while, it gets outdated. Then you sigh heavily and make your way to a shop for the topical item. Does it sound familiar to you?
AliDropship plugin doesn’t work like this. Once you’ve made the one-time payment, you can be sure that your product won’t become obsolete.
AliDropship team constantly works on keeping up its products with the new changes turning up in the eCommerce business. And all the improvements and updates are going to be available for you at any time.
You don’t need to pay any extra money. Just take it for granted. We value all our clients, and our company is ready to provide them with such a life-long support.
#8. AliDropship team creates custom stores
Let’s say, you’re so excited about dropshipping business that you can’t wait to start it. All your thoughts are occupied by running your future online store. All these prior tasks such as website creation or searching for a hosting provider seem like obstacles to you.
Calm down. AliDropship has a solution.
You can easily get around all the preparations and go directly to the business process.
AliDropship offers you hosting starting with $48 for a year. It includes free installation of WordPress CMS and AliDropship plugin, and provides you with a free SSL certificate. Along with a domain and the AliDropship plugin, it gives you a perfect and an affordable head start.
If it’s not enough, you can simply order a custom store. The team of professionals is going to take care about the most difficult tasks such as:
Google Analytics integration
Domain name choice
Feel free to read more about this unique procedure of a custom store creation!
#9. AliDropship allows advanced product import
The last feature from our list that makes AliDropship plugin a unique dropshipping tool is the advanced product import.
Pay less to earn more. It sounds reasonable, doesn’t it?
Yet, how could you know that your supplier offers you the lowest price possible? What if someone on AliExpress has more promising prospects to work with?
It seems to be quite tiring to browse AliExpress for hours while looking for the best offer. Or not?
When importing products from AliExpress to your store, in the left part of the screen, you can see a small menu like the one on the picture below.
So, if you want to know if there is somebody on the site with a better offer, just click on the “Search” tab. Next, you’re going to see a proposal to check on the cheaper versions of the same product.
Click on the “Go to products” button and you’ll see all the alternatives.
You can choose the one that is better for your business.
In the same Google Chrome Extension, you can easily edit product descriptions and pictures. This takes no longer than a couple of clicks.
When you’re on the product page, at the top of the screen you can see a field with two tabs: “Import” and “Edit”.
Click on “Edit” and a new screen will pop up. There, you can easily make changes to product descriptions, edit the images, set the price, etc. before importing the item to your store.
To learn more about this feature, please click on this link and enjoy.
Dropshipping tools review from end users
If you can’t take our word for the products, take a look at genuine feedback left by entrepreneurs with first-hand experience of using various ecommerce platforms.
Dropshipping tools review from business owners who tried multiple solutions
The ecommerce market is huge and as such, dropshipping entrepreneurs are presented with lots of opportunities where they can launch their businesses. Let’s see what people who used a range of ecommerce solutions have to say: you are welcome to click on the author’s name to read their full interviews!
“Shopify video about dropshipping has inspired me to start with this platform. I bought a domain, and started to prepare my store. At this time I kept searching and watching videos about dropshipping until I saw a video about Alidropship.
What made me interested was that with Shopify, I need to make monthly payments if I keep using this platform and its solutions. But with Alidropship, it’s just a one-time payment, no matter how long I stay in the business. So I decided to switch to this platform.”
“I started with Shopify, after some months I migrated to WooCommerce, then I bought the AliDropship plugin and it’s AMAZING. I chose AliDropship Woo Plugin, and what I love about it is that importing products from AliExpress is fast and practical.”
“I started working with Shopify, the business was great, but I had issues since I have to pay money monthly no matter if I made sales or not. I got tired of paying monthly fees and transaction fees to Shopify. I started making research online until I came across Alidropship.
So I got the freedom to dropship. I can go on vacation whenever I want, I get to import as many products as I want, I get to design my website how I want it and add whatever add-ons I want.
I have two dropshipping stores and now I build dropshipping stores for others using the Alidropship Woo plugin since it’s the best out there.”
“Everybody talks about Shopify, but from the point of view of SEO, WordPress is the best platform for blogging. So that’s what I’ve chosen, and I also benchmarked extra WordPress solutions that would make my blog more business-friendly. AliDropship plugin turned out to be the right software for my goals, so I got its WooCommerce version and that’s how it all began!
Now, I use AliDropship Woo plugin every day. Even though I work with an agent, the plugin helps a lot with products import and shipping tracking.”
“First, I opened my dropshipping store with Shopify, using the Oberlo fulfillment service. But, I had to pay for Shopify, Oberlo and a few essential plugins for 55$ a month which was huge for a beginner like me. Especially when I didn’t have enough sales. Even if I wanted to take a break or pause for a few months, I still had to pay 25$ monthly for no reason.
Then one day I read about WooCommerce and AliDropship, I closed my Shopify store and started working with WooCommerce using AliDropship.
I got AliDropship Woo Plugin, and it made my entire dropshipping business easy. Honestly, without AliDropship, I wouldn’t use WooCommerce.
I don’t have an internet technological background. And still, AliDropship enabled me to open my dropshipping store and have a stable amount of sales every month.”
“There were several options I tested, and in terms of WooCommerce and AliExpress dropshipping functionality, I liked AliDropship plugin the most.
It proved to be really helpful later on. Can’t imagine if I had to manually check and sync stock. Same goes for the products uploading and all the other automated things. Besides, the built-in premium themes I use give me what I need (at least for now).”
“Choosing a dropshipping solution was not an easy choice, there are many similar services available on the market today. I am using another service for my other dropshipping business but that is expensive as compared to AliDropship. So I was looking for a one time solution to reduce my recurring charges and AliDropship has it. I am using AliDropship Original and have already migrated two other stores to this solution. By using AliDropship I am able to reduce my overall costs and my workload to at least 80%. I’m glad I switched and chose AliDropship.”
What do AliDropship users tell in their dropshipping tools reviews?
From the reviews above, it seems that for many people, the choice of a suitable online business platform is obvious.
So, what do end users find so special about AliDropship? Which of its aspects and features are crucial to ecommerce entrepreneurs? Let’s see!
“I looked for a WordPress ecommerce dropshipping solution and discovered AliDropship. Its WooCommerce version seemed like a right fit for me as it made things easy for everyone and didn’t have monthly payments: for someone who has just started, it’s a huge advantage.”
“To make the most out of this business model, I use AliDropship Woo plugin and Social Rabbit add-on. AliDropship literally does most of the work: imports products, updates and changes their prices, places orders, sends tracking codes, and more. I am sure it’s impossible to not come across this plugin when you look dropshipping up on Google!”
“There was nothing I knew about coding and creating an internet store. Alidropship seemed to me THE solution for a person who is new to sales and isn’t familiar with WordPress. As I wanted to get a turnkey store, I chose the basic package with accommodation. So I ordered the basic custom store in November 2019 and, to my great joy, it all started!”
“I use the AliDropship Original Plugin, your hosting, and some of the add-ons like Facebook Business and Social Rabbit.
It actually helps a lot, especially the Plugin. Just with the plugin, you can make a sustainable business and even manage it on your own. It also makes importing products and placing orders really easy on AliExpress.”
“I researched several options regarding dropshipping, and AliDropship seemed like the best option for me. What kept me hooked was that on AliDropship website, everything was explained simply and had so many tutorials for a beginner like me and I can say now that this certainly helped. I didn’t only buy AliDropship plugin – I also got Addon Bundle to help me with the business promotion. These solutions, I think, are key elements to my success, especially Social rabbit since I can program when to post automatically. I also like the effect of the Recent Sales Pop up.”
No one’s dropshipping review has mentioned a specific reason for choosing AliDropship’s solution. As you can see each person has their own specifications for choosing AliDropship.
Nonetheless, many of them have similar reasons for choosing AliDropship’s solutions. Starting with the simple one that AliDropship’s solutions are incredibly easy for beginners. Over on our website, ecommerce entrepreneurs can find lots of different reading materials like manuals, tips and free guides. This way we want to ensure that everybody understands the core principles of dropshipping.
Among many of them, AliDropship’s solutions are incredibly easy for beginners. Not to mention that it is way cheaper compared to rival solutions, such as Shopify. As we mentioned before, you only have to commit to a one-time payment and you will receive everything you need to create your own online store. This means that you won’t encounter any recurring fees.
Summing up this dropshipping tools review
Dropshipping is a profitable and accessible yet competitive business. Those who are one step ahead of the others achieve better results.
This, in turn, mainly depends on your choice of the dropshipping tools.
Thanks to this dropshipping tools review, we can say that the following features make AliDropship stand out from other ecommerce platforms like BigCommerce, Shopify, Squarespace, Wix, etc.?
No limits on the number of products and orders
Advanced import feature that allows you to edit product pages right on the spot
Integrated marketing tools
In combination with the other features we’ve listed, these make AliDropship a unique solution for the dropshipping business.
We’ve pointed out some significant features that, in our view, make AliDropship the most suitable solution to start your dropshipping business. Now you can think over this dropshipping tools review and make your conclusion. If you need more information, please feel free to leave your questions in the comment section below.
What does the process of ordering an online store look like? In practice, you are provided with several options to choose from. And you are supposed to choose the one that suits you best.
However, you are totally aware that AliDropship always does its best in order to customize the process of ordering an online store as much as possible and lets you heavily influence our managers’ working process. But we decided to move beyond this!
We have prepared a solution that is designed to let you create an online store of your dream and customize it as you wish. So meet our dexterous online store Package Builder!
What are your options of setting up an online store?
So first of all, let’s discuss what a process of ordering an online store looks like, in a nutshell. When we speak about starting a dropshipping business, people fall into two categories.
Some of them want to get a quick and smooth start, without extra effort. In this case, we recommend them pay close attention to Premium Stores and Established Stores. So they buy either ready-made stores that already bring profit or replicas of our most profitable dropshipping stores. In both cases, they start benefiting from their online business almost immediately!
Others want to make their bold ideas fly and get unique products. In this case, we recommend that they focus on creating a custom dropshipping store. So our managers get in touch with clients and build ecommerce stores for them in accordance with their preferences only.
But what if to move beyond this? What if we can provide our clients with an opportunity not only to influence the process of creating an online store, but let them customize their business projects as much as possible? To that end, we have designed a new super-handy online store Package Builder!
How to set up an online store of your dream: an easy solution
So why should you pay close attention to this online store builder? Why is it so great, and how can you benefit from it?
Well, with this Package Builder, you are able to start an online store meeting your personal preferences since it lets you customize your future store completely.
You can build your store with its own unique set of features
It lets you speed up your business launch and first sales
What’s more, it also provides you an opportunity to take some extra steps:
Increase the number of imports to 2,000 items
Enrich your business by adding some extra add-ons and services
Sounds tempting, doesn’t it?
How to easily set up an online store with our Package Builder?
So what does a process of ordering an online store with this Package Builder look like? Is it true that even a newcomer is able to get a unique and ready-to-go business having done just several clicks?
Well, actually, with this super-handy Package Builder, it’s now even easier to order your own profitable online store you have always wanted. How does it work? Take a look!
1) You find yourself on the Package Builder page. You have a basic custom store package that you’re supposed to enhance. This is the cheapest option we are ready to provide you with. It includes the following:
In case you are not able to choose the one that suits you best, feel free to count on niche research. So our managers will do their best to find the most promising niche for your business.
3) Then, you need to choose the size of your store catalogue. It ranges from 50 to 2,000 items.
Some entrepreneurs really increase their product range to several hundreds or even thousands items in order to make the most of their business. And in most cases, it pays off!
4) After that, you are able to add some extra services to your online store. In this Package Builder, there are 10 most popular and efficient services from AliDropship. They have already helped lots of our clients improve their business performance.
So it doesn’t matter whether you’re a dropshipping newcomer or an experienced entrepreneur. These services are exactly what can easily take your business to a whole new level!
5) Furthermore, this Package Builder lets you easily equip your business with automation systems. We have prepared for you the list of 10 most sought after and time-tested addons that will let you make the most of your business while paying less attention and time to that. Great, isn’t it?
6) At the final stage of ordering an online store, we would like to remind you that you need to get a hosting in order to let your ecommerce website be visible for your potential customers. For your convenience, we provide you with an opportunity to use powerful hosting from AliDropship to let your customers easily make purchases in your online store.
In fact, that’s it! All you need to do is to click several buttons and learn more about the solutions AliDropship offers to let its clients put their dropshipping businesses on autopilot and benefit from them. After that, feel free to relax and wait till our managers will do their best to build a unique online store with unique features for you only!
How to set up an online store you have always dreamt of: conclusion
Actually, this kind of configurators is extremely popular nowadays. And if you have ever bought a new automobile, you are highly likely to face them.
As a rule, when you buy a new automobile, it goes the same: you choose one of the packages and add the necessary features in order to get a car of your dreams. This is exactly how our Package Builder works.
We have done our best to make a process of ordering a custom dropshipping store clear and convenient for you. We have chosen the most efficient, sought after, and time-tested addons and services to let you improve your business performance and benefit from your dropshipping store.
So if you have any bold ideas and want to build an online store of your dreams, it’s high time to use our new super-handy online store Package Builder and make a fortune!
The dropshipping business model is becoming widely popular and highly accessible, so it is important to understand what makes a dropshipping store successful. Is it the name? Maybe the provided service? Or even the design? Let’s try to figure it out based on the dropshipping examples AliDropship has prepared for you!
Often ecommerce entrepreneurs ignore the importance of an online store itself and don’t devote enough time to its technical development. They tend to focus on the promotional side of things, prioritizing offline advertising, and marketing through various social media platforms. Needless to say, by doing so they lose a large chunk of potential customers and therefore, profit. Furthermore, if your goal is to build a fully functional dropshipping store, or any online store for that matter, having a dedicated website specifically optimized for this purpose is essential.
Therefore, in this article, we will examine the most successful dropshipping examples AliDropship has to offer. Let’s get started!
Dropshipping examples: the most important features of successful stores
What are the most important aspects of a website? It’s hard to argue that the most important aspect of a website is the template, or rather, the layout.
A smooth layout creates a coherent experience navigating through the website. The perfect layout possesses all the necessary navigational elements that allow your visitors to easily move around your online store.
However, your visitors won’t hesitate to leave your store if the website looks clumsy. You need to avoid the most common mistakes, like: information at the wrong place, the design is too dull or too bright, or the page is taking too long to load.
In fact, a great layout is closely linked to the user’s behavior on a website. A modern design can attract more attention and even improve your conversion rates. So, it is best to spend some time looking for or creating the best possible layout rather than losing potential customers because of an awful visual appearance. An informative and visually attractive layout is capable of engaging visitors into examining the site more thoroughly.
Now, let’s look at some of the successful dropshipping examples of AliDropship, which you can replicate and get a similar copy in a matter of a few clicks.
A dropshipping example of a general store: Buy It Carl
For our first successful dropshipping example, let’s take a look at our very own Buy It Carl. This is a general dropshipping store, meaning that it has a large product offering, not tied to a particular niche.
Just look at the homepage: we can clearly see everything the store has to offer. Every category is easily accessible which makes the site navigation look exceptionally great.
What’s more, the search box is located right at the top of the page. So, if your visitors are having a tough time finding some kind of product, they can search for it effortlessly.
Also, you can see the cart over on the right side of the screen, so you can be sure that your store visitors can always check what they have added to it.
Furthermore, the homepage screen shows all the offers right off the bat, to raise the interest of their visitors.
If you look at the footer, it is perfectly organized, too. If a visitor needs some specific piece of information, they can find it here. From the contact information to company information and purchase info, there’s everything a potential customer might need.
Beyond this, every feature that a brand offers can also be seen, such as “Free returns”, “Free Delivery” and “Money Back Guarantee”.
Our successful dropshipping example of a niche store: Mr. Instrument
For our second example, let’s analyze our Mr. Instrument, a store that focuses on selling home improvement tools.
Like the store before, it has a cutting edge design that guarantees high conversion rates and many more beneficial features.
However, let’s look at what makes this store so great and at the main things that consumers come for when visiting a certain store – the products.
In this particular case, let’s look at how well the product page looks.
As we can see, everything is in plain sight. There are lots of product images showcasing the product. Additionally, the product page has several purchasing options that are easy to read and comprehend. This makes the purchasing process much easier – a potential buyer can choose any color they like and however many items they need.
On top of that, there is a helpful indication showing the discount offer and how much the consumer will save.
All this adds up to a coherent purchasing experience.
Let’s not forget about one of the major features that sell products and depicts it in more detail – the product description.
If we look at the product description, it is carefully thought out and described with lots of examples that showcase all of the products’ qualities.
Another inspirational dropshipping example of a niche store: Gardeniniet
And for our last, but certainly not least, dropshipping example, let’s take a look at our dropshipping store dedicated to home and gardening – Gardenient.
Now, what does everyone carefully examine before making a purchasing decision? Of course, the reviews.
Reviews play a big part in a purchasing decision, as they show previous experiences of other customers. Seeing reviews with pictures greatly improves the chances of someone buying the product.
How to get a successful dropshipping store?
If you wish to have a store that will look like one of the stores on this list – you can easily have it! To fulfill your business idea, in just a few clicks, you can get an exact copy of these (and many other) pre-developed stores!
You will receive the exact same state of the art design. Well-thought-out product pages and descriptions will be yours to enjoy, too. And to top it all of, you will get a fully imported review section with lots of pictures and comments.
Let that sink in: you have a unique opportunity to get a hold on a store with profit potential of up to $40,000 per month!
Down below, you can see for yourself the profit made by our selected Premium stores. And yes, you can have an exact copy of any of them!
General dropshipping store: Buy It Carl
Niche dropshipping stores: Mr. Instrument and Gardeniniet
Final thoughts on our successful dropshipping examples
Rounding it up, it is safe to say that to create a profitable online store, you need a web design that is easy to navigate about.
Design elements should include high-quality images, like the examples we showed above, a color palette that’s pleasing to the eye, a clean-cut, and a smart font style, with plenty of white space and call to action banners.
All things considered, the overall website design should be simple, so that your store visitors can easily find their way around and find the products they are looking for.
Some other features that a modern website should have is to be mobile responsive, simply because not having a mobile-friendly website can lead to the loss of a huge amount of potential customers. By purchasing one of our ready solutions – you get a mobile-optimized online store!
Having said that, you have a unique opportunity to establish your own ecommerce business right away. With the purchase of a copy of one of our dropshipping examples, you can start dropshipping products in no time.
If you want more information on how to create a lucrative dropshipping business, you can join our FREE webinar, where we will tell you all the secrets behind our successful dropshipping examples, and specifically:
Converting visitors into customers
Promoting your products through Facebook
Getting a precise copy of a store that makes a huge profit
So, what are you waiting for? With the help of our Premium stores, you can start dropshipping today!
Are you eager to set up your own ecommerce business that makes you a significant profit? Well, feel free to check out our selection of proven dropshipping stores!
Are you an affiliate marketer looking for ways to increase your commission? Or are you unfamiliar with the idea of affiliate marketing which means you are still missing an opportunity to easily make money online? If so, this article is a must-read for you since today we are going to discuss the best affiliate marketing strategies for you to maximize your profit!
Well, the autumn is coming. What does this mean for affiliate marketers and other people who want to make money online? Right, that’s all about the holiday season!
These are exactly the holiday seasons when affiliate marketers can easily count on significantly higher earnings. You might ask, how is this possible? In fact, there is nothing challenging about it. However, if you are eager to maximize your profit, you should know the right affiliate marketing strategies.
Well, would you like to learn more about the best affiliate marketing strategies to get the highest commission? So stay tuned!
When this is a high time for an affiliate marketer to increase commissions?
We have already mentioned that holiday seasons hold an enormous potential for both ecommerce entrepreneurs and affiliate marketers.
Just think about it yourself: holiday seasons are always characterized by the intense activity of both online and offline shoppers. And this is pretty logical since most of us are fond of buying gifts in order to make our family members, relatives, friends, and coworkers happy. Aren’t you? In some countries, this is even a traditional norm!
Hence, we can observe impressive statistics on the holiday season over the past year. Just take a look and reach conclusions yourself.
Holiday season retail ecommerce sales are over $135 billion
Mobile retail ecommerce sales during the holiday seasons are over $60 billion
Annual growth of holiday season retail ecommerce sales is about 13% and rising
Seems impressive, doesn’t it? Moreover, it’s about the US only!
Best affiliate marketing strategies: what should you focus on?
In fact, there are lots of ways for you as an affiliate marketer to generate leads and increase commission. Here are the ones that, we believe, proved to be the most efficient!
Tip #1: Use blogs
Well, what do you think, how people look for gift ideas, learn about discounts and special offers? Right, they learn about that on the Internet! So why don’t you benefit from this?
The first tip is extremely simple – use blogs. Seriously, use blogs! In practice, this is one of the most affordable, meanwhile, efficient tools for lead generation and therefore earnings growth.
In fact, you can easily count on several benefits if you start to use blogs actively. And this is at minimal cost! Consider this yourself: unlike the paid ad campaigns on Facebook and so on, blogging can be absolutely free-of-charge for you. What’s more, you don’t need to spend lots of time on it. According to the statistics, one article per week is enough to succeed.
How to use blogs right? This is very easy!
Discuss what you’re promoting
Explain why you’re promoting this
Share your posts on social media
Tip #2: Employ email marketing
If speaking about affiliate marketing strategies, are there any other powerful tools for lead generation and commission growth? So it’s high time to pay attention to email marketing!
Along with other marketing tools, email marketing proved to be extremely efficient in ecommerce. Just imagine that there are about 3 billion email users in the world! So why don’t you gain from this?
Well, if you want to make the most of email marketing, here are some tips for you.
You need to send a holiday email at least a week in advance
If you have a broad email database, you can use email marketing platforms to save your time
Put a coupon at the end of email
Tip #3: Use SMM wisely
SMM is also one of the most powerful channels of generating leads and increasing your affiliate commission. However, when we recommend that you use SMM, it doesn’t mean you need to create accounts in social networks and that’s it. SMM is something greater.
So how to be active online? In fact, there is nothing challenging about it. You should post content, leave comments, etc. So do everything necessary to expand the number of your followers. And later, it won’t you who will work for your social media accounts, but social media accounts who will work for you!
As we have already mentioned, it’s not difficult to manage your social networks accounts. However, you will need to spend some time on it. And since SMM is not the only aspect you should focus on, we would recommend that you consider using software for SMM automation.
What software to choose? Well, pay attention to Social Rabbit. It lets you put SMM on autopilot. Meantime, it will look like a whole team of experienced professionals work on your social networks.
Tip #4: Run giveaways
So why should an affiliate marketer run giveaways? Is it true that this affiliate marketing strategy can help you generate leads and increase your affiliate commission? Let’s figure that out.
Well, many people believe that running contests is disadvantageous since you need to spend your time, effort, and, most importantly, money on it. However, this is not right actually. Here is why:
First of all, if you want to run a giveaway, all you need is to think of its conditions (follow your social media accounts, leave a comment, share a post with friends, etc.) and ensure an award.
Beyond this, you don’t need to spend $1 million on this. It’s a great idea to choose a prize from the products and services you are promoting. And don’t forget to involve the merchant in this process. In that case, it will look more authentic. Moreover, it will not affect your budget.
So run giveaways, inform your followers about this, increase your client base, etc. This is really one of the most powerful affiliate marketing strategies to increase your earnings.
Tip #5: Offer discounts
And now let’s discuss the tip of the iceberg. How to convince your audience to make a purchase? Right, one of the most effective measures is suggesting a coupon or promo code. It really works!
Actually, lots of companies launch sales during holidays. And AliDropship is not the exception. For example, we are always ready to provide you with large discounts on dropshipping stores, dropshipping automation systems, and marketing services. So it remains for you only to monitor the emails!
Meantime, if you want to offer something unique, you can contact the Affiliate team at any time and ask for a coupon with a special name. In that case, your followers are highly unlikely to lose it!
How can you benefit from the AliDropship Affiliate Marketing Program?
To date, lots of companies offer their affiliate programs. All of them are absolutely different. Some of them are more attractive and vice versa. One company can offer a higher commission, the other has a product that is extremely popular on the market so it won’t take lots of effort to promote it, etc.
How to choose the affiliate program to deal with? Well, you can do it by means of trial and error. However, from our part, we can recommend the AliDropship Affiliate Program!
Why is it so great? So pay attention to these very aspects we guarantee:
50% commission on AliDropship Plugin, Premium Stores, AliDropship themes, AliDropship Import packages, and Social Rabbit Plugin
30% commission on Custom and Supreme stores, AliDropship add-ons
It means you can make up to $869 from a single sale!
In practice, these are the conditions not every company can offer. So the choice is yours. What we believe we should do is to ensure an opportunity to get an easy start, dedicated support, and high commissions. That’s exactly what we are ready to provide you with!
Affiliate marketing strategies: summing it up
Well, let’s summarize it.
If you are looking for the most efficient affiliate marketing strategies to generate leads and increase your earnings, we would recommend you take the measures we have noticed above:
Employ email marketing
Run contests and giveaways
These easy steps can let you significantly improve your affiliate performance and let you earn more.
Are you an affiliate newcomer or don’t you know that you’re able to make money online and get up to $869 commission from a single sale? If so, join the AliDropship Affiliate Program, promote AliDropship solutions, use these best affiliate marketing strategies, and benefit from that!
Which is a benefit of advertising online? In this article, we’ll talk about why your business (be it a traditional one or an ecommerce store) needs digital marketing.
Any business wants to promote products or services in order to raise sales. Before the internet, companies had plenty of promotion channels such as TV, radio, billboards, magazines, cold calls, etc. Many of them stay effective even now.
But with the internet and ecommerce evolving, marketers develop new techniques and explore new promotion channels. So, which is a benefit of advertising online and what can different channels offer your business? In fact, there are at least several benefits!
For example, if a company advertises female clothing with a TV commercial, half of the audience are going to be men, i.e. people who are not necessarily interested in this product. Same goes for other demographics such as age, interests, profession, etc.
Digital marketing offers a lot more tools and methods to target specific audiences. It increases the conversion rate and cost efficiency of your marketing efforts.
2. Better analytics
Offline retailers have been trying to analyze their customers since long ago. Although many of these attempts were successful, they don’t beat the amount of information digital marketers gather.
Online analytics can tell you which ads brought particular potential customers (by analyzing traffic sources), how long site visitors stay on certain pages, what buttons they click, etc. In other words, online advertising also analyzes customer behavior, which makes your advertising efforts more effective as you gather more data.
Another important benefit of advertising online is the fact that digital promotion is considerably cheaper than traditional channels. And it’s not about you getting to save a couple of bucks!
Since digital ads don’t require large budgets, even small businesses like dropshipping can enter markets and earn their share of profit to start growing.
Most traditional advertising methods require time. A TV commercial, a magazine ad, a billboard – often you need at least several weeks to get your ads running. But in online marketing, things happen much faster. For example, if you have all the required materials, you can start promoting products or services on Facebook within 24 hours.
Moreover, in online advertising, business owners can quickly change budgets, thus reacting almost immediately if necessary.
In addition to these general benefits of advertising online, various channels offer their own advantages. Let’s analyze them.
Which is a benefit of advertising online withGoogle Ads?
1. Large audience
Advertising is always based on the law of large numbers. The more people see your ad the more conversions you get. This is why it’s important how many potential customers you can reach with a particular advertising channel.
Google processes over 3.5 billion search queries daily. Of course, most of them have little to do with your products, but the number is still impressive. Besides, one can also advertise on Google’s other platforms, namely YouTube and Gmail.
2. High relevance
All digital ads target people who are likely interested in a given product or service. Whenever you see a banner on a random site, there’s a chance it’s advertising something you have searched not long ago.
However, Google’s search ads are much more relevant for users because these ads show up as a response to users’ search queries. In other words, products are advertised to people who are looking for these products and online stores where they can buy them right now.
3. Pay per click
When you advertise online with Google Ads, you only pay for the number of clicks. So, if nobody clicks on your ads, you won’t have to pay.
This might be a minor benefit, but compare it to traditional marketing methods. For example, if you pay for a TV commercial, the price won’t change no matter how many people see the commercial, contact you and purchase your product.
Another benefit of advertising online with Google Ads is the fact that the platform provides remarketing tools. Since the percentage of site visitors who actually buy products is very small, businesses need to reconnect with those who left the site. Thus, remarketing can contribute the overall sales.
Which is a benefit of advertising online with Facebook?
Although today many social media are used as advertising platforms, their primary goal is communication. By creating business pages on Facebook, entrepreneurs can communicate with their target audiences to better understand their needs. Besides, it’s an opportunity to show everyone the human side of your business.
Which is a benefit of advertising online with Pinterest?
1. High purchase intent
Pinterest is a social media that focuses on sharing images. Since the platform’s users see a lot of visual information, they are more willing to buy things from Pinterest. 84% of Pinners use the platform to decide what to buy, which makes it a natural promotion channel.
So, for niches that use visual information actively, Pinterest can be a very attractive platform.
Since there are so many users interested in unbranded stuff, the number of monthly searches on Pinterest exceeds 2 billion. From this perspective, the platform can be used by businesses to drive traffic to their pages and convert visitors into active buyers.
Which is a benefit of advertising online with Twitter?
1. Pay per click
Just like Google Ads, Twitter only charges you for desired actions, i.e. only after a user subscribes to your account, engages with your tweet or installs your app, etc. This way you don’t have to worry about money being spent for nothing.
Unlike Facebook, Twitter allows advertisers to target audiences by keywords and hashtags, which increases the accuracy of your campaigns. One can also target people who recently saw or engaged with one of your tweets.
Which is a benefit of advertising online with AdRoll?
1. Can run ads on social media
AdRoll is a marketing platform similar to Google Ads. However, unlike Google, it is capable of running ads on social networks such as Facebook and Instagram, thus benefiting from all their advantages.
While Google Ads is designed for entrepreneurs familiar with online advertising, AdRoll is more newcomer-friendly. The platform’s team can even help clients create ads for any campaign.
3. Great remarketing potential
One of AdRoll’s strong areas is remarketing. The platform is capable of collecting data and following users who visited your online store through a wide database of websites. It can also be used for retargeting email campaigns.
Which is a benefit of advertising online? As you can see, in addition to general advantages, different advertising channels and marketing platforms provide businesses with a huge variety of tools and audiences to suit your business should you decide to launch a dropshipping store.
Are you just starting out your career? Stuck in the start-up mode and not sure how to proceed? Hey — a lot of us have been there. We all fail and get discouraged at some point in the path to independent success. But it really just takes some sound advice and encouragement to keep your head up high as you march forward.
Today, let’s uplift and encourage one another. Aspiring entrepreneurs and dreamers alike, be moved by these inspiring quotes to help you break through any challenge you are facing.
Top motivational quotes for entrepreneurs who are just starting out
New to the business? Don’t fear. We all start somewhere. Don’t fear and put your first step forward. We are all new to something at some point: a new hairstylist, a new work project, a new at-home challenge to fix, a new house or apartment to get used to. Facing new things in life is what makes being alive so exciting. If you’re rattled about being a newcomer in something, shake it off and just take it from these words of wisdom:
“Let today be the start of something new.” — Unknown
“The expert in anything was once a beginner.” — Unknown
“Your life does not get better by chance, it gets better by change.” — Jim Rohn
“You have brains in your head.You have feet in your shoes. You can steer yourself in any direction you choose.” — Dr. Seuss
“Allow yourself to be a beginner. No one starts off excellent.” — Unknown
Best motivational quotes for entrepreneurs facing a business choice
Still unsure of yourself? Can’t make a decision on a product to sell for your business? Or are you worried about the radical change to your website’s layout design? We all get indecisive sometimes. But remember, it’s all about taking a risk and making a change to move forward. Let’s hear from some of these quotes of truth about uncertainty:
“Making a big life change is pretty scary. But, know what’s even scarier? Regret.” — Unknown
“The fact that you aren’t where you want to be should be motivation enough.” — Unknown
“Don’t be afraid of change. You may end up losing something good, but you will probably end up gaining something better.” — Unknown
“Life begins at the end of your comfort zone.” — Unknown
“Time doesn’t wait. Indecision will only let opportunities slip by. Pick a path and walk confidently with your heart behind every step.” — Doe Zanamata
Inspiring motivational quotes for entrepreneurs feeling stuck
Have you hit a hard spot? To conquer indecisiveness, we often take risks or a leap of faith on something. And we might not always be successful. The feeling of failure is universal, and it never feels good. Maybe you added a new item to your website but there you’re not seeing the expected sales. Perhaps you launched a new ad campaign on Facebook but aren’t seeing enough click-throughs and conversions. Disappoint comes in many shapes and forms, but the way to get out is to keep pushing forward. Analyze what went wrong, collect yourself, and charge forward with these guiding sentiments on failing:
“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again. That is why I succeed.” — Michael Jordan
“If you learn from defeat, you haven’t really lost.” — Zig Ziglar
“You always pass failure on your way to success.” — Mickey Rooney
“A person who never made a mistake never tried anything new.” — Albert Einstein
“Success is climbing from failure to failure with no loss of enthusiasm.” — Winston Churchill
Facing more challenges? Need help in a specific part of marketing or sales? Our blog is an information trove of help from our team of experts, so be sure to read it for insight and help on everything from finding a supplier to boosting your Instagram strategy.
SUMMARY: Facing the uncertainty of being an entrepreneur and dreamer is all too real — you’re bound to face indecisiveness, failure, and doubts — but it’s all part of your exciting business journey. Success doesn’t come overnight, and it takes determination and perseverance to go on the path to something bigger. Strive forward and hold your head up high!
Business requires thinking and being able to predict how the market will react. The problem is no analysis can be 100% accurate. In these cases, you need ecommerce testing! Keep reading to learn what to test and how.
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On the AliDropship blog, we keep telling our readers, who want to start a dropshipping business, about how important it is to test everything you do or use. Why?
Unfortunately, your education, talent or intuition cannot always be right. For instance, sometimes even after a thorough analysis, entrepreneurs target a wrong audience. After all, it’s almost impossible to take every single detail into consideration.
In other words, at each step of your sale process, there can be surprises awaiting you. They can be both beneficial and harmful. In order to minimize risks or maximize benefits, one needs ecommerce testing.
But before we begin, remember this:
First of all, you don’t test each and every part of your marketing strategy at once. Test them one by one. If something works well, leave it be! But if you’re not happy with something (for example, the number of site visitors from social media), that’s where you might want to start testing.
Testing costs money! Even if you set the minimum budget to your ad sets in Facebook, you will still have to spend a lot before you get reliable results. Our team usually runs tests for about a week.
Ecommerce testing for dropshipping is an advanced approach. It’s difficult, expensive and isn’t always reliable. But it can reveal opportunities you couldn’t see before. For example, you can discover a target audience which converts much better than the one you target right now. This allows you to invest in promotion more efficiently.
Now, let’s get started! Here’s what you can test.
Ecommerce testing: Ad creatives
Ads are the part which converts social media users into website visitors. First of all, one can test different ad types and formats to see which brings more traffic to their online store. Experience shows that video ads work better than other types, so you probably want to focus on these.
But you can also test a variety of ads. For example, even if you decide to follow our recommendation and use video ads, you should make at least two or three creatives and test them.
The safest way to do it is to start an advertising campaign and launch a number of ad sets (one ad creative per each) with a minimal budget. Then simply watch how they perform. Turn off the ones that obviously bring little to no results; keep waiting for at least a couple of days if there are several ads that perform well and pick the best one after that.
This is how it works in theory, but what exactly should you do to make ads different from each other? This is what you should think about.
1. Testing ad picture
If you choose to use pictures for your ads, obviously you can experiment with the images. It is actually crucial which one you pick because images are what social media users see in the first place.
An ideal picture shows what kind of item you’re advertising, what it does and how it works. This is how you inform potential clients of your product. If a Facebook user sees something weird and can’t tell how this thing works is a second, he or she will just keep scrolling the feed.
Testing ad pictures will show you which one won’t let that happen.
2. Video thumbnails
Same goes for thumbnails you want to use for video ads. To see its content, a user has to play the video. But if the thumbnail doesn’t look interesting, funny, intriguing or attractive, people won’t touch it. That’s why it’s a good idea to test a number of thumbnails for the same video.
A good picture or thumbnail can catch a user’s attention. But it’s not enough to make them click on the ad. So, the next step of your ecommerce testing agenda should be the ad’s content.
In case of image-based ads, pay attention to the texts. It’s difficult to tell what can be beneficial and what could hurt your ads since it depends a lot on the type of product you promote. But consider these tips:
Make ad copies short and clear. Nobody wants to read small fonts or analyze long paragraphs. Go for simple and comprehensible phrases.
Don’t describe your product’s features. Describe the benefits buyers will enjoy after purchasing it.
Make sure to place a call to action in your ad such as “Shop now”, “Click here”, etc.
If applicable, try informing users of sales, promotions, discounts and any other bonuses you can offer. As a rule, these details trigger interest very well.
4. Opening part of video ads
Just like with ad copies, you can also experiment with the content of your video ads. However, I recommend paying more attention to the first three seconds of your videos as this is often the segment which determines whether people will or will not watch the video to the end.
So, if you don’t want to spend more time by testing the rest of the video (you probably don’t), focus on these three seconds and try different approaches.
5. Testing target audience
Lastly, when we talk about ecommerce testing, we should also mention target audiences.
Although a good entrepreneur always analyzes potential customers, there’s always a chance you made a mistake or missed a large portion of people who could be interested in your product.
At the very least, I recommend trying target audiences based on Facebook interests and lookalike audiences. Our own experience shows that sometimes one of them prevails, but you never know which. So make sure to try both before raising the budget.
Aside from that, you can try testing targeting options within these two audience types.
Audience based on Facebook interests
I’ve already described how our team searches and tests Facebook interests in one of our articles. Basically, this is exactly what you need to do. After finding a number of interests which seem to be related to your product, you want to create ad sets, with each targeting a particular interest, and see which one brings more sales.
Testing can be useful because the obvious interests don’t always prove to work well. For example, our team was once testing audiences for a product related to gardening. To our surprise, “garden design” and “landscape design” didn’t work at all. At the same time, the first three positions were taken by “backyard”, “Groupon” and “Ikea”.
Facebook is capable of creating audiences by finding users similar to a prototypical audience – for example, people who watched your video ad to the end, or users who visited your dropshipping store, or those who put something into the shopping cart or even bought something. The algorithm finds similar users, thus expanding the initial audience from, say, two thousand users to a lookalike audience that can consist of as many as two million people!
However, this lookalike audience is not homogeneous. It consists of segments, with each being similar to the prototype in a certain way. When setting your audience, you can choose which segment of your lookalike audience you want to target.
Here you can choose between 1% to 10% (similarity degree). The point is that 1% won’t necessarily convert better than 4%. In this case, your job is to find out which segment is the best. Our team usually tests 1-5% like you can see on the screenshot.
But you can also compare percent ranges such as 1-2% vs. 3-4%.
In both cases, you create one ad set corresponding to one segment and test the group for a few days.
Ecommerce testing: Product page
The main purpose of social media ads is to lead users to your site, namely to the page of the product you advertise. However, it doesn’t guarantee visitors will actually put the product into the shopping cart and click on the “Purchase” button. In fact, some people don’t buy anything even after they add goods to their shopping cart.
There are plenty of possible reasons. Sometimes it’s the item’s price or the shipping cost that discourages them; sometimes they simply misunderstand your initial offer and expect a product of a different kind. In other cases, your product page fails to convince visitors that:
The product’s quality is high enough;
The item is capable of performing certain functions;
Your ecommerce website can be trusted.
Remember: the worst part of online shopping is the fact that you can’t see or touch the actual product. All you have are pictures, videos, GIFs, descriptions and other customers’ reviews. And this is where you can change the situation.
At this point, an online store owner can test different combinations of the above to create the best user experience possible and dispel any doubts.
Sometimes a detailed description works best. Sometimes potential customers don’t want to read long texts – all they need is a short list of specifications to make sure the product is what they think it is. Certain goods can be demonstrated well with just a few high-quality pictures, while other products require a detailed video or a GIF file.
If you’re using a number of AliDropship add-ons that let you create special offers, you might also want to do a little software testing to see which kind of offer works best by choosing between coupons, discounts, gifts, bulk offers, etc.
You should also keep an eye on your site’s download speed. Today even the most interested customers will leave a site if it takes more than 6-8 seconds to load. In this case, it doesn’t matter how good your product page is. So, consider sacrificing certain videos or the quality of photos if it makes the page too heavy.
Since you can’t be sure what will work best, think of two or three combinations, and create a corresponding number of pages. Then split all the traffic between the pages to see which one shows a better conversion rate (i.e. generates more sales). That’s called A/B testing.
To do it, create two identical ad sets that target identical audiences and show them identical ads, except these ads have two different links, with each leading to one of your product page variations.
With identical budgets, the audience should split more or less equally. You can also create several advertising campaigns identical in every aspect except for the links, but it’s not a good idea to duplicate this much data.
Although this test can’t be as accurate as a normal split test, it’s an easy method to check which product page works better.
As you can see, ecommerce testing is a useful, but difficult way to improve your business, especially for those who built their dropshipping stores one their own. If you want to make things easier, consider purchasing one of our ready-made solutions –Established Stores andPremium Stores created by our team after thorough analyses and testing.
You often ask us whether the Middle East is a business-friendly region, and what you need to start dropshipping in the UAE. In this article, we’ve collected the most useful tips and pieces of advice related to this matter, and answered all your questions!
The United Arab Emirates has grown into one of the most digital-friendly countries in the world. Almost 100% of its population is actively using the Internet. They enjoy surfing social media, writing reviews, and spending at least 8(!) hours a day online.
Besides that, according to statistics, in 2018, the value of eCommerce sales in the UAE was $12.34 billion, whereas in 2019 it increased to 15.99 billion US dollars. What’s more, analysts say that it will amount to 27 billion US dollars in 2022. As you can see, the eCommerce market in the UAE has good potential.
In fact, starting your own business in the UAE looks extremely promising due to several more reasons:
There is no income tax, corporate tax, property tax, etc. in the UAE. The only tax entrepreneurs from the UAE should bear in mind is VAT.
The market of the UAE is rapidly growing and there are still lots of niches with low competition.
However, if you want to get a smooth start in dropshipping from UAE, you should know how to do this right. That’s why we are going to tell you about the main pros and cons of dropshipping in the UAE that you must consider seriously before starting a business, and provide you with some valuable tips on how to build your own financial empire in this country. So let’s get started!
Pros of dropshipping in the UAE if you’re a local resident
When you live in a country, you know a lot about its culture, economy, traditions, mentality, buying preferences, and limitations, etc. So, you have some advantages over other eCommerce entrepreneurs:
You understand the psychology of your customers better
You know, we are all unique and different. However, there might be some specific characteristics that generally belong to the people of one particular country and have nothing in common with residents of other countries.
These cultural differences may significantly affect the way people perceive the world around them and their usual response to different situations. For example, some marketing tricks that work well with the people from the US may be absolutely useless when you’re targeting an audience in Asia.
So if you live in the UAE, you know what your fellow citizens like, and how they feel about different marketing strategies, tips, tricks, etc.
You know the local shopping trends inside out
Another advantage you have over your competitors living outside the UAE is related to the knowledge of your local market and the products that are in high demand there.
You certainly know what products are difficult to find in brick and mortar stores in the UAE. You are well aware of which products are extremely popular among people from the UAE and which are not worth paying attention to them. So you can easily take advantage of it!
If you don’t, just take some time to go shopping and look at the product range of the stores critically.
You are good at legal issues
Starting any type of business is usually a tough thing for most non-residents because they need to examine the laws of the target country and grasp them.
When you’re a resident, you are unlikely to face this issue.
Even if you don’t have a law degree, you know what is forbidden or allowed in your country and what legal documents you should study to get the necessary information.
As a rule, most local documents are in the official language of the country, so you won’t have any problems when reading them.
What you should pay particular attention to when starting dropshipping business in the UAE: FAQ
Do you have to register your business to start dropshipping in the UAE?
Yes, sure. To start selling something in the UAE, you need to register your business officially and get a business trade license. These are the simultaneous processes that are a mandatory requirement of the UAE government.
Please note that trade licenses are expensive. It will cost you $4,000 or more. Their cost depends on many factors such as the region of the business establishment, the type of business activities, the number of partnerships, etc.
If you really want to do business in the UAE, we strongly advise you to get a license. Otherwise, you can be fined and obliged to pay from $1,500 to $15,000.
Are there any ways to avoid registering your business in the UAE and paying so much money?
Fortunately, yes. If this way of starting a business isn’t appropriate for you, you can try to register your business in the USA. We have a great article where we explain how to do it in detail. Feel free to read it!
However, pay attention to the fact that when you register your business in the UAE, you get several additional benefits. So it’s a great idea to learn more about the tax system of the UAE, what you can gain from it, and then make up your mind.
What should you know about tax accounting in the UAE?
In fact, there is nothing special about tax accounting in the UAE for you to know. The only thing you should bear in mind about tax accounting is that since 2018 all the companies in the UAE must maintain accounting records.
By the way, don’t forget about the VAT that is 5% in the UAE. What’s more, if your company’s twelve months turnover is over 100,000 US dollars, you must register with the Federal Tax Authority.
How much time does it take you to register your business in the UAE?
Actually, it depends on your preferences. If you want to register your business in Dubai, it can take you several weeks. However, if you don’t want to wait long, there is a way out for you: you can register your business in other regions of the UAE within several days.
What’s more, don’t forget that you don’t only need to register your business and obtain a license. You should also consider setting up a bank account. As a rule, it also takes you 1-2 weeks and requires your personal presence.
Which payment gateways are available in the UAE?
If you are going to start dropshipping in the UAE, we recommend that you pay attention to the following payment gateways: Tap (operates in the Middle East only), PayPal, BlueSnap, and PayTabs. They will perfectly suit your dropshipping needs.
By the way, if there are some reasons you are not satisfied with this set of payment gateways available in the UAE, you also have a way out of this situation: consider registering your business in the US. This will provide you with the opportunity to use other payment gateways.
Is ePacket delivery available in the UAE?
Another issue you may face when dropshipping in the UAE is that you can’t use the ePacket delivery. This shipping method isn’t available in the UAE.
At first glance, this is a big problem. But in fact, it is not.
AliExpress has recently introduced AliExpress Direct. This is a premium delivery service that is developed specifically for customers in the UAE and Saudi Arabia.
Well, this service lets suppliers significantly shorten the delivery time. So when you order a product by means of AliExpress Direct, it can be indicated that the estimated shipping time is about a month. This is what they guarantee. However, in practice, due to the AliExpress Direct, people from the UAE and Saudi Arabia are able to receive their packages even in a week! That’s great, isn’t it?
However, not all the products placed on AliExpress can be delivered via this service – they must meet certain requirements, such as having high quality, for example.
This is a door-to-door delivery, so your customers won’t need to go to the post office. Besides that, if they’re not at home, a courier will make a second delivery attempt at another time.
Can you dropship to other countries from the UAE?
Yes, you can!
Please note that as a business owner you don’t need to focus on the target audience from the UAE only. Definitely, the population of the UAE is almost 10 million people. In fact, this is enough for you to find your target audience and succeed.
However, why should you limit yourself? Just imagine that you can significantly expand your target audience if you target the whole world. Fortunately, the dropshipping business model lets you easily do this and provides you with an opportunity to build your own financial empire!
Dropshipping to the UAE from a foreign country
Now you know the reasons to start a dropshipping business while living in the UAE, and the possible limitations you may face. But what if you live in another country and just want to target this market? What should you do in this case?
Actually, nothing special.
As you know, you can start a dropshipping business from any destination in the world. Therefore, when launching a store, you will focus on the laws of your own country with regard to business registration and taxation. Still, remember that if you sell digital products to a customer in the UAE, you must charge the VAT rate!
Probably, you won’t know your target audience as well as the UAE residents, but this is not a big deal. Visit forums, discussion boards, and social media communities related to this country and read as much information about it as possible.
In some time you’ll get an idea of the culture of this country, typical customer behavior, and buyers’ preferences. Besides that, you will learn more about what your target audience likes and what types of products are popular with the country population.
As you can see, targeting the UAE market won’t have any difference. You will do the same things that all dropshippers do when launching their business.
Now you know how to start dropshipping in the UAE right and what aspects you should pay attention to. If you have any questions, feel free to leave a comment below!
AliDropship offers a wide range of dropshipping tools including various add-ons for our plugin. This article is devoted to how you can combineAliDropship add-ons to achieve the maximum results.
AliDropship add-ons are additional software tools that extend the functionality of online stores built with the AliDropship plugin. These dropshipping tools are designed to increase the rate of conversion, the average order value or to improve the image of your online store.
However, it’s not a good idea to turn on all the add-ons simultaneously. Some of them perform similar functions, which makes certain combinations incompatible. Besides, some add-ons add widgets or banners to your website, and having too many of such elements can annoy potential customers, thus scaring them away.
Of course, those starting a dropshipping business can hardly foresee these issues. That’s why I am going to offer you a few possible combinations of AliDropship add-ons which won’t cause such problems.
Dropshipping tools useful in any combinations
This list contains AliDropship add-ons which don’t cause compatibility issues nor make your site look like a Christmas tree.
This AliDropship add-on adds a banner to the top of your site in order to notify visitors about seasonal promotions. Users can choose out of 24 templates, set the required time period and enjoy the results.
This is one of the most useful automation tools to benefit from holiday promotions. At the same time, the banner is the only modification the add-on makes, which doesn’t annoy potential buyers.
This add-on is another example of automated dropshipping tools. It sends automatic emails to site visitors who added a dropshipping product to the shopping cart but didn’t proceed to checkout. Thus, it’s a must for remarketing.
The add-on adds no visual elements to your site’s design and does not interfere with the work of other tools, so it’s totally safe to use it in any combination. Besides, it’s FREE.
This tool lets you import customer reviews from AliExpress and organize them into a tidy list. You can either add them to any page you want or create a stand-alone page with all the reviews of a given product.
The tool makes a small change to your site’s navigation bar, and that’s pretty much it. It’s a good choice for entrepreneurs wishing to earn customer trust.
In order to succeed in this business, one needs good products coming from reliable dropshipping suppliers. This particular dropshipping management tool provides users with a list of their acting suppliers and their stats so that you could see how many products come from each partner, how well they sell and so on.
Since this add-on only gathers statistics, it won’t cause compatibility issues.
Social media promoters
With social networks playing a huge role for small businesses in general and dropshipping in particular, it is highly important to develop this part. That’s why AliDropship has created three dropshipping tools designed to enhance your social media performance. They are:
Unlike other AliDropship add-ons, this one doesn’t manifest itself until after a site visitor makes a purchase. It replaces the Thank You page of your store with a page promoting another product. Thus, Purchase Upsell doesn’t interfere with other add-ons.
If you’re selling products to one country, you need the cheapest and fastest shipping method. All other options available on AliExpress become unwanted. However, if you want to send goods to different countries, you may need more than one shipping option.
AliShipping allows you to import shipping methods from AliExpress so that customers could choose the most suitable on their own.
WARNING! AliShipping can cause malfunctioning if combined with the following add-ons: Gift Box, Upsell, Purchase Upsell and Product Bundle. If you want to combine them, make sure you test their compatibility as certain settings may cause problems. For example, one of the add-ons may charge customers for shipping while another add-on offers the same product as a gift.
Recommended AliDropship add-on combos
Since different add-ons perform different tasks, one can combine them to focus all the efforts on one single objective. Here are a few recommendations on how you can combine AliDropship add-ons.
Dropshipping tools for raising conversion
There’s no doubt that dropshipping is dependent on many aspects including reliable suppliers, fine goods, high-quality customer service, fast order fulfilment, etc. However, all these aspects will have little effect if you can’t successfully convert site visitors into buyers.
The following combination of AliDropship add-ons will help you convince visitors to make purchases, which is especially important for recently built dropshipping businesses.
This add-on lets you create various gift offers including discounts on particular products. Moreover, the add-on adds a widget to your site to inform visitors about the current offers. This particular function of Gift Box can be used to tempt potential customers, thus increasing the site’s conversion rate.
The Urgency add-on lets you customize product pages of any goods and display the number of people who viewed the product, or added it to cart or bought it.
All these elements create the feeling that visitors are dealing with a popular and trusted shop. Moreover, it adds a countdown timer to the checkout page to create a sense of urgency and motivate customers to make a decision quickly.
This is another dropshipping tool designed to create a sense of urgency by adding a countdown timer under product images telling visitors that a sale is coming to an end and they should hurry to make use of the limited offer.
However, we do not recommend putting such timers on every single product in your store – choose those you are currently promoting on social media.
You may also want to add the Bulk Discounts add-on to this combo as it lets you offer discounts to buyers if they purchase products in quantities.
However, keep in mind that this strategy works best when you deal with affordable goods that can be consumed in large quantities – for example, certain fashion jewelry types, certain toys, spare parts, etc.
Dropshipping tools for increasing the average order size
If the conversion rate is not a problem for your business, you might want to increase the average amount of money buyers spend. To do it, use the following combination of AliDropship add-ons.
Apart from simple discount offers on a particular product, the Gift Box add-on can also create incentives in exchange for bigger orders. For example, you can offer customers a free product or a discount under the condition that they spend a certain amount of money. It’s a simple, yet efficient way to convince site visitors to spend more.
This add-on lets you offer simple discounts on larger orders. It is usually super effective when you sell small and cheap objects which people often buy in quantities such as socks, spoons, buttons, etc. But it can also work with regular products as well such as T-shirts, sports water bottles, etc. Often people purchase another item for friends or relatives.
This add-on is also a good choice if your store can’t go into black no matter what you do. Our team says the Bulk Discount add-on always helps in such situations.
This is a simple, yet very useful add-on if you want to make your customers buy more. It adds a You May Also Like box to the shopping cart of your store allowing you to offer additional products. You can attach such an offer to particular goods or a category.
Since Purchase Upsell doesn’t interfere with other add-ons in any way, you’ve got no reasons not to use it in your store for increasing the average order size.
Dropshipping tools for seasonal offers
Holidays are a great time for shopping. But potential customers also expect sales, discounts and giveaways during holidays. Therefore, any dropshipping store can make use of the following combination of add-ons.
This add-on can create bundle offers by combining three products from your inventory into a single set. You can offer either a discount as a reward for customers, or a free product, or nothing at all. The latter is used to simply recommend certain product combinations to customers.
Since people often expect gifts during holidays, you may also want to use the Gift-Box add-on.
Since both Product Bundle and Gift Box let you create discounts or offer products for free, you should be careful when using both of them simultaneously. Although they don’t cause bugs of any kind, there’s a chance you accidentally use them on one and the same product, thus making the discount too high to make any profit.
It’s also a good idea to use the Upsell add-on to keep customers informed of other products they may like. After all, during holidays we always tend to spend more than we should, right?
Dropshipping tools for earning customer trust
Newly created dropshipping stores often suffer from the fact that most visitors don’t trust them. They doubt pretty much everything – the quality of the goods, your inventory source, and even the legitimacy of your business.
To improve this, one can use the following combination of AliDropship add-ons.
This add-on creates pop-up banners on your site that tell visitors what products were recently bought by other customers, thus earning their trust. The add-on offers a lot of customization options to suit any business.
If you want potential clients to trust you, let them see your social media page. SMM is extremely important for small businesses, which is why you should pay a lot of attention to developing this direction. Social Rabbit offers a wide range of functions and can make this task much easier by automating part of the work.
Also, consider purchasing AliDropship’s Beginner’s Set of add-ons designed for those who have recently started a dropshipping business. The set will help you manage and grow your store. This package includes the following add-ons:
This package was designed for marketing purposes so that you could use the combined power of the six add-ons to boost product visibility in social media and search channels. The set includes the following add-ons:
Recent Sales Pop-Up
Social Rabbit Plugin
By purchasing this package, you save $63.
A few more tips
You can always create your own combinations of add-ons. Simply think about what goals you should pursue and what kind of products you sell.
For example, soldering stations can hardly benefit from the Bulk Discounts add-on because nobody would buy more than one of these products. But potential customers will certainly be glad to see a discount: after all, these goods are quite costly.
Contrariwise, people will be glad to get a discount for ordering not just one but several batteries. So in this case, using Bulk Discounts is a good idea.
Also, consider using different combinations for differently priced categories or in cases when one of them clearly requires a higher conversion rate and another one needs more proof that you can be trusted.